Posted by: Manas on Wednesday, 16 May 2012
Because of an increase in hacking, identity theft, and computer viruses, spam filters have become more sensitive. And even though subscribers can look inside these filters to determine which messages to keep and which to delete, this doesn't mean your message is safe.
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Posted by: Cornelis on Wednesday, 16 May 2012
Start building better and stronger business relationships right from the beginning by asking a few simple questions after a person signs up for your list. Not only does this show you have a genuine interest in their wants and needs, the information you gather can also help you create and effective and powerful email marketing campaign.
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Posted by: Manas on Thursday, 26 April 2012
Continue providing excellent customer service even after subscribers make a purchase with targeted email content. By maintaining this connection, you can recommend other products and services, offer advice about using products, and provide an easy way for subscribers to ask questions days, weeks, or months after they make a purchase.
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Posted by: Cornelis on Thursday, 26 April 2012
For some products and services, email campaigns just don't provide the in-depth information needed to make an informed decision about whether to make a purchase. This is especially true for industrial products and other products designed for business use. If you sell mostly to businesses, use email to get people interested in knowing more about your products, rather than to make a purchase after a few friendly emails.
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Posted by: Manas on Thursday, 26 April 2012
Measuring how well your email campaign is performing can be a full-time job in itself. And while you may have good intentions, spending hours reviewing analytics from email marketing services, web hosts, and other channels isn't much fun. Also, until you truly understand what subscribers want and need, these analytics may not make much sense.
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Posted by: Cornelis on Saturday, 07 April 2012
It happens to everyone - perform a job task often enough and you will have bouts of boredom at times. But when you count on sales coming mostly from the email content you send to subscribers, times of inspiration can quickly turn into times of desperation. Here are a few ways to inspire fresh, new ideas for your email campaign.
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Posted by: Manas on Friday, 30 March 2012
Many smartphones have touch screens that allow people to click through, scroll and perform other actions using their finger tips. And while this has made smartphone use more convenient, email marketers have to be aware of these new features to make email content more interactive and useful for those with touch screen capabilities.
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Posted by: Cornelis on Tuesday, 27 March 2012
More and more email clients (companies that provide email services to subscribers) allow subscribers to enable preview panes for quick viewing. And while this makes going through email a lot faster, if you don't capture subscriber interest using that small 'window,' your email may end up in the trash bin.
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Posted by: Manas on Tuesday, 27 March 2012
One of the perks to marketing via email is that once you build trust, you can make suggestions about future purchases. This allows you to sell more of your own products or other people's through affiliate marketing (this is a form of marketing where you make a commission on every product you sell). With a strong list, you can generate even more sales by making simple suggestions for new or existing products.
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Posted by: Manas on Thursday, 22 March 2012
People love getting something for free – especially when it's something of value. Get more people to sign up for your mailing list by creating a landing page that takes advantage of people's love of free stuff using these tried and true buzzwords and phrases.
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Posted by: Cornelis on Friday, 16 March 2012
Has your email campaign hit a rut? Have sales reached a plateau and you don't know what to do next? Email campaigns like every other type of marketing/advertising method need to be constantly refreshed to maintain customer/client interest. The difficult part is figuring out which components of your campaign to change and which ones to leave alone.
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Posted by: Manas on Thursday, 15 March 2012
Running a charity is not easy. In addition to maintaining a high level of quality for each charitable endeavor your organization takes on, you must also manage employees, raise funds and promote awareness of the organisation itself.
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Posted by: Cornelis on Thursday, 15 March 2012
Feedback from a customer is slightly different than a testimonial. Feedback provides information about a specific detail or process (maybe positive or negative) while a testimonial (mostly positive) focuses on the entire experience. You can use feedback in numerous ways to enhance the quality of an email campaign.
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Posted by: Manas on Wednesday, 14 March 2012
How many emails should you send a subscriber who already made a purchase? Should you keep romancing and chasing them until they're ready to make another purchase? Or should you communicate with them less frequently and follow new leads with renewed vigor? This is a gray area because while you want to encourage repeat business, the truth is you need to keep building your list and increasing first-time sales to stay profitable.
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Posted by: Manas on Tuesday, 13 March 2012
Most email marketing software contains a double opt-in feature that allows you to verify a subscriber really wants to be on your list by sending a confirmation email with link. Subscribers have to click on this link to receive any other messages from you.
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Posted by: Manas on Tuesday, 13 March 2012
SMS notifications about order placement, arrival and other product/service notifications help put customers and clients at ease and increase your ability to provide quality customer service. You can easily automate notifications to reduce your workload.
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Posted by: Cornelis on Tuesday, 13 March 2012
Getting people to renew their membership for membership-based products (skin care, makeup, financial planning, food, wine, etc.) takes planning. Even if people really love receiving products on a monthly, bi-annually, or annually basis, factors such as their financial situation or competition can quickly turn a profitable membership list to a pile of name and addresses that no longer generates a steady income.
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Posted by: Cornelis on Thursday, 23 February 2012
Testing in business marketing is a time honored tradition. Without it, businesses wouldn't know which messages sell the most goods and services. Over time, poor marketing campaigns lead to reduced sales and increased waste - in other words, why spend money on marketing efforts that don't sell well?
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Posted by: Manas on Monday, 22 November 2010
Buying a ready-made bulk email list to use in your email marketing campaign is a tempting thought. For a cost, you don’t have to wait and gather a list of email addresses; they are simply delivered to you with almost no work and no wait. But often, there is more to buying a bulk email list than just paying and receiving marketing success.
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Posted by: Manas on Tuesday, 02 November 2010
Here is a non-technical explanation of the main words and concepts. (Email technologists may want to look away.)
Email deliverability
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