Posted by: Murray on Wednesday, 15 May 2013
Visuals. Images. I know what you’re thinking – those don’t belong in newsletters, right? Wrong. Creating a great newsletter with just your handy word processor is nearly impossible. I’m speaking from experience here, too. Most marketers have tried – and failed – to get a nearly-text-only newsletter off the ground. And with today’s need for a high delivery rate email service that’s actually easy to provide, graphically-oriented newsletters just make sense. Here’s why (and how) to get going on image-based newsletters…
Read more
|
Posted by: Murray on Wednesday, 15 May 2013
Since email marketing is about connecting with your readers, it’s very important to decide on the most advantageous tone for your email campaigns. On one hand, you want to appear professional and so a formal, businesslike tone often seems appropriate. On the other, you want to seem fun and likeable, so a more informal tone can be tempting. Yes, email marketing in Auckland, or anywhere else for that matter, can come down to these minute decisions, so read on to find out the type of tone that we think is best for your campaigns.
Read more
|
Posted by: Murray on Wednesday, 15 May 2013
Email marketing remains one of the most effective marketing platforms available to any business. With the cost of your average online bulk mail service lower than ever and with return on content marketing climbing, neglecting to run a quality email campaign is a foolish way to pursue any marketing strategy. But even if you have made up your mind to craft a high-quality email campaign, how do you ensure that your emails will translate into conversions? One of the ways is to connect with your readers, and much of this connection comes down to the “v
Read more
|
Posted by: Jane on Wednesday, 15 May 2013
Successful email marketers get results – for themselves, for their companies and for their clients. But becoming a successful email blaster isn’t as hard as it may seem at first glance. Here are 9 things that successful email marketers do – and how you can do them too…
Read more
|
Posted by: Jane on Wednesday, 15 May 2013
Email marketing forms the backbone of many successful marketing campaigns—and for good reason. Compared to traditional marketing platforms like TV and even social media campaigns, email blasting offers a return on investment that is rarely rivaled by other digital marketing mediums. But once you’ve designed an email strategy and goal, how do you make sure that your specific email offers are up to par? Here’s how…
Read more
|
Posted by: Kimberly on Friday, 03 May 2013
It’s easy to buy an email list to begin your email marketing campaign. But you must understand that nothing worth doing ever came so easily. It may be a convenient start, but will this strategy be sustainable? Would everyone on that list be so welcoming of your marketing communications?
Read more
|
Posted by: Anita on Friday, 03 May 2013
If you offer products or services on your website, you likely have a dedicated base of customers who simply need regular reminders to let them know about sales and promotions. And while using email to capitalize on these customers is a good thing, capturing new sales in addition to these is always the goal. Without further ado, here a few tips for gaining additional customers the next time you send a bulk email…
Read more
|
Posted by: Anita on Wednesday, 01 May 2013
Offering your goods or services to consumers at an attractive price is not necessarily enough by itself to make your mass email campaigns successful. To maximize results when you send bulk email online, it’s crucial that your email copy gets your value proposition across in a way that motivates your prospects to take action. Some ideas to keep in mind when writing text of this sort are listed below.
Read more
|
Posted by: Murray on Monday, 29 April 2013
You put a lot of effort into your email campaigns. Writing copy, designing graphics, even tracking down email addresses all take significant time and effort. It’s understandable, therefore, that you want to pick the best possible time for sending out those bulk emails. But when is that time? Well, the answer (as usual in the marketing world) depends on a number of factors. Here are a few that should help you narrow down your choices.
Read more
|
Posted by: Murray on Monday, 29 April 2013
Bulk marketing services are popular, and for good reason. Email marketing is a cost-efficient way to reach nearly unlimited potential customers with high-quality targeted content. Maybe you prefer personal emails over bulk emails, or maybe you’re weighing whether to start an email campaign at all. In either case, it’s a no brainer – mass email marketing is a great way to take your marketing campaigns to the next level.
Read more
|
Posted by: Murray on Monday, 29 April 2013
Despite the recent proliferation of other online marketing strategies, mass emailing remains one of the best ways to reach customers and convert sales. After all, no other medium connects so many people at any given time and in any given place. Smartphones have given consumers nearly 24/7 access to email, and the ability to reach these increasingly-savvy consumers is vital for any company.
Read more
|
Posted by: Anita on Monday, 29 April 2013
Companies around the world have gravitated towards mass email campaigns as an effective way to sell their products. Bulk emailing, done properly, can reach prospects in a way that more indirect sources of marketing aren’t able to do at a fraction of the cost of traditional marketing approaches. Given this compelling value proposition, it’s no wonder the practice has grown in popularity. However, this popularity has led to a backlash when it comes to unwanted bulk email, also known as spam. Below you will find a list of some of the most commo
Read more
|
Posted by: Anita on Monday, 29 April 2013
Reaching out to customers and prospects via bulk emailing is an important way for you to increase your sales and get your message out there. In today’s information-saturated world however, harried consumers may forget about you if they don’t hear from you on a regular basis. Following are some tips for planning and executing a mass email campaign.
Read more
|
Posted by: Racquel on Friday, 26 April 2013
Social media is an integral part of our everyday communication so no wonder marketers are finding ways to integrate social media with their email marketing — after all, email marketing and social media marketing go hand in hand. They are more than effective when used separately, so imagine what they’re like when they’re combined. The successful integration of social media with email marketing can produce the following highly beneficial results…
Read more
|
Posted by: Racquel on Friday, 26 April 2013
During the course of their marketing profession a marketer will most likely have re-designed their website, created a Facebook page, re-designed their auto responder programs and commenced Tweet scheduling. Additionally it is safe to assume that the marketer would have also installed a Web tracking system with the aim of seeing how many visits they receive on their website with the main goal being increased visitors for increased sales.
