Posted by: Cornelis on Friday, 13 April 2012
Successful marketers and business owners never rely on one marketing channel to gain a foothold and build a brand in their niche markets. In addition to email marketing, many businesses still rely on direct mail marketing (brochures, postcards, fliers), social media marketing, SMS marketing, advertising in newspapers and magazines, billboards, and word-of-mouth (referrals).
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Posted by: Cornelis on Friday, 30 March 2012
Let's say you have a few great products or services, but for some reason, no one's buying. You've done your market research – determined a need, created products or services to fill that need, built a strong subscriber list and provide awesome content – so what's the problem? The problem may lie in better offers and deals from your competition.
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Posted by: Cornelis on Friday, 09 March 2012
As a small business owner, you need to keep marketing costs low to remain profitable. One way to keep costs down is to use text messages to get your business name out there. Using a text message service, you can send mass text messages to customers and clients for much less than sending direct mail such as a brochure, postcard or flier.
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Posted by: Cornelis on Tuesday, 28 February 2012
Start a mobile campaign to advertise your business or to market specific goods and services. This form of marketing allows you to quickly reach more people without having to spend time and money in designing and sending postcards, brochures and fliers if you don't want to. And even though you may still want to rely on traditional marketing methods, consider adding bulk SMS to your marketing arsenal.
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Posted by: Cornelis on Monday, 27 February 2012
Mobile marketing has skyrocketed in popularity in a very short amount of time. Less expensive and easier to create and send than email, text messages make it easier for businesses to keep customers informed about new products and services, sales, and other day-to-day information they may need to know about the business.
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Posted by: Cornelis on Tuesday, 14 February 2012
In a very short time, SMS marketing has become more popular with consumers who want to receive offers for products and services from Internet marketers, companies and mobile service providers. But what does this mean for your business? It could mean faster and more frequent sales and less time spent creating marketing emails.
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Posted by: Kate on Friday, 20 January 2012
Some business owners have the tendency to get stingy with their coupons. It’s understandable, if from a purely monetary perspective. You can’t afford to give free stuff away all the time. If you did, you wouldn’t stay in business very long. But, coupons serve a valuable purpose in that they encourage return business and can bring in new customers...
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Posted by: Manas on Friday, 20 January 2012
If there's a great way to run an effective text marketing campaign, it's this: Take a look at the top three things that most marketers forget to do and do them. Too simple to work? That's what they said about the paper airplane. OK, maybe they didn't say that, but you get the gist. Below are the three most often overlooked SMS marketing campaign musts that you'd be nuts to ignore...
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Posted by: Fred on Saturday, 24 December 2011
You probably already know this. If not, you will in a second. Successful SMS marketing is completely dependent upon your ability to express what you want to say in the fewest amount of words possible. Sure, mobile marketing software will help keep you in line to make sure your messages don’t exceed 160 characters – but it can’t get creative for you. This one’s on you. Here are a few tips to help you out...
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Posted by: Manas on Thursday, 15 December 2011
Short Message Service (SMS) is often overlooked or downgraded as an effective electronic marketing vehicle. Those companies that have experience using this media would vehemently disagree. While certainly not a “new” medium, mobile marketing software capitalizes on the mobile phone users’ familiarity with text messages to achieve success...
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Posted by: Fred on Monday, 21 November 2011
If the extent of your ideas about how to operate an SMS bulk marketing campaign is having the ability to send real-time messages to your customers about upcoming sales and events, you’re only scratching the surface. SMS marketing goes far beyond simple one-way communication and can even encompass back and forth dialogue—albeit not quite the kind you might expect from a traditional email or social media marketing campaign.
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Posted by: Manas on Sunday, 13 November 2011
Some business owners have the tendency to get stingy with their coupons. It’s understandable, if from a purely monetary perspective. You can’t afford to give free stuff away all the time. If you did, you wouldn’t stay in business very long. But, coupons serve a valuable purpose in that they encourage return business and can bring in new customers. If you’re dubious about the value of offering coupons via mobile SMS marketing or if you’ve ever been guilty of policing the use of coupons by your customers, this article is for you.
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Posted by: Cornelis on Saturday, 12 November 2011
We’ve discussed it plenty of times before and, by now, if it’s not something that’s ingrained into your subconscious, it certainly ought to be: SMS marketing should always offer some sort of monetary incentive to the customer.
