Posted by: Murray on Wednesday, 15 May 2013
Since email marketing is about connecting with your readers, it’s very important to decide on the most advantageous tone for your email campaigns. On one hand, you want to appear professional and so a formal, businesslike tone often seems appropriate. On the other, you want to seem fun and likeable, so a more informal tone can be tempting. Yes, email marketing in Auckland, or anywhere else for that matter, can come down to these minute decisions, so read on to find out the type of tone that we think is best for your campaigns.
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Posted by: Murray on Wednesday, 15 May 2013
At first glance, email blasting may not seem like the nicest thing to do. We’ve all received junky spam emails before, and each time we’re force to hit the “delete” or “spam” buttons is another few seconds wasted to a junk email marketer. But when it comes time to organize a marketing campaign, one fact stares us in the face: email marketing is the higest-ROI marketing platform available today. So how do we implement a mass email campaign without being spammers? Let’s find out…
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Posted by: Murray on Wednesday, 15 May 2013
Email marketing is big business these days, but if you’re just starting an email campaign, things can seem a little intimidating. With all the time you are committing to gaining email addresses, designing your emails, then sending and tracking them, it’s important to make sure that your emails are designed for optimal deliverability, readability, and convertibility. Here’s how to make sure you’re doing the right things…
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Posted by: Jane on Wednesday, 15 May 2013
Successful email marketers get results – for themselves, for their companies and for their clients. But becoming a successful email blaster isn’t as hard as it may seem at first glance. Here are 9 things that successful email marketers do – and how you can do them too…
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Posted by: Jane on Wednesday, 15 May 2013
Email marketing forms the backbone of many successful marketing campaigns—and for good reason. Compared to traditional marketing platforms like TV and even social media campaigns, email blasting offers a return on investment that is rarely rivaled by other digital marketing mediums. But once you’ve designed an email strategy and goal, how do you make sure that your specific email offers are up to par? Here’s how…
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Posted by: Kimberly on Friday, 03 May 2013
It’s easy to buy an email list to begin your email marketing campaign. But you must understand that nothing worth doing ever came so easily. It may be a convenient start, but will this strategy be sustainable? Would everyone on that list be so welcoming of your marketing communications?
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Posted by: Anita on Friday, 03 May 2013
If you offer products or services on your website, you likely have a dedicated base of customers who simply need regular reminders to let them know about sales and promotions. And while using email to capitalize on these customers is a good thing, capturing new sales in addition to these is always the goal. Without further ado, here a few tips for gaining additional customers the next time you send a bulk email…
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Posted by: Anita on Wednesday, 01 May 2013
With an ever-increasing number of consumers reading emails on their mobile phones, the time has come for those engaging in bulk marketing to make sure that they are sending emails optimized for reading outside of the home or office by those using mobile devices. While the rise of mobile media does not in itself call for a change to the overall strategy of your mass email campaigns, it does call for some adjustments to maximize effectiveness, given the wide usage of smartphones and other mobile devices among consumers. Below are some tips for tailo
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Posted by: Anita on Wednesday, 01 May 2013
Launching a bulk email campaign can be an effective way to reach a mass audience without incurring the high costs typically involved in using traditional advertising methods such as radio or television. However, the downside to this is that unlimited email marketing has been abused at times by those who send out mass emails without following proper procedure or allowing consumers the choice of continuing to receive such solicitations. Below are some tips for using email marketing while avoiding being labeled as a spammer.
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Posted by: Anita on Wednesday, 01 May 2013
As traditional marketing methods such as radio, TV, and newspaper advertising continue to decline in popularity, bulk emailing remains a growing source of focus for getting the word out about a product and driving sales. While the practice of unlimited email marketing initially seemed to be tarnished by the actions of a few bad apples known as spammers, legislation such as the CAN SPAM act of 2003 codified acceptable practices in the industry. This allowed for its continued growth as well as the entry of many major corporations into the email mark
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Posted by: Murray on Monday, 29 April 2013
You put a lot of effort into your email campaigns. Writing copy, designing graphics, even tracking down email addresses all take significant time and effort. It’s understandable, therefore, that you want to pick the best possible time for sending out those bulk emails. But when is that time? Well, the answer (as usual in the marketing world) depends on a number of factors. Here are a few that should help you narrow down your choices.
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Posted by: Murray on Monday, 29 April 2013
Bulk marketing services are popular, and for good reason. Email marketing is a cost-efficient way to reach nearly unlimited potential customers with high-quality targeted content. Maybe you prefer personal emails over bulk emails, or maybe you’re weighing whether to start an email campaign at all. In either case, it’s a no brainer – mass email marketing is a great way to take your marketing campaigns to the next level.
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Posted by: Murray on Monday, 29 April 2013
Email marketing articles talk a lot about subject lines, email frequency, and auto responder programs. One critical element that is often overlooked, however, is the actual content of emails sent to your recipients. After all, you can have all the above locked down and still send out junk that nobody wants to read.
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Posted by: Murray on Monday, 29 April 2013
We get it – not all of you are professional email marketers who read the top marketing blogs every morning. Most of us are business owners, or division managers, or even entry-level marketers who just need a quick course into how to send a bulk email or two. Relax, we’ve got you covered.
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Posted by: Murray on Monday, 29 April 2013
A retail business is just like any other business – great marketing will bring great returns. Although most retails businesses aren’t strangers to email marketing, many are overly reliant on more traditional forms of marketing, like newspaper advertising, TV and radio advertising, and direct mail coupons and flyers. All of these can be good marketing strategies if done correctly, but it is hard to overlook the high ROI of email marketing. The ability to send unlimited emails has made email marketing very inexpensive, but email still reaches most
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Posted by: Murray on Monday, 29 April 2013
Despite the recent proliferation of other online marketing strategies, mass emailing remains one of the best ways to reach customers and convert sales. After all, no other medium connects so many people at any given time and in any given place. Smartphones have given consumers nearly 24/7 access to email, and the ability to reach these increasingly-savvy consumers is vital for any company.
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Posted by: Murray on Monday, 29 April 2013
Many readers have likely been in the email marketing game for some time — After all, email was the major consumer innovation that allowed marketers to reach individual consumers. Before social media, there was email. Most of you who have been involved with email marketing have used newsletters at some point or another, so it stands to reason that some newsletter techniques have gotten stale over the years. Looking for a way to improve your bulk marketing services with newsletters? Read on…
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Posted by: Murray on Monday, 29 April 2013
Email marketing may not be the latest, most exciting marketing platform, but it’s a tried-and-true component of nearly every successful online marketing campaign. Just think – what other platform reaches almost every online consumer at almost every moment of every day?
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Posted by: Anita on Monday, 29 April 2013
Companies around the world have gravitated towards mass email campaigns as an effective way to sell their products. Bulk emailing, done properly, can reach prospects in a way that more indirect sources of marketing aren’t able to do at a fraction of the cost of traditional marketing approaches. Given this compelling value proposition, it’s no wonder the practice has grown in popularity. However, this popularity has led to a backlash when it comes to unwanted bulk email, also known as spam. Below you will find a list of some of the most commo
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Posted by: Anita on Monday, 29 April 2013
Reaching out to customers and prospects via bulk emailing is an important way for you to increase your sales and get your message out there. In today’s information-saturated world however, harried consumers may forget about you if they don’t hear from you on a regular basis. Following are some tips for planning and executing a mass email campaign.
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Posted by: Anita on Monday, 29 April 2013
Many times companies send bulk email online with high hopes, only to find that their conversion rates have been sabotaged by an inordinately high rate of delivery failures. This occurs when many of the emails you’ve sent get directed to the spam filter of the recipient, and are never read. A few tips for improving your delivery rates and avoiding the dreaded spam treatment are listed below.
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Posted by: Anita on Monday, 29 April 2013
Unlimited email marketing is a wonderful tool to get the message out about your products and services widely without spending an arm and a leg. But the process has its pitfalls, so take care to avoid the following dumb things email marketers have been known to do when you conduct your next campaign.
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Posted by: Racquel on Friday, 26 April 2013
A lot of marketers are engaging in the practice of email marketing to promote their products and services; however some are unaware of the difference between opt-in and spam email marketing. It is quite understandable that the two concepts would be misunderstood; however, there really are key differences between the two, as explained below.
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Posted by: Racquel on Friday, 26 April 2013
Social media is an integral part of our everyday communication so no wonder marketers are finding ways to integrate social media with their email marketing — after all, email marketing and social media marketing go hand in hand. They are more than effective when used separately, so imagine what they’re like when they’re combined. The successful integration of social media with email marketing can produce the following highly beneficial results…
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Posted by: Racquel on Friday, 26 April 2013
During the course of their marketing profession a marketer will most likely have re-designed their website, created a Facebook page, re-designed their auto responder programs and commenced Tweet scheduling. Additionally it is safe to assume that the marketer would have also installed a Web tracking system with the aim of seeing how many visits they receive on their website with the main goal being increased visitors for increased sales.
