Posted by: Murray on Wednesday, 15 May 2013
Visuals. Images. I know what you’re thinking – those don’t belong in newsletters, right? Wrong. Creating a great newsletter with just your handy word processor is nearly impossible. I’m speaking from experience here, too. Most marketers have tried – and failed – to get a nearly-text-only newsletter off the ground. And with today’s need for a high delivery rate email service that’s actually easy to provide, graphically-oriented newsletters just make sense. Here’s why (and how) to get going on image-based newsletters…
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Posted by: Murray on Wednesday, 15 May 2013
At first glance, email blasting may not seem like the nicest thing to do. We’ve all received junky spam emails before, and each time we’re force to hit the “delete” or “spam” buttons is another few seconds wasted to a junk email marketer. But when it comes time to organize a marketing campaign, one fact stares us in the face: email marketing is the higest-ROI marketing platform available today. So how do we implement a mass email campaign without being spammers? Let’s find out…
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Posted by: Murray on Wednesday, 15 May 2013
For better or for worse, books are no longer something found only in a bookstore. With the rise of the Kindle and the proliferation of other mobile reading devices, ebooks have become a viable means for distributing books – and you can take advantage of this trend. Ebooks are easy to distribute, since they can be made into pdfs and marketed across the web for little to no cost (besides your substantial time, of course). But how do you make your ebook take off? In my experience, as long as your ebook is of high quality, all you need is a good high
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Posted by: Murray on Wednesday, 15 May 2013
Email marketing is big business these days, but if you’re just starting an email campaign, things can seem a little intimidating. With all the time you are committing to gaining email addresses, designing your emails, then sending and tracking them, it’s important to make sure that your emails are designed for optimal deliverability, readability, and convertibility. Here’s how to make sure you’re doing the right things…
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Posted by: Jane on Wednesday, 15 May 2013
Successful email marketers get results – for themselves, for their companies and for their clients. But becoming a successful email blaster isn’t as hard as it may seem at first glance. Here are 9 things that successful email marketers do – and how you can do them too…
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Posted by: Jane on Wednesday, 15 May 2013
Email marketing forms the backbone of many successful marketing campaigns—and for good reason. Compared to traditional marketing platforms like TV and even social media campaigns, email blasting offers a return on investment that is rarely rivaled by other digital marketing mediums. But once you’ve designed an email strategy and goal, how do you make sure that your specific email offers are up to par? Here’s how…
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Posted by: Kimberly on Friday, 03 May 2013
It’s easy to buy an email list to begin your email marketing campaign. But you must understand that nothing worth doing ever came so easily. It may be a convenient start, but will this strategy be sustainable? Would everyone on that list be so welcoming of your marketing communications?
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Posted by: Anita on Friday, 03 May 2013
If you offer products or services on your website, you likely have a dedicated base of customers who simply need regular reminders to let them know about sales and promotions. And while using email to capitalize on these customers is a good thing, capturing new sales in addition to these is always the goal. Without further ado, here a few tips for gaining additional customers the next time you send a bulk email…
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Posted by: Anita on Wednesday, 01 May 2013
Offering your goods or services to consumers at an attractive price is not necessarily enough by itself to make your mass email campaigns successful. To maximize results when you send bulk email online, it’s crucial that your email copy gets your value proposition across in a way that motivates your prospects to take action. Some ideas to keep in mind when writing text of this sort are listed below.
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Posted by: Anita on Wednesday, 01 May 2013
With an ever-increasing number of consumers reading emails on their mobile phones, the time has come for those engaging in bulk marketing to make sure that they are sending emails optimized for reading outside of the home or office by those using mobile devices. While the rise of mobile media does not in itself call for a change to the overall strategy of your mass email campaigns, it does call for some adjustments to maximize effectiveness, given the wide usage of smartphones and other mobile devices among consumers. Below are some tips for tailo
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Posted by: Anita on Wednesday, 01 May 2013
Launching a bulk email campaign can be an effective way to reach a mass audience without incurring the high costs typically involved in using traditional advertising methods such as radio or television. However, the downside to this is that unlimited email marketing has been abused at times by those who send out mass emails without following proper procedure or allowing consumers the choice of continuing to receive such solicitations. Below are some tips for using email marketing while avoiding being labeled as a spammer.
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Posted by: Murray on Monday, 29 April 2013
Bulk marketing services are popular, and for good reason. Email marketing is a cost-efficient way to reach nearly unlimited potential customers with high-quality targeted content. Maybe you prefer personal emails over bulk emails, or maybe you’re weighing whether to start an email campaign at all. In either case, it’s a no brainer – mass email marketing is a great way to take your marketing campaigns to the next level.
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Posted by: Murray on Monday, 29 April 2013
Email marketing articles talk a lot about subject lines, email frequency, and auto responder programs. One critical element that is often overlooked, however, is the actual content of emails sent to your recipients. After all, you can have all the above locked down and still send out junk that nobody wants to read.
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Posted by: Murray on Monday, 29 April 2013
We get it – not all of you are professional email marketers who read the top marketing blogs every morning. Most of us are business owners, or division managers, or even entry-level marketers who just need a quick course into how to send a bulk email or two. Relax, we’ve got you covered.
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Posted by: Murray on Monday, 29 April 2013
Despite the recent proliferation of other online marketing strategies, mass emailing remains one of the best ways to reach customers and convert sales. After all, no other medium connects so many people at any given time and in any given place. Smartphones have given consumers nearly 24/7 access to email, and the ability to reach these increasingly-savvy consumers is vital for any company.
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Posted by: Murray on Monday, 29 April 2013
Many readers have likely been in the email marketing game for some time — After all, email was the major consumer innovation that allowed marketers to reach individual consumers. Before social media, there was email. Most of you who have been involved with email marketing have used newsletters at some point or another, so it stands to reason that some newsletter techniques have gotten stale over the years. Looking for a way to improve your bulk marketing services with newsletters? Read on…
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Posted by: Murray on Monday, 29 April 2013
Email marketing may not be the latest, most exciting marketing platform, but it’s a tried-and-true component of nearly every successful online marketing campaign. Just think – what other platform reaches almost every online consumer at almost every moment of every day?
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Posted by: Murray on Monday, 29 April 2013
It always shocks me to hear that a company - whether it’s a brick-and-mortar retail store or a pure marketing outfit – doesn’t put much stock in mass email campaigns. It especially saddens me when I hear that these companies don’t do much marketing at all for “cost reasons,” or they rely on bargain-basement forms of traditional marketing. Unlimited email marketing makes so much sense for so many reasons.
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Posted by: Anita on Monday, 29 April 2013
Reaching out to customers and prospects via bulk emailing is an important way for you to increase your sales and get your message out there. In today’s information-saturated world however, harried consumers may forget about you if they don’t hear from you on a regular basis. Following are some tips for planning and executing a mass email campaign.
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Posted by: Anita on Monday, 29 April 2013
Many times companies send bulk email online with high hopes, only to find that their conversion rates have been sabotaged by an inordinately high rate of delivery failures. This occurs when many of the emails you’ve sent get directed to the spam filter of the recipient, and are never read. A few tips for improving your delivery rates and avoiding the dreaded spam treatment are listed below.
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Posted by: Anita on Monday, 29 April 2013
Unlimited email marketing is a wonderful tool to get the message out about your products and services widely without spending an arm and a leg. But the process has its pitfalls, so take care to avoid the following dumb things email marketers have been known to do when you conduct your next campaign.
