Posted by: Manas on Wednesday, 16 May 2012
Personalize, personalize, personalize! This has become a mantra in many email marketing circles over the years. If you make email messages personal, you will increase sales – or that's the theory anyway. The truth is that it depends on your list and how you communicate and interact with the people on it. Some people will respond to personalized email, others will not – there's also a small group that could care less – as long as you provide informational content and good deals, they really don't care if you know their name or not.
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Posted by: Manas on Wednesday, 16 May 2012
Subject lines can oftentimes become the most difficult email content to craft. Because you want to instantly grab a subscriber's attention to get them to open your message, using big, bold language, loud punctuation! and other visual cues may seem the most logical way to go. Unfortunately, as spam rates increase, subscribers have become more suspicious and may not open your message if the subject line appears too 'spammy.'
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Posted by: Cornelis on Tuesday, 15 May 2012
Email security has improved over the years, but even with advances in encryption, fire walls and other types of security, your mailing list may be compromised at some point. Prepare in advance so you can provide instant damage control to save subscribers from becoming victims and save the reputation of your business.
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Posted by: Manas on Thursday, 10 May 2012
Segmenting your mailing list can help you market specific goods and services more effectively. But if you segment too much or create groups that are too similar, you may end up sending people similar types of information or not enough information, which defeats the purpose. To create effective list segments, you need to learn as much as possible about those on your list. Determine what separates them (even if they're all interested in the same goods and services you provide) to create a more personalized email experience.
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Posted by: Cornelis on Tuesday, 08 May 2012
As an Internet marketer or small business owner, one of your goals is to get people to visit your website or landing page. Email marketing helps you connect with those most likely to make a purchase. But sending helpful, valuable information week after week isn't enough to get people to your site – it may remind people that you exist, but unless you really tempt them to click on your website link, you won't make a sale.
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Posted by: Cornelis on Thursday, 26 April 2012
For some products and services, email campaigns just don't provide the in-depth information needed to make an informed decision about whether to make a purchase. This is especially true for industrial products and other products designed for business use. If you sell mostly to businesses, use email to get people interested in knowing more about your products, rather than to make a purchase after a few friendly emails.
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Posted by: Cornelis on Tuesday, 24 April 2012
Bonus products such as special reports, eBooks, and VIP membership access to exclusive events and information make potential and existing subscribers feel appreciated. Overuse of these products, however, diminishes their effectiveness. But when used properly, you can increase customer loyalty and encourage people to sign up to receive email messages.
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Posted by: Cornelis on Monday, 23 April 2012
Subscribers opt-out of mailing lists all the time. It's a fact of life that Internet marketers and small business owners have to accept. Understanding why people opt-out can help reduce opt-out requests and help you hold on to subscribers for a little longer.
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Posted by: Cornelis on Monday, 23 April 2012
For many customers, local super markets, in addition to buying food, are places to meet friends, talk with employees, and socialize with strangers. Introducing customers to your employees not only creates a level of trust, but is a useful sales tool. Customers made to feel comfortable tend to buy more – and return each time they need something.
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Posted by: Manas on Monday, 23 April 2012
An email series typically includes three to five email messages that have the same theme or topic. You can use this type of marketing to educate, inform, and sell products to subscribers. An effective email series provides valuable information subscribers can use at any time.
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Posted by: Cornelis on Monday, 23 April 2012
Holiday shopping means big business for supermarkets and other retail. Making sure people know when sales start and end, how much they can save, and which products will be included is important, especially when competing with other supermarkets and with online retailers.
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Posted by: Manas on Monday, 23 April 2012
If you're not careful, email marketing could take over your life. Well, maybe not completely, but there are plenty of ways to make communicating with subscribers much easier – and you don't have to spend a lot to do so. Make marketing products online as carefree as possible and you will enjoy building a profitable and solid business. Get bogged down by the little details and you may end up rethinking your decision to start this business in the first place.
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Posted by: Cornelis on Wednesday, 18 April 2012
Getting to know your customers wants and needs is the best way to go about fulfilling them. But how do you really get to know people when they only shop at your supermarket once or twice a week or a few times a month? Sending periodic surveys allows you to reach out and solicit comments, suggestions, and advice from those who frequent your market the most. Use this information to stock popular products, increase sales, and provide even better customer service.
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Posted by: Cornelis on Tuesday, 17 April 2012
Even if your supermarket publishes (in print) weekly circulars and other supermarket news featuring discount products for the upcoming week, most people won't see it unless they visit your store. Increase foot traffic and sales by sending circulars to those on your subscriber list. Sending weekly lists of discounted products via email helps customers plan their trip and save money.
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Posted by: Manas on Tuesday, 17 April 2012
Sending those on your subscriber list coupons is a great way to get them to visit your supermarket more frequently. Whether you send a 'deal of the week' coupon or occasional coupons to thank people for being loyal customers, helping people save money will lead to increased sales. After all, few people visit the supermarket to buy only what they need. Get people in the store and they will more than likely buy a few additional items – especially if they can save some money using coupons you provide!
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Posted by: Cornelis on Friday, 13 April 2012
Successful marketers and business owners never rely on one marketing channel to gain a foothold and build a brand in their niche markets. In addition to email marketing, many businesses still rely on direct mail marketing (brochures, postcards, fliers), social media marketing, SMS marketing, advertising in newspapers and magazines, billboards, and word-of-mouth (referrals).
