Posted by: Murray on Wednesday, 15 May 2013
Visuals. Images. I know what you’re thinking – those don’t belong in newsletters, right? Wrong. Creating a great newsletter with just your handy word processor is nearly impossible. I’m speaking from experience here, too. Most marketers have tried – and failed – to get a nearly-text-only newsletter off the ground. And with today’s need for a high delivery rate email service that’s actually easy to provide, graphically-oriented newsletters just make sense. Here’s why (and how) to get going on image-based newsletters…
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Posted by: Murray on Wednesday, 15 May 2013
Since email marketing is about connecting with your readers, it’s very important to decide on the most advantageous tone for your email campaigns. On one hand, you want to appear professional and so a formal, businesslike tone often seems appropriate. On the other, you want to seem fun and likeable, so a more informal tone can be tempting. Yes, email marketing in Auckland, or anywhere else for that matter, can come down to these minute decisions, so read on to find out the type of tone that we think is best for your campaigns.
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Posted by: Murray on Wednesday, 15 May 2013
At first glance, email blasting may not seem like the nicest thing to do. We’ve all received junky spam emails before, and each time we’re force to hit the “delete” or “spam” buttons is another few seconds wasted to a junk email marketer. But when it comes time to organize a marketing campaign, one fact stares us in the face: email marketing is the higest-ROI marketing platform available today. So how do we implement a mass email campaign without being spammers? Let’s find out…
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Posted by: Murray on Wednesday, 15 May 2013
For better or for worse, books are no longer something found only in a bookstore. With the rise of the Kindle and the proliferation of other mobile reading devices, ebooks have become a viable means for distributing books – and you can take advantage of this trend. Ebooks are easy to distribute, since they can be made into pdfs and marketed across the web for little to no cost (besides your substantial time, of course). But how do you make your ebook take off? In my experience, as long as your ebook is of high quality, all you need is a good high
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Posted by: Murray on Wednesday, 15 May 2013
Email marketing remains one of the most effective marketing platforms available to any business. With the cost of your average online bulk mail service lower than ever and with return on content marketing climbing, neglecting to run a quality email campaign is a foolish way to pursue any marketing strategy. But even if you have made up your mind to craft a high-quality email campaign, how do you ensure that your emails will translate into conversions? One of the ways is to connect with your readers, and much of this connection comes down to the “v
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Posted by: Murray on Wednesday, 15 May 2013
Email marketing is big business these days, but if you’re just starting an email campaign, things can seem a little intimidating. With all the time you are committing to gaining email addresses, designing your emails, then sending and tracking them, it’s important to make sure that your emails are designed for optimal deliverability, readability, and convertibility. Here’s how to make sure you’re doing the right things…
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Posted by: Jane on Wednesday, 15 May 2013
Successful email marketers get results – for themselves, for their companies and for their clients. But becoming a successful email blaster isn’t as hard as it may seem at first glance. Here are 9 things that successful email marketers do – and how you can do them too…
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Posted by: Jane on Wednesday, 15 May 2013
Email marketing forms the backbone of many successful marketing campaigns—and for good reason. Compared to traditional marketing platforms like TV and even social media campaigns, email blasting offers a return on investment that is rarely rivaled by other digital marketing mediums. But once you’ve designed an email strategy and goal, how do you make sure that your specific email offers are up to par? Here’s how…
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Posted by: Kimberly on Friday, 03 May 2013
It’s easy to buy an email list to begin your email marketing campaign. But you must understand that nothing worth doing ever came so easily. It may be a convenient start, but will this strategy be sustainable? Would everyone on that list be so welcoming of your marketing communications?
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Posted by: Anita on Friday, 03 May 2013
If you offer products or services on your website, you likely have a dedicated base of customers who simply need regular reminders to let them know about sales and promotions. And while using email to capitalize on these customers is a good thing, capturing new sales in addition to these is always the goal. Without further ado, here a few tips for gaining additional customers the next time you send a bulk email…
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Posted by: Anita on Wednesday, 01 May 2013
Offering your goods or services to consumers at an attractive price is not necessarily enough by itself to make your mass email campaigns successful. To maximize results when you send bulk email online, it’s crucial that your email copy gets your value proposition across in a way that motivates your prospects to take action. Some ideas to keep in mind when writing text of this sort are listed below.
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Posted by: Anita on Wednesday, 01 May 2013
With an ever-increasing number of consumers reading emails on their mobile phones, the time has come for those engaging in bulk marketing to make sure that they are sending emails optimized for reading outside of the home or office by those using mobile devices. While the rise of mobile media does not in itself call for a change to the overall strategy of your mass email campaigns, it does call for some adjustments to maximize effectiveness, given the wide usage of smartphones and other mobile devices among consumers. Below are some tips for tailo
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Posted by: Anita on Wednesday, 01 May 2013
Launching a bulk email campaign can be an effective way to reach a mass audience without incurring the high costs typically involved in using traditional advertising methods such as radio or television. However, the downside to this is that unlimited email marketing has been abused at times by those who send out mass emails without following proper procedure or allowing consumers the choice of continuing to receive such solicitations. Below are some tips for using email marketing while avoiding being labeled as a spammer.
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Posted by: Anita on Wednesday, 01 May 2013
As traditional marketing methods such as radio, TV, and newspaper advertising continue to decline in popularity, bulk emailing remains a growing source of focus for getting the word out about a product and driving sales. While the practice of unlimited email marketing initially seemed to be tarnished by the actions of a few bad apples known as spammers, legislation such as the CAN SPAM act of 2003 codified acceptable practices in the industry. This allowed for its continued growth as well as the entry of many major corporations into the email mark
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Posted by: Murray on Monday, 29 April 2013
You put a lot of effort into your email campaigns. Writing copy, designing graphics, even tracking down email addresses all take significant time and effort. It’s understandable, therefore, that you want to pick the best possible time for sending out those bulk emails. But when is that time? Well, the answer (as usual in the marketing world) depends on a number of factors. Here are a few that should help you narrow down your choices.
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Posted by: Murray on Monday, 29 April 2013
Bulk marketing services are popular, and for good reason. Email marketing is a cost-efficient way to reach nearly unlimited potential customers with high-quality targeted content. Maybe you prefer personal emails over bulk emails, or maybe you’re weighing whether to start an email campaign at all. In either case, it’s a no brainer – mass email marketing is a great way to take your marketing campaigns to the next level.
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Posted by: Murray on Monday, 29 April 2013
Email marketing articles talk a lot about subject lines, email frequency, and auto responder programs. One critical element that is often overlooked, however, is the actual content of emails sent to your recipients. After all, you can have all the above locked down and still send out junk that nobody wants to read.
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Posted by: Murray on Monday, 29 April 2013
We get it – not all of you are professional email marketers who read the top marketing blogs every morning. Most of us are business owners, or division managers, or even entry-level marketers who just need a quick course into how to send a bulk email or two. Relax, we’ve got you covered.
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Posted by: Murray on Monday, 29 April 2013
A retail business is just like any other business – great marketing will bring great returns. Although most retails businesses aren’t strangers to email marketing, many are overly reliant on more traditional forms of marketing, like newspaper advertising, TV and radio advertising, and direct mail coupons and flyers. All of these can be good marketing strategies if done correctly, but it is hard to overlook the high ROI of email marketing. The ability to send unlimited emails has made email marketing very inexpensive, but email still reaches most
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Posted by: Murray on Monday, 29 April 2013
Despite the recent proliferation of other online marketing strategies, mass emailing remains one of the best ways to reach customers and convert sales. After all, no other medium connects so many people at any given time and in any given place. Smartphones have given consumers nearly 24/7 access to email, and the ability to reach these increasingly-savvy consumers is vital for any company.
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Posted by: Murray on Monday, 29 April 2013
Many readers have likely been in the email marketing game for some time — After all, email was the major consumer innovation that allowed marketers to reach individual consumers. Before social media, there was email. Most of you who have been involved with email marketing have used newsletters at some point or another, so it stands to reason that some newsletter techniques have gotten stale over the years. Looking for a way to improve your bulk marketing services with newsletters? Read on…
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Posted by: Murray on Monday, 29 April 2013
Email marketing may not be the latest, most exciting marketing platform, but it’s a tried-and-true component of nearly every successful online marketing campaign. Just think – what other platform reaches almost every online consumer at almost every moment of every day?
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Posted by: Murray on Monday, 29 April 2013
It always shocks me to hear that a company - whether it’s a brick-and-mortar retail store or a pure marketing outfit – doesn’t put much stock in mass email campaigns. It especially saddens me when I hear that these companies don’t do much marketing at all for “cost reasons,” or they rely on bargain-basement forms of traditional marketing. Unlimited email marketing makes so much sense for so many reasons.
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Posted by: Anita on Monday, 29 April 2013
Companies around the world have gravitated towards mass email campaigns as an effective way to sell their products. Bulk emailing, done properly, can reach prospects in a way that more indirect sources of marketing aren’t able to do at a fraction of the cost of traditional marketing approaches. Given this compelling value proposition, it’s no wonder the practice has grown in popularity. However, this popularity has led to a backlash when it comes to unwanted bulk email, also known as spam. Below you will find a list of some of the most commo
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Posted by: Anita on Monday, 29 April 2013
Reaching out to customers and prospects via bulk emailing is an important way for you to increase your sales and get your message out there. In today’s information-saturated world however, harried consumers may forget about you if they don’t hear from you on a regular basis. Following are some tips for planning and executing a mass email campaign.
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Posted by: Anita on Monday, 29 April 2013
Many times companies send bulk email online with high hopes, only to find that their conversion rates have been sabotaged by an inordinately high rate of delivery failures. This occurs when many of the emails you’ve sent get directed to the spam filter of the recipient, and are never read. A few tips for improving your delivery rates and avoiding the dreaded spam treatment are listed below.
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Posted by: Anita on Monday, 29 April 2013
Unlimited email marketing is a wonderful tool to get the message out about your products and services widely without spending an arm and a leg. But the process has its pitfalls, so take care to avoid the following dumb things email marketers have been known to do when you conduct your next campaign.
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Posted by: Racquel on Friday, 26 April 2013
A lot of marketers are engaging in the practice of email marketing to promote their products and services; however some are unaware of the difference between opt-in and spam email marketing. It is quite understandable that the two concepts would be misunderstood; however, there really are key differences between the two, as explained below.
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Posted by: Racquel on Friday, 26 April 2013
Social media is an integral part of our everyday communication so no wonder marketers are finding ways to integrate social media with their email marketing — after all, email marketing and social media marketing go hand in hand. They are more than effective when used separately, so imagine what they’re like when they’re combined. The successful integration of social media with email marketing can produce the following highly beneficial results…
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Posted by: Racquel on Friday, 26 April 2013
During the course of their marketing profession a marketer will most likely have re-designed their website, created a Facebook page, re-designed their auto responder programs and commenced Tweet scheduling. Additionally it is safe to assume that the marketer would have also installed a Web tracking system with the aim of seeing how many visits they receive on their website with the main goal being increased visitors for increased sales.
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Posted by: Racquel on Friday, 26 April 2013
It goes without saying that most online marketers will be familiar with content marketing as a strategy — getting content onto the internet in an effort to get people to come to your website and/or your social media pages. If you’re new to content marketing, or an old pro looking to brush up your skills, read on!
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Posted by: Racquel on Friday, 26 April 2013
Undeniably there is an increase in digital marketing opportunities, so much so that today’s marketers have begun to employ the use of unlimited email marketing software (to great effect). In fact, research data has shown that one of the most cost-effective ways for companies to directly reach a large potential customer base is through email marketing. Given that email marketing is widely being used however, this has unfortunately resulted in a significant increase in spam emails.
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Posted by: Racquel on Friday, 26 April 2013
An essential part of targeting and engaging with prospective customers online is mass email marketing. This super effective way of communicating with customers comes with its advantages and disadvantages. It’s important for marketers to spend time designing their mass emailing marketing campaign in a way that increases their open rates. Here are a few ideas for doing just that…
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Posted by: Racquel on Friday, 26 April 2013
All marketers will undoubtedly work on creating perfect emails and an autoresponder message that will increase their sales figures and reduce their bounce rates. Deliverability is a very big concern with marketers as no one wants to know that most of their emails are not reaching their customers, which in turn means reduced profit potential.
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Posted by: Racquel on Tuesday, 23 April 2013
As a marketer you may have seen news that Yahoo is retiring old accounts, doing away with products that aren’t widely used and well, essentially engaging in digital house cleaning. Although this is good for Yahoo, as an internet marketer it could spell bad news and can lead to an increase in your bounce rates. Before you get scared it is important to note that the move by Yahoo hasn’t significantly increased bounce rates across the board; however, the results will vary from marketer to marketer.
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Posted by: Vikki on Friday, 19 April 2013
Small and medium businesses that have experienced success can attest to the importance of email marketing to their daily operations – as evidenced by the use of online bulk mailing services among these success stories. As part of the prolific yet highly unstable world of SMBs, you have to know how to navigate your way around email marketing. Doing so can help you gain a steady ground for your small or medium business to grow larger in the long run.
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Posted by: Vikki on Friday, 19 April 2013
Having a good subscribers’ list is one of the most important aspects involved when you send bulk email online. This takes time, a lot of exposure, patience, and attention. There is no easy way around building a good list for your online marketing campaign, but there are a few steps you can keep in mind to ensure the constant improvement of your email marketing through time.
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Posted by: Vikki on Friday, 19 April 2013
For beginners who have recently taken the plunge into the world of bulk emailing, the different elements behind using email to capture a market involves a lot of time and experience before they can be fully utilized. Knowing, however, these following tips can make the entire process a much faster and easier one – much like a little hack to get you up and running with a good start on your marketing campaign.
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Posted by: Vikki on Friday, 19 April 2013
Being a beginner bulk email sender is not a good excuse for ignorance. It is important for you to know the basics to email marketing for you to ensure the long-term success of your campaign. Keeping the following basics to mind not only provides you with a good foundation of knowledge to keep your email marketing campaign at the top of its game – it also provides you with the chance to become better in your future campaigns.
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Posted by: Vikki on Friday, 19 April 2013
There’s only so much you can do for your mass email campaigns. Basically, it all boils down to whether or not your subscribers choose to take action via your call-to-action options. Although those CTA clicks are mostly out of your hands the moment you send those emails out, you are far from being helpless, as there are a few steps you can take to make your emails more likely to get those clicks.
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Posted by: Vikki on Friday, 19 April 2013
There are a lot of things to consider when you send bulk email online. Strategies can take all forms and sizes, and sometimes, taking them all into serious consideration can be nothing short of overwhelming. Sometimes, though, all it takes is but a few simple “hacks” to get you some email marketing success. The following four strategies are simple and basic considerations that might be all it takes to make your campaign the success you have always wished it to be.
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Posted by: Anita on Friday, 19 April 2013
It’s hard enough to get the subscribers you need for good email blasting lists. Even worse, getting them through legitimate means can be a rather time-consuming task, to say the least. It can, therefore, be rather disheartening to receive a number of unsubscribes despite having worked so hard to get those subscriptions. In order to keep your email marketing campaigns in tip-top shape, you have to be able to give as much attention to keeping your subscriptions as much as getting them – something that can be summarized by the following steps.
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Posted by: Vikki on Wednesday, 17 April 2013
No matter how solicited bulk emails may be, wrong timing can spell the difference between getting your emails read, having them marked as spam by your subscribers, and having your subscribers unsubscribe. On the other hand, sending emails at the right frequency and time can increase the success rate of your campaign. Unfortunately, there is no sure equation for determining the right schedule for sending out your emails. By keeping the following factors to mind, however, you can slowly work your way to a speed that will benefit you and your campaign
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Posted by: Vikki on Wednesday, 17 April 2013
First impressions do tend to last. This principle holds true for a number of things, including bulk emailing. For your readers, the first thing they ever encounter with your email campaigns is your subject lines. These could either leave them wanting, curious, or completely otherwise. It is, therefore, of the essence to learn how to make subject lines that stand out and successfully pique the interest of your target market.
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Posted by: Vikki on Wednesday, 17 April 2013
Truly, there is no replacing the function of mass email campaigns in terms of getting a product seen, heard, and felt. In marketing, it is all about getting as much exposure as possible for a product – and with the onset of electronic mail, growing an email list is essential to any legitimate campaign. Keeping in mind a few good email marketing practices will help get you the audience you need while keeping your sender reputation high all throughout.
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Posted by: Murray on Thursday, 11 April 2013
Writing email content is a lot harder than it looks. As a business leader, you know what you want your customers to think but a harder time saying it in bulk emails. While unlimited email marketing gives you the ability to reach many new customers with minimal effort, the wrong types of emails can be quickly deleted, or worse, end up in the spam folder.
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Posted by: Murray on Thursday, 11 April 2013
Mass email should be a centerpiece of any business marketing campaign. Everyone is connected to an email account these days, and timely emails are a perfect way to get information out to a receptive audience. The problem, of course, is how to get your recipients to read the information in each email. In this article, I’ll give you a few tips on how to boost your email deliverability rate – and boost your revenues in the process.
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Posted by: Murray on Thursday, 11 April 2013
Email has been a great marketing strategy since the mid-90s, and mass emailing has made it even easier and more important in 2013. Whether you’re a startup that just setting up an email strategy or an older firm in need of an overhaul, you can benefit from this step-by-step guide on setting up a successful marketing strategy.
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Posted by: Murray on Thursday, 11 April 2013
Managing priorities in a small business is always tough, but one thing is for certain – email marketing is an essential tool. Although bulk marketing services abound, it can be difficult to get good advice about how to use limited resources in managing a successful email marketing campaign. Well, never fear. I’ve been a small business employee and seen first-hand how good email marketing can lead to great results, and how mistakes in email marketing can be costly. Here a few ways to learn from my experience.
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Posted by: Murray on Thursday, 11 April 2013
Despite the rise of social media marketing and other forms of unique marketing content, email marketing is far from dead. 92% of adult internet users still maintain an email account, and most have access to that account all day via PC’s and mobile devices.
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Posted by: Murray on Thursday, 11 April 2013
An email marketing campaign is an essential component for any small business. Whether you’re a mom and pop grocery store or an internet marketing firm, email is a powerful way to reach a wide segment of the population and provide them with relevant content. If you’re just starting out, however, you may find the process daunting. After all, the ability to send unlimited emails is a relatively new development and can be a little foreign to some business owners.
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Posted by: Murray on Thursday, 11 April 2013
If you use a bulk email sender to distribute marketing content, you likely worry about getting your email designs just right. After all, if you’re going to put much money into a marketing campaign that can reach thousands of your potential customers, it makes sense to maximize the likelihood that your emails will be well received. We’ve spoken about your subject lines and deliverability techniques before, but how about the actual content of each email? How should your emails be designed to appeal to your customers
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Posted by: Murray on Thursday, 11 April 2013
Email is still one of the most effective marketing strategies available to businesses. Nearly all adults who use the internet maintain email accounts, and most are connected to those accounts throughout the day. Email is still better at delivering timely and tailored messages to all of your potential customers.
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Posted by: Murray on Thursday, 11 April 2013
Despite the rise of social media and other popular marketing platforms, email remains one of the most effective and profitable ways to reach potential customers. With the ability to send bulk email, software that can help you manage your mailing lists, and websites like this one that can advise you on best practices, there’s no excuse for having a subpar email strategy.
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Posted by: Murray on Thursday, 11 April 2013
Even if you’re already an industry veteran, brushing up on your email marketing skills is a great way to keep your business running smoothly. The importance of email marketing has never been greater, and the ability to reach a captive audience with tailor-made content is still a great way to drive revenue.
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Posted by: Brian on Wednesday, 13 March 2013
If you’re going to harness the lost art of great copywriting then you’re going to first need to know your ideal customer inside and out. It doesn’t matter what sender software you’re using, or how many mass email campaigns you run if you really don’t understand the true definition of the person you’re sending bulk emails to. A person who empathizes with you is the kind you want, the type of individual who will believe in you, your message, and happily buy your products or services. Remember, you need to understand this individual incre
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Posted by: Brian on Wednesday, 13 March 2013
Your emails are content, and content can boost your blog or website in the search rankings. So when you’ve sent out a mass email you still have options that you can take advantage of, effectively putting past emails to good use for your overall Internet business efforts. Search engine optimization is a powerful long-term business tool, so after the efforts of your bulk email application have come and gone, know that there are SEO benefits through ways of maximizing your returns on the work you’ve already done.
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Posted by: Brian on Wednesday, 13 March 2013
Before you kick on your autoresponder software and send a volley of bulk emails to your subscribers, remember that you’re sending information to people who are looking for answers, for somebody to follow, for somebody to put their trust in. We’ll go over a few useful tips that you can use in order to better leverage your results and build trust with your followers, and thus earning you more income through a positive relationship with your readers.
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Posted by: Brian on Wednesday, 13 March 2013
As an email marketer, dodging the spam filters is critical for your survival. Whatever practices you’re using in your marketing efforts, you need to make certain that you don’t end up being viewed as spam to too many individuals, which can quickly ruin your mass email campaigns. Your reputation is very important as a marketer, and if too many people are listing your messages as spam, then that reflects onto your campaigns and will negatively impact your messages even getting to your target’s inbox.
