Posted by: Murray on Wednesday, 15 May 2013
At first glance, email blasting may not seem like the nicest thing to do. We’ve all received junky spam emails before, and each time we’re force to hit the “delete” or “spam” buttons is another few seconds wasted to a junk email marketer. But when it comes time to organize a marketing campaign, one fact stares us in the face: email marketing is the higest-ROI marketing platform available today. So how do we implement a mass email campaign without being spammers? Let’s find out…
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Posted by: Anita on Wednesday, 01 May 2013
Launching a bulk email campaign can be an effective way to reach a mass audience without incurring the high costs typically involved in using traditional advertising methods such as radio or television. However, the downside to this is that unlimited email marketing has been abused at times by those who send out mass emails without following proper procedure or allowing consumers the choice of continuing to receive such solicitations. Below are some tips for using email marketing while avoiding being labeled as a spammer.
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Posted by: Anita on Wednesday, 01 May 2013
As traditional marketing methods such as radio, TV, and newspaper advertising continue to decline in popularity, bulk emailing remains a growing source of focus for getting the word out about a product and driving sales. While the practice of unlimited email marketing initially seemed to be tarnished by the actions of a few bad apples known as spammers, legislation such as the CAN SPAM act of 2003 codified acceptable practices in the industry. This allowed for its continued growth as well as the entry of many major corporations into the email mark
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Posted by: Anita on Monday, 29 April 2013
Many times companies send bulk email online with high hopes, only to find that their conversion rates have been sabotaged by an inordinately high rate of delivery failures. This occurs when many of the emails you’ve sent get directed to the spam filter of the recipient, and are never read. A few tips for improving your delivery rates and avoiding the dreaded spam treatment are listed below.
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Posted by: Vikki on Wednesday, 17 April 2013
No matter how solicited bulk emails may be, wrong timing can spell the difference between getting your emails read, having them marked as spam by your subscribers, and having your subscribers unsubscribe. On the other hand, sending emails at the right frequency and time can increase the success rate of your campaign. Unfortunately, there is no sure equation for determining the right schedule for sending out your emails. By keeping the following factors to mind, however, you can slowly work your way to a speed that will benefit you and your campaign
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Posted by: Murray on Thursday, 11 April 2013
Managing priorities in a small business is always tough, but one thing is for certain – email marketing is an essential tool. Although bulk marketing services abound, it can be difficult to get good advice about how to use limited resources in managing a successful email marketing campaign. Well, never fear. I’ve been a small business employee and seen first-hand how good email marketing can lead to great results, and how mistakes in email marketing can be costly. Here a few ways to learn from my experience.
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Posted by: Brian on Wednesday, 13 March 2013
As an email marketer, dodging the spam filters is critical for your survival. Whatever practices you’re using in your marketing efforts, you need to make certain that you don’t end up being viewed as spam to too many individuals, which can quickly ruin your mass email campaigns. Your reputation is very important as a marketer, and if too many people are listing your messages as spam, then that reflects onto your campaigns and will negatively impact your messages even getting to your target’s inbox.
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Posted by: Brian on Monday, 11 March 2013
Regardless as to whether you’re using an email auto responder or committing your email marketing efforts to broadcast messages; you’re still undoubtedly going to wonder what day of the week is best to send your email to get maximum opens, clicks, and conversions. Plenty of study and research efforts have gone into discovering the answer, which you’re going to learn here.
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Posted by: Vikki on Monday, 11 March 2013
The picture of a perfect email campaign would be where one can send unlimited emails with no repercussions at all. The way things are, though, individuals and ISPs have found ways to protect themselves from unsolicited mail, calling forth the need to orient email campaigns accordingly to these protective measures. Taking the following measures to heart will not only get you better deliverability and click-through rates, it also makes for something pretty close to sending unlimited emails.
