Multi-Channel Marketing Blog

Start a Customer Loyalty Program

Posted by: Fred on Friday, 18 May 2012

Loyal customers are difficult to find and keep these days thanks to increased competition and a wider array of goods and services available. But customers that return again and again either really need or want your products, respect your business or enjoy the customer service and special attention they receive. Reward these customers by starting a customer loyalty program.

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How to Conduct A/B Email Testing

Posted by: Manas on Friday, 18 May 2012

A/B, or split testing, should become an important part of your email marketing campaign. By testing specific components of an email, you can gauge how well received your email will be by those on your list. From there, you can repeat messages with high open and click-through rates to maintain sales. Since you can't speak directly to subscribers each and every time you send email content, the best you can do is find out what they respond to most and repeat as often as possible.

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All about Mobile Marketing

Posted by: Fred on Friday, 18 May 2012

Thanks to the increasing popularity of mobile devices such as smartphones and tablet computers, more and more people check their email and surf the web when away from their laptop or PC. From a marketing standpoint, this is great news because now Internet marketers and business owners have even more opportunities to reach valued customers. But if you don't take the time to optimize email campaigns to suit smaller devices, you may actually lose subscribers.

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3 Ways to Gather Real Sales Leads

Posted by: Manas on Friday, 18 May 2012

Building a mailing list is still one of the best ways to generate online sales. Unfortunately, you have no way of telling whether new subscribers really want to buy from you or if they're just interested in free information. All you can do is provide valuable content, persuade subscribers to visit your website or business location, and wait for them to make a purchase.

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What Click-Through Rates Can Tell You

Posted by: Fred on Thursday, 17 May 2012

Email marketing is only effective if subscribers click-through to visit your website or other product and service pages. And while you should continually fill email content with valuable information, you also need to become more aware of how many people move forward to place an order or visit other marketing channels you've created.

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