Posted by: Murray on Wednesday, 15 May 2013
Visuals. Images. I know what you’re thinking – those don’t belong in newsletters, right? Wrong. Creating a great newsletter with just your handy word processor is nearly impossible. I’m speaking from experience here, too. Most marketers have tried – and failed – to get a nearly-text-only newsletter off the ground. And with today’s need for a high delivery rate email service that’s actually easy to provide, graphically-oriented newsletters just make sense. Here’s why (and how) to get going on image-based newsletters…
Read more
|
Posted by: Murray on Wednesday, 15 May 2013
Since email marketing is about connecting with your readers, it’s very important to decide on the most advantageous tone for your email campaigns. On one hand, you want to appear professional and so a formal, businesslike tone often seems appropriate. On the other, you want to seem fun and likeable, so a more informal tone can be tempting. Yes, email marketing in Auckland, or anywhere else for that matter, can come down to these minute decisions, so read on to find out the type of tone that we think is best for your campaigns.
Read more
|
Posted by: Murray on Wednesday, 15 May 2013
At first glance, email blasting may not seem like the nicest thing to do. We’ve all received junky spam emails before, and each time we’re force to hit the “delete” or “spam” buttons is another few seconds wasted to a junk email marketer. But when it comes time to organize a marketing campaign, one fact stares us in the face: email marketing is the higest-ROI marketing platform available today. So how do we implement a mass email campaign without being spammers? Let’s find out…
Read more
|
Posted by: Murray on Wednesday, 15 May 2013
For better or for worse, books are no longer something found only in a bookstore. With the rise of the Kindle and the proliferation of other mobile reading devices, ebooks have become a viable means for distributing books – and you can take advantage of this trend. Ebooks are easy to distribute, since they can be made into pdfs and marketed across the web for little to no cost (besides your substantial time, of course). But how do you make your ebook take off? In my experience, as long as your ebook is of high quality, all you need is a good high
Read more
|
Posted by: Murray on Wednesday, 15 May 2013
Email marketing remains one of the most effective marketing platforms available to any business. With the cost of your average online bulk mail service lower than ever and with return on content marketing climbing, neglecting to run a quality email campaign is a foolish way to pursue any marketing strategy. But even if you have made up your mind to craft a high-quality email campaign, how do you ensure that your emails will translate into conversions? One of the ways is to connect with your readers, and much of this connection comes down to the “v
Read more
|
Posted by: Murray on Wednesday, 15 May 2013
Email marketing is big business these days, but if you’re just starting an email campaign, things can seem a little intimidating. With all the time you are committing to gaining email addresses, designing your emails, then sending and tracking them, it’s important to make sure that your emails are designed for optimal deliverability, readability, and convertibility. Here’s how to make sure you’re doing the right things…
Read more
|
Posted by: Jane on Wednesday, 15 May 2013
Successful email marketers get results – for themselves, for their companies and for their clients. But becoming a successful email blaster isn’t as hard as it may seem at first glance. Here are 9 things that successful email marketers do – and how you can do them too…
Read more
|
Posted by: Jane on Wednesday, 15 May 2013
Email marketing forms the backbone of many successful marketing campaigns—and for good reason. Compared to traditional marketing platforms like TV and even social media campaigns, email blasting offers a return on investment that is rarely rivaled by other digital marketing mediums. But once you’ve designed an email strategy and goal, how do you make sure that your specific email offers are up to par? Here’s how…
Read more
|
Posted by: Kimberly on Friday, 03 May 2013
It’s easy to buy an email list to begin your email marketing campaign. But you must understand that nothing worth doing ever came so easily. It may be a convenient start, but will this strategy be sustainable? Would everyone on that list be so welcoming of your marketing communications?
Read more
|
Posted by: Anita on Friday, 03 May 2013
If you offer products or services on your website, you likely have a dedicated base of customers who simply need regular reminders to let them know about sales and promotions. And while using email to capitalize on these customers is a good thing, capturing new sales in addition to these is always the goal. Without further ado, here a few tips for gaining additional customers the next time you send a bulk email…
Read more
|
Posted by: Anita on Wednesday, 01 May 2013
Offering your goods or services to consumers at an attractive price is not necessarily enough by itself to make your mass email campaigns successful. To maximize results when you send bulk email online, it’s crucial that your email copy gets your value proposition across in a way that motivates your prospects to take action. Some ideas to keep in mind when writing text of this sort are listed below.
Read more
|
Posted by: Anita on Wednesday, 01 May 2013
With an ever-increasing number of consumers reading emails on their mobile phones, the time has come for those engaging in bulk marketing to make sure that they are sending emails optimized for reading outside of the home or office by those using mobile devices. While the rise of mobile media does not in itself call for a change to the overall strategy of your mass email campaigns, it does call for some adjustments to maximize effectiveness, given the wide usage of smartphones and other mobile devices among consumers. Below are some tips for tailo
Read more
|
Posted by: Anita on Wednesday, 01 May 2013
Launching a bulk email campaign can be an effective way to reach a mass audience without incurring the high costs typically involved in using traditional advertising methods such as radio or television. However, the downside to this is that unlimited email marketing has been abused at times by those who send out mass emails without following proper procedure or allowing consumers the choice of continuing to receive such solicitations. Below are some tips for using email marketing while avoiding being labeled as a spammer.
Read more
|
Posted by: Murray on Monday, 29 April 2013
You put a lot of effort into your email campaigns. Writing copy, designing graphics, even tracking down email addresses all take significant time and effort. It’s understandable, therefore, that you want to pick the best possible time for sending out those bulk emails. But when is that time? Well, the answer (as usual in the marketing world) depends on a number of factors. Here are a few that should help you narrow down your choices.
Read more
|
Posted by: Murray on Monday, 29 April 2013
Bulk marketing services are popular, and for good reason. Email marketing is a cost-efficient way to reach nearly unlimited potential customers with high-quality targeted content. Maybe you prefer personal emails over bulk emails, or maybe you’re weighing whether to start an email campaign at all. In either case, it’s a no brainer – mass email marketing is a great way to take your marketing campaigns to the next level.
Read more
|
Posted by: Murray on Monday, 29 April 2013
Email marketing articles talk a lot about subject lines, email frequency, and auto responder programs. One critical element that is often overlooked, however, is the actual content of emails sent to your recipients. After all, you can have all the above locked down and still send out junk that nobody wants to read.
Read more
|
Posted by: Murray on Monday, 29 April 2013
We get it – not all of you are professional email marketers who read the top marketing blogs every morning. Most of us are business owners, or division managers, or even entry-level marketers who just need a quick course into how to send a bulk email or two. Relax, we’ve got you covered.
Read more
|
Posted by: Murray on Monday, 29 April 2013
A retail business is just like any other business – great marketing will bring great returns. Although most retails businesses aren’t strangers to email marketing, many are overly reliant on more traditional forms of marketing, like newspaper advertising, TV and radio advertising, and direct mail coupons and flyers. All of these can be good marketing strategies if done correctly, but it is hard to overlook the high ROI of email marketing. The ability to send unlimited emails has made email marketing very inexpensive, but email still reaches most
Read more
|
Posted by: Murray on Monday, 29 April 2013
Despite the recent proliferation of other online marketing strategies, mass emailing remains one of the best ways to reach customers and convert sales. After all, no other medium connects so many people at any given time and in any given place. Smartphones have given consumers nearly 24/7 access to email, and the ability to reach these increasingly-savvy consumers is vital for any company.
Read more
|
Posted by: Murray on Monday, 29 April 2013
Many readers have likely been in the email marketing game for some time — After all, email was the major consumer innovation that allowed marketers to reach individual consumers. Before social media, there was email. Most of you who have been involved with email marketing have used newsletters at some point or another, so it stands to reason that some newsletter techniques have gotten stale over the years. Looking for a way to improve your bulk marketing services with newsletters? Read on…
Read more
|
Posted by: Murray on Monday, 29 April 2013
Email marketing may not be the latest, most exciting marketing platform, but it’s a tried-and-true component of nearly every successful online marketing campaign. Just think – what other platform reaches almost every online consumer at almost every moment of every day?
Read more
|
Posted by: Murray on Monday, 29 April 2013
It always shocks me to hear that a company - whether it’s a brick-and-mortar retail store or a pure marketing outfit – doesn’t put much stock in mass email campaigns. It especially saddens me when I hear that these companies don’t do much marketing at all for “cost reasons,” or they rely on bargain-basement forms of traditional marketing. Unlimited email marketing makes so much sense for so many reasons.
Read more
|
Posted by: Anita on Monday, 29 April 2013
Companies around the world have gravitated towards mass email campaigns as an effective way to sell their products. Bulk emailing, done properly, can reach prospects in a way that more indirect sources of marketing aren’t able to do at a fraction of the cost of traditional marketing approaches. Given this compelling value proposition, it’s no wonder the practice has grown in popularity. However, this popularity has led to a backlash when it comes to unwanted bulk email, also known as spam. Below you will find a list of some of the most commo
Read more
|
Posted by: Anita on Monday, 29 April 2013
Reaching out to customers and prospects via bulk emailing is an important way for you to increase your sales and get your message out there. In today’s information-saturated world however, harried consumers may forget about you if they don’t hear from you on a regular basis. Following are some tips for planning and executing a mass email campaign.
Read more
|
Posted by: Anita on Monday, 29 April 2013
Many times companies send bulk email online with high hopes, only to find that their conversion rates have been sabotaged by an inordinately high rate of delivery failures. This occurs when many of the emails you’ve sent get directed to the spam filter of the recipient, and are never read. A few tips for improving your delivery rates and avoiding the dreaded spam treatment are listed below.
Read more
|
Posted by: Anita on Monday, 29 April 2013
Unlimited email marketing is a wonderful tool to get the message out about your products and services widely without spending an arm and a leg. But the process has its pitfalls, so take care to avoid the following dumb things email marketers have been known to do when you conduct your next campaign.
Read more
|
Posted by: Racquel on Friday, 26 April 2013
A lot of marketers are engaging in the practice of email marketing to promote their products and services; however some are unaware of the difference between opt-in and spam email marketing. It is quite understandable that the two concepts would be misunderstood; however, there really are key differences between the two, as explained below.
Read more
|
Posted by: Racquel on Friday, 26 April 2013
Social media is an integral part of our everyday communication so no wonder marketers are finding ways to integrate social media with their email marketing — after all, email marketing and social media marketing go hand in hand. They are more than effective when used separately, so imagine what they’re like when they’re combined. The successful integration of social media with email marketing can produce the following highly beneficial results…
Read more
|
Posted by: Racquel on Friday, 26 April 2013
During the course of their marketing profession a marketer will most likely have re-designed their website, created a Facebook page, re-designed their auto responder programs and commenced Tweet scheduling. Additionally it is safe to assume that the marketer would have also installed a Web tracking system with the aim of seeing how many visits they receive on their website with the main goal being increased visitors for increased sales.
Read more
|
Posted by: Racquel on Friday, 26 April 2013
It goes without saying that most online marketers will be familiar with content marketing as a strategy — getting content onto the internet in an effort to get people to come to your website and/or your social media pages. If you’re new to content marketing, or an old pro looking to brush up your skills, read on!
Read more
|
Posted by: Racquel on Friday, 26 April 2013
Undeniably there is an increase in digital marketing opportunities, so much so that today’s marketers have begun to employ the use of unlimited email marketing software (to great effect). In fact, research data has shown that one of the most cost-effective ways for companies to directly reach a large potential customer base is through email marketing. Given that email marketing is widely being used however, this has unfortunately resulted in a significant increase in spam emails.
Read more
|
Posted by: Racquel on Friday, 26 April 2013
An essential part of targeting and engaging with prospective customers online is mass email marketing. This super effective way of communicating with customers comes with its advantages and disadvantages. It’s important for marketers to spend time designing their mass emailing marketing campaign in a way that increases their open rates. Here are a few ideas for doing just that…
Read more
|
Posted by: Racquel on Friday, 26 April 2013
All marketers will undoubtedly work on creating perfect emails and an autoresponder message that will increase their sales figures and reduce their bounce rates. Deliverability is a very big concern with marketers as no one wants to know that most of their emails are not reaching their customers, which in turn means reduced profit potential.
Read more
|
Posted by: Racquel on Tuesday, 23 April 2013
As a marketer you may have seen news that Yahoo is retiring old accounts, doing away with products that aren’t widely used and well, essentially engaging in digital house cleaning. Although this is good for Yahoo, as an internet marketer it could spell bad news and can lead to an increase in your bounce rates. Before you get scared it is important to note that the move by Yahoo hasn’t significantly increased bounce rates across the board; however, the results will vary from marketer to marketer.
Read more
|
Posted by: Vikki on Friday, 19 April 2013
Having a good subscribers’ list is one of the most important aspects involved when you send bulk email online. This takes time, a lot of exposure, patience, and attention. There is no easy way around building a good list for your online marketing campaign, but there are a few steps you can keep in mind to ensure the constant improvement of your email marketing through time.
Read more
|
Posted by: Vikki on Friday, 19 April 2013
Being a beginner bulk email sender is not a good excuse for ignorance. It is important for you to know the basics to email marketing for you to ensure the long-term success of your campaign. Keeping the following basics to mind not only provides you with a good foundation of knowledge to keep your email marketing campaign at the top of its game – it also provides you with the chance to become better in your future campaigns.
Read more
|
Posted by: Vikki on Friday, 19 April 2013
There’s only so much you can do for your mass email campaigns. Basically, it all boils down to whether or not your subscribers choose to take action via your call-to-action options. Although those CTA clicks are mostly out of your hands the moment you send those emails out, you are far from being helpless, as there are a few steps you can take to make your emails more likely to get those clicks.
Read more
|
Posted by: Vikki on Friday, 19 April 2013
There are a lot of things to consider when you send bulk email online. Strategies can take all forms and sizes, and sometimes, taking them all into serious consideration can be nothing short of overwhelming. Sometimes, though, all it takes is but a few simple “hacks” to get you some email marketing success. The following four strategies are simple and basic considerations that might be all it takes to make your campaign the success you have always wished it to be.
Read more
|
Posted by: Anita on Friday, 19 April 2013
It’s hard enough to get the subscribers you need for good email blasting lists. Even worse, getting them through legitimate means can be a rather time-consuming task, to say the least. It can, therefore, be rather disheartening to receive a number of unsubscribes despite having worked so hard to get those subscriptions. In order to keep your email marketing campaigns in tip-top shape, you have to be able to give as much attention to keeping your subscriptions as much as getting them – something that can be summarized by the following steps.
Read more
|
Posted by: Vikki on Wednesday, 17 April 2013
No matter how solicited bulk emails may be, wrong timing can spell the difference between getting your emails read, having them marked as spam by your subscribers, and having your subscribers unsubscribe. On the other hand, sending emails at the right frequency and time can increase the success rate of your campaign. Unfortunately, there is no sure equation for determining the right schedule for sending out your emails. By keeping the following factors to mind, however, you can slowly work your way to a speed that will benefit you and your campaign
Read more
|
Posted by: Vikki on Wednesday, 17 April 2013
First impressions do tend to last. This principle holds true for a number of things, including bulk emailing. For your readers, the first thing they ever encounter with your email campaigns is your subject lines. These could either leave them wanting, curious, or completely otherwise. It is, therefore, of the essence to learn how to make subject lines that stand out and successfully pique the interest of your target market.
