Posted by: Murray on Wednesday, 15 May 2013
At first glance, email blasting may not seem like the nicest thing to do. We’ve all received junky spam emails before, and each time we’re force to hit the “delete” or “spam” buttons is another few seconds wasted to a junk email marketer. But when it comes time to organize a marketing campaign, one fact stares us in the face: email marketing is the higest-ROI marketing platform available today. So how do we implement a mass email campaign without being spammers? Let’s find out…
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Posted by: Racquel on Friday, 26 April 2013
A lot of marketers are engaging in the practice of email marketing to promote their products and services; however some are unaware of the difference between opt-in and spam email marketing. It is quite understandable that the two concepts would be misunderstood; however, there really are key differences between the two, as explained below.
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Posted by: Racquel on Friday, 26 April 2013
Undeniably there is an increase in digital marketing opportunities, so much so that today’s marketers have begun to employ the use of unlimited email marketing software (to great effect). In fact, research data has shown that one of the most cost-effective ways for companies to directly reach a large potential customer base is through email marketing. Given that email marketing is widely being used however, this has unfortunately resulted in a significant increase in spam emails.
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Posted by: Racquel on Friday, 26 April 2013
All marketers will undoubtedly work on creating perfect emails and an autoresponder message that will increase their sales figures and reduce their bounce rates. Deliverability is a very big concern with marketers as no one wants to know that most of their emails are not reaching their customers, which in turn means reduced profit potential.
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Posted by: Racquel on Tuesday, 23 April 2013
As a marketer you may have seen news that Yahoo is retiring old accounts, doing away with products that aren’t widely used and well, essentially engaging in digital house cleaning. Although this is good for Yahoo, as an internet marketer it could spell bad news and can lead to an increase in your bounce rates. Before you get scared it is important to note that the move by Yahoo hasn’t significantly increased bounce rates across the board; however, the results will vary from marketer to marketer.
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Posted by: Vikki on Friday, 19 April 2013
Having a good subscribers’ list is one of the most important aspects involved when you send bulk email online. This takes time, a lot of exposure, patience, and attention. There is no easy way around building a good list for your online marketing campaign, but there are a few steps you can keep in mind to ensure the constant improvement of your email marketing through time.
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Posted by: Murray on Thursday, 11 April 2013
Mass email should be a centerpiece of any business marketing campaign. Everyone is connected to an email account these days, and timely emails are a perfect way to get information out to a receptive audience. The problem, of course, is how to get your recipients to read the information in each email. In this article, I’ll give you a few tips on how to boost your email deliverability rate – and boost your revenues in the process.
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Posted by: Murray on Thursday, 11 April 2013
Despite the rise of social media marketing and other forms of unique marketing content, email marketing is far from dead. 92% of adult internet users still maintain an email account, and most have access to that account all day via PC’s and mobile devices.
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Posted by: Murray on Thursday, 11 April 2013
Email is still one of the most effective marketing strategies available to businesses. Nearly all adults who use the internet maintain email accounts, and most are connected to those accounts throughout the day. Email is still better at delivering timely and tailored messages to all of your potential customers.
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Posted by: Murray on Thursday, 11 April 2013
Despite the rise of social media and other popular marketing platforms, email remains one of the most effective and profitable ways to reach potential customers. With the ability to send bulk email, software that can help you manage your mailing lists, and websites like this one that can advise you on best practices, there’s no excuse for having a subpar email strategy.
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Posted by: Vikki on Monday, 11 March 2013
Mass emailing can sometimes be a very daunting task, as there are way too many factors to consider. Sometimes, you just can’t help but be put in a position wherein you have to compromise among these different factors due to their sheer number. If you are just starting out on your email marketing campaign, taking into consideration these 5 essential keys to a good email campaign is the perfect stepping-stone for future email marketing success.
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Posted by: Vikki on Monday, 11 March 2013
The picture of a perfect email campaign would be where one can send unlimited emails with no repercussions at all. The way things are, though, individuals and ISPs have found ways to protect themselves from unsolicited mail, calling forth the need to orient email campaigns accordingly to these protective measures. Taking the following measures to heart will not only get you better deliverability and click-through rates, it also makes for something pretty close to sending unlimited emails.