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Posted by: Brian on Wednesday, 13 March 2013
Becoming successful at email marketing and bulk emailing requires several elements to come together and culminate. Neglecting any of these elements will lead to fewer results, email opens, and overall conversions. Knowing this, now you can get familiar with the 8 steps to setting up an email blasting campaign.
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Posted by: Brian on Wednesday, 13 March 2013
Email marketing is some of the most powerful marketing you’ll find available to you. You’re able to retain readers, contact them at will, and send them bulk emails from your email blaster program. However, just because you have these powerful tools at your disposal, doesn’t mean there’s not a method to doing things correctly. Nobody wants to make the mistake of alienating their readers, so we’re going to go over 4 ways to build a successful email marketing campaign.
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Posted by: Brian on Monday, 11 March 2013
Regardless as to whether you’re using an email auto responder or committing your email marketing efforts to broadcast messages; you’re still undoubtedly going to wonder what day of the week is best to send your email to get maximum opens, clicks, and conversions. Plenty of study and research efforts have gone into discovering the answer, which you’re going to learn here.
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Posted by: Brian on Monday, 11 March 2013
The key to successful bulk marketing is to instill a sense of urgency within the reader. This is the same premise that sales events work from, in that something of substantial value or worth is offered to the prospect, but only if a certain requirement is met. We’re going to go over these requirements and how you can use them in your mass email campaigns to leverage your efforts and boost the response rates of your subscribers.
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Posted by: Vikki on Monday, 11 March 2013
Sometimes, all it takes is a little good timing for some unlimited email marketing success. A good email just wouldn’t matter if you send your blasts when they are least likely to be read right away. Chances are you’ll be stuck in an inbox along with other messages. Should the time come for your subscribers to read their messages, there will be barely any time left to prioritize yours.
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Posted by: Vikki on Monday, 11 March 2013
Online bulk marketing services are a good idea for any campaign, as it gives you an adequate amount of exposure among your target market. But the way things are, good email service providers don’t offer their services for free. You might then be tempted to DIY your email marketing campaign due to budgetary constraints. If you are considering using Outlook for this very purpose (as it is one of the most accessible options available), why don’t you think twice and read on as to why Outlook may not be the most cost-effective choice, after all.
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Posted by: Vikki on Monday, 11 March 2013
Mass emailing can sometimes be a very daunting task, as there are way too many factors to consider. Sometimes, you just can’t help but be put in a position wherein you have to compromise among these different factors due to their sheer number. If you are just starting out on your email marketing campaign, taking into consideration these 5 essential keys to a good email campaign is the perfect stepping-stone for future email marketing success.
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Posted by: Vikki on Monday, 11 March 2013
Before starting on a number of mass email campaigns, there are certain things you need to have at hand to keep you on top of your reputation. Ensuring that these items are considered fully during the design phase of your campaign can spell the difference between success and a worse sender reputation.
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Posted by: Vikki on Monday, 11 March 2013
The picture of a perfect email campaign would be where one can send unlimited emails with no repercussions at all. The way things are, though, individuals and ISPs have found ways to protect themselves from unsolicited mail, calling forth the need to orient email campaigns accordingly to these protective measures. Taking the following measures to heart will not only get you better deliverability and click-through rates, it also makes for something pretty close to sending unlimited emails.
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Posted by: Brian on Thursday, 07 March 2013
There are multiple factors to getting customers through email marketing; transforming your subscribers into buyers. We’re going to address a few here so that you can make the shift in your online email marketing efforts and start building a solid online business that pays the bills.
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Posted by: Brian on Thursday, 07 March 2013
Bringing a small business from offline to online can be a bit frightening at the beginning. Most people who run offline businesses are more prone to use “classic” marketing methods, such as Yellow Pages, newspaper ads, and possibly radio or television commercials. The fact of the matter is that the purpose for a small business – or really any business – is to make customers and keep them. That’s why there’s email marketing for small businesses, because email marketing has a relatively low entry cost with a potentially massive return o
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Posted by: Murray on Wednesday, 06 March 2013
If your email marketing campaign involves mass email (hopefully this is all of you), then you know just how difficult it can be to craft great subject lines on a mass scale. How do you come up with something catchy without coming across as spam? How do you convey information without your subject line sounding like a sales pitch? The best marketers have already mastered this skill, so read on to take your email marketing game to the next level.
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Posted by: Murray on Wednesday, 06 March 2013
When it comes to email marketing, we’ll excuse you if you feel like you’ve heard it all before. With email’s massive revenue potential, however, it pays to listen. The average email campaign brings in around $40 per $1 spent on marketing. There’s a reason people tend to read everything they can get their hands on about the subject. I’ll try to keep it interesting, but here are three tips that may help your mass email campaign.
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Posted by: Murray on Wednesday, 06 March 2013
One of the most important aspects to executing a marketing campaign is the ability to reach customers through email. After all, everyone’s got an email account these days, and if you’re sending someone an email, chances are that person opted into your bulk emailing list at some point. Actually, I take that back – I should say that if you’re running a good campaign, that person opted into your email list. If you’re sending emails to random accounts from either scraping addresses on the web or purchasing email lists, you’re probably breaki
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Posted by: Murray on Wednesday, 06 March 2013
Your team has put in a lot of hard work. You’ve designed your products, built a good marketing strategy, and are ready to interface with customers when the time comes to make a sale. But how do you get the word out? Email is certainly going to be one of the most important marketing strategies your firm employs, but it won’t get very far if your emails are unable to reach customer inboxes.
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Posted by: Murray on Wednesday, 06 March 2013
I’m going to go out on a limb here and guess that, if you’re reading this blog post, you’ve already got a marketing plan. Whether you’re a pure marketing firm or a brick-and-mortar retail outlet, chances are you at least send an email blast out once in a while to alert your readers of deals or to push other marketing content.
I’m hoping that your email plan is at least “good.” You’ve mastered the basics of a useful email and have managed to steer mostly clear of the spam filters. But what do you do when you’d like to take your e
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Posted by: Murray on Wednesday, 06 March 2013
One of the most important aspects of leading a mass emailing campaign is determining your Return On Investment, or ROI. Good marketers know that email marketing to unlimited subscribers is great, but results are what matter, and division managers and executives constantly ask “how much are we spending on that?” It’s important to know not only how much you’re spending, but how much you’re getting back in revenue, and the ratio of those two components make up ROI.
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Posted by: Murray on Wednesday, 06 March 2013
Of all the marketing initiatives your firm can undertake, email marketing may be the most profitable. Recent studies have shown that email marketing Return on Investment averages around $40 per $1 spent – a figure that blows keyword ads and banner ads out of the water.
Chances are you’re doing some email marketing. After all, nearly everyone has an email account and email is the perfect way to send a tailored and personal message to all of your potential customers. But if you’re wondering why your emails aren’t translating into sales, you
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Posted by: Murray on Monday, 04 March 2013
This should be welcome news to all of you, but email marketing is still great bang for your buck. 70% of companies rated email marketing an excellent or good Return on Investment in 2012. This shouldn’t be much surprise to all of you, but it’s worth considering nonetheless.
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Posted by: Murray on Monday, 04 March 2013
Something I hear a lot from marketers these days is, “the spam filters are getting so good! How can I avoid getting caught?” I usually follow up with, “Well, are you spamming?”
This question is sometimes followed by vehement denial, but it usually gives marketers pause to think that, hey, maybe they’re sending spam after all.
We’ve grown accustomed these days to thinking that “spam” is reserved for banking scams and Viagra pills, and any email that a reputable company sends from a bulk email application is legitimate. Let me
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Posted by: Murray on Monday, 04 March 2013
Unlimited email marketing is one of the greatest tools that businesses have available to them today, but it also comes with some serious downside. That is – the spam filter.
We’ve all looked at what ends up in our spam filters: Scam emails and lewd content abound. But take a close look – every so often a seemingly-legitimate email ends up in there as well. A savvy email marketer knows that this can happen to anyone who isn’t careful. Follow a few of these guidelines if you don’t want your emails to end up in the spam filter’s black ho
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Posted by: Brian on Monday, 04 March 2013
You can thank spammers for all the security that now goes into protecting an inbox from incoming emails, and while your own emails might be legitimate and helpful, they’ll still be labeled as spam if they fall under the right – or in your case, wrong – criteria. Nobody likes spam, and so long as you’re trying to conduct honest business as an email marketer, it’s clearly your ambition to get your message through to your subscribers using your sender software. So we’re going to address 3 dead simple ways to avoid being labeled a spammer
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Posted by: Brian on Monday, 04 March 2013
Whether you’re using your bulk emailing software to provide a newsletter to your readers or for autoresponder email marketing, chances are high that you can improve your email campaigns in some way, you can deliver more value to your readers in some form, and you can increase the income garnered from your list, your advertisers, or both. That’s why we’re going to go over 5 ways to upgrade your email results.
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Posted by: Brian on Wednesday, 27 February 2013
If you’re running an online business and you’d like to use your high volume email client to send out newsletters and promotions, ones that really emphasize your brand with the assistance of images, then think again. While it’s ideal to be able to create brand recognition within your emails, building customer loyalty, the fact of the matter is that it’s very unlikely to even be seen by the recipient. Why is this?
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Posted by: Brian on Wednesday, 27 February 2013
We’re going to go over 10 brilliant email marketing tips that will help you avoid being seen as a spammer, dodge the blacklist, and make it into the inbox of your prospects, giving you the opportunity to earn their trust and ready cash. Let’s get started.
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Posted by: Brian on Wednesday, 27 February 2013
If you’re an email marketer then you need to avoid ISPs’ blacklists like the plague. If you want to establish yourself as a real authority and start making money from your list, then your reputation is your ticket to success, and without it you’re going to sink like a rock. Too many people think email marketing is as easy as paying for an email blaster program, scraping together some leads, and then spamming them to death with annoying promotions.
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Posted by: Rosario on Tuesday, 26 February 2013
Can you ever have too much of a good thing? If you are utilizing the latest unlimited email marketing software to give your campaign the widest possible scope it may appear not. However, quantity isn’t everything, and no matter how powerful the program being used may be, the quality of the campaign deserves its fair share of attention as well, especially when it comes to avoiding the following 3 email marketing blunders.
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Posted by: Jules on Tuesday, 26 February 2013
Mass email campaigns have become the ultimate secret of running successful marketing campaigns. However, one cannot simply start sending bulk emails randomly and expect dramatic results. In fact, an improper and unorganized campaign may rather sabotage the reputation of the sender. Once the reputation is damaged, most percentage of emails will not even reach the inbox of the targeted audience.
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Posted by: Jonathan on Monday, 25 February 2013
If you’re planning on engaging in a bulk emailing campaign, there are key metrics you should be following.
Here’s what you should know to avoid spam traps, tweak your campaigns for the best results and calculate your ROI quickly and easily.
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Posted by: Anita on Monday, 25 February 2013
The ultimate goal of a sender – meaning an email marketer – is to reach their prospect’s inbox, have their message opened, and for the reader to ultimately take some sort of action such as submitting information, subscribing to something, or purchasing a product or service. In practice this sounds simple, but there are several pitfalls and obstacles that pop up which all contribute to “tarnishing” your sender reputation and hindering your progress. That’s why we’re going to address a few of these pitfalls, as well as how you can easi
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Posted by: Rosario on Thursday, 14 February 2013
To inexperienced eyes, creating a decent subject line for an email marketing campaign may seem like a walk in the park. But once you are confronted with the reality of email marketing and all the challenges associated with, it is only then you realize how hard it is to come up with a subject line that lures recipients to read the message. Here are a few tips and tricks that may help to go about the task.
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Posted by: Joel on Thursday, 14 February 2013
As a cost effective and potentially far-reaching marketing tactic, mass emailing has always been a reliable tool in the inventory of the online marketing fraternity. However, just like with other marketing endeavors – both online and offline – mass emailing also has its fair share of shortcomings.
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Posted by: Rosario on Wednesday, 13 February 2013
Mass email campaigns are a blessing to online product and service providers, but indiscriminate emailing practices can do more harm than good. In order to maintain a high deliverability rate on your emails, there are certain factors you should always remember to minimize. These factors come from your emails, the quantity and frequency with which you send out emails, and your subscribers.
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Posted by: Marta on Tuesday, 12 February 2013
2012 was a year of challenges for the email marketing industry. Regardless of what you might have been told about the rumored death of email marketing, email marketing is in fact alive and kicking. While numbers dropped a little in the last twelve months, there is certainly life left in the industry and there will continue to be so in the foreseeable future.
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Posted by: Jane on Tuesday, 12 February 2013
Email marketing is a tough deal – let’s admit it, no matter how experienced you are, you might have had your fair share of troubles in maintaining a decent combination of open and click through rates long term. In order to help you avoid such an unhealthy situation in the future, we have summed up the 5 most common email mistakes (and solutions to them) committed by email marketers.
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Posted by: Jules on Tuesday, 12 February 2013
Like all other forms of online marketing, email marketing is also constantly changing and evolving – but serving nevertheless. The dynamics have changed comprehensively since the emergence of Web 2.0 platforms like social media. Therefore, the time has come when all email marketing professionals need to analyze and revamp their existing strategies to suit the need of the hour.
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Posted by: Anita on Tuesday, 05 February 2013
One of the best ways for businesses to get the word out about a particular product or service that they offer or support is via email marketing or mass emailing.
Email marketing is not, however, as simple as it seems. Do not fear this complexity however, as success can be achieved by using these 5 tips for your next email marketing campaign.
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Posted by: Joel on Wednesday, 30 January 2013
One of the first things marketing representatives think of when they send bulk emails is a catchy subject line. It is easily arguable that the “From” line is just as, if not more than, important though. Most bulk email applications will allow you to display what your recipient will see in the “From” line.
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Posted by: Rosario on Tuesday, 29 January 2013
You must conduct periodic evaluation of your overall email marketing endeavours in order to gain the most out of the individual campaigns — there’s no shortcut to that. However, most email marketers, particularly those with little or no experience, often face difficulties trying to find the right metrics for the purpose.
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Posted by: Jonathan on Friday, 25 January 2013
Mobile devices are shaping every aspect of our society. The public and private sector and culture itself, there are few areas of modern life that aren’t affected by the smartphone/tablet/uber-connected revolution.
As appealing as sweeping generalizations are however, the actual facts and figures are even more astonishing.
So just what’s the data?
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Posted by: Marta on Friday, 25 January 2013
We all know that the smartphone revolution has spread its wings. With more and more people opting to use their smartphones for web browsing and emailing while on the go, it has become imperative for all email marketers to adequately and efficiently optimize their mass emails for these new-generation devices. Needless to say, breaking out from the traditional desktop-centred approach and responding to this new demand is the need of the hour.
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Posted by: Jules on Thursday, 24 January 2013
Nothing works better than some verifiable social proof when it comes to winning the trust of new customer bases. And need we say, social media platforms can play an instrumental role in communicating how well your existing customers are benefitting from your promotional emails. Apart from promoting an email marketing campaign through these social media sites, one can also exploit these Web 2.0 platforms to enhance the content of your promotional email campaigns.
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Posted by: Rosario on Thursday, 24 January 2013
Larger opt in lists always yield better results — it’s an obvious and undeniably proven fact. Having a list full of targeted people to whom you can send out your promotions, content or any important message with just a few clicks of the mouse is something that every email marketer dreams of. And need we say, such a list is capable of delivering you everything that you want your email marketing efforts to yield. To help you out with this task, we’ve put together the following essential tactics of boosting an opt-in list…
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Posted by: Joel on Thursday, 24 January 2013
Even though text-based emails are still being extensively used by email marketers, today, the rich offerings from good-quality email service providers enable you to alter the design and look of your emails according to your taste and requirements. Having an attractive email design that draws the attention of your recipients is almost as important as having an attractive subject line in the first place.
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Posted by: Jules on Tuesday, 22 January 2013
It’s easy to get distracted in the age of information overload. Nowhere is this more apparent than in the online environment.
Email alerts, chat sessions and the constant beckoning of social media make it harder for web users to stay focused on the task at hand.
For internet marketers this is very real problem with real bottom-line ramifications.
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Posted by: Marta on Tuesday, 22 January 2013
Let’s face it — if your email newsletters are boring and provide little useful information to your readers, those readers will soon become disinterested in what you have to say, and may out from your email list altogether.
It’s imperative therefore, that you learn the secrets behind every successful email newsletter campaign. The following is a rundown of some of these easy-to-implement and result-oriented tactics.
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Posted by: Jane on Monday, 21 January 2013
If you are a regular user of mass mail software, then you will already know you can use it for sending out either plain text or HTML formatted emails to your customers. Even though during the past decade a vast majority of bulk email senders were relying on HTML formatting exclusively, the rise of smartphone and tablet technology (and difficulties with getting html to display consistently on them) has brought plain text back into the limelight.
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Posted by: Rosario on Friday, 18 January 2013
Every email marketer dreams of having their list members to open up and thoroughly read every single message sent out to them. But as we all know, that seldom happens. The bitter truth is that most of your subscribers are too busy to even remember when they signed up with you, let alone giving your messages any importance. Thankfully, this is an issue that can be tackled with exciting headlines, quality content and adequate delivery time — the last of which, is the subject matter of our discussion today.
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Posted by: Jules on Wednesday, 16 January 2013
When planned properly and executed well, marketing automation can serve as one of the best weapons an email marketer could have.
Done poorly however, automation can be anything from a waste of time to a PR nightmare.
For better or worse, as an email marketing professional, it’s your job to get a handle on automation and harness that potential for the good of your campaign.
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Posted by: Rosario on Wednesday, 16 January 2013
The role of your email newsletter is not confined to reaching out to your existing and potential customer bases via their email inboxes. With a little additional effort, you can easily revamp them to promote your brand pages on various social media sites. All you need to do is develop a well-defined strategy (alongside with a roadmap to execute it) and the result could well be visible within a few weeks.
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Posted by: Marta on Wednesday, 16 January 2013
A perfectly segmented list is the Holy Grail of mass email marketing. Even if you’ve narrowed down your list into considerably small chucks, on closer inspection, you can still find yet more segmentation opportunities (if you look hard enough).
Knowing how to segment your email list with the maximum precision comes in very handy for many marketing campaigns, but it’s not the easiest thing to do, especially by ‘hand’.
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Posted by: Anita on Wednesday, 16 January 2013
Growing your email list with qualified subscribers is always the best way to enhance your email marketing strategy. The true beauty of an ever-expanding email list lies in the fact that it can help you boost your email marketing campaigns on its own — no extra work or change of strategy is required.
If you’re looking for new ideas to grow your email list, check out the following…
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Posted by: Rosario on Thursday, 10 January 2013
As an email marketer, you should always remain aware of the delicate balance of the factors like relevancy, frequency and audience expectation associated with your marketing campaigns. You also need to be mindful of the fact that every click and read matters.
But what is the best way to know which approach can yield the maximum result from your campaigns? Is it the ‘make-a-guess approach’? The ‘try-a-bunch-of-different-things’ approach?
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Posted by: Joel on Thursday, 10 January 2013
Mass emailing is deemed as one of the most effective forms of marketing not only because of its low cost, but also because it facilitates some really cool analytics — ones that any marketer from the pre-email era would die to have at his disposal.
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Posted by: Sonia on Wednesday, 09 January 2013
Mass email marketing is an art and a science — one which is tough to excel at, but ultimately very rewarding.
And as we have mentioned before, the holiday season is the best time to practice this sweet science, and make the most of your carefully crafted email marketing strategies. Here are a few essential tips and tricks that you can utilize in order to reap the maximum out of the holiday season with your early 2013 email marketing endeavors…
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Posted by: Marta on Tuesday, 08 January 2013
Anyone who is, or has been a part of the marketing team on behalf of a nonprofit, understands how difficult it can get for them to reach out to people — especially when they are on a tight budget (not an uncommon scenario for nonprofits).
Fortunately, a well planned and flawlessly executed email marketing strategy can help them tackle that seemingly Herculean task pretty easily, and at the cheapest of cost.
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Posted by: Jonathan on Tuesday, 08 January 2013
Mobile phones are changing the email marketing game for good. And that change is coming fast.
To be effective, marketers have to adapt to this changing digital landscape. That means taking the rise of mobile — and in particular, the rise of smartphones — into account for your next mass mailing exercise.
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Posted by: Anita on Thursday, 03 January 2013
With the rise of mobile technologies it has become a need of the hour for email marketers to reshape and revamp their email marketing strategies in compliance with the specific needs of mobile internet users.
Here are a few essential tips and tricks to go about that task.
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Posted by: Anita on Monday, 31 December 2012
Email marketing has always been a highly effective tactic to promote your products and services at the cheapest cost, provided you do it in a right way. The trickiest aspects in the email marketing niche, however, are the legal constraints which usually differ from country to country.
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Posted by: Sonia on Friday, 28 December 2012
Lapsed email subscribers are those to whom you send your promotional email messages regularly - but to no avail. These are the subscribers in your email list that never even click open your messages, let alone read them.
It’s natural if you have always felt the urge to remove them from your list altogether, but wait — what if we tell you that there was a tried and tested method of winning back these lapsed subscribers? Wouldn’t that be just awesome?
Well, read on!
