At the rate the web is changing, your social media strategy should reflect the current social networking trends, and one of the most important trends for business social networking is online advertising.

Among the social networking trends that continue to gain momentum is advertising on the various networks. It is estimated that marketers will spend over 2 billion dollars to advertise on social networks with that number continuing to grow every year. While facebook continues to outperform competitors like MySpace, a good social media strategy would definitely include advertising in the large social networks as well as any niche networks that cater to your prospective demographics.

Other social networking trends that continue to gain ground is location-based social networking. These two work hand in hand because of the popularity of mobile social networking applications. These apps make it easy for people to update their status using the GPS applications found in smartphones.

Businesses have caught on to this trend as well, making location-based and SMS marketing a strong part of their social media strategy.

Of course these social networking trends will change as time goes on but staying on top of the news and current technology is one way to make sure that you and your organization are not left behind.