Posted by: Cornelis on Tuesday, 07 February 2012
Stop losing money and get rid of your inactive and invalid email addresses.
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Posted by: Cornelis on Friday, 16 December 2011
Effective email list management relies on a lot. It relies on your ability to earn the trust of people so that they’ll see you as a credible source of information, and it relies on you being able to follow a few basic rules that all reputable email marketers follow. One of those basic rules is knowing when to send email marketing messages and when not to. Sound strange? It’s not. Consider this...
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Posted by: Fred on Wednesday, 02 November 2011
If you utilize action emails—designed to motivate recipients to do something—your email delivery rate is even more important than with basic broadcast or regular newsletter messages. Your email delivery system must be highly reliable.
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Posted by: Fred on Monday, 31 October 2011
It's critical to get your marketing emails to your prospects. The best email delivery system for you may not be the right package for others. Maximizing your email delivery rate, however, is a crucial component of your marketing communications strategy.
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Posted by: Manas on Tuesday, 13 September 2011
Segmentation is a big word. Simply because it has four syllables, it sounds both complicated and somewhat ominous....
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Posted by: Fred on Tuesday, 16 August 2011
Sometimes the best way to learn how to do something right is to do it wrong. Some people take this even a step further, and base their entire education in contact list management on mistakes they were fortunate enough to have recovered from. We don’t suggest taking this approach. Rather, learn from the mistakes of others. Here are some of the biggest blunders that a good contact management software program can save you from making.
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Posted by: Cornelis on Monday, 08 August 2011
Few people involved in online marketing picture themselves as writers. Granted, there are probably plenty of frustrated novelists out there running business email lists and working hard to build their contacts. But for the most part, online marketers have a tendency to view the craft of writing as something they’d rather not have to deal with. After all, it’s one of the hardest things in the world
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Posted by: Fred on Sunday, 07 August 2011
Sometimes it pays to get a little schizophrenic in your efforts to keep your subscribers engaged. That’s schizophrenic, not psychotic – so stop sharpening the knives and take a closer look at your email list management software program. Here, in this most indispensible of all email marketing tools, you’ll find all you need to ensure that your deadbeat email list subscribers don’t drag your numbers down. Or, worse yet, drop out altogether.
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Posted by: Manas on Thursday, 04 August 2011
Specificity is not something that everyone who’s just getting their feet wet in email marketing will gravitate to – at least not in the beginning. But eventually, once you’ve started using list management software and have learned the ropes enough to be able to see the inherent diversity of email campaign management tools, you’ll want to take a closer look.
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Posted by: Manas on Wednesday, 03 August 2011
Specificity is not something that everyone who’s just getting their feet wet in email marketing will gravitate to – at least not in the beginning. But eventually, once you’ve started using list management software and have learned the ropes enough to be able to see the inherent diversity of email campaign management tools, you’ll want to take a closer look.
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Posted by: Kate on Tuesday, 26 July 2011
Megalithic pharmacy chain Rite Aid is one of the latest super companies that’s doubled its efforts in email marketing, recently launching monthly email updates to its Wellness Plus loyalty program members in an effort to help them keep track of their accrued points.
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Posted by: Cornelis on Friday, 15 July 2011
Effective email list management depends heavily on your ability to keep bringing in subscribers. You can expect an average yearly churn rate (that’s industry jargon for unsubscribe) upwards of 30 percent.
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Posted by: Fred on Saturday, 28 May 2011
To many businesses, effective web content management relies not only on drawing visitors to a website, but keeping tabs on them once they’ve come and gone.....
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Posted by: Manas on Sunday, 01 May 2011
Email list management is a fancy way of describing the means by which a company builds up and maintains its list of contacts.....
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Posted by: Manas on Sunday, 27 March 2011
Email archiving plays an integral role in the grand picture of contact list management. Companies that are involved in email marketing have to be able to retain all email communications sent and received—a task much easier said than done, especially for those marketers whose list of contacts extends into the thousands.....
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Posted by: Fred on Wednesday, 09 March 2011
Successful online email marketing starts with a good solid list of email addresses. A quality list can easily be compared to a good set of tools for a mechanic or contractor....
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Posted by: Kate on Tuesday, 08 March 2011
The Holidays are a reminder to all—both individuals and businesses alike—that there are certain times of the year when a well-timed email marketing campaign can serve to significantly increase web traffic, while also helping to build a stronger relationship with a growing customer base....
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Posted by: Manas on Thursday, 27 January 2011
Effective email marketing isn’t just about using list management software to do the work for you. Sure, it’s crucial. But a highly functioning online contact management program should never be the only thing of value in your extensive bag of tricks
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Posted by: Cornelis on Wednesday, 26 January 2011
There’s one thing that list management software won’t do for you, and that’s earn the trust of your customer base. Especially when it comes to their personal details. Let’s face it, a big part of email marketing requires more than just an email address to work effectively
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Posted by: Manas on Tuesday, 07 December 2010
There are many different things that go into running a successful email marketing campaign but one of the most overlooked is email list management...
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Posted by: Cornelis on Thursday, 25 November 2010
Email list management is a fancy way of describing the means by which a company builds up and maintains its list of contacts. A company will invest in list management software to ensure it’s able to keep up with the demands of a rapidly growing email contact list—the opt-in handlings, the bouncebacks, and the unsubscribe requests.
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Posted by: Fred on Thursday, 25 November 2010
Segmentation is a big word. Simply because it has four syllables, it sounds both complicated and somewhat ominous. But in truth and practice, segmentation is one of the most important functions of list management software that accomplishes two key objectives: saving time and preserving your company’s image. Here’s how:
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