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Posted by: Joel on Friday, 28 December 2012
As with every other aspect associated with your email marketing endeavors, email copywriting is a serious art that you must master in order to help your campaigns yield the desired results.
Successful email copywriting is all about using simplicity and creativity to woo your target audience. Here are a few essential tips to maximize your email copywriting skills and fine tune it to your ultimate business objectives…
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Posted by: Jane on Friday, 28 December 2012
“Does email list segmentation really work or is it just a myth?”
This happens to be one of the most popular question we are often asked.
The answer is always “YES!”
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Posted by: Sonia on Friday, 28 December 2012
Email is a highly efficient and effective communication channel, and is being increasingly used by online marketers as their weapon of choice to promote themselves to a larger audience.
Email marketing however, is not as simple as writing a few explanatory lines about your new products or services and then sending it out randomly to a large number of people.
If you or your organization is new to email marketing, the following tried and tested strategies may help you to master the art….
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Posted by: Sonia on Thursday, 27 December 2012
With the exponential growth witnessed by social media and its other Web 2.0 siblings, many marketing ‘experts’, both historical and recent, have announced the end of email marketing, as an outdated form of customer communication.
Proving them wrong however, mass email marketing continues to be a critical part of many high profile organizations’ overall marketing endeavors, and is proving to be just as lucrative as ever (especially with the rise of smartphones, allow customers to check their emails anywhere, anytime).
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Posted by: Marta on Thursday, 27 December 2012
If your bulk email marketing campaigns are failing to achieve the desired result, then maybe a little bit of personalization is what’s missing. Really, with abundant user information available both online and offline to assist you to profile your email list members, there is hardly any good excuse to neglect personalizing your email campaigns.
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Posted by: Joel on Thursday, 27 December 2012
ISPs are getting smarter with every passing day, and so are your recipients’ inboxes. When it comes to getting your emails delivered, the dubious tactics that probably worked well till a couple of years or so back may not yield the results today — and if luck is not on your side then you may even find yourself in trouble for violating standard rules set for mass email senders.
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Posted by: Anita on Thursday, 20 December 2012
More than a decade and a half back, then Microsoft CEO Bill Gates said “Content is King”.
That sentiment still holds true, but with a glut of re-hashed, re-heated and just plain boring content out there, the focus is now switching to ways to actually engage with audiences, how to hold their attention and how to create content that actually gets read.
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Posted by: Jules on Thursday, 20 December 2012
In today’s world, the ability to analyse and understand your customer’s psyche, their preferences and dislikes, and what they really want, is the key to any successful direct-marketing venture.
But the difference between a successful campaign and a failure is a thin line. This is why more and more marketing professional are today including surveys in their email marketing campaigns.
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Posted by: Anita on Tuesday, 18 December 2012
For any email marketing campaign to succeed in the long run, you must focus on three important aspects: the open, click through and conversion rates of the mail you send to your list members.
It’s true that maintaining a high rate for all these factors is a pretty daunting task, but overcoming these obstacles is actually a simple process: you must pique the curiosity of your list members and then get them to act.
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Posted by: Sonia on Tuesday, 18 December 2012
No matter which industry you belong to, as an online marketing professional, your email marketing campaigns are only as good as the messages they contain. So, if you’re tearing your hair out trying to come up with a brilliant way to craft email messages that ignite a positive response from your recipients, then the following is a must-read compilation of some essential email marketing tips and tricks for you…
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Posted by: Jonathan on Monday, 17 December 2012
What’s the secret to real returns from your ecommerce project?
It’s not about having huge traffic to your website.
It’s not about having the lowest priced offering in your market.
It’s not about having a sophisticated social media presence.
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Posted by: Joel on Wednesday, 12 December 2012
Email marketing has always been a low cost, high reward way to promote your business to new and existing consumer bases. When planned and executed properly, it can bless you with a pretty high conversion rate and boost your profit margins significantly.
However, due to intense competition, many online marketers commit serious mistakes while executing their email marketing strategies — mistakes that could be avoided with a little forethought.
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Posted by: Sonia on Monday, 10 December 2012
We recently produced an article on the best delivery time for your promotional emails, and, while we were writing it, it occurred to us that it’s not just a question of delivery time, but the question that which day is the best day to send emails that has also been vexing marketers for some time.
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Posted by: Jane on Monday, 10 December 2012
A regular internet user receives more than 40-50 emails on average every day. But, it’s a fact that very few of those emails are actually clicked upon and read by the average web user — the rest are either deleted or marked as spam.
So, in order to gain attention from your target readers and boost your bulk email marketing efforts, it really is important that you leave no stone unturned to improve the quality of your email copy.
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Posted by: Jane on Friday, 07 December 2012
Inexperienced email marketers often question the practical usage and reliability of open rate stats. This, however, is simply the wrong approach. Because without knowing the open rate, we can never evaluate how our bulk email marketing campaigns are actually doing.
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Posted by: Joel on Friday, 07 December 2012
For a large proportion of online retailers throughout the world (especially in the West), the holiday season brings them a serious chunk of their total yearly sales.
As per estimations made by NRF and ICSC, holiday sales during 2012 will increase to 3% from last year’s 2.5%. The forecasts made by other agencies are even more promising with an estimated 4% rise in the retail sector.
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Posted by: Jonathan on Thursday, 06 December 2012
It's a popular line for marketers: 'Email is Dead'.
But just how true is it? Has the rise of social media, text messaging and whatever else is the platform du jour, killed off email marketing for good?
Or have the rumours of email marketing's demise been highly exaggerated?
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Posted by: Jane on Thursday, 06 December 2012
As the festive season closes in, marketing professionals from all walks of life have already started their preparations to make the most of the Christmas rush. Proper planning, alongside the ability to make tactical adjustments, is the key to success in any email marketing campaign.
So how ready are you for the silly season?
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Posted by: Jonathan on Friday, 30 November 2012
Most marketers (as well as consumers) feel that automated emails are little more than a pain and hardly ever get a response. While that may be true for 98% of the crowd, there’s something the other 2% does, that makes automated email marketing the most powerful weapon of successful email marketers.
Autoresponders, however, are more than just event-based emails sent at specific intervals to a list of people who have performed a certain action. Actually, they’re the Holy Grail of engagement-driven marketing…
Read on to see what we’re talki
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Posted by: Jules on Thursday, 29 November 2012
The exponential rate at which social media marketing is expanding today has caused some ripples in email marketing circles. But, there’s no need to panic — after all, the rise of social media marketing does not mean the fall of email marketing. Both have co-existed for some time now, and will continue to do so in the foreseeable future. In fact, if we are to believe the words of many prominent online marketing professionals, both these disciplines yield the best results when made to work in unison.
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Posted by: Jules on Wednesday, 28 November 2012
Lapsed email subscribers — the ones to whom you regularly send your promotional email newsletters, but to no avail. Never a click — never an open! No doubt you are often tempted to remove them from your email list in order to boost your sender-reputation; After all the last thing you want is to have yourself flagged as a spammer by ISPs and damage your reputation.
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Posted by: Jane on Wednesday, 28 November 2012
Competition in the realm of B2B email marketing is fierce, and in order to succeed as a marketing professional, you always need to make sure that your B2B campaigns stand out in every respect. Now, as regular email users, we all know that the subject line is the most key consideration for any recipient to judge whether or not to click open an email — B2B emails being no exception in that trend.
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Posted by: Rosario on Tuesday, 27 November 2012
There are more than a handful of known instances when appending emails have ended up with disastrous consequences for organisations. Indeed, it’s a dirty secret of the marketing community - not just dirty, but potentially damaging too unless you remain careful throughout and avoid committing mistakes. Such as…
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Posted by: Rosario on Tuesday, 27 November 2012
Are the good ol’ days of email marketing over now? Does it mean that email marketing has given into social media marketing and holds no practical significance now? Not likely!
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Posted by: Jules on Monday, 26 November 2012
The ultimate objective of any well-defined email marketing campaign should be focused at convincing subscribers to take action — something we can easily assume won’t be a cakewalk unless you are following the four rules of getting better responses from one’s email subscribers…
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Posted by: Rosario on Friday, 23 November 2012
Continuous evaluation — with a full, focused management and adequate metrics — is a pretty standard way to keep your business focused on its long as well as short term objectives. But it’s always critical to choose the correct parameters — after all, evaluating with inadequate data can do more harm than good. So how do you formulate a comprehensive strategy for using metrics to build a better campaign?
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Posted by: Marta on Thursday, 22 November 2012
Email bounces have slowly and gradually emerged as the biggest concerning factor for email marketers around the world today. Apparently, with over 50 percent of all emails sent every day being spam mails, ISPs and internet companies have been pushed to tackle spam mailing, and subsequently, with various email blocking and filtering techniques in effect, email deliverability is becoming a big issue, even for those companies who do not resort to spamming and conduct unique, target-specific email campaigns.
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Posted by: Jonathan on Thursday, 22 November 2012
Many of us have a knee-jerk reaction to the idea of sending text only emails — they’re as dull as dishwater. Surely with all the design options opened up by HTML — images, fonts, colours — that’s the preferable path to go, right?
Well not so fast...
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Posted by: Marta on Thursday, 22 November 2012
To have your prospects opting in for your email marketing campaign is surely a huge victory, but that’s not the end of it - the job is not finished yet and you must leave no stone unturned to cash on the interest they have on you.
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Posted by: Sonia on Thursday, 22 November 2012
As an organisation aiming to extract the maximum out of your bulk email marketing, you need to understand that there is no magic formula for achieving your targets — however, you do need to have a fully-formed strategy in place in order to yield the desired result.
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Posted by: Marta on Thursday, 22 November 2012
Most of us are well aware of the potential of a well-targeted email marketing campaign. Despite this awareness however, most marketers often fail to realize that email marketing can yield the desired outcomes only if the right message gets in front of the right people. Segmenting your email list is one basic strategy that can help you extract the most out of your overall email marketing efforts…
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Posted by: Marta on Thursday, 22 November 2012
It may not be the most earth-shattering revelation, but it bears repeating: Spending increases during the holiday break. If you’re looking to get some of it from your next bulk emailing campaign, you’re going to have to take action to get noticed amongst the flood of emails hitting inboxes at this time of year.
So here is the simple seven-step recipe for making yourself heard over the email noise and getting piece of that holiday spending pie…
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Posted by: Jane on Wednesday, 21 November 2012
To grow your opt in list at a steady pace for over a prolonged period of time has never been considered a walk in the park. In fact, even advanced marketing professionals find themselves at a loss when it comes to new ideas for building email lists! So what’s a new marketer to do?
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Posted by: Sonia on Friday, 16 November 2012
It’s not the most earth-shattering revelation, but it bears repeating: Spending increases in the holiday break. If you’re looking to get some of it from your next bulk emailing campaign, you’re going to have to take action to get noticed amongst the flood of emails hitting inboxes at this time of year.
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Posted by: Jane on Monday, 12 November 2012
Email marketing, just like all other forms of your multi-dimensional marketing efforts, is a serious task that ought to be handled with the utmost professionalism in order to yield the desired result. Unfortunately an overwhelming proportion of businesses out there in the market today have failed to comprehend this fact; and subsequently they have found themselves at the receiving end of some pretty nasty consequences.
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Posted by: Jane on Monday, 12 November 2012
Email marketing can be rewarding if you follow certain basic principles. On the flipside however, it can also be as disastrous if you deviate from those same principles. The key thing to remember is that having a high volume email client is not the sole factor that can earn you success in your campaign —what you need rather, is a comprehensive plan aimed at winning the trust of your target audience and hopefully converting them into leads.
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Posted by: Joel on Monday, 12 November 2012
We all are aware that email is not a public channel like social media platforms — it is rather a private and more intimate channel that allows you to communicate with your target audience on a one-to-one basis. While this is something of a limitation, and, together with the ever-increasing popularity of social media sites, has prompted businesses to limit their reliance on email marketing in the past few years, there are still plenty of ways you can turn emails into a very effective mode of communication for your target consumer-base.
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Posted by: Joel on Monday, 12 November 2012
Ask any marketing veteran, and they will tell you right away how newsletters can make an excellent marketing tool for promoting a brand and its products/services. A decent business newsletter makes it easier for businesses to expand into new consumer bases as well as helps improve their sales figure. However, developing a consistent and quality email newsletter program with a dedicated audience is not as simple as some of you may have presumed.
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Posted by: Jane on Monday, 12 November 2012
Discussing the most efficient and rewarding email marketing strategy is not much different from discussing religion, politics or the existence of the abominable snowman. Everyone has their own strong opinions with regard to which strategies work and which don’t!
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Posted by: Melissa on Thursday, 08 November 2012
Believe it or not, customers unsubscribing from your emails can actually be a good thing. If recipients are genuinely not interested in your offers, keeping them on your books has a negative effect on your delivery rates, as unopened, deleted or flagged emails are taken as a warning sign by ISPs. It’s important therefor to have an easy-to-access and professional looking unsubscribe button to keep your list fresh, clean and genuine.
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Posted by: Melissa on Thursday, 08 November 2012
The power of marketing via emails is often underestimated. This shouldn’t be the case however. Studies show that online buyers actually prefer promotions via emails than on other popular advertising mediums such as social networking sites. But what are the elements that make email marketing so effective?
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Posted by: Melissa on Thursday, 08 November 2012
While email marketing is hardly a new strategy, if you’re new to the game it can feel like something of daunting undertaking. Fear not, however. Here is a simple, bare-bones checklist that will allow you to turn that great offer into dollars and cents.
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Posted by: Melissa on Wednesday, 07 November 2012
Christmas is fast approaching, and being one of the busiest times of the year in terms of sales, you need to ensure that your marketing strategy is in line with the season. Email marketing has proved to be quite effective in reaching a large number of audiences in a relatively short time, and it’s cheap to boot. Here’s what you need to know.
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Posted by: Melissa on Wednesday, 07 November 2012
In order to send unlimited emails, you need to have a list of email addresses. There are a couple of ways in which you can come up with a good email list and some of these include: getting a purchased list, inviting people to sign up to your newsletter online or collecting email addresses. Most people who have an email marketing campaign tend to hire professionals to run the campaign, however this is not always necessary. You can master email marketing on your own. Here’s how you do it...
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Posted by: Melissa on Wednesday, 07 November 2012
Sending bulk emails is a great technique to inform your clients on upcoming promotions, sales, discounts, product info and generally market your business. Building a list of subscribers usually proves to be a hurdle for many marketers with most preferring to take short cuts and buy a list of addresses. What most people do not know is that it is very easy to build an email list. Below are a few tips on how to go about it.
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Posted by: Melissa on Wednesday, 07 November 2012
Growing your list of subscribers is an integral part of your email marketing campaign. What you must keep in mind is that people are subscribed to quite a number of sites and this, coupled with the various emails that are sent per day, can lead to email overload for many subscribers. While the landing page, sign up form and welcome message your target audience receives are points to focus on, what matters most is actually getting people to open your emails in the first place. Below are some tips you can use to ensure that your emails stand out.
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Posted by: Melissa on Wednesday, 07 November 2012
In this day and age Bulk email marketing is a ‘must have’ strategy, especially for those in the e-commerce game. While its apparent simplicity makes people think that they can get away with a poorly planned campaign that does not really have a strategy behind it, nothing could be further from the truth. Only is such an approach a waste of your time, but in all likelihood will have a damaging effect on your brand. In order to have a successful campaign, a rational strategy is a must. Here’s where to begin…
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Posted by: Melissa on Tuesday, 06 November 2012
Getting that precious conversion from your mailing campaign can be a tricky business. This should not deter you from using this form of marketing however, because, when used properly, bulk marketing is an effective tool for increasing your sales. Below are four techniques you can use to increase your conversion rates and have a successful email campaign.
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Posted by: Jaclyn on Tuesday, 06 November 2012
Sending bulk emails in a mass marketing campaign is a great way to spread the word about your business and the products and/or services you offer to both existing and potential customers. However, sending bulk emails often means that your message will go undelivered to a significant percentage of your bulk marketing list if you have not validated the addresses in that list. This article will shed some light on the best practices for email validation in bulk email messaging campaigns.
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Posted by: Jaclyn on Tuesday, 06 November 2012
If you have ever executed a high volume email blast or other bulk email marketing campaign through Gmail, you are probably aware of some of the obstacles that can hinder a speedy, hassle-free execution. If you haven’t executed one yet, but are in the process, now is a good time to learn about these roadblocks and how to avoid them…or at least work around them.
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Posted by: Kimberly on Wednesday, 31 October 2012
While there is cost-effective email blasting software on the market today, successful campaigns should be targeted and focused on the subscribers that provide the biggest return for your business. Here's how to do that.
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Posted by: Jane on Wednesday, 31 October 2012
Mass mailing has grown to become one of the most popular marketing strategies among big and small business today. Compared to most other marketing strategies such as traditional radio, TV and poster advertisement, pay-per-click and search engine optimization, sending bulk emails is very personal, effective and cheap promotion technique.
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Posted by: Melissa on Tuesday, 30 October 2012
With the tools now at their disposal, marketers are able to reach much wider audiences than was ever before possible (or affordable). And while it certainly doesn’t have the glamour associated with social media marketing, when it comes to selling, high volume email marketing is still very much alive. Like so much in life however, timing is everything.
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Posted by: Melissa on Tuesday, 30 October 2012
An email campaign involves a fair bit of work and a lot analysis. All things considered, it can be a very effective method of driving sales and improving brand visibility. Done improperly however, it can destroy the business you’ve worked so hard to establish.
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Posted by: Tyree on Monday, 29 October 2012
If you are considering using high volume e-mail marketing as part of your mass marketing strategy, you can save yourself a lot of time and headaches by investing in e-mail blasting software. Don't let the ominous name fool you, e-mail blasting software is not spam software.
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Posted by: Jaclyn on Friday, 26 October 2012
In order for a mass email campaign to be as effective as possible and spark the interest of the majority of people who receive it, there are a few elements it must possess. These three elements are the secret weapons of the most successful mass email campaigns and they will be outlined in this article.
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Posted by: Melissa on Friday, 26 October 2012
We’ve all heard that we have to master our analytics to compete in the bulk email marketing game, but just what is meant by the term? More important still, is how can we turn it to competitive advantage?
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Posted by: Tyree on Friday, 19 October 2012
The holiday season is almost here: a time when businesses can count on customers lining up to give them their money. After all, if your direct advertising throughout the rest of the year has done its job, there shouldn't be anything to worry about, right?
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Posted by: Tiffany on Wednesday, 17 October 2012
While a well-written email sent to a targeted group of individuals may be a great marketing tool, businesses need to ensure they're not accused of spamming their subscriber base. Here's the secret to avoiding it.
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Posted by: Jane on Monday, 15 October 2012
When sending large volume email, it can be difficult to grab the attention of your audience if your format just screams “form letter”. Adding a few personal touches to the recipients of your bulk marketing list can help the reader feel as if he or she is being addressed directly — as if you took the time to write a personal letter just for them...
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Posted by: Melissa on Friday, 12 October 2012
While modern high volume emailing services offer a convenient and cost-effective way to convey your message to a large base of clients, as well as a huge range of back-end and add-on functionality, there’s one thing they can’t tell you: How often should you be emailing your subscribers?
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Posted by: Jonathan on Thursday, 11 October 2012
Running a successful bulk email campaign can sometimes feel like a perilous task. What’s at stake, what can go wrong, and the consequences if it does go wrong can make the job hair-raising for even the most hardened marketer.
But really, it shouldn’t be that hard. So why do so many marketers go so wrong? And how you ensure you do it right?
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Posted by: Melissa on Wednesday, 10 October 2012
Bulk email can be a powerful marketing tool if it is used in the right way. Just what is the right way, though? Here are 5 simple suggestions and you can use to improve your online bulk mailing campaign quickly and easily.
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Posted by: Jonathan on Thursday, 04 October 2012
Even under the best of circumstances, not everyone on your bulk email list will respond to everything you send. Even when everything else is perfect — the right copy, the right software for sending bulk emails and a great list — there are always going to be inactive recipients.
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Posted by: on Wednesday, 13 June 2012
Adding images to email messages can really enhance the overall experience for subscribers. But if your images are too large or don't really pertain to the topic, images can become a burden rather than an asset. Before adding images to your next bulk email, take some time to make sure these images will really benefit the overall theme, tone, and topic of your message.
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Posted by: Manas on Wednesday, 13 June 2012
If marketing to B2B customers, segmenting your list by industry allows you to tailor your campaign to attract more sales. Because B2B customers are usually experts in their field, the information you provide needs to be accurate, up-to-date and relevant or your message will end up in the trash. Building a relationship with other businesses can be tricky because you need to not only show business owners, managers, and supervisors you understand their needs, you must also demonstrate knowledge of their industry.
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Posted by: Manas on Tuesday, 12 June 2012
Businesses rely on email marketing for a variety of reasons. From educating subscribers to promoting goods and services, an effective email campaign can increase sales and help maintain long-term business relationships. But did you know that something as simple as where you place links can make a huge difference in potential sales?
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Posted by: on Tuesday, 12 June 2012
Over the years, email marketing has become a driving force in customer relations. Through email, you can create long lasting business relationships to promote physical business locations and website-based businesses. But with increased competition, it's more important than ever to build those relationships to maintain sales. This means you need to connect with subscribers quickly through quality content they can really use. To do this, you must understand that wants and needs of subscribers and then find ways to satisfy these wants and needs.