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Posted by: Racquel on Friday, 26 April 2013
A lot of marketers are engaging in the practice of email marketing to promote their products and services; however some are unaware of the difference between opt-in and spam email marketing. It is quite understandable that the two concepts would be misunderstood; however, there really are key differences between the two, as explained below.
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Posted by: Racquel on Friday, 26 April 2013
Social media is an integral part of our everyday communication so no wonder marketers are finding ways to integrate social media with their email marketing — after all, email marketing and social media marketing go hand in hand. They are more than effective when used separately, so imagine what they’re like when they’re combined. The successful integration of social media with email marketing can produce the following highly beneficial results…
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Posted by: Racquel on Friday, 26 April 2013
During the course of their marketing profession a marketer will most likely have re-designed their website, created a Facebook page, re-designed their auto responder programs and commenced Tweet scheduling. Additionally it is safe to assume that the marketer would have also installed a Web tracking system with the aim of seeing how many visits they receive on their website with the main goal being increased visitors for increased sales.
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Posted by: Racquel on Friday, 26 April 2013
It goes without saying that most online marketers will be familiar with content marketing as a strategy — getting content onto the internet in an effort to get people to come to your website and/or your social media pages. If you’re new to content marketing, or an old pro looking to brush up your skills, read on!
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Posted by: Racquel on Friday, 26 April 2013
Undeniably there is an increase in digital marketing opportunities, so much so that today’s marketers have begun to employ the use of unlimited email marketing software (to great effect). In fact, research data has shown that one of the most cost-effective ways for companies to directly reach a large potential customer base is through email marketing. Given that email marketing is widely being used however, this has unfortunately resulted in a significant increase in spam emails.
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Posted by: Racquel on Friday, 26 April 2013
An essential part of targeting and engaging with prospective customers online is mass email marketing. This super effective way of communicating with customers comes with its advantages and disadvantages. It’s important for marketers to spend time designing their mass emailing marketing campaign in a way that increases their open rates. Here are a few ideas for doing just that…
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Posted by: Racquel on Tuesday, 23 April 2013
As a marketer you may have seen news that Yahoo is retiring old accounts, doing away with products that aren’t widely used and well, essentially engaging in digital house cleaning. Although this is good for Yahoo, as an internet marketer it could spell bad news and can lead to an increase in your bounce rates. Before you get scared it is important to note that the move by Yahoo hasn’t significantly increased bounce rates across the board; however, the results will vary from marketer to marketer.
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Posted by: Vikki on Friday, 19 April 2013
Small and medium businesses that have experienced success can attest to the importance of email marketing to their daily operations – as evidenced by the use of online bulk mailing services among these success stories. As part of the prolific yet highly unstable world of SMBs, you have to know how to navigate your way around email marketing. Doing so can help you gain a steady ground for your small or medium business to grow larger in the long run.
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Posted by: Vikki on Friday, 19 April 2013
Having a good subscribers’ list is one of the most important aspects involved when you send bulk email online. This takes time, a lot of exposure, patience, and attention. There is no easy way around building a good list for your online marketing campaign, but there are a few steps you can keep in mind to ensure the constant improvement of your email marketing through time.
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Posted by: Vikki on Friday, 19 April 2013
For beginners who have recently taken the plunge into the world of bulk emailing, the different elements behind using email to capture a market involves a lot of time and experience before they can be fully utilized. Knowing, however, these following tips can make the entire process a much faster and easier one – much like a little hack to get you up and running with a good start on your marketing campaign.
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Posted by: Vikki on Friday, 19 April 2013
Being a beginner bulk email sender is not a good excuse for ignorance. It is important for you to know the basics to email marketing for you to ensure the long-term success of your campaign. Keeping the following basics to mind not only provides you with a good foundation of knowledge to keep your email marketing campaign at the top of its game – it also provides you with the chance to become better in your future campaigns.
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Posted by: Vikki on Friday, 19 April 2013
There’s only so much you can do for your mass email campaigns. Basically, it all boils down to whether or not your subscribers choose to take action via your call-to-action options. Although those CTA clicks are mostly out of your hands the moment you send those emails out, you are far from being helpless, as there are a few steps you can take to make your emails more likely to get those clicks.
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Posted by: Vikki on Friday, 19 April 2013
There are a lot of things to consider when you send bulk email online. Strategies can take all forms and sizes, and sometimes, taking them all into serious consideration can be nothing short of overwhelming. Sometimes, though, all it takes is but a few simple “hacks” to get you some email marketing success. The following four strategies are simple and basic considerations that might be all it takes to make your campaign the success you have always wished it to be.
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Posted by: Anita on Friday, 19 April 2013
It’s hard enough to get the subscribers you need for good email blasting lists. Even worse, getting them through legitimate means can be a rather time-consuming task, to say the least. It can, therefore, be rather disheartening to receive a number of unsubscribes despite having worked so hard to get those subscriptions. In order to keep your email marketing campaigns in tip-top shape, you have to be able to give as much attention to keeping your subscriptions as much as getting them – something that can be summarized by the following steps.
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Posted by: Vikki on Wednesday, 17 April 2013
No matter how solicited bulk emails may be, wrong timing can spell the difference between getting your emails read, having them marked as spam by your subscribers, and having your subscribers unsubscribe. On the other hand, sending emails at the right frequency and time can increase the success rate of your campaign. Unfortunately, there is no sure equation for determining the right schedule for sending out your emails. By keeping the following factors to mind, however, you can slowly work your way to a speed that will benefit you and your campaign
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Posted by: Vikki on Wednesday, 17 April 2013
Truly, there is no replacing the function of mass email campaigns in terms of getting a product seen, heard, and felt. In marketing, it is all about getting as much exposure as possible for a product – and with the onset of electronic mail, growing an email list is essential to any legitimate campaign. Keeping in mind a few good email marketing practices will help get you the audience you need while keeping your sender reputation high all throughout.
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Posted by: Murray on Thursday, 11 April 2013
Writing email content is a lot harder than it looks. As a business leader, you know what you want your customers to think but a harder time saying it in bulk emails. While unlimited email marketing gives you the ability to reach many new customers with minimal effort, the wrong types of emails can be quickly deleted, or worse, end up in the spam folder.
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Posted by: Murray on Thursday, 11 April 2013
Mass email should be a centerpiece of any business marketing campaign. Everyone is connected to an email account these days, and timely emails are a perfect way to get information out to a receptive audience. The problem, of course, is how to get your recipients to read the information in each email. In this article, I’ll give you a few tips on how to boost your email deliverability rate – and boost your revenues in the process.
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Posted by: Murray on Thursday, 11 April 2013
Email has been a great marketing strategy since the mid-90s, and mass emailing has made it even easier and more important in 2013. Whether you’re a startup that just setting up an email strategy or an older firm in need of an overhaul, you can benefit from this step-by-step guide on setting up a successful marketing strategy.
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Posted by: Murray on Thursday, 11 April 2013
Managing priorities in a small business is always tough, but one thing is for certain – email marketing is an essential tool. Although bulk marketing services abound, it can be difficult to get good advice about how to use limited resources in managing a successful email marketing campaign. Well, never fear. I’ve been a small business employee and seen first-hand how good email marketing can lead to great results, and how mistakes in email marketing can be costly. Here a few ways to learn from my experience.
