Protecting Your Rep with Bulk Email Marketing Services
Posted by: Saturday, 18 June 2011
You hear so much talk these days about the importance of using social media as a method of reaching out and finding new customers, but there’s also something else that companies use social media for – to check up on their reputation. This is done by searching social networking sites, public forums, and blogs to see what people are saying about them. Depending on what’s found, adjustments in marketing approaches can be made and damage control can be set into operation if that reputation is in danger of being tarnished by a corporate snafu or developing customer relations nightmare. This is all fine and well, but what does it have to do with bulk email marketing? As it turns out, a lot.
Email marketing is a dangerous business, and every email marketer in operation should know this. The online world is a treacherous terrain, and it behooves every company involved in bulk email marketing to be aware of the fact that their reputations could be sullied by complaints to ISPs by customers with an axe to grind, or forgetful individuals who don’t remember having opted in to an email marketing list.
For this reason, it’s important to pair up with a bulk email marketing service that can not only ensure a high rate of penetration for your marketing emails, but that can also go a step further by tracking your online reputation. This is done by checking to ensure you haven’t earned your way onto anybody’s blacklist or had complaints filed against you by those aforementioned forgetful or angry customers.
Remember, your company’s reputation is everything, especially online. Doing everything in your power to protect it, and taking steps to put out fires when necessary, is imperative to your success.