Effective Email Marketing with AIDA
Posted by: Monday, 27 December 2010
There are many aspects to an effective email marketing campaign, however none is more important than the content of the email message itself. Looking at email marketing best practices, writing effective sales copy that gets your recipients to act should be at the top of anyone’s list.
To write effective copy, it is best to work from a formula that helps to better organize your writing and works to guide your reader along a set path. While there are many different formulas that will help, one that is extremely popular is the Attention, Interest, Desire, Action formula, or AIDA. AIDA, combined with a focused, permission based list and top quality software are the keys to the most effective email marketing campaign you can hope for.
The steps below will help you better understand the AIDA formula so you can write more effectively in the future.
The content you write here needs to grab the reader’s attention and do so right from the start. Defining the problem in a way that your reader can relate is a great way to start and using statistics here can help.
To capture their interest, give your readers an example of how your product or service can address the problem mentioned in the attention grabbing section.
Now show your readers how much better off they will be if they apply this solution to their problem. Will they save money, increase productivity, make more sales, etc. Get them wanting so you can turn reading into…
Too many marketing campaigns do a great job of selling their product but then give the reader no opportunity to act. Tell them what to do, “click on this link to buy xyz.”