Posted by: Michalene on Tuesday, 04 June 2013
Okay, so you have a list and you have a message that you want to get out to your list all you need to do is type out that message and then hit the send button, right? Wrong. Before you even think about sending out an email message to your list, you had better make sure that your email message contains these five things…
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Posted by: Michalene on Tuesday, 04 June 2013
Non-profit organizations have more options than ever when it comes to keeping in touch with a support base of clients, contributors and other companies and people who should receive regular updates. Email marketing is something that every modern business must do to survive these days, and non-profit organizations are no different. Here are some guidelines to follow when it comes to email marketing for your non-profit…
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Posted by: Michalene on Tuesday, 04 June 2013
As a charity, you need to deliver targeted messages to your subscribers that keep them interested in your organization. You also need to have the freedom to conduct email marketing unlimited subscribers, because as your list grows, you do not want to have to pay more money to be able to send messages out. There are several things you should also keep in mind when it comes to email marketing, including…
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Posted by: Michalene on Tuesday, 04 June 2013
Hairdressing businesses have unique needs when it comes to email marketing and it is important to send the right messages to an email list to keep the business rolling along. For hair salons, clients can come and go and it can be difficult to build up a business. Many salons send out special email messages to clients to encourage them to come into the salon for deals and specials. Here are some exclusive email marketing tips for hairdressers…
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Posted by: Michalene on Tuesday, 04 June 2013
Your email list is an important part of your business as a Realtor. You can use your list to let people know the advantages of buying a home in a certain area, or selling their home at a certain time of the year. To keep your list happy, you can send them tips that can help them whether they are buying or selling and offer them a free appraisal estimate if they sign up with you to sell their home. The possibilities are endless, really, but there are some important guidelines that you must follow when it comes to your email list.
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Posted by: Michalene on Tuesday, 04 June 2013
Most businesses are faced with the prospect of having to run an email campaign without prior experience. Larger businesses can afford to hire marketing firms to accomplish this for them, but smaller businesses must be budget conscious and find an alternative to expensive marketing firms. A much more affordable option for small businesses can involve using an email blaster program which takes care of the sending of the emails to a list of recipients at a specified time and day. Here are some email marketing tips from the experts…
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Posted by: Michalene on Tuesday, 04 June 2013
As everyone knows, it is important to grow your email list from the moment you start doing business online. The bigger your list grows, the more subscribers you have to market to and the more chances you have of making more money in sales. It is important to use a reliable email blaster program to ensure that your messages reach the correct recipients. There are some very important things to keep in mind as well when it comes to email marketing…
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Posted by: Murray on Wednesday, 15 May 2013
Visuals. Images. I know what you’re thinking – those don’t belong in newsletters, right? Wrong. Creating a great newsletter with just your handy word processor is nearly impossible. I’m speaking from experience here, too. Most marketers have tried – and failed – to get a nearly-text-only newsletter off the ground. And with today’s need for a high delivery rate email service that’s actually easy to provide, graphically-oriented newsletters just make sense. Here’s why (and how) to get going on image-based newsletters…
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Posted by: Murray on Wednesday, 15 May 2013
Since email marketing is about connecting with your readers, it’s very important to decide on the most advantageous tone for your email campaigns. On one hand, you want to appear professional and so a formal, businesslike tone often seems appropriate. On the other, you want to seem fun and likeable, so a more informal tone can be tempting. Yes, email marketing in Auckland, or anywhere else for that matter, can come down to these minute decisions, so read on to find out the type of tone that we think is best for your campaigns.
