Posted by: Manas on Tuesday, 15 May 2012
Sometimes it's as simple as choosing complementary colors when designing and email template that helps you maintain steady sales. Email design still matters when providing information or prompting subscribers to visit your website to make a purchase or check out the types of goods and services you provide.
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Posted by: Manas on Tuesday, 10 April 2012
Even though most people have access to various types of email code, template designs, fonts and color choices, this does not mean you should use all of these items at once when creating an email template. Overcrowding, contrasting colors and unreadable fonts can spell disaster for an Internet marketer or business person. Keep it simple to entice and encourage subscribers to make a purchase or just continue to subscribe.
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Posted by: Cornelis on Wednesday, 28 March 2012
Developing long-term relationships with subscribers begins with a great welcome message. The email content in this message should be warm, inviting and indicative of the quality of the content you plan to send in future messages.
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Posted by: Cornelis on Monday, 20 February 2012
Great looking emails do not have to take a long time to create. Email templates may be used to create a uniform appearance that subscribers will instantly recognize over time. But even when using templates, there are some rules you should follow to maintain a professional, clean appearance.
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Posted by: Fred on Friday, 16 December 2011
Of course, your email copy is king. However, your custom email design for HTML messages is equally important...
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Posted by: Fred on Thursday, 15 December 2011
Custom HTML newsletter design delivers multiple benefits to your company, assuming you consistently create compelling, timely content. No amount of newsletter or email design tips will supersede poor copy over time.
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Posted by: Manas on Thursday, 29 September 2011
Email marketing design has grown considerably from the early days of text based messages sent en masse to your recipients. With HTML email design, you can craft messages that not only look like web pages, but offer interactive functionality as well.....
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Posted by: Kate on Wednesday, 03 August 2011
Once you’ve picked an email design software program that will help you design email newsletters for maximum readability, it’s time to start thinking about where to position your content. Placing content in just the right spot can make a huge difference to the overall success of your marketing campaign.
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Posted by: Fred on Wednesday, 03 August 2011
With the abundance of email design software programs to choose from, you might think that settling on a service that’ll work best for your marketing needs will effectively end your search for hitting on the perfect business email template. In truth, you’re likely to discover an enormous choice of email marketing designs within a single software program. So how do you know which one will be the best? Here are a few tips to help you decide.
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Posted by: Fred on Tuesday, 02 August 2011
There’s a lot that goes into the design of email newsletters that you might not have thought about. With all that you have to remember to do right, it’s sometimes easy to forget one of the most important parts: your email signature, which lets your marketing message recipients know who you are and where they can get ahold of you. Here are a few tips for designing corporate email signature templates that are effective but that don’t go overboard with TMI (too much info).
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Posted by: Manas on Tuesday, 02 August 2011
Graceful degradation sounds like a term you’d find at some off-color dictionary website, but it’s actually something very useful in your email marketing design. In a nutshell, what graceful degradation does is let you optimize your marketing messages so that readers with HTML-enabled email programs and those with barebones, text-centric programs will both be able to read your messages clearly.
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Posted by: Manas on Saturday, 30 July 2011
Being an online marketing solutions provider isn’t easy. We offer it all: custom email design software, tips about email design and email layout from the experts, and the kind of analysis tools that could explode an analytic geek’s head. But we understand that sometimes, people have to make executive decisions to save a few bucks here and there.
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Posted by: Fred on Friday, 29 July 2011
There’s more to developing email templates than picking a good format that is likely to work across the majority of email servers. Always take extra steps to ensure that your email design and email layout really are as deliverable as they can possibly be. How do you do that? Simple. You test it out.
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Posted by: Manas on Sunday, 19 June 2011
In the midst of the great feeding frenzy that’s taking place over social media marketing, there’s been a bit of a division between those who feel that email is dead, and those who blame the likes of Facebook and Twitter for killing it off...
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Posted by: Kate on Sunday, 19 June 2011
Coming up with a professional email layout can be more about what not to do than what to do. Take the following custom email design tricks that far too many unprofessional professionals employ...
