Posted by: Manas on Friday, 18 May 2012
A/B, or split testing, should become an important part of your email marketing campaign. By testing specific components of an email, you can gauge how well received your email will be by those on your list. From there, you can repeat messages with high open and click-through rates to maintain sales. Since you can't speak directly to subscribers each and every time you send email content, the best you can do is find out what they respond to most and repeat as often as possible.
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Posted by: Fred on Friday, 18 May 2012
Thanks to the increasing popularity of mobile devices such as smartphones and tablet computers, more and more people check their email and surf the web when away from their laptop or PC. From a marketing standpoint, this is great news because now Internet marketers and business owners have even more opportunities to reach valued customers. But if you don't take the time to optimize email campaigns to suit smaller devices, you may actually lose subscribers.
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Posted by: Fred on Thursday, 17 May 2012
Email marketing is only effective if subscribers click-through to visit your website or other product and service pages. And while you should continually fill email content with valuable information, you also need to become more aware of how many people move forward to place an order or visit other marketing channels you've created.
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Posted by: Manas on Thursday, 17 May 2012
One of the best ways to maintain sales is by continuing to grow your subscriber list. All too often, Internet marketers and small business owners become complacent when it comes to growing a list, especially once they have an established customer base. But you can't rely on your list to keep you in business - no matter how profitable it seems at the moment.
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Posted by: Manas on Wednesday, 16 May 2012
Because of an increase in hacking, identity theft, and computer viruses, spam filters have become more sensitive. And even though subscribers can look inside these filters to determine which messages to keep and which to delete, this doesn't mean your message is safe.
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Posted by: Cornelis on Wednesday, 16 May 2012
Resending old email messages isn't unheard of in the world of email marketing. If the email content is still relevant and the message prompted sales the first time around, there's no harm in resending. After all, new subscribers probably haven't seen the message and existing subscribers may enjoy reading it again – especially if a discount or limited time offer is included to sweeten the deal.
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Posted by: Manas on Wednesday, 16 May 2012
Personalize, personalize, personalize! This has become a mantra in many email marketing circles over the years. If you make email messages personal, you will increase sales – or that's the theory anyway. The truth is that it depends on your list and how you communicate and interact with the people on it. Some people will respond to personalized email, others will not – there's also a small group that could care less – as long as you provide informational content and good deals, they really don't care if you know their name or not.
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Posted by: Manas on Wednesday, 16 May 2012
If current sales figures of goods and services aren't anywhere near your business goals, you need to take a long look at your marketing strategy to see where to make changes. Even though you may be tempted to increase the sales jargon, use flashy language, or make promises about goods and services that are mostly true (but in some cases, not totally accurate), don't. Creating hype just to increase sales won't work – in fact; it may cause you to lose sales and valuable subscribers.
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Posted by: Cornelis on Wednesday, 16 May 2012
Depending on your niche, getting subscriber's to participate in a survey, poll, or leave comments on your blog or social media pages can be frustrating and exhausting. To encourage people to participate, you must do more than send a link or ask people to post comments about goods and services. You have to convince them that it's in their best interest to do so.
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Posted by: Manas on Wednesday, 16 May 2012
Subject lines can oftentimes become the most difficult email content to craft. Because you want to instantly grab a subscriber's attention to get them to open your message, using big, bold language, loud punctuation! and other visual cues may seem the most logical way to go. Unfortunately, as spam rates increase, subscribers have become more suspicious and may not open your message if the subject line appears too 'spammy.'
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Posted by: Cornelis on Thursday, 10 May 2012
If your blog isn't getting the traffic it deserves, maybe it's because most people don't know it exists. But you can change that by marketing your blog that way you market goods and services. One way is to take advantage of one of your most valuable business assets – your mailing list. Let the people most likely to read your blog on a regular basis know that it's available and you will see an increase in readership.
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Posted by: Manas on Thursday, 10 May 2012
Segmenting your mailing list can help you market specific goods and services more effectively. But if you segment too much or create groups that are too similar, you may end up sending people similar types of information or not enough information, which defeats the purpose. To create effective list segments, you need to learn as much as possible about those on your list. Determine what separates them (even if they're all interested in the same goods and services you provide) to create a more personalized email experience.
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Posted by: Cornelis on Tuesday, 08 May 2012
Take advantage of order confirmation messages to sell additional goods and services or make customers aware of new products you plan to release soon. Traditionally, sending an order confirmation was just a sign of quality customer service. But nowadays, with increased competition for customers' time, you need to use all available space to advertise and market your business.
