Posted by: Fred on Friday, 18 May 2012
Loyal customers are difficult to find and keep these days thanks to increased competition and a wider array of goods and services available. But customers that return again and again either really need or want your products, respect your business or enjoy the customer service and special attention they receive. Reward these customers by starting a customer loyalty program.
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Posted by: Manas on Friday, 18 May 2012
A/B, or split testing, should become an important part of your email marketing campaign. By testing specific components of an email, you can gauge how well received your email will be by those on your list. From there, you can repeat messages with high open and click-through rates to maintain sales. Since you can't speak directly to subscribers each and every time you send email content, the best you can do is find out what they respond to most and repeat as often as possible.
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Posted by: Manas on Friday, 18 May 2012
Building a mailing list is still one of the best ways to generate online sales. Unfortunately, you have no way of telling whether new subscribers really want to buy from you or if they're just interested in free information. All you can do is provide valuable content, persuade subscribers to visit your website or business location, and wait for them to make a purchase.
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Posted by: Fred on Thursday, 17 May 2012
Email marketing is only effective if subscribers click-through to visit your website or other product and service pages. And while you should continually fill email content with valuable information, you also need to become more aware of how many people move forward to place an order or visit other marketing channels you've created.
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Posted by: Manas on Thursday, 17 May 2012
One of the best ways to maintain sales is by continuing to grow your subscriber list. All too often, Internet marketers and small business owners become complacent when it comes to growing a list, especially once they have an established customer base. But you can't rely on your list to keep you in business - no matter how profitable it seems at the moment.
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Posted by: Cornelis on Wednesday, 16 May 2012
The multitude of changes to business marketing, especially online marketing, over the past few years is nothing short of remarkable. With so many marketing and advertising options such as email marketing, social media marketing, blogging, and text message marketing, you now have many options when it comes to reaching and building solid customer relationships.
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Posted by: Manas on Wednesday, 16 May 2012
Because of an increase in hacking, identity theft, and computer viruses, spam filters have become more sensitive. And even though subscribers can look inside these filters to determine which messages to keep and which to delete, this doesn't mean your message is safe.
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Posted by: Cornelis on Wednesday, 16 May 2012
Resending old email messages isn't unheard of in the world of email marketing. If the email content is still relevant and the message prompted sales the first time around, there's no harm in resending. After all, new subscribers probably haven't seen the message and existing subscribers may enjoy reading it again – especially if a discount or limited time offer is included to sweeten the deal.
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Posted by: Manas on Wednesday, 16 May 2012
Personalize, personalize, personalize! This has become a mantra in many email marketing circles over the years. If you make email messages personal, you will increase sales – or that's the theory anyway. The truth is that it depends on your list and how you communicate and interact with the people on it. Some people will respond to personalized email, others will not – there's also a small group that could care less – as long as you provide informational content and good deals, they really don't care if you know their name or not.
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Posted by: Cornelis on Wednesday, 16 May 2012
Start building better and stronger business relationships right from the beginning by asking a few simple questions after a person signs up for your list. Not only does this show you have a genuine interest in their wants and needs, the information you gather can also help you create and effective and powerful email marketing campaign.
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Posted by: Manas on Wednesday, 16 May 2012
If current sales figures of goods and services aren't anywhere near your business goals, you need to take a long look at your marketing strategy to see where to make changes. Even though you may be tempted to increase the sales jargon, use flashy language, or make promises about goods and services that are mostly true (but in some cases, not totally accurate), don't. Creating hype just to increase sales won't work – in fact; it may cause you to lose sales and valuable subscribers.
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Posted by: Cornelis on Wednesday, 16 May 2012
Depending on your niche, getting subscriber's to participate in a survey, poll, or leave comments on your blog or social media pages can be frustrating and exhausting. To encourage people to participate, you must do more than send a link or ask people to post comments about goods and services. You have to convince them that it's in their best interest to do so.
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Posted by: Manas on Wednesday, 16 May 2012
Subject lines can oftentimes become the most difficult email content to craft. Because you want to instantly grab a subscriber's attention to get them to open your message, using big, bold language, loud punctuation! and other visual cues may seem the most logical way to go. Unfortunately, as spam rates increase, subscribers have become more suspicious and may not open your message if the subject line appears too 'spammy.'
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Posted by: Cornelis on Tuesday, 15 May 2012
Email security has improved over the years, but even with advances in encryption, fire walls and other types of security, your mailing list may be compromised at some point. Prepare in advance so you can provide instant damage control to save subscribers from becoming victims and save the reputation of your business.
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Posted by: Manas on Tuesday, 15 May 2012
Sometimes it's as simple as choosing complementary colors when designing and email template that helps you maintain steady sales. Email design still matters when providing information or prompting subscribers to visit your website to make a purchase or check out the types of goods and services you provide.
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Posted by: Cornelis on Thursday, 10 May 2012
If your blog isn't getting the traffic it deserves, maybe it's because most people don't know it exists. But you can change that by marketing your blog that way you market goods and services. One way is to take advantage of one of your most valuable business assets – your mailing list. Let the people most likely to read your blog on a regular basis know that it's available and you will see an increase in readership.
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Posted by: Manas on Thursday, 10 May 2012
Segmenting your mailing list can help you market specific goods and services more effectively. But if you segment too much or create groups that are too similar, you may end up sending people similar types of information or not enough information, which defeats the purpose. To create effective list segments, you need to learn as much as possible about those on your list. Determine what separates them (even if they're all interested in the same goods and services you provide) to create a more personalized email experience.
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Posted by: Cornelis on Tuesday, 08 May 2012
Take advantage of order confirmation messages to sell additional goods and services or make customers aware of new products you plan to release soon. Traditionally, sending an order confirmation was just a sign of quality customer service. But nowadays, with increased competition for customers' time, you need to use all available space to advertise and market your business.
