Posted by: Cornelis on Thursday, 26 April 2012
Reward loyal customers with special gifts to encourage additional sales or just to say thanks. A loyal customer means something different to every Internet marketer or small business owner. To some, a customer that makes a purchase every month is considered loyal, to others, it's making a purchase once a year.
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Posted by: Manas on Thursday, 26 April 2012
Continue providing excellent customer service even after subscribers make a purchase with targeted email content. By maintaining this connection, you can recommend other products and services, offer advice about using products, and provide an easy way for subscribers to ask questions days, weeks, or months after they make a purchase.
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Posted by: Cornelis on Friday, 13 April 2012
It happens to even the best marketers and business owners – a sudden decrease in sales. Revamp your email campaign and turn sale slumps around quickly. You don't have to do much, but you need to do something. In most cases, getting people interested simply means writing more compelling subject lines or providing content in a new and interesting way.
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Posted by: Cornelis on Wednesday, 11 April 2012
Segmenting an email list by age can help you promote a variety of products and services - but only if you take the time to craft messages that resonate with people of varying ages. Three distinct groups that make online purchases these days include Baby Boomers (those born after 1945 to 1965), Gen X (1965-1981), and Gen Y (1981-1999).
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Posted by: Manas on Wednesday, 11 April 2012
Even though social media and text message marketing continue to grow in popularity, email marketing remains a solid way to reach customers. The way marketers interact with customers has changed, however. But thanks to targeted emails, list segmentation, triggered email campaigns and using various methods to market goods and services, marketers continue to make sales and earn repeat business.
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Posted by: Manas on Saturday, 07 April 2012
Effective triggered email campaigns focus on presenting product offers to subscribers at specific times. Common triggers include national or local holidays, subscriber birthdays and follow-up offers for those who recently made a purchase. Using autoresponders, you can easily create a triggered email campaign anytime you want.
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Posted by: Cornelis on Friday, 06 April 2012
A niche is a specific segment of the population with a need for information pertaining to a particular hobby, business venture, cultural phenomenon, and everything in between. Niche markets are small, but can still be quite profitable if you know how to market to them. Because these markets are smaller than main stream markets, large companies or those with large marketing budgets typically leave them alone. But these markets still have a thirst for information - and are always looking online for someone to provide them with it.
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Posted by: Manas on Friday, 06 April 2012
Over the years, there have been many myths created surrounding email marketing. And while some myths have a certain degree of logic attached to them (larger list equals more sales), others are just plain crazy (sending email on weekends is pointless). Here are 3 email myths for you to contemplate when creating and managing your email campaign.
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Posted by: Cornelis on Thursday, 15 March 2012
Feedback from a customer is slightly different than a testimonial. Feedback provides information about a specific detail or process (maybe positive or negative) while a testimonial (mostly positive) focuses on the entire experience. You can use feedback in numerous ways to enhance the quality of an email campaign.
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Posted by: Manas on Thursday, 15 March 2012
If you sell multiple products or you want to create a targeted email campaign using one list, juggling more than one campaign can be tricky and time consuming if you're not careful. But taking some time in the beginning to plan ahead will really pay off in the long run and lead to more profits and less headaches (especially if you not a project manager-type).
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Posted by: Cornelis on Thursday, 01 March 2012
Do you send mass email at a specific time of day? Or do you send messages as you finish them? How much does time of day play into making sales? That depends on many variables such as the types of goods and services you're selling, who you're selling products to and where people are located geographically. But for fun, let's take a look at why you should test different times to determine which times are most profitable.
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Posted by: Kate on Monday, 05 December 2011
In the grand discussion concerning email tracking and determining the best day of the week to send marketing messages to customers, the reality is that there’s no simple answer.
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Posted by: Fred on Monday, 28 November 2011
According to bulk email tracking statistics, click rates and open rates are up quite a bit higher than they were this time last year. This encouraging piece of news, which reports click rates 23 percent higher and open rates 11 percent higher than they were at this point in 2010, sheds light on the importance of email marketers getting on the ball ahead of the rapidly approaching holiday season.
