Creating online surveys usually translates to more website traffic. When you combine them with email surveys, you also often create a more engaged customer base.

Yes or No to Incentives

If you have an engaged customer, subscriber or prospect list, the mere presence of creative online or email marketing surveys will increase your traffic and visitor action. In this environment, you won’t need to offer concrete incentives to encourage survey participation. You may still choose to offer some incentives directly related to product promotion, discounts or coupons.

Conversely, if you’re a new company or actively seeking to build a contact list, you may say yes to incentives to motivate more visitors to contribute contact information. These incentives should be meaningful to increase your marketing survey response rate. Meaningful need not translate to expensive, however.

Just as you might want to offer survey incentives to promote products or services, sale prices, discounts, or coupons, these options should fill the “meaningful” need when encouraging survey participants. Psychologically, these incentives typically generate feelings of insider treatment for newer website visitors.

Create Surveys That Help Your Marketing Strategy

Use a custom survey tool to design interesting surveys that are fun for your website visitors and return information that enhances your marketing campaign. Strive for brevity, particularly if you’re offering no tangible incentives.

Match the survey responses with the correct demographic profile. For example, if you’re targeting a more mature prospect list, survey questions regarding emerging rap or hip hop stars will not deliver helpful information. In this example, your marketing survey response rate will almost certainly decline. Conversely, if your market demographic is 18- to 30-year old, urban dwellers and new to the workforce people, hip hop questions and feedback might be valuable to your marketing campaign.

Often combining online with email marketing surveys can deliver online survey metrics that support your marketing strategy. Even if the data you generate indicates a change in strategy or focus, you win. This information gives you the data you need to modify and improve your current strategy.

Remember, it’s the feedback that is important. Online surveys can motivate your subscribers to eagerly offer honest answers that invariably improve your marketing strategy.