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Posted by: Racquel on Friday, 26 April 2013
It goes without saying that most online marketers will be familiar with content marketing as a strategy — getting content onto the internet in an effort to get people to come to your website and/or your social media pages. If you’re new to content marketing, or an old pro looking to brush up your skills, read on!
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Posted by: Racquel on Friday, 26 April 2013
Undeniably there is an increase in digital marketing opportunities, so much so that today’s marketers have begun to employ the use of unlimited email marketing software (to great effect). In fact, research data has shown that one of the most cost-effective ways for companies to directly reach a large potential customer base is through email marketing. Given that email marketing is widely being used however, this has unfortunately resulted in a significant increase in spam emails.
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Posted by: Racquel on Friday, 26 April 2013
An essential part of targeting and engaging with prospective customers online is mass email marketing. This super effective way of communicating with customers comes with its advantages and disadvantages. It’s important for marketers to spend time designing their mass emailing marketing campaign in a way that increases their open rates. Here are a few ideas for doing just that…
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Posted by: Racquel on Friday, 26 April 2013
All marketers will undoubtedly work on creating perfect emails and an autoresponder message that will increase their sales figures and reduce their bounce rates. Deliverability is a very big concern with marketers as no one wants to know that most of their emails are not reaching their customers, which in turn means reduced profit potential.
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Posted by: Racquel on Tuesday, 23 April 2013
As a marketer you may have seen news that Yahoo is retiring old accounts, doing away with products that aren’t widely used and well, essentially engaging in digital house cleaning. Although this is good for Yahoo, as an internet marketer it could spell bad news and can lead to an increase in your bounce rates. Before you get scared it is important to note that the move by Yahoo hasn’t significantly increased bounce rates across the board; however, the results will vary from marketer to marketer.
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Posted by: Vikki on Friday, 19 April 2013
Small and medium businesses that have experienced success can attest to the importance of email marketing to their daily operations – as evidenced by the use of online bulk mailing services among these success stories. As part of the prolific yet highly unstable world of SMBs, you have to know how to navigate your way around email marketing. Doing so can help you gain a steady ground for your small or medium business to grow larger in the long run.
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Posted by: Vikki on Friday, 19 April 2013
Having a good subscribers’ list is one of the most important aspects involved when you send bulk email online. This takes time, a lot of exposure, patience, and attention. There is no easy way around building a good list for your online marketing campaign, but there are a few steps you can keep in mind to ensure the constant improvement of your email marketing through time.
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Posted by: Vikki on Friday, 19 April 2013
For beginners who have recently taken the plunge into the world of bulk emailing, the different elements behind using email to capture a market involves a lot of time and experience before they can be fully utilized. Knowing, however, these following tips can make the entire process a much faster and easier one – much like a little hack to get you up and running with a good start on your marketing campaign.
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Posted by: Vikki on Friday, 19 April 2013
Being a beginner bulk email sender is not a good excuse for ignorance. It is important for you to know the basics to email marketing for you to ensure the long-term success of your campaign. Keeping the following basics to mind not only provides you with a good foundation of knowledge to keep your email marketing campaign at the top of its game – it also provides you with the chance to become better in your future campaigns.
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Posted by: Vikki on Friday, 19 April 2013
There’s only so much you can do for your mass email campaigns. Basically, it all boils down to whether or not your subscribers choose to take action via your call-to-action options. Although those CTA clicks are mostly out of your hands the moment you send those emails out, you are far from being helpless, as there are a few steps you can take to make your emails more likely to get those clicks.
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Posted by: Vikki on Friday, 19 April 2013
There are a lot of things to consider when you send bulk email online. Strategies can take all forms and sizes, and sometimes, taking them all into serious consideration can be nothing short of overwhelming. Sometimes, though, all it takes is but a few simple “hacks” to get you some email marketing success. The following four strategies are simple and basic considerations that might be all it takes to make your campaign the success you have always wished it to be.
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Posted by: Anita on Friday, 19 April 2013
It’s hard enough to get the subscribers you need for good email blasting lists. Even worse, getting them through legitimate means can be a rather time-consuming task, to say the least. It can, therefore, be rather disheartening to receive a number of unsubscribes despite having worked so hard to get those subscriptions. In order to keep your email marketing campaigns in tip-top shape, you have to be able to give as much attention to keeping your subscriptions as much as getting them – something that can be summarized by the following steps.
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Posted by: Vikki on Wednesday, 17 April 2013
No matter how solicited bulk emails may be, wrong timing can spell the difference between getting your emails read, having them marked as spam by your subscribers, and having your subscribers unsubscribe. On the other hand, sending emails at the right frequency and time can increase the success rate of your campaign. Unfortunately, there is no sure equation for determining the right schedule for sending out your emails. By keeping the following factors to mind, however, you can slowly work your way to a speed that will benefit you and your campaign
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Posted by: Vikki on Wednesday, 17 April 2013
First impressions do tend to last. This principle holds true for a number of things, including bulk emailing. For your readers, the first thing they ever encounter with your email campaigns is your subject lines. These could either leave them wanting, curious, or completely otherwise. It is, therefore, of the essence to learn how to make subject lines that stand out and successfully pique the interest of your target market.
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Posted by: Vikki on Wednesday, 17 April 2013
Truly, there is no replacing the function of mass email campaigns in terms of getting a product seen, heard, and felt. In marketing, it is all about getting as much exposure as possible for a product – and with the onset of electronic mail, growing an email list is essential to any legitimate campaign. Keeping in mind a few good email marketing practices will help get you the audience you need while keeping your sender reputation high all throughout.
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Posted by: Murray on Thursday, 11 April 2013
Writing email content is a lot harder than it looks. As a business leader, you know what you want your customers to think but a harder time saying it in bulk emails. While unlimited email marketing gives you the ability to reach many new customers with minimal effort, the wrong types of emails can be quickly deleted, or worse, end up in the spam folder.
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Posted by: Murray on Thursday, 11 April 2013
Mass email should be a centerpiece of any business marketing campaign. Everyone is connected to an email account these days, and timely emails are a perfect way to get information out to a receptive audience. The problem, of course, is how to get your recipients to read the information in each email. In this article, I’ll give you a few tips on how to boost your email deliverability rate – and boost your revenues in the process.
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Posted by: Murray on Thursday, 11 April 2013
Email has been a great marketing strategy since the mid-90s, and mass emailing has made it even easier and more important in 2013. Whether you’re a startup that just setting up an email strategy or an older firm in need of an overhaul, you can benefit from this step-by-step guide on setting up a successful marketing strategy.
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Posted by: Murray on Thursday, 11 April 2013
Managing priorities in a small business is always tough, but one thing is for certain – email marketing is an essential tool. Although bulk marketing services abound, it can be difficult to get good advice about how to use limited resources in managing a successful email marketing campaign. Well, never fear. I’ve been a small business employee and seen first-hand how good email marketing can lead to great results, and how mistakes in email marketing can be costly. Here a few ways to learn from my experience.
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Posted by: Murray on Thursday, 11 April 2013
Despite the rise of social media marketing and other forms of unique marketing content, email marketing is far from dead. 92% of adult internet users still maintain an email account, and most have access to that account all day via PC’s and mobile devices.
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Posted by: Murray on Thursday, 11 April 2013
An email marketing campaign is an essential component for any small business. Whether you’re a mom and pop grocery store or an internet marketing firm, email is a powerful way to reach a wide segment of the population and provide them with relevant content. If you’re just starting out, however, you may find the process daunting. After all, the ability to send unlimited emails is a relatively new development and can be a little foreign to some business owners.
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Posted by: Murray on Thursday, 11 April 2013
Email is still one of the most effective marketing strategies available to businesses. Nearly all adults who use the internet maintain email accounts, and most are connected to those accounts throughout the day. Email is still better at delivering timely and tailored messages to all of your potential customers.
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Posted by: Murray on Thursday, 11 April 2013
Even if you’re already an industry veteran, brushing up on your email marketing skills is a great way to keep your business running smoothly. The importance of email marketing has never been greater, and the ability to reach a captive audience with tailor-made content is still a great way to drive revenue.
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Posted by: Brian on Wednesday, 13 March 2013
Your emails are content, and content can boost your blog or website in the search rankings. So when you’ve sent out a mass email you still have options that you can take advantage of, effectively putting past emails to good use for your overall Internet business efforts. Search engine optimization is a powerful long-term business tool, so after the efforts of your bulk email application have come and gone, know that there are SEO benefits through ways of maximizing your returns on the work you’ve already done.
