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Multi-Channel Marketing Blog


Every day our content team produces 2-3 awesome blog posts
helping you keep up to date with the latest news.

 
Posted by: Manas on Monday, 05 December 2011

Good online survey metrics tools allow you to measure your marketing success. Survey marketing tools help you plan programs and then compare your results against a meaningful benchmark or baseline.

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Posted by: Kate on Monday, 28 November 2011

Creating online surveys usually translates to more website traffic. When you combine them with email surveys, you also often create a more engaged customer base.

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Posted by: Kate on Tuesday, 18 October 2011

Good online survey metrics tools allow you to measure your marketing success. Survey marketing tools help you plan programs and then compare your results against a meaningful benchmark or baseline.

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Posted by: Kate on Monday, 17 October 2011

Creating online surveys usually translates to more website traffic. When you combine them with email surveys, you also often create a more engaged customer base.

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Posted by: Manas on Thursday, 25 August 2011

Email survey software is essential for any company that wants to query their customer base about how they’re doing and what they need to do in order to improve. It’s not just a way to give your customers a place to air their grievances – although an online survey does serve to satisfy this need, as well – but also to let them know that their voices are heard, and the feedback they have valuable. Online survey tools present the information to you in a plain language that anyone with even a bit of marketing experience can comprehend.

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Posted by: Fred on Saturday, 13 August 2011

One thing that you don’t hear enough about are the impacts that a well-run social media campaign can have on turning bad situations into good ones. In this case, we’re talking about the ability to perform damage control. Damage control is what you do to turn public sentiment around if a single angry customer decides to tell the world about their awful experience, and is something that every company should have at the ready as a part of their overall social media plan.

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Posted by: Fred on Friday, 12 August 2011

A good online survey service is essential when preparing to poll your list subscribers. Not only will it help you create a structured, logical survey, but it’ll also give you valuable insight into how to turn those results into information you can use to improve the value of your services and fix what needs fixing. But an online survey builder will only do so much. There are some things that are entirely on you to ensure success.

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Posted by: Manas on Tuesday, 09 August 2011

If you’ve never really considered the business possibilities that you could tap into using an SMS marketing solution, then mull over this mind blowing fact: there are more cell phones in the world than there are TVs and computers.

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Posted by: Kate on Saturday, 06 August 2011

When it comes to online email marketing, the only “experts” you should really be paying full attention to are the ones that know the most about all that can go right and all that can go wrong in mass email campaigns: your email list subscribers.

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Say it with me: social media marketing is not the end of the world. Repeat. Social media marketing is not the end of the world. And again. Once you’ve done this half a dozen times, long enough for the blood to have returned to all your vital organs, it’s time to start thinking about social marketing strategies that will enhance, not kill, your email marketing campaign. If you’ve wasted more than five seconds of your life seeing red over social media’s refusal to just curl up and die, you’ve wasted too much time. And you’ve also wasted op

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Posted by: Fred on Friday, 22 July 2011

Email tracking software and email analysis tools are essential if you’re operating an online marketing campaign. Without email analytics in place, you have no way of knowing if your efforts are actually reaching people or just going in one ear and out the other – or, more appropriately, into the inbox and out the recycle bin.

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Posted by: Manas on Friday, 22 July 2011

As you should already know, providing your customers with a clear cut method of unsubscribing from your marketing mailers is one of the most important aspects of email marketing. Not only does this help keep things friendly between you and your customers, it also keeps you off of the blacklists of ISPs who jealously guard their clients’ privacy like hungry junkyard dogs. But sometimes, using your email delivery software to give your customers alternatives is the best way to ensure they don’t stray too far.

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Online survey tools are critical in collecting the valuable opinions of your customers. Not only do they help create a user friendly interface that’s easy on the eyes for participants, but they also deliver the results back to you in an organized manner that’ll help you make heads or tails of it all.

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Posted by: Kate on Wednesday, 06 July 2011

Maybe you’re wondering what all the hubbub is over email marketing surveys. It could even be that you don’t think they apply to your business...

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Posted by: Kate on Friday, 01 July 2011

Now that you’ve accepted that business social media marketing should become a big part of your overall marketing campaign, it’s time to make use of that list of email contacts you’ve worked so diligently to procure.

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Posted by: Manas on Wednesday, 22 June 2011

"Arm yourself with effective email marketing tools" isn’t just something people tell you to do because they want you to buy their software. Okay, maybe a few – but if you ask around, you’ll also find that there are plenty...

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In the midst of the great feeding frenzy that’s taking place over social media marketing, there’s been a bit of a division between those who feel that email is dead, and those who blame the likes of Facebook and Twitter for killing it off...

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Posted by: Kate on Sunday, 22 May 2011

These days, a social media strategy is vital to the success of any company who wants to stay on the cutting edge while they grow their list of contacts. This differs from traditional, direct email marketing because it thrives on the involvement of your followers...

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It’s universally agreed that one of the most critical email analysis metrics is your unsubscribe rate.....

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Posted by: Fred on Tuesday, 03 May 2011

People usually take online surveys because they are A) looking for something to do or B) they are getting something in return. Online marketing surveys are great because they provide marketers with valuable information......

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Posted by: Fred on Wednesday, 27 April 2011

Running a business can sometimes be a bit like feeling your way around in the dark, especially if your contact with your customer base is limited.....

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Posted by: Manas on Tuesday, 26 April 2011

Anyone who has used bulk email marketing software probably has recipients with Yahoo! email addresses. Those whose email marketing solution allows them to check analytical data are familiar with the fact that Yahoo! inboxes are the toughest to get their messages delivered to....

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Posted by: Kate on Friday, 22 April 2011

Blogs and social networks are popular because they allow for immediate feedback from customers and the opportunity for a business to immediately interact with their customers.....

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Posted by: Manas on Saturday, 05 February 2011

A social media strategy can have its fair share of pros and cons. Depending on your familiarity with the medium, developing your social networking tools may require a significant amount of trial and error—but the positives still outweigh the negatives.

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Posted by: Kate on Thursday, 09 December 2010

These days, a social media strategy is vital to the success of any company who wants to stay on the cutting edge while they grow their list of contacts.

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It’s universally agreed that one of the most critical email analysis metrics is your unsubscribe rate....

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Posted by: Manas on Thursday, 25 November 2010

People usually take online surveys because they are A) looking for something to do or B) they are getting something in return. Online marketing surveys are great because they provide marketers with valuable information. But using email survey software to deliver targeted questions to your customers may actually be a better way to gather important feedback—especially when it comes to assessing why a customer abandoned their online shopping cart.

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Posted by: Manas on Monday, 08 November 2010

Yahoo! inboxes are the toughest to get bulk email marketing messages delivered to. Even the double op-tin, qualified email addresses with the @yahoo.com domain on your distribution list are at risk of having your messages stopped by overly protective spam filters.

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