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Posted by: Murray on Wednesday, 06 March 2013
I’m going to go out on a limb here and guess that, if you’re reading this blog post, you’ve already got a marketing plan. Whether you’re a pure marketing firm or a brick-and-mortar retail outlet, chances are you at least send an email blast out once in a while to alert your readers of deals or to push other marketing content.
I’m hoping that your email plan is at least “good.” You’ve mastered the basics of a useful email and have managed to steer mostly clear of the spam filters. But what do you do when you’d like to take your e
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Posted by: Brian on Wednesday, 27 February 2013
If you’re an email marketer then you need to avoid ISPs’ blacklists like the plague. If you want to establish yourself as a real authority and start making money from your list, then your reputation is your ticket to success, and without it you’re going to sink like a rock. Too many people think email marketing is as easy as paying for an email blaster program, scraping together some leads, and then spamming them to death with annoying promotions.
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Posted by: Jonathan on Monday, 25 February 2013
If you’re planning on engaging in a bulk emailing campaign, there are key metrics you should be following.
Here’s what you should know to avoid spam traps, tweak your campaigns for the best results and calculate your ROI quickly and easily.
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Posted by: Anita on Monday, 25 February 2013
The ultimate goal of a sender – meaning an email marketer – is to reach their prospect’s inbox, have their message opened, and for the reader to ultimately take some sort of action such as submitting information, subscribing to something, or purchasing a product or service. In practice this sounds simple, but there are several pitfalls and obstacles that pop up which all contribute to “tarnishing” your sender reputation and hindering your progress. That’s why we’re going to address a few of these pitfalls, as well as how you can easi
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Posted by: Joel on Thursday, 14 February 2013
As a cost effective and potentially far-reaching marketing tactic, mass emailing has always been a reliable tool in the inventory of the online marketing fraternity. However, just like with other marketing endeavors – both online and offline – mass emailing also has its fair share of shortcomings.
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Posted by: Rosario on Wednesday, 13 February 2013
Mass email campaigns are a blessing to online product and service providers, but indiscriminate emailing practices can do more harm than good. In order to maintain a high deliverability rate on your emails, there are certain factors you should always remember to minimize. These factors come from your emails, the quantity and frequency with which you send out emails, and your subscribers.
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Posted by: Marta on Tuesday, 12 February 2013
2012 was a year of challenges for the email marketing industry. Regardless of what you might have been told about the rumored death of email marketing, email marketing is in fact alive and kicking. While numbers dropped a little in the last twelve months, there is certainly life left in the industry and there will continue to be so in the foreseeable future.
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Posted by: Rosario on Tuesday, 29 January 2013
You must conduct periodic evaluation of your overall email marketing endeavours in order to gain the most out of the individual campaigns — there’s no shortcut to that. However, most email marketers, particularly those with little or no experience, often face difficulties trying to find the right metrics for the purpose.
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Posted by: Jane on Monday, 21 January 2013
If you are a regular user of mass mail software, then you will already know you can use it for sending out either plain text or HTML formatted emails to your customers. Even though during the past decade a vast majority of bulk email senders were relying on HTML formatting exclusively, the rise of smartphone and tablet technology (and difficulties with getting html to display consistently on them) has brought plain text back into the limelight.
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Posted by: Jules on Wednesday, 16 January 2013
When planned properly and executed well, marketing automation can serve as one of the best weapons an email marketer could have.
Done poorly however, automation can be anything from a waste of time to a PR nightmare.
For better or worse, as an email marketing professional, it’s your job to get a handle on automation and harness that potential for the good of your campaign.
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Posted by: Marta on Wednesday, 16 January 2013
A perfectly segmented list is the Holy Grail of mass email marketing. Even if you’ve narrowed down your list into considerably small chucks, on closer inspection, you can still find yet more segmentation opportunities (if you look hard enough).