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Posted by: Brian on Wednesday, 13 March 2013
Before you kick on your autoresponder software and send a volley of bulk emails to your subscribers, remember that you’re sending information to people who are looking for answers, for somebody to follow, for somebody to put their trust in. We’ll go over a few useful tips that you can use in order to better leverage your results and build trust with your followers, and thus earning you more income through a positive relationship with your readers.
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Posted by: Brian on Wednesday, 13 March 2013
Becoming successful at email marketing and bulk emailing requires several elements to come together and culminate. Neglecting any of these elements will lead to fewer results, email opens, and overall conversions. Knowing this, now you can get familiar with the 8 steps to setting up an email blasting campaign.
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Posted by: Brian on Wednesday, 13 March 2013
Email marketing is some of the most powerful marketing you’ll find available to you. You’re able to retain readers, contact them at will, and send them bulk emails from your email blaster program. However, just because you have these powerful tools at your disposal, doesn’t mean there’s not a method to doing things correctly. Nobody wants to make the mistake of alienating their readers, so we’re going to go over 4 ways to build a successful email marketing campaign.
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Posted by: Brian on Monday, 11 March 2013
Regardless as to whether you’re using an email auto responder or committing your email marketing efforts to broadcast messages; you’re still undoubtedly going to wonder what day of the week is best to send your email to get maximum opens, clicks, and conversions. Plenty of study and research efforts have gone into discovering the answer, which you’re going to learn here.
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Posted by: Vikki on Monday, 11 March 2013
Sometimes, all it takes is a little good timing for some unlimited email marketing success. A good email just wouldn’t matter if you send your blasts when they are least likely to be read right away. Chances are you’ll be stuck in an inbox along with other messages. Should the time come for your subscribers to read their messages, there will be barely any time left to prioritize yours.
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Posted by: Vikki on Monday, 11 March 2013
Online bulk marketing services are a good idea for any campaign, as it gives you an adequate amount of exposure among your target market. But the way things are, good email service providers don’t offer their services for free. You might then be tempted to DIY your email marketing campaign due to budgetary constraints. If you are considering using Outlook for this very purpose (as it is one of the most accessible options available), why don’t you think twice and read on as to why Outlook may not be the most cost-effective choice, after all.
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Posted by: Vikki on Monday, 11 March 2013
Mass emailing can sometimes be a very daunting task, as there are way too many factors to consider. Sometimes, you just can’t help but be put in a position wherein you have to compromise among these different factors due to their sheer number. If you are just starting out on your email marketing campaign, taking into consideration these 5 essential keys to a good email campaign is the perfect stepping-stone for future email marketing success.
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Posted by: Vikki on Monday, 11 March 2013
Before starting on a number of mass email campaigns, there are certain things you need to have at hand to keep you on top of your reputation. Ensuring that these items are considered fully during the design phase of your campaign can spell the difference between success and a worse sender reputation.
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Posted by: Vikki on Monday, 11 March 2013
The picture of a perfect email campaign would be where one can send unlimited emails with no repercussions at all. The way things are, though, individuals and ISPs have found ways to protect themselves from unsolicited mail, calling forth the need to orient email campaigns accordingly to these protective measures. Taking the following measures to heart will not only get you better deliverability and click-through rates, it also makes for something pretty close to sending unlimited emails.
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Posted by: Brian on Thursday, 07 March 2013
There are multiple factors to getting customers through email marketing; transforming your subscribers into buyers. We’re going to address a few here so that you can make the shift in your online email marketing efforts and start building a solid online business that pays the bills.
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Posted by: Brian on Thursday, 07 March 2013
Bringing a small business from offline to online can be a bit frightening at the beginning. Most people who run offline businesses are more prone to use “classic” marketing methods, such as Yellow Pages, newspaper ads, and possibly radio or television commercials. The fact of the matter is that the purpose for a small business – or really any business – is to make customers and keep them. That’s why there’s email marketing for small businesses, because email marketing has a relatively low entry cost with a potentially massive return o
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Posted by: Murray on Wednesday, 06 March 2013
If your email marketing campaign involves mass email (hopefully this is all of you), then you know just how difficult it can be to craft great subject lines on a mass scale. How do you come up with something catchy without coming across as spam? How do you convey information without your subject line sounding like a sales pitch? The best marketers have already mastered this skill, so read on to take your email marketing game to the next level.
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Posted by: Murray on Wednesday, 06 March 2013
When it comes to email marketing, we’ll excuse you if you feel like you’ve heard it all before. With email’s massive revenue potential, however, it pays to listen. The average email campaign brings in around $40 per $1 spent on marketing. There’s a reason people tend to read everything they can get their hands on about the subject. I’ll try to keep it interesting, but here are three tips that may help your mass email campaign.
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Posted by: Murray on Wednesday, 06 March 2013
One of the most important aspects to executing a marketing campaign is the ability to reach customers through email. After all, everyone’s got an email account these days, and if you’re sending someone an email, chances are that person opted into your bulk emailing list at some point. Actually, I take that back – I should say that if you’re running a good campaign, that person opted into your email list. If you’re sending emails to random accounts from either scraping addresses on the web or purchasing email lists, you’re probably breaki
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Posted by: Murray on Wednesday, 06 March 2013
Your team has put in a lot of hard work. You’ve designed your products, built a good marketing strategy, and are ready to interface with customers when the time comes to make a sale. But how do you get the word out? Email is certainly going to be one of the most important marketing strategies your firm employs, but it won’t get very far if your emails are unable to reach customer inboxes.
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Posted by: Murray on Wednesday, 06 March 2013
I’m going to go out on a limb here and guess that, if you’re reading this blog post, you’ve already got a marketing plan. Whether you’re a pure marketing firm or a brick-and-mortar retail outlet, chances are you at least send an email blast out once in a while to alert your readers of deals or to push other marketing content.
I’m hoping that your email plan is at least “good.” You’ve mastered the basics of a useful email and have managed to steer mostly clear of the spam filters. But what do you do when you’d like to take your e
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Posted by: Murray on Wednesday, 06 March 2013
Of all the marketing initiatives your firm can undertake, email marketing may be the most profitable. Recent studies have shown that email marketing Return on Investment averages around $40 per $1 spent – a figure that blows keyword ads and banner ads out of the water.
Chances are you’re doing some email marketing. After all, nearly everyone has an email account and email is the perfect way to send a tailored and personal message to all of your potential customers. But if you’re wondering why your emails aren’t translating into sales, you
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Posted by: Murray on Monday, 04 March 2013
This should be welcome news to all of you, but email marketing is still great bang for your buck. 70% of companies rated email marketing an excellent or good Return on Investment in 2012. This shouldn’t be much surprise to all of you, but it’s worth considering nonetheless.
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Posted by: Murray on Monday, 04 March 2013
Something I hear a lot from marketers these days is, “the spam filters are getting so good! How can I avoid getting caught?” I usually follow up with, “Well, are you spamming?”
This question is sometimes followed by vehement denial, but it usually gives marketers pause to think that, hey, maybe they’re sending spam after all.
We’ve grown accustomed these days to thinking that “spam” is reserved for banking scams and Viagra pills, and any email that a reputable company sends from a bulk email application is legitimate. Let me
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Posted by: Murray on Monday, 04 March 2013
Unlimited email marketing is one of the greatest tools that businesses have available to them today, but it also comes with some serious downside. That is – the spam filter.
We’ve all looked at what ends up in our spam filters: Scam emails and lewd content abound. But take a close look – every so often a seemingly-legitimate email ends up in there as well. A savvy email marketer knows that this can happen to anyone who isn’t careful. Follow a few of these guidelines if you don’t want your emails to end up in the spam filter’s black ho
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Posted by: Brian on Monday, 04 March 2013
You can thank spammers for all the security that now goes into protecting an inbox from incoming emails, and while your own emails might be legitimate and helpful, they’ll still be labeled as spam if they fall under the right – or in your case, wrong – criteria. Nobody likes spam, and so long as you’re trying to conduct honest business as an email marketer, it’s clearly your ambition to get your message through to your subscribers using your sender software. So we’re going to address 3 dead simple ways to avoid being labeled a spammer
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Posted by: Brian on Monday, 04 March 2013
Whether you’re using your bulk emailing software to provide a newsletter to your readers or for autoresponder email marketing, chances are high that you can improve your email campaigns in some way, you can deliver more value to your readers in some form, and you can increase the income garnered from your list, your advertisers, or both. That’s why we’re going to go over 5 ways to upgrade your email results.
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Posted by: Brian on Wednesday, 27 February 2013
If you’re running an online business and you’d like to use your high volume email client to send out newsletters and promotions, ones that really emphasize your brand with the assistance of images, then think again. While it’s ideal to be able to create brand recognition within your emails, building customer loyalty, the fact of the matter is that it’s very unlikely to even be seen by the recipient. Why is this?