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Posted by: Manas on Tuesday, 11 October 2011
Opt-in regulations are helping reduce that large segment of the population that automatically assumes that bulk emails are spam, junk or phishing scams. However, you still need to receive flawless data to measure your deliverability quotient.
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Posted by: Manas on Tuesday, 09 August 2011
There are benefits to email tracking software that go far beyond the simple ability to tell if your marketing message was opened or discarded. Once most companies get their hands on new email analysis tools, they are astounded at how much can be learned about their email campaigns.
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Posted by: Kate on Tuesday, 26 July 2011
Megalithic pharmacy chain Rite Aid is one of the latest super companies that’s doubled its efforts in email marketing, recently launching monthly email updates to its Wellness Plus loyalty program members in an effort to help them keep track of their accrued points.
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Posted by: Fred on Sunday, 24 July 2011
There’s news out that indicates email tracking software and email analytics are not a relic of the past. According to a recent survey, email subscribers still outnumber social media followers by incredibly large margins, giving new hope to email marketers spooked by the growth of social media.
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Posted by: Kate on Saturday, 23 July 2011
We’ve discussed the importance of using your email analysis tools to find out if your marketing campaigns are hitting the mark or missing wildly. This is done by using the email analytics to not only determine if your messages are being delivered, but whether or not the intended recipients are opening your messages, and if they’re clicking on the links within or just saying “No thanks” with their actions. We’ve also talked about the importance of asking questions to start a conversation. But what kind of questions should you be asking?
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Posted by: Manas on Saturday, 23 July 2011
The opportunities that have presented themselves for entrepreneurs in the field of email marketing have opened the doors for just about anyone interested in making a dollar (or thousands of them) online. For those new to the wide world of marketing, who haven't had the requisit years of training to perfect their craft to science like precision - email tracking software has served to level the playing field.
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Posted by: Fred on Friday, 22 July 2011
Email tracking software and email analysis tools are essential if you’re operating an online marketing campaign. Without email analytics in place, you have no way of knowing if your efforts are actually reaching people or just going in one ear and out the other – or, more appropriately, into the inbox and out the recycle bin.
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Posted by: Fred on Friday, 22 July 2011
Some of the exciting new advancements that are being made by lead management software programs are reminding bulk email marketers of the importance of staying on the cutting edge of technologies that could render their efforts far more effective than they realize.
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Posted by: Fred on Saturday, 11 June 2011
Some companies are hesitant to outsource the delivery of their email marketing messages. Maybe you feel the same way. If you do, there’s nothing wrong with it. In a way, it makes a lot of sense. You’re supposed to outsource tasks that are difficult, not things that you could readily accomplish within minutes...
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Posted by: Manas on Friday, 10 June 2011
Email tracking software is cool. There’s just no two ways about it. And if you don’t know much about how it works and what it can do, you’ll probably think it’s even cooler the further you look into it. You might even get your mind blown...
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Posted by: Kate on Thursday, 09 June 2011
In email marketing, seconds count. You don’t have to be an expert to know that, and you don’t need a high tech marketing software tool to tell you that getting a customer to hang in there long enough to...
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Posted by: Manas on Wednesday, 08 June 2011
If you think that the ability to get a read receipt anytime you send a marketing email to a customer – or an entire list of customers, for that matter – is cool, wait until you see the latest tricks...
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Posted by: Manas on Sunday, 05 June 2011
The success of targeted email campaigns can usually be measured by the data brought back from your email tracking software....
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Posted by: Manas on Friday, 03 June 2011
In a survey conducted by eROI it was found that over 18 percent of email marketers don’t have any clue as to how their campaigns are doing because they are not using any email analytics to track how things are going....
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Posted by: Fred on Friday, 03 June 2011
The use of email tracking software is essential for targeted email campaigns because the software reports to the marketing team what is actually going on when the recipient gets the email message....
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Posted by: Fred on Monday, 30 May 2011
Data driven decision making is a big part of how companies do business nowadays. Especially if there is any Six Sigma or Lean Business influences in your corporate culture...
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Posted by: Manas on Friday, 13 May 2011
It’s universally agreed that one of the most critical email analysis metrics is your unsubscribe rate.....
