The late Steve Jobs’ vision continues to hold through with the launch of the iPhone 6 & iPhone 6 Plus which have made history as being one of the highest sold iPhone models ever, selling over 10 million units at launch stage and that number is only tipped to increase before the close of 2014. The new models boast a 4.7 inch and 5.5 inch screen respectively, both much larger in size than any previous iPhone allowing for an easier navigation and interface process. These larger...
How iPhone 6 Impacts Your Emails
December 29, 2014
B2B Content Marketing in 2015
December 17, 2014
The B2B marketing area is a far more complex playing field than that of B2C and as such needs specific, strategic direction that will drive it from different perspectives. While consumer based content marketing is becoming easier to understand and read in terms of what is trending, let’s take a closer look at some of the more complex trends to watch out for in terms of B2B marketing for 2015:The Mobile DominatrixThat’s right – mobile is dominating right now across...
Data Driven Marketing
October 23, 2014
Data Driven Marketing is all about retaining customers by using behaviour based consumer data to be able to effectively determine the timing, targeting and content matter of marketing plans. It requires the research component of a marketer’s job which is key. The more accurate the information, the more effective the communication can be in turn. Data Driven Marketing calls on you to fine-tune your segmentation strategy by having accurate information. The question is how can you make...