With the Christmas season upon us, businesses need to advertise and market across multiple media platforms to create greater viewings of their promotions. These days, social media, alongside email marketing, is an unrivalled platform on which to direct Internet users to your website and your business. The more followers you have across the major social networking sites (Facebook, Twitter, G+, LinkedIn, Pinterest) the more traffic you will generate towards your website and/or your up and coming...
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6 Simple Steps to Better Email Marketing
November 03, 2013
Whether your business is a startup in a breakthrough niche market or a major player in a competitive arena, email marketing remains as a potent tool to get ahead.
There’s no secret formula for email marketing, however. Let’s keep it simple: Here are 6 steps to better email marketing.
1. Don’t SPAM
Many people likes SPAM, but not in their inboxes. Even if you’ve programmed your software to send bulk emails on a decent schedule, sending one too many can be interpreted...
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Email Copywriting 101
August 14, 2013
The principles of good writing, such as clarity, readability, and proper use of grammar, apply to copywriting for mass e-mailing as well, but some extra elements are needed to separate truly effective copywriting from the run-of-the-mill variety. Good copywriting does more than just get your message across, it also serves to motivate your prospects to take action, which requires a fair amount of skill and finesse to accomplish. Below are some tips for writing the type of copy that...
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