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Multi-Channel Marketing Blog


Every day our content team produces 2-3 awesome blog posts
helping you keep up to date with the latest news.

 
Posted by: Manas on Wednesday, 16 May 2012

Personalize, personalize, personalize! This has become a mantra in many email marketing circles over the years. If you make email messages personal, you will increase sales – or that's the theory anyway. The truth is that it depends on your list and how you communicate and interact with the people on it. Some people will respond to personalized email, others will not – there's also a small group that could care less – as long as you provide informational content and good deals, they really don't care if you know their name or not.

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Posted by: Manas on Tuesday, 08 May 2012

If you've noticed the number of people renewing their membership to your website is slowing down, it's time to revamp your marketing campaign. Getting people to renew a membership depends on a number of variables – some of which are beyond your control. But with a few tweaks to email content, you will hopefully see an increase in membership renewals in very little time.

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Posted by: Manas on Monday, 23 April 2012

Unless you have something new to offer subscribers, it's best not to send random email messages as a reminder to buy your products. Not only is this a waste of time (for you and subscribers), it won't increase sales. People sign up for your mailing list for a variety of reasons. Try to offer only the best advice, tips, information, and products each and every time you send an email message.

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Posted by: Cornelis on Saturday, 07 April 2012

It happens to everyone - perform a job task often enough and you will have bouts of boredom at times. But when you count on sales coming mostly from the email content you send to subscribers, times of inspiration can quickly turn into times of desperation. Here are a few ways to inspire fresh, new ideas for your email campaign.

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Posted by: Manas on Tuesday, 03 April 2012

The short answer to this question is yes, but there are other factors to consider before launching a marketing promotion like this one. A limited time offer is great for both products and services, especially those provided only during specific times such as holidays, weekends or to promote new products and services.

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Posted by: Cornelis on Friday, 16 March 2012

Images can add depth and understanding to your email content, but what if half your list can't view them because images are too large or blocked completely? This would certainly defeat the purpose of adding them. But this doesn’t mean you shouldn't use images in your content, you just need to know how to use them properly.

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Posted by: Manas on Wednesday, 14 March 2012

How many emails should you send a subscriber who already made a purchase? Should you keep romancing and chasing them until they're ready to make another purchase? Or should you communicate with them less frequently and follow new leads with renewed vigor? This is a gray area because while you want to encourage repeat business, the truth is you need to keep building your list and increasing first-time sales to stay profitable.

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Posted by: Cornelis on Friday, 09 March 2012

Instead of constantly coming up with new content, why not find ways to recycle, reuse and repackage content you already have? Not only will this save you some time, it also allows those who recently joined your subscriber list to benefit from those great informational gems they missed out on prior to joining.

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Posted by: Cornelis on Friday, 02 March 2012

Smartphones and other portable devices are really beginning to change the way people research and buy goods and services. Not too long ago, consumers either went to a retail store or browsed the retailer's website to learn more about a product or to make a purchase. Retailers now need to pay more attention to mobile marketing and harness the power of mobile campaigns.

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Posted by: Cornelis on Thursday, 01 March 2012

Do you send mass email at a specific time of day? Or do you send messages as you finish them? How much does time of day play into making sales? That depends on many variables such as the types of goods and services you're selling, who you're selling products to and where people are located geographically. But for fun, let's take a look at why you should test different times to determine which times are most profitable.

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Posted by: Manas on Monday, 27 February 2012

Ever receive an email from a friend, company or marketer that seemed to go on forever and ever and ever and ever? The pain of scanning and scrolling takes its toll quickly on the eyes and fingertips, doesn't it? Not to mention the frustration and anger that sets in after you realize the message could have been summed up in one short paragraph.

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Posted by: Manas on Thursday, 23 February 2012

Segmenting an email list into categories such as average age, geographic location, gender or hobbies can help increase sales by providing specific information subscribers would most likely be interested in reading. Writing for different audiences takes a certain amount of planning, however, but it's worth it if it helps you communicate better with subscribers.

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Posted by: Cornelis on Friday, 17 February 2012

One of the most controversial topics in Internet marketing these days is whether you should use a business name or personal name in the 'From' Line on an email message. Depending on the relationship you've established with those on your mailing list, either or both is fine - but let's explore this topic a little further so you have a better idea of which to use and when.