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Posted by: Murray on Wednesday, 15 May 2013
At first glance, email blasting may not seem like the nicest thing to do. We’ve all received junky spam emails before, and each time we’re force to hit the “delete” or “spam” buttons is another few seconds wasted to a junk email marketer. But when it comes time to organize a marketing campaign, one fact stares us in the face: email marketing is the higest-ROI marketing platform available today. So how do we implement a mass email campaign without being spammers? Let’s find out…
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Posted by: Murray on Wednesday, 15 May 2013
For better or for worse, books are no longer something found only in a bookstore. With the rise of the Kindle and the proliferation of other mobile reading devices, ebooks have become a viable means for distributing books – and you can take advantage of this trend. Ebooks are easy to distribute, since they can be made into pdfs and marketed across the web for little to no cost (besides your substantial time, of course). But how do you make your ebook take off? In my experience, as long as your ebook is of high quality, all you need is a good high
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Posted by: Murray on Wednesday, 15 May 2013
Email marketing remains one of the most effective marketing platforms available to any business. With the cost of your average online bulk mail service lower than ever and with return on content marketing climbing, neglecting to run a quality email campaign is a foolish way to pursue any marketing strategy. But even if you have made up your mind to craft a high-quality email campaign, how do you ensure that your emails will translate into conversions? One of the ways is to connect with your readers, and much of this connection comes down to the “v
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Posted by: Murray on Wednesday, 15 May 2013
Email marketing is big business these days, but if you’re just starting an email campaign, things can seem a little intimidating. With all the time you are committing to gaining email addresses, designing your emails, then sending and tracking them, it’s important to make sure that your emails are designed for optimal deliverability, readability, and convertibility. Here’s how to make sure you’re doing the right things…
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Posted by: Jane on Wednesday, 15 May 2013
Successful email marketers get results – for themselves, for their companies and for their clients. But becoming a successful email blaster isn’t as hard as it may seem at first glance. Here are 9 things that successful email marketers do – and how you can do them too…
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Posted by: Jane on Wednesday, 15 May 2013
Email marketing forms the backbone of many successful marketing campaigns—and for good reason. Compared to traditional marketing platforms like TV and even social media campaigns, email blasting offers a return on investment that is rarely rivaled by other digital marketing mediums. But once you’ve designed an email strategy and goal, how do you make sure that your specific email offers are up to par? Here’s how…
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Posted by: Anita on Friday, 03 May 2013
If you offer products or services on your website, you likely have a dedicated base of customers who simply need regular reminders to let them know about sales and promotions. And while using email to capitalize on these customers is a good thing, capturing new sales in addition to these is always the goal. Without further ado, here a few tips for gaining additional customers the next time you send a bulk email…
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Posted by: Anita on Wednesday, 01 May 2013
As traditional marketing methods such as radio, TV, and newspaper advertising continue to decline in popularity, bulk emailing remains a growing source of focus for getting the word out about a product and driving sales. While the practice of unlimited email marketing initially seemed to be tarnished by the actions of a few bad apples known as spammers, legislation such as the CAN SPAM act of 2003 codified acceptable practices in the industry. This allowed for its continued growth as well as the entry of many major corporations into the email mark
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Posted by: Murray on Monday, 29 April 2013
You put a lot of effort into your email campaigns. Writing copy, designing graphics, even tracking down email addresses all take significant time and effort. It’s understandable, therefore, that you want to pick the best possible time for sending out those bulk emails. But when is that time? Well, the answer (as usual in the marketing world) depends on a number of factors. Here are a few that should help you narrow down your choices.
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Posted by: Murray on Monday, 29 April 2013
Bulk marketing services are popular, and for good reason. Email marketing is a cost-efficient way to reach nearly unlimited potential customers with high-quality targeted content. Maybe you prefer personal emails over bulk emails, or maybe you’re weighing whether to start an email campaign at all. In either case, it’s a no brainer – mass email marketing is a great way to take your marketing campaigns to the next level.
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Posted by: Murray on Monday, 29 April 2013
Email marketing articles talk a lot about subject lines, email frequency, and auto responder programs. One critical element that is often overlooked, however, is the actual content of emails sent to your recipients. After all, you can have all the above locked down and still send out junk that nobody wants to read.
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Posted by: Murray on Monday, 29 April 2013
We get it – not all of you are professional email marketers who read the top marketing blogs every morning. Most of us are business owners, or division managers, or even entry-level marketers who just need a quick course into how to send a bulk email or two. Relax, we’ve got you covered.
