Birthdays make everyone feel a little special and it also allows marketers to engage with their customers. Imagine if it was your birthday and your inbox was flooded with free offers and discounts from your favourite places? It’s probably one of the best ways in which you can use email marketing on the most personalized level possible.
Use your bulk email provider to set up automated birthday greetings based on the information you have on each contact and create a one-time, one-day only offer that will take feeling special on your birthday to a whole ‘nother level.
Imagine if you were a restaurant or bakery? You could ask them to drop in for a special meal or even bake them a birthday cake on the house! Ideally, you would want to send them this email a couple of days in advance, if that were the case, so they could patronize your outlet on their special day. The offer ensures that they are spending a part of their day with you, increasing customer interaction. Chances are they won’t be coming alone after all which will probably give you more business than you were expecting just by making someone feel special on their birthday.
If you are a spa or salon, you could offer free treatments and a second at half off if they want to bring a friend along. A retail outlet, especially clothing or accessories could go on to give their customers something they’ve added to their favourites list on your website and never got around to buying – imagine sending them a birthday card via email that lets them know that their favourite outfit is packed and ready for pick up, on the house!
The thing here is to be able to create the right offer based on what kind of business you run and also based on what information you have on the birthday girl or boy. The point of being personal is being able to create a one-of-a-kind offer that relates specifically to the person you are wishing and gifting on their special day. This is especially possible for small businesses that won’t have to be doing this many thousands of times every year.
Birthdays are undoubtedly special and it also gives you an opportunity to make your brand that much more special in the eyes of your customers! This is relationship building at its best and email is the way to do this.