Read more
|
Posted by: Vikki on Friday, 19 April 2013
Having a good subscribers’ list is one of the most important aspects involved when you send bulk email online. This takes time, a lot of exposure, patience, and attention. There is no easy way around building a good list for your online marketing campaign, but there are a few steps you can keep in mind to ensure the constant improvement of your email marketing through time.
Read more
|
Posted by: Vikki on Friday, 19 April 2013
For beginners who have recently taken the plunge into the world of bulk emailing, the different elements behind using email to capture a market involves a lot of time and experience before they can be fully utilized. Knowing, however, these following tips can make the entire process a much faster and easier one – much like a little hack to get you up and running with a good start on your marketing campaign.
Read more
|
Posted by: Vikki on Friday, 19 April 2013
Being a beginner bulk email sender is not a good excuse for ignorance. It is important for you to know the basics to email marketing for you to ensure the long-term success of your campaign. Keeping the following basics to mind not only provides you with a good foundation of knowledge to keep your email marketing campaign at the top of its game – it also provides you with the chance to become better in your future campaigns.
Read more
|
Posted by: Vikki on Friday, 19 April 2013
There’s only so much you can do for your mass email campaigns. Basically, it all boils down to whether or not your subscribers choose to take action via your call-to-action options. Although those CTA clicks are mostly out of your hands the moment you send those emails out, you are far from being helpless, as there are a few steps you can take to make your emails more likely to get those clicks.
Read more
|
Posted by: Vikki on Friday, 19 April 2013
There are a lot of things to consider when you send bulk email online. Strategies can take all forms and sizes, and sometimes, taking them all into serious consideration can be nothing short of overwhelming. Sometimes, though, all it takes is but a few simple “hacks” to get you some email marketing success. The following four strategies are simple and basic considerations that might be all it takes to make your campaign the success you have always wished it to be.
Read more
|
Posted by: Anita on Friday, 19 April 2013
It’s hard enough to get the subscribers you need for good email blasting lists. Even worse, getting them through legitimate means can be a rather time-consuming task, to say the least. It can, therefore, be rather disheartening to receive a number of unsubscribes despite having worked so hard to get those subscriptions. In order to keep your email marketing campaigns in tip-top shape, you have to be able to give as much attention to keeping your subscriptions as much as getting them – something that can be summarized by the following steps.
Read more
|
Posted by: Vikki on Wednesday, 17 April 2013
First impressions do tend to last. This principle holds true for a number of things, including bulk emailing. For your readers, the first thing they ever encounter with your email campaigns is your subject lines. These could either leave them wanting, curious, or completely otherwise. It is, therefore, of the essence to learn how to make subject lines that stand out and successfully pique the interest of your target market.
Read more
|
Posted by: Vikki on Wednesday, 17 April 2013
Truly, there is no replacing the function of mass email campaigns in terms of getting a product seen, heard, and felt. In marketing, it is all about getting as much exposure as possible for a product – and with the onset of electronic mail, growing an email list is essential to any legitimate campaign. Keeping in mind a few good email marketing practices will help get you the audience you need while keeping your sender reputation high all throughout.
Read more
|
Posted by: Murray on Thursday, 11 April 2013
Writing email content is a lot harder than it looks. As a business leader, you know what you want your customers to think but a harder time saying it in bulk emails. While unlimited email marketing gives you the ability to reach many new customers with minimal effort, the wrong types of emails can be quickly deleted, or worse, end up in the spam folder.
Read more
|
Posted by: Murray on Thursday, 11 April 2013
Mass email should be a centerpiece of any business marketing campaign. Everyone is connected to an email account these days, and timely emails are a perfect way to get information out to a receptive audience. The problem, of course, is how to get your recipients to read the information in each email. In this article, I’ll give you a few tips on how to boost your email deliverability rate – and boost your revenues in the process.
Read more
|
Posted by: Murray on Thursday, 11 April 2013
Email has been a great marketing strategy since the mid-90s, and mass emailing has made it even easier and more important in 2013. Whether you’re a startup that just setting up an email strategy or an older firm in need of an overhaul, you can benefit from this step-by-step guide on setting up a successful marketing strategy.
Read more
|
Posted by: Murray on Thursday, 11 April 2013
Managing priorities in a small business is always tough, but one thing is for certain – email marketing is an essential tool. Although bulk marketing services abound, it can be difficult to get good advice about how to use limited resources in managing a successful email marketing campaign. Well, never fear. I’ve been a small business employee and seen first-hand how good email marketing can lead to great results, and how mistakes in email marketing can be costly. Here a few ways to learn from my experience.
Read more
|
Posted by: Murray on Thursday, 11 April 2013
Despite the rise of social media marketing and other forms of unique marketing content, email marketing is far from dead. 92% of adult internet users still maintain an email account, and most have access to that account all day via PC’s and mobile devices.
Read more
|
Posted by: Murray on Thursday, 11 April 2013
An email marketing campaign is an essential component for any small business. Whether you’re a mom and pop grocery store or an internet marketing firm, email is a powerful way to reach a wide segment of the population and provide them with relevant content. If you’re just starting out, however, you may find the process daunting. After all, the ability to send unlimited emails is a relatively new development and can be a little foreign to some business owners.
Read more
|
Posted by: Murray on Thursday, 11 April 2013
If you use a bulk email sender to distribute marketing content, you likely worry about getting your email designs just right. After all, if you’re going to put much money into a marketing campaign that can reach thousands of your potential customers, it makes sense to maximize the likelihood that your emails will be well received. We’ve spoken about your subject lines and deliverability techniques before, but how about the actual content of each email? How should your emails be designed to appeal to your customers
Read more
|
Posted by: Murray on Thursday, 11 April 2013
Email is still one of the most effective marketing strategies available to businesses. Nearly all adults who use the internet maintain email accounts, and most are connected to those accounts throughout the day. Email is still better at delivering timely and tailored messages to all of your potential customers.
