Posted by: Anita on Wednesday, 01 May 2013
As traditional marketing methods such as radio, TV, and newspaper advertising continue to decline in popularity, bulk emailing remains a growing source of focus for getting the word out about a product and driving sales. While the practice of unlimited email marketing initially seemed to be tarnished by the actions of a few bad apples known as spammers, legislation such as the CAN SPAM act of 2003 codified acceptable practices in the industry. This allowed for its continued growth as well as the entry of many major corporations into the email mark
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Posted by: Vikki on Friday, 19 April 2013
Having a good subscribers’ list is one of the most important aspects involved when you send bulk email online. This takes time, a lot of exposure, patience, and attention. There is no easy way around building a good list for your online marketing campaign, but there are a few steps you can keep in mind to ensure the constant improvement of your email marketing through time.
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Posted by: Murray on Thursday, 11 April 2013
Despite the rise of social media marketing and other forms of unique marketing content, email marketing is far from dead. 92% of adult internet users still maintain an email account, and most have access to that account all day via PC’s and mobile devices.
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Posted by: Murray on Thursday, 11 April 2013
An email marketing campaign is an essential component for any small business. Whether you’re a mom and pop grocery store or an internet marketing firm, email is a powerful way to reach a wide segment of the population and provide them with relevant content. If you’re just starting out, however, you may find the process daunting. After all, the ability to send unlimited emails is a relatively new development and can be a little foreign to some business owners.
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Posted by: Brian on Thursday, 07 March 2013
There are multiple factors to getting customers through email marketing; transforming your subscribers into buyers. We’re going to address a few here so that you can make the shift in your online email marketing efforts and start building a solid online business that pays the bills.
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Posted by: Jonathan on Monday, 25 February 2013
If you’re planning on engaging in a bulk emailing campaign, there are key metrics you should be following.
Here’s what you should know to avoid spam traps, tweak your campaigns for the best results and calculate your ROI quickly and easily.
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Posted by: Rosario on Tuesday, 29 January 2013
You must conduct periodic evaluation of your overall email marketing endeavours in order to gain the most out of the individual campaigns — there’s no shortcut to that. However, most email marketers, particularly those with little or no experience, often face difficulties trying to find the right metrics for the purpose.
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Posted by: Rosario on Thursday, 24 January 2013
Larger opt in lists always yield better results — it’s an obvious and undeniably proven fact. Having a list full of targeted people to whom you can send out your promotions, content or any important message with just a few clicks of the mouse is something that every email marketer dreams of. And need we say, such a list is capable of delivering you everything that you want your email marketing efforts to yield. To help you out with this task, we’ve put together the following essential tactics of boosting an opt-in list…
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Posted by: Rosario on Wednesday, 16 January 2013
The role of your email newsletter is not confined to reaching out to your existing and potential customer bases via their email inboxes. With a little additional effort, you can easily revamp them to promote your brand pages on various social media sites. All you need to do is develop a well-defined strategy (alongside with a roadmap to execute it) and the result could well be visible within a few weeks.
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Posted by: Anita on Wednesday, 16 January 2013
Growing your email list with qualified subscribers is always the best way to enhance your email marketing strategy. The true beauty of an ever-expanding email list lies in the fact that it can help you boost your email marketing campaigns on its own — no extra work or change of strategy is required.
If you’re looking for new ideas to grow your email list, check out the following…
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Posted by: Jonathan on Thursday, 06 December 2012
It's a popular line for marketers: 'Email is Dead'.
But just how true is it? Has the rise of social media, text messaging and whatever else is the platform du jour, killed off email marketing for good?
Or have the rumours of email marketing's demise been highly exaggerated?
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Posted by: Jonathan on Friday, 30 November 2012
Most marketers (as well as consumers) feel that automated emails are little more than a pain and hardly ever get a response. While that may be true for 98% of the crowd, there’s something the other 2% does, that makes automated email marketing the most powerful weapon of successful email marketers.
Autoresponders, however, are more than just event-based emails sent at specific intervals to a list of people who have performed a certain action. Actually, they’re the Holy Grail of engagement-driven marketing…
Read on to see what we’re talki
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Posted by: Jules on Thursday, 29 November 2012
The exponential rate at which social media marketing is expanding today has caused some ripples in email marketing circles. But, there’s no need to panic — after all, the rise of social media marketing does not mean the fall of email marketing. Both have co-existed for some time now, and will continue to do so in the foreseeable future. In fact, if we are to believe the words of many prominent online marketing professionals, both these disciplines yield the best results when made to work in unison.