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Posted by: Cornelis on Tuesday, 14 February 2012

In a very short time, SMS marketing has become more popular with consumers who want to receive offers for products and services from Internet marketers, companies and mobile service providers. But what does this mean for your business? It could mean faster and more frequent sales and less time spent creating marketing emails.

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Posted by: Cornelis on Tuesday, 07 February 2012

Stop losing money and get rid of your inactive and invalid email addresses.

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Posted by: Cornelis on Friday, 06 January 2012

A study by The Neilsen Company revealed that on average, women SMS more than men...

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Posted by: Fred on Saturday, 24 December 2011

You probably already know this. If not, you will in a second. Successful SMS marketing is completely dependent upon your ability to express what you want to say in the fewest amount of words possible. Sure, mobile marketing software will help keep you in line to make sure your messages don’t exceed 160 characters – but it can’t get creative for you. This one’s on you. Here are a few tips to help you out...

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Posted by: Manas on Monday, 19 December 2011

When your business budget is dangerously tight, changing email marketing software may appear challenging. However, using the best bulk email tools improves deliverability and open rates. Can you really afford to risk hurting your marketing strategy?

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Posted by: Manas on Tuesday, 06 December 2011

Created for dishonorable individuals sending junk or those on phishing expeditions, spam filters work quite efficiently. Unfortunately, these inventions have become serious impediments to honest businesses managing bulk email campaigns...

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According to bulk email tracking statistics, click rates and open rates are up quite a bit higher than they were this time last year. This encouraging piece of news, which reports click rates 23 percent higher and open rates 11 percent higher than they were at this point in 2010, sheds light on the importance of email marketers getting on the ball ahead of the rapidly approaching holiday season.

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Posted by: Manas on Thursday, 17 November 2011

Sending postal mail costs money to the sender, both to print and to deliver, so there is a monetary threshold that keeps every company in the country from sending lots of it. That threshold ensures that, while you may receive what you think is an irritating amount of junk, your postal mailbox is not completely flooded with it.

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Posted by: Manas on Thursday, 17 November 2011

SPAM is a chronic problem world-wide nd quite often that means us, as email marketing service providers, have a pretty tough job policing and ensuring all emails that go out of our system are compliant with relevant Spam laws.

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Posted by: Manas on Wednesday, 16 November 2011

The Department receives complaints regarding alleged breaches of the Unsolicited Electronic Messages Act 2007. These complaints are generally with respect to commercial electronic messages that have been sent to email addresses or via SMS text to telephone accounts. The Department, upon receipt of a complaint, will initiate an investigation to determine if a breach of the Act has occurred. If a breach has taken place, the Department has a range of enforcement options from a formal warning up to High Court action to pursue pecuniary penalties and com

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Posted by: Manas on Tuesday, 15 November 2011

Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.

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Posted by: Manas on Tuesday, 15 November 2011

The Australian Communications and Media Authority (ACMA) enforces the Spam Act 2003 and accepts complaints, reports and enquiries about spam in Australia. The Spam Act specifically relates to messages sent to Australians by email, SMS, MMS and instant message that

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Posted by: Manas on Tuesday, 15 November 2011

These guidelines can be useful if you haven't yet sent out your email(s), and want to keep the scores low (or negative) to avoid false-positive problems.

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Posted by: Cornelis on Saturday, 12 November 2011

We’ve discussed it plenty of times before and, by now, if it’s not something that’s ingrained into your subconscious, it certainly ought to be: SMS marketing should always offer some sort of monetary incentive to the customer.

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Posted by: Manas on Tuesday, 08 November 2011

Face it, SMS marketing tools are only good if there’s a reciprocal benefit. If you’re a business owner using SMS marketing software to get the word out about your company, then that benefit is obviously greater exposure and increased business. But, what’s the benefit that you’re giving to those customers who have been goodly enough to allow you to market directly to their mobile devices? If your answer isn’t “big savings,” then you might want to reconsider your entire mobile marketing campaign.

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Spam filter software helps increase your chances of getting through to otherwise unreachable customers. But did you know it’s entirely possible to partake of spammy activity without being a bona fide spammer?

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Posted by: Manas on Tuesday, 11 October 2011

Opt-in regulations are helping reduce that large segment of the population that automatically assumes that bulk emails are spam, junk or phishing scams. However, you still need to receive flawless data to measure your deliverability quotient.