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Posted by: Murray on Monday, 29 April 2013
A retail business is just like any other business – great marketing will bring great returns. Although most retails businesses aren’t strangers to email marketing, many are overly reliant on more traditional forms of marketing, like newspaper advertising, TV and radio advertising, and direct mail coupons and flyers. All of these can be good marketing strategies if done correctly, but it is hard to overlook the high ROI of email marketing. The ability to send unlimited emails has made email marketing very inexpensive, but email still reaches most
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Posted by: Murray on Monday, 29 April 2013
Despite the recent proliferation of other online marketing strategies, mass emailing remains one of the best ways to reach customers and convert sales. After all, no other medium connects so many people at any given time and in any given place. Smartphones have given consumers nearly 24/7 access to email, and the ability to reach these increasingly-savvy consumers is vital for any company.
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Posted by: Murray on Monday, 29 April 2013
Many readers have likely been in the email marketing game for some time — After all, email was the major consumer innovation that allowed marketers to reach individual consumers. Before social media, there was email. Most of you who have been involved with email marketing have used newsletters at some point or another, so it stands to reason that some newsletter techniques have gotten stale over the years. Looking for a way to improve your bulk marketing services with newsletters? Read on…
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Posted by: Murray on Monday, 29 April 2013
Email marketing may not be the latest, most exciting marketing platform, but it’s a tried-and-true component of nearly every successful online marketing campaign. Just think – what other platform reaches almost every online consumer at almost every moment of every day?
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Posted by: Murray on Monday, 29 April 2013
It always shocks me to hear that a company - whether it’s a brick-and-mortar retail store or a pure marketing outfit – doesn’t put much stock in mass email campaigns. It especially saddens me when I hear that these companies don’t do much marketing at all for “cost reasons,” or they rely on bargain-basement forms of traditional marketing. Unlimited email marketing makes so much sense for so many reasons.
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Posted by: Anita on Monday, 29 April 2013
Companies around the world have gravitated towards mass email campaigns as an effective way to sell their products. Bulk emailing, done properly, can reach prospects in a way that more indirect sources of marketing aren’t able to do at a fraction of the cost of traditional marketing approaches. Given this compelling value proposition, it’s no wonder the practice has grown in popularity. However, this popularity has led to a backlash when it comes to unwanted bulk email, also known as spam. Below you will find a list of some of the most commo
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Posted by: Anita on Monday, 29 April 2013
Reaching out to customers and prospects via bulk emailing is an important way for you to increase your sales and get your message out there. In today’s information-saturated world however, harried consumers may forget about you if they don’t hear from you on a regular basis. Following are some tips for planning and executing a mass email campaign.
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Posted by: Anita on Monday, 29 April 2013
Unlimited email marketing is a wonderful tool to get the message out about your products and services widely without spending an arm and a leg. But the process has its pitfalls, so take care to avoid the following dumb things email marketers have been known to do when you conduct your next campaign.
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Posted by: Racquel on Friday, 26 April 2013
A lot of marketers are engaging in the practice of email marketing to promote their products and services; however some are unaware of the difference between opt-in and spam email marketing. It is quite understandable that the two concepts would be misunderstood; however, there really are key differences between the two, as explained below.
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Posted by: Racquel on Friday, 26 April 2013
It goes without saying that most online marketers will be familiar with content marketing as a strategy — getting content onto the internet in an effort to get people to come to your website and/or your social media pages. If you’re new to content marketing, or an old pro looking to brush up your skills, read on!
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Posted by: Racquel on Friday, 26 April 2013
An essential part of targeting and engaging with prospective customers online is mass email marketing. This super effective way of communicating with customers comes with its advantages and disadvantages. It’s important for marketers to spend time designing their mass emailing marketing campaign in a way that increases their open rates. Here are a few ideas for doing just that…
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Posted by: Racquel on Friday, 26 April 2013
All marketers will undoubtedly work on creating perfect emails and an autoresponder message that will increase their sales figures and reduce their bounce rates. Deliverability is a very big concern with marketers as no one wants to know that most of their emails are not reaching their customers, which in turn means reduced profit potential.