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Posted by: Manas on Tuesday, 08 May 2012
In most cases, you will always find something important, valuable, or entertaining to write about when it comes to creating mass email marketing messages. But what about those days when the muse just doesn't feel like visiting you? Then what? When days like this occur, go to your subscribers' favorites file and compile a list of your all-time best articles to create quick and easy content.
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Posted by: Cornelis on Tuesday, 08 May 2012
As an Internet marketer or small business owner, one of your goals is to get people to visit your website or landing page. Email marketing helps you connect with those most likely to make a purchase. But sending helpful, valuable information week after week isn't enough to get people to your site – it may remind people that you exist, but unless you really tempt them to click on your website link, you won't make a sale.
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Posted by: Cornelis on Tuesday, 08 May 2012
When sending email content, you must include a link that allows people to unsubscribe if they no longer want to receive messages from you. But there are ways to encourage people to reconsider leaving your list. While you should ultimately respect and grant unsubscribe requests, giving people a chance to change their minds allows you to dazzle them one last time before they leave your list.
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Posted by: Manas on Tuesday, 08 May 2012
If you've noticed the number of people renewing their membership to your website is slowing down, it's time to revamp your marketing campaign. Getting people to renew a membership depends on a number of variables – some of which are beyond your control. But with a few tweaks to email content, you will hopefully see an increase in membership renewals in very little time.
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Posted by: Manas on Tuesday, 08 May 2012
Upselling is when you attempt to sell additional products worth more than the products a customer has purchased. For example, if a customer wants to buy a pair of chairs from you, upsell by enticing the customer to upgrade to leather over microfiber. Or you can try to sell a matching end table for half price when the customer buys both chairs. The point is to get the customer to buy more than they originally intended.
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Posted by: Cornelis on Wednesday, 02 May 2012
Spread the word quickly about upcoming events using email marketing. Not only is this a great way to reach many people at once, it's also a way to encourage people to pass the email along so even more people know what's going on. You can also use email to drive traffic to your social media pages or website where people can find more information about the event (and your goods and services).
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Posted by: Manas on Wednesday, 02 May 2012
Use email marketing to let those on your subscriber list know about your blog. Increase traffic, responses and comments, and provide even more quality information to those already interested in what you have to say. You can also encourage subscribers to share blog posts with others to increase readership.
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Posted by: Cornelis on Thursday, 26 April 2012
Reward loyal customers with special gifts to encourage additional sales or just to say thanks. A loyal customer means something different to every Internet marketer or small business owner. To some, a customer that makes a purchase every month is considered loyal, to others, it's making a purchase once a year.
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Posted by: Manas on Thursday, 26 April 2012
Continue providing excellent customer service even after subscribers make a purchase with targeted email content. By maintaining this connection, you can recommend other products and services, offer advice about using products, and provide an easy way for subscribers to ask questions days, weeks, or months after they make a purchase.
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Posted by: Cornelis on Thursday, 26 April 2012
For some products and services, email campaigns just don't provide the in-depth information needed to make an informed decision about whether to make a purchase. This is especially true for industrial products and other products designed for business use. If you sell mostly to businesses, use email to get people interested in knowing more about your products, rather than to make a purchase after a few friendly emails.
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Posted by: Manas on Thursday, 26 April 2012
Measuring how well your email campaign is performing can be a full-time job in itself. And while you may have good intentions, spending hours reviewing analytics from email marketing services, web hosts, and other channels isn't much fun. Also, until you truly understand what subscribers want and need, these analytics may not make much sense.
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Posted by: Cornelis on Tuesday, 24 April 2012
Bonus products such as special reports, eBooks, and VIP membership access to exclusive events and information make potential and existing subscribers feel appreciated. Overuse of these products, however, diminishes their effectiveness. But when used properly, you can increase customer loyalty and encourage people to sign up to receive email messages.
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Posted by: Manas on Tuesday, 24 April 2012
Get to know subscribers by sending a short survey along with your welcome message. Use the information collected to create segmented lists, send personalized offers, and promote a variety of products. Most people enjoy responding to surveys as this gives them a way to explain their wants and needs to retailers and others.
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Posted by: Cornelis on Monday, 23 April 2012
Subscribers opt-out of mailing lists all the time. It's a fact of life that Internet marketers and small business owners have to accept. Understanding why people opt-out can help reduce opt-out requests and help you hold on to subscribers for a little longer.
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Posted by: Manas on Monday, 23 April 2012
Unless you have something new to offer subscribers, it's best not to send random email messages as a reminder to buy your products. Not only is this a waste of time (for you and subscribers), it won't increase sales. People sign up for your mailing list for a variety of reasons. Try to offer only the best advice, tips, information, and products each and every time you send an email message.
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Posted by: Cornelis on Monday, 23 April 2012
For many customers, local super markets, in addition to buying food, are places to meet friends, talk with employees, and socialize with strangers. Introducing customers to your employees not only creates a level of trust, but is a useful sales tool. Customers made to feel comfortable tend to buy more – and return each time they need something.
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Posted by: Manas on Monday, 23 April 2012
An email series typically includes three to five email messages that have the same theme or topic. You can use this type of marketing to educate, inform, and sell products to subscribers. An effective email series provides valuable information subscribers can use at any time.
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Posted by: Cornelis on Monday, 23 April 2012
Holiday shopping means big business for supermarkets and other retail. Making sure people know when sales start and end, how much they can save, and which products will be included is important, especially when competing with other supermarkets and with online retailers.
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Posted by: Manas on Monday, 23 April 2012
If you're not careful, email marketing could take over your life. Well, maybe not completely, but there are plenty of ways to make communicating with subscribers much easier – and you don't have to spend a lot to do so. Make marketing products online as carefree as possible and you will enjoy building a profitable and solid business. Get bogged down by the little details and you may end up rethinking your decision to start this business in the first place.
