Posted by: Cornelis on Tuesday, 15 May 2012
Email security has improved over the years, but even with advances in encryption, fire walls and other types of security, your mailing list may be compromised at some point. Prepare in advance so you can provide instant damage control to save subscribers from becoming victims and save the reputation of your business.
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Posted by: Manas on Tuesday, 15 May 2012
Sometimes it's as simple as choosing complementary colors when designing and email template that helps you maintain steady sales. Email design still matters when providing information or prompting subscribers to visit your website to make a purchase or check out the types of goods and services you provide.
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Posted by: Manas on Wednesday, 04 April 2012
The idea of sending daily email messages may seem to go against every other piece of marketing advice you've been given when it comes to online sales, but if done correctly, the results can be very positive. The following tips will provide you some ideas to get you started.
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Posted by: Cornelis on Thursday, 22 March 2012
Content is still king when it comes to email marketing. But what happens when your content well runs dry? How to do you keep up with the constant demand for quality information? Even though continuous research is necessary to maintain a steady stream of quality content for email campaigns, there are other ways to improve and maintain content subscribers are used to without spending hours and hours conducting online and offline research.
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Posted by: Manas on Thursday, 22 March 2012
Regardless of whether you rely on a full-sized landing page or sign-up box to increase your subscriber list, the goal is still the same – get people interested in what you have to offer. Because you have only a few seconds to peak a visitor's interest, you need to be as clear and upfront about the benefits of signing up. Because there are thousands of online newsletters, article databases and other sources for people to get information from, you need to work extra hard to build and maintain an email marketing list.
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Posted by: Cornelis on Thursday, 22 March 2012
Before launching your first email marketing campaign (or to make it less stressful the second or third time around), get your materials in order to make the experience as stress free as you can. Yes, it is possible to have fun while making money selling products (or promoting your brick and mortar business) online as long as you take the steps necessary to ensure a smooth campaign. Use this simple check list to make sure you have what you need to launch and maintain a profitable business.
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Posted by: Manas on Thursday, 22 March 2012
Follow-up messages should be an integral part of your email marketing campaign. These messages let subscribers know that you care about the quality of your products and that their needs have been met. You can use follow-ups in a variety of ways to resolve issues with products or services, gather important information or as a way to say 'Thanks' to loyal subscribers.
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Posted by: Cornelis on Thursday, 22 March 2012
Every once in a while, you will receive a complaint or terse 'suggestion' from a subscriber of your mailing list about how you conduct your business. All Internet marketers, from newbie's to seasoned professionals, receive these from time to time. But how you handle the complaint is what really matters as word can spread quickly on the Internet if you're not careful and attentive to your list's needs.
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Posted by: Cornelis on Friday, 16 March 2012
Images can add depth and understanding to your email content, but what if half your list can't view them because images are too large or blocked completely? This would certainly defeat the purpose of adding them. But this doesn’t mean you shouldn't use images in your content, you just need to know how to use them properly.
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Posted by: Cornelis on Thursday, 15 March 2012
Feedback from a customer is slightly different than a testimonial. Feedback provides information about a specific detail or process (maybe positive or negative) while a testimonial (mostly positive) focuses on the entire experience. You can use feedback in numerous ways to enhance the quality of an email campaign.
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Posted by: Cornelis on Wednesday, 14 March 2012
Webinars are short lectures, interviews or tutorials that take place online. You can lead a webinar yourself or invite experts (those who have intimate knowledge of the niche you market to) impart some of their wisdom on those who attend. Getting people to attend requires you to build up anticipation and excitement. After all, what's the point of creating an informative webinar about a topic most people in your niche would be interested in learning more about if you can't get them to sign up and attend?
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Posted by: Manas on Wednesday, 07 March 2012
Even after building a trusting relationship with subscribers, some may still be hesitant to buy from you. This could be for a number of reasons, many of which are beyond your control (increased competition or subscriber mistrust about buying online).
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Posted by: Manas on Tuesday, 06 March 2012
Building an email list doesn't have to difficult. If you want to sell more products and services to people, you have to build a profitable list. But if you're still having trouble even after launching a landing page or adding a sign-up box on your website, implement the following to your email marketing campaign today to get more people to sign-up.