Read more
|
Posted by: Vikki on Wednesday, 17 April 2013
Truly, there is no replacing the function of mass email campaigns in terms of getting a product seen, heard, and felt. In marketing, it is all about getting as much exposure as possible for a product – and with the onset of electronic mail, growing an email list is essential to any legitimate campaign. Keeping in mind a few good email marketing practices will help get you the audience you need while keeping your sender reputation high all throughout.
Read more
|
Posted by: Murray on Thursday, 11 April 2013
Writing email content is a lot harder than it looks. As a business leader, you know what you want your customers to think but a harder time saying it in bulk emails. While unlimited email marketing gives you the ability to reach many new customers with minimal effort, the wrong types of emails can be quickly deleted, or worse, end up in the spam folder.
Read more
|
Posted by: Murray on Thursday, 11 April 2013
Email has been a great marketing strategy since the mid-90s, and mass emailing has made it even easier and more important in 2013. Whether you’re a startup that just setting up an email strategy or an older firm in need of an overhaul, you can benefit from this step-by-step guide on setting up a successful marketing strategy.
Read more
|
Posted by: Murray on Thursday, 11 April 2013
Managing priorities in a small business is always tough, but one thing is for certain – email marketing is an essential tool. Although bulk marketing services abound, it can be difficult to get good advice about how to use limited resources in managing a successful email marketing campaign. Well, never fear. I’ve been a small business employee and seen first-hand how good email marketing can lead to great results, and how mistakes in email marketing can be costly. Here a few ways to learn from my experience.
Read more
|
Posted by: Murray on Thursday, 11 April 2013
Despite the rise of social media marketing and other forms of unique marketing content, email marketing is far from dead. 92% of adult internet users still maintain an email account, and most have access to that account all day via PC’s and mobile devices.
Read more
|
Posted by: Murray on Thursday, 11 April 2013
An email marketing campaign is an essential component for any small business. Whether you’re a mom and pop grocery store or an internet marketing firm, email is a powerful way to reach a wide segment of the population and provide them with relevant content. If you’re just starting out, however, you may find the process daunting. After all, the ability to send unlimited emails is a relatively new development and can be a little foreign to some business owners.
Read more
|
Posted by: Murray on Thursday, 11 April 2013
Email is still one of the most effective marketing strategies available to businesses. Nearly all adults who use the internet maintain email accounts, and most are connected to those accounts throughout the day. Email is still better at delivering timely and tailored messages to all of your potential customers.
Read more
|
Posted by: Murray on Thursday, 11 April 2013
Despite the rise of social media and other popular marketing platforms, email remains one of the most effective and profitable ways to reach potential customers. With the ability to send bulk email, software that can help you manage your mailing lists, and websites like this one that can advise you on best practices, there’s no excuse for having a subpar email strategy.
Read more
|
Posted by: Murray on Thursday, 11 April 2013
Even if you’re already an industry veteran, brushing up on your email marketing skills is a great way to keep your business running smoothly. The importance of email marketing has never been greater, and the ability to reach a captive audience with tailor-made content is still a great way to drive revenue.
Read more
|
Posted by: Brian on Wednesday, 13 March 2013
If you’re going to harness the lost art of great copywriting then you’re going to first need to know your ideal customer inside and out. It doesn’t matter what sender software you’re using, or how many mass email campaigns you run if you really don’t understand the true definition of the person you’re sending bulk emails to. A person who empathizes with you is the kind you want, the type of individual who will believe in you, your message, and happily buy your products or services. Remember, you need to understand this individual incre
Read more
|
Posted by: Brian on Wednesday, 13 March 2013
Your emails are content, and content can boost your blog or website in the search rankings. So when you’ve sent out a mass email you still have options that you can take advantage of, effectively putting past emails to good use for your overall Internet business efforts. Search engine optimization is a powerful long-term business tool, so after the efforts of your bulk email application have come and gone, know that there are SEO benefits through ways of maximizing your returns on the work you’ve already done.
Read more
|
Posted by: Brian on Wednesday, 13 March 2013
Before you kick on your autoresponder software and send a volley of bulk emails to your subscribers, remember that you’re sending information to people who are looking for answers, for somebody to follow, for somebody to put their trust in. We’ll go over a few useful tips that you can use in order to better leverage your results and build trust with your followers, and thus earning you more income through a positive relationship with your readers.
Read more
|
Posted by: Brian on Wednesday, 13 March 2013
As an email marketer, dodging the spam filters is critical for your survival. Whatever practices you’re using in your marketing efforts, you need to make certain that you don’t end up being viewed as spam to too many individuals, which can quickly ruin your mass email campaigns. Your reputation is very important as a marketer, and if too many people are listing your messages as spam, then that reflects onto your campaigns and will negatively impact your messages even getting to your target’s inbox.
Read more
|
Posted by: Brian on Wednesday, 13 March 2013
Becoming successful at email marketing and bulk emailing requires several elements to come together and culminate. Neglecting any of these elements will lead to fewer results, email opens, and overall conversions. Knowing this, now you can get familiar with the 8 steps to setting up an email blasting campaign.
Read more
|
Posted by: Brian on Wednesday, 13 March 2013
Email marketing is some of the most powerful marketing you’ll find available to you. You’re able to retain readers, contact them at will, and send them bulk emails from your email blaster program. However, just because you have these powerful tools at your disposal, doesn’t mean there’s not a method to doing things correctly. Nobody wants to make the mistake of alienating their readers, so we’re going to go over 4 ways to build a successful email marketing campaign.
Read more
|
Posted by: Brian on Monday, 11 March 2013
Regardless as to whether you’re using an email auto responder or committing your email marketing efforts to broadcast messages; you’re still undoubtedly going to wonder what day of the week is best to send your email to get maximum opens, clicks, and conversions. Plenty of study and research efforts have gone into discovering the answer, which you’re going to learn here.
Read more
|
Posted by: Brian on Monday, 11 March 2013
The key to successful bulk marketing is to instill a sense of urgency within the reader. This is the same premise that sales events work from, in that something of substantial value or worth is offered to the prospect, but only if a certain requirement is met. We’re going to go over these requirements and how you can use them in your mass email campaigns to leverage your efforts and boost the response rates of your subscribers.
Read more
|
Posted by: Vikki on Monday, 11 March 2013
Sometimes, all it takes is a little good timing for some unlimited email marketing success. A good email just wouldn’t matter if you send your blasts when they are least likely to be read right away. Chances are you’ll be stuck in an inbox along with other messages. Should the time come for your subscribers to read their messages, there will be barely any time left to prioritize yours.
Read more
|
Posted by: Vikki on Monday, 11 March 2013
Online bulk marketing services are a good idea for any campaign, as it gives you an adequate amount of exposure among your target market. But the way things are, good email service providers don’t offer their services for free. You might then be tempted to DIY your email marketing campaign due to budgetary constraints. If you are considering using Outlook for this very purpose (as it is one of the most accessible options available), why don’t you think twice and read on as to why Outlook may not be the most cost-effective choice, after all.
Read more
|
Posted by: Vikki on Monday, 11 March 2013
Mass emailing can sometimes be a very daunting task, as there are way too many factors to consider. Sometimes, you just can’t help but be put in a position wherein you have to compromise among these different factors due to their sheer number. If you are just starting out on your email marketing campaign, taking into consideration these 5 essential keys to a good email campaign is the perfect stepping-stone for future email marketing success.
Read more
|
Posted by: Vikki on Monday, 11 March 2013
Before starting on a number of mass email campaigns, there are certain things you need to have at hand to keep you on top of your reputation. Ensuring that these items are considered fully during the design phase of your campaign can spell the difference between success and a worse sender reputation.
Read more
|
Posted by: Vikki on Monday, 11 March 2013
The picture of a perfect email campaign would be where one can send unlimited emails with no repercussions at all. The way things are, though, individuals and ISPs have found ways to protect themselves from unsolicited mail, calling forth the need to orient email campaigns accordingly to these protective measures. Taking the following measures to heart will not only get you better deliverability and click-through rates, it also makes for something pretty close to sending unlimited emails.
Read more
|
Posted by: Brian on Thursday, 07 March 2013
There are multiple factors to getting customers through email marketing; transforming your subscribers into buyers. We’re going to address a few here so that you can make the shift in your online email marketing efforts and start building a solid online business that pays the bills.
Read more
|
Posted by: Brian on Thursday, 07 March 2013
Bringing a small business from offline to online can be a bit frightening at the beginning. Most people who run offline businesses are more prone to use “classic” marketing methods, such as Yellow Pages, newspaper ads, and possibly radio or television commercials. The fact of the matter is that the purpose for a small business – or really any business – is to make customers and keep them. That’s why there’s email marketing for small businesses, because email marketing has a relatively low entry cost with a potentially massive return o
Read more
|
Posted by: Murray on Wednesday, 06 March 2013
If your email marketing campaign involves mass email (hopefully this is all of you), then you know just how difficult it can be to craft great subject lines on a mass scale. How do you come up with something catchy without coming across as spam? How do you convey information without your subject line sounding like a sales pitch? The best marketers have already mastered this skill, so read on to take your email marketing game to the next level.
Read more
|
Posted by: Murray on Wednesday, 06 March 2013
When it comes to email marketing, we’ll excuse you if you feel like you’ve heard it all before. With email’s massive revenue potential, however, it pays to listen. The average email campaign brings in around $40 per $1 spent on marketing. There’s a reason people tend to read everything they can get their hands on about the subject. I’ll try to keep it interesting, but here are three tips that may help your mass email campaign.
Read more
|
Posted by: Murray on Wednesday, 06 March 2013
One of the most important aspects to executing a marketing campaign is the ability to reach customers through email. After all, everyone’s got an email account these days, and if you’re sending someone an email, chances are that person opted into your bulk emailing list at some point. Actually, I take that back – I should say that if you’re running a good campaign, that person opted into your email list. If you’re sending emails to random accounts from either scraping addresses on the web or purchasing email lists, you’re probably breaki
Read more
|
Posted by: Murray on Wednesday, 06 March 2013
Your team has put in a lot of hard work. You’ve designed your products, built a good marketing strategy, and are ready to interface with customers when the time comes to make a sale. But how do you get the word out? Email is certainly going to be one of the most important marketing strategies your firm employs, but it won’t get very far if your emails are unable to reach customer inboxes.
Read more
|
Posted by: Murray on Wednesday, 06 March 2013
I’m going to go out on a limb here and guess that, if you’re reading this blog post, you’ve already got a marketing plan. Whether you’re a pure marketing firm or a brick-and-mortar retail outlet, chances are you at least send an email blast out once in a while to alert your readers of deals or to push other marketing content.
I’m hoping that your email plan is at least “good.” You’ve mastered the basics of a useful email and have managed to steer mostly clear of the spam filters. But what do you do when you’d like to take your e
Read more
|
Posted by: Murray on Wednesday, 06 March 2013
One of the most important aspects of leading a mass emailing campaign is determining your Return On Investment, or ROI. Good marketers know that email marketing to unlimited subscribers is great, but results are what matter, and division managers and executives constantly ask “how much are we spending on that?” It’s important to know not only how much you’re spending, but how much you’re getting back in revenue, and the ratio of those two components make up ROI.
Read more
|
Posted by: Murray on Wednesday, 06 March 2013
Of all the marketing initiatives your firm can undertake, email marketing may be the most profitable. Recent studies have shown that email marketing Return on Investment averages around $40 per $1 spent – a figure that blows keyword ads and banner ads out of the water.
Chances are you’re doing some email marketing. After all, nearly everyone has an email account and email is the perfect way to send a tailored and personal message to all of your potential customers. But if you’re wondering why your emails aren’t translating into sales, you
Read more
|
Posted by: Murray on Monday, 04 March 2013
This should be welcome news to all of you, but email marketing is still great bang for your buck. 70% of companies rated email marketing an excellent or good Return on Investment in 2012. This shouldn’t be much surprise to all of you, but it’s worth considering nonetheless.
Read more
|
Posted by: Murray on Monday, 04 March 2013
Something I hear a lot from marketers these days is, “the spam filters are getting so good! How can I avoid getting caught?” I usually follow up with, “Well, are you spamming?”
This question is sometimes followed by vehement denial, but it usually gives marketers pause to think that, hey, maybe they’re sending spam after all.
We’ve grown accustomed these days to thinking that “spam” is reserved for banking scams and Viagra pills, and any email that a reputable company sends from a bulk email application is legitimate. Let me
Read more
|
Posted by: Murray on Monday, 04 March 2013
Unlimited email marketing is one of the greatest tools that businesses have available to them today, but it also comes with some serious downside. That is – the spam filter.
We’ve all looked at what ends up in our spam filters: Scam emails and lewd content abound. But take a close look – every so often a seemingly-legitimate email ends up in there as well. A savvy email marketer knows that this can happen to anyone who isn’t careful. Follow a few of these guidelines if you don’t want your emails to end up in the spam filter’s black ho
Read more
|
Posted by: Brian on Monday, 04 March 2013
You can thank spammers for all the security that now goes into protecting an inbox from incoming emails, and while your own emails might be legitimate and helpful, they’ll still be labeled as spam if they fall under the right – or in your case, wrong – criteria. Nobody likes spam, and so long as you’re trying to conduct honest business as an email marketer, it’s clearly your ambition to get your message through to your subscribers using your sender software. So we’re going to address 3 dead simple ways to avoid being labeled a spammer
Read more
|
Posted by: Brian on Monday, 04 March 2013
Whether you’re using your bulk emailing software to provide a newsletter to your readers or for autoresponder email marketing, chances are high that you can improve your email campaigns in some way, you can deliver more value to your readers in some form, and you can increase the income garnered from your list, your advertisers, or both. That’s why we’re going to go over 5 ways to upgrade your email results.
Read more
|
Posted by: Brian on Wednesday, 27 February 2013
If you’re running an online business and you’d like to use your high volume email client to send out newsletters and promotions, ones that really emphasize your brand with the assistance of images, then think again. While it’s ideal to be able to create brand recognition within your emails, building customer loyalty, the fact of the matter is that it’s very unlikely to even be seen by the recipient. Why is this?
Read more
|
Posted by: Brian on Wednesday, 27 February 2013
We’re going to go over 10 brilliant email marketing tips that will help you avoid being seen as a spammer, dodge the blacklist, and make it into the inbox of your prospects, giving you the opportunity to earn their trust and ready cash. Let’s get started.
Read more
|
Posted by: Brian on Wednesday, 27 February 2013
If you’re an email marketer then you need to avoid ISPs’ blacklists like the plague. If you want to establish yourself as a real authority and start making money from your list, then your reputation is your ticket to success, and without it you’re going to sink like a rock. Too many people think email marketing is as easy as paying for an email blaster program, scraping together some leads, and then spamming them to death with annoying promotions.
