Multi-Channel Marketing Blog

Intermediate Email Campaign Management - Segmentation and Specificity

Posted by: Manas on Thursday, 04 August 2011

Specificity is not something that everyone who’s just getting their feet wet in email marketing will gravitate to – at least not in the beginning. But eventually, once you’ve started using list management software and have learned the ropes enough to be able to see the inherent diversity of email campaign management tools, you’ll want to take a closer look.

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Intermediate Email Campaign Management - Segmentation and Specificity

Posted by: Manas on Wednesday, 03 August 2011

Specificity is not something that everyone who’s just getting their feet wet in email marketing will gravitate to – at least not in the beginning. But eventually, once you’ve started using list management software and have learned the ropes enough to be able to see the inherent diversity of email campaign management tools, you’ll want to take a closer look.

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Sometimes Big Isn’t Better

Posted by: Manas on Thursday, 28 July 2011

In the world of bulk email delivery, the only size that matters is the size of your campaign’s impact. But before you roll your eyes and say “Oh no, not that analogy again” this isn’t just a clever play on words. Size really doesn’t matter. The only problem is getting company executives to understand that.

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What "300" can Teach You about Small but Mighty Subscriber Lists

Posted by: Manas on Wednesday, 27 July 2011

A lot of people involved in high volume email marketing freak out if their list of subscribers dips below certain numbers, or if they fail to achieve the kinds of numbers they’d set out to. But if you’ve ever seen the movie “300” you’ll know that great things can be accomplished by extremely small numbers.

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Email Vouchers are all the Rage, so Strike while the Iron’s Hot

Posted by: Kate on Wednesday, 27 July 2011

If you’re thinking of competing with the big boys, it pays to watch the actions of those more successful than you to learn from their missteps, as well as their successes. Take Groupon, for example, a company that was started when a 20-something named Andrew Mason came to the idea of an email voucher as a way to fund his much loftier ambitions of creating a worldwide social justice organization. Of course, email

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Text to Join – How to Build Your SMS Marketing List

Posted by: Fred on Wednesday, 22 June 2011

In order for an SMS marketing campaign to bring a fast return on your investment, you have to build your list quickly. Without doing everything in your power to ensure that everyone gets on board the SMS ASAP, you’re SOL...

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How Too Many Inactive Email Addresses Could Hurt You

Posted by: Manas on Wednesday, 15 June 2011

You probably don’t want to hear this, but you should – inactive email addresses in your bulk email list could be hurting you...

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