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Bulk email marketing software can be hit and miss. The last thing you want to do is to sink time, effort, and money into an email marketing tool only to discover that its functionality isn’t anywhere near what you’re looking for...

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Posted by: Manas on Thursday, 29 September 2011

Email marketing design has grown considerably from the early days of text based messages sent en masse to your recipients. With HTML email design, you can craft messages that not only look like web pages, but offer interactive functionality as well.....

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Posted by: Manas on Wednesday, 07 September 2011

When deciding to launch mass email campaigns, much of the planning and preparation goes into writing high quality sales copy for the body of the email and collecting qualified email addresses for your bulk email campaign.....

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Posted by: Fred on Wednesday, 24 August 2011

The list of spam filter words is growing. Not only is it now practically impossible to mention free giveaways in the subject line of your emails to customers without getting lumped in with Viagra resellers and porn peddlers, but spam filter programs have now evolved to the point where they’re scouring email for context.

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Posted by: Manas on Tuesday, 16 August 2011

With the flood of companies taking to the internet to explore the wealth of possibilities that lay in wait for those willing to take a stab at developing a social media marketing strategy, it’s evident that the end of the dotcom era is upon us. Of course, that may not mean what you think it means.

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Posted by: Fred on Saturday, 13 August 2011

One thing that you don’t hear enough about are the impacts that a well-run social media campaign can have on turning bad situations into good ones. In this case, we’re talking about the ability to perform damage control. Damage control is what you do to turn public sentiment around if a single angry customer decides to tell the world about their awful experience, and is something that every company should have at the ready as a part of their overall social media plan.

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If you’re of a mind that mobile marketing campaigns aren’t as important as traditional email marketing and direct marketing methods, you’d do well to pay attention to what some of the titans of industry are doing in the area of mobile. According to a recent report, Ford (as in the motor company) is introducing plans to manufacture cars that are tied in with smartphone technology. If this isn’t indication that you should take a closer look at how you can use mobile marketing software to your own benefit, perhaps nothing is.

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Posted by: Manas on Friday, 05 August 2011

One of the painful truths that companies who go the double opt in email marketing route encounter are customers who don’t follow through with the sign-up process. Although operating a mass email campaign doesn’t require that you have your customers go through the double opt in process, it’s a common practice among those who want to absolutely ensure that anyone who signs up for their marketing campaign is aware of what they’re doing. This is done to lower the risk of being accidentally identified as spam by forgetful subscribers.

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Posted by: Kate on Wednesday, 27 July 2011

If you’re thinking of competing with the big boys, it pays to watch the actions of those more successful than you to learn from their missteps, as well as their successes. Take Groupon, for example, a company that was started when a 20-something named Andrew Mason came to the idea of an email voucher as a way to fund his much loftier ambitions of creating a worldwide social justice organization. Of course, email

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Posted by: Manas on Tuesday, 26 July 2011

There’s an old adage that reminds us never to put all our eggs into one basket. The reason it’s been around so long that nobody remembers who originally said it is obvious – because it makes perfect sense. It’s a truism. Ever make a dumb mistake putting all your money on one stock? Lesson learned. Ever blow it big time by throwing all your social media marketing resources into a dying platform like, say, MySpace? Another lesson learned. But just because you’ve recovered from that goof and are now touting thousands of Facebook admirers, don

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Posted by: Cornelis on Friday, 15 July 2011

Effective email list management depends heavily on your ability to keep bringing in subscribers. You can expect an average yearly churn rate (that’s industry jargon for unsubscribe) upwards of 30 percent.

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Posted by: Kate on Wednesday, 06 July 2011

Maybe you’re wondering what all the hubbub is over email marketing surveys. It could even be that you don’t think they apply to your business...

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Posted by: Manas on Sunday, 03 July 2011

Spam email statistics give us some disheartening figures. Of about 30 billion emails sent every day to computers throughout the world, 12 billion of those are bona fide spam.

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Posted by: Manas on Friday, 01 July 2011

Social media marketing isn’t going anywhere. If you’ve been sitting out the whole Facebook/Twitter revolution, we’ve got bad news for you – you’ve just wasted some serious time.

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Posted by: Kate on Thursday, 30 June 2011

Most online survey tools will give you everything you need to create a survey that looks lively enough to keep your audience’s interest, and has the tools necessary to be able to take the information returned and give you an idea of what it all means...