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Posted by: Murray on Wednesday, 06 March 2013
Your team has put in a lot of hard work. You’ve designed your products, built a good marketing strategy, and are ready to interface with customers when the time comes to make a sale. But how do you get the word out? Email is certainly going to be one of the most important marketing strategies your firm employs, but it won’t get very far if your emails are unable to reach customer inboxes.
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Posted by: Murray on Monday, 04 March 2013
Something I hear a lot from marketers these days is, “the spam filters are getting so good! How can I avoid getting caught?” I usually follow up with, “Well, are you spamming?”
This question is sometimes followed by vehement denial, but it usually gives marketers pause to think that, hey, maybe they’re sending spam after all.
We’ve grown accustomed these days to thinking that “spam” is reserved for banking scams and Viagra pills, and any email that a reputable company sends from a bulk email application is legitimate. Let me
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Posted by: Murray on Monday, 04 March 2013
Unlimited email marketing is one of the greatest tools that businesses have available to them today, but it also comes with some serious downside. That is – the spam filter.
We’ve all looked at what ends up in our spam filters: Scam emails and lewd content abound. But take a close look – every so often a seemingly-legitimate email ends up in there as well. A savvy email marketer knows that this can happen to anyone who isn’t careful. Follow a few of these guidelines if you don’t want your emails to end up in the spam filter’s black ho
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Posted by: Brian on Wednesday, 27 February 2013
We’re going to go over 10 brilliant email marketing tips that will help you avoid being seen as a spammer, dodge the blacklist, and make it into the inbox of your prospects, giving you the opportunity to earn their trust and ready cash. Let’s get started.
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Posted by: Brian on Wednesday, 27 February 2013
If you’re an email marketer then you need to avoid ISPs’ blacklists like the plague. If you want to establish yourself as a real authority and start making money from your list, then your reputation is your ticket to success, and without it you’re going to sink like a rock. Too many people think email marketing is as easy as paying for an email blaster program, scraping together some leads, and then spamming them to death with annoying promotions.
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Posted by: Anita on Monday, 25 February 2013
The ultimate goal of a sender – meaning an email marketer – is to reach their prospect’s inbox, have their message opened, and for the reader to ultimately take some sort of action such as submitting information, subscribing to something, or purchasing a product or service. In practice this sounds simple, but there are several pitfalls and obstacles that pop up which all contribute to “tarnishing” your sender reputation and hindering your progress. That’s why we’re going to address a few of these pitfalls, as well as how you can easi
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Posted by: Sonia on Monday, 10 December 2012
We recently produced an article on the best delivery time for your promotional emails, and, while we were writing it, it occurred to us that it’s not just a question of delivery time, but the question that which day is the best day to send emails that has also been vexing marketers for some time.
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Posted by: Jonathan on Thursday, 06 December 2012
It's a popular line for marketers: 'Email is Dead'.
But just how true is it? Has the rise of social media, text messaging and whatever else is the platform du jour, killed off email marketing for good?
Or have the rumours of email marketing's demise been highly exaggerated?
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Posted by: Jonathan on Thursday, 22 November 2012
Many of us have a knee-jerk reaction to the idea of sending text only emails — they’re as dull as dishwater. Surely with all the design options opened up by HTML — images, fonts, colours — that’s the preferable path to go, right?
Well not so fast...
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Posted by: Jane on Wednesday, 31 October 2012
Mass mailing has grown to become one of the most popular marketing strategies among big and small business today. Compared to most other marketing strategies such as traditional radio, TV and poster advertisement, pay-per-click and search engine optimization, sending bulk emails is very personal, effective and cheap promotion technique.
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Posted by: Manas on Tuesday, 22 May 2012
Spam filters read through each email sent to determine if the message contains legitimate information or junk. Messages containing mostly information end up in subscriber inboxes, while those considered junk end up in the spam folder. Depending on the sensitivity of spam filter settings, even innocent marketing messages sent to subscribers that signed up to receive them can end up in spam folders.
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Posted by: Manas on Thursday, 17 November 2011
Sending postal mail costs money to the sender, both to print and to deliver, so there is a monetary threshold that keeps every company in the country from sending lots of it. That threshold ensures that, while you may receive what you think is an irritating amount of junk, your postal mailbox is not completely flooded with it.
