Multi-Channel Marketing Blog

Selling Potential Customers on the Benefits of List Subscription

Posted by: Manas on Thursday, 27 January 2011

Effective email marketing isn’t just about using list management software to do the work for you. Sure, it’s crucial. But a highly functioning online contact management program should never be the only thing of value in your extensive bag of tricks

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Suggestions for Increasing Revenue Through Database Segmentation

Posted by: Manas on Monday, 24 January 2011

Segmentation of your customer base is quite possibly the most effective email marketing solution there is. It allows you to cater your marketing messages to the individual likes and interests of specific customers, and can work to dramatically increase revenue in a way that a standard bulk email campaign is often incapable of.

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Tips to Build a Bulk Email List

Posted by: Manas on Thursday, 20 January 2011

While the advantages of building your own bulk email list to buying one from off the internet are quite obvious, actually getting starting with the building process can be a rather daunting task.

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