Posted by: Murray on Wednesday, 15 May 2013
Visuals. Images. I know what you’re thinking – those don’t belong in newsletters, right? Wrong. Creating a great newsletter with just your handy word processor is nearly impossible. I’m speaking from experience here, too. Most marketers have tried – and failed – to get a nearly-text-only newsletter off the ground. And with today’s need for a high delivery rate email service that’s actually easy to provide, graphically-oriented newsletters just make sense. Here’s why (and how) to get going on image-based newsletters…
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Posted by: Murray on Wednesday, 15 May 2013
Email marketing is big business these days, but if you’re just starting an email campaign, things can seem a little intimidating. With all the time you are committing to gaining email addresses, designing your emails, then sending and tracking them, it’s important to make sure that your emails are designed for optimal deliverability, readability, and convertibility. Here’s how to make sure you’re doing the right things…
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Posted by: Jane on Wednesday, 15 May 2013
Successful email marketers get results – for themselves, for their companies and for their clients. But becoming a successful email blaster isn’t as hard as it may seem at first glance. Here are 9 things that successful email marketers do – and how you can do them too…
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Posted by: Jane on Wednesday, 15 May 2013
Email marketing forms the backbone of many successful marketing campaigns—and for good reason. Compared to traditional marketing platforms like TV and even social media campaigns, email blasting offers a return on investment that is rarely rivaled by other digital marketing mediums. But once you’ve designed an email strategy and goal, how do you make sure that your specific email offers are up to par? Here’s how…
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Posted by: Kimberly on Friday, 03 May 2013
It’s easy to buy an email list to begin your email marketing campaign. But you must understand that nothing worth doing ever came so easily. It may be a convenient start, but will this strategy be sustainable? Would everyone on that list be so welcoming of your marketing communications?
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Posted by: Anita on Wednesday, 01 May 2013
Launching a bulk email campaign can be an effective way to reach a mass audience without incurring the high costs typically involved in using traditional advertising methods such as radio or television. However, the downside to this is that unlimited email marketing has been abused at times by those who send out mass emails without following proper procedure or allowing consumers the choice of continuing to receive such solicitations. Below are some tips for using email marketing while avoiding being labeled as a spammer.
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Posted by: Anita on Wednesday, 01 May 2013
As traditional marketing methods such as radio, TV, and newspaper advertising continue to decline in popularity, bulk emailing remains a growing source of focus for getting the word out about a product and driving sales. While the practice of unlimited email marketing initially seemed to be tarnished by the actions of a few bad apples known as spammers, legislation such as the CAN SPAM act of 2003 codified acceptable practices in the industry. This allowed for its continued growth as well as the entry of many major corporations into the email mark
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Posted by: Murray on Monday, 29 April 2013
You put a lot of effort into your email campaigns. Writing copy, designing graphics, even tracking down email addresses all take significant time and effort. It’s understandable, therefore, that you want to pick the best possible time for sending out those bulk emails. But when is that time? Well, the answer (as usual in the marketing world) depends on a number of factors. Here are a few that should help you narrow down your choices.
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Posted by: Murray on Monday, 29 April 2013
Bulk marketing services are popular, and for good reason. Email marketing is a cost-efficient way to reach nearly unlimited potential customers with high-quality targeted content. Maybe you prefer personal emails over bulk emails, or maybe you’re weighing whether to start an email campaign at all. In either case, it’s a no brainer – mass email marketing is a great way to take your marketing campaigns to the next level.
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Posted by: Murray on Monday, 29 April 2013
We get it – not all of you are professional email marketers who read the top marketing blogs every morning. Most of us are business owners, or division managers, or even entry-level marketers who just need a quick course into how to send a bulk email or two. Relax, we’ve got you covered.
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Posted by: Murray on Monday, 29 April 2013
Despite the recent proliferation of other online marketing strategies, mass emailing remains one of the best ways to reach customers and convert sales. After all, no other medium connects so many people at any given time and in any given place. Smartphones have given consumers nearly 24/7 access to email, and the ability to reach these increasingly-savvy consumers is vital for any company.
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Posted by: Anita on Monday, 29 April 2013
Reaching out to customers and prospects via bulk emailing is an important way for you to increase your sales and get your message out there. In today’s information-saturated world however, harried consumers may forget about you if they don’t hear from you on a regular basis. Following are some tips for planning and executing a mass email campaign.
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Posted by: Racquel on Friday, 26 April 2013
A lot of marketers are engaging in the practice of email marketing to promote their products and services; however some are unaware of the difference between opt-in and spam email marketing. It is quite understandable that the two concepts would be misunderstood; however, there really are key differences between the two, as explained below.
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Posted by: Racquel on Friday, 26 April 2013
During the course of their marketing profession a marketer will most likely have re-designed their website, created a Facebook page, re-designed their auto responder programs and commenced Tweet scheduling. Additionally it is safe to assume that the marketer would have also installed a Web tracking system with the aim of seeing how many visits they receive on their website with the main goal being increased visitors for increased sales.
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Posted by: Racquel on Friday, 26 April 2013
It goes without saying that most online marketers will be familiar with content marketing as a strategy — getting content onto the internet in an effort to get people to come to your website and/or your social media pages. If you’re new to content marketing, or an old pro looking to brush up your skills, read on!
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Posted by: Racquel on Friday, 26 April 2013
Undeniably there is an increase in digital marketing opportunities, so much so that today’s marketers have begun to employ the use of unlimited email marketing software (to great effect). In fact, research data has shown that one of the most cost-effective ways for companies to directly reach a large potential customer base is through email marketing. Given that email marketing is widely being used however, this has unfortunately resulted in a significant increase in spam emails.
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Posted by: Racquel on Friday, 26 April 2013
All marketers will undoubtedly work on creating perfect emails and an autoresponder message that will increase their sales figures and reduce their bounce rates. Deliverability is a very big concern with marketers as no one wants to know that most of their emails are not reaching their customers, which in turn means reduced profit potential.