Read more
|
Posted by: Rosario on Tuesday, 26 February 2013
Can you ever have too much of a good thing? If you are utilizing the latest unlimited email marketing software to give your campaign the widest possible scope it may appear not. However, quantity isn’t everything, and no matter how powerful the program being used may be, the quality of the campaign deserves its fair share of attention as well, especially when it comes to avoiding the following 3 email marketing blunders.
Read more
|
Posted by: Jules on Tuesday, 26 February 2013
Mass email campaigns have become the ultimate secret of running successful marketing campaigns. However, one cannot simply start sending bulk emails randomly and expect dramatic results. In fact, an improper and unorganized campaign may rather sabotage the reputation of the sender. Once the reputation is damaged, most percentage of emails will not even reach the inbox of the targeted audience.
Read more
|
Posted by: Anita on Monday, 25 February 2013
The ultimate goal of a sender – meaning an email marketer – is to reach their prospect’s inbox, have their message opened, and for the reader to ultimately take some sort of action such as submitting information, subscribing to something, or purchasing a product or service. In practice this sounds simple, but there are several pitfalls and obstacles that pop up which all contribute to “tarnishing” your sender reputation and hindering your progress. That’s why we’re going to address a few of these pitfalls, as well as how you can easi
Read more
|
Posted by: Rosario on Thursday, 14 February 2013
To inexperienced eyes, creating a decent subject line for an email marketing campaign may seem like a walk in the park. But once you are confronted with the reality of email marketing and all the challenges associated with, it is only then you realize how hard it is to come up with a subject line that lures recipients to read the message. Here are a few tips and tricks that may help to go about the task.
Read more
|
Posted by: Joel on Thursday, 14 February 2013
As a cost effective and potentially far-reaching marketing tactic, mass emailing has always been a reliable tool in the inventory of the online marketing fraternity. However, just like with other marketing endeavors – both online and offline – mass emailing also has its fair share of shortcomings.
Read more
|
Posted by: Rosario on Wednesday, 13 February 2013
Mass email campaigns are a blessing to online product and service providers, but indiscriminate emailing practices can do more harm than good. In order to maintain a high deliverability rate on your emails, there are certain factors you should always remember to minimize. These factors come from your emails, the quantity and frequency with which you send out emails, and your subscribers.
Read more
|
Posted by: Marta on Tuesday, 12 February 2013
2012 was a year of challenges for the email marketing industry. Regardless of what you might have been told about the rumored death of email marketing, email marketing is in fact alive and kicking. While numbers dropped a little in the last twelve months, there is certainly life left in the industry and there will continue to be so in the foreseeable future.
Read more
|
Posted by: Jane on Tuesday, 12 February 2013
Email marketing is a tough deal – let’s admit it, no matter how experienced you are, you might have had your fair share of troubles in maintaining a decent combination of open and click through rates long term. In order to help you avoid such an unhealthy situation in the future, we have summed up the 5 most common email mistakes (and solutions to them) committed by email marketers.
Read more
|
Posted by: Jules on Tuesday, 12 February 2013
Like all other forms of online marketing, email marketing is also constantly changing and evolving – but serving nevertheless. The dynamics have changed comprehensively since the emergence of Web 2.0 platforms like social media. Therefore, the time has come when all email marketing professionals need to analyze and revamp their existing strategies to suit the need of the hour.
Read more
|
Posted by: Anita on Tuesday, 05 February 2013
One of the best ways for businesses to get the word out about a particular product or service that they offer or support is via email marketing or mass emailing.
Email marketing is not, however, as simple as it seems. Do not fear this complexity however, as success can be achieved by using these 5 tips for your next email marketing campaign.
Read more
|
Posted by: Joel on Wednesday, 30 January 2013
One of the first things marketing representatives think of when they send bulk emails is a catchy subject line. It is easily arguable that the “From” line is just as, if not more than, important though. Most bulk email applications will allow you to display what your recipient will see in the “From” line.
Read more
|
Posted by: Rosario on Tuesday, 29 January 2013
You must conduct periodic evaluation of your overall email marketing endeavours in order to gain the most out of the individual campaigns — there’s no shortcut to that. However, most email marketers, particularly those with little or no experience, often face difficulties trying to find the right metrics for the purpose.
Read more
|
Posted by: Jonathan on Friday, 25 January 2013
Mobile devices are shaping every aspect of our society. The public and private sector and culture itself, there are few areas of modern life that aren’t affected by the smartphone/tablet/uber-connected revolution.
As appealing as sweeping generalizations are however, the actual facts and figures are even more astonishing.
So just what’s the data?
Read more
|
Posted by: Marta on Friday, 25 January 2013
We all know that the smartphone revolution has spread its wings. With more and more people opting to use their smartphones for web browsing and emailing while on the go, it has become imperative for all email marketers to adequately and efficiently optimize their mass emails for these new-generation devices. Needless to say, breaking out from the traditional desktop-centred approach and responding to this new demand is the need of the hour.
Read more
|
Posted by: Jules on Thursday, 24 January 2013
Nothing works better than some verifiable social proof when it comes to winning the trust of new customer bases. And need we say, social media platforms can play an instrumental role in communicating how well your existing customers are benefitting from your promotional emails. Apart from promoting an email marketing campaign through these social media sites, one can also exploit these Web 2.0 platforms to enhance the content of your promotional email campaigns.
Read more
|
Posted by: Rosario on Thursday, 24 January 2013
Larger opt in lists always yield better results — it’s an obvious and undeniably proven fact. Having a list full of targeted people to whom you can send out your promotions, content or any important message with just a few clicks of the mouse is something that every email marketer dreams of. And need we say, such a list is capable of delivering you everything that you want your email marketing efforts to yield. To help you out with this task, we’ve put together the following essential tactics of boosting an opt-in list…
Read more
|
Posted by: Jules on Tuesday, 22 January 2013
It’s easy to get distracted in the age of information overload. Nowhere is this more apparent than in the online environment.
Email alerts, chat sessions and the constant beckoning of social media make it harder for web users to stay focused on the task at hand.
For internet marketers this is very real problem with real bottom-line ramifications.
Read more
|
Posted by: Marta on Tuesday, 22 January 2013
Let’s face it — if your email newsletters are boring and provide little useful information to your readers, those readers will soon become disinterested in what you have to say, and may out from your email list altogether.
It’s imperative therefore, that you learn the secrets behind every successful email newsletter campaign. The following is a rundown of some of these easy-to-implement and result-oriented tactics.
Read more
|
Posted by: Rosario on Friday, 18 January 2013
Every email marketer dreams of having their list members to open up and thoroughly read every single message sent out to them. But as we all know, that seldom happens. The bitter truth is that most of your subscribers are too busy to even remember when they signed up with you, let alone giving your messages any importance. Thankfully, this is an issue that can be tackled with exciting headlines, quality content and adequate delivery time — the last of which, is the subject matter of our discussion today.
Read more
|
Posted by: Jules on Wednesday, 16 January 2013
When planned properly and executed well, marketing automation can serve as one of the best weapons an email marketer could have.
Done poorly however, automation can be anything from a waste of time to a PR nightmare.
For better or worse, as an email marketing professional, it’s your job to get a handle on automation and harness that potential for the good of your campaign.
Read more
|
Posted by: Rosario on Wednesday, 16 January 2013
The role of your email newsletter is not confined to reaching out to your existing and potential customer bases via their email inboxes. With a little additional effort, you can easily revamp them to promote your brand pages on various social media sites. All you need to do is develop a well-defined strategy (alongside with a roadmap to execute it) and the result could well be visible within a few weeks.
Read more
|
Posted by: Marta on Wednesday, 16 January 2013
A perfectly segmented list is the Holy Grail of mass email marketing. Even if you’ve narrowed down your list into considerably small chucks, on closer inspection, you can still find yet more segmentation opportunities (if you look hard enough).
Knowing how to segment your email list with the maximum precision comes in very handy for many marketing campaigns, but it’s not the easiest thing to do, especially by ‘hand’.
Read more
|
Posted by: Anita on Wednesday, 16 January 2013
Growing your email list with qualified subscribers is always the best way to enhance your email marketing strategy. The true beauty of an ever-expanding email list lies in the fact that it can help you boost your email marketing campaigns on its own — no extra work or change of strategy is required.
If you’re looking for new ideas to grow your email list, check out the following…
Read more
|
Posted by: Rosario on Thursday, 10 January 2013
As an email marketer, you should always remain aware of the delicate balance of the factors like relevancy, frequency and audience expectation associated with your marketing campaigns. You also need to be mindful of the fact that every click and read matters.
But what is the best way to know which approach can yield the maximum result from your campaigns? Is it the ‘make-a-guess approach’? The ‘try-a-bunch-of-different-things’ approach?
Read more
|
Posted by: Joel on Thursday, 10 January 2013
Mass emailing is deemed as one of the most effective forms of marketing not only because of its low cost, but also because it facilitates some really cool analytics — ones that any marketer from the pre-email era would die to have at his disposal.
Read more
|
Posted by: Sonia on Wednesday, 09 January 2013
Mass email marketing is an art and a science — one which is tough to excel at, but ultimately very rewarding.
And as we have mentioned before, the holiday season is the best time to practice this sweet science, and make the most of your carefully crafted email marketing strategies. Here are a few essential tips and tricks that you can utilize in order to reap the maximum out of the holiday season with your early 2013 email marketing endeavors…
Read more
|
Posted by: Marta on Tuesday, 08 January 2013
Anyone who is, or has been a part of the marketing team on behalf of a nonprofit, understands how difficult it can get for them to reach out to people — especially when they are on a tight budget (not an uncommon scenario for nonprofits).
Fortunately, a well planned and flawlessly executed email marketing strategy can help them tackle that seemingly Herculean task pretty easily, and at the cheapest of cost.
Read more
|
Posted by: Jonathan on Tuesday, 08 January 2013
Mobile phones are changing the email marketing game for good. And that change is coming fast.
To be effective, marketers have to adapt to this changing digital landscape. That means taking the rise of mobile — and in particular, the rise of smartphones — into account for your next mass mailing exercise.
Read more
|
Posted by: Anita on Monday, 31 December 2012
Email marketing has always been a highly effective tactic to promote your products and services at the cheapest cost, provided you do it in a right way. The trickiest aspects in the email marketing niche, however, are the legal constraints which usually differ from country to country.
Read more
|
Posted by: Sonia on Friday, 28 December 2012
Lapsed email subscribers are those to whom you send your promotional email messages regularly - but to no avail. These are the subscribers in your email list that never even click open your messages, let alone read them.
It’s natural if you have always felt the urge to remove them from your list altogether, but wait — what if we tell you that there was a tried and tested method of winning back these lapsed subscribers? Wouldn’t that be just awesome?
Well, read on!
Read more
|
Posted by: Joel on Friday, 28 December 2012
As with every other aspect associated with your email marketing endeavors, email copywriting is a serious art that you must master in order to help your campaigns yield the desired results.
Successful email copywriting is all about using simplicity and creativity to woo your target audience. Here are a few essential tips to maximize your email copywriting skills and fine tune it to your ultimate business objectives…
Read more
|
Posted by: Jane on Friday, 28 December 2012
“Does email list segmentation really work or is it just a myth?”
This happens to be one of the most popular question we are often asked.
The answer is always “YES!”
Read more
|
Posted by: Sonia on Friday, 28 December 2012
Email is a highly efficient and effective communication channel, and is being increasingly used by online marketers as their weapon of choice to promote themselves to a larger audience.
Email marketing however, is not as simple as writing a few explanatory lines about your new products or services and then sending it out randomly to a large number of people.
If you or your organization is new to email marketing, the following tried and tested strategies may help you to master the art….
Read more
|
Posted by: Sonia on Thursday, 27 December 2012
With the exponential growth witnessed by social media and its other Web 2.0 siblings, many marketing ‘experts’, both historical and recent, have announced the end of email marketing, as an outdated form of customer communication.
Proving them wrong however, mass email marketing continues to be a critical part of many high profile organizations’ overall marketing endeavors, and is proving to be just as lucrative as ever (especially with the rise of smartphones, allow customers to check their emails anywhere, anytime).
Read more
|
Posted by: Marta on Thursday, 27 December 2012
If your bulk email marketing campaigns are failing to achieve the desired result, then maybe a little bit of personalization is what’s missing. Really, with abundant user information available both online and offline to assist you to profile your email list members, there is hardly any good excuse to neglect personalizing your email campaigns.
Read more
|
Posted by: Joel on Thursday, 27 December 2012
ISPs are getting smarter with every passing day, and so are your recipients’ inboxes. When it comes to getting your emails delivered, the dubious tactics that probably worked well till a couple of years or so back may not yield the results today — and if luck is not on your side then you may even find yourself in trouble for violating standard rules set for mass email senders.
Read more
|
Posted by: Anita on Thursday, 20 December 2012
More than a decade and a half back, then Microsoft CEO Bill Gates said “Content is King”.
That sentiment still holds true, but with a glut of re-hashed, re-heated and just plain boring content out there, the focus is now switching to ways to actually engage with audiences, how to hold their attention and how to create content that actually gets read.
Read more
|
Posted by: Jules on Thursday, 20 December 2012
In today’s world, the ability to analyse and understand your customer’s psyche, their preferences and dislikes, and what they really want, is the key to any successful direct-marketing venture.
But the difference between a successful campaign and a failure is a thin line. This is why more and more marketing professional are today including surveys in their email marketing campaigns.
Read more
|
Posted by: Anita on Tuesday, 18 December 2012
For any email marketing campaign to succeed in the long run, you must focus on three important aspects: the open, click through and conversion rates of the mail you send to your list members.
It’s true that maintaining a high rate for all these factors is a pretty daunting task, but overcoming these obstacles is actually a simple process: you must pique the curiosity of your list members and then get them to act.
Read more
|
Posted by: Sonia on Tuesday, 18 December 2012
No matter which industry you belong to, as an online marketing professional, your email marketing campaigns are only as good as the messages they contain. So, if you’re tearing your hair out trying to come up with a brilliant way to craft email messages that ignite a positive response from your recipients, then the following is a must-read compilation of some essential email marketing tips and tricks for you…
Read more
|
Posted by: Jonathan on Monday, 17 December 2012
What’s the secret to real returns from your ecommerce project?
It’s not about having huge traffic to your website.
It’s not about having the lowest priced offering in your market.
It’s not about having a sophisticated social media presence.
Read more
|
Posted by: Joel on Wednesday, 12 December 2012
Email marketing has always been a low cost, high reward way to promote your business to new and existing consumer bases. When planned and executed properly, it can bless you with a pretty high conversion rate and boost your profit margins significantly.
However, due to intense competition, many online marketers commit serious mistakes while executing their email marketing strategies — mistakes that could be avoided with a little forethought.