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Posted by: Murray on Thursday, 11 April 2013
Mass email should be a centerpiece of any business marketing campaign. Everyone is connected to an email account these days, and timely emails are a perfect way to get information out to a receptive audience. The problem, of course, is how to get your recipients to read the information in each email. In this article, I’ll give you a few tips on how to boost your email deliverability rate – and boost your revenues in the process.
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Posted by: Murray on Thursday, 11 April 2013
Email has been a great marketing strategy since the mid-90s, and mass emailing has made it even easier and more important in 2013. Whether you’re a startup that just setting up an email strategy or an older firm in need of an overhaul, you can benefit from this step-by-step guide on setting up a successful marketing strategy.
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Posted by: Murray on Thursday, 11 April 2013
Managing priorities in a small business is always tough, but one thing is for certain – email marketing is an essential tool. Although bulk marketing services abound, it can be difficult to get good advice about how to use limited resources in managing a successful email marketing campaign. Well, never fear. I’ve been a small business employee and seen first-hand how good email marketing can lead to great results, and how mistakes in email marketing can be costly. Here a few ways to learn from my experience.
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Posted by: Murray on Thursday, 11 April 2013
Despite the rise of social media marketing and other forms of unique marketing content, email marketing is far from dead. 92% of adult internet users still maintain an email account, and most have access to that account all day via PC’s and mobile devices.
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Posted by: Murray on Thursday, 11 April 2013
An email marketing campaign is an essential component for any small business. Whether you’re a mom and pop grocery store or an internet marketing firm, email is a powerful way to reach a wide segment of the population and provide them with relevant content. If you’re just starting out, however, you may find the process daunting. After all, the ability to send unlimited emails is a relatively new development and can be a little foreign to some business owners.
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Posted by: Murray on Thursday, 11 April 2013
Email is still one of the most effective marketing strategies available to businesses. Nearly all adults who use the internet maintain email accounts, and most are connected to those accounts throughout the day. Email is still better at delivering timely and tailored messages to all of your potential customers.
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Posted by: Murray on Thursday, 11 April 2013
Despite the rise of social media and other popular marketing platforms, email remains one of the most effective and profitable ways to reach potential customers. With the ability to send bulk email, software that can help you manage your mailing lists, and websites like this one that can advise you on best practices, there’s no excuse for having a subpar email strategy.
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Posted by: Murray on Wednesday, 06 March 2013
One of the most important aspects to executing a marketing campaign is the ability to reach customers through email. After all, everyone’s got an email account these days, and if you’re sending someone an email, chances are that person opted into your bulk emailing list at some point. Actually, I take that back – I should say that if you’re running a good campaign, that person opted into your email list. If you’re sending emails to random accounts from either scraping addresses on the web or purchasing email lists, you’re probably breaki
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Posted by: Murray on Wednesday, 06 March 2013
Your team has put in a lot of hard work. You’ve designed your products, built a good marketing strategy, and are ready to interface with customers when the time comes to make a sale. But how do you get the word out? Email is certainly going to be one of the most important marketing strategies your firm employs, but it won’t get very far if your emails are unable to reach customer inboxes.
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Posted by: Murray on Wednesday, 06 March 2013
Of all the marketing initiatives your firm can undertake, email marketing may be the most profitable. Recent studies have shown that email marketing Return on Investment averages around $40 per $1 spent – a figure that blows keyword ads and banner ads out of the water.
Chances are you’re doing some email marketing. After all, nearly everyone has an email account and email is the perfect way to send a tailored and personal message to all of your potential customers. But if you’re wondering why your emails aren’t translating into sales, you
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Posted by: Rosario on Tuesday, 26 February 2013
Can you ever have too much of a good thing? If you are utilizing the latest unlimited email marketing software to give your campaign the widest possible scope it may appear not. However, quantity isn’t everything, and no matter how powerful the program being used may be, the quality of the campaign deserves its fair share of attention as well, especially when it comes to avoiding the following 3 email marketing blunders.