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Posted by: Jonathan on Thursday, 22 November 2012
Many of us have a knee-jerk reaction to the idea of sending text only emails — they’re as dull as dishwater. Surely with all the design options opened up by HTML — images, fonts, colours — that’s the preferable path to go, right?
Well not so fast...
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Posted by: Joel on Monday, 12 November 2012
We all are aware that email is not a public channel like social media platforms — it is rather a private and more intimate channel that allows you to communicate with your target audience on a one-to-one basis. While this is something of a limitation, and, together with the ever-increasing popularity of social media sites, has prompted businesses to limit their reliance on email marketing in the past few years, there are still plenty of ways you can turn emails into a very effective mode of communication for your target consumer-base.
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Posted by: Melissa on Thursday, 08 November 2012
The power of marketing via emails is often underestimated. This shouldn’t be the case however. Studies show that online buyers actually prefer promotions via emails than on other popular advertising mediums such as social networking sites. But what are the elements that make email marketing so effective?
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Posted by: Melissa on Wednesday, 07 November 2012
Sending bulk emails is a great technique to inform your clients on upcoming promotions, sales, discounts, product info and generally market your business. Building a list of subscribers usually proves to be a hurdle for many marketers with most preferring to take short cuts and buy a list of addresses. What most people do not know is that it is very easy to build an email list. Below are a few tips on how to go about it.
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Posted by: Melissa on Wednesday, 07 November 2012
In this day and age Bulk email marketing is a ‘must have’ strategy, especially for those in the e-commerce game. While its apparent simplicity makes people think that they can get away with a poorly planned campaign that does not really have a strategy behind it, nothing could be further from the truth. Only is such an approach a waste of your time, but in all likelihood will have a damaging effect on your brand. In order to have a successful campaign, a rational strategy is a must. Here’s where to begin…
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Posted by: on Tuesday, 05 June 2012
Measuring the success of email campaigns helps you determine which methods generate more sales and which do not. Instead of focusing on those that do not result in sales, it's better to use your precious time to focus on those marketing methods that prove effective. The problem for most marketers is that there isn't any one single method that works for all online businesses. In some cases, you will have to take from a few methods to create a hybrid that results in sales.
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Posted by: on Wednesday, 16 May 2012
The multitude of changes to business marketing, especially online marketing, over the past few years is nothing short of remarkable. With so many marketing and advertising options such as email marketing, social media marketing, blogging, and text message marketing, you now have many options when it comes to reaching and building solid customer relationships.
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Posted by: on Wednesday, 16 May 2012
Depending on your niche, getting subscriber's to participate in a survey, poll, or leave comments on your blog or social media pages can be frustrating and exhausting. To encourage people to participate, you must do more than send a link or ask people to post comments about goods and services. You have to convince them that it's in their best interest to do so.
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Posted by: on Wednesday, 02 May 2012
Spread the word quickly about upcoming events using email marketing. Not only is this a great way to reach many people at once, it's also a way to encourage people to pass the email along so even more people know what's going on. You can also use email to drive traffic to your social media pages or website where people can find more information about the event (and your goods and services).
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Posted by: on Monday, 12 March 2012
There are hundreds of social media websites that you can use to generate sales in conjunction with email marketing. Most sites allow you to create an account for free and also provide tools such as icons that you can paste into email messages to get people to visit social media pages. But if you're still not sure if social media is worth your time, here are a few easy ways to use social media along with email campaigns.
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Posted by: Manas on Wednesday, 07 March 2012
Even after building a trusting relationship with subscribers, some may still be hesitant to buy from you. This could be for a number of reasons, many of which are beyond your control (increased competition or subscriber mistrust about buying online).
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Posted by: Manas on Friday, 23 December 2011
Social media marketing software can tell us a lot. But sometimes it’s not necessary to rely on algorithms to take the pulse of your customer base, just as it’s not necessary to fire off an email marketing social media survey to know exactly what your customers want. All you have to do is take off your social network marketing goggles, close your eyes long enough for your vision to reset to its natural orientation, then open them again to see things as a regular person...
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Posted by: Manas on Tuesday, 20 September 2011
Businesses that want to get schooled on the latest social networking trends and learn how to tap into the marketing gold mine that exists just under the surface—at sites like Facebook, YouTube and Twitter—need look no further than some of the biggest companies in the world...
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Posted by: Manas on Tuesday, 16 August 2011
With the flood of companies taking to the internet to explore the wealth of possibilities that lay in wait for those willing to take a stab at developing a social media marketing strategy, it’s evident that the end of the dotcom era is upon us. Of course, that may not mean what you think it means.
