Not everyone thinks that having an email marketing and survey tool is worthwhile. There are some marketers out there who feel that survey and email software are nothing more than low-functioning gimmicks intended to get online marketers to sign up for services that they don’t need and will probably never use. But if you’re looking for email marketing made easy, going without these tools is a bit like trying to build a house without a hammer. Or at the very least, a working floor plan.

• Email marketing survey tools have complex, built-in analytics that remove the guesswork from your online campaigns. Survey and email marketing tools are intricate creatures by nature that not everyone can pull off without assistance.

• Email marketing software ensures that you’re kept in the loop and protected against the latest, most effective – and potentially disruptive – efforts by ISPs to block mass marketers, even those like you who have received permission from your recipients to do so.

• Service providers are experts at how to make an online marketing campaign fly. Without their sage advice, your company could take years to catch up with those who have been at it for much longer than you.

Without a software program and the help of a dedicated service provider, there’s no such thing as email marketing made easy for the marketer with little experience. And that’s something that the naysayers won’t ever tell you.