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Posted by: Fred on Friday, 24 June 2011

SMS marketing campaigns aren’t rocket science, but neither is driving a car – and look how often someone's car ends up smashed against another bumper. In other words, there are about a million ways to mess up an SMS campaign.

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Email marketers like yourself are discovering that social media swings both ways. Not only can email marketing tools be used to raise awareness of your company’s social media presence, but your social media presence can in turn be used to recruit new mailing list subscribers...

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Posted by: Fred on Saturday, 04 June 2011

Bulk email lists are intriguing to many people trying to spread the word about their company. Whether they are marketing products or services, the thought of streamlining the process with a readymade bulk email list is a smart move to make....

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Posted by: Manas on Tuesday, 24 May 2011

Security software vendor AppRiver, a leader in email security, reported that unsolicited emails, or SPAM, was up 28 percent in the month of October even though the amount of malware transmitted through email was down...

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Posted by: Manas on Monday, 16 May 2011

SMS advertising has been slow to take hold in the United States but a recent study by Text2VIP shows that it definitely has an impact on consumer behavior.....

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Posted by: Kate on Sunday, 15 May 2011

No one can deny that a properly launched email marketing campaign will pay serious dividends.....

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Posted by: Kate on Wednesday, 11 May 2011

The lexicon of email marketing is fairly extensive. If you’re a company that’s either planning or already in the process of launching a bulk email campaign to positively influence your business, it’s important that you become familiar with some of the most commonly used terms.....

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Posted by: Kate on Sunday, 08 May 2011

Most businesses may think that a bulk email campaign is a waste of time, so purchasing email marketing software would just be a waste of money.....

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Posted by: Kate on Friday, 06 May 2011

It seems more marketers these days are forgetting email marketing best practices in their campaigns. According to SiteProNews, email marketers have begun using some “creative” strategies to encourage recipients to open their emails......

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Posted by: Cornelis on Monday, 02 May 2011

Just about everyone carries a mobile phone these days and as a result, mobile marketing is the fastest-growing segment in the marketing industry.....

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Posted by: Kate on Sunday, 01 May 2011

If you thought learning just a few terms would make you an expert in the ever growing lexicon of email marketing, think again.....

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Posted by: Fred on Saturday, 30 April 2011

Customer loyalty is a tricky thing. It takes years to build but can be torn down in seconds if a customer feels that their trust has been violated....

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Posted by: Kate on Saturday, 30 April 2011

A well crafted email layout can drastically increase the readability of your marketing emails. Unfortunately, email marketing templates are not all created equally....

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Posted by: Manas on Tuesday, 26 April 2011

Anyone who has used bulk email marketing software probably has recipients with Yahoo! email addresses. Those whose email marketing solution allows them to check analytical data are familiar with the fact that Yahoo! inboxes are the toughest to get their messages delivered to....

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Let’s face it, being accused of sending spam can crush your online email marketing efforts. Mass email campaigns can really pay off when done right, but make a mistake here or there and you go from marketing hero to outcast virtually overnight....

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Posted by: Fred on Sunday, 24 April 2011

Using mass email campaigns to market a business or product is at an all-time high. Billions of dollars a year are made as a result of bulk marketing; businesses that have not researched how to use a bulk email solution are at a serious disadvantage when it comes to staying competitive......

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Posted by: Kate on Sunday, 24 April 2011

A good bulk email marketing campaign can really give your business a boost. Whether you're trying to increase sales or drive more traffic to your site, an email marketing solution, that's done right, will produce the results you need.....

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Posted by: Fred on Saturday, 23 April 2011

The email voucher is one of the great underused online email marketing tools. Taking advantage of the desire of your customer base to save money is almost guaranteed to promote business and boost sales, but you have to know the right way to approach it.....

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Posted by: Manas on Tuesday, 19 April 2011

The use of surveys as a tool to gauge customer satisfaction and dictate company direction is a practice that far outdates the creation of the internet and the advent of social media marketing—but its relevance has never been greater, as the growth of online survey marketing indicates.....

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Posted by: Fred on Monday, 18 April 2011

A recent prediction from one of the world’s biggest auditing and consulting firms, Deloitte, has shed light on the importance of businesses to get on the SMS advertising and text marketing bandwagon. According to Deloitte, in 2011 over 50 percent of all computers sold will be hand held.....