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Posted by: on Sunday, 14 August 2011
According to thought leaders who probably know a whole heck of a lot more about social media marketing strategies than most people ever will, social media isn’t going away anytime soon. Okay, we can all relax now. But with that in mind, what is the next big step? According to social media statistics, that next giant leap is going to be a bit more plain than anyone had thought.
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Posted by: Manas on Sunday, 14 August 2011
Interactive marketing can play a critical role in the growth of your company. And when we say “growth” we aren’t just talking about financial growth or name recognition. Interactive marketing can have a great influence on the direction that your company takes, sending you on trajectories you may never have intended to travel.
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Posted by: on Sunday, 14 August 2011
Interactive marketing is loosely defined as engaging customers in conversation, instead of making the traditional one-way sales pitch. It’s all about “smart selling” that remembers a customer’s individual tastes and develops a strategy for recommending future purchases based on that information. Although this is a social media marketing strategy that’s evolving even as you read this, it’s actually been around a bit longer than social media as we know it today.
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Posted by: on Saturday, 13 August 2011
One thing that you don’t hear enough about are the impacts that a well-run social media campaign can have on turning bad situations into good ones. In this case, we’re talking about the ability to perform damage control. Damage control is what you do to turn public sentiment around if a single angry customer decides to tell the world about their awful experience, and is something that every company should have at the ready as a part of their overall social media plan.
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Posted by: Manas on Saturday, 13 August 2011
One of the things that social media statistics tell us about its effectiveness is that people love to be known. If you think about the culture that we live in today, you’ll see evidence of this all around. The popularity of reality TV shows is a perfect example of this, in that it’s turned almost everyone (and we throw that word “almost” in there to cover those who can’t stand reality TV) into wanna-be stars.
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Posted by: Manas on Tuesday, 26 July 2011
There’s an old adage that reminds us never to put all our eggs into one basket. The reason it’s been around so long that nobody remembers who originally said it is obvious – because it makes perfect sense. It’s a truism. Ever make a dumb mistake putting all your money on one stock? Lesson learned. Ever blow it big time by throwing all your social media marketing resources into a dying platform like, say, MySpace? Another lesson learned. But just because you’ve recovered from that goof and are now touting thousands of Facebook admirers, don
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Posted by: Manas on Sunday, 24 July 2011
Say it with me: social media marketing is not the end of the world. Repeat. Social media marketing is not the end of the world. And again. Once you’ve done this half a dozen times, long enough for the blood to have returned to all your vital organs, it’s time to start thinking about social marketing strategies that will enhance, not kill, your email marketing campaign. If you’ve wasted more than five seconds of your life seeing red over social media’s refusal to just curl up and die, you’ve wasted too much time. And you’ve also wasted op
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Posted by: on Saturday, 23 July 2011
Social media management can help turn negative situations into positive ones. Not convinced yet? You’re a tough nut to crack. But okay, let us give you the following example. First, ask yourself this question: how many times have you wished that there was something you could do to prevent someone from unsubscribing from your email marketing list? If the answer is “too many times,” this post is definitely for you.
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Posted by: Manas on Tuesday, 19 July 2011
A lot of people talk about creating a social media strategy as if you’ll be expected to reinvent the wheel. But this is the kind of language that scares people into thinking thoughts like “I’m not even well versed in social media, how can I create a strategy from scratch?” or “I don’t have the money to hire a team of experts to handle that for me!” Does that sound like you? If so, listen up.
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Posted by: on Tuesday, 12 July 2011
In this day and age, every business with a web presence needs to have a social media strategy. Working with social media not only increases brand awareness online and drives traffic to your website, but it also helps manage your online reputation.....
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Posted by: on Friday, 01 July 2011
Now that you’ve accepted that business social media marketing should become a big part of your overall marketing campaign, it’s time to make use of that list of email contacts you’ve worked so diligently to procure.
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Posted by: Manas on Friday, 01 July 2011
Social media marketing isn’t going anywhere. If you’ve been sitting out the whole Facebook/Twitter revolution, we’ve got bad news for you – you’ve just wasted some serious time.
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Posted by: on Sunday, 22 May 2011
These days, a social media strategy is vital to the success of any company who wants to stay on the cutting edge while they grow their list of contacts. This differs from traditional, direct email marketing because it thrives on the involvement of your followers...
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Posted by: on Thursday, 12 May 2011
So you have decided to take the plunge into the world of social media marketing. Congratulations! Social media marketing can be a fun, engaging way to get your marketing message out to your customers and develop relationships with them.....
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Posted by: on Wednesday, 04 May 2011
Knowing that social media marketing requires two-way communication between you and your community, it’s time to discover what tools you will need in order to make your social media strategy work.....
