Posted by: Cornelis on Wednesday, 16 May 2012
The multitude of changes to business marketing, especially online marketing, over the past few years is nothing short of remarkable. With so many marketing and advertising options such as email marketing, social media marketing, blogging, and text message marketing, you now have many options when it comes to reaching and building solid customer relationships.
Read more
|
Posted by: Cornelis on Wednesday, 16 May 2012
Depending on your niche, getting subscriber's to participate in a survey, poll, or leave comments on your blog or social media pages can be frustrating and exhausting. To encourage people to participate, you must do more than send a link or ask people to post comments about goods and services. You have to convince them that it's in their best interest to do so.
Read more
|
Posted by: Cornelis on Wednesday, 02 May 2012
Spread the word quickly about upcoming events using email marketing. Not only is this a great way to reach many people at once, it's also a way to encourage people to pass the email along so even more people know what's going on. You can also use email to drive traffic to your social media pages or website where people can find more information about the event (and your goods and services).
Read more
|
Posted by: Cornelis on Monday, 12 March 2012
There are hundreds of social media websites that you can use to generate sales in conjunction with email marketing. Most sites allow you to create an account for free and also provide tools such as icons that you can paste into email messages to get people to visit social media pages. But if you're still not sure if social media is worth your time, here are a few easy ways to use social media along with email campaigns.
Read more
|
Posted by: Manas on Wednesday, 07 March 2012
Even after building a trusting relationship with subscribers, some may still be hesitant to buy from you. This could be for a number of reasons, many of which are beyond your control (increased competition or subscriber mistrust about buying online).
Read more
|
Posted by: Manas on Friday, 23 December 2011
Social media marketing software can tell us a lot. But sometimes it’s not necessary to rely on algorithms to take the pulse of your customer base, just as it’s not necessary to fire off an email marketing social media survey to know exactly what your customers want. All you have to do is take off your social network marketing goggles, close your eyes long enough for your vision to reset to its natural orientation, then open them again to see things as a regular person...
Read more
|
Posted by: Manas on Tuesday, 20 September 2011
Businesses that want to get schooled on the latest social networking trends and learn how to tap into the marketing gold mine that exists just under the surface—at sites like Facebook, YouTube and Twitter—need look no further than some of the biggest companies in the world...
Read more
|
Posted by: Manas on Tuesday, 16 August 2011
With the flood of companies taking to the internet to explore the wealth of possibilities that lay in wait for those willing to take a stab at developing a social media marketing strategy, it’s evident that the end of the dotcom era is upon us. Of course, that may not mean what you think it means.
Read more
|
Posted by: Kate on Sunday, 14 August 2011
According to thought leaders who probably know a whole heck of a lot more about social media marketing strategies than most people ever will, social media isn’t going away anytime soon. Okay, we can all relax now. But with that in mind, what is the next big step? According to social media statistics, that next giant leap is going to be a bit more plain than anyone had thought.
Read more
|
Posted by: Manas on Sunday, 14 August 2011
Interactive marketing can play a critical role in the growth of your company. And when we say “growth” we aren’t just talking about financial growth or name recognition. Interactive marketing can have a great influence on the direction that your company takes, sending you on trajectories you may never have intended to travel.
Read more
|
Posted by: Fred on Sunday, 14 August 2011
Interactive marketing is loosely defined as engaging customers in conversation, instead of making the traditional one-way sales pitch. It’s all about “smart selling” that remembers a customer’s individual tastes and develops a strategy for recommending future purchases based on that information. Although this is a social media marketing strategy that’s evolving even as you read this, it’s actually been around a bit longer than social media as we know it today.
Read more
|
Posted by: Fred on Saturday, 13 August 2011
One thing that you don’t hear enough about are the impacts that a well-run social media campaign can have on turning bad situations into good ones. In this case, we’re talking about the ability to perform damage control. Damage control is what you do to turn public sentiment around if a single angry customer decides to tell the world about their awful experience, and is something that every company should have at the ready as a part of their overall social media plan.