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Posted by: Manas on Tuesday, 08 November 2011
Face it, SMS marketing tools are only good if there’s a reciprocal benefit. If you’re a business owner using SMS marketing software to get the word out about your company, then that benefit is obviously greater exposure and increased business. But, what’s the benefit that you’re giving to those customers who have been goodly enough to allow you to market directly to their mobile devices? If your answer isn’t “big savings,” then you might want to reconsider your entire mobile marketing campaign.
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Posted by: Cornelis on Friday, 12 August 2011
SMS marketing can be a tricky beast, which is why it’s so important that anyone considering testing the mobile marketing waters gets themselves hooked up with a high quality SMS campaign tool that can cut the learning curve in half. But one of the trickiest parts of SMS marketing is having to cram an awful lot of information into a very compact medium of 160 characters or fewer. While this can present its fair share of challenges, it can actually work in your favor.
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Posted by: Cornelis on Thursday, 11 August 2011
SMS bulk marketing is getting an awful lot of online marketers excited. Giddy, you might even say. It seems as if everyone involved in online marketing is looking at SMS marketing as the next great selling tool, much in the same way that email was first looked on in the “old days” before the advent of mobile technology and social media channels. So why all the excitement over mobile marketing? In a nutshell, because it’s got a foolproof penetration rate.
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Posted by: Manas on Thursday, 11 August 2011
The concept of email to SMS just got a bit deeper, with one of the most recent advancements in lead management extending to the realm of SMS and texting. Many SMS marketing software developers are beginning to experiment with enlisting mailing list recipients through cell phone messages, which could see huge improvements over traditional methods of building business contacts.
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Posted by: Manas on Tuesday, 09 August 2011
If you’ve never really considered the business possibilities that you could tap into using an SMS marketing solution, then mull over this mind blowing fact: there are more cell phones in the world than there are TVs and computers.
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Posted by: Fred on Monday, 08 August 2011
To pull off a successful SMS marketing campaign, you have to have a few things going for you. One of those things is the right SMS marketing software which is the equivalent of having an extremely capable, supremely intelligent brain at your disposal to carry out your wishes and perform functions that would otherwise confuse mere mortals. But beyond that, the rest is on you.
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Posted by: Cornelis on Friday, 05 August 2011
If you haven’t already taken the plunge into text marketing and SMS advertising, get hold of a good SMS marketing software program and get cracking. Here is one great idea to help kick off your mobile marketing campaign.
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Posted by: Fred on Sunday, 17 July 2011
Brevity is a certainly a crucial part of SMS marketing, but wordiness is not the only way to lose subscribers. Look out for these common mistakes to ensure your subscribers stay engaged with your campaigns.
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Posted by: Manas on Saturday, 16 July 2011
Email to SMS can be one of the most useful email campaign tools in your bag of tricks. Essentially, it’s the practice of sending an email message – and if you’re using it for marketing purposes, it’ll be a mass email message to a hopefully huge list of active, subscribed followers – to your recipient’s cell phone.
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Posted by: Fred on Monday, 11 July 2011
The last thing any marketer wants is to get in trouble for doing his job. With email marketing, what is legal and ethical have been pretty well defined by CAN-SPAM and common sense.....
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Posted by: Manas on Wednesday, 29 June 2011
Customers love choice, and the company who’s trying to win repeat business is smart to know this. However, there are some instances where too much choice can be a problem – like when implementing mobile marketing strategies...
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Posted by: Cornelis on Tuesday, 28 June 2011
You’ve probably already heard plenty about the need to engage your customers through mobile SMS marketing. Forget hitting them up with static advertisements for your place of business or your goods and services – you want to use exciting, even thought provoking methods of keeping their interest...
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Posted by: Manas on Monday, 27 June 2011
Using SMS marketing software can be powerful and, depending on the program that you’re using, relatively simple. But it’s also fraught with challenges, the least of which are technical...
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Posted by: Fred on Monday, 27 June 2011
Mobile marketing software can do a lot of things, but it can’t do your creative thinking for you. If you’re using an SMS marketing solution to improve business by sending promotional reminders to your customer base by cell phone, there are a few tricks you can employ...
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Posted by: Fred on Friday, 24 June 2011
SMS marketing campaigns aren’t rocket science, but neither is driving a car – and look how often someone's car ends up smashed against another bumper. In other words, there are about a million ways to mess up an SMS campaign.
