Posted by: Fred on Friday, 18 May 2012
Thanks to the increasing popularity of mobile devices such as smartphones and tablet computers, more and more people check their email and surf the web when away from their laptop or PC. From a marketing standpoint, this is great news because now Internet marketers and business owners have even more opportunities to reach valued customers. But if you don't take the time to optimize email campaigns to suit smaller devices, you may actually lose subscribers.
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Posted by: Manas on Friday, 16 March 2012
One of the best ways to drive traffic to your website is by creating a mobile campaign that gets people excited about what you have to offer. As the number of people who carry smartphones increases, you now have more opportunities to get people to your website to make a purchase or at least learn more about what you have to offer.
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Posted by: Manas on Thursday, 15 March 2012
Running a charity is not easy. In addition to maintaining a high level of quality for each charitable endeavor your organization takes on, you must also manage employees, raise funds and promote awareness of the organisation itself.
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Posted by: Manas on Wednesday, 15 February 2012
Ever receive an email with a boring, forgettable subject line? What did you do? If you're like most people, you probably did one of two things: Hit Delete or put the message in a 'get to it later' folder. Writing perfect subject lines takes practice, but it's a skill that will serve you well if you want to increase open rates and make sure people read your messages.
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Posted by: Cornelis on Wednesday, 15 February 2012
Many Internet marketers use autoresponder programs to generate and send out mass emails. But these types of emails really generate sales? Or do they turn subscribers off? The answer is that it really comes down to how you use them.
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Posted by: Manas on Tuesday, 14 February 2012
Special offers such as discount coupons, reduced rates, percentage off for new subscribers and other offers increase sales and help create and retain loyal customers. But for some marketers, striking that balance between presenting a special offer and overusing offers can become problematic. After all, what's so special about an offer if you provide it on a regular basis?
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Posted by: Cornelis on Tuesday, 14 February 2012
The amount of bulk email you send may keep subscribers interested in purchasing your goods and services or may turn them off completely. As communication becomes more computer-based, inboxes all over the world are filling up fast (this is not always a good thing for Internet marketers).
What this means for you is less time to entice and make a sale - it also means you need to be very careful about not sending too much messages as you run the risk of instant deletions or increased opt-out requests.
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Posted by: Cornelis on Monday, 13 February 2012
To build and maintain trust and respect, subscribers must feel appreciated and cherished for spending their time reading your message. Let them know you value their time by creating professional bulk emails that demonstrate how you feel about your business and subscribers. Not only will this increase open rates, it may also increase sales – which are the true purpose of any email campaign.
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Posted by: Cornelis on Friday, 10 February 2012
Many newbie Internet marketers think they have it all figured out when it comes to email marketing - the right products, killer copy, the right amount of urgency in email messages balanced with informative and useful information. And while they may be right about one or two things - sales (or lack of) may be saying something else
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Posted by: Manas on Friday, 20 January 2012
If there's a great way to run an effective text marketing campaign, it's this: Take a look at the top three things that most marketers forget to do and do them. Too simple to work? That's what they said about the paper airplane. OK, maybe they didn't say that, but you get the gist. Below are the three most often overlooked SMS marketing campaign musts that you'd be nuts to ignore...
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Posted by: Cornelis on Friday, 06 January 2012
A study by The Neilsen Company revealed that on average, women SMS more than men...
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Posted by: Fred on Saturday, 24 December 2011
You probably already know this. If not, you will in a second. Successful SMS marketing is completely dependent upon your ability to express what you want to say in the fewest amount of words possible. Sure, mobile marketing software will help keep you in line to make sure your messages don’t exceed 160 characters – but it can’t get creative for you. This one’s on you. Here are a few tips to help you out...
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Posted by: Fred on Monday, 21 November 2011
If the extent of your ideas about how to operate an SMS bulk marketing campaign is having the ability to send real-time messages to your customers about upcoming sales and events, you’re only scratching the surface. SMS marketing goes far beyond simple one-way communication and can even encompass back and forth dialogue—albeit not quite the kind you might expect from a traditional email or social media marketing campaign.
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Posted by: Manas on Sunday, 13 November 2011
Some business owners have the tendency to get stingy with their coupons. It’s understandable, if from a purely monetary perspective. You can’t afford to give free stuff away all the time. If you did, you wouldn’t stay in business very long. But, coupons serve a valuable purpose in that they encourage return business and can bring in new customers. If you’re dubious about the value of offering coupons via mobile SMS marketing or if you’ve ever been guilty of policing the use of coupons by your customers, this article is for you.
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Posted by: Cornelis on Saturday, 12 November 2011
We’ve discussed it plenty of times before and, by now, if it’s not something that’s ingrained into your subconscious, it certainly ought to be: SMS marketing should always offer some sort of monetary incentive to the customer.
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Posted by: Fred on Friday, 11 November 2011
Some businesses that have online survey software look at the option of SMS survey software as superfluous, especially in light of the fact that they can always solicit the opinions of their customers via email or online. But giving your customers the option of taking a survey via their mobile devices can be a mighty beneficial SMS campaign tool.