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Posted by: Brian on Wednesday, 27 February 2013
We’re going to go over 10 brilliant email marketing tips that will help you avoid being seen as a spammer, dodge the blacklist, and make it into the inbox of your prospects, giving you the opportunity to earn their trust and ready cash. Let’s get started.
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Posted by: Brian on Wednesday, 27 February 2013
If you’re an email marketer then you need to avoid ISPs’ blacklists like the plague. If you want to establish yourself as a real authority and start making money from your list, then your reputation is your ticket to success, and without it you’re going to sink like a rock. Too many people think email marketing is as easy as paying for an email blaster program, scraping together some leads, and then spamming them to death with annoying promotions.
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Posted by: Rosario on Tuesday, 26 February 2013
Can you ever have too much of a good thing? If you are utilizing the latest unlimited email marketing software to give your campaign the widest possible scope it may appear not. However, quantity isn’t everything, and no matter how powerful the program being used may be, the quality of the campaign deserves its fair share of attention as well, especially when it comes to avoiding the following 3 email marketing blunders.
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Posted by: Jules on Tuesday, 26 February 2013
Mass email campaigns have become the ultimate secret of running successful marketing campaigns. However, one cannot simply start sending bulk emails randomly and expect dramatic results. In fact, an improper and unorganized campaign may rather sabotage the reputation of the sender. Once the reputation is damaged, most percentage of emails will not even reach the inbox of the targeted audience.
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Posted by: Jonathan on Monday, 25 February 2013
If you’re planning on engaging in a bulk emailing campaign, there are key metrics you should be following.
Here’s what you should know to avoid spam traps, tweak your campaigns for the best results and calculate your ROI quickly and easily.
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Posted by: Anita on Monday, 25 February 2013
The ultimate goal of a sender – meaning an email marketer – is to reach their prospect’s inbox, have their message opened, and for the reader to ultimately take some sort of action such as submitting information, subscribing to something, or purchasing a product or service. In practice this sounds simple, but there are several pitfalls and obstacles that pop up which all contribute to “tarnishing” your sender reputation and hindering your progress. That’s why we’re going to address a few of these pitfalls, as well as how you can easi
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Posted by: Rosario on Thursday, 14 February 2013
To inexperienced eyes, creating a decent subject line for an email marketing campaign may seem like a walk in the park. But once you are confronted with the reality of email marketing and all the challenges associated with, it is only then you realize how hard it is to come up with a subject line that lures recipients to read the message. Here are a few tips and tricks that may help to go about the task.
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Posted by: Joel on Thursday, 14 February 2013
As a cost effective and potentially far-reaching marketing tactic, mass emailing has always been a reliable tool in the inventory of the online marketing fraternity. However, just like with other marketing endeavors – both online and offline – mass emailing also has its fair share of shortcomings.
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Posted by: Rosario on Wednesday, 13 February 2013
Mass email campaigns are a blessing to online product and service providers, but indiscriminate emailing practices can do more harm than good. In order to maintain a high deliverability rate on your emails, there are certain factors you should always remember to minimize. These factors come from your emails, the quantity and frequency with which you send out emails, and your subscribers.
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Posted by: Marta on Tuesday, 12 February 2013
2012 was a year of challenges for the email marketing industry. Regardless of what you might have been told about the rumored death of email marketing, email marketing is in fact alive and kicking. While numbers dropped a little in the last twelve months, there is certainly life left in the industry and there will continue to be so in the foreseeable future.
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Posted by: Jane on Tuesday, 12 February 2013
Email marketing is a tough deal – let’s admit it, no matter how experienced you are, you might have had your fair share of troubles in maintaining a decent combination of open and click through rates long term. In order to help you avoid such an unhealthy situation in the future, we have summed up the 5 most common email mistakes (and solutions to them) committed by email marketers.
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Posted by: Jules on Tuesday, 12 February 2013
Like all other forms of online marketing, email marketing is also constantly changing and evolving – but serving nevertheless. The dynamics have changed comprehensively since the emergence of Web 2.0 platforms like social media. Therefore, the time has come when all email marketing professionals need to analyze and revamp their existing strategies to suit the need of the hour.
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Posted by: Anita on Tuesday, 05 February 2013
One of the best ways for businesses to get the word out about a particular product or service that they offer or support is via email marketing or mass emailing.
Email marketing is not, however, as simple as it seems. Do not fear this complexity however, as success can be achieved by using these 5 tips for your next email marketing campaign.
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Posted by: Joel on Wednesday, 30 January 2013
One of the first things marketing representatives think of when they send bulk emails is a catchy subject line. It is easily arguable that the “From” line is just as, if not more than, important though. Most bulk email applications will allow you to display what your recipient will see in the “From” line.
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Posted by: Marta on Friday, 25 January 2013
We all know that the smartphone revolution has spread its wings. With more and more people opting to use their smartphones for web browsing and emailing while on the go, it has become imperative for all email marketers to adequately and efficiently optimize their mass emails for these new-generation devices. Needless to say, breaking out from the traditional desktop-centred approach and responding to this new demand is the need of the hour.
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Posted by: Rosario on Thursday, 24 January 2013
Larger opt in lists always yield better results — it’s an obvious and undeniably proven fact. Having a list full of targeted people to whom you can send out your promotions, content or any important message with just a few clicks of the mouse is something that every email marketer dreams of. And need we say, such a list is capable of delivering you everything that you want your email marketing efforts to yield. To help you out with this task, we’ve put together the following essential tactics of boosting an opt-in list…
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Posted by: Joel on Thursday, 24 January 2013
Even though text-based emails are still being extensively used by email marketers, today, the rich offerings from good-quality email service providers enable you to alter the design and look of your emails according to your taste and requirements. Having an attractive email design that draws the attention of your recipients is almost as important as having an attractive subject line in the first place.
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Posted by: Jane on Monday, 21 January 2013
If you are a regular user of mass mail software, then you will already know you can use it for sending out either plain text or HTML formatted emails to your customers. Even though during the past decade a vast majority of bulk email senders were relying on HTML formatting exclusively, the rise of smartphone and tablet technology (and difficulties with getting html to display consistently on them) has brought plain text back into the limelight.
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Posted by: Rosario on Friday, 18 January 2013
Every email marketer dreams of having their list members to open up and thoroughly read every single message sent out to them. But as we all know, that seldom happens. The bitter truth is that most of your subscribers are too busy to even remember when they signed up with you, let alone giving your messages any importance. Thankfully, this is an issue that can be tackled with exciting headlines, quality content and adequate delivery time — the last of which, is the subject matter of our discussion today.
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Posted by: Sonia on Wednesday, 09 January 2013
Mass email marketing is an art and a science — one which is tough to excel at, but ultimately very rewarding.
And as we have mentioned before, the holiday season is the best time to practice this sweet science, and make the most of your carefully crafted email marketing strategies. Here are a few essential tips and tricks that you can utilize in order to reap the maximum out of the holiday season with your early 2013 email marketing endeavors…
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Posted by: Marta on Tuesday, 08 January 2013
Anyone who is, or has been a part of the marketing team on behalf of a nonprofit, understands how difficult it can get for them to reach out to people — especially when they are on a tight budget (not an uncommon scenario for nonprofits).
Fortunately, a well planned and flawlessly executed email marketing strategy can help them tackle that seemingly Herculean task pretty easily, and at the cheapest of cost.
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Posted by: Jonathan on Tuesday, 08 January 2013
Mobile phones are changing the email marketing game for good. And that change is coming fast.
To be effective, marketers have to adapt to this changing digital landscape. That means taking the rise of mobile — and in particular, the rise of smartphones — into account for your next mass mailing exercise.
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Posted by: Anita on Thursday, 03 January 2013
With the rise of mobile technologies it has become a need of the hour for email marketers to reshape and revamp their email marketing strategies in compliance with the specific needs of mobile internet users.
Here are a few essential tips and tricks to go about that task.
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Posted by: Anita on Monday, 31 December 2012
Email marketing has always been a highly effective tactic to promote your products and services at the cheapest cost, provided you do it in a right way. The trickiest aspects in the email marketing niche, however, are the legal constraints which usually differ from country to country.
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Posted by: Sonia on Friday, 28 December 2012
Lapsed email subscribers are those to whom you send your promotional email messages regularly - but to no avail. These are the subscribers in your email list that never even click open your messages, let alone read them.
It’s natural if you have always felt the urge to remove them from your list altogether, but wait — what if we tell you that there was a tried and tested method of winning back these lapsed subscribers? Wouldn’t that be just awesome?
Well, read on!
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Posted by: Joel on Friday, 28 December 2012
As with every other aspect associated with your email marketing endeavors, email copywriting is a serious art that you must master in order to help your campaigns yield the desired results.