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Posted by: Racquel on Tuesday, 23 April 2013
As a marketer you may have seen news that Yahoo is retiring old accounts, doing away with products that aren’t widely used and well, essentially engaging in digital house cleaning. Although this is good for Yahoo, as an internet marketer it could spell bad news and can lead to an increase in your bounce rates. Before you get scared it is important to note that the move by Yahoo hasn’t significantly increased bounce rates across the board; however, the results will vary from marketer to marketer.
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Posted by: Vikki on Friday, 19 April 2013
Small and medium businesses that have experienced success can attest to the importance of email marketing to their daily operations – as evidenced by the use of online bulk mailing services among these success stories. As part of the prolific yet highly unstable world of SMBs, you have to know how to navigate your way around email marketing. Doing so can help you gain a steady ground for your small or medium business to grow larger in the long run.
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Posted by: Vikki on Friday, 19 April 2013
Having a good subscribers’ list is one of the most important aspects involved when you send bulk email online. This takes time, a lot of exposure, patience, and attention. There is no easy way around building a good list for your online marketing campaign, but there are a few steps you can keep in mind to ensure the constant improvement of your email marketing through time.
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Posted by: Vikki on Friday, 19 April 2013
For beginners who have recently taken the plunge into the world of bulk emailing, the different elements behind using email to capture a market involves a lot of time and experience before they can be fully utilized. Knowing, however, these following tips can make the entire process a much faster and easier one – much like a little hack to get you up and running with a good start on your marketing campaign.
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Posted by: Vikki on Friday, 19 April 2013
Being a beginner bulk email sender is not a good excuse for ignorance. It is important for you to know the basics to email marketing for you to ensure the long-term success of your campaign. Keeping the following basics to mind not only provides you with a good foundation of knowledge to keep your email marketing campaign at the top of its game – it also provides you with the chance to become better in your future campaigns.
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Posted by: Vikki on Friday, 19 April 2013
There’s only so much you can do for your mass email campaigns. Basically, it all boils down to whether or not your subscribers choose to take action via your call-to-action options. Although those CTA clicks are mostly out of your hands the moment you send those emails out, you are far from being helpless, as there are a few steps you can take to make your emails more likely to get those clicks.
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Posted by: Vikki on Friday, 19 April 2013
There are a lot of things to consider when you send bulk email online. Strategies can take all forms and sizes, and sometimes, taking them all into serious consideration can be nothing short of overwhelming. Sometimes, though, all it takes is but a few simple “hacks” to get you some email marketing success. The following four strategies are simple and basic considerations that might be all it takes to make your campaign the success you have always wished it to be.
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Posted by: Anita on Friday, 19 April 2013
It’s hard enough to get the subscribers you need for good email blasting lists. Even worse, getting them through legitimate means can be a rather time-consuming task, to say the least. It can, therefore, be rather disheartening to receive a number of unsubscribes despite having worked so hard to get those subscriptions. In order to keep your email marketing campaigns in tip-top shape, you have to be able to give as much attention to keeping your subscriptions as much as getting them – something that can be summarized by the following steps.
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Posted by: Vikki on Wednesday, 17 April 2013
No matter how solicited bulk emails may be, wrong timing can spell the difference between getting your emails read, having them marked as spam by your subscribers, and having your subscribers unsubscribe. On the other hand, sending emails at the right frequency and time can increase the success rate of your campaign. Unfortunately, there is no sure equation for determining the right schedule for sending out your emails. By keeping the following factors to mind, however, you can slowly work your way to a speed that will benefit you and your campaign
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Posted by: Vikki on Wednesday, 17 April 2013
First impressions do tend to last. This principle holds true for a number of things, including bulk emailing. For your readers, the first thing they ever encounter with your email campaigns is your subject lines. These could either leave them wanting, curious, or completely otherwise. It is, therefore, of the essence to learn how to make subject lines that stand out and successfully pique the interest of your target market.
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Posted by: Vikki on Wednesday, 17 April 2013
Truly, there is no replacing the function of mass email campaigns in terms of getting a product seen, heard, and felt. In marketing, it is all about getting as much exposure as possible for a product – and with the onset of electronic mail, growing an email list is essential to any legitimate campaign. Keeping in mind a few good email marketing practices will help get you the audience you need while keeping your sender reputation high all throughout.
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Posted by: Murray on Thursday, 11 April 2013
Writing email content is a lot harder than it looks. As a business leader, you know what you want your customers to think but a harder time saying it in bulk emails. While unlimited email marketing gives you the ability to reach many new customers with minimal effort, the wrong types of emails can be quickly deleted, or worse, end up in the spam folder.
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Posted by: Murray on Thursday, 11 April 2013
Mass email should be a centerpiece of any business marketing campaign. Everyone is connected to an email account these days, and timely emails are a perfect way to get information out to a receptive audience. The problem, of course, is how to get your recipients to read the information in each email. In this article, I’ll give you a few tips on how to boost your email deliverability rate – and boost your revenues in the process.
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Posted by: Murray on Thursday, 11 April 2013
An email marketing campaign is an essential component for any small business. Whether you’re a mom and pop grocery store or an internet marketing firm, email is a powerful way to reach a wide segment of the population and provide them with relevant content. If you’re just starting out, however, you may find the process daunting. After all, the ability to send unlimited emails is a relatively new development and can be a little foreign to some business owners.
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Posted by: Murray on Thursday, 11 April 2013
If you use a bulk email sender to distribute marketing content, you likely worry about getting your email designs just right. After all, if you’re going to put much money into a marketing campaign that can reach thousands of your potential customers, it makes sense to maximize the likelihood that your emails will be well received. We’ve spoken about your subject lines and deliverability techniques before, but how about the actual content of each email? How should your emails be designed to appeal to your customers
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Posted by: Murray on Thursday, 11 April 2013
Email is still one of the most effective marketing strategies available to businesses. Nearly all adults who use the internet maintain email accounts, and most are connected to those accounts throughout the day. Email is still better at delivering timely and tailored messages to all of your potential customers.
