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Multi-Channel Marketing Blog


Every day our content team produces 2-3 awesome blog posts
helping you keep up to date with the latest news.

 
Posted by: Rosario on Wednesday, 16 January 2013

The role of your email newsletter is not confined to reaching out to your existing and potential customer bases via their email inboxes. With a little additional effort, you can easily revamp them to promote your brand pages on various social media sites. All you need to do is develop a well-defined strategy (alongside with a roadmap to execute it) and the result could well be visible within a few weeks.

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What’s the secret to real returns from your ecommerce project? It’s not about having huge traffic to your website. It’s not about having the lowest priced offering in your market. It’s not about having a sophisticated social media presence.

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It may not be the most earth-shattering revelation, but it bears repeating: Spending increases during the holiday break. If you’re looking to get some of it from your next bulk emailing campaign, you’re going to have to take action to get noticed amongst the flood of emails hitting inboxes at this time of year. So here is the simple seven-step recipe for making yourself heard over the email noise and getting piece of that holiday spending pie…

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Posted by: on Wednesday, 16 May 2012

Depending on your niche, getting subscriber's to participate in a survey, poll, or leave comments on your blog or social media pages can be frustrating and exhausting. To encourage people to participate, you must do more than send a link or ask people to post comments about goods and services. You have to convince them that it's in their best interest to do so.

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Posted by: Manas on Monday, 05 December 2011

Good online survey metrics tools allow you to measure your marketing success. Survey marketing tools help you plan programs and then compare your results against a meaningful benchmark or baseline.

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Posted by: on Monday, 28 November 2011

Creating online surveys usually translates to more website traffic. When you combine them with email surveys, you also often create a more engaged customer base.

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Good online survey metrics tools allow you to measure your marketing success. Survey marketing tools help you plan programs and then compare your results against a meaningful benchmark or baseline.

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Posted by: on Monday, 17 October 2011

Creating online surveys usually translates to more website traffic. When you combine them with email surveys, you also often create a more engaged customer base.

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Posted by: Manas on Thursday, 25 August 2011

Email survey software is essential for any company that wants to query their customer base about how they’re doing and what they need to do in order to improve. It’s not just a way to give your customers a place to air their grievances – although an online survey does serve to satisfy this need, as well – but also to let them know that their voices are heard, and the feedback they have valuable. Online survey tools present the information to you in a plain language that anyone with even a bit of marketing experience can comprehend.

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Posted by: on Saturday, 13 August 2011

Email survey software is great for taking all of the answers that you’ve received from your survey participants, throwing them into a mixer, and spitting out results that’ll likely cause you to cock your head in confusion. Processing survey results and translating them into measurable indicators is a tough job, and unless you’ve got some serious schooling in the matter it’s best to leave that job up to the survey tool.

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Posted by: Manas on Friday, 12 August 2011

So often, online marketers spend their time reviewing email delivery statistics and attempting to decipher their significance. This can tell you an awful lot about what you’re doing right versus what you’re doing wrong, and through trial and error you can make great headway in perfecting your marketing campaign. But the most effective way is

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A good online survey service is essential when preparing to poll your list subscribers. Not only will it help you create a structured, logical survey, but it’ll also give you valuable insight into how to turn those results into information you can use to improve the value of your services and fix what needs fixing. But an online survey builder will only do so much. There are some things that are entirely on you to ensure success.

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Posted by: on Thursday, 11 August 2011

We live in a busy world, and those involved in online marketing don’t need to be reminded of the fact that every customer that opens an email or clicks a desired link represents something of a minor miracle.

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Using email survey software makes it easy to take the pulse of your list subscribers and turn their results into quantifiable information that you can use to perfect your marketing methods. But simply because you create an email survey doesn’t mean that your customer base will actually participate in it.

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Online survey tools are critical in collecting the valuable opinions of your customers. Not only do they help create a user friendly interface that’s easy on the eyes for participants, but they also deliver the results back to you in an organized manner that’ll help you make heads or tails of it all.

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You don’t have to have been caught on the phone by an overly eager representative of your favorite store or service provider to understand the inherent value of email surveys...

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Posted by: on Wednesday, 06 July 2011

Maybe you’re wondering what all the hubbub is over email marketing surveys. It could even be that you don’t think they apply to your business...

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Email surveys are used primarily to take the temperature of your audience. By the information you get back, you can be clued in to issues as broad ranging as customer service to the quality of your goods and services.

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Posted by: on Thursday, 30 June 2011

Most online survey tools will give you everything you need to create a survey that looks lively enough to keep your audience’s interest, and has the tools necessary to be able to take the information returned and give you an idea of what it all means...