Successful email copywriting is all about using simplicity and creativity to woo your target audience. Here are a few essential tips to maximize your email copywriting skills and fine tune it to your ultimate business objectives…
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Posted by: Jane on Friday, 28 December 2012
“Does email list segmentation really work or is it just a myth?”
This happens to be one of the most popular question we are often asked.
The answer is always “YES!”
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Posted by: Sonia on Thursday, 27 December 2012
With the exponential growth witnessed by social media and its other Web 2.0 siblings, many marketing ‘experts’, both historical and recent, have announced the end of email marketing, as an outdated form of customer communication.
Proving them wrong however, mass email marketing continues to be a critical part of many high profile organizations’ overall marketing endeavors, and is proving to be just as lucrative as ever (especially with the rise of smartphones, allow customers to check their emails anywhere, anytime).
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Posted by: Marta on Thursday, 27 December 2012
If your bulk email marketing campaigns are failing to achieve the desired result, then maybe a little bit of personalization is what’s missing. Really, with abundant user information available both online and offline to assist you to profile your email list members, there is hardly any good excuse to neglect personalizing your email campaigns.
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Posted by: Joel on Thursday, 27 December 2012
ISPs are getting smarter with every passing day, and so are your recipients’ inboxes. When it comes to getting your emails delivered, the dubious tactics that probably worked well till a couple of years or so back may not yield the results today — and if luck is not on your side then you may even find yourself in trouble for violating standard rules set for mass email senders.
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Posted by: Anita on Tuesday, 18 December 2012
For any email marketing campaign to succeed in the long run, you must focus on three important aspects: the open, click through and conversion rates of the mail you send to your list members.
It’s true that maintaining a high rate for all these factors is a pretty daunting task, but overcoming these obstacles is actually a simple process: you must pique the curiosity of your list members and then get them to act.
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Posted by: Sonia on Tuesday, 18 December 2012
No matter which industry you belong to, as an online marketing professional, your email marketing campaigns are only as good as the messages they contain. So, if you’re tearing your hair out trying to come up with a brilliant way to craft email messages that ignite a positive response from your recipients, then the following is a must-read compilation of some essential email marketing tips and tricks for you…
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Posted by: Joel on Wednesday, 12 December 2012
Email marketing has always been a low cost, high reward way to promote your business to new and existing consumer bases. When planned and executed properly, it can bless you with a pretty high conversion rate and boost your profit margins significantly.
However, due to intense competition, many online marketers commit serious mistakes while executing their email marketing strategies — mistakes that could be avoided with a little forethought.
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Posted by: Sonia on Monday, 10 December 2012
We recently produced an article on the best delivery time for your promotional emails, and, while we were writing it, it occurred to us that it’s not just a question of delivery time, but the question that which day is the best day to send emails that has also been vexing marketers for some time.
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Posted by: Jonathan on Thursday, 06 December 2012
It's a popular line for marketers: 'Email is Dead'.
But just how true is it? Has the rise of social media, text messaging and whatever else is the platform du jour, killed off email marketing for good?
Or have the rumours of email marketing's demise been highly exaggerated?
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Posted by: Jane on Wednesday, 28 November 2012
Competition in the realm of B2B email marketing is fierce, and in order to succeed as a marketing professional, you always need to make sure that your B2B campaigns stand out in every respect. Now, as regular email users, we all know that the subject line is the most key consideration for any recipient to judge whether or not to click open an email — B2B emails being no exception in that trend.
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Posted by: Rosario on Tuesday, 27 November 2012
There are more than a handful of known instances when appending emails have ended up with disastrous consequences for organisations. Indeed, it’s a dirty secret of the marketing community - not just dirty, but potentially damaging too unless you remain careful throughout and avoid committing mistakes. Such as…
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Posted by: Rosario on Friday, 23 November 2012
Continuous evaluation — with a full, focused management and adequate metrics — is a pretty standard way to keep your business focused on its long as well as short term objectives. But it’s always critical to choose the correct parameters — after all, evaluating with inadequate data can do more harm than good. So how do you formulate a comprehensive strategy for using metrics to build a better campaign?
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Posted by: Marta on Thursday, 22 November 2012
Email bounces have slowly and gradually emerged as the biggest concerning factor for email marketers around the world today. Apparently, with over 50 percent of all emails sent every day being spam mails, ISPs and internet companies have been pushed to tackle spam mailing, and subsequently, with various email blocking and filtering techniques in effect, email deliverability is becoming a big issue, even for those companies who do not resort to spamming and conduct unique, target-specific email campaigns.
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Posted by: Jonathan on Thursday, 22 November 2012
Many of us have a knee-jerk reaction to the idea of sending text only emails — they’re as dull as dishwater. Surely with all the design options opened up by HTML — images, fonts, colours — that’s the preferable path to go, right?
Well not so fast...
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Posted by: Sonia on Thursday, 22 November 2012
As an organisation aiming to extract the maximum out of your bulk email marketing, you need to understand that there is no magic formula for achieving your targets — however, you do need to have a fully-formed strategy in place in order to yield the desired result.
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Posted by: Marta on Thursday, 22 November 2012
Most of us are well aware of the potential of a well-targeted email marketing campaign. Despite this awareness however, most marketers often fail to realize that email marketing can yield the desired outcomes only if the right message gets in front of the right people. Segmenting your email list is one basic strategy that can help you extract the most out of your overall email marketing efforts…
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Posted by: Marta on Thursday, 22 November 2012
It may not be the most earth-shattering revelation, but it bears repeating: Spending increases during the holiday break. If you’re looking to get some of it from your next bulk emailing campaign, you’re going to have to take action to get noticed amongst the flood of emails hitting inboxes at this time of year.
So here is the simple seven-step recipe for making yourself heard over the email noise and getting piece of that holiday spending pie…
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Posted by: Sonia on Friday, 16 November 2012
It’s not the most earth-shattering revelation, but it bears repeating: Spending increases in the holiday break. If you’re looking to get some of it from your next bulk emailing campaign, you’re going to have to take action to get noticed amongst the flood of emails hitting inboxes at this time of year.
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Posted by: Jane on Monday, 12 November 2012
Email marketing, just like all other forms of your multi-dimensional marketing efforts, is a serious task that ought to be handled with the utmost professionalism in order to yield the desired result. Unfortunately an overwhelming proportion of businesses out there in the market today have failed to comprehend this fact; and subsequently they have found themselves at the receiving end of some pretty nasty consequences.
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Posted by: Jane on Monday, 12 November 2012
Discussing the most efficient and rewarding email marketing strategy is not much different from discussing religion, politics or the existence of the abominable snowman. Everyone has their own strong opinions with regard to which strategies work and which don’t!
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Posted by: Melissa on Thursday, 08 November 2012
Believe it or not, customers unsubscribing from your emails can actually be a good thing. If recipients are genuinely not interested in your offers, keeping them on your books has a negative effect on your delivery rates, as unopened, deleted or flagged emails are taken as a warning sign by ISPs. It’s important therefor to have an easy-to-access and professional looking unsubscribe button to keep your list fresh, clean and genuine.
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Posted by: Melissa on Wednesday, 07 November 2012
Christmas is fast approaching, and being one of the busiest times of the year in terms of sales, you need to ensure that your marketing strategy is in line with the season. Email marketing has proved to be quite effective in reaching a large number of audiences in a relatively short time, and it’s cheap to boot. Here’s what you need to know.
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Posted by: Melissa on Wednesday, 07 November 2012
In this day and age Bulk email marketing is a ‘must have’ strategy, especially for those in the e-commerce game. While its apparent simplicity makes people think that they can get away with a poorly planned campaign that does not really have a strategy behind it, nothing could be further from the truth. Only is such an approach a waste of your time, but in all likelihood will have a damaging effect on your brand. In order to have a successful campaign, a rational strategy is a must. Here’s where to begin…
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Posted by: Melissa on Tuesday, 06 November 2012
Getting that precious conversion from your mailing campaign can be a tricky business. This should not deter you from using this form of marketing however, because, when used properly, bulk marketing is an effective tool for increasing your sales. Below are four techniques you can use to increase your conversion rates and have a successful email campaign.
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Posted by: Jaclyn on Tuesday, 06 November 2012
Sending bulk emails in a mass marketing campaign is a great way to spread the word about your business and the products and/or services you offer to both existing and potential customers. However, sending bulk emails often means that your message will go undelivered to a significant percentage of your bulk marketing list if you have not validated the addresses in that list. This article will shed some light on the best practices for email validation in bulk email messaging campaigns.
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Posted by: Kimberly on Wednesday, 31 October 2012
While there is cost-effective email blasting software on the market today, successful campaigns should be targeted and focused on the subscribers that provide the biggest return for your business. Here's how to do that.