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Posted by: Cornelis on Wednesday, 18 April 2012
Getting to know your customers wants and needs is the best way to go about fulfilling them. But how do you really get to know people when they only shop at your supermarket once or twice a week or a few times a month? Sending periodic surveys allows you to reach out and solicit comments, suggestions, and advice from those who frequent your market the most. Use this information to stock popular products, increase sales, and provide even better customer service.
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Posted by: Manas on Wednesday, 18 April 2012
Regardless of whether you own a small flower shop or a large website with hundreds of items, you need a steady stream of customers to stay in business. As your business grows, staying in contact with customers becomes even more important. Email marketing allows you to reach customers at any time. Quickly send an email announcing a new product or service to customers on your list. Include a special offer and watch sales increase in very little time.
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Posted by: Cornelis on Tuesday, 17 April 2012
Even if your supermarket publishes (in print) weekly circulars and other supermarket news featuring discount products for the upcoming week, most people won't see it unless they visit your store. Increase foot traffic and sales by sending circulars to those on your subscriber list. Sending weekly lists of discounted products via email helps customers plan their trip and save money.
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Posted by: Manas on Tuesday, 17 April 2012
Sending those on your subscriber list coupons is a great way to get them to visit your supermarket more frequently. Whether you send a 'deal of the week' coupon or occasional coupons to thank people for being loyal customers, helping people save money will lead to increased sales. After all, few people visit the supermarket to buy only what they need. Get people in the store and they will more than likely buy a few additional items – especially if they can save some money using coupons you provide!
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Posted by: Cornelis on Friday, 13 April 2012
Successful marketers and business owners never rely on one marketing channel to gain a foothold and build a brand in their niche markets. In addition to email marketing, many businesses still rely on direct mail marketing (brochures, postcards, fliers), social media marketing, SMS marketing, advertising in newspapers and magazines, billboards, and word-of-mouth (referrals).
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Posted by: Manas on Friday, 13 April 2012
Video content adds interesting and potentially profitable layers to any email campaign. Presenting valuable information in a new way lets subscribers know that you're a serious business person who takes the time not only to create something of value, but also something that's entertaining and fun as well. But before you produce and send video content to subscribers, here are some ways to ensure success.
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Posted by: Cornelis on Friday, 13 April 2012
It happens to even the best marketers and business owners – a sudden decrease in sales. Revamp your email campaign and turn sale slumps around quickly. You don't have to do much, but you need to do something. In most cases, getting people interested simply means writing more compelling subject lines or providing content in a new and interesting way.
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Posted by: Manas on Friday, 13 April 2012
Clicking through to your website, product landing page, social media or blog pages requires people to have a genuine interest in learning more about your goods and services. In other words, people will not click for no good reason – especially when they have many more options including your competitor's websites, product landing pages, social media and blog pages. Here are three ways to increase subscriber interest and get people clicking on the links you provide in your email messages.
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Posted by: Cornelis on Thursday, 12 April 2012
Grabbing subscriber attention and holding it for long periods of time in the hopes of making one or multiple sales is wishful thinking - especially with increasing competition, social media, and other distractions. In most cases, you only have a few weeks to get subscribers to make a purchase. After that, readership drops off and subscribers move on.
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Posted by: Manas on Thursday, 12 April 2012
Adding links to email messages helps your campaign in two ways – guide and track. Guiding subscribers to websites and product landing pages increases your chances for a sale. A lesser known reason involves tracking subscriber movements. Since most email service providers allow you to track the number of click-throughs, open rates and other marketing analytics, you can monitor subscriber activity to determine which information results in the most sales.
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Posted by: Cornelis on Wednesday, 11 April 2012
Segmenting an email list by age can help you promote a variety of products and services - but only if you take the time to craft messages that resonate with people of varying ages. Three distinct groups that make online purchases these days include Baby Boomers (those born after 1945 to 1965), Gen X (1965-1981), and Gen Y (1981-1999).
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Posted by: Manas on Wednesday, 11 April 2012
Even though social media and text message marketing continue to grow in popularity, email marketing remains a solid way to reach customers. The way marketers interact with customers has changed, however. But thanks to targeted emails, list segmentation, triggered email campaigns and using various methods to market goods and services, marketers continue to make sales and earn repeat business.
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Posted by: Cornelis on Tuesday, 10 April 2012
People really enjoy reading lists. Any type of list - as long as it contains items they want to know about. Adding a top 10 list to your email marketing campaign helps retain reader interest and is something you can have a lot of fun with - especially if you involve subscribers in the creation of it.
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Posted by: Manas on Tuesday, 10 April 2012
Even though most people have access to various types of email code, template designs, fonts and color choices, this does not mean you should use all of these items at once when creating an email template. Overcrowding, contrasting colors and unreadable fonts can spell disaster for an Internet marketer or business person. Keep it simple to entice and encourage subscribers to make a purchase or just continue to subscribe.
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Posted by: Cornelis on Saturday, 07 April 2012
It happens to everyone - perform a job task often enough and you will have bouts of boredom at times. But when you count on sales coming mostly from the email content you send to subscribers, times of inspiration can quickly turn into times of desperation. Here are a few ways to inspire fresh, new ideas for your email campaign.
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Posted by: Manas on Saturday, 07 April 2012
Effective triggered email campaigns focus on presenting product offers to subscribers at specific times. Common triggers include national or local holidays, subscriber birthdays and follow-up offers for those who recently made a purchase. Using autoresponders, you can easily create a triggered email campaign anytime you want.
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Posted by: Cornelis on Friday, 06 April 2012
A niche is a specific segment of the population with a need for information pertaining to a particular hobby, business venture, cultural phenomenon, and everything in between. Niche markets are small, but can still be quite profitable if you know how to market to them. Because these markets are smaller than main stream markets, large companies or those with large marketing budgets typically leave them alone. But these markets still have a thirst for information - and are always looking online for someone to provide them with it.