Read more
|
Posted by: Sonia on Monday, 10 December 2012
We recently produced an article on the best delivery time for your promotional emails, and, while we were writing it, it occurred to us that it’s not just a question of delivery time, but the question that which day is the best day to send emails that has also been vexing marketers for some time.
Read more
|
Posted by: Jane on Monday, 10 December 2012
A regular internet user receives more than 40-50 emails on average every day. But, it’s a fact that very few of those emails are actually clicked upon and read by the average web user — the rest are either deleted or marked as spam.
So, in order to gain attention from your target readers and boost your bulk email marketing efforts, it really is important that you leave no stone unturned to improve the quality of your email copy.
Read more
|
Posted by: Jane on Friday, 07 December 2012
Inexperienced email marketers often question the practical usage and reliability of open rate stats. This, however, is simply the wrong approach. Because without knowing the open rate, we can never evaluate how our bulk email marketing campaigns are actually doing.
Read more
|
Posted by: Joel on Friday, 07 December 2012
For a large proportion of online retailers throughout the world (especially in the West), the holiday season brings them a serious chunk of their total yearly sales.
As per estimations made by NRF and ICSC, holiday sales during 2012 will increase to 3% from last year’s 2.5%. The forecasts made by other agencies are even more promising with an estimated 4% rise in the retail sector.
Read more
|
Posted by: Jonathan on Thursday, 06 December 2012
It's a popular line for marketers: 'Email is Dead'.
But just how true is it? Has the rise of social media, text messaging and whatever else is the platform du jour, killed off email marketing for good?
Or have the rumours of email marketing's demise been highly exaggerated?
Read more
|
Posted by: Jane on Thursday, 06 December 2012
As the festive season closes in, marketing professionals from all walks of life have already started their preparations to make the most of the Christmas rush. Proper planning, alongside the ability to make tactical adjustments, is the key to success in any email marketing campaign.
So how ready are you for the silly season?
Read more
|
Posted by: Jonathan on Friday, 30 November 2012
Most marketers (as well as consumers) feel that automated emails are little more than a pain and hardly ever get a response. While that may be true for 98% of the crowd, there’s something the other 2% does, that makes automated email marketing the most powerful weapon of successful email marketers.
Autoresponders, however, are more than just event-based emails sent at specific intervals to a list of people who have performed a certain action. Actually, they’re the Holy Grail of engagement-driven marketing…
Read on to see what we’re talki
Read more
|
Posted by: Jules on Thursday, 29 November 2012
The exponential rate at which social media marketing is expanding today has caused some ripples in email marketing circles. But, there’s no need to panic — after all, the rise of social media marketing does not mean the fall of email marketing. Both have co-existed for some time now, and will continue to do so in the foreseeable future. In fact, if we are to believe the words of many prominent online marketing professionals, both these disciplines yield the best results when made to work in unison.
Read more
|
Posted by: Jules on Wednesday, 28 November 2012
Lapsed email subscribers — the ones to whom you regularly send your promotional email newsletters, but to no avail. Never a click — never an open! No doubt you are often tempted to remove them from your email list in order to boost your sender-reputation; After all the last thing you want is to have yourself flagged as a spammer by ISPs and damage your reputation.
Read more
|
Posted by: Jane on Wednesday, 28 November 2012
Competition in the realm of B2B email marketing is fierce, and in order to succeed as a marketing professional, you always need to make sure that your B2B campaigns stand out in every respect. Now, as regular email users, we all know that the subject line is the most key consideration for any recipient to judge whether or not to click open an email — B2B emails being no exception in that trend.
Read more
|
Posted by: Rosario on Tuesday, 27 November 2012
There are more than a handful of known instances when appending emails have ended up with disastrous consequences for organisations. Indeed, it’s a dirty secret of the marketing community - not just dirty, but potentially damaging too unless you remain careful throughout and avoid committing mistakes. Such as…
Read more
|
Posted by: Rosario on Tuesday, 27 November 2012
Are the good ol’ days of email marketing over now? Does it mean that email marketing has given into social media marketing and holds no practical significance now? Not likely!
Read more
|
Posted by: Jules on Monday, 26 November 2012
The ultimate objective of any well-defined email marketing campaign should be focused at convincing subscribers to take action — something we can easily assume won’t be a cakewalk unless you are following the four rules of getting better responses from one’s email subscribers…
Read more
|
Posted by: Marta on Thursday, 22 November 2012
Email bounces have slowly and gradually emerged as the biggest concerning factor for email marketers around the world today. Apparently, with over 50 percent of all emails sent every day being spam mails, ISPs and internet companies have been pushed to tackle spam mailing, and subsequently, with various email blocking and filtering techniques in effect, email deliverability is becoming a big issue, even for those companies who do not resort to spamming and conduct unique, target-specific email campaigns.
Read more
|
Posted by: Jonathan on Thursday, 22 November 2012
Many of us have a knee-jerk reaction to the idea of sending text only emails — they’re as dull as dishwater. Surely with all the design options opened up by HTML — images, fonts, colours — that’s the preferable path to go, right?
Well not so fast...
Read more
|
Posted by: Marta on Thursday, 22 November 2012
To have your prospects opting in for your email marketing campaign is surely a huge victory, but that’s not the end of it - the job is not finished yet and you must leave no stone unturned to cash on the interest they have on you.
Read more
|
Posted by: Sonia on Thursday, 22 November 2012
As an organisation aiming to extract the maximum out of your bulk email marketing, you need to understand that there is no magic formula for achieving your targets — however, you do need to have a fully-formed strategy in place in order to yield the desired result.
Read more
|
Posted by: Marta on Thursday, 22 November 2012
Most of us are well aware of the potential of a well-targeted email marketing campaign. Despite this awareness however, most marketers often fail to realize that email marketing can yield the desired outcomes only if the right message gets in front of the right people. Segmenting your email list is one basic strategy that can help you extract the most out of your overall email marketing efforts…
Read more
|
Posted by: Marta on Thursday, 22 November 2012
It may not be the most earth-shattering revelation, but it bears repeating: Spending increases during the holiday break. If you’re looking to get some of it from your next bulk emailing campaign, you’re going to have to take action to get noticed amongst the flood of emails hitting inboxes at this time of year.
So here is the simple seven-step recipe for making yourself heard over the email noise and getting piece of that holiday spending pie…
Read more
|
Posted by: Sonia on Friday, 16 November 2012
It’s not the most earth-shattering revelation, but it bears repeating: Spending increases in the holiday break. If you’re looking to get some of it from your next bulk emailing campaign, you’re going to have to take action to get noticed amongst the flood of emails hitting inboxes at this time of year.
Read more
|
Posted by: Jane on Monday, 12 November 2012
Email marketing, just like all other forms of your multi-dimensional marketing efforts, is a serious task that ought to be handled with the utmost professionalism in order to yield the desired result. Unfortunately an overwhelming proportion of businesses out there in the market today have failed to comprehend this fact; and subsequently they have found themselves at the receiving end of some pretty nasty consequences.
Read more
|
Posted by: Jane on Monday, 12 November 2012
Email marketing can be rewarding if you follow certain basic principles. On the flipside however, it can also be as disastrous if you deviate from those same principles. The key thing to remember is that having a high volume email client is not the sole factor that can earn you success in your campaign —what you need rather, is a comprehensive plan aimed at winning the trust of your target audience and hopefully converting them into leads.
Read more
|
Posted by: Joel on Monday, 12 November 2012
We all are aware that email is not a public channel like social media platforms — it is rather a private and more intimate channel that allows you to communicate with your target audience on a one-to-one basis. While this is something of a limitation, and, together with the ever-increasing popularity of social media sites, has prompted businesses to limit their reliance on email marketing in the past few years, there are still plenty of ways you can turn emails into a very effective mode of communication for your target consumer-base.
Read more
|
Posted by: Joel on Monday, 12 November 2012
Ask any marketing veteran, and they will tell you right away how newsletters can make an excellent marketing tool for promoting a brand and its products/services. A decent business newsletter makes it easier for businesses to expand into new consumer bases as well as helps improve their sales figure. However, developing a consistent and quality email newsletter program with a dedicated audience is not as simple as some of you may have presumed.
Read more
|
Posted by: Jane on Monday, 12 November 2012
Discussing the most efficient and rewarding email marketing strategy is not much different from discussing religion, politics or the existence of the abominable snowman. Everyone has their own strong opinions with regard to which strategies work and which don’t!
Read more
|
Posted by: Melissa on Thursday, 08 November 2012
While email marketing is hardly a new strategy, if you’re new to the game it can feel like something of daunting undertaking. Fear not, however. Here is a simple, bare-bones checklist that will allow you to turn that great offer into dollars and cents.
Read more
|
Posted by: Melissa on Wednesday, 07 November 2012
Christmas is fast approaching, and being one of the busiest times of the year in terms of sales, you need to ensure that your marketing strategy is in line with the season. Email marketing has proved to be quite effective in reaching a large number of audiences in a relatively short time, and it’s cheap to boot. Here’s what you need to know.
Read more
|
Posted by: Melissa on Wednesday, 07 November 2012
In order to send unlimited emails, you need to have a list of email addresses. There are a couple of ways in which you can come up with a good email list and some of these include: getting a purchased list, inviting people to sign up to your newsletter online or collecting email addresses. Most people who have an email marketing campaign tend to hire professionals to run the campaign, however this is not always necessary. You can master email marketing on your own. Here’s how you do it...
Read more
|
Posted by: Melissa on Wednesday, 07 November 2012
Sending bulk emails is a great technique to inform your clients on upcoming promotions, sales, discounts, product info and generally market your business. Building a list of subscribers usually proves to be a hurdle for many marketers with most preferring to take short cuts and buy a list of addresses. What most people do not know is that it is very easy to build an email list. Below are a few tips on how to go about it.
Read more
|
Posted by: Melissa on Wednesday, 07 November 2012
Growing your list of subscribers is an integral part of your email marketing campaign. What you must keep in mind is that people are subscribed to quite a number of sites and this, coupled with the various emails that are sent per day, can lead to email overload for many subscribers. While the landing page, sign up form and welcome message your target audience receives are points to focus on, what matters most is actually getting people to open your emails in the first place. Below are some tips you can use to ensure that your emails stand out.
Read more
|
Posted by: Melissa on Wednesday, 07 November 2012
In this day and age Bulk email marketing is a ‘must have’ strategy, especially for those in the e-commerce game. While its apparent simplicity makes people think that they can get away with a poorly planned campaign that does not really have a strategy behind it, nothing could be further from the truth. Only is such an approach a waste of your time, but in all likelihood will have a damaging effect on your brand. In order to have a successful campaign, a rational strategy is a must. Here’s where to begin…
Read more
|
Posted by: Melissa on Tuesday, 06 November 2012
Getting that precious conversion from your mailing campaign can be a tricky business. This should not deter you from using this form of marketing however, because, when used properly, bulk marketing is an effective tool for increasing your sales. Below are four techniques you can use to increase your conversion rates and have a successful email campaign.
Read more
|
Posted by: Jaclyn on Tuesday, 06 November 2012
Sending bulk emails in a mass marketing campaign is a great way to spread the word about your business and the products and/or services you offer to both existing and potential customers. However, sending bulk emails often means that your message will go undelivered to a significant percentage of your bulk marketing list if you have not validated the addresses in that list. This article will shed some light on the best practices for email validation in bulk email messaging campaigns.
Read more
|
Posted by: Jane on Wednesday, 31 October 2012
Mass mailing has grown to become one of the most popular marketing strategies among big and small business today. Compared to most other marketing strategies such as traditional radio, TV and poster advertisement, pay-per-click and search engine optimization, sending bulk emails is very personal, effective and cheap promotion technique.
Read more
|
Posted by: Melissa on Tuesday, 30 October 2012
With the tools now at their disposal, marketers are able to reach much wider audiences than was ever before possible (or affordable). And while it certainly doesn’t have the glamour associated with social media marketing, when it comes to selling, high volume email marketing is still very much alive. Like so much in life however, timing is everything.
Read more
|
Posted by: Melissa on Tuesday, 30 October 2012
An email campaign involves a fair bit of work and a lot analysis. All things considered, it can be a very effective method of driving sales and improving brand visibility. Done improperly however, it can destroy the business you’ve worked so hard to establish.
Read more
|
Posted by: Tyree on Monday, 29 October 2012
If you are considering using high volume e-mail marketing as part of your mass marketing strategy, you can save yourself a lot of time and headaches by investing in e-mail blasting software. Don't let the ominous name fool you, e-mail blasting software is not spam software.
Read more
|
Posted by: Jaclyn on Friday, 26 October 2012
In order for a mass email campaign to be as effective as possible and spark the interest of the majority of people who receive it, there are a few elements it must possess. These three elements are the secret weapons of the most successful mass email campaigns and they will be outlined in this article.
Read more
|
Posted by: Tyree on Friday, 19 October 2012
The holiday season is almost here: a time when businesses can count on customers lining up to give them their money. After all, if your direct advertising throughout the rest of the year has done its job, there shouldn't be anything to worry about, right?
Read more
|
Posted by: Tiffany on Wednesday, 17 October 2012
While a well-written email sent to a targeted group of individuals may be a great marketing tool, businesses need to ensure they're not accused of spamming their subscriber base. Here's the secret to avoiding it.
Read more
|
Posted by: Jane on Monday, 15 October 2012
When sending large volume email, it can be difficult to grab the attention of your audience if your format just screams “form letter”. Adding a few personal touches to the recipients of your bulk marketing list can help the reader feel as if he or she is being addressed directly — as if you took the time to write a personal letter just for them...
Read more
|
Posted by: Melissa on Friday, 12 October 2012
While modern high volume emailing services offer a convenient and cost-effective way to convey your message to a large base of clients, as well as a huge range of back-end and add-on functionality, there’s one thing they can’t tell you: How often should you be emailing your subscribers?
Read more
|
Posted by: Melissa on Wednesday, 10 October 2012
Bulk email can be a powerful marketing tool if it is used in the right way. Just what is the right way, though? Here are 5 simple suggestions and you can use to improve your online bulk mailing campaign quickly and easily.
Read more
|
Posted by: on Wednesday, 13 June 2012
Adding images to email messages can really enhance the overall experience for subscribers. But if your images are too large or don't really pertain to the topic, images can become a burden rather than an asset. Before adding images to your next bulk email, take some time to make sure these images will really benefit the overall theme, tone, and topic of your message.
Read more
|
Posted by: Manas on Wednesday, 13 June 2012
If marketing to B2B customers, segmenting your list by industry allows you to tailor your campaign to attract more sales. Because B2B customers are usually experts in their field, the information you provide needs to be accurate, up-to-date and relevant or your message will end up in the trash. Building a relationship with other businesses can be tricky because you need to not only show business owners, managers, and supervisors you understand their needs, you must also demonstrate knowledge of their industry.
Read more
|
Posted by: Manas on Tuesday, 12 June 2012
Businesses rely on email marketing for a variety of reasons. From educating subscribers to promoting goods and services, an effective email campaign can increase sales and help maintain long-term business relationships. But did you know that something as simple as where you place links can make a huge difference in potential sales?
