Multi-Channel Marketing Blog

Using Email Marketing Statistics to Determine Your Bounce and Exit Rates

Posted by: Manas on Saturday, 20 November 2010

Email marketing statistics and analytics capabilities aren’t new. They’ve been around for a few years. Today, the challenge is no longer found in determining how to collect the data, but on its interpretation—and on using it to inform the way your company does business.

Read more

Determining CTR and Open Rates for Email Campaigns

Posted by: Manas on Saturday, 20 November 2010

In order to be able to gauge the success rate of your targeted email campaigns, you’re going to need to know how a few things work—not that there will be a pop quiz on all this later.

Read more

How to Defeat the Unsubscribe Demons

Posted by: Manas on Tuesday, 16 November 2010

Email marketing is no place for people that lack a thick skin. That said, individuals with a propensity for taking things extremely personal may be the perfect people for tackling the important task of interpreting certain email marketing statistics.

Read more

Email Marketing for Lead Generation - A Solution Recipe

Posted by: Manas on Monday, 08 November 2010

Most businesses I know already have a website. But few understand how to generate leads and channel them through so that follow ups can be automated increasing the potential for a sale. This recipe is a must try for anyone seriously considering generating leads from their website and taking advantage of Maxmail as a sales/prospecting tool.

Read more