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Posted by: Manas on Friday, 06 April 2012
Over the years, there have been many myths created surrounding email marketing. And while some myths have a certain degree of logic attached to them (larger list equals more sales), others are just plain crazy (sending email on weekends is pointless). Here are 3 email myths for you to contemplate when creating and managing your email campaign.
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Posted by: Cornelis on Thursday, 05 April 2012
It may seem counterintuitive to provide links to other online resources when one of your goals as an Internet marketer or small business owner is to get people to visit your website or sales page. But if done properly, providing additional resources that contain quality, pertinent information can create a lasting bond with subscribers that will lead to increased sales over a longer period of time.
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Posted by: Manas on Thursday, 05 April 2012
Claiming to be an expert and being able to back it up are two different things. Just because you know a lot about a subject doesn't make you expert - but it can make you an excellent resource, which when promoted properly, will still sell products. Online marketing is more than just selling things - it's about selling yourself as well. Here are some tips for promoting your expertise (or expert knowledge) without seeming fake or egotistical for no good reason.
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Posted by: Cornelis on Wednesday, 04 April 2012
Partnering with other business owners and online marketers can be a great way to increase your support network (who understands the trials of online marketing better than those engaged in it themselves?), market to new niches, and generate new ideas for current and future products. When partnering with people, it's a good idea to learn as much about their business and how they approach business to ensure you're both a good match before agreeing to anything.
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Posted by: Manas on Wednesday, 04 April 2012
The idea of sending daily email messages may seem to go against every other piece of marketing advice you've been given when it comes to online sales, but if done correctly, the results can be very positive. The following tips will provide you some ideas to get you started.
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Posted by: Cornelis on Tuesday, 03 April 2012
Wasting your precious time on those who will never buy from you will only cost you money in the end. And even if your one of those people that thinks (or hopes) that one day you will reach inactive subscribers with your eloquent words and witty email content, you won't. Inactive subscribers are that way for a reason – they want to be.
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Posted by: Manas on Tuesday, 03 April 2012
The short answer to this question is yes, but there are other factors to consider before launching a marketing promotion like this one. A limited time offer is great for both products and services, especially those provided only during specific times such as holidays, weekends or to promote new products and services.
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Posted by: Manas on Tuesday, 03 April 2012
Yes – it is worth it. In fact, you may see more sales on the weekend than on the weekday depending on the types of goods and services you provide. Sending marketing messages on the weekend is a great way to connect with those who are usually be too busy read email content during the week.
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Posted by: Cornelis on Tuesday, 03 April 2012
Having a long list of subscribers may or may not lead to more sales. While conventional wisdom may convince you that the more people on your list, the more sales you will make if your list isn't filled with those VERY interested in what you have to sell, it doesn't matter whether you have one hundred or one million people on your list.
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Posted by: Manas on Friday, 30 March 2012
Many smartphones have touch screens that allow people to click through, scroll and perform other actions using their finger tips. And while this has made smartphone use more convenient, email marketers have to be aware of these new features to make email content more interactive and useful for those with touch screen capabilities.
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Posted by: Cornelis on Friday, 30 March 2012
Much like other forms of marketing, email campaigns also have a lifecycle that varies based mostly on the relationship you build with subscribers/customers. Persuading subscribers to move through the lifecycle to become single- and multi-customers requires you to get to know subscribers over time so you can send content and offers that are of real value.
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Posted by: Manas on Friday, 30 March 2012
Even though building a strong email list takes time, the rewards can be great. Finding and connecting with those truly interested in the goods and services you offer makes selling online much easier. This makes crafting quality content, segmenting your list and building your business by creating and managing multiple lists for one or more niches at a time much easier.
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Posted by: Cornelis on Friday, 30 March 2012
Let's say you have a few great products or services, but for some reason, no one's buying. You've done your market research – determined a need, created products or services to fill that need, built a strong subscriber list and provide awesome content – so what's the problem? The problem may lie in better offers and deals from your competition.
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Posted by: Cornelis on Wednesday, 28 March 2012
Developing long-term relationships with subscribers begins with a great welcome message. The email content in this message should be warm, inviting and indicative of the quality of the content you plan to send in future messages.
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Posted by: Manas on Wednesday, 28 March 2012
Even though the ultimate goal of email marketing campaigns is to sell goods and services, building solid relationships with subscribers has many perks. In addition to receiving repeat business, subscribers will turn to you when they need information about a specific area within the niche/industry/market you cater to. This puts you in the unique position of being an 'expert.' But how do you know when it's time to sell and time to just inform?
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Posted by: Cornelis on Tuesday, 27 March 2012
More and more email clients (companies that provide email services to subscribers) allow subscribers to enable preview panes for quick viewing. And while this makes going through email a lot faster, if you don't capture subscriber interest using that small 'window,' your email may end up in the trash bin.
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Posted by: Manas on Tuesday, 27 March 2012
One of the perks to marketing via email is that once you build trust, you can make suggestions about future purchases. This allows you to sell more of your own products or other people's through affiliate marketing (this is a form of marketing where you make a commission on every product you sell). With a strong list, you can generate even more sales by making simple suggestions for new or existing products.
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Posted by: Cornelis on Thursday, 22 March 2012
Content is still king when it comes to email marketing. But what happens when your content well runs dry? How to do you keep up with the constant demand for quality information? Even though continuous research is necessary to maintain a steady stream of quality content for email campaigns, there are other ways to improve and maintain content subscribers are used to without spending hours and hours conducting online and offline research.
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Posted by: Manas on Thursday, 22 March 2012
Regardless of whether you rely on a full-sized landing page or sign-up box to increase your subscriber list, the goal is still the same – get people interested in what you have to offer. Because you have only a few seconds to peak a visitor's interest, you need to be as clear and upfront about the benefits of signing up. Because there are thousands of online newsletters, article databases and other sources for people to get information from, you need to work extra hard to build and maintain an email marketing list.