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Posted by: Manas on Tuesday, 12 June 2012
Successful email marketing depends on your ability to keep subscribers interested and entertained. In addition to providing quality information, you also need to find new and interesting ways to present that information. Along the way, you will discover that some methods work better than others. Also, while some methods are very popular today, doesn't mean they will be as effective a month or six months from now.
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Posted by: on Friday, 08 June 2012
Making too many changes too quickly to an existing email campaign can confuse subscribers and decrease sales. As your campaign progresses, there will be times when changes can help boost sales or make communicating with subscribers easier. But you really need to review the campaign before making rash decisions like increasing/decreasing email volume (frequency), holding a large sale, or making promises that sound too good to be true (even if they are).
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Posted by: Manas on Friday, 08 June 2012
Staying organized helps you get more done during the day. Since there are many components to running an efficient and successful email marketing campaign, scheduling regular maintenance days allows you to make improvements, reduce or remove unwanted items and materials, and provides more time for marketing and finding subscribers for your list.
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Posted by: on Friday, 08 June 2012
Just as email marketing has evolved, the way you market your campaign to build your list has changed as well. Getting people to sign up for your mailing list requires more than just the promise of quality information. These days, you need to present information in interesting and interactive ways. Outdated terms like 'newsletter' no longer compel people to sign up. Take charge of your campaign using these simple marketing techniques.
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Posted by: Manas on Friday, 08 June 2012
Getting people to buy goods and services is tough. With so much out there to choose from, intense competition both online and off, fickle and picky customers, and economic ups and downs, selling has turned into a complex game of who's-buying-what-at-which-time. And even though advances in advertising such as email marketing continue to prove popular when it comes to turning a profit, how you approach people is very different from your approach five or ten years ago.
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Posted by: on Friday, 08 June 2012
Over time, you may write hundreds or even thousands of email messages or blog posts. And even though some subscribers may save these messages in a special folder or in their inbox, chances are, most won't, but may wish they had. Creating a content archive provides a convenient way for subscribers to revisit old, but still valuable content without having to remember to save it for themselves.
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Posted by: Manas on Friday, 08 June 2012
Relying solely on marketing gimmicks, sales messages, contests, and other methods may boost sales temporarily, but in the long run, will cause people to look elsewhere when they need reliable information. Striking that balance between sending quality content and tempting people to buy something isn't easy - but if you lead with the facts instead of the hype, you may notice more sales and more repeat business.
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Posted by: on Thursday, 07 June 2012
There's a certain rhythm to email marketing that most people don't recognize. Sending your very best material at the beginning of a campaign may not yield many sales. Once subscribers determine that they've received the best of what you have to offer, they may choose to opt-out and find another marketer with even better information. Building up to your best information can help you build long-term business relationships with subscribers, which could generate more sales.
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Posted by: Manas on Thursday, 07 June 2012
Adding social media marketing to an existing email marketing campaign can help you connect more often with subscribers or those that just want to drop by to learn more about your goods and services. But with so many platforms to choose from, which ones are the best and most effective? The answer mostly depends on the market in which you sell goods and services.
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Posted by: on Wednesday, 06 June 2012
Goal setting is an important component to any email marketing campaign. First, goals help you determine what you expect from a campaign. Second, goals give you something to strive for (this makes getting up every morning to write, publish and connect with subscribers much more fun). Third, you need goals to measure how successful your business is and how to make it even more successful in the future.
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Posted by: Manas on Wednesday, 06 June 2012
Feedback from subscribers helps you provide even better email content, which should translate into more sales. You can gather feedback in a variety of ways from sending a survey to asking people to comment on social media or blog pages. But sometimes, it's better to ask for immediate feedback so you can make changes right now instead of waiting for larger groups of survey-takers to respond.
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Posted by: on Tuesday, 05 June 2012
Measuring the success of email campaigns helps you determine which methods generate more sales and which do not. Instead of focusing on those that do not result in sales, it's better to use your precious time to focus on those marketing methods that prove effective. The problem for most marketers is that there isn't any one single method that works for all online businesses. In some cases, you will have to take from a few methods to create a hybrid that results in sales.
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Posted by: Manas on Tuesday, 05 June 2012
These days it takes more than a fancy and functional website to make online sales. It takes more than a blog, weekly email message, and a few comments on social media pages. These days, you need to harness a combination of marketing methods to build awareness of your business.
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Posted by: Manas on Friday, 01 June 2012
Ask subscribers what they want in email content and the answers may surprise you. Not the responses themselves, but the startling difference between what subscribers say they want and the data you've collected that shows you what they respond to. For example, subscribers may want additional how-to tips and advice, but sales messages have higher open rates.
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Posted by: on Friday, 01 June 2012
In email marketing, above the fold refers to content in the preview pane, or space on the window before a subscriber has to scroll down. This is very important to know because most subscribers will never scroll down to finish reading the message unless it's really compelling or interesting. And even then, if the topic doesn't interest them or if they are pressed for time, they will skip reading and move on to the next message in their inbox.
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Posted by: Manas on Friday, 01 June 2012
There has been much debate lately about send times for email messages. Some experts say you should send email at the same time (doesn't matter when, just as long as it's consistent) each time, while others point out that since more people check their email on mobile devices, it doesn't really matter anymore. The answer to this question lies in the goods and services you sell - and who your target audience is.
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Posted by: on Friday, 01 June 2012
Mobile marketing, or marketing through the use of smartphones, tablets, and other mobile devices, is on the rise - and will continue as long as people find this a convenient way to shop. According a recent study conducted by IBM, 13.3% of all retail sales were made on a mobile device during the first three months of 2012. This is up from 7% during the first three months of 2011.
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Posted by: Manas on Friday, 01 June 2012
Effective email marketers don't waste words or space in email messages. Even when providing valuable information, marketers must still compel people to visit their website or landing page to get them one step closer to making a sale. Failure to provide entertaining, interesting and useful email content can cause subscribers to become bored or lose interest in your business. Once this occurs, the chances of making a sale are very slim.
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Posted by: on Thursday, 31 May 2012
Taking the time every few months or each business quarter to review how well your email campaign is working can help you focus on and fix problem and potential problem areas. For example, if you haven't removed inactive subscribers (those who haven't made a purchase in six months) from your list, now is the time to do so - or at least send one final message compelling them to visit your website or place an order.
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Posted by: Manas on Thursday, 31 May 2012
Branding a business begins with a visual theme - color scheme, logo, and specific font styles- these visuals help customers instantly recognize and separate your business from competitors. From business cards to packaging, branding helps build trust and familiarity. This attention to detail should not stop at product packaging, however. You also need to create a visual theme for email marketing campaigns. Not only does this further your brand, it helps subscribers recognize emails from you quickly and easily.
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Posted by: on Wednesday, 30 May 2012
Customers demand more than ever these days - customized service, more selection, ability to compare goods and services, heavy discounts, and much, much more. But how savvy are today's customers? Do they know a good deal when they see one? Or do they jump at the lowest price over quality? The answers to these questions are mixed - some customers are just better shoppers than others.
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Posted by: Manas on Wednesday, 30 May 2012
As email marketing continues to grow and expand, new trends begin to emerge. With advances in technology, some trends have now become common practice. Other trends no longer apply. For marketers and small business owners, understanding and embracing some trends takes time and money. In some cases, however, by the time business owners get used to the trend, it disappears or morphs into something totally new.
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Posted by: Manas on Tuesday, 29 May 2012
Even though people sign up to receive messages from you, it doesn't mean they will ever see them. Why? Because many email servers including Gmail and Yahoo! have created new tools and features that allow people to set filter limits and prioritize incoming messages. For marketers, even well-meaning ones that want to provide quality content, email messages may never reach subscribers if these new setting features keep them out.
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Posted by: on Tuesday, 29 May 2012
The biggest trend in email marketing is personalization. For large companies, this means sending product and service recommendations or discounts based on recent website searches. But what if you're a small business owner that can't afford sophisticated email marketing software or a staff of five to monitor your campaign? Personalizing individual email message can be very complicated when you don't have to resources to do it properly.
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Posted by: on Friday, 25 May 2012
One way to increase sales quickly is to offer a last minute deal. These deals typically have a very short time span and provide products and services at a discount. And, you don't have to wait until the holidays or end of the year to offer these deals.
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Posted by: Manas on Friday, 25 May 2012
Some online marketers believe less is more while others send mass email messages on a daily basis. Depending on your marketing goals, you may want to create a list segment or send your entire list daily email messages. This can be risky, however, as some subscribers may not want to hear from you every day. But if you're upfront about how you run your campaign, you may be able to build a more profitable list of those that really want to receive frequent emails.
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Posted by: on Friday, 25 May 2012
Infusing your personality into email content can be tricky at first, but with a little practice, the content you create will mean more to subscribers. This is because they will get to know you - and not just as a business owner. To be successful in email marketing, you must build relationships with subscribers. In return, they buy goods and services. Showing subscribers who you are helps build long lasting, and hopefully, profitable relationships.
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Posted by: Manas on Friday, 25 May 2012
Email sales require a delicate balance of valuable information and sales pitches. If you fail to provide information subscribers can really use, they will opt-out of your list even before you have a chance to sell them anything. But, if you only provide valuable information, subscribers may stay on your bulk email list, but never make a purchase.
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Posted by: on Thursday, 24 May 2012
As an Internet marketer or small business owner, you need to take advantage of every point of contact to maintain a good relationship with subscribers. Email campaigns are only successful if you engage frequently with people to inform, educate, advise, and entertain with quality email content. In addition to sending regular messages promoting goods and services, you can also use membership renewal and reorder notices to upsell or promote new products to existing customers.
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Posted by: Manas on Thursday, 24 May 2012
When offering an apology to subscribers, you need to make sure the apology is not only sincere, but also warranted. Apologizing for every little thing that goes wrong in your business makes you seem fake and not really sorry at all. This can cause people to opt-out of your email list not only because they don't trust or believe your sincerity, but because you're sending too many messages.
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Posted by: on Wednesday, 23 May 2012
Regular customers are different from other customers on your mailing list. Why? Because they buy stuff on a regular basis. These customers help keep your business profitable. And as such, you should create a separate email campaign to ensure they keep making purchases from you. Special offers, exclusive information, pre-sales opportunities and preview sales make people feel appreciated and help you remain maintain a steady income.
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Posted by: Manas on Wednesday, 23 May 2012
Failing to reach those most likely to purchase your goods and services typically results in fewer sales or worse, the closing of your business. But to reach people, you must find them online, which can be a daunting task. Luckily, there are some tried and true ways to reach people and turn them into subscribers without having to spend hours, days, weeks, or months surfing the Internet trying to draw attention to your email campaigns. These methods are not necessarily new, but with the advent of social media, they aren't as trendy as they used to be
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Posted by: Manas on Tuesday, 22 May 2012
Spam filters read through each email sent to determine if the message contains legitimate information or junk. Messages containing mostly information end up in subscriber inboxes, while those considered junk end up in the spam folder. Depending on the sensitivity of spam filter settings, even innocent marketing messages sent to subscribers that signed up to receive them can end up in spam folders.
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Posted by: on Tuesday, 22 May 2012
Reaching out online to encourage people to sign up for your mailing list can be a daunting task at times. Depending on how easy it is to find your page, it may take months or years to build a profitable list. Creating as many channels as possible for people to find your landing page is essential, especially in the age of social media. In addition to creating and getting your landing page indexed by search engines, you should also include a sign up form or link on your website, social media pages, blog pages, and other online marketing and advertisin
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Posted by: Manas on Tuesday, 22 May 2012
Sending the right number of email messages to subscribers is difficult to determine. Some subscribers don't mind hearing from you every day, while others don't want to hear from you much at all it seems. And even when you think you're got it right, a sudden increase in opt-out requests or decrease in sales could indicate otherwise.
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Posted by: on Friday, 18 May 2012
Loyal customers are difficult to find and keep these days thanks to increased competition and a wider array of goods and services available. But customers that return again and again either really need or want your products, respect your business or enjoy the customer service and special attention they receive. Reward these customers by starting a customer loyalty program.
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Posted by: Manas on Friday, 18 May 2012
A/B, or split testing, should become an important part of your email marketing campaign. By testing specific components of an email, you can gauge how well received your email will be by those on your list. From there, you can repeat messages with high open and click-through rates to maintain sales. Since you can't speak directly to subscribers each and every time you send email content, the best you can do is find out what they respond to most and repeat as often as possible.
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Posted by: on Friday, 18 May 2012
Thanks to the increasing popularity of mobile devices such as smartphones and tablet computers, more and more people check their email and surf the web when away from their laptop or PC. From a marketing standpoint, this is great news because now Internet marketers and business owners have even more opportunities to reach valued customers. But if you don't take the time to optimize email campaigns to suit smaller devices, you may actually lose subscribers.
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Posted by: Manas on Friday, 18 May 2012
Building a mailing list is still one of the best ways to generate online sales. Unfortunately, you have no way of telling whether new subscribers really want to buy from you or if they're just interested in free information. All you can do is provide valuable content, persuade subscribers to visit your website or business location, and wait for them to make a purchase.
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Posted by: on Thursday, 17 May 2012
Email marketing is only effective if subscribers click-through to visit your website or other product and service pages. And while you should continually fill email content with valuable information, you also need to become more aware of how many people move forward to place an order or visit other marketing channels you've created.
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Posted by: Manas on Thursday, 17 May 2012
One of the best ways to maintain sales is by continuing to grow your subscriber list. All too often, Internet marketers and small business owners become complacent when it comes to growing a list, especially once they have an established customer base. But you can't rely on your list to keep you in business - no matter how profitable it seems at the moment.
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Posted by: on Wednesday, 16 May 2012
The multitude of changes to business marketing, especially online marketing, over the past few years is nothing short of remarkable. With so many marketing and advertising options such as email marketing, social media marketing, blogging, and text message marketing, you now have many options when it comes to reaching and building solid customer relationships.
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Posted by: Manas on Wednesday, 16 May 2012
Because of an increase in hacking, identity theft, and computer viruses, spam filters have become more sensitive. And even though subscribers can look inside these filters to determine which messages to keep and which to delete, this doesn't mean your message is safe.
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Posted by: on Wednesday, 16 May 2012
Resending old email messages isn't unheard of in the world of email marketing. If the email content is still relevant and the message prompted sales the first time around, there's no harm in resending. After all, new subscribers probably haven't seen the message and existing subscribers may enjoy reading it again – especially if a discount or limited time offer is included to sweeten the deal.
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Posted by: Manas on Wednesday, 16 May 2012
Personalize, personalize, personalize! This has become a mantra in many email marketing circles over the years. If you make email messages personal, you will increase sales – or that's the theory anyway. The truth is that it depends on your list and how you communicate and interact with the people on it. Some people will respond to personalized email, others will not – there's also a small group that could care less – as long as you provide informational content and good deals, they really don't care if you know their name or not.
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Posted by: on Wednesday, 16 May 2012
Start building better and stronger business relationships right from the beginning by asking a few simple questions after a person signs up for your list. Not only does this show you have a genuine interest in their wants and needs, the information you gather can also help you create and effective and powerful email marketing campaign.
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Posted by: Manas on Wednesday, 16 May 2012
If current sales figures of goods and services aren't anywhere near your business goals, you need to take a long look at your marketing strategy to see where to make changes. Even though you may be tempted to increase the sales jargon, use flashy language, or make promises about goods and services that are mostly true (but in some cases, not totally accurate), don't. Creating hype just to increase sales won't work – in fact; it may cause you to lose sales and valuable subscribers.
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Posted by: on Wednesday, 16 May 2012
Depending on your niche, getting subscriber's to participate in a survey, poll, or leave comments on your blog or social media pages can be frustrating and exhausting. To encourage people to participate, you must do more than send a link or ask people to post comments about goods and services. You have to convince them that it's in their best interest to do so.
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Posted by: Manas on Wednesday, 16 May 2012
Subject lines can oftentimes become the most difficult email content to craft. Because you want to instantly grab a subscriber's attention to get them to open your message, using big, bold language, loud punctuation! and other visual cues may seem the most logical way to go. Unfortunately, as spam rates increase, subscribers have become more suspicious and may not open your message if the subject line appears too 'spammy.'
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Posted by: on Tuesday, 15 May 2012
Email security has improved over the years, but even with advances in encryption, fire walls and other types of security, your mailing list may be compromised at some point. Prepare in advance so you can provide instant damage control to save subscribers from becoming victims and save the reputation of your business.
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Posted by: Manas on Tuesday, 15 May 2012
Sometimes it's as simple as choosing complementary colors when designing and email template that helps you maintain steady sales. Email design still matters when providing information or prompting subscribers to visit your website to make a purchase or check out the types of goods and services you provide.
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Posted by: on Thursday, 10 May 2012
If your blog isn't getting the traffic it deserves, maybe it's because most people don't know it exists. But you can change that by marketing your blog that way you market goods and services. One way is to take advantage of one of your most valuable business assets – your mailing list. Let the people most likely to read your blog on a regular basis know that it's available and you will see an increase in readership.
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Posted by: Manas on Thursday, 10 May 2012
Segmenting your mailing list can help you market specific goods and services more effectively. But if you segment too much or create groups that are too similar, you may end up sending people similar types of information or not enough information, which defeats the purpose. To create effective list segments, you need to learn as much as possible about those on your list. Determine what separates them (even if they're all interested in the same goods and services you provide) to create a more personalized email experience.
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Posted by: on Tuesday, 08 May 2012
Take advantage of order confirmation messages to sell additional goods and services or make customers aware of new products you plan to release soon. Traditionally, sending an order confirmation was just a sign of quality customer service. But nowadays, with increased competition for customers' time, you need to use all available space to advertise and market your business.
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Posted by: Manas on Tuesday, 08 May 2012
In most cases, you will always find something important, valuable, or entertaining to write about when it comes to creating mass email marketing messages. But what about those days when the muse just doesn't feel like visiting you? Then what? When days like this occur, go to your subscribers' favorites file and compile a list of your all-time best articles to create quick and easy content.
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Posted by: on Tuesday, 08 May 2012
As an Internet marketer or small business owner, one of your goals is to get people to visit your website or landing page. Email marketing helps you connect with those most likely to make a purchase. But sending helpful, valuable information week after week isn't enough to get people to your site – it may remind people that you exist, but unless you really tempt them to click on your website link, you won't make a sale.
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Posted by: on Tuesday, 08 May 2012
When sending email content, you must include a link that allows people to unsubscribe if they no longer want to receive messages from you. But there are ways to encourage people to reconsider leaving your list. While you should ultimately respect and grant unsubscribe requests, giving people a chance to change their minds allows you to dazzle them one last time before they leave your list.
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Posted by: Manas on Tuesday, 08 May 2012
If you've noticed the number of people renewing their membership to your website is slowing down, it's time to revamp your marketing campaign. Getting people to renew a membership depends on a number of variables – some of which are beyond your control. But with a few tweaks to email content, you will hopefully see an increase in membership renewals in very little time.
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Posted by: Manas on Tuesday, 08 May 2012
Upselling is when you attempt to sell additional products worth more than the products a customer has purchased. For example, if a customer wants to buy a pair of chairs from you, upsell by enticing the customer to upgrade to leather over microfiber. Or you can try to sell a matching end table for half price when the customer buys both chairs. The point is to get the customer to buy more than they originally intended.
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Posted by: on Wednesday, 02 May 2012
Spread the word quickly about upcoming events using email marketing. Not only is this a great way to reach many people at once, it's also a way to encourage people to pass the email along so even more people know what's going on. You can also use email to drive traffic to your social media pages or website where people can find more information about the event (and your goods and services).
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Posted by: Manas on Wednesday, 02 May 2012
Use email marketing to let those on your subscriber list know about your blog. Increase traffic, responses and comments, and provide even more quality information to those already interested in what you have to say. You can also encourage subscribers to share blog posts with others to increase readership.
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Posted by: on Thursday, 26 April 2012
Reward loyal customers with special gifts to encourage additional sales or just to say thanks. A loyal customer means something different to every Internet marketer or small business owner. To some, a customer that makes a purchase every month is considered loyal, to others, it's making a purchase once a year.
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Posted by: Manas on Thursday, 26 April 2012
Continue providing excellent customer service even after subscribers make a purchase with targeted email content. By maintaining this connection, you can recommend other products and services, offer advice about using products, and provide an easy way for subscribers to ask questions days, weeks, or months after they make a purchase.
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Posted by: on Thursday, 26 April 2012
For some products and services, email campaigns just don't provide the in-depth information needed to make an informed decision about whether to make a purchase. This is especially true for industrial products and other products designed for business use. If you sell mostly to businesses, use email to get people interested in knowing more about your products, rather than to make a purchase after a few friendly emails.
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Posted by: Manas on Thursday, 26 April 2012
Measuring how well your email campaign is performing can be a full-time job in itself. And while you may have good intentions, spending hours reviewing analytics from email marketing services, web hosts, and other channels isn't much fun. Also, until you truly understand what subscribers want and need, these analytics may not make much sense.
