Posted by: Cornelis on Wednesday, 16 May 2012
The multitude of changes to business marketing, especially online marketing, over the past few years is nothing short of remarkable. With so many marketing and advertising options such as email marketing, social media marketing, blogging, and text message marketing, you now have many options when it comes to reaching and building solid customer relationships.
Read more
|
Posted by: Manas on Wednesday, 16 May 2012
If current sales figures of goods and services aren't anywhere near your business goals, you need to take a long look at your marketing strategy to see where to make changes. Even though you may be tempted to increase the sales jargon, use flashy language, or make promises about goods and services that are mostly true (but in some cases, not totally accurate), don't. Creating hype just to increase sales won't work – in fact; it may cause you to lose sales and valuable subscribers.
Read more
|
Posted by: Manas on Wednesday, 18 April 2012
Regardless of whether you own a small flower shop or a large website with hundreds of items, you need a steady stream of customers to stay in business. As your business grows, staying in contact with customers becomes even more important. Email marketing allows you to reach customers at any time. Quickly send an email announcing a new product or service to customers on your list. Include a special offer and watch sales increase in very little time.
Read more
|
Posted by: Cornelis on Tuesday, 10 April 2012
People really enjoy reading lists. Any type of list - as long as it contains items they want to know about. Adding a top 10 list to your email marketing campaign helps retain reader interest and is something you can have a lot of fun with - especially if you involve subscribers in the creation of it.
Read more
|
Posted by: Cornelis on Friday, 30 March 2012
Much like other forms of marketing, email campaigns also have a lifecycle that varies based mostly on the relationship you build with subscribers/customers. Persuading subscribers to move through the lifecycle to become single- and multi-customers requires you to get to know subscribers over time so you can send content and offers that are of real value.
Read more
|
Posted by: Manas on Wednesday, 28 March 2012
Even though the ultimate goal of email marketing campaigns is to sell goods and services, building solid relationships with subscribers has many perks. In addition to receiving repeat business, subscribers will turn to you when they need information about a specific area within the niche/industry/market you cater to. This puts you in the unique position of being an 'expert.' But how do you know when it's time to sell and time to just inform?
Read more
|
Posted by: Cornelis on Thursday, 15 March 2012
Feedback from a customer is slightly different than a testimonial. Feedback provides information about a specific detail or process (maybe positive or negative) while a testimonial (mostly positive) focuses on the entire experience. You can use feedback in numerous ways to enhance the quality of an email campaign.
Read more
|
Posted by: Manas on Monday, 12 March 2012
Providing quality customer service even after customers make a purchase helps establish your business as professional and caring. Sending a follow-up SMS message shows that you want customers to be happy before, during and after you make a sale. Not only does this allow customers to voice their opinion, it also gives you a chance to address any concerns or issues they have before they contact you.
Read more
|
Posted by: Manas on Wednesday, 07 March 2012
Even after building a trusting relationship with subscribers, some may still be hesitant to buy from you. This could be for a number of reasons, many of which are beyond your control (increased competition or subscriber mistrust about buying online).
Read more
|
Posted by: Manas on Tuesday, 28 February 2012
Successful email marketing depends on your ability to connect with subscribers. Providing quality information, products and services is just the beginning - how you present the information is just as important because if you can't convince subscribers to buy products and services, then your campaign will not be a successful one.
Read more
|
Posted by: Manas on Monday, 05 December 2011
Good online survey metrics tools allow you to measure your marketing success. Survey marketing tools help you plan programs and then compare your results against a meaningful benchmark or baseline.
Read more
|
Posted by: Kate on Monday, 28 November 2011
Creating online surveys usually translates to more website traffic. When you combine them with email surveys, you also often create a more engaged customer base.
Read more
|
Posted by: Kate on Tuesday, 18 October 2011
Good online survey metrics tools allow you to measure your marketing success. Survey marketing tools help you plan programs and then compare your results against a meaningful benchmark or baseline.
Read more
|
Posted by: Kate on Monday, 17 October 2011
Creating online surveys usually translates to more website traffic. When you combine them with email surveys, you also often create a more engaged customer base.
Read more
|
Posted by: Manas on Thursday, 25 August 2011
Email survey software is essential for any company that wants to query their customer base about how they’re doing and what they need to do in order to improve. It’s not just a way to give your customers a place to air their grievances – although an online survey does serve to satisfy this need, as well – but also to let them know that their voices are heard, and the feedback they have valuable. Online survey tools present the information to you in a plain language that anyone with even a bit of marketing experience can comprehend.
Read more
|
Posted by: Fred on Saturday, 13 August 2011
One thing that you don’t hear enough about are the impacts that a well-run social media campaign can have on turning bad situations into good ones. In this case, we’re talking about the ability to perform damage control. Damage control is what you do to turn public sentiment around if a single angry customer decides to tell the world about their awful experience, and is something that every company should have at the ready as a part of their overall social media plan.
Read more
|
Posted by: Fred on Friday, 12 August 2011
A good online survey service is essential when preparing to poll your list subscribers. Not only will it help you create a structured, logical survey, but it’ll also give you valuable insight into how to turn those results into information you can use to improve the value of your services and fix what needs fixing. But an online survey builder will only do so much. There are some things that are entirely on you to ensure success.