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Posted by: Manas on Tuesday, 08 November 2011
Face it, SMS marketing tools are only good if there’s a reciprocal benefit. If you’re a business owner using SMS marketing software to get the word out about your company, then that benefit is obviously greater exposure and increased business. But, what’s the benefit that you’re giving to those customers who have been goodly enough to allow you to market directly to their mobile devices? If your answer isn’t “big savings,” then you might want to reconsider your entire mobile marketing campaign.
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Posted by: Cornelis on Friday, 12 August 2011
SMS marketing can be a tricky beast, which is why it’s so important that anyone considering testing the mobile marketing waters gets themselves hooked up with a high quality SMS campaign tool that can cut the learning curve in half. But one of the trickiest parts of SMS marketing is having to cram an awful lot of information into a very compact medium of 160 characters or fewer. While this can present its fair share of challenges, it can actually work in your favor.
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Posted by: Cornelis on Thursday, 11 August 2011
SMS bulk marketing is getting an awful lot of online marketers excited. Giddy, you might even say. It seems as if everyone involved in online marketing is looking at SMS marketing as the next great selling tool, much in the same way that email was first looked on in the “old days” before the advent of mobile technology and social media channels. So why all the excitement over mobile marketing? In a nutshell, because it’s got a foolproof penetration rate.
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Posted by: Manas on Thursday, 11 August 2011
The concept of email to SMS just got a bit deeper, with one of the most recent advancements in lead management extending to the realm of SMS and texting. Many SMS marketing software developers are beginning to experiment with enlisting mailing list recipients through cell phone messages, which could see huge improvements over traditional methods of building business contacts.
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Posted by: Manas on Tuesday, 09 August 2011
If you’re of a mind that mobile marketing campaigns aren’t as important as traditional email marketing and direct marketing methods, you’d do well to pay attention to what some of the titans of industry are doing in the area of mobile. According to a recent report, Ford (as in the motor company) is introducing plans to manufacture cars that are tied in with smartphone technology. If this isn’t indication that you should take a closer look at how you can use mobile marketing software to your own benefit, perhaps nothing is.
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Posted by: Manas on Tuesday, 09 August 2011
If you’ve never really considered the business possibilities that you could tap into using an SMS marketing solution, then mull over this mind blowing fact: there are more cell phones in the world than there are TVs and computers.
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Posted by: Fred on Monday, 08 August 2011
To pull off a successful SMS marketing campaign, you have to have a few things going for you. One of those things is the right SMS marketing software which is the equivalent of having an extremely capable, supremely intelligent brain at your disposal to carry out your wishes and perform functions that would otherwise confuse mere mortals. But beyond that, the rest is on you.
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Posted by: Fred on Saturday, 06 August 2011
If there’s one thing that holds a lot of companies back from leaping headfirst into developing mobile marketing campaigns, it’s the fear that their efforts will come off irrelevant. Or worse yet, outdated and crude. Nobody wants to throw their hat into the ring only to find out that their efforts have already been one-upped by a much more creative competitor. But mobile marketing statistics tell us an encouraging story about the cell phone users of tomorrow.
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Posted by: Cornelis on Friday, 05 August 2011
If you haven’t already taken the plunge into text marketing and SMS advertising, get hold of a good SMS marketing software program and get cracking. Here is one great idea to help kick off your mobile marketing campaign.
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Posted by: Fred on Sunday, 17 July 2011
Brevity is a certainly a crucial part of SMS marketing, but wordiness is not the only way to lose subscribers. Look out for these common mistakes to ensure your subscribers stay engaged with your campaigns.
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Posted by: Manas on Saturday, 16 July 2011
Email to SMS can be one of the most useful email campaign tools in your bag of tricks. Essentially, it’s the practice of sending an email message – and if you’re using it for marketing purposes, it’ll be a mass email message to a hopefully huge list of active, subscribed followers – to your recipient’s cell phone.
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Posted by: Fred on Monday, 11 July 2011
The last thing any marketer wants is to get in trouble for doing his job. With email marketing, what is legal and ethical have been pretty well defined by CAN-SPAM and common sense.....
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Posted by: Manas on Wednesday, 29 June 2011
Customers love choice, and the company who’s trying to win repeat business is smart to know this. However, there are some instances where too much choice can be a problem – like when implementing mobile marketing strategies...
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Posted by: Cornelis on Tuesday, 28 June 2011
You’ve probably already heard plenty about the need to engage your customers through mobile SMS marketing. Forget hitting them up with static advertisements for your place of business or your goods and services – you want to use exciting, even thought provoking methods of keeping their interest...
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Posted by: Manas on Monday, 27 June 2011
Using SMS marketing software can be powerful and, depending on the program that you’re using, relatively simple. But it’s also fraught with challenges, the least of which are technical...
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Posted by: Fred on Monday, 27 June 2011
Mobile marketing software can do a lot of things, but it can’t do your creative thinking for you. If you’re using an SMS marketing solution to improve business by sending promotional reminders to your customer base by cell phone, there are a few tricks you can employ...