Knowing how to segment your email list with the maximum precision comes in very handy for many marketing campaigns, but it’s not the easiest thing to do, especially by ‘hand’.
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Posted by: Anita on Monday, 31 December 2012
Email marketing has always been a highly effective tactic to promote your products and services at the cheapest cost, provided you do it in a right way. The trickiest aspects in the email marketing niche, however, are the legal constraints which usually differ from country to country.
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Posted by: Sonia on Friday, 28 December 2012
Lapsed email subscribers are those to whom you send your promotional email messages regularly - but to no avail. These are the subscribers in your email list that never even click open your messages, let alone read them.
It’s natural if you have always felt the urge to remove them from your list altogether, but wait — what if we tell you that there was a tried and tested method of winning back these lapsed subscribers? Wouldn’t that be just awesome?
Well, read on!
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Posted by: Jane on Friday, 28 December 2012
“Does email list segmentation really work or is it just a myth?”
This happens to be one of the most popular question we are often asked.
The answer is always “YES!”
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Posted by: Sonia on Friday, 28 December 2012
Email is a highly efficient and effective communication channel, and is being increasingly used by online marketers as their weapon of choice to promote themselves to a larger audience.
Email marketing however, is not as simple as writing a few explanatory lines about your new products or services and then sending it out randomly to a large number of people.
If you or your organization is new to email marketing, the following tried and tested strategies may help you to master the art….
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Posted by: Sonia on Thursday, 27 December 2012
With the exponential growth witnessed by social media and its other Web 2.0 siblings, many marketing ‘experts’, both historical and recent, have announced the end of email marketing, as an outdated form of customer communication.
Proving them wrong however, mass email marketing continues to be a critical part of many high profile organizations’ overall marketing endeavors, and is proving to be just as lucrative as ever (especially with the rise of smartphones, allow customers to check their emails anywhere, anytime).
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Posted by: Joel on Thursday, 27 December 2012
ISPs are getting smarter with every passing day, and so are your recipients’ inboxes. When it comes to getting your emails delivered, the dubious tactics that probably worked well till a couple of years or so back may not yield the results today — and if luck is not on your side then you may even find yourself in trouble for violating standard rules set for mass email senders.
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Posted by: Jules on Thursday, 20 December 2012
In today’s world, the ability to analyse and understand your customer’s psyche, their preferences and dislikes, and what they really want, is the key to any successful direct-marketing venture.
But the difference between a successful campaign and a failure is a thin line. This is why more and more marketing professional are today including surveys in their email marketing campaigns.
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Posted by: Jonathan on Monday, 17 December 2012
What’s the secret to real returns from your ecommerce project?
It’s not about having huge traffic to your website.
It’s not about having the lowest priced offering in your market.
It’s not about having a sophisticated social media presence.
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Posted by: Joel on Wednesday, 12 December 2012
Email marketing has always been a low cost, high reward way to promote your business to new and existing consumer bases. When planned and executed properly, it can bless you with a pretty high conversion rate and boost your profit margins significantly.
However, due to intense competition, many online marketers commit serious mistakes while executing their email marketing strategies — mistakes that could be avoided with a little forethought.
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Posted by: Jonathan on Thursday, 06 December 2012
It's a popular line for marketers: 'Email is Dead'.
But just how true is it? Has the rise of social media, text messaging and whatever else is the platform du jour, killed off email marketing for good?
Or have the rumours of email marketing's demise been highly exaggerated?
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Posted by: Jonathan on Friday, 30 November 2012
Most marketers (as well as consumers) feel that automated emails are little more than a pain and hardly ever get a response. While that may be true for 98% of the crowd, there’s something the other 2% does, that makes automated email marketing the most powerful weapon of successful email marketers.
Autoresponders, however, are more than just event-based emails sent at specific intervals to a list of people who have performed a certain action. Actually, they’re the Holy Grail of engagement-driven marketing…
Read on to see what we’re talki
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Posted by: Jules on Wednesday, 28 November 2012
Lapsed email subscribers — the ones to whom you regularly send your promotional email newsletters, but to no avail. Never a click — never an open! No doubt you are often tempted to remove them from your email list in order to boost your sender-reputation; After all the last thing you want is to have yourself flagged as a spammer by ISPs and damage your reputation.