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Posted by: Manas on Thursday, 17 November 2011
SPAM is a chronic problem world-wide nd quite often that means us, as email marketing service providers, have a pretty tough job policing and ensuring all emails that go out of our system are compliant with relevant Spam laws.
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Posted by: Manas on Wednesday, 16 November 2011
The Department receives complaints regarding alleged breaches of the Unsolicited Electronic Messages Act 2007. These complaints are generally with respect to commercial electronic messages that have been sent to email addresses or via SMS text to telephone accounts. The Department, upon receipt of a complaint, will initiate an investigation to determine if a breach of the Act has occurred. If a breach has taken place, the Department has a range of enforcement options from a formal warning up to High Court action to pursue pecuniary penalties and com
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Posted by: Manas on Tuesday, 15 November 2011
Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.
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Posted by: Manas on Tuesday, 15 November 2011
The Australian Communications and Media Authority (ACMA) enforces the Spam Act 2003 and accepts complaints, reports and enquiries about spam in Australia. The Spam Act specifically relates to messages sent to Australians by email, SMS, MMS and instant message that
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Posted by: Manas on Tuesday, 15 November 2011
These guidelines can be useful if you haven't yet sent out your email(s), and want to keep the scores low (or negative) to avoid false-positive problems.
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Posted by: Manas on Tuesday, 25 October 2011
Spam filter software helps increase your chances of getting through to otherwise unreachable customers. But did you know it’s entirely possible to partake of spammy activity without being a bona fide spammer?
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Posted by: Manas on Thursday, 22 September 2011
There are many companies out there—and yours could be one of them—whose email marketing efforts fall prey to hyperactive spam filters that view your messages as unsolicited email....
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Posted by: Manas on Wednesday, 31 August 2011
Spam filter software is the bane of the existence for every honest online marketer in the world. But it’s also a fact of life that you shouldn’t hold against your customer base. Just because you’ve gotten their okay to market to them through legitimate opt-in channels doesn’t mean that they’re not regularly inundated with unsolicited bulk email. Just take a look at your own personal inbox some time, and soon you’ll remember what it’s like to be on the receiving end.
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Posted by: on Friday, 26 August 2011
These days, more and more office workers are being given the kinds of privileges that would have been unheard of 10 years ago. Internet, email, and private message programs are all commonplace these days – with restrictions, of course – and companies take advantage of these as a way of saving overhead and maximizing productivity.
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Posted by: on Wednesday, 24 August 2011
The list of spam filter words is growing. Not only is it now practically impossible to mention free giveaways in the subject line of your emails to customers without getting lumped in with Viagra resellers and porn peddlers, but spam filter programs have now evolved to the point where they’re scouring email for context.
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Posted by: on Wednesday, 17 August 2011
You’d think the existence of so many anti-spam email software programs for consumers would make it impossible for legitimate email marketers to avoid spam filters. Alas, you’d think wrong. Because for every new hurdle that’s laid to snag a blatant spammer, there’s an intelligent software programmer making sure that authentic marketers with permission to do so can go about their daily business.
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Posted by: on Thursday, 21 July 2011
One of the most frustrating aspects of being an email marketer, aside from having to tiptoe around certain spam filter rules, is that often you really have no way of knowing if an email has been received by your intended recipient – not unless you get an undeliverable message.
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Posted by: on Wednesday, 20 July 2011
There are a lot of people in this world who have a devil-be-damned attitude toward taking risks. This can be a good thing. For example, if you harbor dreams of striking out on your own and creating your own business but are put off by the uncertain economic climate, this can be a great thing. On the other hand, if you carry this attitude into every aspect of how you do business, such as email marketing to your customers without regard for spam filter software, this could be a bad thing.
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Posted by: Manas on Sunday, 03 July 2011
Spam email statistics give us some disheartening figures. Of about 30 billion emails sent every day to computers throughout the world, 12 billion of those are bona fide spam.
