Posted by: Fred on Friday, 18 May 2012
Loyal customers are difficult to find and keep these days thanks to increased competition and a wider array of goods and services available. But customers that return again and again either really need or want your products, respect your business or enjoy the customer service and special attention they receive. Reward these customers by starting a customer loyalty program.
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Posted by: Manas on Friday, 18 May 2012
Building a mailing list is still one of the best ways to generate online sales. Unfortunately, you have no way of telling whether new subscribers really want to buy from you or if they're just interested in free information. All you can do is provide valuable content, persuade subscribers to visit your website or business location, and wait for them to make a purchase.
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Posted by: Manas on Tuesday, 08 May 2012
If you've noticed the number of people renewing their membership to your website is slowing down, it's time to revamp your marketing campaign. Getting people to renew a membership depends on a number of variables – some of which are beyond your control. But with a few tweaks to email content, you will hopefully see an increase in membership renewals in very little time.
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Posted by: Cornelis on Tuesday, 03 April 2012
Having a long list of subscribers may or may not lead to more sales. While conventional wisdom may convince you that the more people on your list, the more sales you will make if your list isn't filled with those VERY interested in what you have to sell, it doesn't matter whether you have one hundred or one million people on your list.
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Posted by: Cornelis on Wednesday, 07 March 2012
To buy or not to buy a mailing list - this topic has been a controversial one since the dawn of modern marketing. The idea of buying a list of people already interested in buying your goods and services may sound appealing, but how do you really know if you're getting a quality list?
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Posted by: Manas on Tuesday, 06 March 2012
Building an email list doesn't have to difficult. If you want to sell more products and services to people, you have to build a profitable list. But if you're still having trouble even after launching a landing page or adding a sign-up box on your website, implement the following to your email marketing campaign today to get more people to sign-up.
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Posted by: Cornelis on Tuesday, 07 February 2012
Stop losing money and get rid of your inactive and invalid email addresses.
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Posted by: Cornelis on Friday, 16 December 2011
Effective email list management relies on a lot. It relies on your ability to earn the trust of people so that they’ll see you as a credible source of information, and it relies on you being able to follow a few basic rules that all reputable email marketers follow. One of those basic rules is knowing when to send email marketing messages and when not to. Sound strange? It’s not. Consider this...
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Posted by: Manas on Tuesday, 13 September 2011
Segmentation is a big word. Simply because it has four syllables, it sounds both complicated and somewhat ominous....
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Posted by: Fred on Tuesday, 16 August 2011
Sometimes the best way to learn how to do something right is to do it wrong. Some people take this even a step further, and base their entire education in contact list management on mistakes they were fortunate enough to have recovered from. We don’t suggest taking this approach. Rather, learn from the mistakes of others. Here are some of the biggest blunders that a good contact management software program can save you from making.
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Posted by: Cornelis on Monday, 08 August 2011
Few people involved in online marketing picture themselves as writers. Granted, there are probably plenty of frustrated novelists out there running business email lists and working hard to build their contacts. But for the most part, online marketers have a tendency to view the craft of writing as something they’d rather not have to deal with. After all, it’s one of the hardest things in the world
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Posted by: Fred on Sunday, 07 August 2011
Sometimes it pays to get a little schizophrenic in your efforts to keep your subscribers engaged. That’s schizophrenic, not psychotic – so stop sharpening the knives and take a closer look at your email list management software program. Here, in this most indispensible of all email marketing tools, you’ll find all you need to ensure that your deadbeat email list subscribers don’t drag your numbers down. Or, worse yet, drop out altogether.
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Posted by: Cornelis on Sunday, 07 August 2011
Having an email list service is great, sure. It can help you manage your mass email campaigns and report back to you with all sorts of analytics about your delivery success, your click-through rates, and in some cases the kind of information that would make some people’s heads spin – like being able to tell if a recipient of your mass email campaign has forwarded your email to another party. And, even if that second party read the email.
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Posted by: Manas on Saturday, 06 August 2011
There are an awful lot of online businesses out there that have been operating mass email campaigns for years, using all sorts of fancy email tracking software and analyzing statistics to hone their marketing efforts to a science. But lately, with the proliferation of social media platforms, many are moving to ease up on email marketing in their effort to embrace Facebook as a primary means of communicating with their customers. As it turns out, this can be a terrible idea.