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Posted by: Cornelis on Tuesday, 06 March 2012
While your ultimate goal may be to build a brand AND increase sales, which do you think is more important in an email campaign? For years in brick and mortar retail, it was essential to build a brand the people would recognize and instantly trust. Commonsense told us that if people trust you, they will buy from you. But does this hold true for online marketing?
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Posted by: Cornelis on Monday, 05 March 2012
When people think of coupons, they typically think of tiny pieces of paper they receive in the mail or with their newspaper that promote savings on a particular product or service. But did you know you can offer coupons online? Learn how to use coupons effectively to increase sales and create a loyal customer base.
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Posted by: Cornelis on Monday, 05 March 2012
Even though most email marketing and web host services include sales and marketing analytics that allow you to track how well an email campaign is going, many marketers don't take the time to understand the data presented or use the data to improve sales. Understanding how well your campaign is doing (or not doing) allows you to make the changes necessary to become more profitable.
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Posted by: Cornelis on Thursday, 01 March 2012
When building a powerful subscriber list, you know that it's all about trust, right? If subscribers trust you, then they will eagerly buy your products. But what about enticing them to continue to open your weekly email messages? Unfortunately, this gets harder and harder, especially after a subscriber has already bought all they think they need from you.
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Posted by: Cornelis on Wednesday, 29 February 2012
Having trouble building an email list? Offer new subscribers a free report, eBook or discount on their first order to encourage them to sign up. Even though this tactic has been around since the dawn of marketing, many newbie Internet marketers simply don't take the time to incorporate free stuff into their email campaigns.
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Posted by: Cornelis on Tuesday, 28 February 2012
What do you know about the subscribers on your mailing list? Do you know what makes them happy? Anxious? Fearful? Did you know that having a better understanding of how subscribers feel can help you write email content that will increase sales?
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Posted by: Cornelis on Friday, 24 February 2012
These days people are either too willing to share their personal information or too scared to even give out their email address. And while buying and selling goods and services on the Internet has grown dramatically over the past few years, many people just want to deal with one or two vendors, not multiple vendors who purchased their email address from someone else.
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Posted by: Cornelis on Friday, 24 February 2012
When starting an email campaign, it can be difficult to know which tone to use - formal or informal. And since you haven't built long-term, solid relationships with subscribers yet, the tone you use may entice them to make a purchase or hit the opt-out button pretty fast. Over time (and by constantly testing email messages), you will learn more about subscribers and how they respond to your tone.
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Posted by: Manas on Wednesday, 22 February 2012
If you want to build a reputable business online or off, you need to build trust with clients, customers and subscribers. These days with so many online scams, people have become better at weeding out potential threats. Unfortunately, since these threats are almost expected, you must work even harder to earn the trust of your subscribers. In many cases, subscribers will sign up just to test you out. If they don't like what they see or get the 'feeling' they are being scammed, they will opt-out and walk away.
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Posted by: Cornelis on Tuesday, 21 February 2012
Have you ever done something and then instantly regretted it? Sure, we all have from time to time, but in most cases, what we've done usually doesn't mean fewer sales or a sudden increase in opt-out requests. And while we can all learn from our mistakes, sometimes it's best to learn the mistakes first to avoid making them at all.
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Posted by: Cornelis on Monday, 20 February 2012
Great looking emails do not have to take a long time to create. Email templates may be used to create a uniform appearance that subscribers will instantly recognize over time. But even when using templates, there are some rules you should follow to maintain a professional, clean appearance.
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Posted by: Cornelis on Friday, 17 February 2012
One of the most controversial topics in Internet marketing these days is whether you should use a business name or personal name in the 'From' Line on an email message. Depending on the relationship you've established with those on your mailing list, either or both is fine - but let's explore this topic a little further so you have a better idea of which to use and when.
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Posted by: Cornelis on Friday, 17 February 2012
To ensure your Internet business remains successful, build a solid list of potential buyers. One way to do this is to encourage existing subscribers to pass your mass email to friends, family, co-workers and others. This is a free and easy way to build your list and make contact with people who may not have known your business existed.
