Multi-Channel Marketing Blog

Posted by: on Thursday, 25 November 2010

Just about everyone carries a mobile phone these days and as a result, mobile marketing is the fastest-growing segment in the marketing industry. SMS marketing makes it easy for marketers to get a higher rate of deliverability than email messaging since there are currently no filters that block text message marketing, and the open rates are much higher as people often quickly read their incoming text messages.

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Legal Issues with SMS Marketing

Posted by: on Thursday, 25 November 2010

The last thing any marketer wants is to get in trouble for doing his job. With email marketing, what is legal and ethical have been pretty well defined by CAN-SPAM and common sense. However, as SMS marketing becomes more of a go-to strategy for many, the lines of what is right and wrong are not as clearly defined.

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