Read more
|
Posted by: Murray on Thursday, 11 April 2013
Despite the rise of social media and other popular marketing platforms, email remains one of the most effective and profitable ways to reach potential customers. With the ability to send bulk email, software that can help you manage your mailing lists, and websites like this one that can advise you on best practices, there’s no excuse for having a subpar email strategy.
Read more
|
Posted by: Murray on Thursday, 11 April 2013
Even if you’re already an industry veteran, brushing up on your email marketing skills is a great way to keep your business running smoothly. The importance of email marketing has never been greater, and the ability to reach a captive audience with tailor-made content is still a great way to drive revenue.
Read more
|
Posted by: Brian on Wednesday, 13 March 2013
If you’re going to harness the lost art of great copywriting then you’re going to first need to know your ideal customer inside and out. It doesn’t matter what sender software you’re using, or how many mass email campaigns you run if you really don’t understand the true definition of the person you’re sending bulk emails to. A person who empathizes with you is the kind you want, the type of individual who will believe in you, your message, and happily buy your products or services. Remember, you need to understand this individual incre
Read more
|
Posted by: Brian on Wednesday, 13 March 2013
Before you kick on your autoresponder software and send a volley of bulk emails to your subscribers, remember that you’re sending information to people who are looking for answers, for somebody to follow, for somebody to put their trust in. We’ll go over a few useful tips that you can use in order to better leverage your results and build trust with your followers, and thus earning you more income through a positive relationship with your readers.
Read more
|
Posted by: Brian on Wednesday, 13 March 2013
As an email marketer, dodging the spam filters is critical for your survival. Whatever practices you’re using in your marketing efforts, you need to make certain that you don’t end up being viewed as spam to too many individuals, which can quickly ruin your mass email campaigns. Your reputation is very important as a marketer, and if too many people are listing your messages as spam, then that reflects onto your campaigns and will negatively impact your messages even getting to your target’s inbox.
Read more
|
Posted by: Brian on Wednesday, 13 March 2013
Email marketing is some of the most powerful marketing you’ll find available to you. You’re able to retain readers, contact them at will, and send them bulk emails from your email blaster program. However, just because you have these powerful tools at your disposal, doesn’t mean there’s not a method to doing things correctly. Nobody wants to make the mistake of alienating their readers, so we’re going to go over 4 ways to build a successful email marketing campaign.
Read more
|
Posted by: Brian on Monday, 11 March 2013
Regardless as to whether you’re using an email auto responder or committing your email marketing efforts to broadcast messages; you’re still undoubtedly going to wonder what day of the week is best to send your email to get maximum opens, clicks, and conversions. Plenty of study and research efforts have gone into discovering the answer, which you’re going to learn here.
Read more
|
Posted by: Brian on Monday, 11 March 2013
The key to successful bulk marketing is to instill a sense of urgency within the reader. This is the same premise that sales events work from, in that something of substantial value or worth is offered to the prospect, but only if a certain requirement is met. We’re going to go over these requirements and how you can use them in your mass email campaigns to leverage your efforts and boost the response rates of your subscribers.
Read more
|
Posted by: Vikki on Monday, 11 March 2013
Sometimes, all it takes is a little good timing for some unlimited email marketing success. A good email just wouldn’t matter if you send your blasts when they are least likely to be read right away. Chances are you’ll be stuck in an inbox along with other messages. Should the time come for your subscribers to read their messages, there will be barely any time left to prioritize yours.
Read more
|
Posted by: Vikki on Monday, 11 March 2013
Online bulk marketing services are a good idea for any campaign, as it gives you an adequate amount of exposure among your target market. But the way things are, good email service providers don’t offer their services for free. You might then be tempted to DIY your email marketing campaign due to budgetary constraints. If you are considering using Outlook for this very purpose (as it is one of the most accessible options available), why don’t you think twice and read on as to why Outlook may not be the most cost-effective choice, after all.
Read more
|
Posted by: Vikki on Monday, 11 March 2013
Mass emailing can sometimes be a very daunting task, as there are way too many factors to consider. Sometimes, you just can’t help but be put in a position wherein you have to compromise among these different factors due to their sheer number. If you are just starting out on your email marketing campaign, taking into consideration these 5 essential keys to a good email campaign is the perfect stepping-stone for future email marketing success.
Read more
|
Posted by: Vikki on Monday, 11 March 2013
Before starting on a number of mass email campaigns, there are certain things you need to have at hand to keep you on top of your reputation. Ensuring that these items are considered fully during the design phase of your campaign can spell the difference between success and a worse sender reputation.
Read more
|
Posted by: Vikki on Monday, 11 March 2013
The picture of a perfect email campaign would be where one can send unlimited emails with no repercussions at all. The way things are, though, individuals and ISPs have found ways to protect themselves from unsolicited mail, calling forth the need to orient email campaigns accordingly to these protective measures. Taking the following measures to heart will not only get you better deliverability and click-through rates, it also makes for something pretty close to sending unlimited emails.
Read more
|
Posted by: Brian on Thursday, 07 March 2013
There are multiple factors to getting customers through email marketing; transforming your subscribers into buyers. We’re going to address a few here so that you can make the shift in your online email marketing efforts and start building a solid online business that pays the bills.