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Posted by: Fred on Thursday, 05 May 2011
Determining if your email marketing campaigns are working goes way beyond simply looking at whether or not your company's monthly revenue has increased.....
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Posted by: Kate on Wednesday, 27 April 2011
Email marketing statistics and analytics capabilities aren’t new. They’ve been around for a few years.....
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Posted by: Fred on Wednesday, 27 April 2011
In order to be able to gauge the success rate of your targeted email campaigns, you’re going to need to know how a few things work—not that there will be a pop quiz on all this later.....
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Posted by: Manas on Tuesday, 26 April 2011
Email marketing is no place for people that lack a thick skin. That said, individuals with a propensity for taking things extremely personal may be the perfect people for tackling the important task of interpreting certain email marketing statistics.....
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Posted by: Manas on Tuesday, 19 April 2011
Email tracking and analysis allows you to see detailed reports of an email marketing campaign broken down by domain and target segments. The information that email tracking provides consists of delivery, open rates, click through rates, conversion rates, forwards, and bouncing mail.....
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Posted by: Manas on Tuesday, 22 March 2011
Understanding email tracking is a necessity for any marketing professional. Tracking email statistics provides important data that can help fine tune future marketing campaigns and help guide your existing ones to produce better returns....
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Posted by: Kate on Sunday, 06 March 2011
Marketers have often complained that when it comes to email analysis they are under a constant barrage of statistics and metrics and making sense of them all is a challenging task ...
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Posted by: Manas on Saturday, 05 March 2011
When it comes to email analysis, data and email statistics reign as king. Knowing what you and your competitors are tracking can help set your strategy for future success ...
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Posted by: Kate on Sunday, 26 December 2010
In a survey conducted by eROI it was found that over 18 percent of email marketers don’t have any clue as to how their campaigns are doing because they are not using any email analytics to track how things are going.
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Posted by: Manas on Saturday, 25 December 2010
The use of email tracking software is essential for targeted email campaigns because the software reports to the marketing team what is actually going on when the recipient gets the email message. But in order for email tracking software to be effective, it must contain certain features that make it possible to collect data on essential email marketing statistics.
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Posted by: Manas on Friday, 24 December 2010
The success of targeted email campaigns can usually be measured by the data brought back from your email tracking software. While most marketers simply look over email marketing statistics without ever knowing how they are tracked, true professionals understand how their email tracking software pulls and compiles the data they pour over on a daily basis.
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Posted by: Fred on Tuesday, 30 November 2010
It’s universally agreed that one of the most critical email analysis metrics is your unsubscribe rate....
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Posted by: Fred on Friday, 26 November 2010
Determining if your email marketing campaigns are working goes way beyond simply looking at whether or not your company's monthly revenue has increased.....
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Posted by: Manas on Saturday, 20 November 2010
Email marketing statistics and analytics capabilities aren’t new. They’ve been around for a few years. Today, the challenge is no longer found in determining how to collect the data, but on its interpretation—and on using it to inform the way your company does business.
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Posted by: Manas on Saturday, 20 November 2010
In order to be able to gauge the success rate of your targeted email campaigns, you’re going to need to know how a few things work—not that there will be a pop quiz on all this later.
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Posted by: Manas on Tuesday, 16 November 2010
Email marketing is no place for people that lack a thick skin. That said, individuals with a propensity for taking things extremely personal may be the perfect people for tackling the important task of interpreting certain email marketing statistics.
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Posted by: Manas on Tuesday, 02 November 2010
Here is a non-technical explanation of the main words and concepts. (Email technologists may want to look away.)
Email deliverability
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Posted by: Manas on Wednesday, 27 October 2010
Email marketing is only effective if the marketing message actually makes it to your subscribers inbox. However, thanks to the "Bad Apples", some genuine email marketers and their messages often get trapped in Spam Filters and the sender is often painted with the same brush as a serial spammer.
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Posted by: Manas on Wednesday, 06 October 2010
IP Addresses are the most important aspect of the online space. Without IP addresses we will not have any internet, online products, and software as a service or even email. However, despite having nearly four and a half billion addresses, predications estimate that
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