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Posted by: Jane on Wednesday, 31 October 2012
Mass mailing has grown to become one of the most popular marketing strategies among big and small business today. Compared to most other marketing strategies such as traditional radio, TV and poster advertisement, pay-per-click and search engine optimization, sending bulk emails is very personal, effective and cheap promotion technique.
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Posted by: Melissa on Tuesday, 30 October 2012
With the tools now at their disposal, marketers are able to reach much wider audiences than was ever before possible (or affordable). And while it certainly doesn’t have the glamour associated with social media marketing, when it comes to selling, high volume email marketing is still very much alive. Like so much in life however, timing is everything.
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Posted by: Melissa on Tuesday, 30 October 2012
An email campaign involves a fair bit of work and a lot analysis. All things considered, it can be a very effective method of driving sales and improving brand visibility. Done improperly however, it can destroy the business you’ve worked so hard to establish.
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Posted by: Jaclyn on Friday, 26 October 2012
In order for a mass email campaign to be as effective as possible and spark the interest of the majority of people who receive it, there are a few elements it must possess. These three elements are the secret weapons of the most successful mass email campaigns and they will be outlined in this article.
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Posted by: Melissa on Friday, 26 October 2012
We’ve all heard that we have to master our analytics to compete in the bulk email marketing game, but just what is meant by the term? More important still, is how can we turn it to competitive advantage?
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Posted by: Tiffany on Wednesday, 17 October 2012
While a well-written email sent to a targeted group of individuals may be a great marketing tool, businesses need to ensure they're not accused of spamming their subscriber base. Here's the secret to avoiding it.
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Posted by: Manas on Tuesday, 12 June 2012
Businesses rely on email marketing for a variety of reasons. From educating subscribers to promoting goods and services, an effective email campaign can increase sales and help maintain long-term business relationships. But did you know that something as simple as where you place links can make a huge difference in potential sales?
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Posted by: on Tuesday, 12 June 2012
Over the years, email marketing has become a driving force in customer relations. Through email, you can create long lasting business relationships to promote physical business locations and website-based businesses. But with increased competition, it's more important than ever to build those relationships to maintain sales. This means you need to connect with subscribers quickly through quality content they can really use. To do this, you must understand that wants and needs of subscribers and then find ways to satisfy these wants and needs.
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Posted by: Manas on Friday, 08 June 2012
Getting people to buy goods and services is tough. With so much out there to choose from, intense competition both online and off, fickle and picky customers, and economic ups and downs, selling has turned into a complex game of who's-buying-what-at-which-time. And even though advances in advertising such as email marketing continue to prove popular when it comes to turning a profit, how you approach people is very different from your approach five or ten years ago.
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Posted by: on Thursday, 07 June 2012
There's a certain rhythm to email marketing that most people don't recognize. Sending your very best material at the beginning of a campaign may not yield many sales. Once subscribers determine that they've received the best of what you have to offer, they may choose to opt-out and find another marketer with even better information. Building up to your best information can help you build long-term business relationships with subscribers, which could generate more sales.
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Posted by: Manas on Friday, 01 June 2012
Effective email marketers don't waste words or space in email messages. Even when providing valuable information, marketers must still compel people to visit their website or landing page to get them one step closer to making a sale. Failure to provide entertaining, interesting and useful email content can cause subscribers to become bored or lose interest in your business. Once this occurs, the chances of making a sale are very slim.
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Posted by: Manas on Thursday, 31 May 2012
Branding a business begins with a visual theme - color scheme, logo, and specific font styles- these visuals help customers instantly recognize and separate your business from competitors. From business cards to packaging, branding helps build trust and familiarity. This attention to detail should not stop at product packaging, however. You also need to create a visual theme for email marketing campaigns. Not only does this further your brand, it helps subscribers recognize emails from you quickly and easily.
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Posted by: on Friday, 25 May 2012
One way to increase sales quickly is to offer a last minute deal. These deals typically have a very short time span and provide products and services at a discount. And, you don't have to wait until the holidays or end of the year to offer these deals.
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Posted by: Manas on Friday, 25 May 2012
Some online marketers believe less is more while others send mass email messages on a daily basis. Depending on your marketing goals, you may want to create a list segment or send your entire list daily email messages. This can be risky, however, as some subscribers may not want to hear from you every day. But if you're upfront about how you run your campaign, you may be able to build a more profitable list of those that really want to receive frequent emails.
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Posted by: Manas on Friday, 18 May 2012
A/B, or split testing, should become an important part of your email marketing campaign. By testing specific components of an email, you can gauge how well received your email will be by those on your list. From there, you can repeat messages with high open and click-through rates to maintain sales. Since you can't speak directly to subscribers each and every time you send email content, the best you can do is find out what they respond to most and repeat as often as possible.
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Posted by: on Friday, 18 May 2012
Thanks to the increasing popularity of mobile devices such as smartphones and tablet computers, more and more people check their email and surf the web when away from their laptop or PC. From a marketing standpoint, this is great news because now Internet marketers and business owners have even more opportunities to reach valued customers. But if you don't take the time to optimize email campaigns to suit smaller devices, you may actually lose subscribers.
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Posted by: on Thursday, 17 May 2012
Email marketing is only effective if subscribers click-through to visit your website or other product and service pages. And while you should continually fill email content with valuable information, you also need to become more aware of how many people move forward to place an order or visit other marketing channels you've created.
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Posted by: Manas on Thursday, 17 May 2012
One of the best ways to maintain sales is by continuing to grow your subscriber list. All too often, Internet marketers and small business owners become complacent when it comes to growing a list, especially once they have an established customer base. But you can't rely on your list to keep you in business - no matter how profitable it seems at the moment.
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Posted by: Manas on Wednesday, 16 May 2012
Because of an increase in hacking, identity theft, and computer viruses, spam filters have become more sensitive. And even though subscribers can look inside these filters to determine which messages to keep and which to delete, this doesn't mean your message is safe.
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Posted by: on Wednesday, 16 May 2012
Resending old email messages isn't unheard of in the world of email marketing. If the email content is still relevant and the message prompted sales the first time around, there's no harm in resending. After all, new subscribers probably haven't seen the message and existing subscribers may enjoy reading it again – especially if a discount or limited time offer is included to sweeten the deal.
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Posted by: Manas on Wednesday, 16 May 2012
Personalize, personalize, personalize! This has become a mantra in many email marketing circles over the years. If you make email messages personal, you will increase sales – or that's the theory anyway. The truth is that it depends on your list and how you communicate and interact with the people on it. Some people will respond to personalized email, others will not – there's also a small group that could care less – as long as you provide informational content and good deals, they really don't care if you know their name or not.
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Posted by: Manas on Wednesday, 16 May 2012
If current sales figures of goods and services aren't anywhere near your business goals, you need to take a long look at your marketing strategy to see where to make changes. Even though you may be tempted to increase the sales jargon, use flashy language, or make promises about goods and services that are mostly true (but in some cases, not totally accurate), don't. Creating hype just to increase sales won't work – in fact; it may cause you to lose sales and valuable subscribers.
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Posted by: on Wednesday, 16 May 2012
Depending on your niche, getting subscriber's to participate in a survey, poll, or leave comments on your blog or social media pages can be frustrating and exhausting. To encourage people to participate, you must do more than send a link or ask people to post comments about goods and services. You have to convince them that it's in their best interest to do so.
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Posted by: Manas on Wednesday, 16 May 2012
Subject lines can oftentimes become the most difficult email content to craft. Because you want to instantly grab a subscriber's attention to get them to open your message, using big, bold language, loud punctuation! and other visual cues may seem the most logical way to go. Unfortunately, as spam rates increase, subscribers have become more suspicious and may not open your message if the subject line appears too 'spammy.'
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Posted by: on Thursday, 10 May 2012
If your blog isn't getting the traffic it deserves, maybe it's because most people don't know it exists. But you can change that by marketing your blog that way you market goods and services. One way is to take advantage of one of your most valuable business assets – your mailing list. Let the people most likely to read your blog on a regular basis know that it's available and you will see an increase in readership.
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Posted by: Manas on Thursday, 10 May 2012
Segmenting your mailing list can help you market specific goods and services more effectively. But if you segment too much or create groups that are too similar, you may end up sending people similar types of information or not enough information, which defeats the purpose. To create effective list segments, you need to learn as much as possible about those on your list. Determine what separates them (even if they're all interested in the same goods and services you provide) to create a more personalized email experience.
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Posted by: on Tuesday, 08 May 2012
Take advantage of order confirmation messages to sell additional goods and services or make customers aware of new products you plan to release soon. Traditionally, sending an order confirmation was just a sign of quality customer service. But nowadays, with increased competition for customers' time, you need to use all available space to advertise and market your business.