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Posted by: on Tuesday, 24 April 2012
Bonus products such as special reports, eBooks, and VIP membership access to exclusive events and information make potential and existing subscribers feel appreciated. Overuse of these products, however, diminishes their effectiveness. But when used properly, you can increase customer loyalty and encourage people to sign up to receive email messages.
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Posted by: Manas on Tuesday, 24 April 2012
Get to know subscribers by sending a short survey along with your welcome message. Use the information collected to create segmented lists, send personalized offers, and promote a variety of products. Most people enjoy responding to surveys as this gives them a way to explain their wants and needs to retailers and others.
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Posted by: on Monday, 23 April 2012
Subscribers opt-out of mailing lists all the time. It's a fact of life that Internet marketers and small business owners have to accept. Understanding why people opt-out can help reduce opt-out requests and help you hold on to subscribers for a little longer.
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Posted by: Manas on Monday, 23 April 2012
Unless you have something new to offer subscribers, it's best not to send random email messages as a reminder to buy your products. Not only is this a waste of time (for you and subscribers), it won't increase sales. People sign up for your mailing list for a variety of reasons. Try to offer only the best advice, tips, information, and products each and every time you send an email message.
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Posted by: on Monday, 23 April 2012
For many customers, local super markets, in addition to buying food, are places to meet friends, talk with employees, and socialize with strangers. Introducing customers to your employees not only creates a level of trust, but is a useful sales tool. Customers made to feel comfortable tend to buy more – and return each time they need something.
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Posted by: Manas on Monday, 23 April 2012
An email series typically includes three to five email messages that have the same theme or topic. You can use this type of marketing to educate, inform, and sell products to subscribers. An effective email series provides valuable information subscribers can use at any time.
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Posted by: on Monday, 23 April 2012
Holiday shopping means big business for supermarkets and other retail. Making sure people know when sales start and end, how much they can save, and which products will be included is important, especially when competing with other supermarkets and with online retailers.
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Posted by: Manas on Monday, 23 April 2012
If you're not careful, email marketing could take over your life. Well, maybe not completely, but there are plenty of ways to make communicating with subscribers much easier – and you don't have to spend a lot to do so. Make marketing products online as carefree as possible and you will enjoy building a profitable and solid business. Get bogged down by the little details and you may end up rethinking your decision to start this business in the first place.
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Posted by: on Wednesday, 18 April 2012
Getting to know your customers wants and needs is the best way to go about fulfilling them. But how do you really get to know people when they only shop at your supermarket once or twice a week or a few times a month? Sending periodic surveys allows you to reach out and solicit comments, suggestions, and advice from those who frequent your market the most. Use this information to stock popular products, increase sales, and provide even better customer service.
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Posted by: Manas on Wednesday, 18 April 2012
Regardless of whether you own a small flower shop or a large website with hundreds of items, you need a steady stream of customers to stay in business. As your business grows, staying in contact with customers becomes even more important. Email marketing allows you to reach customers at any time. Quickly send an email announcing a new product or service to customers on your list. Include a special offer and watch sales increase in very little time.
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Posted by: on Tuesday, 17 April 2012
Even if your supermarket publishes (in print) weekly circulars and other supermarket news featuring discount products for the upcoming week, most people won't see it unless they visit your store. Increase foot traffic and sales by sending circulars to those on your subscriber list. Sending weekly lists of discounted products via email helps customers plan their trip and save money.
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Posted by: Manas on Tuesday, 17 April 2012
Sending those on your subscriber list coupons is a great way to get them to visit your supermarket more frequently. Whether you send a 'deal of the week' coupon or occasional coupons to thank people for being loyal customers, helping people save money will lead to increased sales. After all, few people visit the supermarket to buy only what they need. Get people in the store and they will more than likely buy a few additional items – especially if they can save some money using coupons you provide!
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Posted by: on Friday, 13 April 2012
Successful marketers and business owners never rely on one marketing channel to gain a foothold and build a brand in their niche markets. In addition to email marketing, many businesses still rely on direct mail marketing (brochures, postcards, fliers), social media marketing, SMS marketing, advertising in newspapers and magazines, billboards, and word-of-mouth (referrals).
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Posted by: Manas on Friday, 13 April 2012
Video content adds interesting and potentially profitable layers to any email campaign. Presenting valuable information in a new way lets subscribers know that you're a serious business person who takes the time not only to create something of value, but also something that's entertaining and fun as well. But before you produce and send video content to subscribers, here are some ways to ensure success.
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Posted by: on Friday, 13 April 2012
It happens to even the best marketers and business owners – a sudden decrease in sales. Revamp your email campaign and turn sale slumps around quickly. You don't have to do much, but you need to do something. In most cases, getting people interested simply means writing more compelling subject lines or providing content in a new and interesting way.
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Posted by: Manas on Friday, 13 April 2012
Clicking through to your website, product landing page, social media or blog pages requires people to have a genuine interest in learning more about your goods and services. In other words, people will not click for no good reason – especially when they have many more options including your competitor's websites, product landing pages, social media and blog pages. Here are three ways to increase subscriber interest and get people clicking on the links you provide in your email messages.
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Posted by: on Thursday, 12 April 2012
Grabbing subscriber attention and holding it for long periods of time in the hopes of making one or multiple sales is wishful thinking - especially with increasing competition, social media, and other distractions. In most cases, you only have a few weeks to get subscribers to make a purchase. After that, readership drops off and subscribers move on.
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Posted by: Manas on Thursday, 12 April 2012
Adding links to email messages helps your campaign in two ways – guide and track. Guiding subscribers to websites and product landing pages increases your chances for a sale. A lesser known reason involves tracking subscriber movements. Since most email service providers allow you to track the number of click-throughs, open rates and other marketing analytics, you can monitor subscriber activity to determine which information results in the most sales.
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Posted by: on Wednesday, 11 April 2012
Segmenting an email list by age can help you promote a variety of products and services - but only if you take the time to craft messages that resonate with people of varying ages. Three distinct groups that make online purchases these days include Baby Boomers (those born after 1945 to 1965), Gen X (1965-1981), and Gen Y (1981-1999).
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Posted by: Manas on Wednesday, 11 April 2012
Even though social media and text message marketing continue to grow in popularity, email marketing remains a solid way to reach customers. The way marketers interact with customers has changed, however. But thanks to targeted emails, list segmentation, triggered email campaigns and using various methods to market goods and services, marketers continue to make sales and earn repeat business.
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Posted by: on Tuesday, 10 April 2012
People really enjoy reading lists. Any type of list - as long as it contains items they want to know about. Adding a top 10 list to your email marketing campaign helps retain reader interest and is something you can have a lot of fun with - especially if you involve subscribers in the creation of it.
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Posted by: Manas on Tuesday, 10 April 2012
Even though most people have access to various types of email code, template designs, fonts and color choices, this does not mean you should use all of these items at once when creating an email template. Overcrowding, contrasting colors and unreadable fonts can spell disaster for an Internet marketer or business person. Keep it simple to entice and encourage subscribers to make a purchase or just continue to subscribe.
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Posted by: on Saturday, 07 April 2012
It happens to everyone - perform a job task often enough and you will have bouts of boredom at times. But when you count on sales coming mostly from the email content you send to subscribers, times of inspiration can quickly turn into times of desperation. Here are a few ways to inspire fresh, new ideas for your email campaign.
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Posted by: Manas on Saturday, 07 April 2012
Effective triggered email campaigns focus on presenting product offers to subscribers at specific times. Common triggers include national or local holidays, subscriber birthdays and follow-up offers for those who recently made a purchase. Using autoresponders, you can easily create a triggered email campaign anytime you want.
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Posted by: on Friday, 06 April 2012
A niche is a specific segment of the population with a need for information pertaining to a particular hobby, business venture, cultural phenomenon, and everything in between. Niche markets are small, but can still be quite profitable if you know how to market to them. Because these markets are smaller than main stream markets, large companies or those with large marketing budgets typically leave them alone. But these markets still have a thirst for information - and are always looking online for someone to provide them with it.
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Posted by: Manas on Friday, 06 April 2012
Over the years, there have been many myths created surrounding email marketing. And while some myths have a certain degree of logic attached to them (larger list equals more sales), others are just plain crazy (sending email on weekends is pointless). Here are 3 email myths for you to contemplate when creating and managing your email campaign.
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Posted by: on Thursday, 05 April 2012
It may seem counterintuitive to provide links to other online resources when one of your goals as an Internet marketer or small business owner is to get people to visit your website or sales page. But if done properly, providing additional resources that contain quality, pertinent information can create a lasting bond with subscribers that will lead to increased sales over a longer period of time.
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Posted by: Manas on Thursday, 05 April 2012
Claiming to be an expert and being able to back it up are two different things. Just because you know a lot about a subject doesn't make you expert - but it can make you an excellent resource, which when promoted properly, will still sell products. Online marketing is more than just selling things - it's about selling yourself as well. Here are some tips for promoting your expertise (or expert knowledge) without seeming fake or egotistical for no good reason.
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Posted by: on Wednesday, 04 April 2012
Partnering with other business owners and online marketers can be a great way to increase your support network (who understands the trials of online marketing better than those engaged in it themselves?), market to new niches, and generate new ideas for current and future products. When partnering with people, it's a good idea to learn as much about their business and how they approach business to ensure you're both a good match before agreeing to anything.
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Posted by: Manas on Wednesday, 04 April 2012
The idea of sending daily email messages may seem to go against every other piece of marketing advice you've been given when it comes to online sales, but if done correctly, the results can be very positive. The following tips will provide you some ideas to get you started.
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Posted by: on Tuesday, 03 April 2012
Wasting your precious time on those who will never buy from you will only cost you money in the end. And even if your one of those people that thinks (or hopes) that one day you will reach inactive subscribers with your eloquent words and witty email content, you won't. Inactive subscribers are that way for a reason – they want to be.
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Posted by: Manas on Tuesday, 03 April 2012
The short answer to this question is yes, but there are other factors to consider before launching a marketing promotion like this one. A limited time offer is great for both products and services, especially those provided only during specific times such as holidays, weekends or to promote new products and services.
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Posted by: Manas on Tuesday, 03 April 2012
Yes – it is worth it. In fact, you may see more sales on the weekend than on the weekday depending on the types of goods and services you provide. Sending marketing messages on the weekend is a great way to connect with those who are usually be too busy read email content during the week.
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Posted by: on Tuesday, 03 April 2012
Having a long list of subscribers may or may not lead to more sales. While conventional wisdom may convince you that the more people on your list, the more sales you will make if your list isn't filled with those VERY interested in what you have to sell, it doesn't matter whether you have one hundred or one million people on your list.
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Posted by: Manas on Friday, 30 March 2012
Many smartphones have touch screens that allow people to click through, scroll and perform other actions using their finger tips. And while this has made smartphone use more convenient, email marketers have to be aware of these new features to make email content more interactive and useful for those with touch screen capabilities.
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Posted by: on Friday, 30 March 2012
Much like other forms of marketing, email campaigns also have a lifecycle that varies based mostly on the relationship you build with subscribers/customers. Persuading subscribers to move through the lifecycle to become single- and multi-customers requires you to get to know subscribers over time so you can send content and offers that are of real value.
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Posted by: Manas on Friday, 30 March 2012
Even though building a strong email list takes time, the rewards can be great. Finding and connecting with those truly interested in the goods and services you offer makes selling online much easier. This makes crafting quality content, segmenting your list and building your business by creating and managing multiple lists for one or more niches at a time much easier.
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Posted by: on Friday, 30 March 2012
Let's say you have a few great products or services, but for some reason, no one's buying. You've done your market research – determined a need, created products or services to fill that need, built a strong subscriber list and provide awesome content – so what's the problem? The problem may lie in better offers and deals from your competition.
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Posted by: on Wednesday, 28 March 2012
Developing long-term relationships with subscribers begins with a great welcome message. The email content in this message should be warm, inviting and indicative of the quality of the content you plan to send in future messages.
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Posted by: Manas on Wednesday, 28 March 2012
Even though the ultimate goal of email marketing campaigns is to sell goods and services, building solid relationships with subscribers has many perks. In addition to receiving repeat business, subscribers will turn to you when they need information about a specific area within the niche/industry/market you cater to. This puts you in the unique position of being an 'expert.' But how do you know when it's time to sell and time to just inform?
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Posted by: on Tuesday, 27 March 2012
More and more email clients (companies that provide email services to subscribers) allow subscribers to enable preview panes for quick viewing. And while this makes going through email a lot faster, if you don't capture subscriber interest using that small 'window,' your email may end up in the trash bin.
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Posted by: Manas on Tuesday, 27 March 2012
One of the perks to marketing via email is that once you build trust, you can make suggestions about future purchases. This allows you to sell more of your own products or other people's through affiliate marketing (this is a form of marketing where you make a commission on every product you sell). With a strong list, you can generate even more sales by making simple suggestions for new or existing products.
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Posted by: on Thursday, 22 March 2012
Content is still king when it comes to email marketing. But what happens when your content well runs dry? How to do you keep up with the constant demand for quality information? Even though continuous research is necessary to maintain a steady stream of quality content for email campaigns, there are other ways to improve and maintain content subscribers are used to without spending hours and hours conducting online and offline research.
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Posted by: Manas on Thursday, 22 March 2012
Regardless of whether you rely on a full-sized landing page or sign-up box to increase your subscriber list, the goal is still the same – get people interested in what you have to offer. Because you have only a few seconds to peak a visitor's interest, you need to be as clear and upfront about the benefits of signing up. Because there are thousands of online newsletters, article databases and other sources for people to get information from, you need to work extra hard to build and maintain an email marketing list.
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Posted by: on Thursday, 22 March 2012
Before launching your first email marketing campaign (or to make it less stressful the second or third time around), get your materials in order to make the experience as stress free as you can. Yes, it is possible to have fun while making money selling products (or promoting your brick and mortar business) online as long as you take the steps necessary to ensure a smooth campaign. Use this simple check list to make sure you have what you need to launch and maintain a profitable business.
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Posted by: Manas on Thursday, 22 March 2012
Follow-up messages should be an integral part of your email marketing campaign. These messages let subscribers know that you care about the quality of your products and that their needs have been met. You can use follow-ups in a variety of ways to resolve issues with products or services, gather important information or as a way to say 'Thanks' to loyal subscribers.
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Posted by: on Thursday, 22 March 2012
Every once in a while, you will receive a complaint or terse 'suggestion' from a subscriber of your mailing list about how you conduct your business. All Internet marketers, from newbie's to seasoned professionals, receive these from time to time. But how you handle the complaint is what really matters as word can spread quickly on the Internet if you're not careful and attentive to your list's needs.
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Posted by: Manas on Thursday, 22 March 2012
People love getting something for free – especially when it's something of value. Get more people to sign up for your mailing list by creating a landing page that takes advantage of people's love of free stuff using these tried and true buzzwords and phrases.
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Posted by: Manas on Friday, 16 March 2012
One of the best ways to drive traffic to your website is by creating a mobile campaign that gets people excited about what you have to offer. As the number of people who carry smartphones increases, you now have more opportunities to get people to your website to make a purchase or at least learn more about what you have to offer.
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Posted by: on Friday, 16 March 2012
Has your email campaign hit a rut? Have sales reached a plateau and you don't know what to do next? Email campaigns like every other type of marketing/advertising method need to be constantly refreshed to maintain customer/client interest. The difficult part is figuring out which components of your campaign to change and which ones to leave alone.
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Posted by: Manas on Friday, 16 March 2012
As a customer or client, you probably belong to an email list or two. One of the best ways to learn what works and what doesn't work in email marketing is to learn from others (or watching the actions of others). Have you ever unsubscribed to a list because the marketer was too aggressive, or worse, just plain rude? Instead of opt-out of their mailing list, consider continuing to receive messages as these messages can be a great tool to teach you what NOT to do in your own email campaign.
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Posted by: on Friday, 16 March 2012
Images can add depth and understanding to your email content, but what if half your list can't view them because images are too large or blocked completely? This would certainly defeat the purpose of adding them. But this doesn’t mean you shouldn't use images in your content, you just need to know how to use them properly.
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Posted by: Manas on Friday, 16 March 2012
Email marketing isn't just for people with online businesses. Most companies, non-profits, restaurant, retail and other store/shop owners use email marketing to some extent in their advertising campaigns. Marketing to those who already shop in your store is one of the best and easiest ways to increase sales.
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Posted by: Manas on Thursday, 15 March 2012
Running a charity is not easy. In addition to maintaining a high level of quality for each charitable endeavor your organization takes on, you must also manage employees, raise funds and promote awareness of the organisation itself.
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Posted by: on Thursday, 15 March 2012
Feedback from a customer is slightly different than a testimonial. Feedback provides information about a specific detail or process (maybe positive or negative) while a testimonial (mostly positive) focuses on the entire experience. You can use feedback in numerous ways to enhance the quality of an email campaign.
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Posted by: Manas on Thursday, 15 March 2012
If you sell multiple products or you want to create a targeted email campaign using one list, juggling more than one campaign can be tricky and time consuming if you're not careful. But taking some time in the beginning to plan ahead will really pay off in the long run and lead to more profits and less headaches (especially if you not a project manager-type).
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Posted by: on Wednesday, 14 March 2012
Webinars are short lectures, interviews or tutorials that take place online. You can lead a webinar yourself or invite experts (those who have intimate knowledge of the niche you market to) impart some of their wisdom on those who attend. Getting people to attend requires you to build up anticipation and excitement. After all, what's the point of creating an informative webinar about a topic most people in your niche would be interested in learning more about if you can't get them to sign up and attend?
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Posted by: Manas on Wednesday, 14 March 2012
How many emails should you send a subscriber who already made a purchase? Should you keep romancing and chasing them until they're ready to make another purchase? Or should you communicate with them less frequently and follow new leads with renewed vigor? This is a gray area because while you want to encourage repeat business, the truth is you need to keep building your list and increasing first-time sales to stay profitable.
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Posted by: Manas on Tuesday, 13 March 2012
Most email marketing software contains a double opt-in feature that allows you to verify a subscriber really wants to be on your list by sending a confirmation email with link. Subscribers have to click on this link to receive any other messages from you.
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Posted by: Manas on Tuesday, 13 March 2012
SMS notifications about order placement, arrival and other product/service notifications help put customers and clients at ease and increase your ability to provide quality customer service. You can easily automate notifications to reduce your workload.
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Posted by: on Tuesday, 13 March 2012
Getting people to renew their membership for membership-based products (skin care, makeup, financial planning, food, wine, etc.) takes planning. Even if people really love receiving products on a monthly, bi-annually, or annually basis, factors such as their financial situation or competition can quickly turn a profitable membership list to a pile of name and addresses that no longer generates a steady income.
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Posted by: Manas on Monday, 12 March 2012
Providing quality customer service even after customers make a purchase helps establish your business as professional and caring. Sending a follow-up SMS message shows that you want customers to be happy before, during and after you make a sale. Not only does this allow customers to voice their opinion, it also gives you a chance to address any concerns or issues they have before they contact you.
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Posted by: on Monday, 12 March 2012
There are hundreds of social media websites that you can use to generate sales in conjunction with email marketing. Most sites allow you to create an account for free and also provide tools such as icons that you can paste into email messages to get people to visit social media pages. But if you're still not sure if social media is worth your time, here are a few easy ways to use social media along with email campaigns.
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Posted by: Manas on Monday, 12 March 2012
Even though your goal as an Internet marketer is to make sales, there are subtle differences in how to convince other business owners and everyday consumers to make a purchase. Using a one-email-fits-all-approach will not work when marketing to both. Tailoring email content to persuade businesses and consumers that your goods and services are for them is a better approach – yet another reason why you need to segment email lists!
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Posted by: on Friday, 09 March 2012
As a small business owner, you need to keep marketing costs low to remain profitable. One way to keep costs down is to use text messages to get your business name out there. Using a text message service, you can send mass text messages to customers and clients for much less than sending direct mail such as a brochure, postcard or flier.
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Posted by: on Friday, 09 March 2012
Instead of constantly coming up with new content, why not find ways to recycle, reuse and repackage content you already have? Not only will this save you some time, it also allows those who recently joined your subscriber list to benefit from those great informational gems they missed out on prior to joining.
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Posted by: Manas on Friday, 09 March 2012
Ecourses are short tutorials that provide advice, instructions, how-to information and tips. Creating an Ecourse is one way to help subscribers find solutions to problems or to teach them something entirely new without taking up too much of their time. You can easily create a short Ecourse on any topic you like as long as it pertains to the niche you're marketing to.
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Posted by: Manas on Wednesday, 07 March 2012
Even after building a trusting relationship with subscribers, some may still be hesitant to buy from you. This could be for a number of reasons, many of which are beyond your control (increased competition or subscriber mistrust about buying online).
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Posted by: on Wednesday, 07 March 2012
To buy or not to buy a mailing list - this topic has been a controversial one since the dawn of modern marketing. The idea of buying a list of people already interested in buying your goods and services may sound appealing, but how do you really know if you're getting a quality list?
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Posted by: on Tuesday, 06 March 2012
Are you running out of email content ideas? Have you used all of your best material and now you're stuck on what to send next? Have sales been lackluster lately? Maybe it's time to rethink how you send content to give subscribers the same quality information - just in a new format. Here are three ways to make an instant impact on subscribers and get out of the rut you're in.