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Posted by: on Saturday, 02 July 2011
You’ve probably heard it time and time again. “Content is king.” And it is. But that sort of thing is just for websites, right? Wrong. Content in email marketing is important, too.
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Posted by: Manas on Tuesday, 24 May 2011
Security software vendor AppRiver, a leader in email security, reported that unsolicited emails, or SPAM, was up 28 percent in the month of October even though the amount of malware transmitted through email was down...
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Posted by: on Monday, 23 May 2011
Many small businesses don’t associate sending unsolicited email to potential customers as email marketing SPAM. Often, SPAM is thought to be those annoying emails that offer prescription medication or other things that no one would want...
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Posted by: Manas on Friday, 13 May 2011
Many companies insert images into their marketing emails to spice up an otherwise drab appearance. But did you know that doing this could make you a victim of your recipient’s email spam filter?....
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Posted by: Manas on Thursday, 05 May 2011
One of the key concerns of legitimate businesses is the increasing likelihood that their marketing campaigns will be flagged by their intended recipient’s email spam filter.....
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Posted by: Manas on Tuesday, 12 April 2011
If there’s one thing you’ll learn in your experiences maintaining a mailing list and sending out e-newsletters to faithful subscribers, it’s that those very same subscribers can be an awfully forgetful lot....
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Posted by: Manas on Monday, 11 April 2011
We’ve all seen movies about professional good guys who dirty up their souls by getting into the minds of horrible people in order to figure out when and where they’ll strike next.....
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Posted by: Manas on Thursday, 31 March 2011
You’ve probably noticed this before. Spammers can be awful spellers. They fire off unsolicited email messages with the kind of grammatical mistakes that stick out like a sore thumb and would have earned them a D+ in elementary school....
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Posted by: Manas on Saturday, 19 March 2011
One of the main provisions of the CAN-SPAM Act of 2003, which was enacted to curb the practices of spammers who send unsolicited email, revolves around the issue of identification....
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Posted by: on Friday, 18 March 2011
Unsolicited email is a big problem, as anyone who’s ever had an email account can attest to. For this reason, the CAN-SPAM Act of 2003 was enacted by the United States Congress, and the Federal Trade Commission (FTC) was given the power to enforce it. One of the main focuses of the act is also one of its most controversial aspects: the issue of “consent.”...
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Posted by: on Monday, 07 February 2011
A key to ensuring your email marketing campaign is not accidentally flagged as spam is to be consistently consistent. So what exactly does this mean? Several things, actually, but when it comes to the complexities involved in getting past an email spam filter, picking a certain newsletter format and sticking to it can limit the possibility of your campaign being tossed into the spam category.
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Posted by: on Tuesday, 25 January 2011
Spam traps work a lot like rat traps, but with a lot less blood and gore. Spam traps are put out by internet service providers (ISPs) in order to identify and subsequently block domains that have been flagged as being the deliverers of spam.
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Posted by: Manas on Friday, 10 December 2010
Many small businesses don’t associate sending unsolicited email to potential customers as email marketing SPAM...
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Posted by: Manas on Tuesday, 30 November 2010
One of the key concerns of legitimate businesses is the increasing likelihood that their marketing campaigns will be flagged by their intended recipient’s email spam filter. This is a feasible scenario that could result in depressingly low open and click-through rates, but it can extend well beyond that. A false spam identification could spell serious trouble if a company is erroneously banned by an ISP.
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Posted by: Manas on Monday, 29 November 2010
Many companies insert images into their marketing emails to spice up an otherwise drab appearance. But did you know that doing this could make you a victim of your recipient’s email spam filter?
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Posted by: Manas on Monday, 08 November 2010
Yahoo! inboxes are the toughest to get bulk email marketing messages delivered to. Even the double op-tin, qualified email addresses with the @yahoo.com domain on your distribution list are at risk of having your messages stopped by overly protective spam filters.
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