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Posted by: Jules on Tuesday, 26 February 2013
Mass email campaigns have become the ultimate secret of running successful marketing campaigns. However, one cannot simply start sending bulk emails randomly and expect dramatic results. In fact, an improper and unorganized campaign may rather sabotage the reputation of the sender. Once the reputation is damaged, most percentage of emails will not even reach the inbox of the targeted audience.
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Posted by: Anita on Tuesday, 05 February 2013
One of the best ways for businesses to get the word out about a particular product or service that they offer or support is via email marketing or mass emailing.
Email marketing is not, however, as simple as it seems. Do not fear this complexity however, as success can be achieved by using these 5 tips for your next email marketing campaign.
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Posted by: Joel on Wednesday, 30 January 2013
One of the first things marketing representatives think of when they send bulk emails is a catchy subject line. It is easily arguable that the “From” line is just as, if not more than, important though. Most bulk email applications will allow you to display what your recipient will see in the “From” line.
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Posted by: Joel on Thursday, 24 January 2013
Even though text-based emails are still being extensively used by email marketers, today, the rich offerings from good-quality email service providers enable you to alter the design and look of your emails according to your taste and requirements. Having an attractive email design that draws the attention of your recipients is almost as important as having an attractive subject line in the first place.
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Posted by: Jules on Tuesday, 22 January 2013
It’s easy to get distracted in the age of information overload. Nowhere is this more apparent than in the online environment.
Email alerts, chat sessions and the constant beckoning of social media make it harder for web users to stay focused on the task at hand.
For internet marketers this is very real problem with real bottom-line ramifications.
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Posted by: Jonathan on Monday, 17 December 2012
What’s the secret to real returns from your ecommerce project?
It’s not about having huge traffic to your website.
It’s not about having the lowest priced offering in your market.
It’s not about having a sophisticated social media presence.
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Posted by: Jonathan on Friday, 30 November 2012
Most marketers (as well as consumers) feel that automated emails are little more than a pain and hardly ever get a response. While that may be true for 98% of the crowd, there’s something the other 2% does, that makes automated email marketing the most powerful weapon of successful email marketers.
Autoresponders, however, are more than just event-based emails sent at specific intervals to a list of people who have performed a certain action. Actually, they’re the Holy Grail of engagement-driven marketing…
Read on to see what we’re talki
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Posted by: Marta on Thursday, 22 November 2012
Most of us are well aware of the potential of a well-targeted email marketing campaign. Despite this awareness however, most marketers often fail to realize that email marketing can yield the desired outcomes only if the right message gets in front of the right people. Segmenting your email list is one basic strategy that can help you extract the most out of your overall email marketing efforts…
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Posted by: Marta on Thursday, 22 November 2012
It may not be the most earth-shattering revelation, but it bears repeating: Spending increases during the holiday break. If you’re looking to get some of it from your next bulk emailing campaign, you’re going to have to take action to get noticed amongst the flood of emails hitting inboxes at this time of year.
So here is the simple seven-step recipe for making yourself heard over the email noise and getting piece of that holiday spending pie…
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Posted by: Sonia on Friday, 16 November 2012
It’s not the most earth-shattering revelation, but it bears repeating: Spending increases in the holiday break. If you’re looking to get some of it from your next bulk emailing campaign, you’re going to have to take action to get noticed amongst the flood of emails hitting inboxes at this time of year.
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Posted by: Jaclyn on Tuesday, 06 November 2012
Sending bulk emails in a mass marketing campaign is a great way to spread the word about your business and the products and/or services you offer to both existing and potential customers. However, sending bulk emails often means that your message will go undelivered to a significant percentage of your bulk marketing list if you have not validated the addresses in that list. This article will shed some light on the best practices for email validation in bulk email messaging campaigns.