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Posted by: Cornelis on Thursday, 22 March 2012
Before launching your first email marketing campaign (or to make it less stressful the second or third time around), get your materials in order to make the experience as stress free as you can. Yes, it is possible to have fun while making money selling products (or promoting your brick and mortar business) online as long as you take the steps necessary to ensure a smooth campaign. Use this simple check list to make sure you have what you need to launch and maintain a profitable business.
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Posted by: Manas on Thursday, 22 March 2012
Follow-up messages should be an integral part of your email marketing campaign. These messages let subscribers know that you care about the quality of your products and that their needs have been met. You can use follow-ups in a variety of ways to resolve issues with products or services, gather important information or as a way to say 'Thanks' to loyal subscribers.
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Posted by: Cornelis on Thursday, 22 March 2012
Every once in a while, you will receive a complaint or terse 'suggestion' from a subscriber of your mailing list about how you conduct your business. All Internet marketers, from newbie's to seasoned professionals, receive these from time to time. But how you handle the complaint is what really matters as word can spread quickly on the Internet if you're not careful and attentive to your list's needs.
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Posted by: Manas on Thursday, 22 March 2012
People love getting something for free – especially when it's something of value. Get more people to sign up for your mailing list by creating a landing page that takes advantage of people's love of free stuff using these tried and true buzzwords and phrases.
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Posted by: Cornelis on Friday, 16 March 2012
Has your email campaign hit a rut? Have sales reached a plateau and you don't know what to do next? Email campaigns like every other type of marketing/advertising method need to be constantly refreshed to maintain customer/client interest. The difficult part is figuring out which components of your campaign to change and which ones to leave alone.
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Posted by: Manas on Friday, 16 March 2012
As a customer or client, you probably belong to an email list or two. One of the best ways to learn what works and what doesn't work in email marketing is to learn from others (or watching the actions of others). Have you ever unsubscribed to a list because the marketer was too aggressive, or worse, just plain rude? Instead of opt-out of their mailing list, consider continuing to receive messages as these messages can be a great tool to teach you what NOT to do in your own email campaign.
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Posted by: Cornelis on Friday, 16 March 2012
Images can add depth and understanding to your email content, but what if half your list can't view them because images are too large or blocked completely? This would certainly defeat the purpose of adding them. But this doesn’t mean you shouldn't use images in your content, you just need to know how to use them properly.
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Posted by: Manas on Friday, 16 March 2012
Email marketing isn't just for people with online businesses. Most companies, non-profits, restaurant, retail and other store/shop owners use email marketing to some extent in their advertising campaigns. Marketing to those who already shop in your store is one of the best and easiest ways to increase sales.
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Posted by: Manas on Thursday, 15 March 2012
If you sell multiple products or you want to create a targeted email campaign using one list, juggling more than one campaign can be tricky and time consuming if you're not careful. But taking some time in the beginning to plan ahead will really pay off in the long run and lead to more profits and less headaches (especially if you not a project manager-type).
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Posted by: Manas on Wednesday, 14 March 2012
How many emails should you send a subscriber who already made a purchase? Should you keep romancing and chasing them until they're ready to make another purchase? Or should you communicate with them less frequently and follow new leads with renewed vigor? This is a gray area because while you want to encourage repeat business, the truth is you need to keep building your list and increasing first-time sales to stay profitable.
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Posted by: Manas on Tuesday, 13 March 2012
Most email marketing software contains a double opt-in feature that allows you to verify a subscriber really wants to be on your list by sending a confirmation email with link. Subscribers have to click on this link to receive any other messages from you.
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Posted by: Cornelis on Tuesday, 13 March 2012
Getting people to renew their membership for membership-based products (skin care, makeup, financial planning, food, wine, etc.) takes planning. Even if people really love receiving products on a monthly, bi-annually, or annually basis, factors such as their financial situation or competition can quickly turn a profitable membership list to a pile of name and addresses that no longer generates a steady income.
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Posted by: Cornelis on Monday, 12 March 2012
There are hundreds of social media websites that you can use to generate sales in conjunction with email marketing. Most sites allow you to create an account for free and also provide tools such as icons that you can paste into email messages to get people to visit social media pages. But if you're still not sure if social media is worth your time, here are a few easy ways to use social media along with email campaigns.
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Posted by: Manas on Friday, 09 March 2012
Ecourses are short tutorials that provide advice, instructions, how-to information and tips. Creating an Ecourse is one way to help subscribers find solutions to problems or to teach them something entirely new without taking up too much of their time. You can easily create a short Ecourse on any topic you like as long as it pertains to the niche you're marketing to.
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Posted by: Manas on Wednesday, 07 March 2012
Even after building a trusting relationship with subscribers, some may still be hesitant to buy from you. This could be for a number of reasons, many of which are beyond your control (increased competition or subscriber mistrust about buying online).
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Posted by: Cornelis on Wednesday, 07 March 2012
To buy or not to buy a mailing list - this topic has been a controversial one since the dawn of modern marketing. The idea of buying a list of people already interested in buying your goods and services may sound appealing, but how do you really know if you're getting a quality list?
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Posted by: Fred on Tuesday, 06 March 2012
Are you running out of email content ideas? Have you used all of your best material and now you're stuck on what to send next? Have sales been lackluster lately? Maybe it's time to rethink how you send content to give subscribers the same quality information - just in a new format. Here are three ways to make an instant impact on subscribers and get out of the rut you're in.
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Posted by: Manas on Tuesday, 06 March 2012
Building an email list doesn't have to difficult. If you want to sell more products and services to people, you have to build a profitable list. But if you're still having trouble even after launching a landing page or adding a sign-up box on your website, implement the following to your email marketing campaign today to get more people to sign-up.
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Posted by: Cornelis on Tuesday, 06 March 2012
While your ultimate goal may be to build a brand AND increase sales, which do you think is more important in an email campaign? For years in brick and mortar retail, it was essential to build a brand the people would recognize and instantly trust. Commonsense told us that if people trust you, they will buy from you. But does this hold true for online marketing?