Read more
|
Posted by: Manas on Tuesday, 09 August 2011
If you’ve never really considered the business possibilities that you could tap into using an SMS marketing solution, then mull over this mind blowing fact: there are more cell phones in the world than there are TVs and computers.
Read more
|
Posted by: Kate on Saturday, 06 August 2011
When it comes to online email marketing, the only “experts” you should really be paying full attention to are the ones that know the most about all that can go right and all that can go wrong in mass email campaigns: your email list subscribers.
Read more
|
Posted by: Manas on Sunday, 24 July 2011
Say it with me: social media marketing is not the end of the world. Repeat. Social media marketing is not the end of the world. And again. Once you’ve done this half a dozen times, long enough for the blood to have returned to all your vital organs, it’s time to start thinking about social marketing strategies that will enhance, not kill, your email marketing campaign. If you’ve wasted more than five seconds of your life seeing red over social media’s refusal to just curl up and die, you’ve wasted too much time. And you’ve also wasted op
Read more
|
Posted by: Fred on Friday, 22 July 2011
Email tracking software and email analysis tools are essential if you’re operating an online marketing campaign. Without email analytics in place, you have no way of knowing if your efforts are actually reaching people or just going in one ear and out the other – or, more appropriately, into the inbox and out the recycle bin.
Read more
|
Posted by: Manas on Friday, 22 July 2011
As you should already know, providing your customers with a clear cut method of unsubscribing from your marketing mailers is one of the most important aspects of email marketing. Not only does this help keep things friendly between you and your customers, it also keeps you off of the blacklists of ISPs who jealously guard their clients’ privacy like hungry junkyard dogs. But sometimes, using your email delivery software to give your customers alternatives is the best way to ensure they don’t stray too far.
Read more
|
Posted by: Kate on Monday, 18 July 2011
Online survey tools are critical in collecting the valuable opinions of your customers. Not only do they help create a user friendly interface that’s easy on the eyes for participants, but they also deliver the results back to you in an organized manner that’ll help you make heads or tails of it all.
Read more
|
Posted by: Kate on Wednesday, 06 July 2011
Maybe you’re wondering what all the hubbub is over email marketing surveys. It could even be that you don’t think they apply to your business...
Read more
|
Posted by: Kate on Friday, 01 July 2011
Now that you’ve accepted that business social media marketing should become a big part of your overall marketing campaign, it’s time to make use of that list of email contacts you’ve worked so diligently to procure.
Read more
|
Posted by: Manas on Wednesday, 22 June 2011
"Arm yourself with effective email marketing tools" isn’t just something people tell you to do because they want you to buy their software. Okay, maybe a few – but if you ask around, you’ll also find that there are plenty...
Read more
|
Posted by: Manas on Sunday, 19 June 2011
In the midst of the great feeding frenzy that’s taking place over social media marketing, there’s been a bit of a division between those who feel that email is dead, and those who blame the likes of Facebook and Twitter for killing it off...
Read more
|
Posted by: Kate on Sunday, 22 May 2011
These days, a social media strategy is vital to the success of any company who wants to stay on the cutting edge while they grow their list of contacts. This differs from traditional, direct email marketing because it thrives on the involvement of your followers...
Read more
|
Posted by: Manas on Friday, 13 May 2011
It’s universally agreed that one of the most critical email analysis metrics is your unsubscribe rate.....
Read more
|
Posted by: Fred on Tuesday, 03 May 2011
People usually take online surveys because they are A) looking for something to do or B) they are getting something in return. Online marketing surveys are great because they provide marketers with valuable information......
Read more
|
Posted by: Fred on Wednesday, 27 April 2011
Running a business can sometimes be a bit like feeling your way around in the dark, especially if your contact with your customer base is limited.....
Read more
|
Posted by: Manas on Tuesday, 26 April 2011
Anyone who has used bulk email marketing software probably has recipients with Yahoo! email addresses. Those whose email marketing solution allows them to check analytical data are familiar with the fact that Yahoo! inboxes are the toughest to get their messages delivered to....
Read more
|
Posted by: Kate on Friday, 22 April 2011
Blogs and social networks are popular because they allow for immediate feedback from customers and the opportunity for a business to immediately interact with their customers.....
Read more
|
Posted by: Manas on Saturday, 05 February 2011
A social media strategy can have its fair share of pros and cons. Depending on your familiarity with the medium, developing your social networking tools may require a significant amount of trial and error—but the positives still outweigh the negatives.
Read more
|
Posted by: Kate on Thursday, 09 December 2010
These days, a social media strategy is vital to the success of any company who wants to stay on the cutting edge while they grow their list of contacts.
Read more
|
Posted by: Fred on Tuesday, 30 November 2010
It’s universally agreed that one of the most critical email analysis metrics is your unsubscribe rate....
Read more
|
Posted by: Manas on Thursday, 25 November 2010
People usually take online surveys because they are A) looking for something to do or B) they are getting something in return. Online marketing surveys are great because they provide marketers with valuable information. But using email survey software to deliver targeted questions to your customers may actually be a better way to gather important feedback—especially when it comes to assessing why a customer abandoned their online shopping cart.
Read more
|
Posted by: Manas on Monday, 08 November 2010
Yahoo! inboxes are the toughest to get bulk email marketing messages delivered to. Even the double op-tin, qualified email addresses with the @yahoo.com domain on your distribution list are at risk of having your messages stopped by overly protective spam filters.
Read more
|
|
|
|