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Posted by: Melissa on Friday, 12 October 2012
While modern high volume emailing services offer a convenient and cost-effective way to convey your message to a large base of clients, as well as a huge range of back-end and add-on functionality, there’s one thing they can’t tell you: How often should you be emailing your subscribers?
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Posted by: Jonathan on Thursday, 11 October 2012
Running a successful bulk email campaign can sometimes feel like a perilous task. What’s at stake, what can go wrong, and the consequences if it does go wrong can make the job hair-raising for even the most hardened marketer.
But really, it shouldn’t be that hard. So why do so many marketers go so wrong? And how you ensure you do it right?
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Posted by: Melissa on Wednesday, 10 October 2012
Bulk email can be a powerful marketing tool if it is used in the right way. Just what is the right way, though? Here are 5 simple suggestions and you can use to improve your online bulk mailing campaign quickly and easily.
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Posted by: on Wednesday, 06 June 2012
Goal setting is an important component to any email marketing campaign. First, goals help you determine what you expect from a campaign. Second, goals give you something to strive for (this makes getting up every morning to write, publish and connect with subscribers much more fun). Third, you need goals to measure how successful your business is and how to make it even more successful in the future.
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Posted by: Manas on Wednesday, 16 May 2012
Personalize, personalize, personalize! This has become a mantra in many email marketing circles over the years. If you make email messages personal, you will increase sales – or that's the theory anyway. The truth is that it depends on your list and how you communicate and interact with the people on it. Some people will respond to personalized email, others will not – there's also a small group that could care less – as long as you provide informational content and good deals, they really don't care if you know their name or not.
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Posted by: Manas on Wednesday, 16 May 2012
Subject lines can oftentimes become the most difficult email content to craft. Because you want to instantly grab a subscriber's attention to get them to open your message, using big, bold language, loud punctuation! and other visual cues may seem the most logical way to go. Unfortunately, as spam rates increase, subscribers have become more suspicious and may not open your message if the subject line appears too 'spammy.'
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Posted by: on Tuesday, 15 May 2012
Email security has improved over the years, but even with advances in encryption, fire walls and other types of security, your mailing list may be compromised at some point. Prepare in advance so you can provide instant damage control to save subscribers from becoming victims and save the reputation of your business.
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Posted by: Manas on Thursday, 10 May 2012
Segmenting your mailing list can help you market specific goods and services more effectively. But if you segment too much or create groups that are too similar, you may end up sending people similar types of information or not enough information, which defeats the purpose. To create effective list segments, you need to learn as much as possible about those on your list. Determine what separates them (even if they're all interested in the same goods and services you provide) to create a more personalized email experience.
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Posted by: on Tuesday, 08 May 2012
As an Internet marketer or small business owner, one of your goals is to get people to visit your website or landing page. Email marketing helps you connect with those most likely to make a purchase. But sending helpful, valuable information week after week isn't enough to get people to your site – it may remind people that you exist, but unless you really tempt them to click on your website link, you won't make a sale.
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Posted by: on Thursday, 26 April 2012
For some products and services, email campaigns just don't provide the in-depth information needed to make an informed decision about whether to make a purchase. This is especially true for industrial products and other products designed for business use. If you sell mostly to businesses, use email to get people interested in knowing more about your products, rather than to make a purchase after a few friendly emails.
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Posted by: on Tuesday, 24 April 2012
Bonus products such as special reports, eBooks, and VIP membership access to exclusive events and information make potential and existing subscribers feel appreciated. Overuse of these products, however, diminishes their effectiveness. But when used properly, you can increase customer loyalty and encourage people to sign up to receive email messages.
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Posted by: on Monday, 23 April 2012
Subscribers opt-out of mailing lists all the time. It's a fact of life that Internet marketers and small business owners have to accept. Understanding why people opt-out can help reduce opt-out requests and help you hold on to subscribers for a little longer.
