Maybe you’re wondering what all the hubbub is over email marketing surveys. It could even be that you don’t think they apply to your business. While it is possible that many businesses can and do operate well for years on end without taking the pulse of their customers, the fact remains: these days, email surveys can give your company a much needed edge over the competition. How so? We’ll tell you.

• Email marketing surveys gauge customer satisfaction. Even if you’re not a company that deals with the public, this concerns you too since your customers are anyone you do business with. Regardless of whether you’re B2B or B2C, it’s important to find out if you’re doing your absolute best to uphold your responsibilities at providing good customer service. If not, you may lose your customers to someone whodoes care enough to ask, and who'll act on what they're told.

• Email surveys let your customers know that you care enough to ask them what they think about your business. In reality, few companies ask for the kind of in-depth feedback that gives a customer the opportunity to really voice their opinion on something. An email marketing survey essentially tells the customer “We value your opinion, and we want to know how we can do better.” This is a powerful engagement tool that works on both a conscious and unconscious level.

• Email marketing surveys are a great place to get inspiration for advancement in new directions. Sometimes if you stand too close to something for too long, you lose perspective on it. It may take a simple suggestion from someone with a broader perspective (like a customer) to set off an idea that could change the entire direction of your company and lead to exciting new heights.