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Posted by: Kate on Thursday, 14 April 2011

In late 2010, in an attempt to maximize the collective email experience of its rapidly growing legions of Gmail users, Google announced its “Priority Inbox,” a feature that would assign different levels of importance to email messages based on—you guessed it—top secret algorithms.....

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Posted by: Manas on Monday, 11 April 2011

We’ve all seen movies about professional good guys who dirty up their souls by getting into the minds of horrible people in order to figure out when and where they’ll strike next.....

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Posted by: Manas on Saturday, 19 March 2011

One of the main provisions of the CAN-SPAM Act of 2003, which was enacted to curb the practices of spammers who send unsolicited email, revolves around the issue of identification....

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Posted by: Fred on Friday, 18 March 2011

Unsolicited email is a big problem, as anyone who’s ever had an email account can attest to. For this reason, the CAN-SPAM Act of 2003 was enacted by the United States Congress, and the Federal Trade Commission (FTC) was given the power to enforce it. One of the main focuses of the act is also one of its most controversial aspects: the issue of “consent.”...

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Posted by: Manas on Wednesday, 16 March 2011

At the rate the web is changing, your social media strategy should reflect the current social networking trends, and one of the most important trends for business social networking is online advertising....

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Email marketing success stories are not few and far between, as evidenced recently by Green Beans Coffee, a Saudi Arabia-based company that has been serving up coffee to American soldiers stationed at various cities and military bases around the world ...

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Posted by: Manas on Saturday, 05 March 2011

When it comes to email analysis, data and email statistics reign as king. Knowing what you and your competitors are tracking can help set your strategy for future success ...

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Posted by: Fred on Saturday, 29 January 2011

If your company has not yet considered SMS marketing as a viable strategy for getting your message out to prospective customers then maybe it is time to rethink some of your strategies. Text message marketing is one of the hottest trends in marketing—not only because it seems cool but because it works.

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Posted by: Manas on Friday, 28 January 2011

Text message marketing is a great avenue for getting your message in front of recipients who really want to hear what you have to say. However, SMS marketing is generally thought of as a successful strategy when it comes to marketing to consumers

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Posted by: Cornelis on Wednesday, 26 January 2011

There’s one thing that list management software won’t do for you, and that’s earn the trust of your customer base. Especially when it comes to their personal details. Let’s face it, a big part of email marketing requires more than just an email address to work effectively

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Posted by: Fred on Tuesday, 25 January 2011

Spam traps work a lot like rat traps, but with a lot less blood and gore. Spam traps are put out by internet service providers (ISPs) in order to identify and subsequently block domains that have been flagged as being the deliverers of spam.

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Posted by: Manas on Monday, 24 January 2011

Segmentation of your customer base is quite possibly the most effective email marketing solution there is. It allows you to cater your marketing messages to the individual likes and interests of specific customers, and can work to dramatically increase revenue in a way that a standard bulk email campaign is often incapable of.

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Posted by: Manas on Sunday, 23 January 2011

The world today is a complicated place. It’s faster than it used to be. What used to pass for cutting edge 15 years ago just doesn’t impress anymore. You’re probably of a mind that to reject change is to fall behind;

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Posted by: Kate on Saturday, 22 January 2011

Email marketing is a tricky practice, but choosing the right email layout is even trickier. Every business that employs email as a primary method of communication with their customer base has to learn to toe the line between the optimization of technology and the need to connect on a human basis.

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Posted by: Fred on Friday, 21 January 2011

Studies show that only 22 percent of all email newsletters show their recipients how to add the sender to their email whitelist.

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Posted by: Fred on Tuesday, 28 December 2010

Bulk email lists are intriguing to many people trying to spread the word about their company. Whether they are marketing products or services, the thought of streamlining the process with a readymade bulk email list is a smart move to make.

Read more



Posted by: Kate on Friday, 10 December 2010

Security software vendor AppRiver, a leader in email security, reported that unsolicited emails, or SPAM, was up 28 percent in the month of October even though the amount of malware transmitted through email was down...

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Posted by: Cornelis on Tuesday, 07 December 2010

SMS advertising has been slow to take hold in the United States but a recent study by Text2VIP shows that it definitely has an impact on consumer behavior.

