Successful online email marketing starts with a good solid list of email addresses. A quality list can easily be compared to a good set of tools for a mechanic or contractor. But anyone who has spent serious money on their tools knows that tools have to be maintained. Likewise, email list management is important to keep things running smoothly.

To keep things functioning smoothly, the following email list management features should be a part of your maintenance plan for your online email marketing:

• Cleaning: Clearing out duplicate email addresses and ones that are consistently flagged as undeliverable.
• Unsubscribe: Remove any emails where the recipient requested that you stop sending them emails.
• Add new email addresses: Constantly adding fresh opt in email addresses to continually grow your list and reach more prospects.
• Data security: Make sure that you have taken any and all steps to prevent your email list from being stolen or harvested so that they can be used for spam.

While you can do all of these tasks manually, finding software that will automate these processes for you will free up time and resources so that you can concentrate on creating email messages that turn prospects into customers.