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Posted by: Murray on Thursday, 11 April 2013
Despite the rise of social media marketing and other forms of unique marketing content, email marketing is far from dead. 92% of adult internet users still maintain an email account, and most have access to that account all day via PC’s and mobile devices.
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Posted by: Murray on Thursday, 11 April 2013
An email marketing campaign is an essential component for any small business. Whether you’re a mom and pop grocery store or an internet marketing firm, email is a powerful way to reach a wide segment of the population and provide them with relevant content. If you’re just starting out, however, you may find the process daunting. After all, the ability to send unlimited emails is a relatively new development and can be a little foreign to some business owners.
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Posted by: Murray on Thursday, 11 April 2013
Despite the rise of social media and other popular marketing platforms, email remains one of the most effective and profitable ways to reach potential customers. With the ability to send bulk email, software that can help you manage your mailing lists, and websites like this one that can advise you on best practices, there’s no excuse for having a subpar email strategy.
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Posted by: Murray on Thursday, 11 April 2013
Even if you’re already an industry veteran, brushing up on your email marketing skills is a great way to keep your business running smoothly. The importance of email marketing has never been greater, and the ability to reach a captive audience with tailor-made content is still a great way to drive revenue.
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Posted by: Brian on Wednesday, 13 March 2013
Your emails are content, and content can boost your blog or website in the search rankings. So when you’ve sent out a mass email you still have options that you can take advantage of, effectively putting past emails to good use for your overall Internet business efforts. Search engine optimization is a powerful long-term business tool, so after the efforts of your bulk email application have come and gone, know that there are SEO benefits through ways of maximizing your returns on the work you’ve already done.
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Posted by: Brian on Wednesday, 13 March 2013
Before you kick on your autoresponder software and send a volley of bulk emails to your subscribers, remember that you’re sending information to people who are looking for answers, for somebody to follow, for somebody to put their trust in. We’ll go over a few useful tips that you can use in order to better leverage your results and build trust with your followers, and thus earning you more income through a positive relationship with your readers.
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Posted by: Brian on Wednesday, 13 March 2013
As an email marketer, dodging the spam filters is critical for your survival. Whatever practices you’re using in your marketing efforts, you need to make certain that you don’t end up being viewed as spam to too many individuals, which can quickly ruin your mass email campaigns. Your reputation is very important as a marketer, and if too many people are listing your messages as spam, then that reflects onto your campaigns and will negatively impact your messages even getting to your target’s inbox.
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Posted by: Brian on Wednesday, 13 March 2013
Email marketing is some of the most powerful marketing you’ll find available to you. You’re able to retain readers, contact them at will, and send them bulk emails from your email blaster program. However, just because you have these powerful tools at your disposal, doesn’t mean there’s not a method to doing things correctly. Nobody wants to make the mistake of alienating their readers, so we’re going to go over 4 ways to build a successful email marketing campaign.
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Posted by: Brian on Monday, 11 March 2013
Regardless as to whether you’re using an email auto responder or committing your email marketing efforts to broadcast messages; you’re still undoubtedly going to wonder what day of the week is best to send your email to get maximum opens, clicks, and conversions. Plenty of study and research efforts have gone into discovering the answer, which you’re going to learn here.
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Posted by: Brian on Monday, 11 March 2013
The key to successful bulk marketing is to instill a sense of urgency within the reader. This is the same premise that sales events work from, in that something of substantial value or worth is offered to the prospect, but only if a certain requirement is met. We’re going to go over these requirements and how you can use them in your mass email campaigns to leverage your efforts and boost the response rates of your subscribers.
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Posted by: Vikki on Monday, 11 March 2013
Sometimes, all it takes is a little good timing for some unlimited email marketing success. A good email just wouldn’t matter if you send your blasts when they are least likely to be read right away. Chances are you’ll be stuck in an inbox along with other messages. Should the time come for your subscribers to read their messages, there will be barely any time left to prioritize yours.
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Posted by: Vikki on Monday, 11 March 2013
Online bulk marketing services are a good idea for any campaign, as it gives you an adequate amount of exposure among your target market. But the way things are, good email service providers don’t offer their services for free. You might then be tempted to DIY your email marketing campaign due to budgetary constraints. If you are considering using Outlook for this very purpose (as it is one of the most accessible options available), why don’t you think twice and read on as to why Outlook may not be the most cost-effective choice, after all.
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Posted by: Vikki on Monday, 11 March 2013
Mass emailing can sometimes be a very daunting task, as there are way too many factors to consider. Sometimes, you just can’t help but be put in a position wherein you have to compromise among these different factors due to their sheer number. If you are just starting out on your email marketing campaign, taking into consideration these 5 essential keys to a good email campaign is the perfect stepping-stone for future email marketing success.
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Posted by: Vikki on Monday, 11 March 2013
Before starting on a number of mass email campaigns, there are certain things you need to have at hand to keep you on top of your reputation. Ensuring that these items are considered fully during the design phase of your campaign can spell the difference between success and a worse sender reputation.
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Posted by: Vikki on Monday, 11 March 2013
The picture of a perfect email campaign would be where one can send unlimited emails with no repercussions at all. The way things are, though, individuals and ISPs have found ways to protect themselves from unsolicited mail, calling forth the need to orient email campaigns accordingly to these protective measures. Taking the following measures to heart will not only get you better deliverability and click-through rates, it also makes for something pretty close to sending unlimited emails.
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Posted by: Brian on Thursday, 07 March 2013
There are multiple factors to getting customers through email marketing; transforming your subscribers into buyers. We’re going to address a few here so that you can make the shift in your online email marketing efforts and start building a solid online business that pays the bills.
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Posted by: Brian on Thursday, 07 March 2013
Bringing a small business from offline to online can be a bit frightening at the beginning. Most people who run offline businesses are more prone to use “classic” marketing methods, such as Yellow Pages, newspaper ads, and possibly radio or television commercials. The fact of the matter is that the purpose for a small business – or really any business – is to make customers and keep them. That’s why there’s email marketing for small businesses, because email marketing has a relatively low entry cost with a potentially massive return o
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Posted by: Murray on Wednesday, 06 March 2013
If your email marketing campaign involves mass email (hopefully this is all of you), then you know just how difficult it can be to craft great subject lines on a mass scale. How do you come up with something catchy without coming across as spam? How do you convey information without your subject line sounding like a sales pitch? The best marketers have already mastered this skill, so read on to take your email marketing game to the next level.
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Posted by: Murray on Wednesday, 06 March 2013
When it comes to email marketing, we’ll excuse you if you feel like you’ve heard it all before. With email’s massive revenue potential, however, it pays to listen. The average email campaign brings in around $40 per $1 spent on marketing. There’s a reason people tend to read everything they can get their hands on about the subject. I’ll try to keep it interesting, but here are three tips that may help your mass email campaign.
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Posted by: Murray on Wednesday, 06 March 2013
Your team has put in a lot of hard work. You’ve designed your products, built a good marketing strategy, and are ready to interface with customers when the time comes to make a sale. But how do you get the word out? Email is certainly going to be one of the most important marketing strategies your firm employs, but it won’t get very far if your emails are unable to reach customer inboxes.
