Re-Activate Old Business Relationships with Maxmail
How often should you contact potential customers to turn them into actual customers? Marketing experts say every 20-30 days. Most of us fail to be that diligent!
Follow ups are important for two main reasons:
(i) You keep your name in front of the potential customer. You become familiar to them, and trust is easier to establish.
(ii) If you have chosen your list correctly, the whole list consists of potential customers, and they could buy a product like yours at any time. The best time to advertise to them is when they are about to order! Unfortunately you never know when that time is likely to be, so the only answer is to put your product in front of those potential customers often to give you the most chance of catching that ‘buying moment’.
Having said that, there’s nothing worse than bombarding your customers with one special offer after another. Email Marketing is never about frequency just for the sake of “touching base” with your customers. Make sure if you are doing email marketing that you do it with PURPOSE, RELEVANCE AND VALUE IN MIND
So think about how you can “re-activate” a previously stale or “dead” business relationship through the power of purposeful and outcome driven email marketing.