Read more
|
Posted by: Manas on Saturday, 13 August 2011
One of the things that social media statistics tell us about its effectiveness is that people love to be known. If you think about the culture that we live in today, you’ll see evidence of this all around. The popularity of reality TV shows is a perfect example of this, in that it’s turned almost everyone (and we throw that word “almost” in there to cover those who can’t stand reality TV) into wanna-be stars.
Read more
|
Posted by: Manas on Tuesday, 26 July 2011
There’s an old adage that reminds us never to put all our eggs into one basket. The reason it’s been around so long that nobody remembers who originally said it is obvious – because it makes perfect sense. It’s a truism. Ever make a dumb mistake putting all your money on one stock? Lesson learned. Ever blow it big time by throwing all your social media marketing resources into a dying platform like, say, MySpace? Another lesson learned. But just because you’ve recovered from that goof and are now touting thousands of Facebook admirers, don
Read more
|
Posted by: Manas on Sunday, 24 July 2011
Say it with me: social media marketing is not the end of the world. Repeat. Social media marketing is not the end of the world. And again. Once you’ve done this half a dozen times, long enough for the blood to have returned to all your vital organs, it’s time to start thinking about social marketing strategies that will enhance, not kill, your email marketing campaign. If you’ve wasted more than five seconds of your life seeing red over social media’s refusal to just curl up and die, you’ve wasted too much time. And you’ve also wasted op
Read more
|
Posted by: Kate on Saturday, 23 July 2011
Social media management can help turn negative situations into positive ones. Not convinced yet? You’re a tough nut to crack. But okay, let us give you the following example. First, ask yourself this question: how many times have you wished that there was something you could do to prevent someone from unsubscribing from your email marketing list? If the answer is “too many times,” this post is definitely for you.
Read more
|
Posted by: Manas on Tuesday, 19 July 2011
A lot of people talk about creating a social media strategy as if you’ll be expected to reinvent the wheel. But this is the kind of language that scares people into thinking thoughts like “I’m not even well versed in social media, how can I create a strategy from scratch?” or “I don’t have the money to hire a team of experts to handle that for me!” Does that sound like you? If so, listen up.
Read more
|
Posted by: Fred on Tuesday, 12 July 2011
In this day and age, every business with a web presence needs to have a social media strategy. Working with social media not only increases brand awareness online and drives traffic to your website, but it also helps manage your online reputation.....
Read more
|
Posted by: Kate on Friday, 01 July 2011
Now that you’ve accepted that business social media marketing should become a big part of your overall marketing campaign, it’s time to make use of that list of email contacts you’ve worked so diligently to procure.
Read more
|
Posted by: Manas on Friday, 01 July 2011
Social media marketing isn’t going anywhere. If you’ve been sitting out the whole Facebook/Twitter revolution, we’ve got bad news for you – you’ve just wasted some serious time.
Read more
|
Posted by: Kate on Sunday, 22 May 2011
These days, a social media strategy is vital to the success of any company who wants to stay on the cutting edge while they grow their list of contacts. This differs from traditional, direct email marketing because it thrives on the involvement of your followers...
Read more
|
Posted by: Kate on Thursday, 12 May 2011
So you have decided to take the plunge into the world of social media marketing. Congratulations! Social media marketing can be a fun, engaging way to get your marketing message out to your customers and develop relationships with them.....
Read more
|
Posted by: Kate on Wednesday, 04 May 2011
Knowing that social media marketing requires two-way communication between you and your community, it’s time to discover what tools you will need in order to make your social media strategy work.....
Read more
|
Posted by: Fred on Saturday, 23 April 2011
One of the trends making its way around the web is the debate over what is more important—social media optimization or search engine optimization.....
Read more
|
Posted by: Fred on Friday, 22 April 2011
When it comes to developing a social media strategy that works, evidence abounds that there’s certainly no shortage of creativity in the world. The latest entity to leap into interactive marketing via social media is none other than the Cleveland Indians baseball team.....
Read more
|
Posted by: Manas on Thursday, 21 April 2011
If the spate of recent surveys is true, the majority of small to medium sized businesses apparently have no social media strategy and are apparently completely unaware of the importance of social interactive marketing to their success.....