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Posted by: Cornelis on Friday, 24 June 2011
Text has become the preferred method of communication among the civilized, cell phone-wielding masses. And SMS marketing is catching up fast, enabling business owners like yourself to remind your customers about time sensitive discounts and fostering the kind of intimate engagement people in your line of work could only have dreamed of 10 years ago.
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Posted by: Fred on Wednesday, 22 June 2011
In order for an SMS marketing campaign to bring a fast return on your investment, you have to build your list quickly. Without doing everything in your power to ensure that everyone gets on board the SMS ASAP, you’re SOL...
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Posted by: Cornelis on Monday, 02 May 2011
Just about everyone carries a mobile phone these days and as a result, mobile marketing is the fastest-growing segment in the marketing industry.....
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Posted by: Manas on Tuesday, 26 April 2011
The next time you hear someone tell you that your bulk SMS marketing campaign could use a bit of concatenation, don’t take offense....
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Posted by: Manas on Tuesday, 19 April 2011
The use of surveys as a tool to gauge customer satisfaction and dictate company direction is a practice that far outdates the creation of the internet and the advent of social media marketing—but its relevance has never been greater, as the growth of online survey marketing indicates.....
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Posted by: Fred on Monday, 18 April 2011
A recent prediction from one of the world’s biggest auditing and consulting firms, Deloitte, has shed light on the importance of businesses to get on the SMS advertising and text marketing bandwagon. According to Deloitte, in 2011 over 50 percent of all computers sold will be hand held.....
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Posted by: Cornelis on Sunday, 17 April 2011
The path that leads to the future of marketing has been laid, and it’s lined with smartphones and mobile devices. Whether companies tread carefully or throw caution to the wind, one thing is without question: the need to move forward is absolutely critical.....
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Posted by: Cornelis on Thursday, 07 April 2011
There are great benefits to using SMS marketing software that you’ve probably considered, and some you might not have. Remember, text message marketing is a lot different from standard email marketing—people can get fussy about what comes to their email inbox, but they can be downright persnickety in their intolerance for SMS marketing tactics....
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Posted by: Manas on Wednesday, 06 April 2011
To text or not to text—that is the question. Not exactly Shakespeare, but it’ll do, at least to get the ball rolling on your options for SMS marketing and whether or not it’s a good idea to begin with....
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Posted by: Fred on Monday, 28 March 2011
Selecting the right SMS marketing software may not be as simple as you think—then again, if you’ve been worrying about it and over thinking it, you might discover that it’s far easier than you’d imagined....
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Posted by: Manas on Wednesday, 16 March 2011
At the rate the web is changing, your social media strategy should reflect the current social networking trends, and one of the most important trends for business social networking is online advertising....
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Posted by: Kate on Monday, 14 March 2011
So your organization has made the decision to get started with SMS marketing. It’s a wise decision because SMS text marketing is predicted to be one of the biggest players in future of marketing....
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Posted by: Manas on Thursday, 10 March 2011
Most businesses who extend their email marketing efforts to include an SMS campaign that transmits communications to the mobile cell phones of their customers should already be aware of the minefield of regulations that have been put into place by the federal government....
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Posted by: Fred on Saturday, 29 January 2011
If your company has not yet considered SMS marketing as a viable strategy for getting your message out to prospective customers then maybe it is time to rethink some of your strategies. Text message marketing is one of the hottest trends in marketing—not only because it seems cool but because it works.
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Posted by: Manas on Friday, 28 January 2011
Text message marketing is a great avenue for getting your message in front of recipients who really want to hear what you have to say. However, SMS marketing is generally thought of as a successful strategy when it comes to marketing to consumers
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Posted by: Fred on Thursday, 25 November 2010
Just about everyone carries a mobile phone these days and as a result, mobile marketing is the fastest-growing segment in the marketing industry. SMS marketing makes it easy for marketers to get a higher rate of deliverability than email messaging since there are currently no filters that block text message marketing, and the open rates are much higher as people often quickly read their incoming text messages.
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Posted by: Fred on Thursday, 25 November 2010
The last thing any marketer wants is to get in trouble for doing his job. With email marketing, what is legal and ethical have been pretty well defined by CAN-SPAM and common sense. However, as SMS marketing becomes more of a go-to strategy for many, the lines of what is right and wrong are not as clearly defined.
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