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Posted by: Cornelis on Monday, 05 March 2012
Even though most email marketing and web host services include sales and marketing analytics that allow you to track how well an email campaign is going, many marketers don't take the time to understand the data presented or use the data to improve sales. Understanding how well your campaign is doing (or not doing) allows you to make the changes necessary to become more profitable.
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Posted by: Cornelis on Wednesday, 29 February 2012
Having trouble building an email list? Offer new subscribers a free report, eBook or discount on their first order to encourage them to sign up. Even though this tactic has been around since the dawn of marketing, many newbie Internet marketers simply don't take the time to incorporate free stuff into their email campaigns.
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Posted by: Manas on Tuesday, 28 February 2012
Successful email marketing depends on your ability to connect with subscribers. Providing quality information, products and services is just the beginning - how you present the information is just as important because if you can't convince subscribers to buy products and services, then your campaign will not be a successful one.
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Posted by: Cornelis on Tuesday, 28 February 2012
What do you know about the subscribers on your mailing list? Do you know what makes them happy? Anxious? Fearful? Did you know that having a better understanding of how subscribers feel can help you write email content that will increase sales?
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Posted by: Manas on Monday, 27 February 2012
Ever receive an email from a friend, company or marketer that seemed to go on forever and ever and ever and ever? The pain of scanning and scrolling takes its toll quickly on the eyes and fingertips, doesn't it? Not to mention the frustration and anger that sets in after you realize the message could have been summed up in one short paragraph.
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Posted by: Cornelis on Monday, 27 February 2012
Holidays can be an Internet marketer's best friend if you know when to send sales messages and discounts to promote your goods and services. This does not only include major holidays - take advantage of regional and local holidays as well and send special offers to those on your list who will appreciate them.
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Posted by: Cornelis on Friday, 24 February 2012
These days people are either too willing to share their personal information or too scared to even give out their email address. And while buying and selling goods and services on the Internet has grown dramatically over the past few years, many people just want to deal with one or two vendors, not multiple vendors who purchased their email address from someone else.
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Posted by: Cornelis on Friday, 24 February 2012
When starting an email campaign, it can be difficult to know which tone to use - formal or informal. And since you haven't built long-term, solid relationships with subscribers yet, the tone you use may entice them to make a purchase or hit the opt-out button pretty fast. Over time (and by constantly testing email messages), you will learn more about subscribers and how they respond to your tone.
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Posted by: Manas on Thursday, 23 February 2012
Segmenting an email list into categories such as average age, geographic location, gender or hobbies can help increase sales by providing specific information subscribers would most likely be interested in reading. Writing for different audiences takes a certain amount of planning, however, but it's worth it if it helps you communicate better with subscribers.
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Posted by: Cornelis on Thursday, 23 February 2012
Testing in business marketing is a time honored tradition. Without it, businesses wouldn't know which messages sell the most goods and services. Over time, poor marketing campaigns lead to reduced sales and increased waste - in other words, why spend money on marketing efforts that don't sell well?
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Posted by: Manas on Wednesday, 22 February 2012
If you want to build a reputable business online or off, you need to build trust with clients, customers and subscribers. These days with so many online scams, people have become better at weeding out potential threats. Unfortunately, since these threats are almost expected, you must work even harder to earn the trust of your subscribers. In many cases, subscribers will sign up just to test you out. If they don't like what they see or get the 'feeling' they are being scammed, they will opt-out and walk away.
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Posted by: Cornelis on Tuesday, 21 February 2012
Have you ever done something and then instantly regretted it? Sure, we all have from time to time, but in most cases, what we've done usually doesn't mean fewer sales or a sudden increase in opt-out requests. And while we can all learn from our mistakes, sometimes it's best to learn the mistakes first to avoid making them at all.
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Posted by: Cornelis on Monday, 20 February 2012
Great looking emails do not have to take a long time to create. Email templates may be used to create a uniform appearance that subscribers will instantly recognize over time. But even when using templates, there are some rules you should follow to maintain a professional, clean appearance.
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Posted by: Manas on Monday, 20 February 2012
Adding some light-hearted humor to your email campaign can help you build long-term relationships with subscribers and may increase sales. But a little goes a long way - especially when it comes to humor. Go overboard and you may offend some subscribers or cause others to think you're unprofessional and therefore untrustworthy.
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Posted by: Cornelis on Friday, 17 February 2012
One of the most controversial topics in Internet marketing these days is whether you should use a business name or personal name in the 'From' Line on an email message. Depending on the relationship you've established with those on your mailing list, either or both is fine - but let's explore this topic a little further so you have a better idea of which to use and when.
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Posted by: Cornelis on Friday, 17 February 2012
To ensure your Internet business remains successful, build a solid list of potential buyers. One way to do this is to encourage existing subscribers to pass your mass email to friends, family, co-workers and others. This is a free and easy way to build your list and make contact with people who may not have known your business existed.
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Posted by: Cornelis on Thursday, 16 February 2012
We all make mistakes, but when silly, careless or unintentional email marketing mistakes occur, the end result is usually fewer sales and an increase in opt-out requests. The good news is that you can easily avoid the following mistakes to launch a successful email campaign.
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Posted by: Cornelis on Thursday, 09 February 2012
In this article we describe 3 Rules for Writing Emails that Sell.
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Posted by: Kate on Tuesday, 20 December 2011
When you’re looking for an effective email marketing tool, custom design ability is an exciting and profitable option. Selecting the right bulk email solution can make the difference between superior and inferior marketing success.
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Posted by: Manas on Monday, 19 December 2011
When your business budget is dangerously tight, changing email marketing software may appear challenging. However, using the best bulk email tools improves deliverability and open rates. Can you really afford to risk hurting your marketing strategy?