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Posted by: Brian on Wednesday, 13 March 2013
Your emails are content, and content can boost your blog or website in the search rankings. So when you’ve sent out a mass email you still have options that you can take advantage of, effectively putting past emails to good use for your overall Internet business efforts. Search engine optimization is a powerful long-term business tool, so after the efforts of your bulk email application have come and gone, know that there are SEO benefits through ways of maximizing your returns on the work you’ve already done.
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Posted by: Brian on Wednesday, 13 March 2013
Before you kick on your autoresponder software and send a volley of bulk emails to your subscribers, remember that you’re sending information to people who are looking for answers, for somebody to follow, for somebody to put their trust in. We’ll go over a few useful tips that you can use in order to better leverage your results and build trust with your followers, and thus earning you more income through a positive relationship with your readers.
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Posted by: Brian on Wednesday, 13 March 2013
As an email marketer, dodging the spam filters is critical for your survival. Whatever practices you’re using in your marketing efforts, you need to make certain that you don’t end up being viewed as spam to too many individuals, which can quickly ruin your mass email campaigns. Your reputation is very important as a marketer, and if too many people are listing your messages as spam, then that reflects onto your campaigns and will negatively impact your messages even getting to your target’s inbox.
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Posted by: Brian on Wednesday, 13 March 2013
Becoming successful at email marketing and bulk emailing requires several elements to come together and culminate. Neglecting any of these elements will lead to fewer results, email opens, and overall conversions. Knowing this, now you can get familiar with the 8 steps to setting up an email blasting campaign.
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Posted by: Brian on Wednesday, 13 March 2013
Email marketing is some of the most powerful marketing you’ll find available to you. You’re able to retain readers, contact them at will, and send them bulk emails from your email blaster program. However, just because you have these powerful tools at your disposal, doesn’t mean there’s not a method to doing things correctly. Nobody wants to make the mistake of alienating their readers, so we’re going to go over 4 ways to build a successful email marketing campaign.
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Posted by: Brian on Monday, 11 March 2013
Regardless as to whether you’re using an email auto responder or committing your email marketing efforts to broadcast messages; you’re still undoubtedly going to wonder what day of the week is best to send your email to get maximum opens, clicks, and conversions. Plenty of study and research efforts have gone into discovering the answer, which you’re going to learn here.
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Posted by: Brian on Monday, 11 March 2013
The key to successful bulk marketing is to instill a sense of urgency within the reader. This is the same premise that sales events work from, in that something of substantial value or worth is offered to the prospect, but only if a certain requirement is met. We’re going to go over these requirements and how you can use them in your mass email campaigns to leverage your efforts and boost the response rates of your subscribers.
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Posted by: Vikki on Monday, 11 March 2013
Sometimes, all it takes is a little good timing for some unlimited email marketing success. A good email just wouldn’t matter if you send your blasts when they are least likely to be read right away. Chances are you’ll be stuck in an inbox along with other messages. Should the time come for your subscribers to read their messages, there will be barely any time left to prioritize yours.
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Posted by: Vikki on Monday, 11 March 2013
Online bulk marketing services are a good idea for any campaign, as it gives you an adequate amount of exposure among your target market. But the way things are, good email service providers don’t offer their services for free. You might then be tempted to DIY your email marketing campaign due to budgetary constraints. If you are considering using Outlook for this very purpose (as it is one of the most accessible options available), why don’t you think twice and read on as to why Outlook may not be the most cost-effective choice, after all.
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Posted by: Vikki on Monday, 11 March 2013
Mass emailing can sometimes be a very daunting task, as there are way too many factors to consider. Sometimes, you just can’t help but be put in a position wherein you have to compromise among these different factors due to their sheer number. If you are just starting out on your email marketing campaign, taking into consideration these 5 essential keys to a good email campaign is the perfect stepping-stone for future email marketing success.
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Posted by: Vikki on Monday, 11 March 2013
Before starting on a number of mass email campaigns, there are certain things you need to have at hand to keep you on top of your reputation. Ensuring that these items are considered fully during the design phase of your campaign can spell the difference between success and a worse sender reputation.
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Posted by: Vikki on Monday, 11 March 2013
The picture of a perfect email campaign would be where one can send unlimited emails with no repercussions at all. The way things are, though, individuals and ISPs have found ways to protect themselves from unsolicited mail, calling forth the need to orient email campaigns accordingly to these protective measures. Taking the following measures to heart will not only get you better deliverability and click-through rates, it also makes for something pretty close to sending unlimited emails.
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Posted by: Brian on Thursday, 07 March 2013
There are multiple factors to getting customers through email marketing; transforming your subscribers into buyers. We’re going to address a few here so that you can make the shift in your online email marketing efforts and start building a solid online business that pays the bills.
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Posted by: Brian on Thursday, 07 March 2013
Bringing a small business from offline to online can be a bit frightening at the beginning. Most people who run offline businesses are more prone to use “classic” marketing methods, such as Yellow Pages, newspaper ads, and possibly radio or television commercials. The fact of the matter is that the purpose for a small business – or really any business – is to make customers and keep them. That’s why there’s email marketing for small businesses, because email marketing has a relatively low entry cost with a potentially massive return o
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Posted by: Murray on Wednesday, 06 March 2013
If your email marketing campaign involves mass email (hopefully this is all of you), then you know just how difficult it can be to craft great subject lines on a mass scale. How do you come up with something catchy without coming across as spam? How do you convey information without your subject line sounding like a sales pitch? The best marketers have already mastered this skill, so read on to take your email marketing game to the next level.
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Posted by: Murray on Wednesday, 06 March 2013
When it comes to email marketing, we’ll excuse you if you feel like you’ve heard it all before. With email’s massive revenue potential, however, it pays to listen. The average email campaign brings in around $40 per $1 spent on marketing. There’s a reason people tend to read everything they can get their hands on about the subject. I’ll try to keep it interesting, but here are three tips that may help your mass email campaign.