Read more
|
Posted by: on Tuesday, 12 June 2012
Over the years, email marketing has become a driving force in customer relations. Through email, you can create long lasting business relationships to promote physical business locations and website-based businesses. But with increased competition, it's more important than ever to build those relationships to maintain sales. This means you need to connect with subscribers quickly through quality content they can really use. To do this, you must understand that wants and needs of subscribers and then find ways to satisfy these wants and needs.
Read more
|
Posted by: Manas on Tuesday, 12 June 2012
Successful email marketing depends on your ability to keep subscribers interested and entertained. In addition to providing quality information, you also need to find new and interesting ways to present that information. Along the way, you will discover that some methods work better than others. Also, while some methods are very popular today, doesn't mean they will be as effective a month or six months from now.
Read more
|
Posted by: on Friday, 08 June 2012
Making too many changes too quickly to an existing email campaign can confuse subscribers and decrease sales. As your campaign progresses, there will be times when changes can help boost sales or make communicating with subscribers easier. But you really need to review the campaign before making rash decisions like increasing/decreasing email volume (frequency), holding a large sale, or making promises that sound too good to be true (even if they are).
Read more
|
Posted by: Manas on Friday, 08 June 2012
Staying organized helps you get more done during the day. Since there are many components to running an efficient and successful email marketing campaign, scheduling regular maintenance days allows you to make improvements, reduce or remove unwanted items and materials, and provides more time for marketing and finding subscribers for your list.
Read more
|
Posted by: on Friday, 08 June 2012
Just as email marketing has evolved, the way you market your campaign to build your list has changed as well. Getting people to sign up for your mailing list requires more than just the promise of quality information. These days, you need to present information in interesting and interactive ways. Outdated terms like 'newsletter' no longer compel people to sign up. Take charge of your campaign using these simple marketing techniques.
Read more
|
Posted by: Manas on Friday, 08 June 2012
Getting people to buy goods and services is tough. With so much out there to choose from, intense competition both online and off, fickle and picky customers, and economic ups and downs, selling has turned into a complex game of who's-buying-what-at-which-time. And even though advances in advertising such as email marketing continue to prove popular when it comes to turning a profit, how you approach people is very different from your approach five or ten years ago.
Read more
|
Posted by: on Friday, 08 June 2012
Over time, you may write hundreds or even thousands of email messages or blog posts. And even though some subscribers may save these messages in a special folder or in their inbox, chances are, most won't, but may wish they had. Creating a content archive provides a convenient way for subscribers to revisit old, but still valuable content without having to remember to save it for themselves.
Read more
|
Posted by: Manas on Friday, 08 June 2012
Relying solely on marketing gimmicks, sales messages, contests, and other methods may boost sales temporarily, but in the long run, will cause people to look elsewhere when they need reliable information. Striking that balance between sending quality content and tempting people to buy something isn't easy - but if you lead with the facts instead of the hype, you may notice more sales and more repeat business.
Read more
|
Posted by: on Thursday, 07 June 2012
There's a certain rhythm to email marketing that most people don't recognize. Sending your very best material at the beginning of a campaign may not yield many sales. Once subscribers determine that they've received the best of what you have to offer, they may choose to opt-out and find another marketer with even better information. Building up to your best information can help you build long-term business relationships with subscribers, which could generate more sales.
Read more
|
Posted by: Manas on Thursday, 07 June 2012
Adding social media marketing to an existing email marketing campaign can help you connect more often with subscribers or those that just want to drop by to learn more about your goods and services. But with so many platforms to choose from, which ones are the best and most effective? The answer mostly depends on the market in which you sell goods and services.
Read more
|
Posted by: on Wednesday, 06 June 2012
Goal setting is an important component to any email marketing campaign. First, goals help you determine what you expect from a campaign. Second, goals give you something to strive for (this makes getting up every morning to write, publish and connect with subscribers much more fun). Third, you need goals to measure how successful your business is and how to make it even more successful in the future.
Read more
|
Posted by: Manas on Wednesday, 06 June 2012
Feedback from subscribers helps you provide even better email content, which should translate into more sales. You can gather feedback in a variety of ways from sending a survey to asking people to comment on social media or blog pages. But sometimes, it's better to ask for immediate feedback so you can make changes right now instead of waiting for larger groups of survey-takers to respond.
Read more
|
Posted by: on Tuesday, 05 June 2012
Measuring the success of email campaigns helps you determine which methods generate more sales and which do not. Instead of focusing on those that do not result in sales, it's better to use your precious time to focus on those marketing methods that prove effective. The problem for most marketers is that there isn't any one single method that works for all online businesses. In some cases, you will have to take from a few methods to create a hybrid that results in sales.
Read more
|
Posted by: Manas on Tuesday, 05 June 2012
These days it takes more than a fancy and functional website to make online sales. It takes more than a blog, weekly email message, and a few comments on social media pages. These days, you need to harness a combination of marketing methods to build awareness of your business.
Read more
|
Posted by: Manas on Friday, 01 June 2012
Ask subscribers what they want in email content and the answers may surprise you. Not the responses themselves, but the startling difference between what subscribers say they want and the data you've collected that shows you what they respond to. For example, subscribers may want additional how-to tips and advice, but sales messages have higher open rates.
Read more
|
Posted by: on Friday, 01 June 2012
In email marketing, above the fold refers to content in the preview pane, or space on the window before a subscriber has to scroll down. This is very important to know because most subscribers will never scroll down to finish reading the message unless it's really compelling or interesting. And even then, if the topic doesn't interest them or if they are pressed for time, they will skip reading and move on to the next message in their inbox.
Read more
|
Posted by: Manas on Friday, 01 June 2012
There has been much debate lately about send times for email messages. Some experts say you should send email at the same time (doesn't matter when, just as long as it's consistent) each time, while others point out that since more people check their email on mobile devices, it doesn't really matter anymore. The answer to this question lies in the goods and services you sell - and who your target audience is.
Read more
|
Posted by: on Friday, 01 June 2012
Mobile marketing, or marketing through the use of smartphones, tablets, and other mobile devices, is on the rise - and will continue as long as people find this a convenient way to shop. According a recent study conducted by IBM, 13.3% of all retail sales were made on a mobile device during the first three months of 2012. This is up from 7% during the first three months of 2011.
Read more
|
Posted by: Manas on Friday, 01 June 2012
Effective email marketers don't waste words or space in email messages. Even when providing valuable information, marketers must still compel people to visit their website or landing page to get them one step closer to making a sale. Failure to provide entertaining, interesting and useful email content can cause subscribers to become bored or lose interest in your business. Once this occurs, the chances of making a sale are very slim.
Read more
|
Posted by: on Thursday, 31 May 2012
Taking the time every few months or each business quarter to review how well your email campaign is working can help you focus on and fix problem and potential problem areas. For example, if you haven't removed inactive subscribers (those who haven't made a purchase in six months) from your list, now is the time to do so - or at least send one final message compelling them to visit your website or place an order.
Read more
|
Posted by: Manas on Thursday, 31 May 2012
Branding a business begins with a visual theme - color scheme, logo, and specific font styles- these visuals help customers instantly recognize and separate your business from competitors. From business cards to packaging, branding helps build trust and familiarity. This attention to detail should not stop at product packaging, however. You also need to create a visual theme for email marketing campaigns. Not only does this further your brand, it helps subscribers recognize emails from you quickly and easily.
Read more
|
Posted by: on Wednesday, 30 May 2012
Customers demand more than ever these days - customized service, more selection, ability to compare goods and services, heavy discounts, and much, much more. But how savvy are today's customers? Do they know a good deal when they see one? Or do they jump at the lowest price over quality? The answers to these questions are mixed - some customers are just better shoppers than others.
Read more
|
Posted by: Manas on Wednesday, 30 May 2012
As email marketing continues to grow and expand, new trends begin to emerge. With advances in technology, some trends have now become common practice. Other trends no longer apply. For marketers and small business owners, understanding and embracing some trends takes time and money. In some cases, however, by the time business owners get used to the trend, it disappears or morphs into something totally new.
Read more
|
Posted by: Manas on Tuesday, 29 May 2012
Even though people sign up to receive messages from you, it doesn't mean they will ever see them. Why? Because many email servers including Gmail and Yahoo! have created new tools and features that allow people to set filter limits and prioritize incoming messages. For marketers, even well-meaning ones that want to provide quality content, email messages may never reach subscribers if these new setting features keep them out.
Read more
|
Posted by: on Tuesday, 29 May 2012
The biggest trend in email marketing is personalization. For large companies, this means sending product and service recommendations or discounts based on recent website searches. But what if you're a small business owner that can't afford sophisticated email marketing software or a staff of five to monitor your campaign? Personalizing individual email message can be very complicated when you don't have to resources to do it properly.
Read more
|
Posted by: on Friday, 25 May 2012
One way to increase sales quickly is to offer a last minute deal. These deals typically have a very short time span and provide products and services at a discount. And, you don't have to wait until the holidays or end of the year to offer these deals.
Read more
|
Posted by: Manas on Friday, 25 May 2012
Some online marketers believe less is more while others send mass email messages on a daily basis. Depending on your marketing goals, you may want to create a list segment or send your entire list daily email messages. This can be risky, however, as some subscribers may not want to hear from you every day. But if you're upfront about how you run your campaign, you may be able to build a more profitable list of those that really want to receive frequent emails.
Read more
|
Posted by: on Friday, 25 May 2012
Infusing your personality into email content can be tricky at first, but with a little practice, the content you create will mean more to subscribers. This is because they will get to know you - and not just as a business owner. To be successful in email marketing, you must build relationships with subscribers. In return, they buy goods and services. Showing subscribers who you are helps build long lasting, and hopefully, profitable relationships.
Read more
|
Posted by: Manas on Friday, 25 May 2012
Email sales require a delicate balance of valuable information and sales pitches. If you fail to provide information subscribers can really use, they will opt-out of your list even before you have a chance to sell them anything. But, if you only provide valuable information, subscribers may stay on your bulk email list, but never make a purchase.
Read more
|
Posted by: on Thursday, 24 May 2012
As an Internet marketer or small business owner, you need to take advantage of every point of contact to maintain a good relationship with subscribers. Email campaigns are only successful if you engage frequently with people to inform, educate, advise, and entertain with quality email content. In addition to sending regular messages promoting goods and services, you can also use membership renewal and reorder notices to upsell or promote new products to existing customers.
Read more
|
Posted by: Manas on Thursday, 24 May 2012
When offering an apology to subscribers, you need to make sure the apology is not only sincere, but also warranted. Apologizing for every little thing that goes wrong in your business makes you seem fake and not really sorry at all. This can cause people to opt-out of your email list not only because they don't trust or believe your sincerity, but because you're sending too many messages.
Read more
|
Posted by: on Wednesday, 23 May 2012
Regular customers are different from other customers on your mailing list. Why? Because they buy stuff on a regular basis. These customers help keep your business profitable. And as such, you should create a separate email campaign to ensure they keep making purchases from you. Special offers, exclusive information, pre-sales opportunities and preview sales make people feel appreciated and help you remain maintain a steady income.
Read more
|
Posted by: Manas on Wednesday, 23 May 2012
Failing to reach those most likely to purchase your goods and services typically results in fewer sales or worse, the closing of your business. But to reach people, you must find them online, which can be a daunting task. Luckily, there are some tried and true ways to reach people and turn them into subscribers without having to spend hours, days, weeks, or months surfing the Internet trying to draw attention to your email campaigns. These methods are not necessarily new, but with the advent of social media, they aren't as trendy as they used to be
Read more
|
Posted by: Manas on Tuesday, 22 May 2012
Spam filters read through each email sent to determine if the message contains legitimate information or junk. Messages containing mostly information end up in subscriber inboxes, while those considered junk end up in the spam folder. Depending on the sensitivity of spam filter settings, even innocent marketing messages sent to subscribers that signed up to receive them can end up in spam folders.
Read more
|
Posted by: on Tuesday, 22 May 2012
Reaching out online to encourage people to sign up for your mailing list can be a daunting task at times. Depending on how easy it is to find your page, it may take months or years to build a profitable list. Creating as many channels as possible for people to find your landing page is essential, especially in the age of social media. In addition to creating and getting your landing page indexed by search engines, you should also include a sign up form or link on your website, social media pages, blog pages, and other online marketing and advertisin
Read more
|
Posted by: Manas on Tuesday, 22 May 2012
Sending the right number of email messages to subscribers is difficult to determine. Some subscribers don't mind hearing from you every day, while others don't want to hear from you much at all it seems. And even when you think you're got it right, a sudden increase in opt-out requests or decrease in sales could indicate otherwise.
Read more
|
Posted by: on Friday, 18 May 2012
Loyal customers are difficult to find and keep these days thanks to increased competition and a wider array of goods and services available. But customers that return again and again either really need or want your products, respect your business or enjoy the customer service and special attention they receive. Reward these customers by starting a customer loyalty program.
Read more
|
Posted by: Manas on Friday, 18 May 2012
A/B, or split testing, should become an important part of your email marketing campaign. By testing specific components of an email, you can gauge how well received your email will be by those on your list. From there, you can repeat messages with high open and click-through rates to maintain sales. Since you can't speak directly to subscribers each and every time you send email content, the best you can do is find out what they respond to most and repeat as often as possible.
Read more
|
Posted by: Manas on Friday, 18 May 2012
Building a mailing list is still one of the best ways to generate online sales. Unfortunately, you have no way of telling whether new subscribers really want to buy from you or if they're just interested in free information. All you can do is provide valuable content, persuade subscribers to visit your website or business location, and wait for them to make a purchase.
Read more
|
Posted by: on Thursday, 17 May 2012
Email marketing is only effective if subscribers click-through to visit your website or other product and service pages. And while you should continually fill email content with valuable information, you also need to become more aware of how many people move forward to place an order or visit other marketing channels you've created.
Read more
|
Posted by: Manas on Thursday, 17 May 2012
One of the best ways to maintain sales is by continuing to grow your subscriber list. All too often, Internet marketers and small business owners become complacent when it comes to growing a list, especially once they have an established customer base. But you can't rely on your list to keep you in business - no matter how profitable it seems at the moment.
Read more
|
Posted by: on Wednesday, 16 May 2012
The multitude of changes to business marketing, especially online marketing, over the past few years is nothing short of remarkable. With so many marketing and advertising options such as email marketing, social media marketing, blogging, and text message marketing, you now have many options when it comes to reaching and building solid customer relationships.
Read more
|
Posted by: Manas on Wednesday, 16 May 2012
Because of an increase in hacking, identity theft, and computer viruses, spam filters have become more sensitive. And even though subscribers can look inside these filters to determine which messages to keep and which to delete, this doesn't mean your message is safe.