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Posted by: on Wednesday, 29 June 2011

If you’ve ever tried to pull together a survey of any kind, you probably learned pretty quickly why some people go to college just to master it. It’s not rocket science – in fact, may even be more difficult...

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Website surveys and email surveys are vital to determining how your company is doing in the eyes of your customers. But with a market seemingly flooded with survey software programs, how can you really determine which is right for your purposes...

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Posted by: on Thursday, 19 May 2011

Email surveys are a great way to take the pulse of your customer base and help calibrate your company’s performance with respect to the people that matter most...

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Posted by: Manas on Thursday, 12 May 2011

Like anything that has to do with your website, choosing online survey software requires some intensive research. Most people have seen websites that simply throw a survey up....

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Posted by: on Tuesday, 03 May 2011

People usually take online surveys because they are A) looking for something to do or B) they are getting something in return. Online marketing surveys are great because they provide marketers with valuable information......

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Posted by: Manas on Tuesday, 03 May 2011

In any economy, cost is going to be the first thing looked at when choosing and online survey software application.....

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Posted by: on Wednesday, 27 April 2011

Running a business can sometimes be a bit like feeling your way around in the dark, especially if your contact with your customer base is limited.....

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Posted by: on Friday, 22 April 2011

Blogs and social networks are popular because they allow for immediate feedback from customers and the opportunity for a business to immediately interact with their customers.....

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Posted by: Manas on Tuesday, 19 April 2011

The use of surveys as a tool to gauge customer satisfaction and dictate company direction is a practice that far outdates the creation of the internet and the advent of social media marketing—but its relevance has never been greater, as the growth of online survey marketing indicates.....

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Posted by: on Tuesday, 19 April 2011

MaxMail HQ, a company that specializes in maximizing the efforts of online marketers and businesses interested in expanding the scope of their customer base through smart mailing list tactics, has announced an unprecedented $1 trial period for new customers.....

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Posted by: on Tuesday, 29 March 2011

Web based survey software can really make creating a customer survey an easy process. And when it comes to analytics, a good software package is a necessity....

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Email surveys have been a proven way for marketers to collect data from their customers for some time. Yet while email surveys are a standard in the industry, not all surveys are created equally. When it comes to survey design, not everyone writes questions that are effective at collecting data as accurately as others....

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Posted by: on Friday, 11 March 2011

Email has become an integral part of how people do business and email surveys have become a perfect way for marketing teams to collect data and opinions from their customers....

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Posted by: Manas on Tuesday, 01 February 2011

Choosing the right online survey software is usually the first thing marketers look at when instituting surveys as part of their market research strategy. Online survey software is important because no one wants to spend money on an application that doesn’t do everything they want or expect, the problem is they often don’t know what they want until after they have spent a good portion of their budget on the software itself.

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Posted by: Manas on Monday, 31 January 2011

It's true that the right online survey software can make or break the success of your online marketing surveys. However, there are other aspects of your plan that need equal consideration. Unfortunately, most marketing teams become so focused on buying marketing survey software that they forget that online survey tools are only just that—tools.

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Choosing the right online survey software is usually the first thing marketers look at when instituting surveys as part of their market research strategy. Online survey software is important because no one wants to spend money on an application that doesn’t do everything they want or expect,

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Posted by: on Wednesday, 08 December 2010

Website surveys and email surveys are vital to determining how your company is doing in the eyes of your customers...

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Posted by: Manas on Wednesday, 08 December 2010

Email surveys are a great way to take the pulse of your customer base and help calibrate your company’s performance with respect to the people that matter most....

Read more



Posted by: Manas on Thursday, 25 November 2010

People usually take online surveys because they are A) looking for something to do or B) they are getting something in return. Online marketing surveys are great because they provide marketers with valuable information. But using email survey software to deliver targeted questions to your customers may actually be a better way to gather important feedback—especially when it comes to assessing why a customer abandoned their online shopping cart.

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Posted by: on Thursday, 25 November 2010

In any economy, cost is going to be the first thing looked at when choosing and online survey software application. However, once you have determined which tools fit in you budget for online marketing surveys, its time to look at features.

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Posted by: on Thursday, 25 November 2010

Like anything that has to do with your website, choosing online survey software requires some intensive research. Most people have seen websites that simply throw a survey up. Some of them don’t work, some are outdated, and some are just plain unprofessional looking.

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Posted by: Manas on Wednesday, 27 October 2010

Email marketing is only effective if the marketing message actually makes it to your subscribers inbox. However, thanks to the "Bad Apples", some genuine email marketers and their messages often get trapped in Spam Filters and the sender is often painted with the same brush as a serial spammer.

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