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Posted by: Murray on Wednesday, 06 March 2013
One of the most important aspects to executing a marketing campaign is the ability to reach customers through email. After all, everyone’s got an email account these days, and if you’re sending someone an email, chances are that person opted into your bulk emailing list at some point. Actually, I take that back – I should say that if you’re running a good campaign, that person opted into your email list. If you’re sending emails to random accounts from either scraping addresses on the web or purchasing email lists, you’re probably breaki
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Posted by: Murray on Wednesday, 06 March 2013
Your team has put in a lot of hard work. You’ve designed your products, built a good marketing strategy, and are ready to interface with customers when the time comes to make a sale. But how do you get the word out? Email is certainly going to be one of the most important marketing strategies your firm employs, but it won’t get very far if your emails are unable to reach customer inboxes.
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Posted by: Murray on Wednesday, 06 March 2013
I’m going to go out on a limb here and guess that, if you’re reading this blog post, you’ve already got a marketing plan. Whether you’re a pure marketing firm or a brick-and-mortar retail outlet, chances are you at least send an email blast out once in a while to alert your readers of deals or to push other marketing content.
I’m hoping that your email plan is at least “good.” You’ve mastered the basics of a useful email and have managed to steer mostly clear of the spam filters. But what do you do when you’d like to take your e
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Posted by: Murray on Wednesday, 06 March 2013
One of the most important aspects of leading a mass emailing campaign is determining your Return On Investment, or ROI. Good marketers know that email marketing to unlimited subscribers is great, but results are what matter, and division managers and executives constantly ask “how much are we spending on that?” It’s important to know not only how much you’re spending, but how much you’re getting back in revenue, and the ratio of those two components make up ROI.
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Posted by: Murray on Wednesday, 06 March 2013
Of all the marketing initiatives your firm can undertake, email marketing may be the most profitable. Recent studies have shown that email marketing Return on Investment averages around $40 per $1 spent – a figure that blows keyword ads and banner ads out of the water.
Chances are you’re doing some email marketing. After all, nearly everyone has an email account and email is the perfect way to send a tailored and personal message to all of your potential customers. But if you’re wondering why your emails aren’t translating into sales, you
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Posted by: Murray on Monday, 04 March 2013
This should be welcome news to all of you, but email marketing is still great bang for your buck. 70% of companies rated email marketing an excellent or good Return on Investment in 2012. This shouldn’t be much surprise to all of you, but it’s worth considering nonetheless.
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Posted by: Brian on Monday, 04 March 2013
You can thank spammers for all the security that now goes into protecting an inbox from incoming emails, and while your own emails might be legitimate and helpful, they’ll still be labeled as spam if they fall under the right – or in your case, wrong – criteria. Nobody likes spam, and so long as you’re trying to conduct honest business as an email marketer, it’s clearly your ambition to get your message through to your subscribers using your sender software. So we’re going to address 3 dead simple ways to avoid being labeled a spammer
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Posted by: Brian on Monday, 04 March 2013
Whether you’re using your bulk emailing software to provide a newsletter to your readers or for autoresponder email marketing, chances are high that you can improve your email campaigns in some way, you can deliver more value to your readers in some form, and you can increase the income garnered from your list, your advertisers, or both. That’s why we’re going to go over 5 ways to upgrade your email results.
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Posted by: Jules on Tuesday, 26 February 2013
Mass email campaigns have become the ultimate secret of running successful marketing campaigns. However, one cannot simply start sending bulk emails randomly and expect dramatic results. In fact, an improper and unorganized campaign may rather sabotage the reputation of the sender. Once the reputation is damaged, most percentage of emails will not even reach the inbox of the targeted audience.
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Posted by: Jonathan on Monday, 25 February 2013
If you’re planning on engaging in a bulk emailing campaign, there are key metrics you should be following.
Here’s what you should know to avoid spam traps, tweak your campaigns for the best results and calculate your ROI quickly and easily.
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Posted by: Anita on Monday, 25 February 2013
The ultimate goal of a sender – meaning an email marketer – is to reach their prospect’s inbox, have their message opened, and for the reader to ultimately take some sort of action such as submitting information, subscribing to something, or purchasing a product or service. In practice this sounds simple, but there are several pitfalls and obstacles that pop up which all contribute to “tarnishing” your sender reputation and hindering your progress. That’s why we’re going to address a few of these pitfalls, as well as how you can easi
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Posted by: Joel on Thursday, 14 February 2013
As a cost effective and potentially far-reaching marketing tactic, mass emailing has always been a reliable tool in the inventory of the online marketing fraternity. However, just like with other marketing endeavors – both online and offline – mass emailing also has its fair share of shortcomings.
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Posted by: Rosario on Wednesday, 13 February 2013
Mass email campaigns are a blessing to online product and service providers, but indiscriminate emailing practices can do more harm than good. In order to maintain a high deliverability rate on your emails, there are certain factors you should always remember to minimize. These factors come from your emails, the quantity and frequency with which you send out emails, and your subscribers.
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Posted by: Marta on Tuesday, 12 February 2013
2012 was a year of challenges for the email marketing industry. Regardless of what you might have been told about the rumored death of email marketing, email marketing is in fact alive and kicking. While numbers dropped a little in the last twelve months, there is certainly life left in the industry and there will continue to be so in the foreseeable future.
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Posted by: Jules on Tuesday, 12 February 2013
Like all other forms of online marketing, email marketing is also constantly changing and evolving – but serving nevertheless. The dynamics have changed comprehensively since the emergence of Web 2.0 platforms like social media. Therefore, the time has come when all email marketing professionals need to analyze and revamp their existing strategies to suit the need of the hour.
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Posted by: Joel on Wednesday, 30 January 2013
One of the first things marketing representatives think of when they send bulk emails is a catchy subject line. It is easily arguable that the “From” line is just as, if not more than, important though. Most bulk email applications will allow you to display what your recipient will see in the “From” line.
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Posted by: Rosario on Tuesday, 29 January 2013
You must conduct periodic evaluation of your overall email marketing endeavours in order to gain the most out of the individual campaigns — there’s no shortcut to that. However, most email marketers, particularly those with little or no experience, often face difficulties trying to find the right metrics for the purpose.
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Posted by: Jonathan on Friday, 25 January 2013
Mobile devices are shaping every aspect of our society. The public and private sector and culture itself, there are few areas of modern life that aren’t affected by the smartphone/tablet/uber-connected revolution.