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Posted by: Manas on Tuesday, 08 May 2012
In most cases, you will always find something important, valuable, or entertaining to write about when it comes to creating mass email marketing messages. But what about those days when the muse just doesn't feel like visiting you? Then what? When days like this occur, go to your subscribers' favorites file and compile a list of your all-time best articles to create quick and easy content.
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Posted by: Cornelis on Tuesday, 08 May 2012
As an Internet marketer or small business owner, one of your goals is to get people to visit your website or landing page. Email marketing helps you connect with those most likely to make a purchase. But sending helpful, valuable information week after week isn't enough to get people to your site – it may remind people that you exist, but unless you really tempt them to click on your website link, you won't make a sale.
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Posted by: Cornelis on Tuesday, 08 May 2012
When sending email content, you must include a link that allows people to unsubscribe if they no longer want to receive messages from you. But there are ways to encourage people to reconsider leaving your list. While you should ultimately respect and grant unsubscribe requests, giving people a chance to change their minds allows you to dazzle them one last time before they leave your list.
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Posted by: Manas on Tuesday, 08 May 2012
If you've noticed the number of people renewing their membership to your website is slowing down, it's time to revamp your marketing campaign. Getting people to renew a membership depends on a number of variables – some of which are beyond your control. But with a few tweaks to email content, you will hopefully see an increase in membership renewals in very little time.
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Posted by: Cornelis on Monday, 23 April 2012
Subscribers opt-out of mailing lists all the time. It's a fact of life that Internet marketers and small business owners have to accept. Understanding why people opt-out can help reduce opt-out requests and help you hold on to subscribers for a little longer.
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Posted by: Cornelis on Monday, 23 April 2012
For many customers, local super markets, in addition to buying food, are places to meet friends, talk with employees, and socialize with strangers. Introducing customers to your employees not only creates a level of trust, but is a useful sales tool. Customers made to feel comfortable tend to buy more – and return each time they need something.
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Posted by: Cornelis on Wednesday, 18 April 2012
Getting to know your customers wants and needs is the best way to go about fulfilling them. But how do you really get to know people when they only shop at your supermarket once or twice a week or a few times a month? Sending periodic surveys allows you to reach out and solicit comments, suggestions, and advice from those who frequent your market the most. Use this information to stock popular products, increase sales, and provide even better customer service.
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Posted by: Cornelis on Tuesday, 17 April 2012
Even if your supermarket publishes (in print) weekly circulars and other supermarket news featuring discount products for the upcoming week, most people won't see it unless they visit your store. Increase foot traffic and sales by sending circulars to those on your subscriber list. Sending weekly lists of discounted products via email helps customers plan their trip and save money.
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Posted by: Manas on Tuesday, 17 April 2012
Sending those on your subscriber list coupons is a great way to get them to visit your supermarket more frequently. Whether you send a 'deal of the week' coupon or occasional coupons to thank people for being loyal customers, helping people save money will lead to increased sales. After all, few people visit the supermarket to buy only what they need. Get people in the store and they will more than likely buy a few additional items – especially if they can save some money using coupons you provide!
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Posted by: Cornelis on Friday, 13 April 2012
Successful marketers and business owners never rely on one marketing channel to gain a foothold and build a brand in their niche markets. In addition to email marketing, many businesses still rely on direct mail marketing (brochures, postcards, fliers), social media marketing, SMS marketing, advertising in newspapers and magazines, billboards, and word-of-mouth (referrals).
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Posted by: Cornelis on Thursday, 12 April 2012
Grabbing subscriber attention and holding it for long periods of time in the hopes of making one or multiple sales is wishful thinking - especially with increasing competition, social media, and other distractions. In most cases, you only have a few weeks to get subscribers to make a purchase. After that, readership drops off and subscribers move on.
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Posted by: Cornelis on Saturday, 07 April 2012
It happens to everyone - perform a job task often enough and you will have bouts of boredom at times. But when you count on sales coming mostly from the email content you send to subscribers, times of inspiration can quickly turn into times of desperation. Here are a few ways to inspire fresh, new ideas for your email campaign.
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Posted by: Manas on Saturday, 07 April 2012
Effective triggered email campaigns focus on presenting product offers to subscribers at specific times. Common triggers include national or local holidays, subscriber birthdays and follow-up offers for those who recently made a purchase. Using autoresponders, you can easily create a triggered email campaign anytime you want.
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Posted by: Cornelis on Friday, 06 April 2012
A niche is a specific segment of the population with a need for information pertaining to a particular hobby, business venture, cultural phenomenon, and everything in between. Niche markets are small, but can still be quite profitable if you know how to market to them. Because these markets are smaller than main stream markets, large companies or those with large marketing budgets typically leave them alone. But these markets still have a thirst for information - and are always looking online for someone to provide them with it.