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Posted by: Rosario on Tuesday, 27 November 2012
There are more than a handful of known instances when appending emails have ended up with disastrous consequences for organisations. Indeed, it’s a dirty secret of the marketing community - not just dirty, but potentially damaging too unless you remain careful throughout and avoid committing mistakes. Such as…
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Posted by: Marta on Thursday, 22 November 2012
Email bounces have slowly and gradually emerged as the biggest concerning factor for email marketers around the world today. Apparently, with over 50 percent of all emails sent every day being spam mails, ISPs and internet companies have been pushed to tackle spam mailing, and subsequently, with various email blocking and filtering techniques in effect, email deliverability is becoming a big issue, even for those companies who do not resort to spamming and conduct unique, target-specific email campaigns.
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Posted by: Jonathan on Thursday, 22 November 2012
Many of us have a knee-jerk reaction to the idea of sending text only emails — they’re as dull as dishwater. Surely with all the design options opened up by HTML — images, fonts, colours — that’s the preferable path to go, right?
Well not so fast...
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Posted by: Marta on Thursday, 22 November 2012
Most of us are well aware of the potential of a well-targeted email marketing campaign. Despite this awareness however, most marketers often fail to realize that email marketing can yield the desired outcomes only if the right message gets in front of the right people. Segmenting your email list is one basic strategy that can help you extract the most out of your overall email marketing efforts…
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Posted by: Marta on Thursday, 22 November 2012
It may not be the most earth-shattering revelation, but it bears repeating: Spending increases during the holiday break. If you’re looking to get some of it from your next bulk emailing campaign, you’re going to have to take action to get noticed amongst the flood of emails hitting inboxes at this time of year.
So here is the simple seven-step recipe for making yourself heard over the email noise and getting piece of that holiday spending pie…
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Posted by: Jane on Monday, 12 November 2012
Email marketing, just like all other forms of your multi-dimensional marketing efforts, is a serious task that ought to be handled with the utmost professionalism in order to yield the desired result. Unfortunately an overwhelming proportion of businesses out there in the market today have failed to comprehend this fact; and subsequently they have found themselves at the receiving end of some pretty nasty consequences.
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Posted by: Jane on Monday, 12 November 2012
Email marketing can be rewarding if you follow certain basic principles. On the flipside however, it can also be as disastrous if you deviate from those same principles. The key thing to remember is that having a high volume email client is not the sole factor that can earn you success in your campaign —what you need rather, is a comprehensive plan aimed at winning the trust of your target audience and hopefully converting them into leads.
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Posted by: Melissa on Thursday, 08 November 2012
Believe it or not, customers unsubscribing from your emails can actually be a good thing. If recipients are genuinely not interested in your offers, keeping them on your books has a negative effect on your delivery rates, as unopened, deleted or flagged emails are taken as a warning sign by ISPs. It’s important therefor to have an easy-to-access and professional looking unsubscribe button to keep your list fresh, clean and genuine.
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Posted by: Melissa on Wednesday, 07 November 2012
In order to send unlimited emails, you need to have a list of email addresses. There are a couple of ways in which you can come up with a good email list and some of these include: getting a purchased list, inviting people to sign up to your newsletter online or collecting email addresses. Most people who have an email marketing campaign tend to hire professionals to run the campaign, however this is not always necessary. You can master email marketing on your own. Here’s how you do it...
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Posted by: Melissa on Wednesday, 07 November 2012
Sending bulk emails is a great technique to inform your clients on upcoming promotions, sales, discounts, product info and generally market your business. Building a list of subscribers usually proves to be a hurdle for many marketers with most preferring to take short cuts and buy a list of addresses. What most people do not know is that it is very easy to build an email list. Below are a few tips on how to go about it.