As appealing as sweeping generalizations are however, the actual facts and figures are even more astonishing.
So just what’s the data?
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Posted by: Jules on Tuesday, 22 January 2013
It’s easy to get distracted in the age of information overload. Nowhere is this more apparent than in the online environment.
Email alerts, chat sessions and the constant beckoning of social media make it harder for web users to stay focused on the task at hand.
For internet marketers this is very real problem with real bottom-line ramifications.
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Posted by: Rosario on Friday, 18 January 2013
Every email marketer dreams of having their list members to open up and thoroughly read every single message sent out to them. But as we all know, that seldom happens. The bitter truth is that most of your subscribers are too busy to even remember when they signed up with you, let alone giving your messages any importance. Thankfully, this is an issue that can be tackled with exciting headlines, quality content and adequate delivery time — the last of which, is the subject matter of our discussion today.
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Posted by: Rosario on Thursday, 10 January 2013
As an email marketer, you should always remain aware of the delicate balance of the factors like relevancy, frequency and audience expectation associated with your marketing campaigns. You also need to be mindful of the fact that every click and read matters.
But what is the best way to know which approach can yield the maximum result from your campaigns? Is it the ‘make-a-guess approach’? The ‘try-a-bunch-of-different-things’ approach?
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Posted by: Joel on Thursday, 10 January 2013
Mass emailing is deemed as one of the most effective forms of marketing not only because of its low cost, but also because it facilitates some really cool analytics — ones that any marketer from the pre-email era would die to have at his disposal.
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Posted by: Marta on Tuesday, 08 January 2013
Anyone who is, or has been a part of the marketing team on behalf of a nonprofit, understands how difficult it can get for them to reach out to people — especially when they are on a tight budget (not an uncommon scenario for nonprofits).
Fortunately, a well planned and flawlessly executed email marketing strategy can help them tackle that seemingly Herculean task pretty easily, and at the cheapest of cost.
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Posted by: Jonathan on Tuesday, 08 January 2013
Mobile phones are changing the email marketing game for good. And that change is coming fast.
To be effective, marketers have to adapt to this changing digital landscape. That means taking the rise of mobile — and in particular, the rise of smartphones — into account for your next mass mailing exercise.
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Posted by: Anita on Monday, 31 December 2012
Email marketing has always been a highly effective tactic to promote your products and services at the cheapest cost, provided you do it in a right way. The trickiest aspects in the email marketing niche, however, are the legal constraints which usually differ from country to country.
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Posted by: Sonia on Friday, 28 December 2012
Lapsed email subscribers are those to whom you send your promotional email messages regularly - but to no avail. These are the subscribers in your email list that never even click open your messages, let alone read them.
It’s natural if you have always felt the urge to remove them from your list altogether, but wait — what if we tell you that there was a tried and tested method of winning back these lapsed subscribers? Wouldn’t that be just awesome?
Well, read on!
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Posted by: Jane on Friday, 28 December 2012
“Does email list segmentation really work or is it just a myth?”
This happens to be one of the most popular question we are often asked.
The answer is always “YES!”
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Posted by: Sonia on Friday, 28 December 2012
Email is a highly efficient and effective communication channel, and is being increasingly used by online marketers as their weapon of choice to promote themselves to a larger audience.
Email marketing however, is not as simple as writing a few explanatory lines about your new products or services and then sending it out randomly to a large number of people.
If you or your organization is new to email marketing, the following tried and tested strategies may help you to master the art….
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Posted by: Sonia on Thursday, 27 December 2012
With the exponential growth witnessed by social media and its other Web 2.0 siblings, many marketing ‘experts’, both historical and recent, have announced the end of email marketing, as an outdated form of customer communication.
Proving them wrong however, mass email marketing continues to be a critical part of many high profile organizations’ overall marketing endeavors, and is proving to be just as lucrative as ever (especially with the rise of smartphones, allow customers to check their emails anywhere, anytime).
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Posted by: Marta on Thursday, 27 December 2012
If your bulk email marketing campaigns are failing to achieve the desired result, then maybe a little bit of personalization is what’s missing. Really, with abundant user information available both online and offline to assist you to profile your email list members, there is hardly any good excuse to neglect personalizing your email campaigns.
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Posted by: Jules on Thursday, 20 December 2012
In today’s world, the ability to analyse and understand your customer’s psyche, their preferences and dislikes, and what they really want, is the key to any successful direct-marketing venture.
But the difference between a successful campaign and a failure is a thin line. This is why more and more marketing professional are today including surveys in their email marketing campaigns.
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Posted by: Anita on Tuesday, 18 December 2012
For any email marketing campaign to succeed in the long run, you must focus on three important aspects: the open, click through and conversion rates of the mail you send to your list members.
It’s true that maintaining a high rate for all these factors is a pretty daunting task, but overcoming these obstacles is actually a simple process: you must pique the curiosity of your list members and then get them to act.
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Posted by: Jonathan on Monday, 17 December 2012
What’s the secret to real returns from your ecommerce project?
It’s not about having huge traffic to your website.
It’s not about having the lowest priced offering in your market.
It’s not about having a sophisticated social media presence.
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Posted by: Jane on Friday, 07 December 2012
Inexperienced email marketers often question the practical usage and reliability of open rate stats. This, however, is simply the wrong approach. Because without knowing the open rate, we can never evaluate how our bulk email marketing campaigns are actually doing.
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Posted by: Joel on Friday, 07 December 2012
For a large proportion of online retailers throughout the world (especially in the West), the holiday season brings them a serious chunk of their total yearly sales.
As per estimations made by NRF and ICSC, holiday sales during 2012 will increase to 3% from last year’s 2.5%. The forecasts made by other agencies are even more promising with an estimated 4% rise in the retail sector.
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Posted by: Jonathan on Thursday, 06 December 2012
It's a popular line for marketers: 'Email is Dead'.
But just how true is it? Has the rise of social media, text messaging and whatever else is the platform du jour, killed off email marketing for good?
