Built for the high volume user in mind

Maxmail was engineered to handle truck loads of email campaigns. Our engines run on multiple servers spread around the world that are working 24/7 to increase the efficiency needed to handle millions of records as fast as possible. We’ve put special emphasis on the engineering needs of handling list sizes over 1 million records

Bulk import

List Cleaning

Maxmail offers a built in list cleanup utility that fishes out bad emails, spam traps and/or invalid email addresses. The amount of emails that flow through our network gives us the ability to cross reference data across nearly 1 billion subscribers and accurately take out email addresses that are invalid.

De-Duping

While every marketer should ensure the databases holding subscriber information hold unique values only, sometimes that may not be the case. Maxmail has a super efficient de-duping process that lets you update or merge records while doing so I the background leaving you free to continue using the application to get other things done.

Suppression List Management

You can either provide suppression data inside a column within your list or simply import them separately to be marked as “unsubscribed” in the system. This ensures you are respecting the preferences of your subscribers and at the same time maintaining compliance with various electronic messaging acts around the world.

Double Opt In Campaigns

List Analytics

At Maxmail we believe that knowledge is power. The more you know about your subscribers, the more relevant and targeted your campaigns can be. With list analytics you can see graphical segmentation of your entire list by individual fields such as age, gender, location, city or category.

Custom Fields for List Segmentation

Good marketers know that campaigns are more likely to be successful when they know their customers intimately. Maxmail allows you to create custom fields to record specific details about your customers, from their preferred shopping outlet, products that interest them, their favorite color or even their preferred social media network. Tailoring personalized emails that hit the mark has never been easier

Facebook and website subscription forms

Subscription forms make it easy for you to build your subscriber lists. With Maxmail you can produce HTML and FBML subscription forms for use on any website or Facebook page respectively.

Email marketing meets strategy and intelligence

Right from the very beginning our focus has been on educating our customers about the importance of strategy in email marketing that produces results. Our platform is designed to meet the demands of the super savvy email marketer whilst maintaining a user interface and workflow that does not overwhelm the newbies.

Email marketing is a powerful tool - only if used with strategy, intent, purpose and intelligence.

More than one way to build an email

Email is still one of the most powerful and cost effective ways to communicate with large audiences and promote your products or services. In Maxmail, our focus has been to give you tools that let you create email campaigns quickly and easily without being a designer or a geek.

Drag & Drop Designer

Build From URL

Import Creatives

Dynamic Content Automation

Campaign Personalization

Lets Go Social

At the time you send your campaign, you can also have Maxmail push the campaign out to your social media pages to broaden your reach. The process is really simple and currently supports Facebook, Twitter, LinkedIn and Google Buzz. Including your Facebook, Twitter and LinkedIn follow links are so much easier with Maxmail. Simply drag and drop the icons, enter your profile details and that’s it – done.

Video In Email

Ever tried putting a thumbnail image of your You Tube or Vimeo video clip inside an email? While it works, the process of getting the thumbnail image inserted is a lengthy process involving screenshots, cropping, image editing etc. With Maxmail, you can do all those in just one click. Tell us the video ID of the video you want to import and we’ll automatically insert the thumbnail image inside your email, linked and ready for playback.

Multi-Lingual Campaigns

Did you know that almost 78% of internet users don't use the internet in English? Here's an idea. Get someone to translate your newsletter written in English to another language, cut & paste the spanish version and leave the rest to Maxmail. The email will be delivered to your Spanish customers in exactly how it was written. Maxmail helps you compete at a global level in multiple languages.

Built in Image Editor

Use our easy to use image manager to keep all your assets in one place. Our integration with the Piknic image editor means you now have the ability to build rich email headers using fonts and effects, powered by Piknic.

Double Opt In Campaigns

Reach an audience that's always "On"

Estimates suggest that 90% of all cell phone users carry their phone with them throughout the day. An SMS (text message) delivered straight to their phones is a great way to broadcast your marketing messages, bypassing the need for your customers and prospects to be online or in front of a computer in order to hear from you.