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Posted by: Jaclyn on Tuesday, 06 November 2012
Sending bulk emails in a mass marketing campaign is a great way to spread the word about your business and the products and/or services you offer to both existing and potential customers. However, sending bulk emails often means that your message will go undelivered to a significant percentage of your bulk marketing list if you have not validated the addresses in that list. This article will shed some light on the best practices for email validation in bulk email messaging campaigns.
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Posted by: Melissa on Tuesday, 30 October 2012
An email campaign involves a fair bit of work and a lot analysis. All things considered, it can be a very effective method of driving sales and improving brand visibility. Done improperly however, it can destroy the business you’ve worked so hard to establish.
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Posted by: Melissa on Friday, 26 October 2012
We’ve all heard that we have to master our analytics to compete in the bulk email marketing game, but just what is meant by the term? More important still, is how can we turn it to competitive advantage?
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Posted by: Manas on Friday, 08 June 2012
Staying organized helps you get more done during the day. Since there are many components to running an efficient and successful email marketing campaign, scheduling regular maintenance days allows you to make improvements, reduce or remove unwanted items and materials, and provides more time for marketing and finding subscribers for your list.
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Posted by: on Friday, 08 June 2012
Just as email marketing has evolved, the way you market your campaign to build your list has changed as well. Getting people to sign up for your mailing list requires more than just the promise of quality information. These days, you need to present information in interesting and interactive ways. Outdated terms like 'newsletter' no longer compel people to sign up. Take charge of your campaign using these simple marketing techniques.
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Posted by: Manas on Thursday, 07 June 2012
Adding social media marketing to an existing email marketing campaign can help you connect more often with subscribers or those that just want to drop by to learn more about your goods and services. But with so many platforms to choose from, which ones are the best and most effective? The answer mostly depends on the market in which you sell goods and services.
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Posted by: on Tuesday, 05 June 2012
Measuring the success of email campaigns helps you determine which methods generate more sales and which do not. Instead of focusing on those that do not result in sales, it's better to use your precious time to focus on those marketing methods that prove effective. The problem for most marketers is that there isn't any one single method that works for all online businesses. In some cases, you will have to take from a few methods to create a hybrid that results in sales.
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Posted by: Manas on Tuesday, 05 June 2012
These days it takes more than a fancy and functional website to make online sales. It takes more than a blog, weekly email message, and a few comments on social media pages. These days, you need to harness a combination of marketing methods to build awareness of your business.
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Posted by: on Wednesday, 30 May 2012
Customers demand more than ever these days - customized service, more selection, ability to compare goods and services, heavy discounts, and much, much more. But how savvy are today's customers? Do they know a good deal when they see one? Or do they jump at the lowest price over quality? The answers to these questions are mixed - some customers are just better shoppers than others.
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Posted by: Manas on Thursday, 24 May 2012
When offering an apology to subscribers, you need to make sure the apology is not only sincere, but also warranted. Apologizing for every little thing that goes wrong in your business makes you seem fake and not really sorry at all. This can cause people to opt-out of your email list not only because they don't trust or believe your sincerity, but because you're sending too many messages.
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Posted by: Manas on Wednesday, 23 May 2012
Failing to reach those most likely to purchase your goods and services typically results in fewer sales or worse, the closing of your business. But to reach people, you must find them online, which can be a daunting task. Luckily, there are some tried and true ways to reach people and turn them into subscribers without having to spend hours, days, weeks, or months surfing the Internet trying to draw attention to your email campaigns. These methods are not necessarily new, but with the advent of social media, they aren't as trendy as they used to be
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Posted by: on Friday, 18 May 2012
Loyal customers are difficult to find and keep these days thanks to increased competition and a wider array of goods and services available. But customers that return again and again either really need or want your products, respect your business or enjoy the customer service and special attention they receive. Reward these customers by starting a customer loyalty program.
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Posted by: Manas on Friday, 18 May 2012
Building a mailing list is still one of the best ways to generate online sales. Unfortunately, you have no way of telling whether new subscribers really want to buy from you or if they're just interested in free information. All you can do is provide valuable content, persuade subscribers to visit your website or business location, and wait for them to make a purchase.
