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How to Represent Your Brand in Email Marketing

Posted by: Maxmail on Tuesday, 26 August 2014

Using email as a marketing medium is still one of the most tried, tested and successful tools you have at your possession – the key is to be able to do it right. Purchasing the right software, developing the right content and actually sending out the mails are just the first steps in the ladder to a successful email marketing campaign.

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New Canadian Anti-Spam Law

Posted by: Maxmail on Wednesday, 20 August 2014

The Canadian Government decreed an anti-spam legislation (CASL) that went into effect on 1st July 2014. This legislation was developed with the intention of protecting consumers while also allowing business to compete in the global marketplace.

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How to Get Started with Email Marketing

Posted by: Murray on Tuesday, 27 May 2014

If you're new to Email Marketing or you're looking for ways to improve your results, here are four essential areas to note, in order to maximize the benefits of your next Email Marketing Campaign.

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The Nice Guy’s Guide to Organizing a Kick-Ass Email Campaign

Posted by: Murray on Tuesday, 14 May 2013

At first glance, email blasting may not seem like the nicest thing to do. We’ve all received junky spam emails before, and each time we’re force to hit the “delete” or “spam” buttons is another few seconds wasted to a junk email marketer. But when it comes time to organize a marketing campaign, one fact stares us in the face: email marketing is the higest-ROI marketing platform available today. So how do we implement a mass email campaign without being spammers? Let’s find out…

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How to Avoid Being Marked as a Spammer

Posted by: Anita on Tuesday, 30 April 2013

Launching a bulk email campaign can be an effective way to reach a mass audience without incurring the high costs typically involved in using traditional advertising methods such as radio or television. However, the downside to this is that unlimited email marketing has been abused at times by those who send out mass emails without following proper procedure or allowing consumers the choice of continuing to receive such solicitations. Below are some tips for using email marketing while avoiding being labeled as a spammer.

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