Read more
|
Posted by: Murray on Wednesday, 06 March 2013
If your email marketing campaign involves mass email (hopefully this is all of you), then you know just how difficult it can be to craft great subject lines on a mass scale. How do you come up with something catchy without coming across as spam? How do you convey information without your subject line sounding like a sales pitch? The best marketers have already mastered this skill, so read on to take your email marketing game to the next level.
Read more
|
Posted by: Murray on Wednesday, 06 March 2013
When it comes to email marketing, we’ll excuse you if you feel like you’ve heard it all before. With email’s massive revenue potential, however, it pays to listen. The average email campaign brings in around $40 per $1 spent on marketing. There’s a reason people tend to read everything they can get their hands on about the subject. I’ll try to keep it interesting, but here are three tips that may help your mass email campaign.
Read more
|
Posted by: Murray on Wednesday, 06 March 2013
One of the most important aspects to executing a marketing campaign is the ability to reach customers through email. After all, everyone’s got an email account these days, and if you’re sending someone an email, chances are that person opted into your bulk emailing list at some point. Actually, I take that back – I should say that if you’re running a good campaign, that person opted into your email list. If you’re sending emails to random accounts from either scraping addresses on the web or purchasing email lists, you’re probably breaki
Read more
|
Posted by: Murray on Monday, 04 March 2013
Something I hear a lot from marketers these days is, “the spam filters are getting so good! How can I avoid getting caught?” I usually follow up with, “Well, are you spamming?”
This question is sometimes followed by vehement denial, but it usually gives marketers pause to think that, hey, maybe they’re sending spam after all.
We’ve grown accustomed these days to thinking that “spam” is reserved for banking scams and Viagra pills, and any email that a reputable company sends from a bulk email application is legitimate. Let me
Read more
|
Posted by: Brian on Monday, 04 March 2013
Whether you’re using your bulk emailing software to provide a newsletter to your readers or for autoresponder email marketing, chances are high that you can improve your email campaigns in some way, you can deliver more value to your readers in some form, and you can increase the income garnered from your list, your advertisers, or both. That’s why we’re going to go over 5 ways to upgrade your email results.
Read more
|
Posted by: Brian on Wednesday, 27 February 2013
If you’re running an online business and you’d like to use your high volume email client to send out newsletters and promotions, ones that really emphasize your brand with the assistance of images, then think again. While it’s ideal to be able to create brand recognition within your emails, building customer loyalty, the fact of the matter is that it’s very unlikely to even be seen by the recipient. Why is this?
Read more
|
Posted by: Brian on Wednesday, 27 February 2013
We’re going to go over 10 brilliant email marketing tips that will help you avoid being seen as a spammer, dodge the blacklist, and make it into the inbox of your prospects, giving you the opportunity to earn their trust and ready cash. Let’s get started.
Read more
|
Posted by: Rosario on Tuesday, 26 February 2013
Can you ever have too much of a good thing? If you are utilizing the latest unlimited email marketing software to give your campaign the widest possible scope it may appear not. However, quantity isn’t everything, and no matter how powerful the program being used may be, the quality of the campaign deserves its fair share of attention as well, especially when it comes to avoiding the following 3 email marketing blunders.
Read more
|
Posted by: Jonathan on Monday, 25 February 2013
If you’re planning on engaging in a bulk emailing campaign, there are key metrics you should be following.
Here’s what you should know to avoid spam traps, tweak your campaigns for the best results and calculate your ROI quickly and easily.
Read more
|
Posted by: Rosario on Thursday, 14 February 2013
To inexperienced eyes, creating a decent subject line for an email marketing campaign may seem like a walk in the park. But once you are confronted with the reality of email marketing and all the challenges associated with, it is only then you realize how hard it is to come up with a subject line that lures recipients to read the message. Here are a few tips and tricks that may help to go about the task.
Read more
|
Posted by: Joel on Thursday, 14 February 2013
As a cost effective and potentially far-reaching marketing tactic, mass emailing has always been a reliable tool in the inventory of the online marketing fraternity. However, just like with other marketing endeavors – both online and offline – mass emailing also has its fair share of shortcomings.
Read more
|
Posted by: Rosario on Wednesday, 13 February 2013
Mass email campaigns are a blessing to online product and service providers, but indiscriminate emailing practices can do more harm than good. In order to maintain a high deliverability rate on your emails, there are certain factors you should always remember to minimize. These factors come from your emails, the quantity and frequency with which you send out emails, and your subscribers.
Read more
|
Posted by: Marta on Tuesday, 12 February 2013
2012 was a year of challenges for the email marketing industry. Regardless of what you might have been told about the rumored death of email marketing, email marketing is in fact alive and kicking. While numbers dropped a little in the last twelve months, there is certainly life left in the industry and there will continue to be so in the foreseeable future.
Read more
|
Posted by: Jules on Tuesday, 12 February 2013
Like all other forms of online marketing, email marketing is also constantly changing and evolving – but serving nevertheless. The dynamics have changed comprehensively since the emergence of Web 2.0 platforms like social media. Therefore, the time has come when all email marketing professionals need to analyze and revamp their existing strategies to suit the need of the hour.
Read more
|
Posted by: Anita on Tuesday, 05 February 2013
One of the best ways for businesses to get the word out about a particular product or service that they offer or support is via email marketing or mass emailing.
Email marketing is not, however, as simple as it seems. Do not fear this complexity however, as success can be achieved by using these 5 tips for your next email marketing campaign.
Read more
|
Posted by: Joel on Wednesday, 30 January 2013
One of the first things marketing representatives think of when they send bulk emails is a catchy subject line. It is easily arguable that the “From” line is just as, if not more than, important though. Most bulk email applications will allow you to display what your recipient will see in the “From” line.