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Posted by: Murray on Wednesday, 06 March 2013
I’m going to go out on a limb here and guess that, if you’re reading this blog post, you’ve already got a marketing plan. Whether you’re a pure marketing firm or a brick-and-mortar retail outlet, chances are you at least send an email blast out once in a while to alert your readers of deals or to push other marketing content.
I’m hoping that your email plan is at least “good.” You’ve mastered the basics of a useful email and have managed to steer mostly clear of the spam filters. But what do you do when you’d like to take your e
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Posted by: Murray on Wednesday, 06 March 2013
One of the most important aspects of leading a mass emailing campaign is determining your Return On Investment, or ROI. Good marketers know that email marketing to unlimited subscribers is great, but results are what matter, and division managers and executives constantly ask “how much are we spending on that?” It’s important to know not only how much you’re spending, but how much you’re getting back in revenue, and the ratio of those two components make up ROI.
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Posted by: Murray on Wednesday, 06 March 2013
Of all the marketing initiatives your firm can undertake, email marketing may be the most profitable. Recent studies have shown that email marketing Return on Investment averages around $40 per $1 spent – a figure that blows keyword ads and banner ads out of the water.
Chances are you’re doing some email marketing. After all, nearly everyone has an email account and email is the perfect way to send a tailored and personal message to all of your potential customers. But if you’re wondering why your emails aren’t translating into sales, you
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Posted by: Murray on Monday, 04 March 2013
This should be welcome news to all of you, but email marketing is still great bang for your buck. 70% of companies rated email marketing an excellent or good Return on Investment in 2012. This shouldn’t be much surprise to all of you, but it’s worth considering nonetheless.
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Posted by: Murray on Monday, 04 March 2013
Something I hear a lot from marketers these days is, “the spam filters are getting so good! How can I avoid getting caught?” I usually follow up with, “Well, are you spamming?”
This question is sometimes followed by vehement denial, but it usually gives marketers pause to think that, hey, maybe they’re sending spam after all.
We’ve grown accustomed these days to thinking that “spam” is reserved for banking scams and Viagra pills, and any email that a reputable company sends from a bulk email application is legitimate. Let me
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Posted by: Murray on Monday, 04 March 2013
Unlimited email marketing is one of the greatest tools that businesses have available to them today, but it also comes with some serious downside. That is – the spam filter.
We’ve all looked at what ends up in our spam filters: Scam emails and lewd content abound. But take a close look – every so often a seemingly-legitimate email ends up in there as well. A savvy email marketer knows that this can happen to anyone who isn’t careful. Follow a few of these guidelines if you don’t want your emails to end up in the spam filter’s black ho
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Posted by: Brian on Monday, 04 March 2013
You can thank spammers for all the security that now goes into protecting an inbox from incoming emails, and while your own emails might be legitimate and helpful, they’ll still be labeled as spam if they fall under the right – or in your case, wrong – criteria. Nobody likes spam, and so long as you’re trying to conduct honest business as an email marketer, it’s clearly your ambition to get your message through to your subscribers using your sender software. So we’re going to address 3 dead simple ways to avoid being labeled a spammer
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Posted by: Brian on Monday, 04 March 2013
Whether you’re using your bulk emailing software to provide a newsletter to your readers or for autoresponder email marketing, chances are high that you can improve your email campaigns in some way, you can deliver more value to your readers in some form, and you can increase the income garnered from your list, your advertisers, or both. That’s why we’re going to go over 5 ways to upgrade your email results.
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Posted by: Brian on Wednesday, 27 February 2013
If you’re running an online business and you’d like to use your high volume email client to send out newsletters and promotions, ones that really emphasize your brand with the assistance of images, then think again. While it’s ideal to be able to create brand recognition within your emails, building customer loyalty, the fact of the matter is that it’s very unlikely to even be seen by the recipient. Why is this?
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Posted by: Brian on Wednesday, 27 February 2013
We’re going to go over 10 brilliant email marketing tips that will help you avoid being seen as a spammer, dodge the blacklist, and make it into the inbox of your prospects, giving you the opportunity to earn their trust and ready cash. Let’s get started.
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Posted by: Brian on Wednesday, 27 February 2013
If you’re an email marketer then you need to avoid ISPs’ blacklists like the plague. If you want to establish yourself as a real authority and start making money from your list, then your reputation is your ticket to success, and without it you’re going to sink like a rock. Too many people think email marketing is as easy as paying for an email blaster program, scraping together some leads, and then spamming them to death with annoying promotions.
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Posted by: Rosario on Tuesday, 26 February 2013
Can you ever have too much of a good thing? If you are utilizing the latest unlimited email marketing software to give your campaign the widest possible scope it may appear not. However, quantity isn’t everything, and no matter how powerful the program being used may be, the quality of the campaign deserves its fair share of attention as well, especially when it comes to avoiding the following 3 email marketing blunders.
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Posted by: Jules on Tuesday, 26 February 2013
Mass email campaigns have become the ultimate secret of running successful marketing campaigns. However, one cannot simply start sending bulk emails randomly and expect dramatic results. In fact, an improper and unorganized campaign may rather sabotage the reputation of the sender. Once the reputation is damaged, most percentage of emails will not even reach the inbox of the targeted audience.
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Posted by: Anita on Monday, 25 February 2013
The ultimate goal of a sender – meaning an email marketer – is to reach their prospect’s inbox, have their message opened, and for the reader to ultimately take some sort of action such as submitting information, subscribing to something, or purchasing a product or service. In practice this sounds simple, but there are several pitfalls and obstacles that pop up which all contribute to “tarnishing” your sender reputation and hindering your progress. That’s why we’re going to address a few of these pitfalls, as well as how you can easi
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Posted by: Rosario on Thursday, 14 February 2013
To inexperienced eyes, creating a decent subject line for an email marketing campaign may seem like a walk in the park. But once you are confronted with the reality of email marketing and all the challenges associated with, it is only then you realize how hard it is to come up with a subject line that lures recipients to read the message. Here are a few tips and tricks that may help to go about the task.
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Posted by: Joel on Thursday, 14 February 2013
As a cost effective and potentially far-reaching marketing tactic, mass emailing has always been a reliable tool in the inventory of the online marketing fraternity. However, just like with other marketing endeavors – both online and offline – mass emailing also has its fair share of shortcomings.
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Posted by: Marta on Tuesday, 12 February 2013
2012 was a year of challenges for the email marketing industry. Regardless of what you might have been told about the rumored death of email marketing, email marketing is in fact alive and kicking. While numbers dropped a little in the last twelve months, there is certainly life left in the industry and there will continue to be so in the foreseeable future.
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Posted by: Rosario on Tuesday, 29 January 2013
You must conduct periodic evaluation of your overall email marketing endeavours in order to gain the most out of the individual campaigns — there’s no shortcut to that. However, most email marketers, particularly those with little or no experience, often face difficulties trying to find the right metrics for the purpose.
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Posted by: Marta on Friday, 25 January 2013
We all know that the smartphone revolution has spread its wings. With more and more people opting to use their smartphones for web browsing and emailing while on the go, it has become imperative for all email marketers to adequately and efficiently optimize their mass emails for these new-generation devices. Needless to say, breaking out from the traditional desktop-centred approach and responding to this new demand is the need of the hour.
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Posted by: Jules on Thursday, 24 January 2013
Nothing works better than some verifiable social proof when it comes to winning the trust of new customer bases. And need we say, social media platforms can play an instrumental role in communicating how well your existing customers are benefitting from your promotional emails. Apart from promoting an email marketing campaign through these social media sites, one can also exploit these Web 2.0 platforms to enhance the content of your promotional email campaigns.