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Posted by: Manas on Friday, 06 April 2012
Over the years, there have been many myths created surrounding email marketing. And while some myths have a certain degree of logic attached to them (larger list equals more sales), others are just plain crazy (sending email on weekends is pointless). Here are 3 email myths for you to contemplate when creating and managing your email campaign.
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Posted by: Cornelis on Thursday, 05 April 2012
It may seem counterintuitive to provide links to other online resources when one of your goals as an Internet marketer or small business owner is to get people to visit your website or sales page. But if done properly, providing additional resources that contain quality, pertinent information can create a lasting bond with subscribers that will lead to increased sales over a longer period of time.
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Posted by: Cornelis on Wednesday, 04 April 2012
Partnering with other business owners and online marketers can be a great way to increase your support network (who understands the trials of online marketing better than those engaged in it themselves?), market to new niches, and generate new ideas for current and future products. When partnering with people, it's a good idea to learn as much about their business and how they approach business to ensure you're both a good match before agreeing to anything.
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Posted by: Manas on Tuesday, 27 March 2012
One of the perks to marketing via email is that once you build trust, you can make suggestions about future purchases. This allows you to sell more of your own products or other people's through affiliate marketing (this is a form of marketing where you make a commission on every product you sell). With a strong list, you can generate even more sales by making simple suggestions for new or existing products.
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Posted by: Cornelis on Thursday, 22 March 2012
Before launching your first email marketing campaign (or to make it less stressful the second or third time around), get your materials in order to make the experience as stress free as you can. Yes, it is possible to have fun while making money selling products (or promoting your brick and mortar business) online as long as you take the steps necessary to ensure a smooth campaign. Use this simple check list to make sure you have what you need to launch and maintain a profitable business.
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Posted by: Cornelis on Monday, 05 March 2012
When people think of coupons, they typically think of tiny pieces of paper they receive in the mail or with their newspaper that promote savings on a particular product or service. But did you know you can offer coupons online? Learn how to use coupons effectively to increase sales and create a loyal customer base.
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Posted by: Cornelis on Monday, 05 March 2012
Even though most email marketing and web host services include sales and marketing analytics that allow you to track how well an email campaign is going, many marketers don't take the time to understand the data presented or use the data to improve sales. Understanding how well your campaign is doing (or not doing) allows you to make the changes necessary to become more profitable.
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Posted by: Cornelis on Thursday, 01 March 2012
Do you send mass email at a specific time of day? Or do you send messages as you finish them? How much does time of day play into making sales? That depends on many variables such as the types of goods and services you're selling, who you're selling products to and where people are located geographically. But for fun, let's take a look at why you should test different times to determine which times are most profitable.
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Posted by: Cornelis on Monday, 27 February 2012
Holidays can be an Internet marketer's best friend if you know when to send sales messages and discounts to promote your goods and services. This does not only include major holidays - take advantage of regional and local holidays as well and send special offers to those on your list who will appreciate them.
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Posted by: Cornelis on Thursday, 23 February 2012
Testing in business marketing is a time honored tradition. Without it, businesses wouldn't know which messages sell the most goods and services. Over time, poor marketing campaigns lead to reduced sales and increased waste - in other words, why spend money on marketing efforts that don't sell well?
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Posted by: Cornelis on Friday, 17 February 2012
One of the most controversial topics in Internet marketing these days is whether you should use a business name or personal name in the 'From' Line on an email message. Depending on the relationship you've established with those on your mailing list, either or both is fine - but let's explore this topic a little further so you have a better idea of which to use and when.
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Posted by: Cornelis on Friday, 17 February 2012
To ensure your Internet business remains successful, build a solid list of potential buyers. One way to do this is to encourage existing subscribers to pass your mass email to friends, family, co-workers and others. This is a free and easy way to build your list and make contact with people who may not have known your business existed.
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Posted by: Manas on Tuesday, 06 December 2011
Created for dishonorable individuals sending junk or those on phishing expeditions, spam filters work quite efficiently. Unfortunately, these inventions have become serious impediments to honest businesses managing bulk email campaigns...
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Posted by: Fred on Wednesday, 02 November 2011
If you utilize action emails—designed to motivate recipients to do something—your email delivery rate is even more important than with basic broadcast or regular newsletter messages. Your email delivery system must be highly reliable.