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Posted by: on Monday, 23 April 2012
For many customers, local super markets, in addition to buying food, are places to meet friends, talk with employees, and socialize with strangers. Introducing customers to your employees not only creates a level of trust, but is a useful sales tool. Customers made to feel comfortable tend to buy more – and return each time they need something.
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Posted by: Manas on Monday, 23 April 2012
An email series typically includes three to five email messages that have the same theme or topic. You can use this type of marketing to educate, inform, and sell products to subscribers. An effective email series provides valuable information subscribers can use at any time.
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Posted by: on Monday, 23 April 2012
Holiday shopping means big business for supermarkets and other retail. Making sure people know when sales start and end, how much they can save, and which products will be included is important, especially when competing with other supermarkets and with online retailers.
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Posted by: Manas on Monday, 23 April 2012
If you're not careful, email marketing could take over your life. Well, maybe not completely, but there are plenty of ways to make communicating with subscribers much easier – and you don't have to spend a lot to do so. Make marketing products online as carefree as possible and you will enjoy building a profitable and solid business. Get bogged down by the little details and you may end up rethinking your decision to start this business in the first place.
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Posted by: on Wednesday, 18 April 2012
Getting to know your customers wants and needs is the best way to go about fulfilling them. But how do you really get to know people when they only shop at your supermarket once or twice a week or a few times a month? Sending periodic surveys allows you to reach out and solicit comments, suggestions, and advice from those who frequent your market the most. Use this information to stock popular products, increase sales, and provide even better customer service.
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Posted by: on Tuesday, 17 April 2012
Even if your supermarket publishes (in print) weekly circulars and other supermarket news featuring discount products for the upcoming week, most people won't see it unless they visit your store. Increase foot traffic and sales by sending circulars to those on your subscriber list. Sending weekly lists of discounted products via email helps customers plan their trip and save money.
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Posted by: Manas on Tuesday, 17 April 2012
Sending those on your subscriber list coupons is a great way to get them to visit your supermarket more frequently. Whether you send a 'deal of the week' coupon or occasional coupons to thank people for being loyal customers, helping people save money will lead to increased sales. After all, few people visit the supermarket to buy only what they need. Get people in the store and they will more than likely buy a few additional items – especially if they can save some money using coupons you provide!
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Posted by: on Friday, 13 April 2012
Successful marketers and business owners never rely on one marketing channel to gain a foothold and build a brand in their niche markets. In addition to email marketing, many businesses still rely on direct mail marketing (brochures, postcards, fliers), social media marketing, SMS marketing, advertising in newspapers and magazines, billboards, and word-of-mouth (referrals).
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Posted by: Manas on Friday, 13 April 2012
Video content adds interesting and potentially profitable layers to any email campaign. Presenting valuable information in a new way lets subscribers know that you're a serious business person who takes the time not only to create something of value, but also something that's entertaining and fun as well. But before you produce and send video content to subscribers, here are some ways to ensure success.
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Posted by: on Thursday, 12 April 2012
Grabbing subscriber attention and holding it for long periods of time in the hopes of making one or multiple sales is wishful thinking - especially with increasing competition, social media, and other distractions. In most cases, you only have a few weeks to get subscribers to make a purchase. After that, readership drops off and subscribers move on.
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Posted by: Manas on Thursday, 12 April 2012
Adding links to email messages helps your campaign in two ways – guide and track. Guiding subscribers to websites and product landing pages increases your chances for a sale. A lesser known reason involves tracking subscriber movements. Since most email service providers allow you to track the number of click-throughs, open rates and other marketing analytics, you can monitor subscriber activity to determine which information results in the most sales.
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Posted by: on Wednesday, 04 April 2012
Partnering with other business owners and online marketers can be a great way to increase your support network (who understands the trials of online marketing better than those engaged in it themselves?), market to new niches, and generate new ideas for current and future products. When partnering with people, it's a good idea to learn as much about their business and how they approach business to ensure you're both a good match before agreeing to anything.
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Posted by: on Tuesday, 06 March 2012
SMS is not only useful for marketing purposes; it can also be used in emergency situations. Alerting customers and communicating with emergency medical personnel are just two of the many ways you can use text messages to spread the word and stay in contact during an emergency situation.
