Multi-Channel Marketing Blog

Posted by: Manas on Monday, 22 November 2010

Being straightforward and honest with your customers is an essential part of doing good business—therefore it stands to reason that being straightforward and honest with your opt in email marketing subscribers is just as crucial. Honesty is one of the most important elements of effective email marketing, and it all starts with the first thing your subscribers see: the email subject header.

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What to Consider When Using HTML for Your Email Layouts

Posted by: Manas on Friday, 19 November 2010

A well crafted email layout can drastically increase the readability of your marketing emails. Unfortunately, email marketing templates are not all created equally. While many are created with high design standards, compatibility across different email clients is almost non-existent. What looks great in Gmail may be virtually unreadable in Outlook.

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The Collapse of IPv4 and What it Means for Email Marketing

Posted by: Manas on Wednesday, 06 October 2010

IP Addresses are the most important aspect of the online space. Without IP addresses we will not have any internet, online products, and software as a service or even email. However, despite having nearly four and a half billion addresses, predications estimate that

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