Multi-Channel Marketing Blog

Posted by: Cornelis on Wednesday, 07 March 2012

To buy or not to buy a mailing list - this topic has been a controversial one since the dawn of modern marketing. The idea of buying a list of people already interested in buying your goods and services may sound appealing, but how do you really know if you're getting a quality list?

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For the Sake of Privacy

Posted by: Cornelis on Friday, 24 February 2012

These days people are either too willing to share their personal information or too scared to even give out their email address. And while buying and selling goods and services on the Internet has grown dramatically over the past few years, many people just want to deal with one or two vendors, not multiple vendors who purchased their email address from someone else.

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Email Delivery To Inbox - The Mystery Unlocked And De-Jargonized

Posted by: Manas on Wednesday, 27 October 2010

Email marketing is only effective if the marketing message actually makes it to your subscribers inbox. However, thanks to the "Bad Apples", some genuine email marketers and their messages often get trapped in Spam Filters and the sender is often painted with the same brush as a serial spammer.

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The Collapse of IPv4 and What it Means for Email Marketing

Posted by: Manas on Wednesday, 06 October 2010

IP Addresses are the most important aspect of the online space. Without IP addresses we will not have any internet, online products, and software as a service or even email. However, despite having nearly four and a half billion addresses, predications estimate that

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