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Posted by: Rosario on Thursday, 24 January 2013
Larger opt in lists always yield better results — it’s an obvious and undeniably proven fact. Having a list full of targeted people to whom you can send out your promotions, content or any important message with just a few clicks of the mouse is something that every email marketer dreams of. And need we say, such a list is capable of delivering you everything that you want your email marketing efforts to yield. To help you out with this task, we’ve put together the following essential tactics of boosting an opt-in list…
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Posted by: Jules on Tuesday, 22 January 2013
It’s easy to get distracted in the age of information overload. Nowhere is this more apparent than in the online environment.
Email alerts, chat sessions and the constant beckoning of social media make it harder for web users to stay focused on the task at hand.
For internet marketers this is very real problem with real bottom-line ramifications.
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Posted by: Marta on Tuesday, 22 January 2013
Let’s face it — if your email newsletters are boring and provide little useful information to your readers, those readers will soon become disinterested in what you have to say, and may out from your email list altogether.
It’s imperative therefore, that you learn the secrets behind every successful email newsletter campaign. The following is a rundown of some of these easy-to-implement and result-oriented tactics.
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Posted by: Jules on Wednesday, 16 January 2013
When planned properly and executed well, marketing automation can serve as one of the best weapons an email marketer could have.
Done poorly however, automation can be anything from a waste of time to a PR nightmare.
For better or worse, as an email marketing professional, it’s your job to get a handle on automation and harness that potential for the good of your campaign.
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Posted by: Rosario on Wednesday, 16 January 2013
The role of your email newsletter is not confined to reaching out to your existing and potential customer bases via their email inboxes. With a little additional effort, you can easily revamp them to promote your brand pages on various social media sites. All you need to do is develop a well-defined strategy (alongside with a roadmap to execute it) and the result could well be visible within a few weeks.
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Posted by: Marta on Wednesday, 16 January 2013
A perfectly segmented list is the Holy Grail of mass email marketing. Even if you’ve narrowed down your list into considerably small chucks, on closer inspection, you can still find yet more segmentation opportunities (if you look hard enough).
Knowing how to segment your email list with the maximum precision comes in very handy for many marketing campaigns, but it’s not the easiest thing to do, especially by ‘hand’.
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Posted by: Rosario on Thursday, 10 January 2013
As an email marketer, you should always remain aware of the delicate balance of the factors like relevancy, frequency and audience expectation associated with your marketing campaigns. You also need to be mindful of the fact that every click and read matters.
But what is the best way to know which approach can yield the maximum result from your campaigns? Is it the ‘make-a-guess approach’? The ‘try-a-bunch-of-different-things’ approach?
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Posted by: Joel on Thursday, 10 January 2013
Mass emailing is deemed as one of the most effective forms of marketing not only because of its low cost, but also because it facilitates some really cool analytics — ones that any marketer from the pre-email era would die to have at his disposal.
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Posted by: Sonia on Wednesday, 09 January 2013
Mass email marketing is an art and a science — one which is tough to excel at, but ultimately very rewarding.
And as we have mentioned before, the holiday season is the best time to practice this sweet science, and make the most of your carefully crafted email marketing strategies. Here are a few essential tips and tricks that you can utilize in order to reap the maximum out of the holiday season with your early 2013 email marketing endeavors…
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Posted by: Marta on Tuesday, 08 January 2013
Anyone who is, or has been a part of the marketing team on behalf of a nonprofit, understands how difficult it can get for them to reach out to people — especially when they are on a tight budget (not an uncommon scenario for nonprofits).
Fortunately, a well planned and flawlessly executed email marketing strategy can help them tackle that seemingly Herculean task pretty easily, and at the cheapest of cost.
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Posted by: Jonathan on Tuesday, 08 January 2013
Mobile phones are changing the email marketing game for good. And that change is coming fast.
To be effective, marketers have to adapt to this changing digital landscape. That means taking the rise of mobile — and in particular, the rise of smartphones — into account for your next mass mailing exercise.
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Posted by: Anita on Monday, 31 December 2012
Email marketing has always been a highly effective tactic to promote your products and services at the cheapest cost, provided you do it in a right way. The trickiest aspects in the email marketing niche, however, are the legal constraints which usually differ from country to country.
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Posted by: Sonia on Friday, 28 December 2012
Lapsed email subscribers are those to whom you send your promotional email messages regularly - but to no avail. These are the subscribers in your email list that never even click open your messages, let alone read them.
It’s natural if you have always felt the urge to remove them from your list altogether, but wait — what if we tell you that there was a tried and tested method of winning back these lapsed subscribers? Wouldn’t that be just awesome?
Well, read on!
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Posted by: Joel on Friday, 28 December 2012
As with every other aspect associated with your email marketing endeavors, email copywriting is a serious art that you must master in order to help your campaigns yield the desired results.
Successful email copywriting is all about using simplicity and creativity to woo your target audience. Here are a few essential tips to maximize your email copywriting skills and fine tune it to your ultimate business objectives…
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Posted by: Jane on Friday, 28 December 2012
“Does email list segmentation really work or is it just a myth?”
This happens to be one of the most popular question we are often asked.
The answer is always “YES!”
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Posted by: Sonia on Friday, 28 December 2012
Email is a highly efficient and effective communication channel, and is being increasingly used by online marketers as their weapon of choice to promote themselves to a larger audience.
Email marketing however, is not as simple as writing a few explanatory lines about your new products or services and then sending it out randomly to a large number of people.
If you or your organization is new to email marketing, the following tried and tested strategies may help you to master the art….
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Posted by: Sonia on Thursday, 27 December 2012
With the exponential growth witnessed by social media and its other Web 2.0 siblings, many marketing ‘experts’, both historical and recent, have announced the end of email marketing, as an outdated form of customer communication.
Proving them wrong however, mass email marketing continues to be a critical part of many high profile organizations’ overall marketing endeavors, and is proving to be just as lucrative as ever (especially with the rise of smartphones, allow customers to check their emails anywhere, anytime).
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Posted by: Marta on Thursday, 27 December 2012
If your bulk email marketing campaigns are failing to achieve the desired result, then maybe a little bit of personalization is what’s missing. Really, with abundant user information available both online and offline to assist you to profile your email list members, there is hardly any good excuse to neglect personalizing your email campaigns.
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Posted by: Joel on Thursday, 27 December 2012
ISPs are getting smarter with every passing day, and so are your recipients’ inboxes. When it comes to getting your emails delivered, the dubious tactics that probably worked well till a couple of years or so back may not yield the results today — and if luck is not on your side then you may even find yourself in trouble for violating standard rules set for mass email senders.
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Posted by: Jules on Thursday, 20 December 2012
In today’s world, the ability to analyse and understand your customer’s psyche, their preferences and dislikes, and what they really want, is the key to any successful direct-marketing venture.
But the difference between a successful campaign and a failure is a thin line. This is why more and more marketing professional are today including surveys in their email marketing campaigns.
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Posted by: Jonathan on Monday, 17 December 2012
What’s the secret to real returns from your ecommerce project?
It’s not about having huge traffic to your website.
It’s not about having the lowest priced offering in your market.
It’s not about having a sophisticated social media presence.