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Posted by: on Tuesday, 06 March 2012
SMS is not only useful for marketing purposes; it can also be used in emergency situations. Alerting customers and communicating with emergency medical personnel are just two of the many ways you can use text messages to spread the word and stay in contact during an emergency situation.
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Posted by: Manas on Tuesday, 06 March 2012
Building an email list doesn't have to difficult. If you want to sell more products and services to people, you have to build a profitable list. But if you're still having trouble even after launching a landing page or adding a sign-up box on your website, implement the following to your email marketing campaign today to get more people to sign-up.
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Posted by: on Tuesday, 06 March 2012
While your ultimate goal may be to build a brand AND increase sales, which do you think is more important in an email campaign? For years in brick and mortar retail, it was essential to build a brand the people would recognize and instantly trust. Commonsense told us that if people trust you, they will buy from you. But does this hold true for online marketing?
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Posted by: on Monday, 05 March 2012
When people think of coupons, they typically think of tiny pieces of paper they receive in the mail or with their newspaper that promote savings on a particular product or service. But did you know you can offer coupons online? Learn how to use coupons effectively to increase sales and create a loyal customer base.
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Posted by: on Monday, 05 March 2012
Even though most email marketing and web host services include sales and marketing analytics that allow you to track how well an email campaign is going, many marketers don't take the time to understand the data presented or use the data to improve sales. Understanding how well your campaign is doing (or not doing) allows you to make the changes necessary to become more profitable.
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Posted by: on Friday, 02 March 2012
Smartphones and other portable devices are really beginning to change the way people research and buy goods and services. Not too long ago, consumers either went to a retail store or browsed the retailer's website to learn more about a product or to make a purchase. Retailers now need to pay more attention to mobile marketing and harness the power of mobile campaigns.
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Posted by: on Thursday, 01 March 2012
Do you send mass email at a specific time of day? Or do you send messages as you finish them? How much does time of day play into making sales? That depends on many variables such as the types of goods and services you're selling, who you're selling products to and where people are located geographically. But for fun, let's take a look at why you should test different times to determine which times are most profitable.
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Posted by: on Thursday, 01 March 2012
When building a powerful subscriber list, you know that it's all about trust, right? If subscribers trust you, then they will eagerly buy your products. But what about enticing them to continue to open your weekly email messages? Unfortunately, this gets harder and harder, especially after a subscriber has already bought all they think they need from you.
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Posted by: on Wednesday, 29 February 2012
Having trouble building an email list? Offer new subscribers a free report, eBook or discount on their first order to encourage them to sign up. Even though this tactic has been around since the dawn of marketing, many newbie Internet marketers simply don't take the time to incorporate free stuff into their email campaigns.
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Posted by: on Tuesday, 28 February 2012
Start a mobile campaign to advertise your business or to market specific goods and services. This form of marketing allows you to quickly reach more people without having to spend time and money in designing and sending postcards, brochures and fliers if you don't want to. And even though you may still want to rely on traditional marketing methods, consider adding bulk SMS to your marketing arsenal.
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Posted by: Manas on Tuesday, 28 February 2012
Successful email marketing depends on your ability to connect with subscribers. Providing quality information, products and services is just the beginning - how you present the information is just as important because if you can't convince subscribers to buy products and services, then your campaign will not be a successful one.
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Posted by: on Tuesday, 28 February 2012
What do you know about the subscribers on your mailing list? Do you know what makes them happy? Anxious? Fearful? Did you know that having a better understanding of how subscribers feel can help you write email content that will increase sales?
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Posted by: on Monday, 27 February 2012
Mobile marketing has skyrocketed in popularity in a very short amount of time. Less expensive and easier to create and send than email, text messages make it easier for businesses to keep customers informed about new products and services, sales, and other day-to-day information they may need to know about the business.
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Posted by: Manas on Monday, 27 February 2012
Ever receive an email from a friend, company or marketer that seemed to go on forever and ever and ever and ever? The pain of scanning and scrolling takes its toll quickly on the eyes and fingertips, doesn't it? Not to mention the frustration and anger that sets in after you realize the message could have been summed up in one short paragraph.
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Posted by: on Monday, 27 February 2012
Holidays can be an Internet marketer's best friend if you know when to send sales messages and discounts to promote your goods and services. This does not only include major holidays - take advantage of regional and local holidays as well and send special offers to those on your list who will appreciate them.
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Posted by: on Friday, 24 February 2012
These days people are either too willing to share their personal information or too scared to even give out their email address. And while buying and selling goods and services on the Internet has grown dramatically over the past few years, many people just want to deal with one or two vendors, not multiple vendors who purchased their email address from someone else.
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Posted by: on Friday, 24 February 2012
So how many SMS messages should you send each week to subscribers? Even though more and more people are warming up to the idea of mobile messaging, sending too many messages may turn people off. On the other hand, not sending enough may cause them to forget your business exists. Striking a balance is necessary to increase sales and maintain life-long customers.
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Posted by: on Friday, 24 February 2012
When starting an email campaign, it can be difficult to know which tone to use - formal or informal. And since you haven't built long-term, solid relationships with subscribers yet, the tone you use may entice them to make a purchase or hit the opt-out button pretty fast. Over time (and by constantly testing email messages), you will learn more about subscribers and how they respond to your tone.
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Posted by: Manas on Thursday, 23 February 2012
Segmenting an email list into categories such as average age, geographic location, gender or hobbies can help increase sales by providing specific information subscribers would most likely be interested in reading. Writing for different audiences takes a certain amount of planning, however, but it's worth it if it helps you communicate better with subscribers.
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Posted by: on Thursday, 23 February 2012
Testing in business marketing is a time honored tradition. Without it, businesses wouldn't know which messages sell the most goods and services. Over time, poor marketing campaigns lead to reduced sales and increased waste - in other words, why spend money on marketing efforts that don't sell well?
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Posted by: Manas on Wednesday, 22 February 2012
If you want to build a reputable business online or off, you need to build trust with clients, customers and subscribers. These days with so many online scams, people have become better at weeding out potential threats. Unfortunately, since these threats are almost expected, you must work even harder to earn the trust of your subscribers. In many cases, subscribers will sign up just to test you out. If they don't like what they see or get the 'feeling' they are being scammed, they will opt-out and walk away.
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Posted by: on Tuesday, 21 February 2012
Does your pub or restaurant feature musicians, trivia nights or other festive activities? Do you change up the menu often to include regional favorites and new dishes? Do you want to increase the number of people who show up your slow nights? Mobile campaigns can help you increase the number of customers you serve and increase the popularity of your restaurant by simply keeping people informed about what's going on.
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Posted by: on Tuesday, 21 February 2012
Have you ever done something and then instantly regretted it? Sure, we all have from time to time, but in most cases, what we've done usually doesn't mean fewer sales or a sudden increase in opt-out requests. And while we can all learn from our mistakes, sometimes it's best to learn the mistakes first to avoid making them at all.
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Posted by: on Monday, 20 February 2012
Great looking emails do not have to take a long time to create. Email templates may be used to create a uniform appearance that subscribers will instantly recognize over time. But even when using templates, there are some rules you should follow to maintain a professional, clean appearance.
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Posted by: Manas on Monday, 20 February 2012
Adding some light-hearted humor to your email campaign can help you build long-term relationships with subscribers and may increase sales. But a little goes a long way - especially when it comes to humor. Go overboard and you may offend some subscribers or cause others to think you're unprofessional and therefore untrustworthy.
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Posted by: on Monday, 20 February 2012
Running a childcare centre can be very difficult. In addition to providing the very best care to children of various ages throughout the day, you are also responsible for managing employees, maintaining the childcare business location, advertising, collaborating with parents; bookkeeping and making sure payments are made on time.
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Posted by: on Friday, 17 February 2012
One of the most controversial topics in Internet marketing these days is whether you should use a business name or personal name in the 'From' Line on an email message. Depending on the relationship you've established with those on your mailing list, either or both is fine - but let's explore this topic a little further so you have a better idea of which to use and when.
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Posted by: on Friday, 17 February 2012
To ensure your Internet business remains successful, build a solid list of potential buyers. One way to do this is to encourage existing subscribers to pass your mass email to friends, family, co-workers and others. This is a free and easy way to build your list and make contact with people who may not have known your business existed.
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Posted by: on Thursday, 16 February 2012
The key to sending successful mass text messages is to keep them short and sweet. Since you only have between 140 and 160 characters, you need to learn how to convey important information about your business in the most precise way possible. But with a little creativity and understanding of how people receive and read SMS messages, you can build a long-lasting campaign that could be very profitable.
Include Only the Most Important Information
Mobile campaigns should include the most important information about your goods and services. For example
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Posted by: on Thursday, 16 February 2012
We all make mistakes, but when silly, careless or unintentional email marketing mistakes occur, the end result is usually fewer sales and an increase in opt-out requests. The good news is that you can easily avoid the following mistakes to launch a successful email campaign.
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Posted by: Manas on Wednesday, 15 February 2012
Ever receive an email with a boring, forgettable subject line? What did you do? If you're like most people, you probably did one of two things: Hit Delete or put the message in a 'get to it later' folder. Writing perfect subject lines takes practice, but it's a skill that will serve you well if you want to increase open rates and make sure people read your messages.
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Posted by: on Wednesday, 15 February 2012
Many Internet marketers use autoresponder programs to generate and send out mass emails. But these types of emails really generate sales? Or do they turn subscribers off? The answer is that it really comes down to how you use them.
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Posted by: Manas on Tuesday, 14 February 2012
Special offers such as discount coupons, reduced rates, percentage off for new subscribers and other offers increase sales and help create and retain loyal customers. But for some marketers, striking that balance between presenting a special offer and overusing offers can become problematic. After all, what's so special about an offer if you provide it on a regular basis?
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Posted by: on Tuesday, 14 February 2012
In a very short time, SMS marketing has become more popular with consumers who want to receive offers for products and services from Internet marketers, companies and mobile service providers. But what does this mean for your business? It could mean faster and more frequent sales and less time spent creating marketing emails.
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Posted by: on Tuesday, 14 February 2012
The amount of bulk email you send may keep subscribers interested in purchasing your goods and services or may turn them off completely. As communication becomes more computer-based, inboxes all over the world are filling up fast (this is not always a good thing for Internet marketers).
What this means for you is less time to entice and make a sale - it also means you need to be very careful about not sending too much messages as you run the risk of instant deletions or increased opt-out requests.
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Posted by: on Monday, 13 February 2012
Those you know through your church may be your best friends or people you barely know at all. For many, the church community is close-knit and integral to conducting business, interacting with others and making life-long friendships. Whether you're planning a bake sale to raise funds for church activities or you want to start a new bible study group, use a text messaging service to communicate with everyone at your church.
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Posted by: on Monday, 13 February 2012
To build and maintain trust and respect, subscribers must feel appreciated and cherished for spending their time reading your message. Let them know you value their time by creating professional bulk emails that demonstrate how you feel about your business and subscribers. Not only will this increase open rates, it may also increase sales – which are the true purpose of any email campaign.
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Posted by: on Friday, 10 February 2012
Debt collection can be one of the worst tasks a small business owner has to undertake to remain profitable. It is not only embarrassing, but you never know how a client or customer will react. Using sms software, you can reduce these awkward situations by sending friendly reminders before the bill becomes due, send past due notices and send other information about payment via text message.
Friendly Reminders
Send out text messages a week or a few days before a client's bill is due to remind them to pay you. In many cases, unpaid bills are not the
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Posted by: on Friday, 10 February 2012
Many newbie Internet marketers think they have it all figured out when it comes to email marketing - the right products, killer copy, the right amount of urgency in email messages balanced with informative and useful information. And while they may be right about one or two things - sales (or lack of) may be saying something else
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Posted by: on Thursday, 09 February 2012
In this article we describe 3 Rules for Writing Emails that Sell.
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Posted by: on Thursday, 09 February 2012
Keeping people motivated to visit your gym can be difficult. In most cases, it's not that people aren't satisfied with your services; it's that they have simply lost interest in exercising and staying active. But with mobile campaigns, you can help maintain that motivation to keep a steady stream of clients moving through your gym. You can also easily share important information and send reminders about classes and training sessions.
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Posted by: on Thursday, 09 February 2012
Use sms software to send reminders to those who have upcoming appointments (later in the day or next day). This not only reminds those who are forgetful, but also gives clients a chance to reschedule or cancel. You can then fill in open appointments by contacting other clients and asking if they want to come in early.
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Posted by: on Wednesday, 08 February 2012
What's the point of building a solid email list if only a few subscribers buy your goods and services each month? Well, the good news is that you can increase email response rates in very little time - in fact, you can start implementing these simple tips right now.
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Posted by: on Tuesday, 07 February 2012
Stop losing money and get rid of your inactive and invalid email addresses.
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Posted by: on Tuesday, 07 February 2012
SMS gets the word out to parents and stakeholders faster than any other medium.
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Posted by: on Friday, 20 January 2012
Some business owners have the tendency to get stingy with their coupons. It’s understandable, if from a purely monetary perspective. You can’t afford to give free stuff away all the time. If you did, you wouldn’t stay in business very long. But, coupons serve a valuable purpose in that they encourage return business and can bring in new customers...
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Posted by: Manas on Friday, 20 January 2012
If there's a great way to run an effective text marketing campaign, it's this: Take a look at the top three things that most marketers forget to do and do them. Too simple to work? That's what they said about the paper airplane. OK, maybe they didn't say that, but you get the gist. Below are the three most often overlooked SMS marketing campaign musts that you'd be nuts to ignore...
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Posted by: on Friday, 06 January 2012
A study by The Neilsen Company revealed that on average, women SMS more than men...
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Posted by: on Saturday, 24 December 2011
You probably already know this. If not, you will in a second. Successful SMS marketing is completely dependent upon your ability to express what you want to say in the fewest amount of words possible. Sure, mobile marketing software will help keep you in line to make sure your messages don’t exceed 160 characters – but it can’t get creative for you. This one’s on you. Here are a few tips to help you out...
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Posted by: Manas on Friday, 23 December 2011
Social media marketing software can tell us a lot. But sometimes it’s not necessary to rely on algorithms to take the pulse of your customer base, just as it’s not necessary to fire off an email marketing social media survey to know exactly what your customers want. All you have to do is take off your social network marketing goggles, close your eyes long enough for your vision to reset to its natural orientation, then open them again to see things as a regular person...
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Posted by: on Tuesday, 20 December 2011
When you’re looking for an effective email marketing tool, custom design ability is an exciting and profitable option. Selecting the right bulk email solution can make the difference between superior and inferior marketing success.
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Posted by: Manas on Monday, 19 December 2011
When your business budget is dangerously tight, changing email marketing software may appear challenging. However, using the best bulk email tools improves deliverability and open rates. Can you really afford to risk hurting your marketing strategy?
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Posted by: on Friday, 16 December 2011
Effective email list management relies on a lot. It relies on your ability to earn the trust of people so that they’ll see you as a credible source of information, and it relies on you being able to follow a few basic rules that all reputable email marketers follow. One of those basic rules is knowing when to send email marketing messages and when not to. Sound strange? It’s not. Consider this...
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Posted by: on Friday, 16 December 2011
Of course, your email copy is king. However, your custom email design for HTML messages is equally important...
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Posted by: on Thursday, 15 December 2011
Custom HTML newsletter design delivers multiple benefits to your company, assuming you consistently create compelling, timely content. No amount of newsletter or email design tips will supersede poor copy over time.
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Posted by: Manas on Thursday, 15 December 2011
Short Message Service (SMS) is often overlooked or downgraded as an effective electronic marketing vehicle. Those companies that have experience using this media would vehemently disagree. While certainly not a “new” medium, mobile marketing software capitalizes on the mobile phone users’ familiarity with text messages to achieve success...
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Posted by: Manas on Tuesday, 06 December 2011
Created for dishonorable individuals sending junk or those on phishing expeditions, spam filters work quite efficiently. Unfortunately, these inventions have become serious impediments to honest businesses managing bulk email campaigns...
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Posted by: on Tuesday, 06 December 2011
A powerful professional email tool can work wonders for your marketing campaigns. Certainly, email is one of the most mature of all ‘Net technologies. Yet, it remains an effective strategy to reach many people...
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Posted by: on Monday, 05 December 2011
In the grand discussion concerning email tracking and determining the best day of the week to send marketing messages to customers, the reality is that there’s no simple answer.
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Posted by: Manas on Monday, 05 December 2011
Good online survey metrics tools allow you to measure your marketing success. Survey marketing tools help you plan programs and then compare your results against a meaningful benchmark or baseline.
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Posted by: on Monday, 28 November 2011
According to bulk email tracking statistics, click rates and open rates are up quite a bit higher than they were this time last year. This encouraging piece of news, which reports click rates 23 percent higher and open rates 11 percent higher than they were at this point in 2010, sheds light on the importance of email marketers getting on the ball ahead of the rapidly approaching holiday season.
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Posted by: on Monday, 28 November 2011
Creating online surveys usually translates to more website traffic. When you combine them with email surveys, you also often create a more engaged customer base.
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Posted by: on Monday, 21 November 2011
If the extent of your ideas about how to operate an SMS bulk marketing campaign is having the ability to send real-time messages to your customers about upcoming sales and events, you’re only scratching the surface. SMS marketing goes far beyond simple one-way communication and can even encompass back and forth dialogue—albeit not quite the kind you might expect from a traditional email or social media marketing campaign.
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Posted by: Manas on Thursday, 17 November 2011
Sending postal mail costs money to the sender, both to print and to deliver, so there is a monetary threshold that keeps every company in the country from sending lots of it. That threshold ensures that, while you may receive what you think is an irritating amount of junk, your postal mailbox is not completely flooded with it.
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Posted by: Manas on Thursday, 17 November 2011
SPAM is a chronic problem world-wide nd quite often that means us, as email marketing service providers, have a pretty tough job policing and ensuring all emails that go out of our system are compliant with relevant Spam laws.
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Posted by: Manas on Wednesday, 16 November 2011
The Department receives complaints regarding alleged breaches of the Unsolicited Electronic Messages Act 2007. These complaints are generally with respect to commercial electronic messages that have been sent to email addresses or via SMS text to telephone accounts. The Department, upon receipt of a complaint, will initiate an investigation to determine if a breach of the Act has occurred. If a breach has taken place, the Department has a range of enforcement options from a formal warning up to High Court action to pursue pecuniary penalties and com
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Posted by: Manas on Tuesday, 15 November 2011
Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.
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Posted by: Manas on Tuesday, 15 November 2011
The Australian Communications and Media Authority (ACMA) enforces the Spam Act 2003 and accepts complaints, reports and enquiries about spam in Australia. The Spam Act specifically relates to messages sent to Australians by email, SMS, MMS and instant message that
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Posted by: Manas on Tuesday, 15 November 2011
These guidelines can be useful if you haven't yet sent out your email(s), and want to keep the scores low (or negative) to avoid false-positive problems.
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Posted by: Manas on Sunday, 13 November 2011
Some business owners have the tendency to get stingy with their coupons. It’s understandable, if from a purely monetary perspective. You can’t afford to give free stuff away all the time. If you did, you wouldn’t stay in business very long. But, coupons serve a valuable purpose in that they encourage return business and can bring in new customers. If you’re dubious about the value of offering coupons via mobile SMS marketing or if you’ve ever been guilty of policing the use of coupons by your customers, this article is for you.
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Posted by: on Saturday, 12 November 2011
We’ve discussed it plenty of times before and, by now, if it’s not something that’s ingrained into your subconscious, it certainly ought to be: SMS marketing should always offer some sort of monetary incentive to the customer.
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Posted by: on Friday, 11 November 2011
Some businesses that have online survey software look at the option of SMS survey software as superfluous, especially in light of the fact that they can always solicit the opinions of their customers via email or online. But giving your customers the option of taking a survey via their mobile devices can be a mighty beneficial SMS campaign tool.
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Posted by: Manas on Tuesday, 08 November 2011
Face it, SMS marketing tools are only good if there’s a reciprocal benefit. If you’re a business owner using SMS marketing software to get the word out about your company, then that benefit is obviously greater exposure and increased business. But, what’s the benefit that you’re giving to those customers who have been goodly enough to allow you to market directly to their mobile devices? If your answer isn’t “big savings,” then you might want to reconsider your entire mobile marketing campaign.
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Posted by: Manas on Monday, 07 November 2011
The beauty of bulk email marketing solutions is that they can facilitate a quick and easy method of communicating with thousands of people (and if you’re really lucky, tens of thousands of people) on your bulk email list. But, ironically enough, that ease of communication is also something that can put your relationships with your customer base at risk, especially if you’re prone to certain accidents of lousy grammar, bad spelling or poor judgment.
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Posted by: on Wednesday, 02 November 2011
If you utilize action emails—designed to motivate recipients to do something—your email delivery rate is even more important than with basic broadcast or regular newsletter messages. Your email delivery system must be highly reliable.
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Posted by: on Tuesday, 01 November 2011
But, there’s one thing that online bulk email software can’t do for email marketers, and that’s avoid communication errors that have the potential of seriously ruffling feathers and getting people in a general tizzy.
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Posted by: on Monday, 31 October 2011
It's critical to get your marketing emails to your prospects. The best email delivery system for you may not be the right package for others. Maximizing your email delivery rate, however, is a crucial component of your marketing communications strategy.