Or have the rumours of email marketing's demise been highly exaggerated?
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Posted by: Jane on Thursday, 06 December 2012
As the festive season closes in, marketing professionals from all walks of life have already started their preparations to make the most of the Christmas rush. Proper planning, alongside the ability to make tactical adjustments, is the key to success in any email marketing campaign.
So how ready are you for the silly season?
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Posted by: Jonathan on Friday, 30 November 2012
Most marketers (as well as consumers) feel that automated emails are little more than a pain and hardly ever get a response. While that may be true for 98% of the crowd, there’s something the other 2% does, that makes automated email marketing the most powerful weapon of successful email marketers.
Autoresponders, however, are more than just event-based emails sent at specific intervals to a list of people who have performed a certain action. Actually, they’re the Holy Grail of engagement-driven marketing…
Read on to see what we’re talki
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Posted by: Jules on Wednesday, 28 November 2012
Lapsed email subscribers — the ones to whom you regularly send your promotional email newsletters, but to no avail. Never a click — never an open! No doubt you are often tempted to remove them from your email list in order to boost your sender-reputation; After all the last thing you want is to have yourself flagged as a spammer by ISPs and damage your reputation.
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Posted by: Rosario on Tuesday, 27 November 2012
Are the good ol’ days of email marketing over now? Does it mean that email marketing has given into social media marketing and holds no practical significance now? Not likely!
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Posted by: Jules on Monday, 26 November 2012
The ultimate objective of any well-defined email marketing campaign should be focused at convincing subscribers to take action — something we can easily assume won’t be a cakewalk unless you are following the four rules of getting better responses from one’s email subscribers…
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Posted by: Rosario on Friday, 23 November 2012
Continuous evaluation — with a full, focused management and adequate metrics — is a pretty standard way to keep your business focused on its long as well as short term objectives. But it’s always critical to choose the correct parameters — after all, evaluating with inadequate data can do more harm than good. So how do you formulate a comprehensive strategy for using metrics to build a better campaign?
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Posted by: Jonathan on Thursday, 22 November 2012
Many of us have a knee-jerk reaction to the idea of sending text only emails — they’re as dull as dishwater. Surely with all the design options opened up by HTML — images, fonts, colours — that’s the preferable path to go, right?
Well not so fast...
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Posted by: Sonia on Thursday, 22 November 2012
As an organisation aiming to extract the maximum out of your bulk email marketing, you need to understand that there is no magic formula for achieving your targets — however, you do need to have a fully-formed strategy in place in order to yield the desired result.
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Posted by: Marta on Thursday, 22 November 2012
Most of us are well aware of the potential of a well-targeted email marketing campaign. Despite this awareness however, most marketers often fail to realize that email marketing can yield the desired outcomes only if the right message gets in front of the right people. Segmenting your email list is one basic strategy that can help you extract the most out of your overall email marketing efforts…
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Posted by: Marta on Thursday, 22 November 2012
It may not be the most earth-shattering revelation, but it bears repeating: Spending increases during the holiday break. If you’re looking to get some of it from your next bulk emailing campaign, you’re going to have to take action to get noticed amongst the flood of emails hitting inboxes at this time of year.
So here is the simple seven-step recipe for making yourself heard over the email noise and getting piece of that holiday spending pie…
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Posted by: Sonia on Friday, 16 November 2012
It’s not the most earth-shattering revelation, but it bears repeating: Spending increases in the holiday break. If you’re looking to get some of it from your next bulk emailing campaign, you’re going to have to take action to get noticed amongst the flood of emails hitting inboxes at this time of year.
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Posted by: Melissa on Thursday, 08 November 2012
The power of marketing via emails is often underestimated. This shouldn’t be the case however. Studies show that online buyers actually prefer promotions via emails than on other popular advertising mediums such as social networking sites. But what are the elements that make email marketing so effective?
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Posted by: Melissa on Tuesday, 30 October 2012
With the tools now at their disposal, marketers are able to reach much wider audiences than was ever before possible (or affordable). And while it certainly doesn’t have the glamour associated with social media marketing, when it comes to selling, high volume email marketing is still very much alive. Like so much in life however, timing is everything.
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Posted by: Melissa on Friday, 26 October 2012
We’ve all heard that we have to master our analytics to compete in the bulk email marketing game, but just what is meant by the term? More important still, is how can we turn it to competitive advantage?
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Posted by: on Friday, 08 June 2012
Just as email marketing has evolved, the way you market your campaign to build your list has changed as well. Getting people to sign up for your mailing list requires more than just the promise of quality information. These days, you need to present information in interesting and interactive ways. Outdated terms like 'newsletter' no longer compel people to sign up. Take charge of your campaign using these simple marketing techniques.
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Posted by: Manas on Friday, 08 June 2012
Getting people to buy goods and services is tough. With so much out there to choose from, intense competition both online and off, fickle and picky customers, and economic ups and downs, selling has turned into a complex game of who's-buying-what-at-which-time. And even though advances in advertising such as email marketing continue to prove popular when it comes to turning a profit, how you approach people is very different from your approach five or ten years ago.
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Posted by: Manas on Friday, 25 May 2012
Email sales require a delicate balance of valuable information and sales pitches. If you fail to provide information subscribers can really use, they will opt-out of your list even before you have a chance to sell them anything. But, if you only provide valuable information, subscribers may stay on your bulk email list, but never make a purchase.
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Posted by: on Wednesday, 23 May 2012
Regular customers are different from other customers on your mailing list. Why? Because they buy stuff on a regular basis. These customers help keep your business profitable. And as such, you should create a separate email campaign to ensure they keep making purchases from you. Special offers, exclusive information, pre-sales opportunities and preview sales make people feel appreciated and help you remain maintain a steady income.
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Posted by: Manas on Wednesday, 23 May 2012
Failing to reach those most likely to purchase your goods and services typically results in fewer sales or worse, the closing of your business. But to reach people, you must find them online, which can be a daunting task. Luckily, there are some tried and true ways to reach people and turn them into subscribers without having to spend hours, days, weeks, or months surfing the Internet trying to draw attention to your email campaigns. These methods are not necessarily new, but with the advent of social media, they aren't as trendy as they used to be
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Posted by: on Thursday, 26 April 2012
Reward loyal customers with special gifts to encourage additional sales or just to say thanks. A loyal customer means something different to every Internet marketer or small business owner. To some, a customer that makes a purchase every month is considered loyal, to others, it's making a purchase once a year.