Read more
|
Posted by: Rosario on Tuesday, 29 January 2013
You must conduct periodic evaluation of your overall email marketing endeavours in order to gain the most out of the individual campaigns — there’s no shortcut to that. However, most email marketers, particularly those with little or no experience, often face difficulties trying to find the right metrics for the purpose.
Read more
|
Posted by: Marta on Friday, 25 January 2013
We all know that the smartphone revolution has spread its wings. With more and more people opting to use their smartphones for web browsing and emailing while on the go, it has become imperative for all email marketers to adequately and efficiently optimize their mass emails for these new-generation devices. Needless to say, breaking out from the traditional desktop-centred approach and responding to this new demand is the need of the hour.
Read more
|
Posted by: Jules on Thursday, 24 January 2013
Nothing works better than some verifiable social proof when it comes to winning the trust of new customer bases. And need we say, social media platforms can play an instrumental role in communicating how well your existing customers are benefitting from your promotional emails. Apart from promoting an email marketing campaign through these social media sites, one can also exploit these Web 2.0 platforms to enhance the content of your promotional email campaigns.
Read more
|
Posted by: Rosario on Thursday, 24 January 2013
Larger opt in lists always yield better results — it’s an obvious and undeniably proven fact. Having a list full of targeted people to whom you can send out your promotions, content or any important message with just a few clicks of the mouse is something that every email marketer dreams of. And need we say, such a list is capable of delivering you everything that you want your email marketing efforts to yield. To help you out with this task, we’ve put together the following essential tactics of boosting an opt-in list…
Read more
|
Posted by: Joel on Thursday, 24 January 2013
Even though text-based emails are still being extensively used by email marketers, today, the rich offerings from good-quality email service providers enable you to alter the design and look of your emails according to your taste and requirements. Having an attractive email design that draws the attention of your recipients is almost as important as having an attractive subject line in the first place.
Read more
|
Posted by: Marta on Tuesday, 22 January 2013
Let’s face it — if your email newsletters are boring and provide little useful information to your readers, those readers will soon become disinterested in what you have to say, and may out from your email list altogether.
It’s imperative therefore, that you learn the secrets behind every successful email newsletter campaign. The following is a rundown of some of these easy-to-implement and result-oriented tactics.
Read more
|
Posted by: Jane on Monday, 21 January 2013
If you are a regular user of mass mail software, then you will already know you can use it for sending out either plain text or HTML formatted emails to your customers. Even though during the past decade a vast majority of bulk email senders were relying on HTML formatting exclusively, the rise of smartphone and tablet technology (and difficulties with getting html to display consistently on them) has brought plain text back into the limelight.
Read more
|
Posted by: Rosario on Thursday, 10 January 2013
As an email marketer, you should always remain aware of the delicate balance of the factors like relevancy, frequency and audience expectation associated with your marketing campaigns. You also need to be mindful of the fact that every click and read matters.
But what is the best way to know which approach can yield the maximum result from your campaigns? Is it the ‘make-a-guess approach’? The ‘try-a-bunch-of-different-things’ approach?
Read more
|
Posted by: Joel on Thursday, 10 January 2013
Mass emailing is deemed as one of the most effective forms of marketing not only because of its low cost, but also because it facilitates some really cool analytics — ones that any marketer from the pre-email era would die to have at his disposal.
Read more
|
Posted by: Sonia on Wednesday, 09 January 2013
Mass email marketing is an art and a science — one which is tough to excel at, but ultimately very rewarding.
And as we have mentioned before, the holiday season is the best time to practice this sweet science, and make the most of your carefully crafted email marketing strategies. Here are a few essential tips and tricks that you can utilize in order to reap the maximum out of the holiday season with your early 2013 email marketing endeavors…
Read more
|
Posted by: Jonathan on Tuesday, 08 January 2013
Mobile phones are changing the email marketing game for good. And that change is coming fast.
To be effective, marketers have to adapt to this changing digital landscape. That means taking the rise of mobile — and in particular, the rise of smartphones — into account for your next mass mailing exercise.
Read more
|
Posted by: Anita on Thursday, 03 January 2013
With the rise of mobile technologies it has become a need of the hour for email marketers to reshape and revamp their email marketing strategies in compliance with the specific needs of mobile internet users.
Here are a few essential tips and tricks to go about that task.
Read more
|
Posted by: Sonia on Friday, 28 December 2012
Lapsed email subscribers are those to whom you send your promotional email messages regularly - but to no avail. These are the subscribers in your email list that never even click open your messages, let alone read them.
It’s natural if you have always felt the urge to remove them from your list altogether, but wait — what if we tell you that there was a tried and tested method of winning back these lapsed subscribers? Wouldn’t that be just awesome?
Well, read on!
Read more
|
Posted by: Joel on Friday, 28 December 2012
As with every other aspect associated with your email marketing endeavors, email copywriting is a serious art that you must master in order to help your campaigns yield the desired results.
Successful email copywriting is all about using simplicity and creativity to woo your target audience. Here are a few essential tips to maximize your email copywriting skills and fine tune it to your ultimate business objectives…
Read more
|
Posted by: Jane on Friday, 28 December 2012
“Does email list segmentation really work or is it just a myth?”
This happens to be one of the most popular question we are often asked.
The answer is always “YES!”
Read more
|
Posted by: Marta on Thursday, 27 December 2012
If your bulk email marketing campaigns are failing to achieve the desired result, then maybe a little bit of personalization is what’s missing. Really, with abundant user information available both online and offline to assist you to profile your email list members, there is hardly any good excuse to neglect personalizing your email campaigns.
Read more
|
Posted by: Anita on Thursday, 20 December 2012
More than a decade and a half back, then Microsoft CEO Bill Gates said “Content is King”.