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Posted by: on Thursday, 09 February 2012
Keeping people motivated to visit your gym can be difficult. In most cases, it's not that people aren't satisfied with your services; it's that they have simply lost interest in exercising and staying active. But with mobile campaigns, you can help maintain that motivation to keep a steady stream of clients moving through your gym. You can also easily share important information and send reminders about classes and training sessions.
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Posted by: on Tuesday, 20 December 2011
When you’re looking for an effective email marketing tool, custom design ability is an exciting and profitable option. Selecting the right bulk email solution can make the difference between superior and inferior marketing success.
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Posted by: Manas on Monday, 19 December 2011
When your business budget is dangerously tight, changing email marketing software may appear challenging. However, using the best bulk email tools improves deliverability and open rates. Can you really afford to risk hurting your marketing strategy?
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Posted by: on Monday, 28 November 2011
Creating online surveys usually translates to more website traffic. When you combine them with email surveys, you also often create a more engaged customer base.
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Posted by: Manas on Tuesday, 15 November 2011
These guidelines can be useful if you haven't yet sent out your email(s), and want to keep the scores low (or negative) to avoid false-positive problems.
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Posted by: on Monday, 17 October 2011
Creating online surveys usually translates to more website traffic. When you combine them with email surveys, you also often create a more engaged customer base.
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Posted by: Manas on Friday, 17 June 2011
There are people who will argue that the emergence of social media is the death knell of email marketing. This belief is even further supported by predictions that people's dependence on applications like Facebook and Twitter to stay...
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Posted by: on Friday, 20 May 2011
Website surveys and email surveys are vital to determining how your company is doing in the eyes of your customers. But with a market seemingly flooded with survey software programs, how can you really determine which is right for your purposes...
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Posted by: Manas on Tuesday, 03 May 2011
In any economy, cost is going to be the first thing looked at when choosing and online survey software application.....
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Posted by: Manas on Sunday, 01 May 2011
Email list management is a fancy way of describing the means by which a company builds up and maintains its list of contacts.....
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Posted by: on Thursday, 07 April 2011
There are great benefits to using SMS marketing software that you’ve probably considered, and some you might not have. Remember, text message marketing is a lot different from standard email marketing—people can get fussy about what comes to their email inbox, but they can be downright persnickety in their intolerance for SMS marketing tactics....
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Posted by: Manas on Tuesday, 01 February 2011
Choosing the right online survey software is usually the first thing marketers look at when instituting surveys as part of their market research strategy. Online survey software is important because no one wants to spend money on an application that doesn’t do everything they want or expect, the problem is they often don’t know what they want until after they have spent a good portion of their budget on the software itself.
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Posted by: on Sunday, 26 December 2010
In a survey conducted by eROI it was found that over 18 percent of email marketers don’t have any clue as to how their campaigns are doing because they are not using any email analytics to track how things are going.
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Posted by: Manas on Saturday, 25 December 2010
The use of email tracking software is essential for targeted email campaigns because the software reports to the marketing team what is actually going on when the recipient gets the email message. But in order for email tracking software to be effective, it must contain certain features that make it possible to collect data on essential email marketing statistics.
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Posted by: on Wednesday, 08 December 2010
Website surveys and email surveys are vital to determining how your company is doing in the eyes of your customers...
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Posted by: on Thursday, 25 November 2010
Email list management is a fancy way of describing the means by which a company builds up and maintains its list of contacts. A company will invest in list management software to ensure it’s able to keep up with the demands of a rapidly growing email contact list—the opt-in handlings, the bouncebacks, and the unsubscribe requests.
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Posted by: Manas on Wednesday, 27 October 2010
Email marketing is only effective if the marketing message actually makes it to your subscribers inbox. However, thanks to the "Bad Apples", some genuine email marketers and their messages often get trapped in Spam Filters and the sender is often painted with the same brush as a serial spammer.
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