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Posted by: Fred on Thursday, 16 June 2011
An increasing number of email services are now offering their customers the ability to preview messages before opening them. Sort of a “try before you buy” or “peek before you leap” approach, this is a popular option that’s made it possible for email recipients to preview messages to see if they want to bother opening them.
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Posted by: Fred on Saturday, 14 May 2011
You’d think email signature templates would be a breeze to construct. Appearing at the tail end of every marketing message that a company sends to its list of contacts, to the untrained eye they appear to be almost an afterthought.....
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Posted by: Kate on Tuesday, 10 May 2011
For some time, plain text emails were the only way to send your marketing message to your customers’ inboxes. As technology has improved, so has what you can do with your email layout....
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Posted by: Kate on Saturday, 07 May 2011
The main point of an email message is to get read. Without a set of willing eyes to go over the information contained therein, an e-newsletter or email marketing message is like the proverbial tree falling in a vacant forest.....
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Posted by: Kate on Saturday, 30 April 2011
A well crafted email layout can drastically increase the readability of your marketing emails. Unfortunately, email marketing templates are not all created equally....
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Posted by: Manas on Sunday, 24 April 2011
There’s a lot more to the effective management of your bulk email list than simply collecting email addresses and firing off well-timed messages to your subscribers....
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Posted by: Manas on Saturday, 16 April 2011
The recent Microsoft Windows Phone 7 software update—which they’re calling NoDo for some unknown reason—has just freed up the hands of many bulk email marketing practitioners and opened the door for vastly more interesting email design.....
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Posted by: Kate on Friday, 15 April 2011
Predictions, especially those made in the field of computers and online technology, are a dime a dozen. But when a company as big as Deloitte weighs in on a matter, people perk up and take note....
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Posted by: Manas on Friday, 25 March 2011
Email marketing is a great way to reach prospective customers. However when using an HTML newsletter or HTML email design there are certain elements that you should avoid, much to the dismay of your creative designers....
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Posted by: Manas on Sunday, 23 January 2011
The world today is a complicated place. It’s faster than it used to be. What used to pass for cutting edge 15 years ago just doesn’t impress anymore. You’re probably of a mind that to reject change is to fall behind;
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Posted by: Kate on Saturday, 22 January 2011
Email marketing is a tricky practice, but choosing the right email layout is even trickier. Every business that employs email as a primary method of communication with their customer base has to learn to toe the line between the optimization of technology and the need to connect on a human basis.
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Posted by: Kate on Monday, 27 December 2010
There are many aspects to an effective email marketing campaign, however none is more important than the content of the email message itself. Looking at email marketing best practices, writing effective sales copy that gets your recipients to act should be at the top of anyone’s list.
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Posted by: Manas on Friday, 03 December 2010
You’d think email signature templates would be a breeze to construct...
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Posted by: Fred on Thursday, 25 November 2010
A well crafted email layout can drastically increase the readability of your marketing emails. Unfortunately, email marketing templates are not all created equally. While many are created with high design standards, compatibility across different email clients is almost non-existent. What looks great in Gmail may be virtually unreadable in Outlook.
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Posted by: Manas on Thursday, 25 November 2010
For some time, plain text emails were the only way to send your marketing message to your customers’ inboxes. As technology has improved, so has what you can do with your email layout. Gone are the days of being limited to sending images and newsletters as nothing more than an attachment. You can use HTML email templates and embedded images and video to really give your recipients a content rich experience.
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Posted by: Manas on Friday, 19 November 2010
A well crafted email layout can drastically increase the readability of your marketing emails. Unfortunately, email marketing templates are not all created equally. While many are created with high design standards, compatibility across different email clients is almost non-existent. What looks great in Gmail may be virtually unreadable in Outlook.
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Posted by: Fred on Wednesday, 03 November 2010
The main point of an email message is to get read...
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Posted by: Manas on Wednesday, 27 October 2010
Email marketing is only effective if the marketing message actually makes it to your subscribers inbox. However, thanks to the "Bad Apples", some genuine email marketers and their messages often get trapped in Spam Filters and the sender is often painted with the same brush as a serial spammer.
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