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Posted by: Manas on Tuesday, 25 October 2011
Spam filter software helps increase your chances of getting through to otherwise unreachable customers. But did you know it’s entirely possible to partake of spammy activity without being a bona fide spammer?
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Posted by: on Tuesday, 18 October 2011
Good online survey metrics tools allow you to measure your marketing success. Survey marketing tools help you plan programs and then compare your results against a meaningful benchmark or baseline.
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Posted by: on Monday, 17 October 2011
Creating online surveys usually translates to more website traffic. When you combine them with email surveys, you also often create a more engaged customer base.
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Posted by: Manas on Tuesday, 11 October 2011
Opt-in regulations are helping reduce that large segment of the population that automatically assumes that bulk emails are spam, junk or phishing scams. However, you still need to receive flawless data to measure your deliverability quotient.
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Posted by: on Friday, 07 October 2011
Bulk email marketing software can be hit and miss. The last thing you want to do is to sink time, effort, and money into an email marketing tool only to discover that its functionality isn’t anywhere near what you’re looking for...
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Posted by: on Tuesday, 04 October 2011
When it comes to email marketing many people opt to buy a bulk email list from a company on the internet because that is the easiest way to quickly accumulate enough email addresses to start a campaign with....
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Posted by: Manas on Thursday, 29 September 2011
Email marketing design has grown considerably from the early days of text based messages sent en masse to your recipients. With HTML email design, you can craft messages that not only look like web pages, but offer interactive functionality as well.....
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Posted by: Manas on Thursday, 22 September 2011
There are many companies out there—and yours could be one of them—whose email marketing efforts fall prey to hyperactive spam filters that view your messages as unsolicited email....
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Posted by: Manas on Tuesday, 20 September 2011
Businesses that want to get schooled on the latest social networking trends and learn how to tap into the marketing gold mine that exists just under the surface—at sites like Facebook, YouTube and Twitter—need look no further than some of the biggest companies in the world...
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Posted by: Manas on Tuesday, 13 September 2011
Segmentation is a big word. Simply because it has four syllables, it sounds both complicated and somewhat ominous....
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Posted by: Manas on Wednesday, 07 September 2011
When deciding to launch mass email campaigns, much of the planning and preparation goes into writing high quality sales copy for the body of the email and collecting qualified email addresses for your bulk email campaign.....
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Posted by: Manas on Wednesday, 31 August 2011
Spam filter software is the bane of the existence for every honest online marketer in the world. But it’s also a fact of life that you shouldn’t hold against your customer base. Just because you’ve gotten their okay to market to them through legitimate opt-in channels doesn’t mean that they’re not regularly inundated with unsolicited bulk email. Just take a look at your own personal inbox some time, and soon you’ll remember what it’s like to be on the receiving end.
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Posted by: on Friday, 26 August 2011
These days, more and more office workers are being given the kinds of privileges that would have been unheard of 10 years ago. Internet, email, and private message programs are all commonplace these days – with restrictions, of course – and companies take advantage of these as a way of saving overhead and maximizing productivity.
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Posted by: Manas on Thursday, 25 August 2011
Email survey software is essential for any company that wants to query their customer base about how they’re doing and what they need to do in order to improve. It’s not just a way to give your customers a place to air their grievances – although an online survey does serve to satisfy this need, as well – but also to let them know that their voices are heard, and the feedback they have valuable. Online survey tools present the information to you in a plain language that anyone with even a bit of marketing experience can comprehend.
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Posted by: on Wednesday, 24 August 2011
The list of spam filter words is growing. Not only is it now practically impossible to mention free giveaways in the subject line of your emails to customers without getting lumped in with Viagra resellers and porn peddlers, but spam filter programs have now evolved to the point where they’re scouring email for context.
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Posted by: on Wednesday, 17 August 2011
You’d think the existence of so many anti-spam email software programs for consumers would make it impossible for legitimate email marketers to avoid spam filters. Alas, you’d think wrong. Because for every new hurdle that’s laid to snag a blatant spammer, there’s an intelligent software programmer making sure that authentic marketers with permission to do so can go about their daily business.
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Posted by: on Tuesday, 16 August 2011
Sometimes the best way to learn how to do something right is to do it wrong. Some people take this even a step further, and base their entire education in contact list management on mistakes they were fortunate enough to have recovered from. We don’t suggest taking this approach. Rather, learn from the mistakes of others. Here are some of the biggest blunders that a good contact management software program can save you from making.
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Posted by: Manas on Tuesday, 16 August 2011
With the flood of companies taking to the internet to explore the wealth of possibilities that lay in wait for those willing to take a stab at developing a social media marketing strategy, it’s evident that the end of the dotcom era is upon us. Of course, that may not mean what you think it means.
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Posted by: on Sunday, 14 August 2011
According to thought leaders who probably know a whole heck of a lot more about social media marketing strategies than most people ever will, social media isn’t going away anytime soon. Okay, we can all relax now. But with that in mind, what is the next big step? According to social media statistics, that next giant leap is going to be a bit more plain than anyone had thought.
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Posted by: Manas on Sunday, 14 August 2011
Interactive marketing can play a critical role in the growth of your company. And when we say “growth” we aren’t just talking about financial growth or name recognition. Interactive marketing can have a great influence on the direction that your company takes, sending you on trajectories you may never have intended to travel.
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Posted by: on Sunday, 14 August 2011
Interactive marketing is loosely defined as engaging customers in conversation, instead of making the traditional one-way sales pitch. It’s all about “smart selling” that remembers a customer’s individual tastes and develops a strategy for recommending future purchases based on that information. Although this is a social media marketing strategy that’s evolving even as you read this, it’s actually been around a bit longer than social media as we know it today.
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Posted by: on Saturday, 13 August 2011
One thing that you don’t hear enough about are the impacts that a well-run social media campaign can have on turning bad situations into good ones. In this case, we’re talking about the ability to perform damage control. Damage control is what you do to turn public sentiment around if a single angry customer decides to tell the world about their awful experience, and is something that every company should have at the ready as a part of their overall social media plan.
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Posted by: Manas on Saturday, 13 August 2011
One of the things that social media statistics tell us about its effectiveness is that people love to be known. If you think about the culture that we live in today, you’ll see evidence of this all around. The popularity of reality TV shows is a perfect example of this, in that it’s turned almost everyone (and we throw that word “almost” in there to cover those who can’t stand reality TV) into wanna-be stars.
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Posted by: on Saturday, 13 August 2011
Email survey software is great for taking all of the answers that you’ve received from your survey participants, throwing them into a mixer, and spitting out results that’ll likely cause you to cock your head in confusion. Processing survey results and translating them into measurable indicators is a tough job, and unless you’ve got some serious schooling in the matter it’s best to leave that job up to the survey tool.
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Posted by: on Friday, 12 August 2011
SMS marketing can be a tricky beast, which is why it’s so important that anyone considering testing the mobile marketing waters gets themselves hooked up with a high quality SMS campaign tool that can cut the learning curve in half. But one of the trickiest parts of SMS marketing is having to cram an awful lot of information into a very compact medium of 160 characters or fewer. While this can present its fair share of challenges, it can actually work in your favor.
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Posted by: Manas on Friday, 12 August 2011
So often, online marketers spend their time reviewing email delivery statistics and attempting to decipher their significance. This can tell you an awful lot about what you’re doing right versus what you’re doing wrong, and through trial and error you can make great headway in perfecting your marketing campaign. But the most effective way is
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Posted by: on Friday, 12 August 2011
A good online survey service is essential when preparing to poll your list subscribers. Not only will it help you create a structured, logical survey, but it’ll also give you valuable insight into how to turn those results into information you can use to improve the value of your services and fix what needs fixing. But an online survey builder will only do so much. There are some things that are entirely on you to ensure success.
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Posted by: on Thursday, 11 August 2011
SMS bulk marketing is getting an awful lot of online marketers excited. Giddy, you might even say. It seems as if everyone involved in online marketing is looking at SMS marketing as the next great selling tool, much in the same way that email was first looked on in the “old days” before the advent of mobile technology and social media channels. So why all the excitement over mobile marketing? In a nutshell, because it’s got a foolproof penetration rate.
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Posted by: on Thursday, 11 August 2011
We live in a busy world, and those involved in online marketing don’t need to be reminded of the fact that every customer that opens an email or clicks a desired link represents something of a minor miracle.
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Posted by: Manas on Thursday, 11 August 2011
The concept of email to SMS just got a bit deeper, with one of the most recent advancements in lead management extending to the realm of SMS and texting. Many SMS marketing software developers are beginning to experiment with enlisting mailing list recipients through cell phone messages, which could see huge improvements over traditional methods of building business contacts.
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Posted by: Manas on Tuesday, 09 August 2011
There are benefits to email tracking software that go far beyond the simple ability to tell if your marketing message was opened or discarded. Once most companies get their hands on new email analysis tools, they are astounded at how much can be learned about their email campaigns.
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Posted by: Manas on Tuesday, 09 August 2011
If you’re of a mind that mobile marketing campaigns aren’t as important as traditional email marketing and direct marketing methods, you’d do well to pay attention to what some of the titans of industry are doing in the area of mobile. According to a recent report, Ford (as in the motor company) is introducing plans to manufacture cars that are tied in with smartphone technology. If this isn’t indication that you should take a closer look at how you can use mobile marketing software to your own benefit, perhaps nothing is.
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Posted by: Manas on Tuesday, 09 August 2011
If you’ve never really considered the business possibilities that you could tap into using an SMS marketing solution, then mull over this mind blowing fact: there are more cell phones in the world than there are TVs and computers.
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Posted by: on Monday, 08 August 2011
Using email survey software makes it easy to take the pulse of your list subscribers and turn their results into quantifiable information that you can use to perfect your marketing methods. But simply because you create an email survey doesn’t mean that your customer base will actually participate in it.
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Posted by: on Monday, 08 August 2011
Few people involved in online marketing picture themselves as writers. Granted, there are probably plenty of frustrated novelists out there running business email lists and working hard to build their contacts. But for the most part, online marketers have a tendency to view the craft of writing as something they’d rather not have to deal with. After all, it’s one of the hardest things in the world
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Posted by: on Monday, 08 August 2011
To pull off a successful SMS marketing campaign, you have to have a few things going for you. One of those things is the right SMS marketing software which is the equivalent of having an extremely capable, supremely intelligent brain at your disposal to carry out your wishes and perform functions that would otherwise confuse mere mortals. But beyond that, the rest is on you.
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Posted by: Manas on Sunday, 07 August 2011
Online survey design is important to achieving maximum participation, but there’s something far more crucial than design to the success of an email marketing survey.
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Posted by: on Sunday, 07 August 2011
Sometimes it pays to get a little schizophrenic in your efforts to keep your subscribers engaged. That’s schizophrenic, not psychotic – so stop sharpening the knives and take a closer look at your email list management software program. Here, in this most indispensible of all email marketing tools, you’ll find all you need to ensure that your deadbeat email list subscribers don’t drag your numbers down. Or, worse yet, drop out altogether.
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Posted by: on Sunday, 07 August 2011
Having an email list service is great, sure. It can help you manage your mass email campaigns and report back to you with all sorts of analytics about your delivery success, your click-through rates, and in some cases the kind of information that would make some people’s heads spin – like being able to tell if a recipient of your mass email campaign has forwarded your email to another party. And, even if that second party read the email.
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Posted by: Manas on Saturday, 06 August 2011
There are an awful lot of online businesses out there that have been operating mass email campaigns for years, using all sorts of fancy email tracking software and analyzing statistics to hone their marketing efforts to a science. But lately, with the proliferation of social media platforms, many are moving to ease up on email marketing in their effort to embrace Facebook as a primary means of communicating with their customers. As it turns out, this can be a terrible idea.
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Posted by: on Saturday, 06 August 2011
When it comes to online email marketing, the only “experts” you should really be paying full attention to are the ones that know the most about all that can go right and all that can go wrong in mass email campaigns: your email list subscribers.
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Posted by: on Saturday, 06 August 2011
If there’s one thing that holds a lot of companies back from leaping headfirst into developing mobile marketing campaigns, it’s the fear that their efforts will come off irrelevant. Or worse yet, outdated and crude. Nobody wants to throw their hat into the ring only to find out that their efforts have already been one-upped by a much more creative competitor. But mobile marketing statistics tell us an encouraging story about the cell phone users of tomorrow.
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Posted by: on Friday, 05 August 2011
If you haven’t already taken the plunge into text marketing and SMS advertising, get hold of a good SMS marketing software program and get cracking. Here is one great idea to help kick off your mobile marketing campaign.
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Posted by: Manas on Friday, 05 August 2011
One of the painful truths that companies who go the double opt in email marketing route encounter are customers who don’t follow through with the sign-up process. Although operating a mass email campaign doesn’t require that you have your customers go through the double opt in process, it’s a common practice among those who want to absolutely ensure that anyone who signs up for their marketing campaign is aware of what they’re doing. This is done to lower the risk of being accidentally identified as spam by forgetful subscribers.
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Posted by: on Friday, 05 August 2011
Opt in email marketing can be a truly effective method of boosting sales and increasing your company’s online profile. But there are a few things that you have to do right. One of the most proven methods is through the use of printable coupons or coupon codes that you can send to your group of contacts to encourage their business. But sometimes, just sending a coupon isn’t enough.
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Posted by: Manas on Thursday, 04 August 2011
Anyone who thinks that merging email marketing solutions with greater efforts at integration with social media is a waste of time should look no further than Walgreens. Recently, Walgreens declared that their multi-channel customers – those that are engaged via traditional bulk email solutions in addition to social media channels and mobile device initiatives – bring three times as much business as customers reached through traditional single channels.
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Posted by: on Thursday, 04 August 2011
In a recent survey of online email marketing participants, an overwhelming 75 percent of respondents said that lifecycle email marketing is far more effective than traditional bulk email marketing. But what is lifecycle email marketing and how does it differ from regular email marketing?
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Posted by: Manas on Thursday, 04 August 2011
Specificity is not something that everyone who’s just getting their feet wet in email marketing will gravitate to – at least not in the beginning. But eventually, once you’ve started using list management software and have learned the ropes enough to be able to see the inherent diversity of email campaign management tools, you’ll want to take a closer look.
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Posted by: on Wednesday, 03 August 2011
Once you’ve picked an email design software program that will help you design email newsletters for maximum readability, it’s time to start thinking about where to position your content. Placing content in just the right spot can make a huge difference to the overall success of your marketing campaign.
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Posted by: on Wednesday, 03 August 2011
With the abundance of email design software programs to choose from, you might think that settling on a service that’ll work best for your marketing needs will effectively end your search for hitting on the perfect business email template. In truth, you’re likely to discover an enormous choice of email marketing designs within a single software program. So how do you know which one will be the best? Here are a few tips to help you decide.
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Posted by: Manas on Wednesday, 03 August 2011
Specificity is not something that everyone who’s just getting their feet wet in email marketing will gravitate to – at least not in the beginning. But eventually, once you’ve started using list management software and have learned the ropes enough to be able to see the inherent diversity of email campaign management tools, you’ll want to take a closer look.
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Posted by: on Tuesday, 02 August 2011
Truly successful email lead generation isn’t something that can be done entirely from a computer desktop. Marketing software programs are imbued with highly impactful and creative approaches to help online marketers like yourself build email lead lists from scratch – but sometimes, you have to get in face time with your potential customers to generate fruitful leads.
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Posted by: on Tuesday, 02 August 2011
There’s a lot that goes into the design of email newsletters that you might not have thought about. With all that you have to remember to do right, it’s sometimes easy to forget one of the most important parts: your email signature, which lets your marketing message recipients know who you are and where they can get ahold of you. Here are a few tips for designing corporate email signature templates that are effective but that don’t go overboard with TMI (too much info).
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Posted by: Manas on Tuesday, 02 August 2011
Graceful degradation sounds like a term you’d find at some off-color dictionary website, but it’s actually something very useful in your email marketing design. In a nutshell, what graceful degradation does is let you optimize your marketing messages so that readers with HTML-enabled email programs and those with barebones, text-centric programs will both be able to read your messages clearly.
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Posted by: on Sunday, 31 July 2011
Not everyone thinks that having an email marketing and survey tool is worthwhile. There are some marketers out there who feel that survey and email software are nothing more than low-functioning gimmicks intended to get online marketers to sign up for services that they don’t need and will probably never use
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Posted by: on Sunday, 31 July 2011
In the world of bulk email campaigns, there’s no such thing as guaranteed deliverability. There is, however, a laundry list of stuff you can do to ensure high email delivery rates. And it hinges on your ability leverage the power of your bulk email marketing software to ensure that people who subscribe to your list really do want to subscribe and won’t forget about you two months down the line.
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Posted by: Manas on Sunday, 31 July 2011
Bulk email marketing software makes it possible for you to grow your mailing lists organically. But what exactly does this mean? In a day and age where there are more email delivery services than you could accurately count without the help of an abacus, ensuring high email deliverability rates relies heavily on you understanding what “organic” refers to in this context.
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Posted by: Manas on Saturday, 30 July 2011
Being an online marketing solutions provider isn’t easy. We offer it all: custom email design software, tips about email design and email layout from the experts, and the kind of analysis tools that could explode an analytic geek’s head. But we understand that sometimes, people have to make executive decisions to save a few bucks here and there.
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Posted by: on Saturday, 30 July 2011
If the risk of violating federal law isn’t enough to make online marketers consider using bulk email marketing software to facilitate communications, perhaps nothing is. Of course, there are many email marketers out there who are unaware of just how close they are to stepping over the line into “lawbreaker” territory. But where do you stand?
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Posted by: on Saturday, 30 July 2011
If you’re using a bulk email tool to market to a list of subscribers, you’ll know that email delivery rates are greatly influenced by the opinions of ISPs with regard to the legitimacy of marketing messages. And perhaps no better way exists to hold a sign up to the watchful eye of the ISP in question and shout “I’m legit!” than to engage your readers in email conversation.
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Posted by: on Friday, 29 July 2011
The rumors of email’s death have been greatly exaggerated, much to the relief of email marketers the world over. For a while, there had been much discussion about the viability of email in light of the changing influence of social media, but that has since died down to a minor murmur. Much of this is owed to the preponderance of free email accounts being offered by various providers like Yahoo and Gmail. But if you’re using a bulk email marketing service to deliver to a big list of subscribers, does the profusion of free email addresses hurt or
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Posted by: Manas on Friday, 29 July 2011
Whether you use a bulk email marketing service as a primary tool in your online marketing efforts or have chosen to go it alone in your efforts, it pays to heed a few warnings about the inherent dangers of tarnishing your reputation among ISPs. As you’re probably already well aware, ISPs are cracking down hard on spammers – which is a good thing. The only trouble is, sometimes honest-to-goodness marketers like yourself operating bulk email campaigns can get accidentally lumped in with spammers.
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Posted by: on Friday, 29 July 2011
There’s more to developing email templates than picking a good format that is likely to work across the majority of email servers. Always take extra steps to ensure that your email design and email layout really are as deliverable as they can possibly be. How do you do that? Simple. You test it out.
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Posted by: Manas on Thursday, 28 July 2011
In the world of bulk email delivery, the only size that matters is the size of your campaign’s impact. But before you roll your eyes and say “Oh no, not that analogy again” this isn’t just a clever play on words. Size really doesn’t matter. The only problem is getting company executives to understand that.
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Posted by: on Thursday, 28 July 2011
A lot of bulk email marketing software providers talk about the importance of deliverability, but frequently fail to warn you about the damage that can be caused to your reputation when delivery fails.
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Posted by: on Thursday, 28 July 2011
We are living in a news-driven society. If you’re not convinced, just take a look around at the increasing number of news applications that are being made available for smart phone devices and you’ll discover that there’s a great demand among the populous to keep up to date on the latest developments for the topics that interest them. Taking this awareness to your marketing campaign can inform how you go about writing your email copy.
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Posted by: Manas on Wednesday, 27 July 2011
A lot of people involved in high volume email marketing freak out if their list of subscribers dips below certain numbers, or if they fail to achieve the kinds of numbers they’d set out to. But if you’ve ever seen the movie “300” you’ll know that great things can be accomplished by extremely small numbers.
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Posted by: on Wednesday, 27 July 2011
Email marketing software programs are getting more and more intelligent, with a growing laundry list of diverse capabilities that you might not even have thought possible. Still, all of this automation doesn’t get you off the hook for digging deep and using your own creativity to infuse your marketing email copy with flair and humor.
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Posted by: on Wednesday, 27 July 2011
If you’re thinking of competing with the big boys, it pays to watch the actions of those more successful than you to learn from their missteps, as well as their successes. Take Groupon, for example, a company that was started when a 20-something named Andrew Mason came to the idea of an email voucher as a way to fund his much loftier ambitions of creating a worldwide social justice organization. Of course, email
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Posted by: on Tuesday, 26 July 2011
If you think dynamic email content refers to writing really good, compelling email copy, you’ve probably been working too hard and need a rest....at least you’re thinking about it though, which is an awful lot more than can be said for a lot of online marketers who don’t give a you-know-what about making their messages readable. Actually, dynamic email content refers to something else.