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Posted by: Manas on Monday, 07 November 2011
The beauty of bulk email marketing solutions is that they can facilitate a quick and easy method of communicating with thousands of people (and if you’re really lucky, tens of thousands of people) on your bulk email list. But, ironically enough, that ease of communication is also something that can put your relationships with your customer base at risk, especially if you’re prone to certain accidents of lousy grammar, bad spelling or poor judgment.
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Posted by: Kate on Tuesday, 01 November 2011
But, there’s one thing that online bulk email software can’t do for email marketers, and that’s avoid communication errors that have the potential of seriously ruffling feathers and getting people in a general tizzy.
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Posted by: Fred on Friday, 07 October 2011
Bulk email marketing software can be hit and miss. The last thing you want to do is to sink time, effort, and money into an email marketing tool only to discover that its functionality isn’t anywhere near what you’re looking for...
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Posted by: Manas on Wednesday, 07 September 2011
When deciding to launch mass email campaigns, much of the planning and preparation goes into writing high quality sales copy for the body of the email and collecting qualified email addresses for your bulk email campaign.....
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Posted by: Kate on Saturday, 06 August 2011
When it comes to online email marketing, the only “experts” you should really be paying full attention to are the ones that know the most about all that can go right and all that can go wrong in mass email campaigns: your email list subscribers.
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Posted by: Manas on Friday, 05 August 2011
One of the painful truths that companies who go the double opt in email marketing route encounter are customers who don’t follow through with the sign-up process. Although operating a mass email campaign doesn’t require that you have your customers go through the double opt in process, it’s a common practice among those who want to absolutely ensure that anyone who signs up for their marketing campaign is aware of what they’re doing. This is done to lower the risk of being accidentally identified as spam by forgetful subscribers.
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Posted by: Fred on Friday, 05 August 2011
Opt in email marketing can be a truly effective method of boosting sales and increasing your company’s online profile. But there are a few things that you have to do right. One of the most proven methods is through the use of printable coupons or coupon codes that you can send to your group of contacts to encourage their business. But sometimes, just sending a coupon isn’t enough.
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Posted by: Manas on Thursday, 04 August 2011
Anyone who thinks that merging email marketing solutions with greater efforts at integration with social media is a waste of time should look no further than Walgreens. Recently, Walgreens declared that their multi-channel customers – those that are engaged via traditional bulk email solutions in addition to social media channels and mobile device initiatives – bring three times as much business as customers reached through traditional single channels.
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Posted by: Kate on Thursday, 04 August 2011
In a recent survey of online email marketing participants, an overwhelming 75 percent of respondents said that lifecycle email marketing is far more effective than traditional bulk email marketing. But what is lifecycle email marketing and how does it differ from regular email marketing?
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Posted by: Kate on Tuesday, 02 August 2011
Truly successful email lead generation isn’t something that can be done entirely from a computer desktop. Marketing software programs are imbued with highly impactful and creative approaches to help online marketers like yourself build email lead lists from scratch – but sometimes, you have to get in face time with your potential customers to generate fruitful leads.
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Posted by: Kate on Sunday, 31 July 2011
Not everyone thinks that having an email marketing and survey tool is worthwhile. There are some marketers out there who feel that survey and email software are nothing more than low-functioning gimmicks intended to get online marketers to sign up for services that they don’t need and will probably never use
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Posted by: Manas on Wednesday, 22 June 2011
"Arm yourself with effective email marketing tools" isn’t just something people tell you to do because they want you to buy their software. Okay, maybe a few – but if you ask around, you’ll also find that there are plenty...
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Posted by: Kate on Tuesday, 21 June 2011
Email campaign metrics isn’t just a term that people throw around to make themselves look really smart in front of their bosses, or to convince people that they really are a “social media expert” as opposed to an “aspiring social media expert with an emphasis in bovine scatology...
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Posted by: Kate on Monday, 20 June 2011
Here’s something that might be somewhat disconcerting to you if you’re in the business of bulk marketing via email. Your customers’ inboxes are evolving, and in doing so they could greatly impact the effectiveness of your bulk email marketing campaign...
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Posted by: Manas on Monday, 20 June 2011
Email marketers like yourself are discovering that social media swings both ways. Not only can email marketing tools be used to raise awareness of your company’s social media presence, but your social media presence can in turn be used to recruit new mailing list subscribers...
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Posted by: Kate on Sunday, 15 May 2011
No one can deny that a properly launched email marketing campaign will pay serious dividends.....
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Posted by: Kate on Wednesday, 11 May 2011
The lexicon of email marketing is fairly extensive. If you’re a company that’s either planning or already in the process of launching a bulk email campaign to positively influence your business, it’s important that you become familiar with some of the most commonly used terms.....
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Posted by: Kate on Sunday, 08 May 2011
Most people understand that a bulk email campaign is known to be an effective marketing medium because it offers flexibility, quick results, and a high ROI....
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Posted by: Kate on Sunday, 08 May 2011
Most businesses may think that a bulk email campaign is a waste of time, so purchasing email marketing software would just be a waste of money.....
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Posted by: Kate on Sunday, 01 May 2011
If you thought learning just a few terms would make you an expert in the ever growing lexicon of email marketing, think again.....
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Posted by: Fred on Saturday, 30 April 2011
Customer loyalty is a tricky thing. It takes years to build but can be torn down in seconds if a customer feels that their trust has been violated....
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Posted by: Manas on Tuesday, 26 April 2011
Anyone who has used bulk email marketing software probably has recipients with Yahoo! email addresses. Those whose email marketing solution allows them to check analytical data are familiar with the fact that Yahoo! inboxes are the toughest to get their messages delivered to....
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Posted by: Fred on Monday, 25 April 2011
Let’s face it, being accused of sending spam can crush your online email marketing efforts. Mass email campaigns can really pay off when done right, but make a mistake here or there and you go from marketing hero to outcast virtually overnight....