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Posted by: Cornelis on Friday, 24 June 2011
Text has become the preferred method of communication among the civilized, cell phone-wielding masses. And SMS marketing is catching up fast, enabling business owners like yourself to remind your customers about time sensitive discounts and fostering the kind of intimate engagement people in your line of work could only have dreamed of 10 years ago.
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Posted by: Manas on Sunday, 29 May 2011
Text message marketing can be an effective method of promoting your company’s brand. But in order for a business text messaging campaign to really get off the ground, sometimes it’s smart to give something in return for your customer’s precious digits.....
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Posted by: Fred on Wednesday, 18 May 2011
By now, most marketers are well aware of how to treat email marketing due to the CAN-SPAM act...
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Posted by: Manas on Monday, 16 May 2011
SMS advertising has been slow to take hold in the United States but a recent study by Text2VIP shows that it definitely has an impact on consumer behavior.....
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Posted by: Fred on Monday, 09 May 2011
By now, most marketers are well aware of how to treat email marketing due to the CAN-SPAM act. However not any make the connection when it comes to mass text messaging as part of an SMS campaign.....
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Posted by: Cornelis on Monday, 02 May 2011
Just about everyone carries a mobile phone these days and as a result, mobile marketing is the fastest-growing segment in the marketing industry.....
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Posted by: Manas on Tuesday, 26 April 2011
The next time you hear someone tell you that your bulk SMS marketing campaign could use a bit of concatenation, don’t take offense....
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Posted by: Fred on Monday, 18 April 2011
A recent prediction from one of the world’s biggest auditing and consulting firms, Deloitte, has shed light on the importance of businesses to get on the SMS advertising and text marketing bandwagon. According to Deloitte, in 2011 over 50 percent of all computers sold will be hand held.....
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Posted by: Cornelis on Sunday, 17 April 2011
The path that leads to the future of marketing has been laid, and it’s lined with smartphones and mobile devices. Whether companies tread carefully or throw caution to the wind, one thing is without question: the need to move forward is absolutely critical.....
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Posted by: Cornelis on Saturday, 09 April 2011
It’s an established fact that bulk marketing campaigns that incorporate social media sharing icons in their email messages see a vastly increased number of click-through rates....
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Posted by: Cornelis on Thursday, 07 April 2011
There are great benefits to using SMS marketing software that you’ve probably considered, and some you might not have. Remember, text message marketing is a lot different from standard email marketing—people can get fussy about what comes to their email inbox, but they can be downright persnickety in their intolerance for SMS marketing tactics....
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Posted by: Manas on Wednesday, 06 April 2011
To text or not to text—that is the question. Not exactly Shakespeare, but it’ll do, at least to get the ball rolling on your options for SMS marketing and whether or not it’s a good idea to begin with....
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Posted by: Fred on Monday, 28 March 2011
Selecting the right SMS marketing software may not be as simple as you think—then again, if you’ve been worrying about it and over thinking it, you might discover that it’s far easier than you’d imagined....
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Posted by: Manas on Thursday, 10 March 2011
SMS advertising is quickly becoming the standard for many email marketers who have recognized that these days, the best way to reach someone quickly is through a direct text message to their mobile device....
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Posted by: Fred on Saturday, 29 January 2011
If your company has not yet considered SMS marketing as a viable strategy for getting your message out to prospective customers then maybe it is time to rethink some of your strategies. Text message marketing is one of the hottest trends in marketing—not only because it seems cool but because it works.
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Posted by: Manas on Friday, 28 January 2011
Text message marketing is a great avenue for getting your message in front of recipients who really want to hear what you have to say. However, SMS marketing is generally thought of as a successful strategy when it comes to marketing to consumers
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Posted by: Cornelis on Tuesday, 07 December 2010
SMS advertising has been slow to take hold in the United States but a recent study by Text2VIP shows that it definitely has an impact on consumer behavior.
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Posted by: Manas on Tuesday, 07 December 2010
By now, most marketers are well aware of how to treat email marketing due to the CAN-SPAM act. However not any make the connection when it comes to mass text messaging as part of an SMS campaign. Unfortunately for these people, they are violating the law.
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Posted by: Cornelis on Monday, 06 December 2010
SMS advertising has been slow to take hold in the United States but a recent study by Text2VIP shows that it definitely has an impact on consumer behavior....
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Posted by: Fred on Thursday, 25 November 2010
Just about everyone carries a mobile phone these days and as a result, mobile marketing is the fastest-growing segment in the marketing industry. SMS marketing makes it easy for marketers to get a higher rate of deliverability than email messaging since there are currently no filters that block text message marketing, and the open rates are much higher as people often quickly read their incoming text messages.
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Posted by: Fred on Thursday, 25 November 2010
The last thing any marketer wants is to get in trouble for doing his job. With email marketing, what is legal and ethical have been pretty well defined by CAN-SPAM and common sense. However, as SMS marketing becomes more of a go-to strategy for many, the lines of what is right and wrong are not as clearly defined.
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