Service based businesses have to try that much harder to get their message across since there is no physical product you can show off. You could be a plumber, a janitorial service, a coach or even a dating service but you still have to let your customers and potential ones know you can get the job done right. Here are a few possible emails you could try sending out to make your service shine and stand out against the competition:
- VIDEO DEMOS
The best way to show off how well you work is to create a low budget video demo of you or your team in action. Ensure you have someone with good editing skills on board to make the video look slick and professional even if you opt to film in with your smartphone. Ideally you should have either a YouTube or Vimeo channel that you can upload these videos to and then email your subscriber base the link.
Because of the share-ability of email based newsletters, they constantly outweigh most other forms of printed communication such as brochures and leaflets. Why not plan and create either a monthly or quarterly newsletter packed with information related to your service offering such as success stories, new team members or add-ons to your business that will give your readers a better understanding of who you are?
- DISCOUNT VOUCHERS
A good way to make your subscriber base feel special is to send them discount vouchers via email that are valid only for them. It is also a good way to keep in touch with them in between your regular newsletters and when there is a lull in business. Design specific deals from time to time and email them out!
- SOCIAL MEDIA INTEGRATION
You could also use your email marketing to increase engagement with your social media pages. For instance, you could run a competition or contest on Facebook and email information on it to your email subscribers. This will allow them to engage with you across channels and increase your social media likes and fans in the process.Being a service provider doesn’t mean that you have to lose out, it merely means that the way in which you approach your audiences, through any medium needs to have an alternate strategy to that of retail. Show off your stuff even if you don’t have anything physical to show.