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Posted by: on Tuesday, 26 July 2011
Megalithic pharmacy chain Rite Aid is one of the latest super companies that’s doubled its efforts in email marketing, recently launching monthly email updates to its Wellness Plus loyalty program members in an effort to help them keep track of their accrued points.
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Posted by: Manas on Tuesday, 26 July 2011
There’s an old adage that reminds us never to put all our eggs into one basket. The reason it’s been around so long that nobody remembers who originally said it is obvious – because it makes perfect sense. It’s a truism. Ever make a dumb mistake putting all your money on one stock? Lesson learned. Ever blow it big time by throwing all your social media marketing resources into a dying platform like, say, MySpace? Another lesson learned. But just because you’ve recovered from that goof and are now touting thousands of Facebook admirers, don
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Posted by: on Sunday, 24 July 2011
Using an email blast service is no guarantee that your marketing messages will be delivered. This may sound like bad news, but it’s just an exercise in facing reality.
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Posted by: on Sunday, 24 July 2011
There’s news out that indicates email tracking software and email analytics are not a relic of the past. According to a recent survey, email subscribers still outnumber social media followers by incredibly large margins, giving new hope to email marketers spooked by the growth of social media.
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Posted by: Manas on Sunday, 24 July 2011
Say it with me: social media marketing is not the end of the world. Repeat. Social media marketing is not the end of the world. And again. Once you’ve done this half a dozen times, long enough for the blood to have returned to all your vital organs, it’s time to start thinking about social marketing strategies that will enhance, not kill, your email marketing campaign. If you’ve wasted more than five seconds of your life seeing red over social media’s refusal to just curl up and die, you’ve wasted too much time. And you’ve also wasted op
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Posted by: on Saturday, 23 July 2011
We’ve discussed the importance of using your email analysis tools to find out if your marketing campaigns are hitting the mark or missing wildly. This is done by using the email analytics to not only determine if your messages are being delivered, but whether or not the intended recipients are opening your messages, and if they’re clicking on the links within or just saying “No thanks” with their actions. We’ve also talked about the importance of asking questions to start a conversation. But what kind of questions should you be asking?
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Posted by: Manas on Saturday, 23 July 2011
The opportunities that have presented themselves for entrepreneurs in the field of email marketing have opened the doors for just about anyone interested in making a dollar (or thousands of them) online. For those new to the wide world of marketing, who haven't had the requisit years of training to perfect their craft to science like precision - email tracking software has served to level the playing field.
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Posted by: on Saturday, 23 July 2011
Social media management can help turn negative situations into positive ones. Not convinced yet? You’re a tough nut to crack. But okay, let us give you the following example. First, ask yourself this question: how many times have you wished that there was something you could do to prevent someone from unsubscribing from your email marketing list? If the answer is “too many times,” this post is definitely for you.
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Posted by: on Friday, 22 July 2011
Email tracking software and email analysis tools are essential if you’re operating an online marketing campaign. Without email analytics in place, you have no way of knowing if your efforts are actually reaching people or just going in one ear and out the other – or, more appropriately, into the inbox and out the recycle bin.
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Posted by: on Friday, 22 July 2011
Some of the exciting new advancements that are being made by lead management software programs are reminding bulk email marketers of the importance of staying on the cutting edge of technologies that could render their efforts far more effective than they realize.
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Posted by: Manas on Friday, 22 July 2011
As you should already know, providing your customers with a clear cut method of unsubscribing from your marketing mailers is one of the most important aspects of email marketing. Not only does this help keep things friendly between you and your customers, it also keeps you off of the blacklists of ISPs who jealously guard their clients’ privacy like hungry junkyard dogs. But sometimes, using your email delivery software to give your customers alternatives is the best way to ensure they don’t stray too far.
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Posted by: on Thursday, 21 July 2011
One of the most frustrating aspects of being an email marketer, aside from having to tiptoe around certain spam filter rules, is that often you really have no way of knowing if an email has been received by your intended recipient – not unless you get an undeliverable message.
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Posted by: on Wednesday, 20 July 2011
There are a lot of people in this world who have a devil-be-damned attitude toward taking risks. This can be a good thing. For example, if you harbor dreams of striking out on your own and creating your own business but are put off by the uncertain economic climate, this can be a great thing. On the other hand, if you carry this attitude into every aspect of how you do business, such as email marketing to your customers without regard for spam filter software, this could be a bad thing.
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Posted by: Manas on Tuesday, 19 July 2011
A lot of people talk about creating a social media strategy as if you’ll be expected to reinvent the wheel. But this is the kind of language that scares people into thinking thoughts like “I’m not even well versed in social media, how can I create a strategy from scratch?” or “I don’t have the money to hire a team of experts to handle that for me!” Does that sound like you? If so, listen up.
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Posted by: on Monday, 18 July 2011
Online survey tools are critical in collecting the valuable opinions of your customers. Not only do they help create a user friendly interface that’s easy on the eyes for participants, but they also deliver the results back to you in an organized manner that’ll help you make heads or tails of it all.
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Posted by: on Sunday, 17 July 2011
Brevity is a certainly a crucial part of SMS marketing, but wordiness is not the only way to lose subscribers. Look out for these common mistakes to ensure your subscribers stay engaged with your campaigns.
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Posted by: Manas on Saturday, 16 July 2011
Email to SMS can be one of the most useful email campaign tools in your bag of tricks. Essentially, it’s the practice of sending an email message – and if you’re using it for marketing purposes, it’ll be a mass email message to a hopefully huge list of active, subscribed followers – to your recipient’s cell phone.
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Posted by: on Friday, 15 July 2011
Effective email list management depends heavily on your ability to keep bringing in subscribers. You can expect an average yearly churn rate (that’s industry jargon for unsubscribe) upwards of 30 percent.
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Posted by: on Tuesday, 12 July 2011
In this day and age, every business with a web presence needs to have a social media strategy. Working with social media not only increases brand awareness online and drives traffic to your website, but it also helps manage your online reputation.....
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Posted by: on Monday, 11 July 2011
The last thing any marketer wants is to get in trouble for doing his job. With email marketing, what is legal and ethical have been pretty well defined by CAN-SPAM and common sense.....
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Posted by: on Thursday, 07 July 2011
You don’t have to have been caught on the phone by an overly eager representative of your favorite store or service provider to understand the inherent value of email surveys...
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Posted by: on Wednesday, 06 July 2011
Maybe you’re wondering what all the hubbub is over email marketing surveys. It could even be that you don’t think they apply to your business...
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Posted by: Manas on Sunday, 03 July 2011
Spam email statistics give us some disheartening figures. Of about 30 billion emails sent every day to computers throughout the world, 12 billion of those are bona fide spam.
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Posted by: on Saturday, 02 July 2011
You’ve probably heard it time and time again. “Content is king.” And it is. But that sort of thing is just for websites, right? Wrong. Content in email marketing is important, too.
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Posted by: on Friday, 01 July 2011
Now that you’ve accepted that business social media marketing should become a big part of your overall marketing campaign, it’s time to make use of that list of email contacts you’ve worked so diligently to procure.
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Posted by: Manas on Friday, 01 July 2011
Social media marketing isn’t going anywhere. If you’ve been sitting out the whole Facebook/Twitter revolution, we’ve got bad news for you – you’ve just wasted some serious time.
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Posted by: on Thursday, 30 June 2011
Email surveys are used primarily to take the temperature of your audience. By the information you get back, you can be clued in to issues as broad ranging as customer service to the quality of your goods and services.
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Posted by: on Thursday, 30 June 2011
Most online survey tools will give you everything you need to create a survey that looks lively enough to keep your audience’s interest, and has the tools necessary to be able to take the information returned and give you an idea of what it all means...
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Posted by: on Wednesday, 29 June 2011
If you’ve ever tried to pull together a survey of any kind, you probably learned pretty quickly why some people go to college just to master it. It’s not rocket science – in fact, may even be more difficult...
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Posted by: Manas on Wednesday, 29 June 2011
Customers love choice, and the company who’s trying to win repeat business is smart to know this. However, there are some instances where too much choice can be a problem – like when implementing mobile marketing strategies...
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Posted by: on Tuesday, 28 June 2011
You’ve probably already heard plenty about the need to engage your customers through mobile SMS marketing. Forget hitting them up with static advertisements for your place of business or your goods and services – you want to use exciting, even thought provoking methods of keeping their interest...
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Posted by: Manas on Monday, 27 June 2011
Using SMS marketing software can be powerful and, depending on the program that you’re using, relatively simple. But it’s also fraught with challenges, the least of which are technical...
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Posted by: on Monday, 27 June 2011
Mobile marketing software can do a lot of things, but it can’t do your creative thinking for you. If you’re using an SMS marketing solution to improve business by sending promotional reminders to your customer base by cell phone, there are a few tricks you can employ...
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Posted by: on Friday, 24 June 2011
SMS marketing campaigns aren’t rocket science, but neither is driving a car – and look how often someone's car ends up smashed against another bumper. In other words, there are about a million ways to mess up an SMS campaign.
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Posted by: on Friday, 24 June 2011
Text has become the preferred method of communication among the civilized, cell phone-wielding masses. And SMS marketing is catching up fast, enabling business owners like yourself to remind your customers about time sensitive discounts and fostering the kind of intimate engagement people in your line of work could only have dreamed of 10 years ago.
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Posted by: on Thursday, 23 June 2011
Contact management software is used to hone the effectiveness of your marketing messages and to keep people interested, but even the best program in the world won’t do you any good if you aren’t able to recruit subscribers....
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Posted by: on Wednesday, 22 June 2011
In order for an SMS marketing campaign to bring a fast return on your investment, you have to build your list quickly. Without doing everything in your power to ensure that everyone gets on board the SMS ASAP, you’re SOL...
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Posted by: Manas on Wednesday, 22 June 2011
"Arm yourself with effective email marketing tools" isn’t just something people tell you to do because they want you to buy their software. Okay, maybe a few – but if you ask around, you’ll also find that there are plenty...
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Posted by: on Tuesday, 21 June 2011
Email campaign metrics isn’t just a term that people throw around to make themselves look really smart in front of their bosses, or to convince people that they really are a “social media expert” as opposed to an “aspiring social media expert with an emphasis in bovine scatology...
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Posted by: on Monday, 20 June 2011
Here’s something that might be somewhat disconcerting to you if you’re in the business of bulk marketing via email. Your customers’ inboxes are evolving, and in doing so they could greatly impact the effectiveness of your bulk email marketing campaign...
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Posted by: Manas on Monday, 20 June 2011
Email marketers like yourself are discovering that social media swings both ways. Not only can email marketing tools be used to raise awareness of your company’s social media presence, but your social media presence can in turn be used to recruit new mailing list subscribers...
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Posted by: Manas on Sunday, 19 June 2011
In the midst of the great feeding frenzy that’s taking place over social media marketing, there’s been a bit of a division between those who feel that email is dead, and those who blame the likes of Facebook and Twitter for killing it off...
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Posted by: on Sunday, 19 June 2011
Coming up with a professional email layout can be more about what not to do than what to do. Take the following custom email design tricks that far too many unprofessional professionals employ...
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Posted by: on Saturday, 18 June 2011
Far too many companies involved in bulk email marketing have the wrong view of giving their list recipients clear instructions on how to opt out...
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Posted by: on Saturday, 18 June 2011
You hear so much talk these days about the importance of using social media as a method of reaching out and finding new customers, but there’s also something else that companies use social media for – to check up on their reputation...
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Posted by: Manas on Friday, 17 June 2011
There are people who will argue that the emergence of social media is the death knell of email marketing. This belief is even further supported by predictions that people's dependence on applications like Facebook and Twitter to stay...
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Posted by: on Friday, 17 June 2011
Getting whitelisted by an email subscriber is one of the best kept secrets of low cost email marketing. An email whitelist is the exact opposite of an email blacklist...
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Posted by: on Thursday, 16 June 2011
An increasing number of email services are now offering their customers the ability to preview messages before opening them. Sort of a “try before you buy” or “peek before you leap” approach, this is a popular option that’s made it possible for email recipients to preview messages to see if they want to bother opening them.
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Posted by: Manas on Thursday, 16 June 2011
The success of bulk email campaigns are reliant on organic growth. But despite what you’ve probably heard to the contrary, size does not matter...
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Posted by: Manas on Wednesday, 15 June 2011
You probably don’t want to hear this, but you should – inactive email addresses in your bulk email list could be hurting you...
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Posted by: on Tuesday, 14 June 2011
Perhaps you heard this word a lot in school: “Focus!” Or maybe you were swatted upside the head a time or two by an overbearing school teacher wrongly convinced that daydreaming is bad for the development of the mind...
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Posted by: on Monday, 13 June 2011
Writing email copy doesn’t come naturally to everyone. But you don’t have to be a gifted writer to be able to connect with your readers on a personal level...
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Posted by: on Sunday, 12 June 2011
We’ve all seen it happen before. That buzz-kill moment when some far too comfortable and probably inebriated party guest oversteps their boundaries by loudly re-telling a horrid, vulgar joke at the top of his or her lungs...
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Posted by: on Saturday, 11 June 2011
Some companies are hesitant to outsource the delivery of their email marketing messages. Maybe you feel the same way. If you do, there’s nothing wrong with it. In a way, it makes a lot of sense. You’re supposed to outsource tasks that are difficult, not things that you could readily accomplish within minutes...
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Posted by: Manas on Friday, 10 June 2011
Email tracking software is cool. There’s just no two ways about it. And if you don’t know much about how it works and what it can do, you’ll probably think it’s even cooler the further you look into it. You might even get your mind blown...
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Posted by: on Thursday, 09 June 2011
In email marketing, seconds count. You don’t have to be an expert to know that, and you don’t need a high tech marketing software tool to tell you that getting a customer to hang in there long enough to...
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Posted by: Manas on Wednesday, 08 June 2011
If you think that the ability to get a read receipt anytime you send a marketing email to a customer – or an entire list of customers, for that matter – is cool, wait until you see the latest tricks...
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Posted by: Manas on Tuesday, 07 June 2011
While the advantages of building your own bulk email list to buying one from off the internet are quite obvious, actually getting starting with the building process can be a rather daunting task...
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Posted by: Manas on Monday, 06 June 2011
The success of any bulk email marketing campaign is the email list itself. If you search online for bulk email lists, you will be inundated with ads and sites selling lists that ensure email deliverability or guarantee results...
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Posted by: Manas on Sunday, 05 June 2011
The success of targeted email campaigns can usually be measured by the data brought back from your email tracking software....
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Posted by: on Saturday, 04 June 2011
Bulk email lists are intriguing to many people trying to spread the word about their company. Whether they are marketing products or services, the thought of streamlining the process with a readymade bulk email list is a smart move to make....
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Posted by: on Saturday, 04 June 2011
There are many aspects to an effective email marketing campaign, however none is more important than the content of the email message itself....
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Posted by: Manas on Friday, 03 June 2011
In a survey conducted by eROI it was found that over 18 percent of email marketers don’t have any clue as to how their campaigns are doing because they are not using any email analytics to track how things are going....
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Posted by: on Friday, 03 June 2011
The use of email tracking software is essential for targeted email campaigns because the software reports to the marketing team what is actually going on when the recipient gets the email message....
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Posted by: on Wednesday, 01 June 2011
If you’ve paid attention to the statistics, you’ll know that a vast majority of smartphone users are spending more of their time accessing email on their mobile devices than they are texting, playing games, listening to music, checking how many people “like” their Facebook status, or fiddling around with all the various time-killing applications...
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Posted by: on Tuesday, 31 May 2011
Some good news was reported recently that bodes well for companies that practice online email marketing as a way to reach out to existing customers and keep them coming back for more. The news? That email continues to dominate the mobile activities of smartphone users, accounting for almost 40 percent of time most people spend on their web-enabled devices...
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Posted by: on Monday, 30 May 2011
Data driven decision making is a big part of how companies do business nowadays. Especially if there is any Six Sigma or Lean Business influences in your corporate culture...
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Posted by: Manas on Sunday, 29 May 2011
Text message marketing can be an effective method of promoting your company’s brand. But in order for a business text messaging campaign to really get off the ground, sometimes it’s smart to give something in return for your customer’s precious digits.....
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Posted by: on Saturday, 28 May 2011
To many businesses, effective web content management relies not only on drawing visitors to a website, but keeping tabs on them once they’ve come and gone.....
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Posted by: on Friday, 27 May 2011
Mass email marketing is commonly used to promote products, deliver information, and promote sales. No one questions the fact that properly coordinated mass email marketing works.....
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Posted by: on Thursday, 26 May 2011
One of the most effective marketing tools available to companies is the email marketing list. But these days, with more email traffic flowing into people’s inboxes, it’s not enough to simply fire off an email to your customers and cross your fingers that it won’t meet with the same fate as another unwanted forward from your brother Larry.....
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Posted by: Manas on Tuesday, 24 May 2011
Security software vendor AppRiver, a leader in email security, reported that unsolicited emails, or SPAM, was up 28 percent in the month of October even though the amount of malware transmitted through email was down...
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Posted by: on Monday, 23 May 2011
Many small businesses don’t associate sending unsolicited email to potential customers as email marketing SPAM. Often, SPAM is thought to be those annoying emails that offer prescription medication or other things that no one would want...
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Posted by: on Sunday, 22 May 2011
These days, a social media strategy is vital to the success of any company who wants to stay on the cutting edge while they grow their list of contacts. This differs from traditional, direct email marketing because it thrives on the involvement of your followers...
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Posted by: on Friday, 20 May 2011
Website surveys and email surveys are vital to determining how your company is doing in the eyes of your customers. But with a market seemingly flooded with survey software programs, how can you really determine which is right for your purposes...
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Posted by: on Thursday, 19 May 2011
Email surveys are a great way to take the pulse of your customer base and help calibrate your company’s performance with respect to the people that matter most...
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Posted by: on Wednesday, 18 May 2011
By now, most marketers are well aware of how to treat email marketing due to the CAN-SPAM act...
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Posted by: Manas on Monday, 16 May 2011
SMS advertising has been slow to take hold in the United States but a recent study by Text2VIP shows that it definitely has an impact on consumer behavior.....
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Posted by: on Sunday, 15 May 2011
No one can deny that a properly launched email marketing campaign will pay serious dividends.....
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Posted by: on Saturday, 14 May 2011
You’d think email signature templates would be a breeze to construct. Appearing at the tail end of every marketing message that a company sends to its list of contacts, to the untrained eye they appear to be almost an afterthought.....
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Posted by: on Saturday, 14 May 2011
Spam control can be tricky. ISPs have declared war against spammers, ramping up their efforts to filter out unwanted messages from their customers’ inboxes.....
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Posted by: Manas on Friday, 13 May 2011
It’s universally agreed that one of the most critical email analysis metrics is your unsubscribe rate.....
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Posted by: Manas on Friday, 13 May 2011
Many companies insert images into their marketing emails to spice up an otherwise drab appearance. But did you know that doing this could make you a victim of your recipient’s email spam filter?....
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Posted by: on Thursday, 12 May 2011
So you have decided to take the plunge into the world of social media marketing. Congratulations! Social media marketing can be a fun, engaging way to get your marketing message out to your customers and develop relationships with them.....
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Posted by: Manas on Thursday, 12 May 2011
Like anything that has to do with your website, choosing online survey software requires some intensive research. Most people have seen websites that simply throw a survey up....
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Posted by: on Wednesday, 11 May 2011
The lexicon of email marketing is fairly extensive. If you’re a company that’s either planning or already in the process of launching a bulk email campaign to positively influence your business, it’s important that you become familiar with some of the most commonly used terms.....
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Posted by: on Tuesday, 10 May 2011
For some time, plain text emails were the only way to send your marketing message to your customers’ inboxes. As technology has improved, so has what you can do with your email layout....
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Posted by: on Tuesday, 10 May 2011
Email certification bills itself as a way to ensure email deliverability. The process works by putting you on an email whitelist that allows your email to bypass spam filters. Of course this is all done for a cost to the sender, usually per email certified....
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Posted by: on Monday, 09 May 2011
By now, most marketers are well aware of how to treat email marketing due to the CAN-SPAM act. However not any make the connection when it comes to mass text messaging as part of an SMS campaign.....
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Posted by: on Sunday, 08 May 2011
Most people understand that a bulk email campaign is known to be an effective marketing medium because it offers flexibility, quick results, and a high ROI....
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Posted by: on Sunday, 08 May 2011
Most businesses may think that a bulk email campaign is a waste of time, so purchasing email marketing software would just be a waste of money.....
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Posted by: on Saturday, 07 May 2011
The main point of an email message is to get read. Without a set of willing eyes to go over the information contained therein, an e-newsletter or email marketing message is like the proverbial tree falling in a vacant forest.....
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Posted by: Manas on Saturday, 07 May 2011
To tell a company that they should fly under the radar when executing a legitimate bulk email campaign to a willing list of subscribers is somewhat insulting.....
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Posted by: on Friday, 06 May 2011
When looking at some of the most common email marketing best practices, little is said regarding testing your emails for delivery success....
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Posted by: on Friday, 06 May 2011
It seems more marketers these days are forgetting email marketing best practices in their campaigns. According to SiteProNews, email marketers have begun using some “creative” strategies to encourage recipients to open their emails......
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