The B2B marketing area is a far more complex playing field than that of B2C and as such needs specific, strategic direction that will drive it from different perspectives. While consumer based content marketing is becoming easier to understand and read in terms of what is trending, let’s take a closer look at some of the more complex trends to watch out for in terms of B2B marketing for 2015:The Mobile DominatrixThat’s right – mobile is dominating right now across...
B2B Content Marketing in 2015
December 17, 2014
Wrap Up E-commerce Sales This Holiday Season
December 10, 2014
Whether you like it or not, the hustle and bustle of the holiday season has landed and with it the bet that online sales this year are bigger than ever before is reaching fruition. If someone can avoid having to join the manic outdoor pace of the season in the midst of all their other daily issues, they most certainly would. The fact that online devices including mobile ones are enabling sales to be made remotely along with free delivery options being available from most retailers, there is...
Cyber Monday Mistakes to Avoid
November 11, 2014
Cyber Monday, the officially opening of the chaotic, end-of-year shopping season begins on the 1st of December this year making it a doubly ideal date to kick things off. This means the busiest time of the year is now upon you and your marketing team. If you have your activities carefully planned out, then you probably have very little to worry about. The biggest thing to remember is that if you too are launching your digital seasonal activities on Cyber Monday with the rest of the internet...