Bulk SMS messages

Two-Way SMS

Engage with your customers using two-way sms marketing campaigns for event promotions, RSVP campaigns, opt-in campaign or appointment reminders.

SMS Polls & Surveys

Use SMS polls to quickly and efficiently gather customer feedback and find out what matters to them most. Take a look at an example SMS poll.

SMS Autoresponders

Use the power of SMS to automate short messages based on customer interaction. SMS autoresponders can be used for sending passwords, verification codes, a short welcome message or anything else for that matter.

Customers don't always tell you how they feel

Sometimes it takes a bit of proactive thinking to get customer feedback. It's quite normal for even happy customers to never express their optinions and feedback with you directly, let alone the disgruntled ones, who might only prefer to give you the "silence treatment".

Themes and Templates

Survey Reporting

Distribution Options

Drag and Drop Survey Designer

Response Segmentation on the Fly

Knowledge is Power!

In marketing, you need to have speed, adaptability and instant access to actionable information to continue winning. Maxmail's powerful email marketing analytics and reporting make it easy for you to see, at a glance, which campaigns are producing best results. It can even work the other way around where your online marketing efforts (e.g. Pay Per Click ads) can drive traffic to pages where Maxmail powered lead generation forms can be used to build subscription lists. Here's an example.

Campaign reporting essentials - all in one place

Demographic Driven Email Marketing Analytics

Opens & Clicks by Mail Client

Video & Social Media Clicks

Opens & Clicks by location

Google Analytics Integration

Conversion Tracking for enhanced ROI measurement

Embracing marketing automation with purpose

When you talk about automation a lot of people spontaneously put up a wall plastered with the "I hate to lose the personal touch" primer. As a matter of fact, intelligent automation can provide personalization that is beyond the norm and can actually deliver more sustainable and qualified results overall. Automation works, but only when its done with purpose, intent and the right strategy.

Event and Interaction Driven Automation

RSS to email automation

These days, effective online performance requires a great deal of content production. Using RSS feeds, which are now a standard feature of most content rich websites, you can automate news feeds, blog updates or even product updates directly to your customers using the RSS to email feature in Maxmail.

Dynamic Webpage Automation

Specify a dynamic web page within Maxmail and every time that page changes, Maxmail can automatically send an email to your list. That email, could either be the very page that changed or a completely different email - the possibilities are endless. Hint: Works amazingly well for daily deal promoters.

Date/Time Driven Automation

Automating birthday and anniversary emails are now so much easier. Better yet, using the date/time automation trigger in Maxmail, you can even send advance reminders for things such as appointments, vehicle servicing, membership expiration and anything else you can think up.

Automation using API

95% of emails sent around the world are transactional emails where the email is originated from an system notifying someone about something. These type of emails can be delivered using the Maxmail API with inbox delivery opportunities beyond the norm.

Pre and Post Sale Life Cycle Automation

Most purchase decisions are not made on the spot and transitioning prospects and customers toward a buying decision requires some degree of communication. Using Maxmail, you can setup a series of pre-sales or post sales email that are sent out automatically based on certain triggers. This is a great way to stay on top of mind wiht your prospects and be there when they are ready to make a purchasing decision. Sign up for a free trial of Maxmail and you'll see how we use this technology to increase sales and serve our customers better.

Integration, Collaboration, Extension...

Maxmail's power and potential does not end with just the usual email marketing stuff. Our APIs are so simple to use that any semi-intelligent developer can use it to bring the power of Maxmail to any other application.

World Class Service and Support

We're big on social media

Seamless Integration with Dimension CRM

Well Documented Developer API

Our API covers not just the basic subscription services but end to end coverage of basic as well as advanced use cases that allow any third party developers to use Maxmail as the marketing automation engine behind any application.

View developer API documents here.