Multi-Channel Marketing Blog

The Email Marketing Lexicon - Part 1 of 2

Posted by: Manas on Friday, 12 November 2010

The lexicon of email marketing is fairly extensive. If you’re a company that’s either planning or already in the process of launching a bulk email campaign to positively influence your business, it’s important that you become familiar with some of the most commonly used terms.

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The Consequences of Sending Unwanted Mass Emails

Posted by: Manas on Wednesday, 10 November 2010

Effective email marketing is reliant on a number of factors, not the least of which is the words you choose to get your message across. It’s not just what you say that’s important, but how you say it that can be the difference between your email getting read or winding up in the deleted items folder

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Make Your Bulk Email Solution A Success

Posted by: Manas on Tuesday, 19 October 2010

Using mass email campaigns to market a business or product is at an all-time high. Billions of dollars a year are made as a result of bulk marketing; businesses that have not researched how to use a bulk email solution are at a serious disadvantage when it comes to staying competitive.

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The Collapse of IPv4 and What it Means for Email Marketing

Posted by: Manas on Wednesday, 06 October 2010

IP Addresses are the most important aspect of the online space. Without IP addresses we will not have any internet, online products, and software as a service or even email. However, despite having nearly four and a half billion addresses, predications estimate that

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