Opt-in regulations are helping reduce that large segment of the population that automatically assumes that bulk emails are spam, junk or phishing scams. However, you still need to receive flawless data to measure your deliverability quotient. 

Examine Universal Statistics to Identify a Benchmark

While you secretly wish for 100 percent deliverability, if you send more than 10 to 15 emails, this will be an unrealistic benchmark. However, by analyzing published email account and ownership statistics you will get a “feel” for the total market.

For example, the number of global email accounts in 2010 totaled 2.9 billion. These are projected to increase to 3.8 billion by 2014. Through 2010, 75 percent of these accounts belonged to consumers, almost 2.2 billion prospects.

Your prospects receive an average of 74 emails per day, around 13 of which are classified as spam. If you market to businesses, you must realize that organizations spend millions per year to block and manage spam, per their parameters and definitions, making your targets more elusive.

Improve Email Marketing ROI

ROI (return on investment) remains one of the top indicators of business success. Your ROI displays how effectively your business uses each $1 you invest in all operational, financial and marketing areas. It’s imperative that you try to earn more than $1 for each dollar you spend.

Although sending emails is technically low cost (particularly with Maxmail), people—employees or freelancers—must write your copy and design your message. You must have an attractive and user-friendly website, with simple, fast navigation ability when subscribers respond. Therefore, like all marketing campaigns, email programs also require dollars.

Improving your email marketing ROI with tracking software that displays detailed bulk email statistics, including deliverability, data surrounding bounces and destination servers (Yahoo!, Gmail, iPhone, etc.), helps you refine and perfect your strategy. As your emails reach more of your target audience, your marketing ROI will improve.