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Posted by: Fred on Monday, 31 October 2011
It's critical to get your marketing emails to your prospects. The best email delivery system for you may not be the right package for others. Maximizing your email delivery rate, however, is a crucial component of your marketing communications strategy.
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Posted by: Kate on Tuesday, 04 October 2011
When it comes to email marketing many people opt to buy a bulk email list from a company on the internet because that is the easiest way to quickly accumulate enough email addresses to start a campaign with....
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Posted by: Fred on Sunday, 31 July 2011
In the world of bulk email campaigns, there’s no such thing as guaranteed deliverability. There is, however, a laundry list of stuff you can do to ensure high email delivery rates. And it hinges on your ability leverage the power of your bulk email marketing software to ensure that people who subscribe to your list really do want to subscribe and won’t forget about you two months down the line.
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Posted by: Manas on Sunday, 31 July 2011
Bulk email marketing software makes it possible for you to grow your mailing lists organically. But what exactly does this mean? In a day and age where there are more email delivery services than you could accurately count without the help of an abacus, ensuring high email deliverability rates relies heavily on you understanding what “organic” refers to in this context.
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Posted by: Fred on Saturday, 30 July 2011
If the risk of violating federal law isn’t enough to make online marketers consider using bulk email marketing software to facilitate communications, perhaps nothing is. Of course, there are many email marketers out there who are unaware of just how close they are to stepping over the line into “lawbreaker” territory. But where do you stand?
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Posted by: Kate on Saturday, 30 July 2011
If you’re using a bulk email tool to market to a list of subscribers, you’ll know that email delivery rates are greatly influenced by the opinions of ISPs with regard to the legitimacy of marketing messages. And perhaps no better way exists to hold a sign up to the watchful eye of the ISP in question and shout “I’m legit!” than to engage your readers in email conversation.
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Posted by: Kate on Friday, 29 July 2011
The rumors of email’s death have been greatly exaggerated, much to the relief of email marketers the world over. For a while, there had been much discussion about the viability of email in light of the changing influence of social media, but that has since died down to a minor murmur. Much of this is owed to the preponderance of free email accounts being offered by various providers like Yahoo and Gmail. But if you’re using a bulk email marketing service to deliver to a big list of subscribers, does the profusion of free email addresses hurt or
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Posted by: Manas on Friday, 29 July 2011
Whether you use a bulk email marketing service as a primary tool in your online marketing efforts or have chosen to go it alone in your efforts, it pays to heed a few warnings about the inherent dangers of tarnishing your reputation among ISPs. As you’re probably already well aware, ISPs are cracking down hard on spammers – which is a good thing. The only trouble is, sometimes honest-to-goodness marketers like yourself operating bulk email campaigns can get accidentally lumped in with spammers.
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Posted by: Manas on Thursday, 28 July 2011
In the world of bulk email delivery, the only size that matters is the size of your campaign’s impact. But before you roll your eyes and say “Oh no, not that analogy again” this isn’t just a clever play on words. Size really doesn’t matter. The only problem is getting company executives to understand that.
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Posted by: Fred on Thursday, 28 July 2011
A lot of bulk email marketing software providers talk about the importance of deliverability, but frequently fail to warn you about the damage that can be caused to your reputation when delivery fails.
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Posted by: Manas on Wednesday, 27 July 2011
A lot of people involved in high volume email marketing freak out if their list of subscribers dips below certain numbers, or if they fail to achieve the kinds of numbers they’d set out to. But if you’ve ever seen the movie “300” you’ll know that great things can be accomplished by extremely small numbers.
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Posted by: Manas on Friday, 22 July 2011
As you should already know, providing your customers with a clear cut method of unsubscribing from your marketing mailers is one of the most important aspects of email marketing. Not only does this help keep things friendly between you and your customers, it also keeps you off of the blacklists of ISPs who jealously guard their clients’ privacy like hungry junkyard dogs. But sometimes, using your email delivery software to give your customers alternatives is the best way to ensure they don’t stray too far.
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Posted by: Fred on Saturday, 18 June 2011
Far too many companies involved in bulk email marketing have the wrong view of giving their list recipients clear instructions on how to opt out...
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Posted by: Kate on Saturday, 18 June 2011
You hear so much talk these days about the importance of using social media as a method of reaching out and finding new customers, but there’s also something else that companies use social media for – to check up on their reputation...
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Posted by: Manas on Friday, 17 June 2011
There are people who will argue that the emergence of social media is the death knell of email marketing. This belief is even further supported by predictions that people's dependence on applications like Facebook and Twitter to stay...