That sentiment still holds true, but with a glut of re-hashed, re-heated and just plain boring content out there, the focus is now switching to ways to actually engage with audiences, how to hold their attention and how to create content that actually gets read.
Read more
|
Posted by: Anita on Tuesday, 18 December 2012
For any email marketing campaign to succeed in the long run, you must focus on three important aspects: the open, click through and conversion rates of the mail you send to your list members.
It’s true that maintaining a high rate for all these factors is a pretty daunting task, but overcoming these obstacles is actually a simple process: you must pique the curiosity of your list members and then get them to act.
Read more
|
Posted by: Sonia on Tuesday, 18 December 2012
No matter which industry you belong to, as an online marketing professional, your email marketing campaigns are only as good as the messages they contain. So, if you’re tearing your hair out trying to come up with a brilliant way to craft email messages that ignite a positive response from your recipients, then the following is a must-read compilation of some essential email marketing tips and tricks for you…
Read more
|
Posted by: Jane on Monday, 10 December 2012
A regular internet user receives more than 40-50 emails on average every day. But, it’s a fact that very few of those emails are actually clicked upon and read by the average web user — the rest are either deleted or marked as spam.
So, in order to gain attention from your target readers and boost your bulk email marketing efforts, it really is important that you leave no stone unturned to improve the quality of your email copy.
Read more
|
Posted by: Jane on Friday, 07 December 2012
Inexperienced email marketers often question the practical usage and reliability of open rate stats. This, however, is simply the wrong approach. Because without knowing the open rate, we can never evaluate how our bulk email marketing campaigns are actually doing.
Read more
|
Posted by: Joel on Friday, 07 December 2012
For a large proportion of online retailers throughout the world (especially in the West), the holiday season brings them a serious chunk of their total yearly sales.
As per estimations made by NRF and ICSC, holiday sales during 2012 will increase to 3% from last year’s 2.5%. The forecasts made by other agencies are even more promising with an estimated 4% rise in the retail sector.
Read more
|
Posted by: Jonathan on Thursday, 06 December 2012
It's a popular line for marketers: 'Email is Dead'.
But just how true is it? Has the rise of social media, text messaging and whatever else is the platform du jour, killed off email marketing for good?
Or have the rumours of email marketing's demise been highly exaggerated?
Read more
|
Posted by: Jonathan on Friday, 30 November 2012
Most marketers (as well as consumers) feel that automated emails are little more than a pain and hardly ever get a response. While that may be true for 98% of the crowd, there’s something the other 2% does, that makes automated email marketing the most powerful weapon of successful email marketers.
Autoresponders, however, are more than just event-based emails sent at specific intervals to a list of people who have performed a certain action. Actually, they’re the Holy Grail of engagement-driven marketing…
Read on to see what we’re talki
Read more
|
Posted by: Jules on Thursday, 29 November 2012
The exponential rate at which social media marketing is expanding today has caused some ripples in email marketing circles. But, there’s no need to panic — after all, the rise of social media marketing does not mean the fall of email marketing. Both have co-existed for some time now, and will continue to do so in the foreseeable future. In fact, if we are to believe the words of many prominent online marketing professionals, both these disciplines yield the best results when made to work in unison.
Read more
|
Posted by: Jane on Wednesday, 28 November 2012
Competition in the realm of B2B email marketing is fierce, and in order to succeed as a marketing professional, you always need to make sure that your B2B campaigns stand out in every respect. Now, as regular email users, we all know that the subject line is the most key consideration for any recipient to judge whether or not to click open an email — B2B emails being no exception in that trend.
Read more
|
Posted by: Jules on Monday, 26 November 2012
The ultimate objective of any well-defined email marketing campaign should be focused at convincing subscribers to take action — something we can easily assume won’t be a cakewalk unless you are following the four rules of getting better responses from one’s email subscribers…
Read more
|
Posted by: Rosario on Friday, 23 November 2012
Continuous evaluation — with a full, focused management and adequate metrics — is a pretty standard way to keep your business focused on its long as well as short term objectives. But it’s always critical to choose the correct parameters — after all, evaluating with inadequate data can do more harm than good. So how do you formulate a comprehensive strategy for using metrics to build a better campaign?
Read more
|
Posted by: Marta on Thursday, 22 November 2012
Email bounces have slowly and gradually emerged as the biggest concerning factor for email marketers around the world today. Apparently, with over 50 percent of all emails sent every day being spam mails, ISPs and internet companies have been pushed to tackle spam mailing, and subsequently, with various email blocking and filtering techniques in effect, email deliverability is becoming a big issue, even for those companies who do not resort to spamming and conduct unique, target-specific email campaigns.
Read more
|
Posted by: Jonathan on Thursday, 22 November 2012
Many of us have a knee-jerk reaction to the idea of sending text only emails — they’re as dull as dishwater. Surely with all the design options opened up by HTML — images, fonts, colours — that’s the preferable path to go, right?
Well not so fast...
Read more
|
Posted by: Sonia on Thursday, 22 November 2012
As an organisation aiming to extract the maximum out of your bulk email marketing, you need to understand that there is no magic formula for achieving your targets — however, you do need to have a fully-formed strategy in place in order to yield the desired result.
Read more
|
Posted by: Marta on Thursday, 22 November 2012
Most of us are well aware of the potential of a well-targeted email marketing campaign. Despite this awareness however, most marketers often fail to realize that email marketing can yield the desired outcomes only if the right message gets in front of the right people. Segmenting your email list is one basic strategy that can help you extract the most out of your overall email marketing efforts…
Read more
|
Posted by: Jane on Monday, 12 November 2012
Email marketing, just like all other forms of your multi-dimensional marketing efforts, is a serious task that ought to be handled with the utmost professionalism in order to yield the desired result. Unfortunately an overwhelming proportion of businesses out there in the market today have failed to comprehend this fact; and subsequently they have found themselves at the receiving end of some pretty nasty consequences.