Read more
|
Posted by: Fred on Sunday, 10 April 2011
While everyone’s busy talking about the importance of adding “share” options to your bulk marketing campaigns so that recipients can share information with those not yet signed up for your newsletter, there’s a whole other opportunity you could be missing on the flipside that could boost your social media strategy even more...
Read more
|
Posted by: Fred on Friday, 08 April 2011
If you’ve ever caught yourself staring dreamily off into space, contemplating how wonderful it would be if you could somehow incorporate a social media strategy into your bulk marketing campaigns, now’s the time to snap out of your daze.....
Read more
|
Posted by: Kate on Wednesday, 30 March 2011
Corporate social networking is a proven way to inform people about your business. However, when many organizations employ a social networking solution, they make costly mistakes....
Read more
|
Posted by: Manas on Thursday, 17 March 2011
Staying on top of the game is essential when it comes to forming your social media strategy...
Read more
|
Posted by: Manas on Wednesday, 16 March 2011
At the rate the web is changing, your social media strategy should reflect the current social networking trends, and one of the most important trends for business social networking is online advertising....
Read more
|
Posted by: Manas on Tuesday, 15 March 2011
With social networking trends dominating the web these days, it is easy to fall into the trap of becoming consumed with getting your business involved in everything social. Business social networking has shown that it can be a major force in driving customers and building a strong online presence for your business, however it is easy to quickly become overwhelmed....
Read more
|
Posted by: Fred on Sunday, 06 February 2011
There’s nothing more annoying than an email message that uses 14 different fonts to emphasize 14 different points. Sure, it’s eye catching and impossible to ignore, but is it really professional? In the least bit? Or readable, for that matter? You don’t have to answer. Of course it isn’t. Those were rhetorical questions, anyway.
Read more
|
Posted by: Manas on Saturday, 05 February 2011
A social media strategy can have its fair share of pros and cons. Depending on your familiarity with the medium, developing your social networking tools may require a significant amount of trial and error—but the positives still outweigh the negatives.
Read more
|
Posted by: Manas on Friday, 04 February 2011
Let’s get one thing straight. Social media marketing isn’t the end-all, be-all of marketing. Neither is email marketing. Eventually, somewhere down the line some new avenue of marketing will develop and every business in the world will gravitate toward it. But until that time, it’s imperative for your business to take advantage of what’s working right now by having a social media strategy.
Read more
|
Posted by: Kate on Thursday, 03 February 2011
Sharing has become an important word in today’s world, where an effective social media strategy has the potential of giving a company more visibility than a 30-second spot during the Superbowl. But companies who primarily operate their marketing via more “traditional” methods like email newsletters (who’d have ever though the day would come when email marketing had become a traditional method?) can take steps to incorporate social networking tools into their current efforts.
Read more
|
Posted by: Fred on Wednesday, 02 February 2011
There are many out there who are saying that social media will be the death of email—and along with it, email marketing. But such predictions are premature, precisely for the fact that social media is still so new. Nobody can accurately say how it will affect email marketing, if at all. Your best bet? Cover your bases by incorporating your company’s social media strategy into your email marketing campaigns.
Read more
|
Posted by: Manas on Thursday, 09 December 2010
Businesses that want to get schooled on the latest social networking trends and learn how to tap into the marketing gold mine that exists just under the surface—at sites like Facebook, YouTube and Twitter—need look no further than some of the biggest companies in the world...
Read more
|
Posted by: Kate on Thursday, 09 December 2010
These days, a social media strategy is vital to the success of any company who wants to stay on the cutting edge while they grow their list of contacts.
Read more
|
Posted by: Manas on Monday, 29 November 2010
In this day and age, every business with a web presence needs to have a social media strategy. Working with social media not only increases brand awareness online and drives traffic to your website, but it also helps manage your online reputation.
Read more
|
Posted by: Manas on Saturday, 27 November 2010
Knowing that social media marketing requires two-way communication between you and your community, it’s time to discover what tools you will need in order to make your social media strategy work.
Read more
|
Posted by: Manas on Friday, 26 November 2010
So you have decided to take the plunge into the world of social media marketing. Congratulations! Social media marketing can be a fun, engaging way to get your marketing message out to your customers and develop relationships with them.
Read more
|
|
|
|