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Posted by: Manas on Thursday, 04 August 2011
Specificity is not something that everyone who’s just getting their feet wet in email marketing will gravitate to – at least not in the beginning. But eventually, once you’ve started using list management software and have learned the ropes enough to be able to see the inherent diversity of email campaign management tools, you’ll want to take a closer look.
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Posted by: Manas on Wednesday, 03 August 2011
Specificity is not something that everyone who’s just getting their feet wet in email marketing will gravitate to – at least not in the beginning. But eventually, once you’ve started using list management software and have learned the ropes enough to be able to see the inherent diversity of email campaign management tools, you’ll want to take a closer look.
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Posted by: Cornelis on Friday, 15 July 2011
Effective email list management depends heavily on your ability to keep bringing in subscribers. You can expect an average yearly churn rate (that’s industry jargon for unsubscribe) upwards of 30 percent.
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Posted by: Fred on Friday, 24 June 2011
SMS marketing campaigns aren’t rocket science, but neither is driving a car – and look how often someone's car ends up smashed against another bumper. In other words, there are about a million ways to mess up an SMS campaign.
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Posted by: Cornelis on Thursday, 23 June 2011
Contact management software is used to hone the effectiveness of your marketing messages and to keep people interested, but even the best program in the world won’t do you any good if you aren’t able to recruit subscribers....
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Posted by: Fred on Wednesday, 22 June 2011
In order for an SMS marketing campaign to bring a fast return on your investment, you have to build your list quickly. Without doing everything in your power to ensure that everyone gets on board the SMS ASAP, you’re SOL...
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Posted by: Fred on Saturday, 28 May 2011
To many businesses, effective web content management relies not only on drawing visitors to a website, but keeping tabs on them once they’ve come and gone.....
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Posted by: Manas on Sunday, 01 May 2011
Email list management is a fancy way of describing the means by which a company builds up and maintains its list of contacts.....
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Posted by: Manas on Sunday, 27 March 2011
Email archiving plays an integral role in the grand picture of contact list management. Companies that are involved in email marketing have to be able to retain all email communications sent and received—a task much easier said than done, especially for those marketers whose list of contacts extends into the thousands.....
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Posted by: Fred on Wednesday, 09 March 2011
Successful online email marketing starts with a good solid list of email addresses. A quality list can easily be compared to a good set of tools for a mechanic or contractor....
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Posted by: Manas on Thursday, 27 January 2011
Effective email marketing isn’t just about using list management software to do the work for you. Sure, it’s crucial. But a highly functioning online contact management program should never be the only thing of value in your extensive bag of tricks
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Posted by: Cornelis on Wednesday, 26 January 2011
There’s one thing that list management software won’t do for you, and that’s earn the trust of your customer base. Especially when it comes to their personal details. Let’s face it, a big part of email marketing requires more than just an email address to work effectively
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Posted by: Fred on Friday, 21 January 2011
Studies show that only 22 percent of all email newsletters show their recipients how to add the sender to their email whitelist.
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Posted by: Manas on Thursday, 20 January 2011
While the advantages of building your own bulk email list to buying one from off the internet are quite obvious, actually getting starting with the building process can be a rather daunting task.
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Posted by: Manas on Wednesday, 19 January 2011
When it comes to email marketing many people opt to buy a bulk email list from a company on the internet because that is the easiest way to quickly accumulate enough email addresses to start a campaign with.
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Posted by: Fred on Tuesday, 28 December 2010
Bulk email lists are intriguing to many people trying to spread the word about their company. Whether they are marketing products or services, the thought of streamlining the process with a readymade bulk email list is a smart move to make.
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Posted by: Manas on Tuesday, 07 December 2010
There are many different things that go into running a successful email marketing campaign but one of the most overlooked is email list management...
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Posted by: Cornelis on Thursday, 25 November 2010
Email list management is a fancy way of describing the means by which a company builds up and maintains its list of contacts. A company will invest in list management software to ensure it’s able to keep up with the demands of a rapidly growing email contact list—the opt-in handlings, the bouncebacks, and the unsubscribe requests.
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Posted by: Fred on Thursday, 25 November 2010
Segmentation is a big word. Simply because it has four syllables, it sounds both complicated and somewhat ominous. But in truth and practice, segmentation is one of the most important functions of list management software that accomplishes two key objectives: saving time and preserving your company’s image. Here’s how:
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