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Posted by: Manas on Tuesday, 08 May 2012
If you've noticed the number of people renewing their membership to your website is slowing down, it's time to revamp your marketing campaign. Getting people to renew a membership depends on a number of variables – some of which are beyond your control. But with a few tweaks to email content, you will hopefully see an increase in membership renewals in very little time.
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Posted by: on Tuesday, 03 April 2012
Having a long list of subscribers may or may not lead to more sales. While conventional wisdom may convince you that the more people on your list, the more sales you will make if your list isn't filled with those VERY interested in what you have to sell, it doesn't matter whether you have one hundred or one million people on your list.
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Posted by: on Wednesday, 07 March 2012
To buy or not to buy a mailing list - this topic has been a controversial one since the dawn of modern marketing. The idea of buying a list of people already interested in buying your goods and services may sound appealing, but how do you really know if you're getting a quality list?
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Posted by: Manas on Tuesday, 06 March 2012
Building an email list doesn't have to difficult. If you want to sell more products and services to people, you have to build a profitable list. But if you're still having trouble even after launching a landing page or adding a sign-up box on your website, implement the following to your email marketing campaign today to get more people to sign-up.
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Posted by: on Tuesday, 07 February 2012
Stop losing money and get rid of your inactive and invalid email addresses.
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Posted by: on Friday, 16 December 2011
Effective email list management relies on a lot. It relies on your ability to earn the trust of people so that they’ll see you as a credible source of information, and it relies on you being able to follow a few basic rules that all reputable email marketers follow. One of those basic rules is knowing when to send email marketing messages and when not to. Sound strange? It’s not. Consider this...
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Posted by: Manas on Tuesday, 13 September 2011
Segmentation is a big word. Simply because it has four syllables, it sounds both complicated and somewhat ominous....
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Posted by: on Tuesday, 16 August 2011
Sometimes the best way to learn how to do something right is to do it wrong. Some people take this even a step further, and base their entire education in contact list management on mistakes they were fortunate enough to have recovered from. We don’t suggest taking this approach. Rather, learn from the mistakes of others. Here are some of the biggest blunders that a good contact management software program can save you from making.
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Posted by: on Monday, 08 August 2011
Few people involved in online marketing picture themselves as writers. Granted, there are probably plenty of frustrated novelists out there running business email lists and working hard to build their contacts. But for the most part, online marketers have a tendency to view the craft of writing as something they’d rather not have to deal with. After all, it’s one of the hardest things in the world
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Posted by: on Sunday, 07 August 2011
Sometimes it pays to get a little schizophrenic in your efforts to keep your subscribers engaged. That’s schizophrenic, not psychotic – so stop sharpening the knives and take a closer look at your email list management software program. Here, in this most indispensible of all email marketing tools, you’ll find all you need to ensure that your deadbeat email list subscribers don’t drag your numbers down. Or, worse yet, drop out altogether.
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Posted by: on Sunday, 07 August 2011
Having an email list service is great, sure. It can help you manage your mass email campaigns and report back to you with all sorts of analytics about your delivery success, your click-through rates, and in some cases the kind of information that would make some people’s heads spin – like being able to tell if a recipient of your mass email campaign has forwarded your email to another party. And, even if that second party read the email.
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Posted by: Manas on Saturday, 06 August 2011
There are an awful lot of online businesses out there that have been operating mass email campaigns for years, using all sorts of fancy email tracking software and analyzing statistics to hone their marketing efforts to a science. But lately, with the proliferation of social media platforms, many are moving to ease up on email marketing in their effort to embrace Facebook as a primary means of communicating with their customers. As it turns out, this can be a terrible idea.
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Posted by: Manas on Thursday, 04 August 2011
Specificity is not something that everyone who’s just getting their feet wet in email marketing will gravitate to – at least not in the beginning. But eventually, once you’ve started using list management software and have learned the ropes enough to be able to see the inherent diversity of email campaign management tools, you’ll want to take a closer look.