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Posted by: Joel on Wednesday, 12 December 2012
Email marketing has always been a low cost, high reward way to promote your business to new and existing consumer bases. When planned and executed properly, it can bless you with a pretty high conversion rate and boost your profit margins significantly.
However, due to intense competition, many online marketers commit serious mistakes while executing their email marketing strategies — mistakes that could be avoided with a little forethought.
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Posted by: Sonia on Monday, 10 December 2012
We recently produced an article on the best delivery time for your promotional emails, and, while we were writing it, it occurred to us that it’s not just a question of delivery time, but the question that which day is the best day to send emails that has also been vexing marketers for some time.
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Posted by: Jane on Friday, 07 December 2012
Inexperienced email marketers often question the practical usage and reliability of open rate stats. This, however, is simply the wrong approach. Because without knowing the open rate, we can never evaluate how our bulk email marketing campaigns are actually doing.
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Posted by: Joel on Friday, 07 December 2012
For a large proportion of online retailers throughout the world (especially in the West), the holiday season brings them a serious chunk of their total yearly sales.
As per estimations made by NRF and ICSC, holiday sales during 2012 will increase to 3% from last year’s 2.5%. The forecasts made by other agencies are even more promising with an estimated 4% rise in the retail sector.
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Posted by: Jonathan on Thursday, 06 December 2012
It's a popular line for marketers: 'Email is Dead'.
But just how true is it? Has the rise of social media, text messaging and whatever else is the platform du jour, killed off email marketing for good?
Or have the rumours of email marketing's demise been highly exaggerated?
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Posted by: Jane on Thursday, 06 December 2012
As the festive season closes in, marketing professionals from all walks of life have already started their preparations to make the most of the Christmas rush. Proper planning, alongside the ability to make tactical adjustments, is the key to success in any email marketing campaign.
So how ready are you for the silly season?
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Posted by: Jonathan on Friday, 30 November 2012
Most marketers (as well as consumers) feel that automated emails are little more than a pain and hardly ever get a response. While that may be true for 98% of the crowd, there’s something the other 2% does, that makes automated email marketing the most powerful weapon of successful email marketers.
Autoresponders, however, are more than just event-based emails sent at specific intervals to a list of people who have performed a certain action. Actually, they’re the Holy Grail of engagement-driven marketing…
Read on to see what we’re talki
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Posted by: Jules on Thursday, 29 November 2012
The exponential rate at which social media marketing is expanding today has caused some ripples in email marketing circles. But, there’s no need to panic — after all, the rise of social media marketing does not mean the fall of email marketing. Both have co-existed for some time now, and will continue to do so in the foreseeable future. In fact, if we are to believe the words of many prominent online marketing professionals, both these disciplines yield the best results when made to work in unison.
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Posted by: Jules on Wednesday, 28 November 2012
Lapsed email subscribers — the ones to whom you regularly send your promotional email newsletters, but to no avail. Never a click — never an open! No doubt you are often tempted to remove them from your email list in order to boost your sender-reputation; After all the last thing you want is to have yourself flagged as a spammer by ISPs and damage your reputation.
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Posted by: Jane on Wednesday, 28 November 2012
Competition in the realm of B2B email marketing is fierce, and in order to succeed as a marketing professional, you always need to make sure that your B2B campaigns stand out in every respect. Now, as regular email users, we all know that the subject line is the most key consideration for any recipient to judge whether or not to click open an email — B2B emails being no exception in that trend.
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Posted by: Rosario on Tuesday, 27 November 2012
Are the good ol’ days of email marketing over now? Does it mean that email marketing has given into social media marketing and holds no practical significance now? Not likely!
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Posted by: Jules on Monday, 26 November 2012
The ultimate objective of any well-defined email marketing campaign should be focused at convincing subscribers to take action — something we can easily assume won’t be a cakewalk unless you are following the four rules of getting better responses from one’s email subscribers…
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Posted by: Rosario on Friday, 23 November 2012
Continuous evaluation — with a full, focused management and adequate metrics — is a pretty standard way to keep your business focused on its long as well as short term objectives. But it’s always critical to choose the correct parameters — after all, evaluating with inadequate data can do more harm than good. So how do you formulate a comprehensive strategy for using metrics to build a better campaign?
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Posted by: Marta on Thursday, 22 November 2012
Email bounces have slowly and gradually emerged as the biggest concerning factor for email marketers around the world today. Apparently, with over 50 percent of all emails sent every day being spam mails, ISPs and internet companies have been pushed to tackle spam mailing, and subsequently, with various email blocking and filtering techniques in effect, email deliverability is becoming a big issue, even for those companies who do not resort to spamming and conduct unique, target-specific email campaigns.
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Posted by: Jonathan on Thursday, 22 November 2012
Many of us have a knee-jerk reaction to the idea of sending text only emails — they’re as dull as dishwater. Surely with all the design options opened up by HTML — images, fonts, colours — that’s the preferable path to go, right?
Well not so fast...
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Posted by: Sonia on Thursday, 22 November 2012
As an organisation aiming to extract the maximum out of your bulk email marketing, you need to understand that there is no magic formula for achieving your targets — however, you do need to have a fully-formed strategy in place in order to yield the desired result.
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Posted by: Marta on Thursday, 22 November 2012
Most of us are well aware of the potential of a well-targeted email marketing campaign. Despite this awareness however, most marketers often fail to realize that email marketing can yield the desired outcomes only if the right message gets in front of the right people. Segmenting your email list is one basic strategy that can help you extract the most out of your overall email marketing efforts…
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Posted by: Marta on Thursday, 22 November 2012
It may not be the most earth-shattering revelation, but it bears repeating: Spending increases during the holiday break. If you’re looking to get some of it from your next bulk emailing campaign, you’re going to have to take action to get noticed amongst the flood of emails hitting inboxes at this time of year.
So here is the simple seven-step recipe for making yourself heard over the email noise and getting piece of that holiday spending pie…
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Posted by: Sonia on Friday, 16 November 2012
It’s not the most earth-shattering revelation, but it bears repeating: Spending increases in the holiday break. If you’re looking to get some of it from your next bulk emailing campaign, you’re going to have to take action to get noticed amongst the flood of emails hitting inboxes at this time of year.
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Posted by: Jane on Monday, 12 November 2012
Email marketing, just like all other forms of your multi-dimensional marketing efforts, is a serious task that ought to be handled with the utmost professionalism in order to yield the desired result. Unfortunately an overwhelming proportion of businesses out there in the market today have failed to comprehend this fact; and subsequently they have found themselves at the receiving end of some pretty nasty consequences.
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Posted by: Joel on Monday, 12 November 2012
We all are aware that email is not a public channel like social media platforms — it is rather a private and more intimate channel that allows you to communicate with your target audience on a one-to-one basis. While this is something of a limitation, and, together with the ever-increasing popularity of social media sites, has prompted businesses to limit their reliance on email marketing in the past few years, there are still plenty of ways you can turn emails into a very effective mode of communication for your target consumer-base.
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Posted by: Melissa on Thursday, 08 November 2012
The power of marketing via emails is often underestimated. This shouldn’t be the case however. Studies show that online buyers actually prefer promotions via emails than on other popular advertising mediums such as social networking sites. But what are the elements that make email marketing so effective?
