Multi-Channel Marketing Blog

In the world of mass email marketing where the success of every bulk email campaign hinges on the seemingly simple—yet sometimes elusive—goal of email deliverability, nothing is as cut and dried as it seems ...

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Get More From Your Bulk Email List

Posted by: Manas on Wednesday, 08 December 2010

Email certification can be an expensive way to increase email deliverability. For small businesses who don’t have the luxury of an endless marketing budget, there are other ways to get messages to your bulk email list delivered. Simply ask your recipients to add you to their email whitelist.

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Problems with Email Certification

Posted by: Manas on Tuesday, 07 December 2010

Email certification bills itself as a way to ensure email deliverability. The process works by putting you on an email whitelist that allows your email to bypass spam filters. Of course this is all done for a cost to the sender, usually per email certified.

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Spam and the Case of Mistaken Identity

Posted by: Manas on Tuesday, 30 November 2010

One of the key concerns of legitimate businesses is the increasing likelihood that their marketing campaigns will be flagged by their intended recipient’s email spam filter. This is a feasible scenario that could result in depressingly low open and click-through rates, but it can extend well beyond that. A false spam identification could spell serious trouble if a company is erroneously banned by an ISP.

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How a Low Text-to-Image Ratio Could Send You to the Spam Filter

Posted by: Manas on Monday, 29 November 2010

Many companies insert images into their marketing emails to spice up an otherwise drab appearance. But did you know that doing this could make you a victim of your recipient’s email spam filter?

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Getting Email Campaigns Through to Yahoo!

Posted by: Manas on Monday, 08 November 2010

Yahoo! inboxes are the toughest to get bulk email marketing messages delivered to. Even the double op-tin, qualified email addresses with the @yahoo.com domain on your distribution list are at risk of having your messages stopped by overly protective spam filters.

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Email Deliverability Explained in Plain English

Posted by: Manas on Tuesday, 02 November 2010

Here is a non-technical explanation of the main words and concepts. (Email technologists may want to look away.) Email deliverability

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Email Delivery To Inbox - The Mystery Unlocked And De-Jargonized

Posted by: Manas on Wednesday, 27 October 2010

Email marketing is only effective if the marketing message actually makes it to your subscribers inbox. However, thanks to the "Bad Apples", some genuine email marketers and their messages often get trapped in Spam Filters and the sender is often painted with the same brush as a serial spammer.

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