Read more
|
Posted by: Jane on Monday, 12 November 2012
Email marketing can be rewarding if you follow certain basic principles. On the flipside however, it can also be as disastrous if you deviate from those same principles. The key thing to remember is that having a high volume email client is not the sole factor that can earn you success in your campaign —what you need rather, is a comprehensive plan aimed at winning the trust of your target audience and hopefully converting them into leads.
Read more
|
Posted by: Joel on Monday, 12 November 2012
Ask any marketing veteran, and they will tell you right away how newsletters can make an excellent marketing tool for promoting a brand and its products/services. A decent business newsletter makes it easier for businesses to expand into new consumer bases as well as helps improve their sales figure. However, developing a consistent and quality email newsletter program with a dedicated audience is not as simple as some of you may have presumed.
Read more
|
Posted by: Melissa on Thursday, 08 November 2012
Believe it or not, customers unsubscribing from your emails can actually be a good thing. If recipients are genuinely not interested in your offers, keeping them on your books has a negative effect on your delivery rates, as unopened, deleted or flagged emails are taken as a warning sign by ISPs. It’s important therefor to have an easy-to-access and professional looking unsubscribe button to keep your list fresh, clean and genuine.
Read more
|
Posted by: Melissa on Thursday, 08 November 2012
While email marketing is hardly a new strategy, if you’re new to the game it can feel like something of daunting undertaking. Fear not, however. Here is a simple, bare-bones checklist that will allow you to turn that great offer into dollars and cents.
Read more
|
Posted by: Melissa on Wednesday, 07 November 2012
Growing your list of subscribers is an integral part of your email marketing campaign. What you must keep in mind is that people are subscribed to quite a number of sites and this, coupled with the various emails that are sent per day, can lead to email overload for many subscribers. While the landing page, sign up form and welcome message your target audience receives are points to focus on, what matters most is actually getting people to open your emails in the first place. Below are some tips you can use to ensure that your emails stand out.
Read more
|
Posted by: Melissa on Wednesday, 07 November 2012
In this day and age Bulk email marketing is a ‘must have’ strategy, especially for those in the e-commerce game. While its apparent simplicity makes people think that they can get away with a poorly planned campaign that does not really have a strategy behind it, nothing could be further from the truth. Only is such an approach a waste of your time, but in all likelihood will have a damaging effect on your brand. In order to have a successful campaign, a rational strategy is a must. Here’s where to begin…
Read more
|
Posted by: Melissa on Tuesday, 06 November 2012
Getting that precious conversion from your mailing campaign can be a tricky business. This should not deter you from using this form of marketing however, because, when used properly, bulk marketing is an effective tool for increasing your sales. Below are four techniques you can use to increase your conversion rates and have a successful email campaign.
Read more
|
Posted by: Manas on Tuesday, 15 May 2012
Sometimes it's as simple as choosing complementary colors when designing and email template that helps you maintain steady sales. Email design still matters when providing information or prompting subscribers to visit your website to make a purchase or check out the types of goods and services you provide.
Read more
|
Posted by: Manas on Tuesday, 10 April 2012
Even though most people have access to various types of email code, template designs, fonts and color choices, this does not mean you should use all of these items at once when creating an email template. Overcrowding, contrasting colors and unreadable fonts can spell disaster for an Internet marketer or business person. Keep it simple to entice and encourage subscribers to make a purchase or just continue to subscribe.
Read more
|
Posted by: on Wednesday, 28 March 2012
Developing long-term relationships with subscribers begins with a great welcome message. The email content in this message should be warm, inviting and indicative of the quality of the content you plan to send in future messages.
Read more
|
Posted by: on Monday, 20 February 2012
Great looking emails do not have to take a long time to create. Email templates may be used to create a uniform appearance that subscribers will instantly recognize over time. But even when using templates, there are some rules you should follow to maintain a professional, clean appearance.
Read more
|
Posted by: on Friday, 16 December 2011
Of course, your email copy is king. However, your custom email design for HTML messages is equally important...
Read more
|
Posted by: on Thursday, 15 December 2011
Custom HTML newsletter design delivers multiple benefits to your company, assuming you consistently create compelling, timely content. No amount of newsletter or email design tips will supersede poor copy over time.
Read more
|
Posted by: Manas on Thursday, 29 September 2011
Email marketing design has grown considerably from the early days of text based messages sent en masse to your recipients. With HTML email design, you can craft messages that not only look like web pages, but offer interactive functionality as well.....
Read more
|
Posted by: on Wednesday, 03 August 2011
Once you’ve picked an email design software program that will help you design email newsletters for maximum readability, it’s time to start thinking about where to position your content. Placing content in just the right spot can make a huge difference to the overall success of your marketing campaign.
Read more
|
Posted by: on Wednesday, 03 August 2011
With the abundance of email design software programs to choose from, you might think that settling on a service that’ll work best for your marketing needs will effectively end your search for hitting on the perfect business email template. In truth, you’re likely to discover an enormous choice of email marketing designs within a single software program. So how do you know which one will be the best? Here are a few tips to help you decide.
Read more
|
Posted by: on Tuesday, 02 August 2011
There’s a lot that goes into the design of email newsletters that you might not have thought about. With all that you have to remember to do right, it’s sometimes easy to forget one of the most important parts: your email signature, which lets your marketing message recipients know who you are and where they can get ahold of you. Here are a few tips for designing corporate email signature templates that are effective but that don’t go overboard with TMI (too much info).