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Posted by: Manas on Friday, 13 April 2012
Video content adds interesting and potentially profitable layers to any email campaign. Presenting valuable information in a new way lets subscribers know that you're a serious business person who takes the time not only to create something of value, but also something that's entertaining and fun as well. But before you produce and send video content to subscribers, here are some ways to ensure success.
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Posted by: Cornelis on Thursday, 12 April 2012
Grabbing subscriber attention and holding it for long periods of time in the hopes of making one or multiple sales is wishful thinking - especially with increasing competition, social media, and other distractions. In most cases, you only have a few weeks to get subscribers to make a purchase. After that, readership drops off and subscribers move on.
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Posted by: Manas on Thursday, 12 April 2012
Adding links to email messages helps your campaign in two ways – guide and track. Guiding subscribers to websites and product landing pages increases your chances for a sale. A lesser known reason involves tracking subscriber movements. Since most email service providers allow you to track the number of click-throughs, open rates and other marketing analytics, you can monitor subscriber activity to determine which information results in the most sales.
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Posted by: Cornelis on Wednesday, 04 April 2012
Partnering with other business owners and online marketers can be a great way to increase your support network (who understands the trials of online marketing better than those engaged in it themselves?), market to new niches, and generate new ideas for current and future products. When partnering with people, it's a good idea to learn as much about their business and how they approach business to ensure you're both a good match before agreeing to anything.
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Posted by: Cornelis on Tuesday, 06 March 2012
SMS is not only useful for marketing purposes; it can also be used in emergency situations. Alerting customers and communicating with emergency medical personnel are just two of the many ways you can use text messages to spread the word and stay in contact during an emergency situation.
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Posted by: Cornelis on Thursday, 09 February 2012
Keeping people motivated to visit your gym can be difficult. In most cases, it's not that people aren't satisfied with your services; it's that they have simply lost interest in exercising and staying active. But with mobile campaigns, you can help maintain that motivation to keep a steady stream of clients moving through your gym. You can also easily share important information and send reminders about classes and training sessions.
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Posted by: Kate on Tuesday, 20 December 2011
When you’re looking for an effective email marketing tool, custom design ability is an exciting and profitable option. Selecting the right bulk email solution can make the difference between superior and inferior marketing success.
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Posted by: Manas on Monday, 19 December 2011
When your business budget is dangerously tight, changing email marketing software may appear challenging. However, using the best bulk email tools improves deliverability and open rates. Can you really afford to risk hurting your marketing strategy?
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Posted by: Kate on Monday, 28 November 2011
Creating online surveys usually translates to more website traffic. When you combine them with email surveys, you also often create a more engaged customer base.
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Posted by: Manas on Tuesday, 15 November 2011
These guidelines can be useful if you haven't yet sent out your email(s), and want to keep the scores low (or negative) to avoid false-positive problems.
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Posted by: Kate on Monday, 17 October 2011
Creating online surveys usually translates to more website traffic. When you combine them with email surveys, you also often create a more engaged customer base.
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Posted by: Manas on Friday, 17 June 2011
There are people who will argue that the emergence of social media is the death knell of email marketing. This belief is even further supported by predictions that people's dependence on applications like Facebook and Twitter to stay...
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Posted by: Kate on Friday, 20 May 2011
Website surveys and email surveys are vital to determining how your company is doing in the eyes of your customers. But with a market seemingly flooded with survey software programs, how can you really determine which is right for your purposes...
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Posted by: Manas on Tuesday, 03 May 2011
In any economy, cost is going to be the first thing looked at when choosing and online survey software application.....
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Posted by: Manas on Sunday, 01 May 2011
Email list management is a fancy way of describing the means by which a company builds up and maintains its list of contacts.....
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Posted by: Cornelis on Thursday, 07 April 2011
There are great benefits to using SMS marketing software that you’ve probably considered, and some you might not have. Remember, text message marketing is a lot different from standard email marketing—people can get fussy about what comes to their email inbox, but they can be downright persnickety in their intolerance for SMS marketing tactics....
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Posted by: Manas on Tuesday, 01 February 2011
Choosing the right online survey software is usually the first thing marketers look at when instituting surveys as part of their market research strategy. Online survey software is important because no one wants to spend money on an application that doesn’t do everything they want or expect, the problem is they often don’t know what they want until after they have spent a good portion of their budget on the software itself.
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Posted by: Kate on Sunday, 26 December 2010
In a survey conducted by eROI it was found that over 18 percent of email marketers don’t have any clue as to how their campaigns are doing because they are not using any email analytics to track how things are going.
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Posted by: Manas on Saturday, 25 December 2010
The use of email tracking software is essential for targeted email campaigns because the software reports to the marketing team what is actually going on when the recipient gets the email message. But in order for email tracking software to be effective, it must contain certain features that make it possible to collect data on essential email marketing statistics.
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Posted by: Fred on Wednesday, 08 December 2010
Website surveys and email surveys are vital to determining how your company is doing in the eyes of your customers...
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Posted by: Cornelis on Thursday, 25 November 2010
Email list management is a fancy way of describing the means by which a company builds up and maintains its list of contacts. A company will invest in list management software to ensure it’s able to keep up with the demands of a rapidly growing email contact list—the opt-in handlings, the bouncebacks, and the unsubscribe requests.
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Posted by: Manas on Wednesday, 27 October 2010
Email marketing is only effective if the marketing message actually makes it to your subscribers inbox. However, thanks to the "Bad Apples", some genuine email marketers and their messages often get trapped in Spam Filters and the sender is often painted with the same brush as a serial spammer.
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