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Visuals. Images. I know what you’re thinking – those don’t belong in newsletters, right? Wrong. Creating a great newsletter with just your handy word processor is nearly impossible. I’m speaking from experience here, too. Most marketers have tried – and failed – to get a nearly-text-only newsletter off the ground. And with today’s need for a high delivery rate email service that’s actually easy to provide, graphically-oriented newsletters just make sense. Here’s why (and how) to get going on image-based newsletters…

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Since email marketing is about connecting with your readers, it’s very important to decide on the most advantageous tone for your email campaigns. On one hand, you want to appear professional and so a formal, businesslike tone often seems appropriate. On the other, you want to seem fun and likeable, so a more informal tone can be tempting. Yes, email marketing in Auckland, or anywhere else for that matter, can come down to these minute decisions, so read on to find out the type of tone that we think is best for your campaigns.

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At first glance, email blasting may not seem like the nicest thing to do. We’ve all received junky spam emails before, and each time we’re force to hit the “delete” or “spam” buttons is another few seconds wasted to a junk email marketer. But when it comes time to organize a marketing campaign, one fact stares us in the face: email marketing is the higest-ROI marketing platform available today. So how do we implement a mass email campaign without being spammers? Let’s find out…

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