Posted by: Manas on Friday, 18 May 2012
A/B, or split testing, should become an important part of your email marketing campaign. By testing specific components of an email, you can gauge how well received your email will be by those on your list. From there, you can repeat messages with high open and click-through rates to maintain sales. Since you can't speak directly to subscribers each and every time you send email content, the best you can do is find out what they respond to most and repeat as often as possible.
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Posted by: Manas on Thursday, 26 April 2012
Measuring how well your email campaign is performing can be a full-time job in itself. And while you may have good intentions, spending hours reviewing analytics from email marketing services, web hosts, and other channels isn't much fun. Also, until you truly understand what subscribers want and need, these analytics may not make much sense.
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Posted by: Cornelis on Friday, 13 April 2012
It happens to even the best marketers and business owners – a sudden decrease in sales. Revamp your email campaign and turn sale slumps around quickly. You don't have to do much, but you need to do something. In most cases, getting people interested simply means writing more compelling subject lines or providing content in a new and interesting way.
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Posted by: Cornelis on Friday, 06 April 2012
A niche is a specific segment of the population with a need for information pertaining to a particular hobby, business venture, cultural phenomenon, and everything in between. Niche markets are small, but can still be quite profitable if you know how to market to them. Because these markets are smaller than main stream markets, large companies or those with large marketing budgets typically leave them alone. But these markets still have a thirst for information - and are always looking online for someone to provide them with it.
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Posted by: Manas on Thursday, 15 March 2012
If you sell multiple products or you want to create a targeted email campaign using one list, juggling more than one campaign can be tricky and time consuming if you're not careful. But taking some time in the beginning to plan ahead will really pay off in the long run and lead to more profits and less headaches (especially if you not a project manager-type).
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Posted by: Cornelis on Monday, 05 March 2012
Even though most email marketing and web host services include sales and marketing analytics that allow you to track how well an email campaign is going, many marketers don't take the time to understand the data presented or use the data to improve sales. Understanding how well your campaign is doing (or not doing) allows you to make the changes necessary to become more profitable.
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Posted by: Cornelis on Thursday, 01 March 2012
Do you send mass email at a specific time of day? Or do you send messages as you finish them? How much does time of day play into making sales? That depends on many variables such as the types of goods and services you're selling, who you're selling products to and where people are located geographically. But for fun, let's take a look at why you should test different times to determine which times are most profitable.
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Posted by: Manas on Wednesday, 07 September 2011
When deciding to launch mass email campaigns, much of the planning and preparation goes into writing high quality sales copy for the body of the email and collecting qualified email addresses for your bulk email campaign.....
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Posted by: Manas on Tuesday, 09 August 2011
There are benefits to email tracking software that go far beyond the simple ability to tell if your marketing message was opened or discarded. Once most companies get their hands on new email analysis tools, they are astounded at how much can be learned about their email campaigns.
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Posted by: Fred on Sunday, 07 August 2011
Sometimes it pays to get a little schizophrenic in your efforts to keep your subscribers engaged. That’s schizophrenic, not psychotic – so stop sharpening the knives and take a closer look at your email list management software program. Here, in this most indispensible of all email marketing tools, you’ll find all you need to ensure that your deadbeat email list subscribers don’t drag your numbers down. Or, worse yet, drop out altogether.
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Posted by: Cornelis on Sunday, 07 August 2011
Having an email list service is great, sure. It can help you manage your mass email campaigns and report back to you with all sorts of analytics about your delivery success, your click-through rates, and in some cases the kind of information that would make some people’s heads spin – like being able to tell if a recipient of your mass email campaign has forwarded your email to another party. And, even if that second party read the email.
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Posted by: Kate on Sunday, 31 July 2011
Not everyone thinks that having an email marketing and survey tool is worthwhile. There are some marketers out there who feel that survey and email software are nothing more than low-functioning gimmicks intended to get online marketers to sign up for services that they don’t need and will probably never use
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Posted by: Fred on Friday, 29 July 2011
There’s more to developing email templates than picking a good format that is likely to work across the majority of email servers. Always take extra steps to ensure that your email design and email layout really are as deliverable as they can possibly be. How do you do that? Simple. You test it out.
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Posted by: Kate on Tuesday, 26 July 2011
Megalithic pharmacy chain Rite Aid is one of the latest super companies that’s doubled its efforts in email marketing, recently launching monthly email updates to its Wellness Plus loyalty program members in an effort to help them keep track of their accrued points.
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Posted by: Fred on Sunday, 24 July 2011
There’s news out that indicates email tracking software and email analytics are not a relic of the past. According to a recent survey, email subscribers still outnumber social media followers by incredibly large margins, giving new hope to email marketers spooked by the growth of social media.
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Posted by: Kate on Saturday, 23 July 2011
We’ve discussed the importance of using your email analysis tools to find out if your marketing campaigns are hitting the mark or missing wildly. This is done by using the email analytics to not only determine if your messages are being delivered, but whether or not the intended recipients are opening your messages, and if they’re clicking on the links within or just saying “No thanks” with their actions. We’ve also talked about the importance of asking questions to start a conversation. But what kind of questions should you be asking?
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Posted by: Fred on Friday, 22 July 2011
Email tracking software and email analysis tools are essential if you’re operating an online marketing campaign. Without email analytics in place, you have no way of knowing if your efforts are actually reaching people or just going in one ear and out the other – or, more appropriately, into the inbox and out the recycle bin.
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Posted by: Manas on Friday, 03 June 2011
In a survey conducted by eROI it was found that over 18 percent of email marketers don’t have any clue as to how their campaigns are doing because they are not using any email analytics to track how things are going....
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Posted by: Fred on Monday, 30 May 2011
Data driven decision making is a big part of how companies do business nowadays. Especially if there is any Six Sigma or Lean Business influences in your corporate culture...
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Posted by: Kate on Wednesday, 27 April 2011
Email marketing statistics and analytics capabilities aren’t new. They’ve been around for a few years.....
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Posted by: Fred on Wednesday, 27 April 2011
In order to be able to gauge the success rate of your targeted email campaigns, you’re going to need to know how a few things work—not that there will be a pop quiz on all this later.....
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Posted by: Kate on Thursday, 21 April 2011
There’s a big difference between marketing your company through email and effective email marketing—and that difference isn’t just semantics.....
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Posted by: Kate on Thursday, 24 March 2011
Bulk email marketing does not always mean spam. Unfortunately, most people automatically assume that any mass email campaign is worthless and for those who use bulk email marketing ethically, their email deliverability suffers as messages are blocked and unopened....
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Posted by: Kate on Sunday, 26 December 2010
In a survey conducted by eROI it was found that over 18 percent of email marketers don’t have any clue as to how their campaigns are doing because they are not using any email analytics to track how things are going.
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Posted by: Manas on Saturday, 20 November 2010
Email marketing statistics and analytics capabilities aren’t new. They’ve been around for a few years. Today, the challenge is no longer found in determining how to collect the data, but on its interpretation—and on using it to inform the way your company does business.
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Posted by: Manas on Saturday, 20 November 2010
In order to be able to gauge the success rate of your targeted email campaigns, you’re going to need to know how a few things work—not that there will be a pop quiz on all this later.
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Posted by: Manas on Tuesday, 19 October 2010
Using mass email campaigns to market a business or product is at an all-time high. Billions of dollars a year are made as a result of bulk marketing; businesses that have not researched how to use a bulk email solution are at a serious disadvantage when it comes to staying competitive.
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