Read more
|
Posted by: Manas on Tuesday, 02 August 2011
Graceful degradation sounds like a term you’d find at some off-color dictionary website, but it’s actually something very useful in your email marketing design. In a nutshell, what graceful degradation does is let you optimize your marketing messages so that readers with HTML-enabled email programs and those with barebones, text-centric programs will both be able to read your messages clearly.
Read more
|
Posted by: Manas on Saturday, 30 July 2011
Being an online marketing solutions provider isn’t easy. We offer it all: custom email design software, tips about email design and email layout from the experts, and the kind of analysis tools that could explode an analytic geek’s head. But we understand that sometimes, people have to make executive decisions to save a few bucks here and there.
Read more
|
Posted by: on Friday, 29 July 2011
There’s more to developing email templates than picking a good format that is likely to work across the majority of email servers. Always take extra steps to ensure that your email design and email layout really are as deliverable as they can possibly be. How do you do that? Simple. You test it out.
Read more
|
Posted by: Manas on Sunday, 19 June 2011
In the midst of the great feeding frenzy that’s taking place over social media marketing, there’s been a bit of a division between those who feel that email is dead, and those who blame the likes of Facebook and Twitter for killing it off...
Read more
|
Posted by: on Sunday, 19 June 2011
Coming up with a professional email layout can be more about what not to do than what to do. Take the following custom email design tricks that far too many unprofessional professionals employ...
Read more
|
Posted by: on Thursday, 16 June 2011
An increasing number of email services are now offering their customers the ability to preview messages before opening them. Sort of a “try before you buy” or “peek before you leap” approach, this is a popular option that’s made it possible for email recipients to preview messages to see if they want to bother opening them.
Read more
|
Posted by: on Saturday, 14 May 2011
You’d think email signature templates would be a breeze to construct. Appearing at the tail end of every marketing message that a company sends to its list of contacts, to the untrained eye they appear to be almost an afterthought.....
Read more
|
Posted by: on Tuesday, 10 May 2011
For some time, plain text emails were the only way to send your marketing message to your customers’ inboxes. As technology has improved, so has what you can do with your email layout....
Read more
|
Posted by: on Saturday, 07 May 2011
The main point of an email message is to get read. Without a set of willing eyes to go over the information contained therein, an e-newsletter or email marketing message is like the proverbial tree falling in a vacant forest.....
Read more
|
Posted by: on Saturday, 30 April 2011
A well crafted email layout can drastically increase the readability of your marketing emails. Unfortunately, email marketing templates are not all created equally....
Read more
|
Posted by: Manas on Sunday, 24 April 2011
There’s a lot more to the effective management of your bulk email list than simply collecting email addresses and firing off well-timed messages to your subscribers....
Read more
|
Posted by: Manas on Saturday, 16 April 2011
The recent Microsoft Windows Phone 7 software update—which they’re calling NoDo for some unknown reason—has just freed up the hands of many bulk email marketing practitioners and opened the door for vastly more interesting email design.....
Read more
|
Posted by: on Friday, 15 April 2011
Predictions, especially those made in the field of computers and online technology, are a dime a dozen. But when a company as big as Deloitte weighs in on a matter, people perk up and take note....
Read more
|
Posted by: Manas on Friday, 25 March 2011
Email marketing is a great way to reach prospective customers. However when using an HTML newsletter or HTML email design there are certain elements that you should avoid, much to the dismay of your creative designers....
Read more
|
Posted by: Manas on Sunday, 23 January 2011
The world today is a complicated place. It’s faster than it used to be. What used to pass for cutting edge 15 years ago just doesn’t impress anymore. You’re probably of a mind that to reject change is to fall behind;
Read more
|
Posted by: on Saturday, 22 January 2011
Email marketing is a tricky practice, but choosing the right email layout is even trickier. Every business that employs email as a primary method of communication with their customer base has to learn to toe the line between the optimization of technology and the need to connect on a human basis.
Read more
|
Posted by: on Monday, 27 December 2010
There are many aspects to an effective email marketing campaign, however none is more important than the content of the email message itself. Looking at email marketing best practices, writing effective sales copy that gets your recipients to act should be at the top of anyone’s list.
Read more
|
Posted by: Manas on Friday, 03 December 2010
You’d think email signature templates would be a breeze to construct...
Read more
|
Posted by: on Thursday, 25 November 2010
A well crafted email layout can drastically increase the readability of your marketing emails. Unfortunately, email marketing templates are not all created equally. While many are created with high design standards, compatibility across different email clients is almost non-existent. What looks great in Gmail may be virtually unreadable in Outlook.
Read more
|
Posted by: Manas on Thursday, 25 November 2010
For some time, plain text emails were the only way to send your marketing message to your customers’ inboxes. As technology has improved, so has what you can do with your email layout. Gone are the days of being limited to sending images and newsletters as nothing more than an attachment. You can use HTML email templates and embedded images and video to really give your recipients a content rich experience.
Read more
|
Posted by: Manas on Friday, 19 November 2010
A well crafted email layout can drastically increase the readability of your marketing emails. Unfortunately, email marketing templates are not all created equally. While many are created with high design standards, compatibility across different email clients is almost non-existent. What looks great in Gmail may be virtually unreadable in Outlook.
Read more
|
Posted by: on Wednesday, 03 November 2010
The main point of an email message is to get read...
Read more
|
Posted by: Manas on Wednesday, 27 October 2010
Email marketing is only effective if the marketing message actually makes it to your subscribers inbox. However, thanks to the "Bad Apples", some genuine email marketers and their messages often get trapped in Spam Filters and the sender is often painted with the same brush as a serial spammer.
Read more
|
|
|
|
