Multi-Channel Marketing Blog

Posted by: Manas on Saturday, 05 February 2011

A social media strategy can have its fair share of pros and cons. Depending on your familiarity with the medium, developing your social networking tools may require a significant amount of trial and error—but the positives still outweigh the negatives.

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Letting Go of the Wheel—Navigating the Social Media World

Posted by: Manas on Friday, 04 February 2011

Let’s get one thing straight. Social media marketing isn’t the end-all, be-all of marketing. Neither is email marketing. Eventually, somewhere down the line some new avenue of marketing will develop and every business in the world will gravitate toward it. But until that time, it’s imperative for your business to take advantage of what’s working right now by having a social media strategy.

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