Read more
|
Posted by: on Wednesday, 16 May 2012
Resending old email messages isn't unheard of in the world of email marketing. If the email content is still relevant and the message prompted sales the first time around, there's no harm in resending. After all, new subscribers probably haven't seen the message and existing subscribers may enjoy reading it again – especially if a discount or limited time offer is included to sweeten the deal.
Read more
|
Posted by: Manas on Wednesday, 16 May 2012
Personalize, personalize, personalize! This has become a mantra in many email marketing circles over the years. If you make email messages personal, you will increase sales – or that's the theory anyway. The truth is that it depends on your list and how you communicate and interact with the people on it. Some people will respond to personalized email, others will not – there's also a small group that could care less – as long as you provide informational content and good deals, they really don't care if you know their name or not.
Read more
|
Posted by: on Wednesday, 16 May 2012
Start building better and stronger business relationships right from the beginning by asking a few simple questions after a person signs up for your list. Not only does this show you have a genuine interest in their wants and needs, the information you gather can also help you create and effective and powerful email marketing campaign.
Read more
|
Posted by: Manas on Wednesday, 16 May 2012
If current sales figures of goods and services aren't anywhere near your business goals, you need to take a long look at your marketing strategy to see where to make changes. Even though you may be tempted to increase the sales jargon, use flashy language, or make promises about goods and services that are mostly true (but in some cases, not totally accurate), don't. Creating hype just to increase sales won't work – in fact; it may cause you to lose sales and valuable subscribers.
Read more
|
Posted by: on Wednesday, 16 May 2012
Depending on your niche, getting subscriber's to participate in a survey, poll, or leave comments on your blog or social media pages can be frustrating and exhausting. To encourage people to participate, you must do more than send a link or ask people to post comments about goods and services. You have to convince them that it's in their best interest to do so.
Read more
|
Posted by: Manas on Wednesday, 16 May 2012
Subject lines can oftentimes become the most difficult email content to craft. Because you want to instantly grab a subscriber's attention to get them to open your message, using big, bold language, loud punctuation! and other visual cues may seem the most logical way to go. Unfortunately, as spam rates increase, subscribers have become more suspicious and may not open your message if the subject line appears too 'spammy.'
Read more
|
Posted by: on Tuesday, 15 May 2012
Email security has improved over the years, but even with advances in encryption, fire walls and other types of security, your mailing list may be compromised at some point. Prepare in advance so you can provide instant damage control to save subscribers from becoming victims and save the reputation of your business.
Read more
|
Posted by: Manas on Tuesday, 15 May 2012
Sometimes it's as simple as choosing complementary colors when designing and email template that helps you maintain steady sales. Email design still matters when providing information or prompting subscribers to visit your website to make a purchase or check out the types of goods and services you provide.
Read more
|
Posted by: on Thursday, 10 May 2012
If your blog isn't getting the traffic it deserves, maybe it's because most people don't know it exists. But you can change that by marketing your blog that way you market goods and services. One way is to take advantage of one of your most valuable business assets – your mailing list. Let the people most likely to read your blog on a regular basis know that it's available and you will see an increase in readership.
Read more
|
Posted by: Manas on Thursday, 10 May 2012
Segmenting your mailing list can help you market specific goods and services more effectively. But if you segment too much or create groups that are too similar, you may end up sending people similar types of information or not enough information, which defeats the purpose. To create effective list segments, you need to learn as much as possible about those on your list. Determine what separates them (even if they're all interested in the same goods and services you provide) to create a more personalized email experience.
Read more
|
Posted by: on Tuesday, 08 May 2012
Take advantage of order confirmation messages to sell additional goods and services or make customers aware of new products you plan to release soon. Traditionally, sending an order confirmation was just a sign of quality customer service. But nowadays, with increased competition for customers' time, you need to use all available space to advertise and market your business.
Read more
|
Posted by: Manas on Tuesday, 08 May 2012
In most cases, you will always find something important, valuable, or entertaining to write about when it comes to creating mass email marketing messages. But what about those days when the muse just doesn't feel like visiting you? Then what? When days like this occur, go to your subscribers' favorites file and compile a list of your all-time best articles to create quick and easy content.
Read more
|
Posted by: on Tuesday, 08 May 2012
As an Internet marketer or small business owner, one of your goals is to get people to visit your website or landing page. Email marketing helps you connect with those most likely to make a purchase. But sending helpful, valuable information week after week isn't enough to get people to your site – it may remind people that you exist, but unless you really tempt them to click on your website link, you won't make a sale.
Read more
|
Posted by: on Tuesday, 08 May 2012
When sending email content, you must include a link that allows people to unsubscribe if they no longer want to receive messages from you. But there are ways to encourage people to reconsider leaving your list. While you should ultimately respect and grant unsubscribe requests, giving people a chance to change their minds allows you to dazzle them one last time before they leave your list.
Read more
|
Posted by: Manas on Tuesday, 08 May 2012
If you've noticed the number of people renewing their membership to your website is slowing down, it's time to revamp your marketing campaign. Getting people to renew a membership depends on a number of variables – some of which are beyond your control. But with a few tweaks to email content, you will hopefully see an increase in membership renewals in very little time.
Read more
|
Posted by: Manas on Tuesday, 08 May 2012
Upselling is when you attempt to sell additional products worth more than the products a customer has purchased. For example, if a customer wants to buy a pair of chairs from you, upsell by enticing the customer to upgrade to leather over microfiber. Or you can try to sell a matching end table for half price when the customer buys both chairs. The point is to get the customer to buy more than they originally intended.
Read more
|
Posted by: on Wednesday, 02 May 2012
Spread the word quickly about upcoming events using email marketing. Not only is this a great way to reach many people at once, it's also a way to encourage people to pass the email along so even more people know what's going on. You can also use email to drive traffic to your social media pages or website where people can find more information about the event (and your goods and services).
Read more
|
Posted by: Manas on Wednesday, 02 May 2012
Use email marketing to let those on your subscriber list know about your blog. Increase traffic, responses and comments, and provide even more quality information to those already interested in what you have to say. You can also encourage subscribers to share blog posts with others to increase readership.
Read more
|
Posted by: on Thursday, 26 April 2012
Reward loyal customers with special gifts to encourage additional sales or just to say thanks. A loyal customer means something different to every Internet marketer or small business owner. To some, a customer that makes a purchase every month is considered loyal, to others, it's making a purchase once a year.
Read more
|
Posted by: Manas on Thursday, 26 April 2012
Continue providing excellent customer service even after subscribers make a purchase with targeted email content. By maintaining this connection, you can recommend other products and services, offer advice about using products, and provide an easy way for subscribers to ask questions days, weeks, or months after they make a purchase.
Read more
|
Posted by: on Thursday, 26 April 2012
For some products and services, email campaigns just don't provide the in-depth information needed to make an informed decision about whether to make a purchase. This is especially true for industrial products and other products designed for business use. If you sell mostly to businesses, use email to get people interested in knowing more about your products, rather than to make a purchase after a few friendly emails.
Read more
|
Posted by: Manas on Thursday, 26 April 2012
Measuring how well your email campaign is performing can be a full-time job in itself. And while you may have good intentions, spending hours reviewing analytics from email marketing services, web hosts, and other channels isn't much fun. Also, until you truly understand what subscribers want and need, these analytics may not make much sense.
Read more
|
Posted by: on Tuesday, 24 April 2012
Bonus products such as special reports, eBooks, and VIP membership access to exclusive events and information make potential and existing subscribers feel appreciated. Overuse of these products, however, diminishes their effectiveness. But when used properly, you can increase customer loyalty and encourage people to sign up to receive email messages.
Read more
|
Posted by: Manas on Tuesday, 24 April 2012
Get to know subscribers by sending a short survey along with your welcome message. Use the information collected to create segmented lists, send personalized offers, and promote a variety of products. Most people enjoy responding to surveys as this gives them a way to explain their wants and needs to retailers and others.
Read more
|
Posted by: on Monday, 23 April 2012
Subscribers opt-out of mailing lists all the time. It's a fact of life that Internet marketers and small business owners have to accept. Understanding why people opt-out can help reduce opt-out requests and help you hold on to subscribers for a little longer.
Read more
|
Posted by: Manas on Monday, 23 April 2012
Unless you have something new to offer subscribers, it's best not to send random email messages as a reminder to buy your products. Not only is this a waste of time (for you and subscribers), it won't increase sales. People sign up for your mailing list for a variety of reasons. Try to offer only the best advice, tips, information, and products each and every time you send an email message.
Read more
|
Posted by: on Monday, 23 April 2012
For many customers, local super markets, in addition to buying food, are places to meet friends, talk with employees, and socialize with strangers. Introducing customers to your employees not only creates a level of trust, but is a useful sales tool. Customers made to feel comfortable tend to buy more – and return each time they need something.
Read more
|
Posted by: Manas on Monday, 23 April 2012
An email series typically includes three to five email messages that have the same theme or topic. You can use this type of marketing to educate, inform, and sell products to subscribers. An effective email series provides valuable information subscribers can use at any time.
Read more
|
Posted by: on Monday, 23 April 2012
Holiday shopping means big business for supermarkets and other retail. Making sure people know when sales start and end, how much they can save, and which products will be included is important, especially when competing with other supermarkets and with online retailers.
Read more
|
Posted by: Manas on Monday, 23 April 2012
If you're not careful, email marketing could take over your life. Well, maybe not completely, but there are plenty of ways to make communicating with subscribers much easier – and you don't have to spend a lot to do so. Make marketing products online as carefree as possible and you will enjoy building a profitable and solid business. Get bogged down by the little details and you may end up rethinking your decision to start this business in the first place.
Read more
|
Posted by: on Wednesday, 18 April 2012
Getting to know your customers wants and needs is the best way to go about fulfilling them. But how do you really get to know people when they only shop at your supermarket once or twice a week or a few times a month? Sending periodic surveys allows you to reach out and solicit comments, suggestions, and advice from those who frequent your market the most. Use this information to stock popular products, increase sales, and provide even better customer service.
Read more
|
Posted by: Manas on Wednesday, 18 April 2012
Regardless of whether you own a small flower shop or a large website with hundreds of items, you need a steady stream of customers to stay in business. As your business grows, staying in contact with customers becomes even more important. Email marketing allows you to reach customers at any time. Quickly send an email announcing a new product or service to customers on your list. Include a special offer and watch sales increase in very little time.
Read more
|
Posted by: on Tuesday, 17 April 2012
Even if your supermarket publishes (in print) weekly circulars and other supermarket news featuring discount products for the upcoming week, most people won't see it unless they visit your store. Increase foot traffic and sales by sending circulars to those on your subscriber list. Sending weekly lists of discounted products via email helps customers plan their trip and save money.
Read more
|
Posted by: Manas on Tuesday, 17 April 2012
Sending those on your subscriber list coupons is a great way to get them to visit your supermarket more frequently. Whether you send a 'deal of the week' coupon or occasional coupons to thank people for being loyal customers, helping people save money will lead to increased sales. After all, few people visit the supermarket to buy only what they need. Get people in the store and they will more than likely buy a few additional items – especially if they can save some money using coupons you provide!
Read more
|
Posted by: on Friday, 13 April 2012
Successful marketers and business owners never rely on one marketing channel to gain a foothold and build a brand in their niche markets. In addition to email marketing, many businesses still rely on direct mail marketing (brochures, postcards, fliers), social media marketing, SMS marketing, advertising in newspapers and magazines, billboards, and word-of-mouth (referrals).
Read more
|
Posted by: Manas on Friday, 13 April 2012
Video content adds interesting and potentially profitable layers to any email campaign. Presenting valuable information in a new way lets subscribers know that you're a serious business person who takes the time not only to create something of value, but also something that's entertaining and fun as well. But before you produce and send video content to subscribers, here are some ways to ensure success.
Read more
|
Posted by: on Friday, 13 April 2012
It happens to even the best marketers and business owners – a sudden decrease in sales. Revamp your email campaign and turn sale slumps around quickly. You don't have to do much, but you need to do something. In most cases, getting people interested simply means writing more compelling subject lines or providing content in a new and interesting way.
Read more
|
Posted by: Manas on Friday, 13 April 2012
Clicking through to your website, product landing page, social media or blog pages requires people to have a genuine interest in learning more about your goods and services. In other words, people will not click for no good reason – especially when they have many more options including your competitor's websites, product landing pages, social media and blog pages. Here are three ways to increase subscriber interest and get people clicking on the links you provide in your email messages.
Read more
|
Posted by: on Thursday, 12 April 2012
Grabbing subscriber attention and holding it for long periods of time in the hopes of making one or multiple sales is wishful thinking - especially with increasing competition, social media, and other distractions. In most cases, you only have a few weeks to get subscribers to make a purchase. After that, readership drops off and subscribers move on.
Read more
|
Posted by: Manas on Thursday, 12 April 2012
Adding links to email messages helps your campaign in two ways – guide and track. Guiding subscribers to websites and product landing pages increases your chances for a sale. A lesser known reason involves tracking subscriber movements. Since most email service providers allow you to track the number of click-throughs, open rates and other marketing analytics, you can monitor subscriber activity to determine which information results in the most sales.
Read more
|
Posted by: on Wednesday, 11 April 2012
Segmenting an email list by age can help you promote a variety of products and services - but only if you take the time to craft messages that resonate with people of varying ages. Three distinct groups that make online purchases these days include Baby Boomers (those born after 1945 to 1965), Gen X (1965-1981), and Gen Y (1981-1999).
Read more
|
Posted by: Manas on Wednesday, 11 April 2012
Even though social media and text message marketing continue to grow in popularity, email marketing remains a solid way to reach customers. The way marketers interact with customers has changed, however. But thanks to targeted emails, list segmentation, triggered email campaigns and using various methods to market goods and services, marketers continue to make sales and earn repeat business.
Read more
|
Posted by: on Tuesday, 10 April 2012
People really enjoy reading lists. Any type of list - as long as it contains items they want to know about. Adding a top 10 list to your email marketing campaign helps retain reader interest and is something you can have a lot of fun with - especially if you involve subscribers in the creation of it.
Read more
|
Posted by: Manas on Tuesday, 10 April 2012
Even though most people have access to various types of email code, template designs, fonts and color choices, this does not mean you should use all of these items at once when creating an email template. Overcrowding, contrasting colors and unreadable fonts can spell disaster for an Internet marketer or business person. Keep it simple to entice and encourage subscribers to make a purchase or just continue to subscribe.
Read more
|
Posted by: on Saturday, 07 April 2012
It happens to everyone - perform a job task often enough and you will have bouts of boredom at times. But when you count on sales coming mostly from the email content you send to subscribers, times of inspiration can quickly turn into times of desperation. Here are a few ways to inspire fresh, new ideas for your email campaign.
Read more
|
Posted by: Manas on Saturday, 07 April 2012
Effective triggered email campaigns focus on presenting product offers to subscribers at specific times. Common triggers include national or local holidays, subscriber birthdays and follow-up offers for those who recently made a purchase. Using autoresponders, you can easily create a triggered email campaign anytime you want.