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Posted by: Fred on Friday, 17 June 2011
Getting whitelisted by an email subscriber is one of the best kept secrets of low cost email marketing. An email whitelist is the exact opposite of an email blacklist...
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Posted by: Manas on Thursday, 16 June 2011
The success of bulk email campaigns are reliant on organic growth. But despite what you’ve probably heard to the contrary, size does not matter...
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Posted by: Manas on Wednesday, 15 June 2011
You probably don’t want to hear this, but you should – inactive email addresses in your bulk email list could be hurting you...
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Posted by: Manas on Tuesday, 07 June 2011
While the advantages of building your own bulk email list to buying one from off the internet are quite obvious, actually getting starting with the building process can be a rather daunting task...
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Posted by: Manas on Monday, 06 June 2011
The success of any bulk email marketing campaign is the email list itself. If you search online for bulk email lists, you will be inundated with ads and sites selling lists that ensure email deliverability or guarantee results...
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Posted by: Fred on Saturday, 04 June 2011
Bulk email lists are intriguing to many people trying to spread the word about their company. Whether they are marketing products or services, the thought of streamlining the process with a readymade bulk email list is a smart move to make....
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Posted by: Fred on Friday, 27 May 2011
Mass email marketing is commonly used to promote products, deliver information, and promote sales. No one questions the fact that properly coordinated mass email marketing works.....
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Posted by: Fred on Saturday, 14 May 2011
Spam control can be tricky. ISPs have declared war against spammers, ramping up their efforts to filter out unwanted messages from their customers’ inboxes.....
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Posted by: Fred on Tuesday, 10 May 2011
Email certification bills itself as a way to ensure email deliverability. The process works by putting you on an email whitelist that allows your email to bypass spam filters. Of course this is all done for a cost to the sender, usually per email certified....
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Posted by: Manas on Saturday, 07 May 2011
To tell a company that they should fly under the radar when executing a legitimate bulk email campaign to a willing list of subscribers is somewhat insulting.....
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Posted by: Fred on Friday, 29 April 2011
Buying a ready-made bulk email list to use in your email marketing campaign is a tempting thought. For a cost, you don’t have to wait and gather a list of email addresses; they are simply delivered to you with almost no work and no wait....
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Posted by: Manas on Friday, 29 April 2011
Email certification can be an expensive way to increase email deliverability. For small businesses who don’t have the luxury of an endless marketing budget, there are other ways to get messages to your bulk email list delivered....
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Posted by: Kate on Thursday, 24 March 2011
Bulk email marketing does not always mean spam. Unfortunately, most people automatically assume that any mass email campaign is worthless and for those who use bulk email marketing ethically, their email deliverability suffers as messages are blocked and unopened....
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Posted by: Fred on Monday, 07 March 2011
In the world of mass email marketing where the success of every bulk email campaign hinges on the seemingly simple—yet sometimes elusive—goal of email deliverability, nothing is as cut and dried as it seems ...
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Posted by: Fred on Monday, 07 March 2011
There are a number of ways that a company’s bulk email campaign can be adversely affected, but the greatest danger that any online marketer faces is being falsely flagged as spam ...
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Posted by: Fred on Friday, 21 January 2011
Studies show that only 22 percent of all email newsletters show their recipients how to add the sender to their email whitelist.
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Posted by: Fred on Tuesday, 28 December 2010
Bulk email lists are intriguing to many people trying to spread the word about their company. Whether they are marketing products or services, the thought of streamlining the process with a readymade bulk email list is a smart move to make.
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Posted by: Manas on Tuesday, 07 December 2010
Email certification bills itself as a way to ensure email deliverability. The process works by putting you on an email whitelist that allows your email to bypass spam filters. Of course this is all done for a cost to the sender, usually per email certified.
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Posted by: Kate on Thursday, 02 December 2010
To tell a company that they should fly under the radar when executing a legitimate bulk email campaign to a willing list of subscribers is somewhat insulting...
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Posted by: Manas on Thursday, 02 December 2010
Spam control can be tricky. ISPs have declared war against spammers, ramping up their efforts to filter out unwanted messages from their customers’ inboxes...
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Posted by: Manas on Monday, 22 November 2010
Buying a ready-made bulk email list to use in your email marketing campaign is a tempting thought. For a cost, you don’t have to wait and gather a list of email addresses; they are simply delivered to you with almost no work and no wait. But often, there is more to buying a bulk email list than just paying and receiving marketing success.
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Posted by: Manas on Tuesday, 02 November 2010
Here is a non-technical explanation of the main words and concepts. (Email technologists may want to look away.)
Email deliverability
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