Created for dishonorable individuals sending junk or those on phishing expeditions, spam filters work quite efficiently. Unfortunately, these inventions have become serious impediments to honest businesses managing bulk email campaigns.

Spam Filters and Viruses

Most modern spam filters are automatically installed or activated via one mouse click by users. The newest versions are incredibly effective. They also help users with anti-virus capability.

While this is commendable and valuable, spam filters pose serious challenges to your business. The spam police can wreak havoc with your email delivery rates. While this is not news, you must continue to be diligent and relentless in your efforts to build your brand and company trust. If you’re successful, your bulk email statistics will continually improve.

Even you may come to appreciate the spam filters of your subscribers as they’ll quarantine competitive spammers and help your contact list avoid viruses. Employ a proven bulk email marketing service to increase deliverability and help ensure that your messages are read.

Bulk Email Marketing Features Help Avoid Spam Filters

Strong bulk email marketing services broadcast your messages in strict accordance with regional SPAM legislation such as the U.S. Can-Spam Act. Originally signed into law in 2003, the regulation neither legitimizes spam nor requires emailers to get verifiable permission before sending marketing material.

However, it provides guidelines to be enforced by the FTC (Federal Trade Commission). Initially, the guidelines and regulations were rarely enforced, so third parties developed sophisticated anti-spam features.

Modifications in recent years have strengthened the Act’s features, including heightened criminal enforcement procedures. However, all guidelines are intended to permit honest businesses and marketers to enjoy access to their contact lists.

Getting permission from recipients to receive messages from your business remains the safest method to help ensure your contacts have the opportunity to read your emails. Superior bulk email marketing service providers place high priority on protecting your efforts and increasing bulk email delivery rates.