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Posted by: Melissa on Wednesday, 07 November 2012
In order to send unlimited emails, you need to have a list of email addresses. There are a couple of ways in which you can come up with a good email list and some of these include: getting a purchased list, inviting people to sign up to your newsletter online or collecting email addresses. Most people who have an email marketing campaign tend to hire professionals to run the campaign, however this is not always necessary. You can master email marketing on your own. Here’s how you do it...
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Posted by: Melissa on Wednesday, 07 November 2012
Growing your list of subscribers is an integral part of your email marketing campaign. What you must keep in mind is that people are subscribed to quite a number of sites and this, coupled with the various emails that are sent per day, can lead to email overload for many subscribers. While the landing page, sign up form and welcome message your target audience receives are points to focus on, what matters most is actually getting people to open your emails in the first place. Below are some tips you can use to ensure that your emails stand out.
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Posted by: Melissa on Wednesday, 07 November 2012
In this day and age Bulk email marketing is a ‘must have’ strategy, especially for those in the e-commerce game. While its apparent simplicity makes people think that they can get away with a poorly planned campaign that does not really have a strategy behind it, nothing could be further from the truth. Only is such an approach a waste of your time, but in all likelihood will have a damaging effect on your brand. In order to have a successful campaign, a rational strategy is a must. Here’s where to begin…
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Posted by: Melissa on Tuesday, 06 November 2012
Getting that precious conversion from your mailing campaign can be a tricky business. This should not deter you from using this form of marketing however, because, when used properly, bulk marketing is an effective tool for increasing your sales. Below are four techniques you can use to increase your conversion rates and have a successful email campaign.
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Posted by: Tyree on Monday, 29 October 2012
If you are considering using high volume e-mail marketing as part of your mass marketing strategy, you can save yourself a lot of time and headaches by investing in e-mail blasting software. Don't let the ominous name fool you, e-mail blasting software is not spam software.
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Posted by: Jaclyn on Friday, 26 October 2012
In order for a mass email campaign to be as effective as possible and spark the interest of the majority of people who receive it, there are a few elements it must possess. These three elements are the secret weapons of the most successful mass email campaigns and they will be outlined in this article.
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Posted by: Tyree on Friday, 19 October 2012
The holiday season is almost here: a time when businesses can count on customers lining up to give them their money. After all, if your direct advertising throughout the rest of the year has done its job, there shouldn't be anything to worry about, right?
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Posted by: Tiffany on Wednesday, 17 October 2012
While a well-written email sent to a targeted group of individuals may be a great marketing tool, businesses need to ensure they're not accused of spamming their subscriber base. Here's the secret to avoiding it.
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Posted by: Jane on Monday, 15 October 2012
When sending large volume email, it can be difficult to grab the attention of your audience if your format just screams “form letter”. Adding a few personal touches to the recipients of your bulk marketing list can help the reader feel as if he or she is being addressed directly — as if you took the time to write a personal letter just for them...
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Posted by: on Tuesday, 15 May 2012
Email security has improved over the years, but even with advances in encryption, fire walls and other types of security, your mailing list may be compromised at some point. Prepare in advance so you can provide instant damage control to save subscribers from becoming victims and save the reputation of your business.
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Posted by: Manas on Tuesday, 15 May 2012
Sometimes it's as simple as choosing complementary colors when designing and email template that helps you maintain steady sales. Email design still matters when providing information or prompting subscribers to visit your website to make a purchase or check out the types of goods and services you provide.
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Posted by: Manas on Wednesday, 04 April 2012
The idea of sending daily email messages may seem to go against every other piece of marketing advice you've been given when it comes to online sales, but if done correctly, the results can be very positive. The following tips will provide you some ideas to get you started.
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Posted by: on Thursday, 22 March 2012
Content is still king when it comes to email marketing. But what happens when your content well runs dry? How to do you keep up with the constant demand for quality information? Even though continuous research is necessary to maintain a steady stream of quality content for email campaigns, there are other ways to improve and maintain content subscribers are used to without spending hours and hours conducting online and offline research.
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Posted by: Manas on Thursday, 22 March 2012
Regardless of whether you rely on a full-sized landing page or sign-up box to increase your subscriber list, the goal is still the same – get people interested in what you have to offer. Because you have only a few seconds to peak a visitor's interest, you need to be as clear and upfront about the benefits of signing up. Because there are thousands of online newsletters, article databases and other sources for people to get information from, you need to work extra hard to build and maintain an email marketing list.
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Posted by: on Thursday, 22 March 2012
Before launching your first email marketing campaign (or to make it less stressful the second or third time around), get your materials in order to make the experience as stress free as you can. Yes, it is possible to have fun while making money selling products (or promoting your brick and mortar business) online as long as you take the steps necessary to ensure a smooth campaign. Use this simple check list to make sure you have what you need to launch and maintain a profitable business.
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Posted by: Manas on Thursday, 22 March 2012
Follow-up messages should be an integral part of your email marketing campaign. These messages let subscribers know that you care about the quality of your products and that their needs have been met. You can use follow-ups in a variety of ways to resolve issues with products or services, gather important information or as a way to say 'Thanks' to loyal subscribers.
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Posted by: on Thursday, 22 March 2012
Every once in a while, you will receive a complaint or terse 'suggestion' from a subscriber of your mailing list about how you conduct your business. All Internet marketers, from newbie's to seasoned professionals, receive these from time to time. But how you handle the complaint is what really matters as word can spread quickly on the Internet if you're not careful and attentive to your list's needs.
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Posted by: on Friday, 16 March 2012
Images can add depth and understanding to your email content, but what if half your list can't view them because images are too large or blocked completely? This would certainly defeat the purpose of adding them. But this doesn’t mean you shouldn't use images in your content, you just need to know how to use them properly.
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Posted by: on Thursday, 15 March 2012
Feedback from a customer is slightly different than a testimonial. Feedback provides information about a specific detail or process (maybe positive or negative) while a testimonial (mostly positive) focuses on the entire experience. You can use feedback in numerous ways to enhance the quality of an email campaign.
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Posted by: on Wednesday, 14 March 2012
Webinars are short lectures, interviews or tutorials that take place online. You can lead a webinar yourself or invite experts (those who have intimate knowledge of the niche you market to) impart some of their wisdom on those who attend. Getting people to attend requires you to build up anticipation and excitement. After all, what's the point of creating an informative webinar about a topic most people in your niche would be interested in learning more about if you can't get them to sign up and attend?
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Posted by: Manas on Wednesday, 07 March 2012
Even after building a trusting relationship with subscribers, some may still be hesitant to buy from you. This could be for a number of reasons, many of which are beyond your control (increased competition or subscriber mistrust about buying online).
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Posted by: Manas on Tuesday, 06 March 2012
Building an email list doesn't have to difficult. If you want to sell more products and services to people, you have to build a profitable list. But if you're still having trouble even after launching a landing page or adding a sign-up box on your website, implement the following to your email marketing campaign today to get more people to sign-up.
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Posted by: on Tuesday, 06 March 2012
While your ultimate goal may be to build a brand AND increase sales, which do you think is more important in an email campaign? For years in brick and mortar retail, it was essential to build a brand the people would recognize and instantly trust. Commonsense told us that if people trust you, they will buy from you. But does this hold true for online marketing?
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Posted by: on Monday, 05 March 2012
When people think of coupons, they typically think of tiny pieces of paper they receive in the mail or with their newspaper that promote savings on a particular product or service. But did you know you can offer coupons online? Learn how to use coupons effectively to increase sales and create a loyal customer base.