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Posted by: Manas on Tuesday, 08 May 2012
In most cases, you will always find something important, valuable, or entertaining to write about when it comes to creating mass email marketing messages. But what about those days when the muse just doesn't feel like visiting you? Then what? When days like this occur, go to your subscribers' favorites file and compile a list of your all-time best articles to create quick and easy content.
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Posted by: on Tuesday, 08 May 2012
As an Internet marketer or small business owner, one of your goals is to get people to visit your website or landing page. Email marketing helps you connect with those most likely to make a purchase. But sending helpful, valuable information week after week isn't enough to get people to your site – it may remind people that you exist, but unless you really tempt them to click on your website link, you won't make a sale.
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Posted by: on Tuesday, 08 May 2012
When sending email content, you must include a link that allows people to unsubscribe if they no longer want to receive messages from you. But there are ways to encourage people to reconsider leaving your list. While you should ultimately respect and grant unsubscribe requests, giving people a chance to change their minds allows you to dazzle them one last time before they leave your list.
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Posted by: Manas on Tuesday, 08 May 2012
If you've noticed the number of people renewing their membership to your website is slowing down, it's time to revamp your marketing campaign. Getting people to renew a membership depends on a number of variables – some of which are beyond your control. But with a few tweaks to email content, you will hopefully see an increase in membership renewals in very little time.
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Posted by: on Monday, 23 April 2012
Subscribers opt-out of mailing lists all the time. It's a fact of life that Internet marketers and small business owners have to accept. Understanding why people opt-out can help reduce opt-out requests and help you hold on to subscribers for a little longer.
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Posted by: on Monday, 23 April 2012
For many customers, local super markets, in addition to buying food, are places to meet friends, talk with employees, and socialize with strangers. Introducing customers to your employees not only creates a level of trust, but is a useful sales tool. Customers made to feel comfortable tend to buy more – and return each time they need something.
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Posted by: on Wednesday, 18 April 2012
Getting to know your customers wants and needs is the best way to go about fulfilling them. But how do you really get to know people when they only shop at your supermarket once or twice a week or a few times a month? Sending periodic surveys allows you to reach out and solicit comments, suggestions, and advice from those who frequent your market the most. Use this information to stock popular products, increase sales, and provide even better customer service.
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Posted by: on Tuesday, 17 April 2012
Even if your supermarket publishes (in print) weekly circulars and other supermarket news featuring discount products for the upcoming week, most people won't see it unless they visit your store. Increase foot traffic and sales by sending circulars to those on your subscriber list. Sending weekly lists of discounted products via email helps customers plan their trip and save money.
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Posted by: Manas on Tuesday, 17 April 2012
Sending those on your subscriber list coupons is a great way to get them to visit your supermarket more frequently. Whether you send a 'deal of the week' coupon or occasional coupons to thank people for being loyal customers, helping people save money will lead to increased sales. After all, few people visit the supermarket to buy only what they need. Get people in the store and they will more than likely buy a few additional items – especially if they can save some money using coupons you provide!
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Posted by: on Friday, 13 April 2012
Successful marketers and business owners never rely on one marketing channel to gain a foothold and build a brand in their niche markets. In addition to email marketing, many businesses still rely on direct mail marketing (brochures, postcards, fliers), social media marketing, SMS marketing, advertising in newspapers and magazines, billboards, and word-of-mouth (referrals).
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Posted by: on Thursday, 12 April 2012
Grabbing subscriber attention and holding it for long periods of time in the hopes of making one or multiple sales is wishful thinking - especially with increasing competition, social media, and other distractions. In most cases, you only have a few weeks to get subscribers to make a purchase. After that, readership drops off and subscribers move on.
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Posted by: on Saturday, 07 April 2012
It happens to everyone - perform a job task often enough and you will have bouts of boredom at times. But when you count on sales coming mostly from the email content you send to subscribers, times of inspiration can quickly turn into times of desperation. Here are a few ways to inspire fresh, new ideas for your email campaign.
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Posted by: Manas on Saturday, 07 April 2012
Effective triggered email campaigns focus on presenting product offers to subscribers at specific times. Common triggers include national or local holidays, subscriber birthdays and follow-up offers for those who recently made a purchase. Using autoresponders, you can easily create a triggered email campaign anytime you want.
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Posted by: on Friday, 06 April 2012
A niche is a specific segment of the population with a need for information pertaining to a particular hobby, business venture, cultural phenomenon, and everything in between. Niche markets are small, but can still be quite profitable if you know how to market to them. Because these markets are smaller than main stream markets, large companies or those with large marketing budgets typically leave them alone. But these markets still have a thirst for information - and are always looking online for someone to provide them with it.
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Posted by: Manas on Friday, 06 April 2012
Over the years, there have been many myths created surrounding email marketing. And while some myths have a certain degree of logic attached to them (larger list equals more sales), others are just plain crazy (sending email on weekends is pointless). Here are 3 email myths for you to contemplate when creating and managing your email campaign.
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Posted by: on Thursday, 05 April 2012
It may seem counterintuitive to provide links to other online resources when one of your goals as an Internet marketer or small business owner is to get people to visit your website or sales page. But if done properly, providing additional resources that contain quality, pertinent information can create a lasting bond with subscribers that will lead to increased sales over a longer period of time.
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Posted by: on Wednesday, 04 April 2012
Partnering with other business owners and online marketers can be a great way to increase your support network (who understands the trials of online marketing better than those engaged in it themselves?), market to new niches, and generate new ideas for current and future products. When partnering with people, it's a good idea to learn as much about their business and how they approach business to ensure you're both a good match before agreeing to anything.
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Posted by: Manas on Tuesday, 27 March 2012
One of the perks to marketing via email is that once you build trust, you can make suggestions about future purchases. This allows you to sell more of your own products or other people's through affiliate marketing (this is a form of marketing where you make a commission on every product you sell). With a strong list, you can generate even more sales by making simple suggestions for new or existing products.
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Posted by: on Thursday, 22 March 2012
Before launching your first email marketing campaign (or to make it less stressful the second or third time around), get your materials in order to make the experience as stress free as you can. Yes, it is possible to have fun while making money selling products (or promoting your brick and mortar business) online as long as you take the steps necessary to ensure a smooth campaign. Use this simple check list to make sure you have what you need to launch and maintain a profitable business.
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Posted by: on Monday, 05 March 2012
When people think of coupons, they typically think of tiny pieces of paper they receive in the mail or with their newspaper that promote savings on a particular product or service. But did you know you can offer coupons online? Learn how to use coupons effectively to increase sales and create a loyal customer base.
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Posted by: on Monday, 05 March 2012
Even though most email marketing and web host services include sales and marketing analytics that allow you to track how well an email campaign is going, many marketers don't take the time to understand the data presented or use the data to improve sales. Understanding how well your campaign is doing (or not doing) allows you to make the changes necessary to become more profitable.
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Posted by: on Thursday, 01 March 2012
Do you send mass email at a specific time of day? Or do you send messages as you finish them? How much does time of day play into making sales? That depends on many variables such as the types of goods and services you're selling, who you're selling products to and where people are located geographically. But for fun, let's take a look at why you should test different times to determine which times are most profitable.
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Posted by: on Monday, 27 February 2012
Holidays can be an Internet marketer's best friend if you know when to send sales messages and discounts to promote your goods and services. This does not only include major holidays - take advantage of regional and local holidays as well and send special offers to those on your list who will appreciate them.
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Posted by: on Thursday, 23 February 2012
Testing in business marketing is a time honored tradition. Without it, businesses wouldn't know which messages sell the most goods and services. Over time, poor marketing campaigns lead to reduced sales and increased waste - in other words, why spend money on marketing efforts that don't sell well?
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Posted by: on Friday, 17 February 2012
One of the most controversial topics in Internet marketing these days is whether you should use a business name or personal name in the 'From' Line on an email message. Depending on the relationship you've established with those on your mailing list, either or both is fine - but let's explore this topic a little further so you have a better idea of which to use and when.
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Posted by: on Friday, 17 February 2012
To ensure your Internet business remains successful, build a solid list of potential buyers. One way to do this is to encourage existing subscribers to pass your mass email to friends, family, co-workers and others. This is a free and easy way to build your list and make contact with people who may not have known your business existed.
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Posted by: Manas on Tuesday, 06 December 2011
Created for dishonorable individuals sending junk or those on phishing expeditions, spam filters work quite efficiently. Unfortunately, these inventions have become serious impediments to honest businesses managing bulk email campaigns...
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Posted by: on Wednesday, 02 November 2011
If you utilize action emails—designed to motivate recipients to do something—your email delivery rate is even more important than with basic broadcast or regular newsletter messages. Your email delivery system must be highly reliable.
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Posted by: on Monday, 31 October 2011
It's critical to get your marketing emails to your prospects. The best email delivery system for you may not be the right package for others. Maximizing your email delivery rate, however, is a crucial component of your marketing communications strategy.