Read more
|
Posted by: on Friday, 06 April 2012
A niche is a specific segment of the population with a need for information pertaining to a particular hobby, business venture, cultural phenomenon, and everything in between. Niche markets are small, but can still be quite profitable if you know how to market to them. Because these markets are smaller than main stream markets, large companies or those with large marketing budgets typically leave them alone. But these markets still have a thirst for information - and are always looking online for someone to provide them with it.
Read more
|
Posted by: Manas on Friday, 06 April 2012
Over the years, there have been many myths created surrounding email marketing. And while some myths have a certain degree of logic attached to them (larger list equals more sales), others are just plain crazy (sending email on weekends is pointless). Here are 3 email myths for you to contemplate when creating and managing your email campaign.
Read more
|
Posted by: on Thursday, 05 April 2012
It may seem counterintuitive to provide links to other online resources when one of your goals as an Internet marketer or small business owner is to get people to visit your website or sales page. But if done properly, providing additional resources that contain quality, pertinent information can create a lasting bond with subscribers that will lead to increased sales over a longer period of time.
Read more
|
Posted by: Manas on Thursday, 05 April 2012
Claiming to be an expert and being able to back it up are two different things. Just because you know a lot about a subject doesn't make you expert - but it can make you an excellent resource, which when promoted properly, will still sell products. Online marketing is more than just selling things - it's about selling yourself as well. Here are some tips for promoting your expertise (or expert knowledge) without seeming fake or egotistical for no good reason.
Read more
|
Posted by: on Wednesday, 04 April 2012
Partnering with other business owners and online marketers can be a great way to increase your support network (who understands the trials of online marketing better than those engaged in it themselves?), market to new niches, and generate new ideas for current and future products. When partnering with people, it's a good idea to learn as much about their business and how they approach business to ensure you're both a good match before agreeing to anything.
Read more
|
Posted by: Manas on Wednesday, 04 April 2012
The idea of sending daily email messages may seem to go against every other piece of marketing advice you've been given when it comes to online sales, but if done correctly, the results can be very positive. The following tips will provide you some ideas to get you started.
Read more
|
Posted by: on Tuesday, 03 April 2012
Wasting your precious time on those who will never buy from you will only cost you money in the end. And even if your one of those people that thinks (or hopes) that one day you will reach inactive subscribers with your eloquent words and witty email content, you won't. Inactive subscribers are that way for a reason – they want to be.
Read more
|
Posted by: Manas on Tuesday, 03 April 2012
The short answer to this question is yes, but there are other factors to consider before launching a marketing promotion like this one. A limited time offer is great for both products and services, especially those provided only during specific times such as holidays, weekends or to promote new products and services.
Read more
|
Posted by: Manas on Tuesday, 03 April 2012
Yes – it is worth it. In fact, you may see more sales on the weekend than on the weekday depending on the types of goods and services you provide. Sending marketing messages on the weekend is a great way to connect with those who are usually be too busy read email content during the week.
Read more
|
Posted by: on Tuesday, 03 April 2012
Having a long list of subscribers may or may not lead to more sales. While conventional wisdom may convince you that the more people on your list, the more sales you will make if your list isn't filled with those VERY interested in what you have to sell, it doesn't matter whether you have one hundred or one million people on your list.
Read more
|
Posted by: Manas on Friday, 30 March 2012
Many smartphones have touch screens that allow people to click through, scroll and perform other actions using their finger tips. And while this has made smartphone use more convenient, email marketers have to be aware of these new features to make email content more interactive and useful for those with touch screen capabilities.
Read more
|
Posted by: on Friday, 30 March 2012
Much like other forms of marketing, email campaigns also have a lifecycle that varies based mostly on the relationship you build with subscribers/customers. Persuading subscribers to move through the lifecycle to become single- and multi-customers requires you to get to know subscribers over time so you can send content and offers that are of real value.
Read more
|
Posted by: Manas on Friday, 30 March 2012
Even though building a strong email list takes time, the rewards can be great. Finding and connecting with those truly interested in the goods and services you offer makes selling online much easier. This makes crafting quality content, segmenting your list and building your business by creating and managing multiple lists for one or more niches at a time much easier.
Read more
|
Posted by: on Friday, 30 March 2012
Let's say you have a few great products or services, but for some reason, no one's buying. You've done your market research – determined a need, created products or services to fill that need, built a strong subscriber list and provide awesome content – so what's the problem? The problem may lie in better offers and deals from your competition.
Read more
|
Posted by: on Wednesday, 28 March 2012
Developing long-term relationships with subscribers begins with a great welcome message. The email content in this message should be warm, inviting and indicative of the quality of the content you plan to send in future messages.
Read more
|
Posted by: Manas on Wednesday, 28 March 2012
Even though the ultimate goal of email marketing campaigns is to sell goods and services, building solid relationships with subscribers has many perks. In addition to receiving repeat business, subscribers will turn to you when they need information about a specific area within the niche/industry/market you cater to. This puts you in the unique position of being an 'expert.' But how do you know when it's time to sell and time to just inform?
Read more
|
Posted by: on Tuesday, 27 March 2012
More and more email clients (companies that provide email services to subscribers) allow subscribers to enable preview panes for quick viewing. And while this makes going through email a lot faster, if you don't capture subscriber interest using that small 'window,' your email may end up in the trash bin.
Read more
|
Posted by: Manas on Tuesday, 27 March 2012
One of the perks to marketing via email is that once you build trust, you can make suggestions about future purchases. This allows you to sell more of your own products or other people's through affiliate marketing (this is a form of marketing where you make a commission on every product you sell). With a strong list, you can generate even more sales by making simple suggestions for new or existing products.
Read more
|
Posted by: on Thursday, 22 March 2012
Content is still king when it comes to email marketing. But what happens when your content well runs dry? How to do you keep up with the constant demand for quality information? Even though continuous research is necessary to maintain a steady stream of quality content for email campaigns, there are other ways to improve and maintain content subscribers are used to without spending hours and hours conducting online and offline research.
Read more
|
Posted by: Manas on Thursday, 22 March 2012
Regardless of whether you rely on a full-sized landing page or sign-up box to increase your subscriber list, the goal is still the same – get people interested in what you have to offer. Because you have only a few seconds to peak a visitor's interest, you need to be as clear and upfront about the benefits of signing up. Because there are thousands of online newsletters, article databases and other sources for people to get information from, you need to work extra hard to build and maintain an email marketing list.
Read more
|
Posted by: on Thursday, 22 March 2012
Before launching your first email marketing campaign (or to make it less stressful the second or third time around), get your materials in order to make the experience as stress free as you can. Yes, it is possible to have fun while making money selling products (or promoting your brick and mortar business) online as long as you take the steps necessary to ensure a smooth campaign. Use this simple check list to make sure you have what you need to launch and maintain a profitable business.
Read more
|
Posted by: Manas on Thursday, 22 March 2012
Follow-up messages should be an integral part of your email marketing campaign. These messages let subscribers know that you care about the quality of your products and that their needs have been met. You can use follow-ups in a variety of ways to resolve issues with products or services, gather important information or as a way to say 'Thanks' to loyal subscribers.
Read more
|
Posted by: on Thursday, 22 March 2012
Every once in a while, you will receive a complaint or terse 'suggestion' from a subscriber of your mailing list about how you conduct your business. All Internet marketers, from newbie's to seasoned professionals, receive these from time to time. But how you handle the complaint is what really matters as word can spread quickly on the Internet if you're not careful and attentive to your list's needs.
Read more
|
Posted by: Manas on Thursday, 22 March 2012
People love getting something for free – especially when it's something of value. Get more people to sign up for your mailing list by creating a landing page that takes advantage of people's love of free stuff using these tried and true buzzwords and phrases.
Read more
|
Posted by: on Friday, 16 March 2012
Has your email campaign hit a rut? Have sales reached a plateau and you don't know what to do next? Email campaigns like every other type of marketing/advertising method need to be constantly refreshed to maintain customer/client interest. The difficult part is figuring out which components of your campaign to change and which ones to leave alone.
Read more
|
Posted by: Manas on Friday, 16 March 2012
As a customer or client, you probably belong to an email list or two. One of the best ways to learn what works and what doesn't work in email marketing is to learn from others (or watching the actions of others). Have you ever unsubscribed to a list because the marketer was too aggressive, or worse, just plain rude? Instead of opt-out of their mailing list, consider continuing to receive messages as these messages can be a great tool to teach you what NOT to do in your own email campaign.
Read more
|
Posted by: on Friday, 16 March 2012
Images can add depth and understanding to your email content, but what if half your list can't view them because images are too large or blocked completely? This would certainly defeat the purpose of adding them. But this doesn’t mean you shouldn't use images in your content, you just need to know how to use them properly.
Read more
|
Posted by: Manas on Friday, 16 March 2012
Email marketing isn't just for people with online businesses. Most companies, non-profits, restaurant, retail and other store/shop owners use email marketing to some extent in their advertising campaigns. Marketing to those who already shop in your store is one of the best and easiest ways to increase sales.
Read more
|
Posted by: Manas on Thursday, 15 March 2012
If you sell multiple products or you want to create a targeted email campaign using one list, juggling more than one campaign can be tricky and time consuming if you're not careful. But taking some time in the beginning to plan ahead will really pay off in the long run and lead to more profits and less headaches (especially if you not a project manager-type).
Read more
|
Posted by: Manas on Wednesday, 14 March 2012
How many emails should you send a subscriber who already made a purchase? Should you keep romancing and chasing them until they're ready to make another purchase? Or should you communicate with them less frequently and follow new leads with renewed vigor? This is a gray area because while you want to encourage repeat business, the truth is you need to keep building your list and increasing first-time sales to stay profitable.
Read more
|
Posted by: Manas on Tuesday, 13 March 2012
Most email marketing software contains a double opt-in feature that allows you to verify a subscriber really wants to be on your list by sending a confirmation email with link. Subscribers have to click on this link to receive any other messages from you.
Read more
|
Posted by: on Tuesday, 13 March 2012
Getting people to renew their membership for membership-based products (skin care, makeup, financial planning, food, wine, etc.) takes planning. Even if people really love receiving products on a monthly, bi-annually, or annually basis, factors such as their financial situation or competition can quickly turn a profitable membership list to a pile of name and addresses that no longer generates a steady income.
Read more
|
Posted by: on Monday, 12 March 2012
There are hundreds of social media websites that you can use to generate sales in conjunction with email marketing. Most sites allow you to create an account for free and also provide tools such as icons that you can paste into email messages to get people to visit social media pages. But if you're still not sure if social media is worth your time, here are a few easy ways to use social media along with email campaigns.
Read more
|
Posted by: Manas on Friday, 09 March 2012
Ecourses are short tutorials that provide advice, instructions, how-to information and tips. Creating an Ecourse is one way to help subscribers find solutions to problems or to teach them something entirely new without taking up too much of their time. You can easily create a short Ecourse on any topic you like as long as it pertains to the niche you're marketing to.
Read more
|
Posted by: Manas on Wednesday, 07 March 2012
Even after building a trusting relationship with subscribers, some may still be hesitant to buy from you. This could be for a number of reasons, many of which are beyond your control (increased competition or subscriber mistrust about buying online).
Read more
|
Posted by: on Wednesday, 07 March 2012
To buy or not to buy a mailing list - this topic has been a controversial one since the dawn of modern marketing. The idea of buying a list of people already interested in buying your goods and services may sound appealing, but how do you really know if you're getting a quality list?
Read more
|
Posted by: on Tuesday, 06 March 2012
Are you running out of email content ideas? Have you used all of your best material and now you're stuck on what to send next? Have sales been lackluster lately? Maybe it's time to rethink how you send content to give subscribers the same quality information - just in a new format. Here are three ways to make an instant impact on subscribers and get out of the rut you're in.
Read more
|
Posted by: Manas on Tuesday, 06 March 2012
Building an email list doesn't have to difficult. If you want to sell more products and services to people, you have to build a profitable list. But if you're still having trouble even after launching a landing page or adding a sign-up box on your website, implement the following to your email marketing campaign today to get more people to sign-up.
Read more
|
Posted by: on Tuesday, 06 March 2012
While your ultimate goal may be to build a brand AND increase sales, which do you think is more important in an email campaign? For years in brick and mortar retail, it was essential to build a brand the people would recognize and instantly trust. Commonsense told us that if people trust you, they will buy from you. But does this hold true for online marketing?
Read more
|
Posted by: on Monday, 05 March 2012
Even though most email marketing and web host services include sales and marketing analytics that allow you to track how well an email campaign is going, many marketers don't take the time to understand the data presented or use the data to improve sales. Understanding how well your campaign is doing (or not doing) allows you to make the changes necessary to become more profitable.
Read more
|
Posted by: on Wednesday, 29 February 2012
Having trouble building an email list? Offer new subscribers a free report, eBook or discount on their first order to encourage them to sign up. Even though this tactic has been around since the dawn of marketing, many newbie Internet marketers simply don't take the time to incorporate free stuff into their email campaigns.
Read more
|
Posted by: Manas on Tuesday, 28 February 2012
Successful email marketing depends on your ability to connect with subscribers. Providing quality information, products and services is just the beginning - how you present the information is just as important because if you can't convince subscribers to buy products and services, then your campaign will not be a successful one.
Read more
|
Posted by: on Tuesday, 28 February 2012
What do you know about the subscribers on your mailing list? Do you know what makes them happy? Anxious? Fearful? Did you know that having a better understanding of how subscribers feel can help you write email content that will increase sales?
Read more
|
Posted by: Manas on Monday, 27 February 2012
Ever receive an email from a friend, company or marketer that seemed to go on forever and ever and ever and ever? The pain of scanning and scrolling takes its toll quickly on the eyes and fingertips, doesn't it? Not to mention the frustration and anger that sets in after you realize the message could have been summed up in one short paragraph.
Read more
|
Posted by: on Monday, 27 February 2012
Holidays can be an Internet marketer's best friend if you know when to send sales messages and discounts to promote your goods and services. This does not only include major holidays - take advantage of regional and local holidays as well and send special offers to those on your list who will appreciate them.
Read more
|
Posted by: on Friday, 24 February 2012
These days people are either too willing to share their personal information or too scared to even give out their email address. And while buying and selling goods and services on the Internet has grown dramatically over the past few years, many people just want to deal with one or two vendors, not multiple vendors who purchased their email address from someone else.
Read more
|
Posted by: on Friday, 24 February 2012
When starting an email campaign, it can be difficult to know which tone to use - formal or informal. And since you haven't built long-term, solid relationships with subscribers yet, the tone you use may entice them to make a purchase or hit the opt-out button pretty fast. Over time (and by constantly testing email messages), you will learn more about subscribers and how they respond to your tone.
Read more
|
Posted by: Manas on Thursday, 23 February 2012
Segmenting an email list into categories such as average age, geographic location, gender or hobbies can help increase sales by providing specific information subscribers would most likely be interested in reading. Writing for different audiences takes a certain amount of planning, however, but it's worth it if it helps you communicate better with subscribers.