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Posted by: Manas on Thursday, 26 April 2012
Continue providing excellent customer service even after subscribers make a purchase with targeted email content. By maintaining this connection, you can recommend other products and services, offer advice about using products, and provide an easy way for subscribers to ask questions days, weeks, or months after they make a purchase.
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Posted by: on Friday, 13 April 2012
It happens to even the best marketers and business owners – a sudden decrease in sales. Revamp your email campaign and turn sale slumps around quickly. You don't have to do much, but you need to do something. In most cases, getting people interested simply means writing more compelling subject lines or providing content in a new and interesting way.
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Posted by: on Wednesday, 11 April 2012
Segmenting an email list by age can help you promote a variety of products and services - but only if you take the time to craft messages that resonate with people of varying ages. Three distinct groups that make online purchases these days include Baby Boomers (those born after 1945 to 1965), Gen X (1965-1981), and Gen Y (1981-1999).
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Posted by: Manas on Wednesday, 11 April 2012
Even though social media and text message marketing continue to grow in popularity, email marketing remains a solid way to reach customers. The way marketers interact with customers has changed, however. But thanks to targeted emails, list segmentation, triggered email campaigns and using various methods to market goods and services, marketers continue to make sales and earn repeat business.
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Posted by: Manas on Saturday, 07 April 2012
Effective triggered email campaigns focus on presenting product offers to subscribers at specific times. Common triggers include national or local holidays, subscriber birthdays and follow-up offers for those who recently made a purchase. Using autoresponders, you can easily create a triggered email campaign anytime you want.
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Posted by: on Friday, 06 April 2012
A niche is a specific segment of the population with a need for information pertaining to a particular hobby, business venture, cultural phenomenon, and everything in between. Niche markets are small, but can still be quite profitable if you know how to market to them. Because these markets are smaller than main stream markets, large companies or those with large marketing budgets typically leave them alone. But these markets still have a thirst for information - and are always looking online for someone to provide them with it.
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Posted by: Manas on Friday, 06 April 2012
Over the years, there have been many myths created surrounding email marketing. And while some myths have a certain degree of logic attached to them (larger list equals more sales), others are just plain crazy (sending email on weekends is pointless). Here are 3 email myths for you to contemplate when creating and managing your email campaign.
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Posted by: on Thursday, 15 March 2012
Feedback from a customer is slightly different than a testimonial. Feedback provides information about a specific detail or process (maybe positive or negative) while a testimonial (mostly positive) focuses on the entire experience. You can use feedback in numerous ways to enhance the quality of an email campaign.
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Posted by: Manas on Thursday, 15 March 2012
If you sell multiple products or you want to create a targeted email campaign using one list, juggling more than one campaign can be tricky and time consuming if you're not careful. But taking some time in the beginning to plan ahead will really pay off in the long run and lead to more profits and less headaches (especially if you not a project manager-type).
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Posted by: on Thursday, 01 March 2012
Do you send mass email at a specific time of day? Or do you send messages as you finish them? How much does time of day play into making sales? That depends on many variables such as the types of goods and services you're selling, who you're selling products to and where people are located geographically. But for fun, let's take a look at why you should test different times to determine which times are most profitable.
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Posted by: on Monday, 05 December 2011
In the grand discussion concerning email tracking and determining the best day of the week to send marketing messages to customers, the reality is that there’s no simple answer.
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Posted by: on Monday, 28 November 2011
According to bulk email tracking statistics, click rates and open rates are up quite a bit higher than they were this time last year. This encouraging piece of news, which reports click rates 23 percent higher and open rates 11 percent higher than they were at this point in 2010, sheds light on the importance of email marketers getting on the ball ahead of the rapidly approaching holiday season.
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Posted by: Manas on Tuesday, 11 October 2011
Opt-in regulations are helping reduce that large segment of the population that automatically assumes that bulk emails are spam, junk or phishing scams. However, you still need to receive flawless data to measure your deliverability quotient.
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Posted by: Manas on Tuesday, 09 August 2011
There are benefits to email tracking software that go far beyond the simple ability to tell if your marketing message was opened or discarded. Once most companies get their hands on new email analysis tools, they are astounded at how much can be learned about their email campaigns.
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Posted by: on Tuesday, 26 July 2011
Megalithic pharmacy chain Rite Aid is one of the latest super companies that’s doubled its efforts in email marketing, recently launching monthly email updates to its Wellness Plus loyalty program members in an effort to help them keep track of their accrued points.
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Posted by: on Sunday, 24 July 2011
There’s news out that indicates email tracking software and email analytics are not a relic of the past. According to a recent survey, email subscribers still outnumber social media followers by incredibly large margins, giving new hope to email marketers spooked by the growth of social media.
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Posted by: on Saturday, 23 July 2011
We’ve discussed the importance of using your email analysis tools to find out if your marketing campaigns are hitting the mark or missing wildly. This is done by using the email analytics to not only determine if your messages are being delivered, but whether or not the intended recipients are opening your messages, and if they’re clicking on the links within or just saying “No thanks” with their actions. We’ve also talked about the importance of asking questions to start a conversation. But what kind of questions should you be asking?
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Posted by: Manas on Saturday, 23 July 2011
The opportunities that have presented themselves for entrepreneurs in the field of email marketing have opened the doors for just about anyone interested in making a dollar (or thousands of them) online. For those new to the wide world of marketing, who haven't had the requisit years of training to perfect their craft to science like precision - email tracking software has served to level the playing field.
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Posted by: on Friday, 22 July 2011
Email tracking software and email analysis tools are essential if you’re operating an online marketing campaign. Without email analytics in place, you have no way of knowing if your efforts are actually reaching people or just going in one ear and out the other – or, more appropriately, into the inbox and out the recycle bin.