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Posted by: on Saturday, 23 April 2011
One of the trends making its way around the web is the debate over what is more important—social media optimization or search engine optimization.....
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Posted by: on Friday, 22 April 2011
When it comes to developing a social media strategy that works, evidence abounds that there’s certainly no shortage of creativity in the world. The latest entity to leap into interactive marketing via social media is none other than the Cleveland Indians baseball team.....
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Posted by: Manas on Thursday, 21 April 2011
If the spate of recent surveys is true, the majority of small to medium sized businesses apparently have no social media strategy and are apparently completely unaware of the importance of social interactive marketing to their success.....
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Posted by: on Sunday, 10 April 2011
While everyone’s busy talking about the importance of adding “share” options to your bulk marketing campaigns so that recipients can share information with those not yet signed up for your newsletter, there’s a whole other opportunity you could be missing on the flipside that could boost your social media strategy even more...
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Posted by: on Friday, 08 April 2011
If you’ve ever caught yourself staring dreamily off into space, contemplating how wonderful it would be if you could somehow incorporate a social media strategy into your bulk marketing campaigns, now’s the time to snap out of your daze.....
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Posted by: on Wednesday, 30 March 2011
Corporate social networking is a proven way to inform people about your business. However, when many organizations employ a social networking solution, they make costly mistakes....
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Posted by: Manas on Thursday, 17 March 2011
Staying on top of the game is essential when it comes to forming your social media strategy...
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Posted by: Manas on Wednesday, 16 March 2011
At the rate the web is changing, your social media strategy should reflect the current social networking trends, and one of the most important trends for business social networking is online advertising....
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Posted by: Manas on Tuesday, 15 March 2011
With social networking trends dominating the web these days, it is easy to fall into the trap of becoming consumed with getting your business involved in everything social. Business social networking has shown that it can be a major force in driving customers and building a strong online presence for your business, however it is easy to quickly become overwhelmed....
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Posted by: on Sunday, 06 February 2011
There’s nothing more annoying than an email message that uses 14 different fonts to emphasize 14 different points. Sure, it’s eye catching and impossible to ignore, but is it really professional? In the least bit? Or readable, for that matter? You don’t have to answer. Of course it isn’t. Those were rhetorical questions, anyway.
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Posted by: Manas on Saturday, 05 February 2011
A social media strategy can have its fair share of pros and cons. Depending on your familiarity with the medium, developing your social networking tools may require a significant amount of trial and error—but the positives still outweigh the negatives.
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Posted by: Manas on Friday, 04 February 2011
Let’s get one thing straight. Social media marketing isn’t the end-all, be-all of marketing. Neither is email marketing. Eventually, somewhere down the line some new avenue of marketing will develop and every business in the world will gravitate toward it. But until that time, it’s imperative for your business to take advantage of what’s working right now by having a social media strategy.
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Posted by: on Thursday, 03 February 2011
Sharing has become an important word in today’s world, where an effective social media strategy has the potential of giving a company more visibility than a 30-second spot during the Superbowl. But companies who primarily operate their marketing via more “traditional” methods like email newsletters (who’d have ever though the day would come when email marketing had become a traditional method?) can take steps to incorporate social networking tools into their current efforts.
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Posted by: on Wednesday, 02 February 2011
There are many out there who are saying that social media will be the death of email—and along with it, email marketing. But such predictions are premature, precisely for the fact that social media is still so new. Nobody can accurately say how it will affect email marketing, if at all. Your best bet? Cover your bases by incorporating your company’s social media strategy into your email marketing campaigns.
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Posted by: Manas on Thursday, 09 December 2010
Businesses that want to get schooled on the latest social networking trends and learn how to tap into the marketing gold mine that exists just under the surface—at sites like Facebook, YouTube and Twitter—need look no further than some of the biggest companies in the world...
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Posted by: on Thursday, 09 December 2010
These days, a social media strategy is vital to the success of any company who wants to stay on the cutting edge while they grow their list of contacts.
Read more
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Posted by: Manas on Monday, 29 November 2010
In this day and age, every business with a web presence needs to have a social media strategy. Working with social media not only increases brand awareness online and drives traffic to your website, but it also helps manage your online reputation.
Read more
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Posted by: Manas on Saturday, 27 November 2010
Knowing that social media marketing requires two-way communication between you and your community, it’s time to discover what tools you will need in order to make your social media strategy work.
Read more
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Posted by: Manas on Friday, 26 November 2010
So you have decided to take the plunge into the world of social media marketing. Congratulations! Social media marketing can be a fun, engaging way to get your marketing message out to your customers and develop relationships with them.
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