Read more
|
Posted by: on Thursday, 23 February 2012
Testing in business marketing is a time honored tradition. Without it, businesses wouldn't know which messages sell the most goods and services. Over time, poor marketing campaigns lead to reduced sales and increased waste - in other words, why spend money on marketing efforts that don't sell well?
Read more
|
Posted by: Manas on Wednesday, 22 February 2012
If you want to build a reputable business online or off, you need to build trust with clients, customers and subscribers. These days with so many online scams, people have become better at weeding out potential threats. Unfortunately, since these threats are almost expected, you must work even harder to earn the trust of your subscribers. In many cases, subscribers will sign up just to test you out. If they don't like what they see or get the 'feeling' they are being scammed, they will opt-out and walk away.
Read more
|
Posted by: on Tuesday, 21 February 2012
Have you ever done something and then instantly regretted it? Sure, we all have from time to time, but in most cases, what we've done usually doesn't mean fewer sales or a sudden increase in opt-out requests. And while we can all learn from our mistakes, sometimes it's best to learn the mistakes first to avoid making them at all.
Read more
|
Posted by: on Monday, 20 February 2012
Great looking emails do not have to take a long time to create. Email templates may be used to create a uniform appearance that subscribers will instantly recognize over time. But even when using templates, there are some rules you should follow to maintain a professional, clean appearance.
Read more
|
Posted by: Manas on Monday, 20 February 2012
Adding some light-hearted humor to your email campaign can help you build long-term relationships with subscribers and may increase sales. But a little goes a long way - especially when it comes to humor. Go overboard and you may offend some subscribers or cause others to think you're unprofessional and therefore untrustworthy.
Read more
|
Posted by: on Friday, 17 February 2012
One of the most controversial topics in Internet marketing these days is whether you should use a business name or personal name in the 'From' Line on an email message. Depending on the relationship you've established with those on your mailing list, either or both is fine - but let's explore this topic a little further so you have a better idea of which to use and when.
Read more
|
Posted by: on Friday, 17 February 2012
To ensure your Internet business remains successful, build a solid list of potential buyers. One way to do this is to encourage existing subscribers to pass your mass email to friends, family, co-workers and others. This is a free and easy way to build your list and make contact with people who may not have known your business existed.
Read more
|
Posted by: on Thursday, 16 February 2012
We all make mistakes, but when silly, careless or unintentional email marketing mistakes occur, the end result is usually fewer sales and an increase in opt-out requests. The good news is that you can easily avoid the following mistakes to launch a successful email campaign.
Read more
|
Posted by: on Thursday, 09 February 2012
In this article we describe 3 Rules for Writing Emails that Sell.
Read more
|
Posted by: on Tuesday, 20 December 2011
When you’re looking for an effective email marketing tool, custom design ability is an exciting and profitable option. Selecting the right bulk email solution can make the difference between superior and inferior marketing success.
Read more
|
Posted by: Manas on Monday, 19 December 2011
When your business budget is dangerously tight, changing email marketing software may appear challenging. However, using the best bulk email tools improves deliverability and open rates. Can you really afford to risk hurting your marketing strategy?
Read more
|
Posted by: Manas on Monday, 07 November 2011
The beauty of bulk email marketing solutions is that they can facilitate a quick and easy method of communicating with thousands of people (and if you’re really lucky, tens of thousands of people) on your bulk email list. But, ironically enough, that ease of communication is also something that can put your relationships with your customer base at risk, especially if you’re prone to certain accidents of lousy grammar, bad spelling or poor judgment.
Read more
|
Posted by: on Tuesday, 01 November 2011
But, there’s one thing that online bulk email software can’t do for email marketers, and that’s avoid communication errors that have the potential of seriously ruffling feathers and getting people in a general tizzy.
Read more
|
Posted by: on Friday, 07 October 2011
Bulk email marketing software can be hit and miss. The last thing you want to do is to sink time, effort, and money into an email marketing tool only to discover that its functionality isn’t anywhere near what you’re looking for...
Read more
|
Posted by: Manas on Wednesday, 07 September 2011
When deciding to launch mass email campaigns, much of the planning and preparation goes into writing high quality sales copy for the body of the email and collecting qualified email addresses for your bulk email campaign.....
Read more
|
Posted by: on Saturday, 06 August 2011
When it comes to online email marketing, the only “experts” you should really be paying full attention to are the ones that know the most about all that can go right and all that can go wrong in mass email campaigns: your email list subscribers.
Read more
|
Posted by: Manas on Friday, 05 August 2011
One of the painful truths that companies who go the double opt in email marketing route encounter are customers who don’t follow through with the sign-up process. Although operating a mass email campaign doesn’t require that you have your customers go through the double opt in process, it’s a common practice among those who want to absolutely ensure that anyone who signs up for their marketing campaign is aware of what they’re doing. This is done to lower the risk of being accidentally identified as spam by forgetful subscribers.
Read more
|
Posted by: on Friday, 05 August 2011
Opt in email marketing can be a truly effective method of boosting sales and increasing your company’s online profile. But there are a few things that you have to do right. One of the most proven methods is through the use of printable coupons or coupon codes that you can send to your group of contacts to encourage their business. But sometimes, just sending a coupon isn’t enough.
Read more
|
Posted by: Manas on Thursday, 04 August 2011
Anyone who thinks that merging email marketing solutions with greater efforts at integration with social media is a waste of time should look no further than Walgreens. Recently, Walgreens declared that their multi-channel customers – those that are engaged via traditional bulk email solutions in addition to social media channels and mobile device initiatives – bring three times as much business as customers reached through traditional single channels.
Read more
|
Posted by: on Thursday, 04 August 2011
In a recent survey of online email marketing participants, an overwhelming 75 percent of respondents said that lifecycle email marketing is far more effective than traditional bulk email marketing. But what is lifecycle email marketing and how does it differ from regular email marketing?
Read more
|
Posted by: on Tuesday, 02 August 2011
Truly successful email lead generation isn’t something that can be done entirely from a computer desktop. Marketing software programs are imbued with highly impactful and creative approaches to help online marketers like yourself build email lead lists from scratch – but sometimes, you have to get in face time with your potential customers to generate fruitful leads.
Read more
|
Posted by: on Sunday, 31 July 2011
Not everyone thinks that having an email marketing and survey tool is worthwhile. There are some marketers out there who feel that survey and email software are nothing more than low-functioning gimmicks intended to get online marketers to sign up for services that they don’t need and will probably never use
Read more
|
Posted by: Manas on Wednesday, 22 June 2011
"Arm yourself with effective email marketing tools" isn’t just something people tell you to do because they want you to buy their software. Okay, maybe a few – but if you ask around, you’ll also find that there are plenty...
Read more
|
Posted by: on Tuesday, 21 June 2011
Email campaign metrics isn’t just a term that people throw around to make themselves look really smart in front of their bosses, or to convince people that they really are a “social media expert” as opposed to an “aspiring social media expert with an emphasis in bovine scatology...
Read more
|
Posted by: on Monday, 20 June 2011
Here’s something that might be somewhat disconcerting to you if you’re in the business of bulk marketing via email. Your customers’ inboxes are evolving, and in doing so they could greatly impact the effectiveness of your bulk email marketing campaign...
Read more
|
Posted by: Manas on Monday, 20 June 2011
Email marketers like yourself are discovering that social media swings both ways. Not only can email marketing tools be used to raise awareness of your company’s social media presence, but your social media presence can in turn be used to recruit new mailing list subscribers...
Read more
|
Posted by: on Sunday, 15 May 2011
No one can deny that a properly launched email marketing campaign will pay serious dividends.....
Read more
|
Posted by: on Wednesday, 11 May 2011
The lexicon of email marketing is fairly extensive. If you’re a company that’s either planning or already in the process of launching a bulk email campaign to positively influence your business, it’s important that you become familiar with some of the most commonly used terms.....
Read more
|
Posted by: on Sunday, 08 May 2011
Most people understand that a bulk email campaign is known to be an effective marketing medium because it offers flexibility, quick results, and a high ROI....
Read more
|
Posted by: on Sunday, 08 May 2011
Most businesses may think that a bulk email campaign is a waste of time, so purchasing email marketing software would just be a waste of money.....
Read more
|
Posted by: on Sunday, 01 May 2011
If you thought learning just a few terms would make you an expert in the ever growing lexicon of email marketing, think again.....
Read more
|
Posted by: on Saturday, 30 April 2011
Customer loyalty is a tricky thing. It takes years to build but can be torn down in seconds if a customer feels that their trust has been violated....
Read more
|
Posted by: Manas on Tuesday, 26 April 2011
Anyone who has used bulk email marketing software probably has recipients with Yahoo! email addresses. Those whose email marketing solution allows them to check analytical data are familiar with the fact that Yahoo! inboxes are the toughest to get their messages delivered to....
Read more
|
Posted by: on Monday, 25 April 2011
Let’s face it, being accused of sending spam can crush your online email marketing efforts. Mass email campaigns can really pay off when done right, but make a mistake here or there and you go from marketing hero to outcast virtually overnight....
Read more
|
Posted by: on Sunday, 24 April 2011
Using mass email campaigns to market a business or product is at an all-time high. Billions of dollars a year are made as a result of bulk marketing; businesses that have not researched how to use a bulk email solution are at a serious disadvantage when it comes to staying competitive......
Read more
|
Posted by: on Sunday, 24 April 2011
A good bulk email marketing campaign can really give your business a boost. Whether you're trying to increase sales or drive more traffic to your site, an email marketing solution, that's done right, will produce the results you need.....
Read more
|
Posted by: on Thursday, 21 April 2011
There’s a big difference between marketing your company through email and effective email marketing—and that difference isn’t just semantics.....
Read more
|
Posted by: on Tuesday, 05 April 2011
Sometimes, you have to really pour on the charm to win an inactive email subscriber back. But before you can determine what needs to be done to situate yourself firmly in that individual’s good graces, you have to first be able to identify the inactive members on your list from the active ones....
Read more
|
Posted by: Manas on Monday, 04 April 2011
The future of your bulk email campaign could be in jeopardy if you don’t keep your readers engaged. This warning comes as a result of ISPs starting to take a closer look at what emails their customers open, and which ones they don’t....
Read more
|
Posted by: on Sunday, 03 April 2011
The impact that Twitter has had on the abilities of most people to be brief and to the point is astonishing, if not indicative that society as a whole might be seeing the final and dramatic slipping away of its collective attention span....
Read more
|
Posted by: on Saturday, 26 March 2011
Suggestion can be a powerful email marketing tool. When it comes to effective email marketing, subtlety just doesn’t pay off. It never behooves an online marketer to tiptoe around a point, especially if that point is to encourage visitors to your website or purchasers of your products or services....
Read more
|
Posted by: Manas on Tuesday, 08 March 2011
Email marketing success stories are not few and far between, as evidenced recently by Green Beans Coffee, a Saudi Arabia-based company that has been serving up coffee to American soldiers stationed at various cities and military bases around the world ...
Read more
|
Posted by: on Tuesday, 08 March 2011
The Holidays are a reminder to all—both individuals and businesses alike—that there are certain times of the year when a well-timed email marketing campaign can serve to significantly increase web traffic, while also helping to build a stronger relationship with a growing customer base....
Read more
|
Posted by: Manas on Thursday, 27 January 2011
Effective email marketing isn’t just about using list management software to do the work for you. Sure, it’s crucial. But a highly functioning online contact management program should never be the only thing of value in your extensive bag of tricks
Read more
|
Posted by: Manas on Monday, 24 January 2011
Segmentation of your customer base is quite possibly the most effective email marketing solution there is. It allows you to cater your marketing messages to the individual likes and interests of specific customers, and can work to dramatically increase revenue in a way that a standard bulk email campaign is often incapable of.
Read more
|
Posted by: on Saturday, 22 January 2011
Email marketing is a tricky practice, but choosing the right email layout is even trickier. Every business that employs email as a primary method of communication with their customer base has to learn to toe the line between the optimization of technology and the need to connect on a human basis.
Read more
|
Posted by: Manas on Wednesday, 19 January 2011
When it comes to email marketing many people opt to buy a bulk email list from a company on the internet because that is the easiest way to quickly accumulate enough email addresses to start a campaign with.
Read more
|
Posted by: Manas on Wednesday, 08 December 2010
Email certification can be an expensive way to increase email deliverability. For small businesses who don’t have the luxury of an endless marketing budget, there are other ways to get messages to your bulk email list delivered. Simply ask your recipients to add you to their email whitelist.
Read more
|
Posted by: Manas on Saturday, 04 December 2010
Most businesses may think that a bulk email campaign is a waste of time, so purchasing email marketing software would just be a waste of money...
Read more
|
Posted by: Manas on Monday, 22 November 2010
Effective email marketing is reliant on a number of factors, not the least of which is the words you choose to get your message across. It’s not just what you say that’s important, but how you say it that can be the difference between your email getting read or winding up in the deleted items folder. The most important part of that is conveying a relaxed, conversational tone in your messages.
Read more
|
Posted by: Manas on Monday, 08 November 2010
We now live in a world with a great deal of financial uncertainty. Where the cost of doing business is getting beyond a joke. So why are you spending so much on the acquisition of new business when you have a pool of customers who would probably buy from you again... if you just asked.
Read more
|
Posted by: Manas on Monday, 08 November 2010
Most businesses I know already have a website. But few understand how to generate leads and channel them through so that follow ups can be automated increasing the potential for a sale. This recipe is a must try for anyone seriously considering generating leads from their website and taking advantage of Maxmail as a sales/prospecting tool.
Read more
|
Posted by: Manas on Monday, 08 November 2010
Yahoo! inboxes are the toughest to get bulk email marketing messages delivered to. Even the double op-tin, qualified email addresses with the @yahoo.com domain on your distribution list are at risk of having your messages stopped by overly protective spam filters.
Read more
|
Posted by: Manas on Monday, 01 November 2010
For most readers of this blog, you already know the importance of making your marketing campaigns viral.
The real question is how do you make your campaigns viral in such a way that your message start spreading like wildfire ...
Read more
|
Posted by: Manas on Monday, 01 November 2010
One of the best ways to build your mailing list is by collecting referrals.
Read more
|
Posted by: Manas on Wednesday, 27 October 2010
Email marketing is only effective if the marketing message actually makes it to your subscribers inbox. However, thanks to the "Bad Apples", some genuine email marketers and their messages often get trapped in Spam Filters and the sender is often painted with the same brush as a serial spammer.
Read more
|
Posted by: Manas on Tuesday, 19 October 2010
Using mass email campaigns to market a business or product is at an all-time high. Billions of dollars a year are made as a result of bulk marketing; businesses that have not researched how to use a bulk email solution are at a serious disadvantage when it comes to staying competitive.
Read more
|
Posted by: Manas on Wednesday, 06 October 2010
IP Addresses are the most important aspect of the online space. Without IP addresses we will not have any internet, online products, and software as a service or even email. However, despite having nearly four and a half billion addresses, predications estimate that
Read more
|
|
|
|