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Posted by: on Tuesday, 04 October 2011
When it comes to email marketing many people opt to buy a bulk email list from a company on the internet because that is the easiest way to quickly accumulate enough email addresses to start a campaign with....
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Posted by: on Sunday, 31 July 2011
In the world of bulk email campaigns, there’s no such thing as guaranteed deliverability. There is, however, a laundry list of stuff you can do to ensure high email delivery rates. And it hinges on your ability leverage the power of your bulk email marketing software to ensure that people who subscribe to your list really do want to subscribe and won’t forget about you two months down the line.
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Posted by: Manas on Sunday, 31 July 2011
Bulk email marketing software makes it possible for you to grow your mailing lists organically. But what exactly does this mean? In a day and age where there are more email delivery services than you could accurately count without the help of an abacus, ensuring high email deliverability rates relies heavily on you understanding what “organic” refers to in this context.
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Posted by: on Saturday, 30 July 2011
If the risk of violating federal law isn’t enough to make online marketers consider using bulk email marketing software to facilitate communications, perhaps nothing is. Of course, there are many email marketers out there who are unaware of just how close they are to stepping over the line into “lawbreaker” territory. But where do you stand?
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Posted by: on Saturday, 30 July 2011
If you’re using a bulk email tool to market to a list of subscribers, you’ll know that email delivery rates are greatly influenced by the opinions of ISPs with regard to the legitimacy of marketing messages. And perhaps no better way exists to hold a sign up to the watchful eye of the ISP in question and shout “I’m legit!” than to engage your readers in email conversation.
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Posted by: on Friday, 29 July 2011
The rumors of email’s death have been greatly exaggerated, much to the relief of email marketers the world over. For a while, there had been much discussion about the viability of email in light of the changing influence of social media, but that has since died down to a minor murmur. Much of this is owed to the preponderance of free email accounts being offered by various providers like Yahoo and Gmail. But if you’re using a bulk email marketing service to deliver to a big list of subscribers, does the profusion of free email addresses hurt or
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Posted by: Manas on Friday, 29 July 2011
Whether you use a bulk email marketing service as a primary tool in your online marketing efforts or have chosen to go it alone in your efforts, it pays to heed a few warnings about the inherent dangers of tarnishing your reputation among ISPs. As you’re probably already well aware, ISPs are cracking down hard on spammers – which is a good thing. The only trouble is, sometimes honest-to-goodness marketers like yourself operating bulk email campaigns can get accidentally lumped in with spammers.
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Posted by: Manas on Thursday, 28 July 2011
In the world of bulk email delivery, the only size that matters is the size of your campaign’s impact. But before you roll your eyes and say “Oh no, not that analogy again” this isn’t just a clever play on words. Size really doesn’t matter. The only problem is getting company executives to understand that.
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Posted by: on Thursday, 28 July 2011
A lot of bulk email marketing software providers talk about the importance of deliverability, but frequently fail to warn you about the damage that can be caused to your reputation when delivery fails.
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Posted by: Manas on Wednesday, 27 July 2011
A lot of people involved in high volume email marketing freak out if their list of subscribers dips below certain numbers, or if they fail to achieve the kinds of numbers they’d set out to. But if you’ve ever seen the movie “300” you’ll know that great things can be accomplished by extremely small numbers.
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Posted by: Manas on Friday, 22 July 2011
As you should already know, providing your customers with a clear cut method of unsubscribing from your marketing mailers is one of the most important aspects of email marketing. Not only does this help keep things friendly between you and your customers, it also keeps you off of the blacklists of ISPs who jealously guard their clients’ privacy like hungry junkyard dogs. But sometimes, using your email delivery software to give your customers alternatives is the best way to ensure they don’t stray too far.
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Posted by: on Saturday, 18 June 2011
Far too many companies involved in bulk email marketing have the wrong view of giving their list recipients clear instructions on how to opt out...
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Posted by: on Saturday, 18 June 2011
You hear so much talk these days about the importance of using social media as a method of reaching out and finding new customers, but there’s also something else that companies use social media for – to check up on their reputation...
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Posted by: Manas on Friday, 17 June 2011
There are people who will argue that the emergence of social media is the death knell of email marketing. This belief is even further supported by predictions that people's dependence on applications like Facebook and Twitter to stay...
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Posted by: on Friday, 17 June 2011
Getting whitelisted by an email subscriber is one of the best kept secrets of low cost email marketing. An email whitelist is the exact opposite of an email blacklist...
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Posted by: Manas on Thursday, 16 June 2011
The success of bulk email campaigns are reliant on organic growth. But despite what you’ve probably heard to the contrary, size does not matter...
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Posted by: Manas on Wednesday, 15 June 2011
You probably don’t want to hear this, but you should – inactive email addresses in your bulk email list could be hurting you...
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Posted by: Manas on Tuesday, 07 June 2011
While the advantages of building your own bulk email list to buying one from off the internet are quite obvious, actually getting starting with the building process can be a rather daunting task...
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Posted by: Manas on Monday, 06 June 2011
The success of any bulk email marketing campaign is the email list itself. If you search online for bulk email lists, you will be inundated with ads and sites selling lists that ensure email deliverability or guarantee results...
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Posted by: on Saturday, 04 June 2011
Bulk email lists are intriguing to many people trying to spread the word about their company. Whether they are marketing products or services, the thought of streamlining the process with a readymade bulk email list is a smart move to make....
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Posted by: on Friday, 27 May 2011
Mass email marketing is commonly used to promote products, deliver information, and promote sales. No one questions the fact that properly coordinated mass email marketing works.....
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Posted by: on Saturday, 14 May 2011
Spam control can be tricky. ISPs have declared war against spammers, ramping up their efforts to filter out unwanted messages from their customers’ inboxes.....
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Posted by: on Tuesday, 10 May 2011
Email certification bills itself as a way to ensure email deliverability. The process works by putting you on an email whitelist that allows your email to bypass spam filters. Of course this is all done for a cost to the sender, usually per email certified....
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Posted by: Manas on Saturday, 07 May 2011
To tell a company that they should fly under the radar when executing a legitimate bulk email campaign to a willing list of subscribers is somewhat insulting.....
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Posted by: on Friday, 29 April 2011
Buying a ready-made bulk email list to use in your email marketing campaign is a tempting thought. For a cost, you don’t have to wait and gather a list of email addresses; they are simply delivered to you with almost no work and no wait....
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Posted by: Manas on Friday, 29 April 2011
Email certification can be an expensive way to increase email deliverability. For small businesses who don’t have the luxury of an endless marketing budget, there are other ways to get messages to your bulk email list delivered....
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Posted by: on Thursday, 24 March 2011
Bulk email marketing does not always mean spam. Unfortunately, most people automatically assume that any mass email campaign is worthless and for those who use bulk email marketing ethically, their email deliverability suffers as messages are blocked and unopened....
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Posted by: on Monday, 07 March 2011
In the world of mass email marketing where the success of every bulk email campaign hinges on the seemingly simple—yet sometimes elusive—goal of email deliverability, nothing is as cut and dried as it seems ...
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Posted by: on Monday, 07 March 2011
There are a number of ways that a company’s bulk email campaign can be adversely affected, but the greatest danger that any online marketer faces is being falsely flagged as spam ...
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Posted by: on Friday, 21 January 2011
Studies show that only 22 percent of all email newsletters show their recipients how to add the sender to their email whitelist.
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Posted by: on Tuesday, 28 December 2010
Bulk email lists are intriguing to many people trying to spread the word about their company. Whether they are marketing products or services, the thought of streamlining the process with a readymade bulk email list is a smart move to make.
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Posted by: Manas on Tuesday, 07 December 2010
Email certification bills itself as a way to ensure email deliverability. The process works by putting you on an email whitelist that allows your email to bypass spam filters. Of course this is all done for a cost to the sender, usually per email certified.
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Posted by: on Thursday, 02 December 2010
To tell a company that they should fly under the radar when executing a legitimate bulk email campaign to a willing list of subscribers is somewhat insulting...
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Posted by: Manas on Thursday, 02 December 2010
Spam control can be tricky. ISPs have declared war against spammers, ramping up their efforts to filter out unwanted messages from their customers’ inboxes...
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Posted by: Manas on Monday, 22 November 2010
Buying a ready-made bulk email list to use in your email marketing campaign is a tempting thought. For a cost, you don’t have to wait and gather a list of email addresses; they are simply delivered to you with almost no work and no wait. But often, there is more to buying a bulk email list than just paying and receiving marketing success.
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Posted by: Manas on Tuesday, 02 November 2010
Here is a non-technical explanation of the main words and concepts. (Email technologists may want to look away.)
Email deliverability
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