This article covers the following topics.
Create a new SMS
To create a new SMS campaign, simply go to the SMS tab and click on the "Create New SMS Campaign" button.
- Give your campaign a name (e.g. My First SMS)
- Select the list(s) you wish to send this SMS to. For obious reasons you must have something in the "Mobile Number" field before you can proceed.
Filtering Recipients
If you have selected more than 1 list, you are not going to be given the option to filter recipients from the two lists and will need to "Add all recipients" to proceed.
If you select only one list then you are able to filter recipients based on any combination of filters (fields).
Message Creation & Personalization
After you've selected the recipients for your SMS campaign, the next step in creating an SMS marketing campaign is to create a personalized message.
The white box is where you can type a message (up to 160 characters). As you type your message, it will appear in the speech bubble on the left side illustrating what the final message may look like on a mobile phone screen.
Message personalization
Use the "Insert Smart Tag" drop down list to personalize your message. In this list you will see every field that is marked active in your mailing list. Simply make your mouse cursor blink at the place you wish to add the personalization tag to and choose the relevant tag from the Smart Tags list to insert.
Inserting Landing Page Link
You can also insert a link to a landing page inside an SMS so that WAP and Browser capable phones (smartphones) can view the landing page straight within the mobile device.
Click throughs to these landing pages are recorded inside the SMS analytics section.
Push to Social Media
One of the greatest features of Maxmail is that it allows you to push your email or SMS campaigns directly onto social media platforms such as Twitter, Facebook and LinkedIn.
Before you can use this feature you need to define your social media settingsand authorize Maxmail to access your social media profile(s).
At the time of creating the campaign you will be given the choice of pushing to social media.
- Check the social media platforms you wish to push your campaign to.
- Either enter something in the text box or leave it blank
- If you would like a link to your campaign be included along with the message, click on the "Include a link to my campaign" button.
- Click on the Preview button to see what the message would look like once its pushed to your profile.
Schedule a campaign
The last step of creating a campaign (email or sms) is to specify when the message should be delivered.
You can either send your campaign straight away or schedule it to be sent at a future date and time.
Once you've made the appropriate selection, click on the "Send" button, sit back, relax and let it rip...
