The Top 3 Metrics You Must Track

September 23, 2014
The Top 3 Metrics You Must Track
A well-executed email marketing campaign has many components to it and in addition to the obvious element of optimization, what you really need to be doing is tracking your emails to ensure that what you are doing, is actually working. Before you send your next email burst out, take a moment to ask yourself what your actual goal is. It could be to generate more sales, grow your subscriber database, offer something free of value etc., and once you do this, the next question to ask...
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How to Represent Your Brand in Email Marketing

August 27, 2014
How to Represent Your Brand in Email Marketing
Using email as a marketing medium is still one of the most tried, tested and successful tools you have at your possession – the key is to be able to do it right. Purchasing the right software, developing the right content and actually sending out the mails are just the first steps in the ladder to a successful email marketing campaign. It’s not just about your content but also who the content is coming from – how do you ensure that your brand schematics are coherently...
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New Canadian Anti-Spam Law

August 20, 2014
New Canadian Anti-Spam Law
It’s a global consensus – nobody likes SPAM. We want to be contacted with information of value and benefit to us, instead of having our inboxes flooded with useless, unwanted information and most marketers unfortunately tend to forget this. But SPAM means more than just unsolicited commercial messaging; it can also be the cause for online identity theft, phishing, spyware and malware that affects both individuals and organizations equally. Essentially, SPAM compromises the stability...
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