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Posted by: on Friday, 22 July 2011
Some of the exciting new advancements that are being made by lead management software programs are reminding bulk email marketers of the importance of staying on the cutting edge of technologies that could render their efforts far more effective than they realize.
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Posted by: on Saturday, 11 June 2011
Some companies are hesitant to outsource the delivery of their email marketing messages. Maybe you feel the same way. If you do, there’s nothing wrong with it. In a way, it makes a lot of sense. You’re supposed to outsource tasks that are difficult, not things that you could readily accomplish within minutes...
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Posted by: Manas on Friday, 10 June 2011
Email tracking software is cool. There’s just no two ways about it. And if you don’t know much about how it works and what it can do, you’ll probably think it’s even cooler the further you look into it. You might even get your mind blown...
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Posted by: on Thursday, 09 June 2011
In email marketing, seconds count. You don’t have to be an expert to know that, and you don’t need a high tech marketing software tool to tell you that getting a customer to hang in there long enough to...
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Posted by: Manas on Wednesday, 08 June 2011
If you think that the ability to get a read receipt anytime you send a marketing email to a customer – or an entire list of customers, for that matter – is cool, wait until you see the latest tricks...
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Posted by: Manas on Sunday, 05 June 2011
The success of targeted email campaigns can usually be measured by the data brought back from your email tracking software....
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Posted by: Manas on Friday, 03 June 2011
In a survey conducted by eROI it was found that over 18 percent of email marketers don’t have any clue as to how their campaigns are doing because they are not using any email analytics to track how things are going....
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Posted by: on Friday, 03 June 2011
The use of email tracking software is essential for targeted email campaigns because the software reports to the marketing team what is actually going on when the recipient gets the email message....
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Posted by: on Monday, 30 May 2011
Data driven decision making is a big part of how companies do business nowadays. Especially if there is any Six Sigma or Lean Business influences in your corporate culture...
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Posted by: Manas on Friday, 13 May 2011
It’s universally agreed that one of the most critical email analysis metrics is your unsubscribe rate.....
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Posted by: on Thursday, 05 May 2011
Determining if your email marketing campaigns are working goes way beyond simply looking at whether or not your company's monthly revenue has increased.....
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Posted by: on Wednesday, 27 April 2011
Email marketing statistics and analytics capabilities aren’t new. They’ve been around for a few years.....
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Posted by: on Wednesday, 27 April 2011
In order to be able to gauge the success rate of your targeted email campaigns, you’re going to need to know how a few things work—not that there will be a pop quiz on all this later.....
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Posted by: Manas on Tuesday, 26 April 2011
Email marketing is no place for people that lack a thick skin. That said, individuals with a propensity for taking things extremely personal may be the perfect people for tackling the important task of interpreting certain email marketing statistics.....
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Posted by: Manas on Tuesday, 19 April 2011
Email tracking and analysis allows you to see detailed reports of an email marketing campaign broken down by domain and target segments. The information that email tracking provides consists of delivery, open rates, click through rates, conversion rates, forwards, and bouncing mail.....
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Posted by: Manas on Tuesday, 22 March 2011
Understanding email tracking is a necessity for any marketing professional. Tracking email statistics provides important data that can help fine tune future marketing campaigns and help guide your existing ones to produce better returns....
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Posted by: on Sunday, 06 March 2011
Marketers have often complained that when it comes to email analysis they are under a constant barrage of statistics and metrics and making sense of them all is a challenging task ...
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Posted by: Manas on Saturday, 05 March 2011
When it comes to email analysis, data and email statistics reign as king. Knowing what you and your competitors are tracking can help set your strategy for future success ...
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Posted by: on Sunday, 26 December 2010
In a survey conducted by eROI it was found that over 18 percent of email marketers don’t have any clue as to how their campaigns are doing because they are not using any email analytics to track how things are going.
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Posted by: Manas on Saturday, 25 December 2010
The use of email tracking software is essential for targeted email campaigns because the software reports to the marketing team what is actually going on when the recipient gets the email message. But in order for email tracking software to be effective, it must contain certain features that make it possible to collect data on essential email marketing statistics.
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Posted by: Manas on Friday, 24 December 2010
The success of targeted email campaigns can usually be measured by the data brought back from your email tracking software. While most marketers simply look over email marketing statistics without ever knowing how they are tracked, true professionals understand how their email tracking software pulls and compiles the data they pour over on a daily basis.
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Posted by: on Tuesday, 30 November 2010
It’s universally agreed that one of the most critical email analysis metrics is your unsubscribe rate....
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Posted by: on Friday, 26 November 2010
Determining if your email marketing campaigns are working goes way beyond simply looking at whether or not your company's monthly revenue has increased.....
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Posted by: Manas on Saturday, 20 November 2010
Email marketing statistics and analytics capabilities aren’t new. They’ve been around for a few years. Today, the challenge is no longer found in determining how to collect the data, but on its interpretation—and on using it to inform the way your company does business.
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Posted by: Manas on Saturday, 20 November 2010
In order to be able to gauge the success rate of your targeted email campaigns, you’re going to need to know how a few things work—not that there will be a pop quiz on all this later.
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Posted by: Manas on Tuesday, 16 November 2010
Email marketing is no place for people that lack a thick skin. That said, individuals with a propensity for taking things extremely personal may be the perfect people for tackling the important task of interpreting certain email marketing statistics.
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Posted by: Manas on Tuesday, 02 November 2010
Here is a non-technical explanation of the main words and concepts. (Email technologists may want to look away.)
Email deliverability
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Posted by: Manas on Wednesday, 27 October 2010
Email marketing is only effective if the marketing message actually makes it to your subscribers inbox. However, thanks to the "Bad Apples", some genuine email marketers and their messages often get trapped in Spam Filters and the sender is often painted with the same brush as a serial spammer.
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Posted by: Manas on Wednesday, 06 October 2010
IP Addresses are the most important aspect of the online space. Without IP addresses we will not have any internet, online products, and software as a service or even email. However, despite having nearly four and a half billion addresses, predications estimate that
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