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Posted by: on Monday, 05 March 2012
Even though most email marketing and web host services include sales and marketing analytics that allow you to track how well an email campaign is going, many marketers don't take the time to understand the data presented or use the data to improve sales. Understanding how well your campaign is doing (or not doing) allows you to make the changes necessary to become more profitable.
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Posted by: on Thursday, 01 March 2012
When building a powerful subscriber list, you know that it's all about trust, right? If subscribers trust you, then they will eagerly buy your products. But what about enticing them to continue to open your weekly email messages? Unfortunately, this gets harder and harder, especially after a subscriber has already bought all they think they need from you.
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Posted by: on Wednesday, 29 February 2012
Having trouble building an email list? Offer new subscribers a free report, eBook or discount on their first order to encourage them to sign up. Even though this tactic has been around since the dawn of marketing, many newbie Internet marketers simply don't take the time to incorporate free stuff into their email campaigns.
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Posted by: on Tuesday, 28 February 2012
What do you know about the subscribers on your mailing list? Do you know what makes them happy? Anxious? Fearful? Did you know that having a better understanding of how subscribers feel can help you write email content that will increase sales?
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Posted by: on Friday, 24 February 2012
These days people are either too willing to share their personal information or too scared to even give out their email address. And while buying and selling goods and services on the Internet has grown dramatically over the past few years, many people just want to deal with one or two vendors, not multiple vendors who purchased their email address from someone else.
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Posted by: on Friday, 24 February 2012
When starting an email campaign, it can be difficult to know which tone to use - formal or informal. And since you haven't built long-term, solid relationships with subscribers yet, the tone you use may entice them to make a purchase or hit the opt-out button pretty fast. Over time (and by constantly testing email messages), you will learn more about subscribers and how they respond to your tone.
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Posted by: Manas on Wednesday, 22 February 2012
If you want to build a reputable business online or off, you need to build trust with clients, customers and subscribers. These days with so many online scams, people have become better at weeding out potential threats. Unfortunately, since these threats are almost expected, you must work even harder to earn the trust of your subscribers. In many cases, subscribers will sign up just to test you out. If they don't like what they see or get the 'feeling' they are being scammed, they will opt-out and walk away.
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Posted by: on Tuesday, 21 February 2012
Have you ever done something and then instantly regretted it? Sure, we all have from time to time, but in most cases, what we've done usually doesn't mean fewer sales or a sudden increase in opt-out requests. And while we can all learn from our mistakes, sometimes it's best to learn the mistakes first to avoid making them at all.
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Posted by: on Monday, 20 February 2012
Great looking emails do not have to take a long time to create. Email templates may be used to create a uniform appearance that subscribers will instantly recognize over time. But even when using templates, there are some rules you should follow to maintain a professional, clean appearance.
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Posted by: on Friday, 17 February 2012
One of the most controversial topics in Internet marketing these days is whether you should use a business name or personal name in the 'From' Line on an email message. Depending on the relationship you've established with those on your mailing list, either or both is fine - but let's explore this topic a little further so you have a better idea of which to use and when.
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Posted by: on Friday, 17 February 2012
To ensure your Internet business remains successful, build a solid list of potential buyers. One way to do this is to encourage existing subscribers to pass your mass email to friends, family, co-workers and others. This is a free and easy way to build your list and make contact with people who may not have known your business existed.
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Posted by: on Tuesday, 20 December 2011
When you’re looking for an effective email marketing tool, custom design ability is an exciting and profitable option. Selecting the right bulk email solution can make the difference between superior and inferior marketing success.
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Posted by: Manas on Monday, 19 December 2011
When your business budget is dangerously tight, changing email marketing software may appear challenging. However, using the best bulk email tools improves deliverability and open rates. Can you really afford to risk hurting your marketing strategy?
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Posted by: Manas on Monday, 07 November 2011
The beauty of bulk email marketing solutions is that they can facilitate a quick and easy method of communicating with thousands of people (and if you’re really lucky, tens of thousands of people) on your bulk email list. But, ironically enough, that ease of communication is also something that can put your relationships with your customer base at risk, especially if you’re prone to certain accidents of lousy grammar, bad spelling or poor judgment.
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Posted by: on Tuesday, 01 November 2011
But, there’s one thing that online bulk email software can’t do for email marketers, and that’s avoid communication errors that have the potential of seriously ruffling feathers and getting people in a general tizzy.
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Posted by: on Friday, 07 October 2011
Bulk email marketing software can be hit and miss. The last thing you want to do is to sink time, effort, and money into an email marketing tool only to discover that its functionality isn’t anywhere near what you’re looking for...
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Posted by: on Saturday, 06 August 2011
When it comes to online email marketing, the only “experts” you should really be paying full attention to are the ones that know the most about all that can go right and all that can go wrong in mass email campaigns: your email list subscribers.
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Posted by: Manas on Friday, 05 August 2011
One of the painful truths that companies who go the double opt in email marketing route encounter are customers who don’t follow through with the sign-up process. Although operating a mass email campaign doesn’t require that you have your customers go through the double opt in process, it’s a common practice among those who want to absolutely ensure that anyone who signs up for their marketing campaign is aware of what they’re doing. This is done to lower the risk of being accidentally identified as spam by forgetful subscribers.
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Posted by: on Friday, 05 August 2011
Opt in email marketing can be a truly effective method of boosting sales and increasing your company’s online profile. But there are a few things that you have to do right. One of the most proven methods is through the use of printable coupons or coupon codes that you can send to your group of contacts to encourage their business. But sometimes, just sending a coupon isn’t enough.
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Posted by: Manas on Wednesday, 22 June 2011
"Arm yourself with effective email marketing tools" isn’t just something people tell you to do because they want you to buy their software. Okay, maybe a few – but if you ask around, you’ll also find that there are plenty...
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Posted by: on Tuesday, 21 June 2011
Email campaign metrics isn’t just a term that people throw around to make themselves look really smart in front of their bosses, or to convince people that they really are a “social media expert” as opposed to an “aspiring social media expert with an emphasis in bovine scatology...
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Posted by: on Monday, 20 June 2011
Here’s something that might be somewhat disconcerting to you if you’re in the business of bulk marketing via email. Your customers’ inboxes are evolving, and in doing so they could greatly impact the effectiveness of your bulk email marketing campaign...
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Posted by: Manas on Monday, 20 June 2011
Email marketers like yourself are discovering that social media swings both ways. Not only can email marketing tools be used to raise awareness of your company’s social media presence, but your social media presence can in turn be used to recruit new mailing list subscribers...
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Posted by: on Monday, 25 April 2011
It’s long been suggested that the email marketing tool most effective at engaging your recipients is information. Information is power, after all, and there’s no better way of bolstering your marketing campaign than by empowering your readers with nuggets of useful data....
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Posted by: Manas on Monday, 24 January 2011
Segmentation of your customer base is quite possibly the most effective email marketing solution there is. It allows you to cater your marketing messages to the individual likes and interests of specific customers, and can work to dramatically increase revenue in a way that a standard bulk email campaign is often incapable of.
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Posted by: on Monday, 27 December 2010
There are many aspects to an effective email marketing campaign, however none is more important than the content of the email message itself. Looking at email marketing best practices, writing effective sales copy that gets your recipients to act should be at the top of anyone’s list.
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