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Posted by: Kate on Tuesday, 20 December 2011
When you’re looking for an effective email marketing tool, custom design ability is an exciting and profitable option. Selecting the right bulk email solution can make the difference between superior and inferior marketing success.
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Posted by: Manas on Monday, 19 December 2011
When your business budget is dangerously tight, changing email marketing software may appear challenging. However, using the best bulk email tools improves deliverability and open rates. Can you really afford to risk hurting your marketing strategy?
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Posted by: Manas on Monday, 07 November 2011
The beauty of bulk email marketing solutions is that they can facilitate a quick and easy method of communicating with thousands of people (and if you’re really lucky, tens of thousands of people) on your bulk email list. But, ironically enough, that ease of communication is also something that can put your relationships with your customer base at risk, especially if you’re prone to certain accidents of lousy grammar, bad spelling or poor judgment.
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Posted by: Kate on Tuesday, 01 November 2011
But, there’s one thing that online bulk email software can’t do for email marketers, and that’s avoid communication errors that have the potential of seriously ruffling feathers and getting people in a general tizzy.
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Posted by: Fred on Friday, 07 October 2011
Bulk email marketing software can be hit and miss. The last thing you want to do is to sink time, effort, and money into an email marketing tool only to discover that its functionality isn’t anywhere near what you’re looking for...
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Posted by: Kate on Saturday, 06 August 2011
When it comes to online email marketing, the only “experts” you should really be paying full attention to are the ones that know the most about all that can go right and all that can go wrong in mass email campaigns: your email list subscribers.
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Posted by: Manas on Friday, 05 August 2011
One of the painful truths that companies who go the double opt in email marketing route encounter are customers who don’t follow through with the sign-up process. Although operating a mass email campaign doesn’t require that you have your customers go through the double opt in process, it’s a common practice among those who want to absolutely ensure that anyone who signs up for their marketing campaign is aware of what they’re doing. This is done to lower the risk of being accidentally identified as spam by forgetful subscribers.
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Posted by: Fred on Friday, 05 August 2011
Opt in email marketing can be a truly effective method of boosting sales and increasing your company’s online profile. But there are a few things that you have to do right. One of the most proven methods is through the use of printable coupons or coupon codes that you can send to your group of contacts to encourage their business. But sometimes, just sending a coupon isn’t enough.
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Posted by: Manas on Wednesday, 22 June 2011
"Arm yourself with effective email marketing tools" isn’t just something people tell you to do because they want you to buy their software. Okay, maybe a few – but if you ask around, you’ll also find that there are plenty...
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Posted by: Kate on Tuesday, 21 June 2011
Email campaign metrics isn’t just a term that people throw around to make themselves look really smart in front of their bosses, or to convince people that they really are a “social media expert” as opposed to an “aspiring social media expert with an emphasis in bovine scatology...
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Posted by: Kate on Monday, 20 June 2011
Here’s something that might be somewhat disconcerting to you if you’re in the business of bulk marketing via email. Your customers’ inboxes are evolving, and in doing so they could greatly impact the effectiveness of your bulk email marketing campaign...
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Posted by: Manas on Monday, 20 June 2011
Email marketers like yourself are discovering that social media swings both ways. Not only can email marketing tools be used to raise awareness of your company’s social media presence, but your social media presence can in turn be used to recruit new mailing list subscribers...
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Posted by: Kate on Monday, 25 April 2011
It’s long been suggested that the email marketing tool most effective at engaging your recipients is information. Information is power, after all, and there’s no better way of bolstering your marketing campaign than by empowering your readers with nuggets of useful data....
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Posted by: Manas on Monday, 24 January 2011
Segmentation of your customer base is quite possibly the most effective email marketing solution there is. It allows you to cater your marketing messages to the individual likes and interests of specific customers, and can work to dramatically increase revenue in a way that a standard bulk email campaign is often incapable of.
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Posted by: Kate on Monday, 27 December 2010
There are many aspects to an effective email marketing campaign, however none is more important than the content of the email message itself. Looking at email marketing best practices, writing effective sales copy that gets your recipients to act should be at the top of anyone’s list.
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