Posted by: Murray on Wednesday, 15 May 2013
At first glance, email blasting may not seem like the nicest thing to do. We’ve all received junky spam emails before, and each time we’re force to hit the “delete” or “spam” buttons is another few seconds wasted to a junk email marketer. But when it comes time to organize a marketing campaign, one fact stares us in the face: email marketing is the higest-ROI marketing platform available today. So how do we implement a mass email campaign without being spammers? Let’s find out…
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Posted by: Anita on Wednesday, 01 May 2013
Launching a bulk email campaign can be an effective way to reach a mass audience without incurring the high costs typically involved in using traditional advertising methods such as radio or television. However, the downside to this is that unlimited email marketing has been abused at times by those who send out mass emails without following proper procedure or allowing consumers the choice of continuing to receive such solicitations. Below are some tips for using email marketing while avoiding being labeled as a spammer.
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Posted by: Anita on Wednesday, 01 May 2013
As traditional marketing methods such as radio, TV, and newspaper advertising continue to decline in popularity, bulk emailing remains a growing source of focus for getting the word out about a product and driving sales. While the practice of unlimited email marketing initially seemed to be tarnished by the actions of a few bad apples known as spammers, legislation such as the CAN SPAM act of 2003 codified acceptable practices in the industry. This allowed for its continued growth as well as the entry of many major corporations into the email mark
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Posted by: Anita on Monday, 29 April 2013
Many times companies send bulk email online with high hopes, only to find that their conversion rates have been sabotaged by an inordinately high rate of delivery failures. This occurs when many of the emails you’ve sent get directed to the spam filter of the recipient, and are never read. A few tips for improving your delivery rates and avoiding the dreaded spam treatment are listed below.
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Posted by: Racquel on Friday, 26 April 2013
A lot of marketers are engaging in the practice of email marketing to promote their products and services; however some are unaware of the difference between opt-in and spam email marketing. It is quite understandable that the two concepts would be misunderstood; however, there really are key differences between the two, as explained below.
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Posted by: Murray on Thursday, 11 April 2013
Managing priorities in a small business is always tough, but one thing is for certain – email marketing is an essential tool. Although bulk marketing services abound, it can be difficult to get good advice about how to use limited resources in managing a successful email marketing campaign. Well, never fear. I’ve been a small business employee and seen first-hand how good email marketing can lead to great results, and how mistakes in email marketing can be costly. Here a few ways to learn from my experience.
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Posted by: Murray on Thursday, 11 April 2013
Even if you’re already an industry veteran, brushing up on your email marketing skills is a great way to keep your business running smoothly. The importance of email marketing has never been greater, and the ability to reach a captive audience with tailor-made content is still a great way to drive revenue.
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Posted by: Vikki on Monday, 11 March 2013
The picture of a perfect email campaign would be where one can send unlimited emails with no repercussions at all. The way things are, though, individuals and ISPs have found ways to protect themselves from unsolicited mail, calling forth the need to orient email campaigns accordingly to these protective measures. Taking the following measures to heart will not only get you better deliverability and click-through rates, it also makes for something pretty close to sending unlimited emails.
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Posted by: Murray on Monday, 04 March 2013
Something I hear a lot from marketers these days is, “the spam filters are getting so good! How can I avoid getting caught?” I usually follow up with, “Well, are you spamming?”
This question is sometimes followed by vehement denial, but it usually gives marketers pause to think that, hey, maybe they’re sending spam after all.
We’ve grown accustomed these days to thinking that “spam” is reserved for banking scams and Viagra pills, and any email that a reputable company sends from a bulk email application is legitimate. Let me
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Posted by: Murray on Monday, 04 March 2013
Unlimited email marketing is one of the greatest tools that businesses have available to them today, but it also comes with some serious downside. That is – the spam filter.
We’ve all looked at what ends up in our spam filters: Scam emails and lewd content abound. But take a close look – every so often a seemingly-legitimate email ends up in there as well. A savvy email marketer knows that this can happen to anyone who isn’t careful. Follow a few of these guidelines if you don’t want your emails to end up in the spam filter’s black ho
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Posted by: Brian on Monday, 04 March 2013
You can thank spammers for all the security that now goes into protecting an inbox from incoming emails, and while your own emails might be legitimate and helpful, they’ll still be labeled as spam if they fall under the right – or in your case, wrong – criteria. Nobody likes spam, and so long as you’re trying to conduct honest business as an email marketer, it’s clearly your ambition to get your message through to your subscribers using your sender software. So we’re going to address 3 dead simple ways to avoid being labeled a spammer
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Posted by: Brian on Wednesday, 27 February 2013
If you’re an email marketer then you need to avoid ISPs’ blacklists like the plague. If you want to establish yourself as a real authority and start making money from your list, then your reputation is your ticket to success, and without it you’re going to sink like a rock. Too many people think email marketing is as easy as paying for an email blaster program, scraping together some leads, and then spamming them to death with annoying promotions.
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Posted by: Anita on Monday, 25 February 2013
The ultimate goal of a sender – meaning an email marketer – is to reach their prospect’s inbox, have their message opened, and for the reader to ultimately take some sort of action such as submitting information, subscribing to something, or purchasing a product or service. In practice this sounds simple, but there are several pitfalls and obstacles that pop up which all contribute to “tarnishing” your sender reputation and hindering your progress. That’s why we’re going to address a few of these pitfalls, as well as how you can easi
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Posted by: Joel on Thursday, 24 January 2013
Even though text-based emails are still being extensively used by email marketers, today, the rich offerings from good-quality email service providers enable you to alter the design and look of your emails according to your taste and requirements. Having an attractive email design that draws the attention of your recipients is almost as important as having an attractive subject line in the first place.
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Posted by: Rosario on Tuesday, 27 November 2012
There are more than a handful of known instances when appending emails have ended up with disastrous consequences for organisations. Indeed, it’s a dirty secret of the marketing community - not just dirty, but potentially damaging too unless you remain careful throughout and avoid committing mistakes. Such as…
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Posted by: Melissa on Tuesday, 30 October 2012
An email campaign involves a fair bit of work and a lot analysis. All things considered, it can be a very effective method of driving sales and improving brand visibility. Done improperly however, it can destroy the business you’ve worked so hard to establish.
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Posted by: Manas on Tuesday, 22 May 2012
Spam filters read through each email sent to determine if the message contains legitimate information or junk. Messages containing mostly information end up in subscriber inboxes, while those considered junk end up in the spam folder. Depending on the sensitivity of spam filter settings, even innocent marketing messages sent to subscribers that signed up to receive them can end up in spam folders.
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Posted by: on Wednesday, 07 March 2012
To buy or not to buy a mailing list - this topic has been a controversial one since the dawn of modern marketing. The idea of buying a list of people already interested in buying your goods and services may sound appealing, but how do you really know if you're getting a quality list?
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Posted by: on Friday, 24 February 2012
These days people are either too willing to share their personal information or too scared to even give out their email address. And while buying and selling goods and services on the Internet has grown dramatically over the past few years, many people just want to deal with one or two vendors, not multiple vendors who purchased their email address from someone else.
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Posted by: Manas on Wednesday, 27 October 2010
Email marketing is only effective if the marketing message actually makes it to your subscribers inbox. However, thanks to the "Bad Apples", some genuine email marketers and their messages often get trapped in Spam Filters and the sender is often painted with the same brush as a serial spammer.
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Posted by: Manas on Wednesday, 06 October 2010
IP Addresses are the most important aspect of the online space. Without IP addresses we will not have any internet, online products, and software as a service or even email. However, despite having nearly four and a half billion addresses, predications estimate that
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