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Posted by: Manas on Wednesday, 03 August 2011
Specificity is not something that everyone who’s just getting their feet wet in email marketing will gravitate to – at least not in the beginning. But eventually, once you’ve started using list management software and have learned the ropes enough to be able to see the inherent diversity of email campaign management tools, you’ll want to take a closer look.
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Posted by: on Friday, 15 July 2011
Effective email list management depends heavily on your ability to keep bringing in subscribers. You can expect an average yearly churn rate (that’s industry jargon for unsubscribe) upwards of 30 percent.
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Posted by: on Friday, 24 June 2011
SMS marketing campaigns aren’t rocket science, but neither is driving a car – and look how often someone's car ends up smashed against another bumper. In other words, there are about a million ways to mess up an SMS campaign.
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Posted by: on Thursday, 23 June 2011
Contact management software is used to hone the effectiveness of your marketing messages and to keep people interested, but even the best program in the world won’t do you any good if you aren’t able to recruit subscribers....
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Posted by: on Wednesday, 22 June 2011
In order for an SMS marketing campaign to bring a fast return on your investment, you have to build your list quickly. Without doing everything in your power to ensure that everyone gets on board the SMS ASAP, you’re SOL...
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Posted by: on Saturday, 28 May 2011
To many businesses, effective web content management relies not only on drawing visitors to a website, but keeping tabs on them once they’ve come and gone.....
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Posted by: Manas on Sunday, 01 May 2011
Email list management is a fancy way of describing the means by which a company builds up and maintains its list of contacts.....
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Posted by: Manas on Sunday, 27 March 2011
Email archiving plays an integral role in the grand picture of contact list management. Companies that are involved in email marketing have to be able to retain all email communications sent and received—a task much easier said than done, especially for those marketers whose list of contacts extends into the thousands.....
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Posted by: on Wednesday, 09 March 2011
Successful online email marketing starts with a good solid list of email addresses. A quality list can easily be compared to a good set of tools for a mechanic or contractor....
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Posted by: Manas on Thursday, 27 January 2011
Effective email marketing isn’t just about using list management software to do the work for you. Sure, it’s crucial. But a highly functioning online contact management program should never be the only thing of value in your extensive bag of tricks
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Posted by: on Wednesday, 26 January 2011
There’s one thing that list management software won’t do for you, and that’s earn the trust of your customer base. Especially when it comes to their personal details. Let’s face it, a big part of email marketing requires more than just an email address to work effectively
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Posted by: on Friday, 21 January 2011
Studies show that only 22 percent of all email newsletters show their recipients how to add the sender to their email whitelist.
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Posted by: Manas on Thursday, 20 January 2011
While the advantages of building your own bulk email list to buying one from off the internet are quite obvious, actually getting starting with the building process can be a rather daunting task.
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Posted by: Manas on Wednesday, 19 January 2011
When it comes to email marketing many people opt to buy a bulk email list from a company on the internet because that is the easiest way to quickly accumulate enough email addresses to start a campaign with.
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Posted by: on Tuesday, 28 December 2010
Bulk email lists are intriguing to many people trying to spread the word about their company. Whether they are marketing products or services, the thought of streamlining the process with a readymade bulk email list is a smart move to make.
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Posted by: Manas on Tuesday, 07 December 2010
There are many different things that go into running a successful email marketing campaign but one of the most overlooked is email list management...
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Posted by: on Thursday, 25 November 2010
Email list management is a fancy way of describing the means by which a company builds up and maintains its list of contacts. A company will invest in list management software to ensure it’s able to keep up with the demands of a rapidly growing email contact list—the opt-in handlings, the bouncebacks, and the unsubscribe requests.
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Posted by: on Thursday, 25 November 2010
Segmentation is a big word. Simply because it has four syllables, it sounds both complicated and somewhat ominous. But in truth and practice, segmentation is one of the most important functions of list management software that accomplishes two key objectives: saving time and preserving your company’s image. Here’s how:
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