The B2B marketing area is a far more complex playing field than that of B2C and as such needs specific, strategic direction that will drive it from different perspectives. While consumer based content marketing is becoming easier to understand and read in terms of what is trending, let’s take a closer look at some of the more complex trends to watch out for in terms of B2B marketing for 2015:The Mobile DominatrixThat’s right – mobile is dominating right now across...
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