Read more



Posted by: Cornelis on Monday, 06 December 2010

SMS advertising has been slow to take hold in the United States but a recent study by Text2VIP shows that it definitely has an impact on consumer behavior....

Read more



Posted by: Kate on Sunday, 05 December 2010

No one can deny that a properly launched email marketing campaign will pay serious dividends...

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Posted by: Fred on Saturday, 04 December 2010

Most people understand that a bulk email campaign is known to be an effective marketing medium because it offers flexibility, quick results, and a high ROI...

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Posted by: Manas on Saturday, 04 December 2010

Most businesses may think that a bulk email campaign is a waste of time, so purchasing email marketing software would just be a waste of money...

Read more



Posted by: Manas on Wednesday, 01 December 2010

It seems more marketers these days are forgetting email marketing best practices in their campaigns...

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Posted by: Manas on Monday, 29 November 2010

Many companies insert images into their marketing emails to spice up an otherwise drab appearance. But did you know that doing this could make you a victim of your recipient’s email spam filter?

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Posted by: Fred on Thursday, 25 November 2010

Just about everyone carries a mobile phone these days and as a result, mobile marketing is the fastest-growing segment in the marketing industry. SMS marketing makes it easy for marketers to get a higher rate of deliverability than email messaging since there are currently no filters that block text message marketing, and the open rates are much higher as people often quickly read their incoming text messages.

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Posted by: Fred on Thursday, 25 November 2010

A well crafted email layout can drastically increase the readability of your marketing emails. Unfortunately, email marketing templates are not all created equally. While many are created with high design standards, compatibility across different email clients is almost non-existent. What looks great in Gmail may be virtually unreadable in Outlook.

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Posted by: Manas on Friday, 19 November 2010

A well crafted email layout can drastically increase the readability of your marketing emails. Unfortunately, email marketing templates are not all created equally. While many are created with high design standards, compatibility across different email clients is almost non-existent. What looks great in Gmail may be virtually unreadable in Outlook.

Read more



Posted by: Manas on Monday, 15 November 2010

If you thought learning just a few terms would make you an expert in the ever growing lexicon of email marketing, think again. But it doesn’t have to be all Greek. Here are a few more definitions that anyone with an interest in mass email campaigns should know.

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Posted by: Manas on Friday, 12 November 2010

The lexicon of email marketing is fairly extensive. If you’re a company that’s either planning or already in the process of launching a bulk email campaign to positively influence your business, it’s important that you become familiar with some of the most commonly used terms.

Read more



Posted by: Manas on Wednesday, 10 November 2010

Effective email marketing is reliant on a number of factors, not the least of which is the words you choose to get your message across. It’s not just what you say that’s important, but how you say it that can be the difference between your email getting read or winding up in the deleted items folder

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Posted by: Manas on Monday, 08 November 2010

We now live in a world with a great deal of financial uncertainty. Where the cost of doing business is getting beyond a joke. So why are you spending so much on the acquisition of new business when you have a pool of customers who would probably buy from you again... if you just asked.

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Posted by: Manas on Monday, 08 November 2010

Most businesses I know already have a website. But few understand how to generate leads and channel them through so that follow ups can be automated increasing the potential for a sale. This recipe is a must try for anyone seriously considering generating leads from their website and taking advantage of Maxmail as a sales/prospecting tool.

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Posted by: Manas on Tuesday, 02 November 2010

Here is a non-technical explanation of the main words and concepts. (Email technologists may want to look away.) Email deliverability

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Posted by: Manas on Monday, 01 November 2010

For most readers of this blog, you already know the importance of making your marketing campaigns viral. The real question is how do you make your campaigns viral in such a way that your message start spreading like wildfire ...

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Posted by: Manas on Monday, 01 November 2010

One of the best ways to build your mailing list is by collecting referrals.

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Posted by: Manas on Tuesday, 19 October 2010

Using mass email campaigns to market a business or product is at an all-time high. Billions of dollars a year are made as a result of bulk marketing; businesses that have not researched how to use a bulk email solution are at a serious disadvantage when it comes to staying competitive.

Read more



Posted by: Manas on Wednesday, 06 October 2010

IP Addresses are the most important aspect of the online space. Without IP addresses we will not have any internet, online products, and software as a service or even email. However, despite having nearly four and a half billion addresses, predications estimate that

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