People usually take online surveys because they are A) looking for something to do or B) they are getting something in return. Online marketing surveys are great because they provide marketers with valuable information. But using email survey software to deliver targeted questions to your customers may actually be a better way to gather important feedback—especially when it comes to assessing why a customer abandoned their online shopping cart.

Marketing Sherpa reported that the median abandonment rate for consumer products is 40 percent for online shopping carts and 58 percent for service companies. To get better results, companies often test various carts, procedures, and design options. But with email survey software you can ask the consumer directly.

Aptly termed the Abandoned Cart Email campaign, you can use email survey software to trigger an email with the survey enclosed to be sent to anyone who abandons their shopping cart on your site—provided you have their email address. You can even set the time between the abandonment of the cart to when the email is sent.

Online Survey Design for Emails
There are many different things you can do when designing these surveys. You can inquire as to why the customer left, link back to their abandoned cart, or even lure them to complete the transaction with a discount.