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Posted by: Fred on Sunday, 24 April 2011
Using mass email campaigns to market a business or product is at an all-time high. Billions of dollars a year are made as a result of bulk marketing; businesses that have not researched how to use a bulk email solution are at a serious disadvantage when it comes to staying competitive......
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Posted by: Kate on Sunday, 24 April 2011
A good bulk email marketing campaign can really give your business a boost. Whether you're trying to increase sales or drive more traffic to your site, an email marketing solution, that's done right, will produce the results you need.....
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Posted by: Kate on Thursday, 21 April 2011
There’s a big difference between marketing your company through email and effective email marketing—and that difference isn’t just semantics.....
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Posted by: Fred on Tuesday, 05 April 2011
Sometimes, you have to really pour on the charm to win an inactive email subscriber back. But before you can determine what needs to be done to situate yourself firmly in that individual’s good graces, you have to first be able to identify the inactive members on your list from the active ones....
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Posted by: Manas on Monday, 04 April 2011
The future of your bulk email campaign could be in jeopardy if you don’t keep your readers engaged. This warning comes as a result of ISPs starting to take a closer look at what emails their customers open, and which ones they don’t....
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Posted by: Kate on Sunday, 03 April 2011
The impact that Twitter has had on the abilities of most people to be brief and to the point is astonishing, if not indicative that society as a whole might be seeing the final and dramatic slipping away of its collective attention span....
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Posted by: Fred on Saturday, 26 March 2011
Suggestion can be a powerful email marketing tool. When it comes to effective email marketing, subtlety just doesn’t pay off. It never behooves an online marketer to tiptoe around a point, especially if that point is to encourage visitors to your website or purchasers of your products or services....
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Posted by: Manas on Tuesday, 08 March 2011
Email marketing success stories are not few and far between, as evidenced recently by Green Beans Coffee, a Saudi Arabia-based company that has been serving up coffee to American soldiers stationed at various cities and military bases around the world ...
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Posted by: Kate on Tuesday, 08 March 2011
The Holidays are a reminder to all—both individuals and businesses alike—that there are certain times of the year when a well-timed email marketing campaign can serve to significantly increase web traffic, while also helping to build a stronger relationship with a growing customer base....
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Posted by: Manas on Thursday, 27 January 2011
Effective email marketing isn’t just about using list management software to do the work for you. Sure, it’s crucial. But a highly functioning online contact management program should never be the only thing of value in your extensive bag of tricks
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Posted by: Manas on Monday, 24 January 2011
Segmentation of your customer base is quite possibly the most effective email marketing solution there is. It allows you to cater your marketing messages to the individual likes and interests of specific customers, and can work to dramatically increase revenue in a way that a standard bulk email campaign is often incapable of.
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Posted by: Kate on Saturday, 22 January 2011
Email marketing is a tricky practice, but choosing the right email layout is even trickier. Every business that employs email as a primary method of communication with their customer base has to learn to toe the line between the optimization of technology and the need to connect on a human basis.
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Posted by: Manas on Wednesday, 19 January 2011
When it comes to email marketing many people opt to buy a bulk email list from a company on the internet because that is the easiest way to quickly accumulate enough email addresses to start a campaign with.
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Posted by: Manas on Wednesday, 08 December 2010
Email certification can be an expensive way to increase email deliverability. For small businesses who don’t have the luxury of an endless marketing budget, there are other ways to get messages to your bulk email list delivered. Simply ask your recipients to add you to their email whitelist.
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Posted by: Manas on Saturday, 04 December 2010
Most businesses may think that a bulk email campaign is a waste of time, so purchasing email marketing software would just be a waste of money...
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Posted by: Manas on Monday, 22 November 2010
Effective email marketing is reliant on a number of factors, not the least of which is the words you choose to get your message across. It’s not just what you say that’s important, but how you say it that can be the difference between your email getting read or winding up in the deleted items folder. The most important part of that is conveying a relaxed, conversational tone in your messages.
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Posted by: Manas on Monday, 08 November 2010
We now live in a world with a great deal of financial uncertainty. Where the cost of doing business is getting beyond a joke. So why are you spending so much on the acquisition of new business when you have a pool of customers who would probably buy from you again... if you just asked.
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Posted by: Manas on Monday, 08 November 2010
Most businesses I know already have a website. But few understand how to generate leads and channel them through so that follow ups can be automated increasing the potential for a sale. This recipe is a must try for anyone seriously considering generating leads from their website and taking advantage of Maxmail as a sales/prospecting tool.
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Posted by: Manas on Monday, 08 November 2010
Yahoo! inboxes are the toughest to get bulk email marketing messages delivered to. Even the double op-tin, qualified email addresses with the @yahoo.com domain on your distribution list are at risk of having your messages stopped by overly protective spam filters.
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Posted by: Manas on Monday, 01 November 2010
For most readers of this blog, you already know the importance of making your marketing campaigns viral.
The real question is how do you make your campaigns viral in such a way that your message start spreading like wildfire ...
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Posted by: Manas on Monday, 01 November 2010
One of the best ways to build your mailing list is by collecting referrals.
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Posted by: Manas on Wednesday, 27 October 2010
Email marketing is only effective if the marketing message actually makes it to your subscribers inbox. However, thanks to the "Bad Apples", some genuine email marketers and their messages often get trapped in Spam Filters and the sender is often painted with the same brush as a serial spammer.
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Posted by: Manas on Tuesday, 19 October 2010
Using mass email campaigns to market a business or product is at an all-time high. Billions of dollars a year are made as a result of bulk marketing; businesses that have not researched how to use a bulk email solution are at a serious disadvantage when it comes to staying competitive.
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Posted by: Manas on Wednesday, 06 October 2010
IP Addresses are the most important aspect of the online space. Without IP addresses we will not have any internet, online products, and software as a service or even email. However, despite having nearly four and a half billion addresses, predications estimate that
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